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Connected TV Services

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Connected TV Services Connected TV services Eutelsat’s SmartLNB enables broadcasters and TV platform operators to deploy interactive TV services everywhere, generating more value from present and future DTH customers. KEY FEATURES utelsat changes the rules of By connecting the SmartLNB to a Wi-Fi satellite TV with its SmartLNB router, its connectivity features become → Provides a satellite return link for Direct-To-Home (DTH) dishes immediately available for DRM protected dedicated to interactive broadcast that enable TV platform operators multi-screen applications, in particular on applications. E to deploy their own networks of linear tablets and smartphones. television and connected TV services The SmartLNB solution transforms mass- → Low-cost home device, compatible directly via satellite. Designed by Eutelsat, market DTH satellite services by enabling with existing consumer satellite SmartLNB is a next-generation electronic broadcasters and platform operators to equipment. feed connected to an antenna with an integrate interactive services into their embedded transmitter that makes it easy broadcast platforms, as well as exploiting → Supports Multi-screen and DRM for service providers to deploy interactive the enormous developments in web services protected applications. applications. and applications. It circumvents viewer → Based on open standards (DVB-S2, The SmartLNB solution gives end dependency on terrestrial fixed and mobile IP, …) and highly efficient protocols. customers easy access to value-added networks. connected TV services such as: Push VOD, This exciting technology meets increasing pay-per-view, social TV, multi-screen → Combined with optimised use of consumer expectations to manage and viewing, personal subscription management satellite spectrum in multiple interact with content. It also enables and live show participation. frequency bands (Ku, Ka). machine-to-machine and home automation Broadcasters benefit from direct contact applications via satellite. with their installed base to provide a If you are interested in deploying such wide range of applications, including: services on a fully dedicated network, customer intelligence and promotion of new Eutelsat can provide you the tools to do it. personalised services, enhanced customer support, remote diagnostics and firmware updates, audience measurement and more. Connected TV services _ How it works The SmartLNB solution is based on the The SmartLNB solution takes advantage Eutelsat Broadcast Interactive System of the Ethernet over coax: in existing (EBIS), an IP network composed of a hub, installations the user does not need to satellite segment, and remote interactive replace the cabling. satellite terminals. The interactive STB/IDU makes use of It provides a bidirectional narrowband IP standard protocols (DVB, IP, …) and is channel on top of normal Direct-To-Home thus compatible with any standard user (DTH) reception in Ku-band. The return link equipment and application. can be in Ka-band or Ku-band, depending on the model and the region. The SmartLNB solution is optimised for bursts and message-type traffic on the A typical installation for interactive TV return link; the transmission protocol services is composed of: provides modulation and asynchronous • Satellite dish access scheme with all the terminals in • SmartLNB feed with coaxial output the network spreading the traffic on the • Interactive set-top box (STB)/In-Door- Unit same channel bandwidth reaching very high (IDU) that splits the video signal to the spectrum efficiency. legacy TV/STB and the IP signal to the local network. Operators may serve a wide population of terminals with cost-effective satellite bandwidth on Eutelsat’s worldwide satellite footprints. DTH Coaxial IP IDU TS video Multi-screen Video and Push VOD Transactions DRM negotiations Social / interactive TV Video Audience measurement Customer Intelligence Remote Diagnostics TV reception LAN connectivity For further information please contact us: BRDCAST-INNOV_LNB_EN_2P_0716 www.eutelsat.com/enquiries.
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