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· September, 1966 ~rs and automation £Gtt5 lV) \1N33\1~ l'n. , A ""IVA "'va -'fd Simulator for computer operation ~ I Clark Equipment Company gets data from 127 sales offices, 4 manufacturing plants, and a major warehouse as soon as it's recorded Bell System communications is the vital link Bell System data communications services link one standard code. Other features of the switching Clark's'distant locations to a centralized computer unit provide the necessary supervisory control of the center at Buchanan, Michigan. The result is better network. management control of all activities-sales, inventory, Consider the economies a real-time, integrated purchasing, production, payroll and accounting. information system can bring to your business with With current and accurate information, Clark man­ automatic data processing linked with fast, reliable agement can quickly adjust to changing marketing communications. conditions. Important orders get priority scheduling Today's dynamic competition requires many com­ for production and shipment. And yet, purchasing, panies to consider organizing for data processing in production and inventories stay at optimum levels. some phase of their operations. It's important to start An integrated information system of this size uses organizing communications at the same time. computer switching with store and forward capabilities. So when you think of data communications, think The fully automatic Clark system polls satellite stations, of the Bell System. Our Communications Consultant receives and transmits messages, assigns priorities, is ready and able to help you plan an integrated and converts different speed and code formats to information system. "BeIiSystem ~ American ~elephone & T,elegraph A n& T@ and Associated Companies Treadcarefu ~Iy through the quences read, compile, library, and jungl eot. roari ng prom ises •. Y~u ca n run· > processing without·· operator get nipped on some Fortran IV control •or. intervention, and per~ claims. forms them in any order. And han­ ButyoucanJrekonconfidently dles the assignment in jig time. On with·· NCR's Fortran··IV,··You. have the RMC, you compile at 250 state­ rnoremathematical formulation flex~ ments per minute. ibility with NCR's one-pass Fortran NCR is the king of the jungle in 1\1 than with anyother version. And other areas of scientific software our customers .. haveestablishe~;r·~ too; It's no empty roar when we say cost·per~statement of onlythree~ we have off-the-shelf linear program­ tenths of ·a .. cent, rning,multiple regression analySis, SpecificaHy. NCRoffersun~ time series analysis, PERT, sales limited variable name structure: forecasting and order analysis, sta· Useas many characters as you like tisticslibrary, engineering library, in cornmands. You don't hcweto ab~ and Fortran II. And we have them to· br~'1iate. In fact, every .. individual day,right now, for theRMC, the elementof NCR's Fortran IV meets 315,andthe 315·100. or exceeds standards ... established So get the real story. Call your by ASAX3.4.3. ··like· N-dimension NCR man, Of write NCR, Dayton, subscribing. Ohio 45409 for full information. An.·Executive monitor systemse. Don't let the paper tiger get you .. THE NATIONAL CASH REGISTER COMPANY, DAYTON, OHIO 45409 ® Designate No. 4 on Redders )ervice Card Support! Usually, when you buy a reel of precision magnetic tape from somebody, they thank you and wish you lots of luck. When it comes to using it, you're on your own. Not so at Computron. We have a selfish interest in making sure that Computape gives you a maximum performance in every application. That's why qualified data recording engineers are available, in every Computron regional office across the country, to give practical, technical advice and assistance to Computape users .. We support Computape users all the way ... and vice versa. We would like to tell you more about Computape and Computron engi­ neering support. Write today for the full story. A PRODUCT OF COMPUTRON INC. Designate No. 5 on Readers Service Card 122 CALVARY ST .. WALTHAM. MASS. 02154 The front cover shows a simulator which duplicates the operation of an IBM System 360, Model 30 computer console. It is used in the training of customer engineers. For more information, see page 43. SEPTEMBER, 1966 Vol. 15, No.9 In This Issue editor and publisher Special Feature: EDMUND C. BERKELEY Jobs and Careers in Data Processing associate publisher 12 MORE TRAINING PROGRAMS NEEDED AT ALL LEVELS TO AVERT PERSONNEL SHORTAGE PATRICK J. MCGOVERN by Fred R. Raach What industry, government and educational institutions can do to meet the challenge of the explosion of needs for trained personnel in the data assistant editors processing industry . MOSES M. BERLIN LINDA LADD LOVETT 16 DATA PROCESSING CAREERS DEMAND NEW APPROACHES NEIL D. MACDONALD by Harold Jarrett How a user can give technical training to his own selected employees contributing editors 20 JOHN BENNETT ADVANCED DATA SYSTEMS FOR PERSONNEL PLANNING AND PLACEMENT by w. J. Pedicord ANDREW D. BOOTH An integrated computer-based personnel data system for 115,000 em­ DICK H. BRANDON ployees, to improve the effectiveness of management of personnel JOHN W. CARR, III NED CHAPIN 24 JOBS AND CAREERS IN DATA PROCESSING ALSTON S. HOUSEHOLDER by Dick H. Brandon PETER KUGEL The extent and diversity of careers and jobs in the field of data processing ROD E. PACKER 32 TRAINING PERSONS FOR MARKETING DATA PROCESSING EQUIPMENT AND SERVICES advisory committee by Paul F. Smith T. E. CHEATHAM, JR. The goals and the methods for developing loyal field representatives, who JAMES J. CRYAN are professional, versatile, and oriented towards marketing RICHARD W. HAMMING ALSTON S. HOUSEHOLDER HERBERT F. MITCHELL, JR. In Every Issue VICTOR PASCHKIS across the editor's desk 37 COMPUTING AND DATA PROCESSING NEWSLETTER art director editorial RAY W. HASS 7 Bootstrapping a Career in the Computer Field fulfilment manager WILLIAM J. MCMILLAN, 815 Washington St. market report Newtonville, Mass. 02160, 617-DEcatur 2-5453 10 Computer Customer Loyalty Study Indicates IBM, Univac, Have Net Loss of Customers to Competitors advertising representatives capital report by James Titus New York 10018, BERNARD LANE 35 37 West 39 St., 212-BRyant 9-7281 throughput Chicago 60611, COLE, MASON AND DEMING 36 by Dick Brandon 737 N. Michigan Ave., 312-SU 7-6558 Los Angeles 90005, WENTWORTH F. GREEN reference information 300 S. Kenmore Ave., 213-DUnkirk 7-8135 28 Calendar of Coming Events 50 Computer Census San Francisco 94105, A. S. BABCOCK 53 New Patents, by Raymond R. Skolnick 60S Market St., 415-YUkon 2"3954 Elsewhere, THE PUBLISHER index of notices 815 Washington St., 617-DEcatur 2-5453 58 Advertising Index Newtonville, Mass. 02160 :~. COMPUTERS AND AUTOMATION IS PUBLISHED MONTHLY AT 815 WASHINGTON ST., NEWTONVILLE, MASS. 02160, BY BERKELEY ENTERPRISES, INC. PRINTED IN U.S.A. SUBSCRIPTION RATES: UNITED .~. STATES. $15.00 FOR 1 YEAR, $29.00 FOR 2 YEARS, INCLUDING THE JUNE DIIICTOIY ISSUE; CANADA, ADD SOc A YEAR FOR POSTAGE; FOREIGN, ADD $3.50 A YEAR FOR POST}'GE. ADDRESS ALL -".'/ EDITORIAL AND SUBSCRIPTION MAIL TO BERKELEY ENTERPRISES, INC., 815 WASHINGTON ST., NEWTONVILLE, MASS., 02160. SECOND CLASS POSTAGE PAID AT BOSTON, MASS. POSTMASTER: PLEASE SEND ALL FORMS 3579 TO BERKELEY ENTERPRISES, INC., 815 WASHINGTON ST., NEWTONVILLE, MASS. 02160. © COPYRIGHT, 1966, BY BERKELEY ENTERPRISES, .tNC. CHANGE OF ADDlfSS: IF YOUR ADDRESS CHANGES, PLEASE SEND US BOTH YOUR NEW ADDRESS AND YOUR OLD ADORESS (AS IT APPEARS ON THE MAGAZINE ADDRESS IMPRINT), AND ALLOW THREE WEEKS FOR THE CHANGE TO BE MADE. COMPUTERS AND AUTOMATION, FOR SEPTEMBER, 1966 5 Ever tried programmIng• your future? Sorry. Not even an IBM computer • They have the chance to grow tific Systems, Information-Retrieval can do that yet-there are too many within the company, to take on new Systems, Management Information variables, too many unknowns. The responsibilities. Systems, Research. point is, your future is up to you. • They realize all the accompanying. The positions require a B.S. or That's why you owe it to yourself rewards, both professionally and per­ B.A. degree or equivale'nt, and at to look at these points: sonally. least one year's experience in infor­ mation handling or programming. • IBM is the leader in the major If you're a concerned, go-places growth industry-information proc­ programmer, this data could be an To obtain more information about essing and control. important factor in your "master pro­ your future chances with IBM, write, gram" for the future. Consider these outlining your experience, to: Mr. • Programmers work closely with J. E. Martone, Dept. 539W, IBM Cor­ hardware designers. points of fact. Then consider the many diversified career opportuni­ poration, 18100 Frederick Pike, Gaith­ • They are continually exposed to all ties available at IBM's Federal Sys­ ersburg, Maryland. the aspects of advanced program­ tems Division in Bethesda, Maryland, It's your future. ming. in the areas listed: Real-Time Scien- An Equal Opportunity Employer(M/F) 6 COMPUTERS and AUTOMATION for September, 1966 c&a EDITORIAL Bootstrapping a Career in the Computer Field Much of this issue contains articles and comments on one For example, suppose I want to study the programming of the large questions currently facing the field of computers of business problems. It would help me a great deal to know and data processing: the half dozen best books to read, the parts I should especial­ How shall we get enough people to man the computers? ly study, and the glossary of key terms that I should surely One of the important avenues is the very old-fashioned learn. Also, since I might have access to a computer at one: entering the field, and learning as you go along. odd times, I would be glad to know some simple well­ For example, many medical doctors are nowadays finding selected sample problems to tryon the computer.
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  • On-Line Savings System Featuring the NCR 315 with CRAM; Card

    On-Line Savings System Featuring the NCR 315 with CRAM; Card

    NCR LINKS TELLER WITH COMPUTER... On May 26, 1961 the announcement shown here appeared in the AMERICAN BANKER magazine: HISTORICALLY this announcement can be classified as the most important release in the field of data processing in the past decade. SPECIFICALLY this means that your tell- ers can now have ...at their finger-tips ... the finest on-line computer system on the market today-the NCR 315 Electronic Data Processing System. IN THE PAST computers have been used as "back-office" systems. In effect, they were THIS b~ubnunrtakes you on a tour through the National mysterious electronic machines which did ON-LINE System. As you will see, National has again provided a nothing to aid the teller. ..and which did practical approach to data processing.. .incorporating those things that are time-tested and proved from yesterday's system nothing to control transactions as they .. .and employing the latest from the electronic age of today occurred. ...thus, providing an integrated system that meets all the re- quirements of tomorrow. NOW with NCR ON-LINE System, the computer becomes an electronic tool which processes every transaction, from the time it occurs until the final report is prepared. the TELLER tJ uses a time-tested and proved savings machine. .. $32 ~*&$~~:~wlndow$% .L.&E posting machine -,,&".f,'!_T-?- - Thousands of these machines are currently in use.. bank personnel are familiar with its unique features and simplicity of operation . .and millions of pass- books, printed on these highly versatile machines, are currently in the hands of bank customers. Consequently, tellers are not required to go through a completely new re-training program.