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How to Create Hbbtv Apps Without Programming One Line of Code

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How to Create Hbbtv Apps Without Programming One Line of Code How to create HbbTV Apps without programming one line of code HbbTV Symposium 2017 Simona Tonoli | Mediaset Miggi Zwicklbauer | Fraunhofer FOKUS 18.10.2017 AGENDA 1. What is MPAT ? 2. What benefits for a Broadcaster: Mediaset experience 3. Mediaset current Pilot Apps & Outcome 1. How to create HbbTV Apps 2. The MPAT - Editor 3. Outcome 2 What is MPAT (Multi-Platform Application Toolkit) MPAT is an open-source authoring tool for the easy creation of HbbTV interactive apps Key valuable features for a media company: • It’s an evolution of WordPress and supports multiple customizations • It is already provided with a set of plug-ins, components and customizable themes • It includes all necessary features to create innovative multiscreen experiences on HbbTV or any HTML5 device • It’s ready to be integrated with most CMS used in the broadcasting sector The project MPAT is funded by the European Union Horizon 2020 Programme under grand agreement 687921 Duration: December 2015 – December 2017 3 5 irresistible benefits on the broadcaster side… X XX ..apps can be changed No more months of and published through the 3 canvass and click of a mouse after a bugfixing... visualizing a preview … but a userfriendly cms 1 No more code.. with drag&drop features X But a massive serial 4 Not a few apps … production… easily X updatable … a few editorial can do No more huge teams of 2 developers… the job X …the tool AS IS is partially 5 Not huge investment financed and already includes most important 4 features MPAT basic Navigation Models MPAT currently supports three navigation models and RTI was able to pilot all of them Classical Navigation Event-based Navigation Slideflow Navigation The Slideflow navigation model allows the The classical navigation model matches the Event-based navigation allows the presentation content creator to design full-screen application most common model currently used for of HbbTV content to be driven by the broadcast pages, and specify the order in which they are navigation on HbbTV portal pages programme presented Brand Minisite Ad insertion Content Promotion 5 MPAT basic Navigation Models MPAT currently supports three navigation models and RTI was able to pilot all of them Classical Navigation Event-based Navigation The classical navigation model matches the Event-based navigation allows the presentation Launchbar Navigation most common model currently used for of HbbTV content to be driven by the broadcast navigation on HbbTV portal pages programme Brand Minisite Breaking News 6 Apps currently included in MPAT Pilot FIAT 500 • FIRST example of Hbbtv app to go live public in Italy • It was presented at HD Forum Italia Conference – october 2016 • FIAT 500 app was live on air on Canale La5 • Initial trigger was set to channel switch 7 Event-based Apps currently included in MPAT Live Pilot TGCOM24 Since April 2017 TG COM app is able to offer the same news published on the news web portal and updtated real time, Viewers can read the full-text news derived from the portal web feeds. No extra news workflow validation is needed Website 8 Apps currently included in MPAT Live Pilot TGCOM24 – Breaking News News alert with landing on dedicated minisite and call to action to get connected to live News Channel 51 Event-based 9 Apps currently included in MPAT Live Pilot TGCOM24 – Breaking News Event-based 10 Apps currently included in MPAT Live Pilot METEO.IT Since April 2017 l’app app is able to offer the same news published on the news web portal and updated real- time Website 11 Apps currently included in MPAT Live Pilot SPORT MEDIASET Since April 2017 l’app app is able to offer the same news published on the news web portal and updated real- time Website 12 Apps currently included in MPAT local playout Pilot Launchbar 13 Apps currently included in MPAT local playout Pilot INFINITY INFINITY apps offers promotional content and access to trailers with a carousel of most cool titles available Slideflow 14 Apps currently included in MPAT local playout Pilot FIAT SPIDER Website 15 Apps currently included in MPAT local playout Pilot WILD App WILD created entirely by “test users” during phase I of the project to demo how user- friendly is the tool 16 Apps currently included in MPAT local playout Pilot NON E’ LA RAI App WILD created entirely by “test users” during phase I of the project to demo how user- friendly is the tool 17 How to Create HbbTV Apps Traditional way to develop HbbTV Apps Change request Bug report Idea Concept Design Developing Testing Change request Change request 19 Traditional way to develop HbbTV Apps ©shareicon.net – Timer & Money 20 Traditional way to develop HbbTV Apps Change request Bug report Idea Concept Design Developing Testing Change request Change request 21 Testing HbbTV Apps be like ... © https://pixabay.com/de/verzweiflung-allein-alleinsein-513529/ 22 Traditional way to develop HbbTV Apps Change request Bug report Idea Concept Design Developing Testing Change request Change request 23 How you can save time and money by the development of HbbTV Apps? © https://pixabay.com/de/kinder-lachen-studium-der-laptop-1822471/ 24 Multi-Platform Application Toolkit Use the Multi-Platform Application Toolkit! • fast and easy creation of HbbTV applications • HbbTV 1.0 & HbbTV 1.5 • Coming soon: HbbTV 2.0 • Create Apps without any technological knowledge • Runs in every modern browser • Tested and approved on several SmartTVs • OPEN SOURCE – https://github.com/MPAT-eu 25 Multi-Platform Application Toolkit • Run HbbTV Apps together with your existing (WordPress hosted) websites • Use same content, media library, user accounts, site features, etc… • MPAT includes (HbbTV specific) a template, components, and plugins such as – Images, Videos, Broadcast, Galleries, Text – Menus, Launcher & Navigation Models – Social Media – companion screen support – 360° video playback 26 Traditional way to develop HbbTV Apps With MPAT you don’t need to develop or test anymore... Change request Bug report Idea Concept Design Developing Testing Change request Change request 27 Multi-Platform Application Toolkit … just create your content with the editor ● Build Page Layouts ● Generate Pages ● Fill them with MPAT components Idea Concept Design Create App App Change request 28 The MPAT - Editor 1. Choose a Navigation Model 30 2. Create a Page Layout 31 3. Fill the Layout with MPAT Components 32 4. ENJOY © https://pixabay.com/de/aufgeregt-gl%C3%BCcklich-frau-spa%C3%9F-2649320/ 33 Outcome Band Camp Berlin © http://www.kika.de/band-camp-berlin/index.html 35 Band Camp Berlin 36 MPAT Workshop MPAT - Workshop @IRT (Munich, GERMANY) 5th December 2017 more information at mpat.eu 38 Thank you! Simona Tonoli Miggi Zwicklbauer +39 (0)02 / 25148510 +49 (0)30 / 3463 - 7316 [email protected] [email protected] .
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