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Em Plataformas Digitais A Coleção Acadêmica Livre publica obras de livre acesso em formato digital. Nossos livros abordam o universo jurídico e temas transversais por meio de diferentes enfoques. Podem ser copiados, compartilhados, citados e divulgados livremente para fins não comerciais. A coleção é uma iniciativa da Escola de Direito de São Paulo da Fundação Getulio Vargas (FGV DIREITO SP). Esta obra foi avaliada e aprovada pelos membros do Conselho Editorial da coleção. Conselho Editorial Flavia Portella Püschel (FGV DIREITO SP) Gustavo Ferreira Santos (UFPE) Marcos Severino Nobre (Unicamp) Marcus Faro de Castro (UnB) Violeta Refkalefsky Loureiro (UFPA) DEFESA DA CONCORRÊNCIA EM PLATAFORMAS DIGITAIS Organização Caio Mário da Silva Pereira Neto Autores Antonio Bloch Belizario Bruno Bastos Becker Bruno Polonio Renzetti Caio Mário da Silva Pereira Neto Carolina Destailleur G. B. Bueno Daniel Favoretto Rocha Danilo Alves de Sousa Esther Collet Janny Teixeira Biselli Gabriel de Carvalho Fernandes João Felipe Achcar de Azambuja Marcela Abras Lorenzetti Marcela Mattiuzzo Marina Chakmati Raíssa Leite de Freitas Paixão Os livros da Coleção Acadêmica Livre podem ser copiados e compartilhados por meios eletrônicos; podem ser citados em outras obras, aulas, sites, apresentações, blogues, redes sociais etc., desde que mencionadas a fonte e a autoria. Podem ser reproduzidos em meio físico, no todo ou em parte, desde que para fins não comerciais. A Coleção Acadêmica Livre adota a licença Creative Commons - Atribuição-NãoComercial 4.0 Internacional, exceto onde estiver expresso de outro modo. Editora-chefe DEFESA DA CONCORRÊNCIA Catarina Helena Cortada Barbieri Edição EM PLATAFORMAS DIGITAIS Lyvia Felix Preparação de texto Willians Calazans Revisão e editoração Know-How Editorial Organização Projeto gráfico Caio Mário da Silva Pereira Neto Ultravioleta Design Capa Autores Marcelo Guerreiro (Ultravioleta Design) Antonio Bloch Belizario Bruno Bastos Becker Bruno Polonio Renzetti Ficha catalográfica elaborada por: Cristiane de Oliveira CRB SP-008061/O Caio Mário da Silva Pereira Neto Biblioteca Karl A. Boedecker da Fundação Getulio Vargas – SP Carolina Destailleur G. B. Bueno Defesa da concorrência em plataformas digitais [recurso eletrônico] / Caio Mário da Silva Pereira Daniel Favoretto Rocha Neto (organização) - São Paulo : FGV Direito SP, 2020. Danilo Alves de Sousa 342p. - (Coleção acadêmica livre) Esther Collet Janny Teixeira Biselli ISBN: 978-65-87355-15-3 Gabriel de Carvalho Fernandes 1. Direito antitruste. 2. Concorrência. 3. Mídia digital. 4. Direito do consumidor. 5. Controle de preço. I. Pereira Neto, Caio Mario da Silva. II. Fundação Getulio Vargas. João Felipe Achcar de Azambuja Marcela Abras Lorenzetti CDU 347.733 Marcela Mattiuzzo Marina Chakmati Raíssa Leite de Freitas Paixão FGV DIREITO SP Coordenadoria de Publicações Rua Rocha, 233, 11º andar Bela Vista – São Paulo – SP CEP: 01330-000 Tel.: (11) 3799-2172 E-mail: [email protected] SOBRE O ORGANIZADOR CAIO MáRIO DA SILVA PEREIRA NETO Professor de Direito Econômico da FGV DIREITO SP. Coordenador do Grupo de Estudos sobre Direito da Concorrência e Regulação em Plataformas Digitais na FGV Direito SP. Possui Bacharelado em Direito pela Universidade de São Paulo L.L.B. Mestrado (LL.M.) e Doutorado (J.S.D.) pela Yale Law School (EUA). Foi fellow do ISP – Information Society Project (Yale) e participante no Summer Doctoral Program no Oxford Internet Institute (OII). Atuou como professor visitante na Universidade da Flórida (Gainsville, FL – EUA) e pesqui- sador visitante na King’s College London (KCL). Exerceu o cargo de Diretor do Departamento de Proteção e Defesa Econômica da Secretaria de Direito Econômico (SDE) do Ministério da Justiça (1999-2000). É sócio fundador e responsável pelas áreas de direito da concorrência, direito público e regulação no Pereira Neto | Macedo Advogados (PNM). Atualmente, ocupa o cargo de Presidente do Conselho Deliberativo do Instituto Brasileiro de Estudos de Concorrência, Consumo e Comércio Internacional – IBRAC (2020-2021). SOBRE OS AUTORES ANTONIO BLOCh BELIZARIO Graduado em Direito pela Escola de Direito de São Paulo da Fundação Getulio Vargas (FGV DIREITO SP). Advogado associado da equipe de Direito Concorrencial do escritório Pereira Neto | Macedo Advogados. BRUNO Bastos BECKER Professor da Graduação em Direito da Escola de Direito de São Paulo da Fundação Getulio Vargas (FGV DIREITO SP). Doutor em Direito Comercial pela Universidade de São Paulo (USP). Mestre (LL.M.) pela Yale University. Bacharel em Direito pela Universidade Federal do Rio Grande do Sul (UFRGS). BRUNO POLONIO RENZETTI Doutorando em Direito Comercial pela Universidade de São Paulo (USP). Aprovado no LL.M. da Yale Law School (2021-2022). Mestre em Direito pela FGV/SP e Bacharel pela Universidade do Paraná (UFPR). Professor da Pós-Graduação no Insper e IBMEC/SP. Advogado associado de Pereira Neto | Macedo, em São Paulo. CAROLINA Destailleur G. B. BUENO Graduada na Escola de Direito de São Paulo da Fundação Getulio Vargas (FGV DIREITO SP) (2017). Associada na equipe de Direito da Concorrência do escritório Pinheiro Neto Advogados. Daniel FAVORETTO ROChA Mestrando e Bacharel pela Escola de Direito de São Paulo da Fundação Getúlio Vargas (FGV DIREITO SP), com apoio da Bolsa Mario Henrique Simonsen de Ensino e Pesquisa. Durante sua formação, trabalhou em gabinete de Câmara Reservada de Direito Empresarial do Tribunal de Justiça de São Paulo (TJSP). Advogado associado ao escritório Pereira Neto | Macedo Advogados. Danilo ALVES DE Sousa Graduando em Direito pela Escola de Direito de São Paulo da Fundação Getulio Vargas (FGV DIREITO SP) e colaborador da Sociedade Brasileira de Direito Público (SBDP). EsthER COLLET JANNy TEIxEIRA Biselli Mestranda em Direito dos Negócios pela Escola de Direito de São Paulo da Fundação Getulio Vargas (FGV DIREITO SP). Membro do Comitê de Regulação do Instituto Brasileiro de Estudos de Concorrência, Consumo e Comércio Internacional (Ibrac). Bacharel em Direito pela Pontifícia Universidade Católica de São Paulo (PUC-SP), com período de intercâmbio no Institut Catholique de Paris. Advogada da área de Direito Concorrencial do escritório Mattos Filho, Veiga Filho, Marrey Jr. e Quiroga Advogados. GABRIEL DE CARVALhO FERNANDES Mestrando em Filosofia e Teoria do Direito pela Faculdade de Direito da Universidade de São Paulo (USP). Graduado em Direito pela Escola de Direito de São Paulo da Fundação Getulio Vargas (FGV DIREITO SP). Colaborador e pesquisador da Sociedade Brasileira de Direito Público (SBDP) e do Instituto Brasileiro de Estudos de Concorrência, Consumo e Comércio Internacional (Ibrac). Advogado Associado na equipe de Direito Concorrencial do escritório Pereira Neto | Macedo Advogados, em São Paulo. JOãO FELIPE AChCAR DE Azambuja Graduado em Direito pela Escola de Direito de São Paulo da Fundação Getulio Vargas (FGV DIREITO SP). Advogado no escritório Machado, Meyer, Sendacz e Opice Advogados. MARCELA Abras LORENZETTI Graduada em Direito pela Pontifícia Universidade Católica de São Paulo (PUC-SP). Pós- gradua da em Direito Econômico pelo Programa de Pós-graduação Lato Sensu da Escola de Direito de São Paulo da Fundação Getulio Vargas (FGV DIREITO SP) (FGVlaw). Advogada. MARCELA MATTIUZZO Doutoranda em direito comercial na Universidade de São Paulo, mestra em Direito do Estado e bacharela em Direito pela mesma instituição. Foi visiting researcher na Yale Law School, assessora e chefe de gabinete da Presidência do Cade. Sócia das áreas de concorrência e pro- teção de dados em VMCA Advogados. MARINA ChAKMATI Bacharel em Direito pela Escola de Direito de São Paulo da Fundação Getulio Vargas (FGV DIREITO SP), em 2018. Advogada Associada em Direito Concorrencial no escritório Pinheiro Neto Advogados. RAíssa LEITE DE FREITAS PaixãO Graduanda na Escola de Direito de São Paulo da Fundação Getulio Vargas (FGV DIREITO SP). Advogada associada da equipe de Direito da Concorrência do escritório Pereira Neto | Macedo Advogados. APRESENTAÇãO sta obra é fruto de reflexões ocorridas no Grupo de Estudos sobre Di- reito da Concorrência e Regulação em Plataformas Digitais na FGV E DIREITO SP. Esse grupo, que envolve alunos, ex-alunos, profissio- nais e colaboradores externos, tem se reunido desde 2017, realizando a dis- cussão de artigos e casos de defesa da concorrência que envolvem platafor- mas digitais. Em reuniões quinzenais, os membros do grupo têm refletido sobre os novos desafios apresentados pelas transformações da economia digital ao direito antitruste. Nesse contexto, decidimos construir uma obra coletiva que pudesse servir como mapeamento do debate contemporâneo. A aplicação do direito da concorrência na economia digital é um ob- jeto de estudo multifacetado, e esta obra aborda diversas dessas facetas. Os diferentes capítulos ora reunidos cobrem desde os objetivos e fun- ções do direito da concorrência na era digital até a transformação da análise de condutas e fusões, que têm exigido uma constante reflexão e revisão da teoria clássica do direito antitruste. Cada autor (ou grupo de autores) traz sua perspectiva sobre temas intrincados e polêmicos, que muitas vezes apresentam mais perguntas do que respostas. Em conjunto, eles compõem um panorama amplo do debate atual, ajudando a organi- zar o campo de discussões. O capítulo introdutório, elaborado por Bruno Renzetti, Carolina Bueno e Raíssa Paixão, mapeia alguns conceitos-chave na análise de mercados di- gitais: (i) efeitos de rede, (ii) mercados de múltiplos lados; (iii) preço zero; (iv) dados como um ativo; (v)
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