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The Advertisement of Novels in Eighteenth-Century Provincial English Newspapers 254 Siv Gøril Brandtzæg

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The Advertisement of Novels in Eighteenth-Century Provincial English Newspapers 254 Siv Gøril Brandtzæg Travelling Chronicles <UN> Library of the Written Word volume 66 The Handpress World Editor-in-Chief Andrew Pettegree (University of St Andrews) Editorial Board Ann Blair (Harvard University) Falk Eisermann (Staatsbibliothek zu Berlin – Preuβischer Kulturbesitz) Ian Maclean (All Souls College, Oxford) Alicia Montoya (Radboud University, Nijmegen) Angela Nuovo (University of Udine) Helen Smith (University of York) Mark Towsey (University of Liverpool) Malcolm Walsby (University of Rennes) Arthur der Weduwen (University of St Andrews) volume 51 The titles published in this series are listed at brill.com/lww <UN> Travelling Chronicles News and Newspapers from the Early Modern Period to the Eighteenth Century Edited by Siv Gøril Brandtzæg Paul Goring Christine Watson leiden | boston <UN> This is an open access title distributed under the terms of the prevailing cc-by-nc-nd License at the time of publication, which permits any non-commercial use, and distribution, provided no alterations are made and the original author(s) and source are credited. Cover illustration: [News vendors at Bristol] Woodward del.; Cruikshank d. London: Pubd. by Allen & West, 15 Paternoster Row, Octr. 22, 1796. Courtesy of The Lewis Walpole Library, Yale University. The Library of Congress Cataloging-in-Publication Data is available online at http://catalog.loc.gov lc record available at http://lccn.loc.gov/2018001107 Typeface for the Latin, Greek, and Cyrillic scripts: “Brill”. See and download: brill.com/brill-typeface. issn 1874-4834 isbn 978-90-04-34040-4 (hardback with dustjacket) isbn 978-90-04-36287-1 (e-book) Copyright 2018 by the Editors and Authors. This work is published by Koninklijke Brill nv. Koninklijke Brill nv incorporates the imprints Brill, Brill Hes & De Graaf, Brill Nijhoff, Brill Rodopi, Brill Sense and Hotei Publishing. Koninklijke Brill nv reserves the right to protect the publication against unauthorized use and to authorize dissemination by means of offprints, legitimate photocopies, microform editions, reprints, translations, and secondary information sources, such as abstracting and indexing services including databases. Requests for commercial re-use, use of parts of the publication, and/or translations must be addressed to Koninklijke Brill nv. This book is printed on acid-free paper and produced in a sustainable manner. <UN> Contents Acknowledgements ix Notes on Contributors xi List of Illustrations xviii Part 1 Introduction A Network of Networks: Spreading the News in an Expanding World of Information 3 Paul Goring Part 2 Exordium 1 Truth and Trust and the Eighteenth-Century Anglophone Newspaper 27 William B. Warner Part 3 Archival Limits 2 Searching for Dr. Johnson: The Digitisation of the Burney Newspaper Collection 51 Andrew Prescott 3 Spreading the News within the Clerical Profession: Newspapers and the Church in the North of England, 1660–1760 72 Daniel Reed Part 4 Manuscript, Print, Word of Mouth 4 All the News That’s Fit to Write: The Eighteenth-Century Manuscript Newsletter 95 Rachael Scarborough King <UN> vi Contents 5 Christoff Koch (1637–1711): Sweden’s Man in Moscow 119 Heiko Droste and Ingrid Maier 6 What the Posol’skii prikaz Really Knew: Intelligencers, Secret Agents and Their Reports 140 Daniel C. Waugh Part 5 Foreign Reporting 7 News of Travels, Travelling News: The Mediation of Travel and Exploration in the Gazette de France and the Journal de l’Empire 159 Marius Warholm Haugen 8 Foreign News Reporting in Transition: James Perry and the French Constitution Ceremony 181 Johanne Kristiansen 9 Diplomatic Channels and Chinese Whispers: Reception and Transformation of the Moscow Uprising of 1648 in Sweden and France 203 Malte Griesse Part 6 Advertising 10 From Piety to Profit: The Development of Newspaper Advertising in the Dutch Golden Age 233 Arthur der Weduwen 11 Mercury as Merchant: The Advertisement of Novels in Eighteenth-Century Provincial English Newspapers 254 Siv Gøril Brandtzæg <UN> Contents vii Part 7 Control 12 Establishing a State-controlled Network for News Trading in the Swedish Baltic Provinces in the Late Seventeenth Century: Causes and Consequences 279 Kaarel Vanamölder 13 News versus Opinion: The State, the Press, and the Northern Enlightenment 299 Ellen Krefting Part 8 Endpiece 14 Was There an Enlightenment Culture of News? 321 Andrew Pettegree Bibliography 343 Index 368 <UN> Acknowledgements This volume is the product of a network of scholars who research the history of news and who in recent years have come together to share their interests in various constellations and at various locations in Europe – notably in Trond- heim in Norway and in Uppsala in Sweden. We are firstly grateful to all the au- thors who have invested their time and energies in the essays that are gathered here. As editors – two of us based in Trondheim, one in Uppsala – we are very grateful to Andrew Pettegree, who is the author of the final essay, as well as the overall editor of the series of which the volume is a part. It was Andrew who connected the Trondheim and Uppsala nodes of the network and the result of the collaboration that followed is a collection of essays which has a wide and deliberately untypical geographical scope which we hope will encourage new reflections on the remarkable pathways along which news has travelled in its long history. The Trondheim-based editors – Siv Gøril Brandtzæg and Paul Goring – want to express extreme gratitude to the Humanities Faculty at the Norwegian Uni- versity of Science and Technology which for several years has supported a re- search project, ‘Enlightenment News’, concerning the history of news and the archives by means of which that history is written and rewritten. The Humani- ties Faculty has provided both funding and great encouragement, and those of us involved in ‘Enlightenment News’ have greatly appreciated the support of our Dean, Anne Kristine Børresen, while the project has been developing. ‘Enlightenment News’ has provided a milieu in which this volume has evolved, and the work of four of the project members is represented here. A further member – Yuri Cowan – does not have a direct contribution in the volume, but he has generously provided valuable feedback throughout and we are very grateful for his input. William Warner, the author of the first chapter, has pro- vided a guiding hand since before the inception of ‘Enlightenment News’ and he has offered us many exemplary demonstrations of what can be achieved by recognising the porousness of the boundaries between literary studies and media history. He has continued to support our work and his contribution to this volume goes far beyond the first chapter. We wish also to thank our col- leagues in the Department of Language and Literature in Trondheim, and the leadership of the department, not least for providing additional funding for ‘Enlightenment News’. Finally we would like to thank Elinor Brandtzæg Gor- ing for providing distraction and entertainment while the volume has been underway. As her surnames may suggest, the volume is not the only area of collaboration for the Trondheim-based editors, and we hope she has not been too neglected due to the demands of editing. <UN> x Acknowledgements Some of the chapters in this volume (5, 6, 9 and 12) have grown from papers presented at a workshop in Uppsala, which was organised as part of the re- search project ‘Cross-Cultural Exchange in Early Modern Europe: Translations of West-European Newspapers into Russian (c. 1600–1725)’. The Uppsala-based editor, Christine Watson, wishes first and foremost to thank Ingrid Maier, who is the head of the project and was the main organiser of the workshop. Her long-standing interest in early modern newspapers in general, and the Russian translations of Western news in particular, has been a source of inspiration to many scholars, including myself. The funding for the project was provided by the Swedish Foundation for Humanities and Social Sciences (Riksbankens jubileumsfond) and the Department of Modern Languages at Uppsala Uni- versity, and the Royal Society of the Humanities at Uppsala (Kungl. Human- istiska Vetenskaps-Samfundet i Uppsala) supplied additional funding for the workshop. I also wish to thank my colleagues at the Department of Modern Languages at Uppsala University for their support and for many interesting discussions. Last but not least, I want to thank Olof Jönsson for his support, and for not complaining about my late nights in front of the computer. We were fortunate at the final stage to have the help of Mary Newbould of the University of Cambridge. She prepared the book's index and we are im- mensely grateful for her meticulous work. Siv Gøril Brandtzæg, Paul Goring and Christine Watson <UN> Notes on Contributors Siv Gøril Brandtzæg is a Postdoctoral Fellow in the research project ‘Enlightenment News’ at the Norwegian University of Science and Technology (ntnu), in the Department of Language and Literature. Her postdoctoral project focuses on advertise- ments of novels in eighteenth-century newspapers, the main result of which will be a book to be published in 2019, as well as some already published ar- ticles on newspaper advertising and the use of digital resources. Her PhD in Comparative Literature from 2012 was an investigation of eighteenth-century British sentimental fiction and its critical reception in contemporary peri- odical criticism. She has written several articles and book chapters for Scan- dinavian journals and three articles for Oxford University Press, including a bibliography of criticism concerning the epistolary novel for Oxford Bibliog- raphies, and an article on periodical criticism for Forum for Modern Language Studies. She is currently developing a major research project on Scandinavian broadside ballads. Heiko Droste is Professor of History and head of the Institute for Urban History at Stock- holm University. He studied at the universities of Cologne, Münster, Hamburg, and Kiel; he has also worked at the latter two as well as at the universities of Oldenburg, Kassel, Darmstadt, and Marburg.
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