In-Venue & eCommerce Provider State University (ASU) has an ongoing requirement for an In-Venue store and eCommerce provider for sales of ASU officially licensed apparel, gifts,/souvenirs at ASU athletic venues and events

Open 4/29/2021 3:00 PM MST Type Request for Proposal Close 5/17/2021 3:00 PM MST Number RFP-342102 Currency US Dollar

Sealed Until 5/17/2021 3:00 PM MST

Contacts Jacquelyne Ahern Shannon Beyer [email protected] [email protected]

Brennon Carlson [email protected]

Commodity Codes Commodity Code Description 53-02 Apparel and Luggage and Personal Care Products 48-01 Retail Equipment and Supplies

29 April 2021 Description

INTENT

Arizona State University (ASU) has an ongoing requirement for an In-Venue store and eCommerce provider for sales of ASU officially licensed apparel, gifts, and souvenirs at ASU athletic venues and events.

The awarded supplier is expected to provide innovative retail strategies for In-Venue stores, as well as services for eCommerce. These strategies should include highly efficient order fulfillment and customer relationship management to provide an instore and internet retail website shopping experience through which supplier sells officially licensed ASU merchandise.

The goal of this RFP is to conduct a competitive bidding process to award one supplier to provide In-Venue store and eCommerce services. ASU is interested in the continued growth of a strong brand and maximizing revenue with a provider who can provide all services while protecting the trademarks of ASU.

BACKGROUND INFORMATION

Arizona State University currently uses one provider for In-venue stores and eCommerce sales of ASU officially licensed apparel, gifts, and souvenirs at ASU athletic venues and events. The provider is expected to maintain a licensing agreement through ASU’s designated licensing agent.

General

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

More information about ASU is located at http://www.asu.edu.

Seeking the highest-possible bar of excellence, Sun Devil Athletics focuses on academic and athletic advancement of all 650 student-athletes across 26 varsity programs, and prepares them for success following graduation.

More information about Arizona State University Sun Devil Athletics is located at www.thesundevils.com

TERM OF CONTRACT

ASU requires submittal of proposals for a three (3) year term (the “Initial Term”) plus two (2) one (1) year renewals (the “Renewal Terms”) at ASU’s option, unless sooner terminated by ASU.

Other Important Information:

 Open Date April 29, 2021 3:00 PM MST  Q & A submission Close Date: May 6, 2021 12:00 PM MST  RFP Close date: May 17, 2021 3:00 PM MST  The Bid Opening Meeting will be available via Zoom: May 17, 2021 from 3:00 PM to 3:15 PM MST

* Meeting URL: https://asu.zoom.us/j/83161778950?pwd=TGE2T3E3aTJRc3FOTFZVYW8xajlGQT09

* You are not required to attend the Bid Opening Meeting.

Required to View Event

Prerequisites Required to Enter Bid 1. Instructions to Proposers 2. Review the Intent, Background and Term of the RFP 3. Review the Pre-Proposal Conference information 4. Review the Evaluation Criteria instructions 5. Review the Small Business & Small Disadvantaged Business Information 6. Review the Cooperative Agreements Information 7. Review the Green Purchasing Requirements 8. Complete the attached Mandatory Certifications and upload in this section 9. Proposer must acknowledge and accept ASU COVID-19 policies.

29 April 2021

Buyer Attachments There are no Buyer Attachments added to this event.

29 April 2021 Questions Required Questions Group 1.1: In-Venue/eCommerce Specifications Instructions: The proposer must be willing and able to provide full retail operations for ASU's Department of Athletics ("ASU Athletics") and sell ASU officially licensed merchandise traditionally offered at ASU's Sparky's Team Shop, including apparel, gifts, and souvenirs ("Merchandise") on ASU Athletics' official Sun Devil Athletics online store linked from www.thesundevils.com (the "Online Store") and at ASU athletic events ("Athletic Events") as follows: 1.1.1 All ticketed home ASU Athletics events for the following: 1) Football; 2) Men's Basketball; 3) Women's Basketball; 4) Baseball; 5) Softball; 5) Gymnastics; 6) Soccer; 7) Volleyball; 8) Wrestling; 9) Hockey (to be available in December of 2022)

(Question continued in 1.1.3) 1.1.2 If not, describe why or how you may be able to meet this requirement. (This is a continuation of question 1.1.1) The proposer must be willing and able to provide full retail operations for ASU's Department of Athletics Events as follows: 10) All Pac-12, NCAA or other postseason championship events (all sports) hosted by ASU, regardless of location; 11) Football practices when open to the public, including Camp Tontozona and spring games. For the sake of transparency, services will not be needed for Camp Tontozona in 2021 but will be required in future years; 12) At other 1.1.3 ASU and non-ASU locations; 13) At select high-profile road events, including but not limited to football bowl games and NCAA championship events, with locations and events to be determined by mutual agreement; 14) At Sun Devil Club events during the year (approximately 10 Sun Devil Club events held annually), if requested by ASU; 15) Merchandise sales at non-ticketed athletic events are strongly encouraged, but not required. 1.1.4 If not, describe why or how you may be able to meet this requirement. The proposer must be willing & able to provide sales of merchandise at the following locations (“ASU Event Locations”), which are subject to change at ASU’s discretion: 1. - Carson Student Athlete Center, which contains: a) Sparky's Stadium Shops with one (1) located inside the Southeast Gate to Sun Devil Stadium (contains 1,793 sq. ft. sales floor, 323 sq. ft. office with attached Storage), one (1) located at Level 200 at NE Stairs (Team Shop is 590 sq. ft. and Team Shop Storage is 1.1.5 165 sq. ft.), and one (1) located at 400 level SE corner of Sun Devil (285 sq. ft. & storage is 48 sq. ft.). b) Three ASU-owned Concession Trailers with one (1) located at the Tram Station exterior of the Southwest Gate, one (1) located at the Southwest Gate top of walk-up ramp, and one (1) located at the North Gate tunnel. c) Supplier provided portable setups as needed throughout the stadium (currently at five (5) on main concourse). (Question continued in 1.1.7). 1.1.6 If not, describe why or how you may be able to meet this requirement. (This is a continuation of question 1.1.5) Proposer must be willing and able to provide sales of merchandise at the following locations (“ASU Event Locations”), which are subject to change at ASU’s discretion: 2. , which contains: a) one (1) permanent stand located at the Southeast Gate with attached storage space and ASU and Point-of-Sale branding signage by proposer; b) Supplier provided temporary/pop-up location on the West Main Entry; c) Supplier provider 1.1.7 temporary/pop-up location inside Arena Bowl for Volleyball, Wrestling and Gymnastics. 3. Phoenix Municipal Stadium, which contains one (1) permanent location located inside Main Gate with a sales window open to concourse and attached interior sales location, and ASU and Point-of-Sale branding signage by proposer. 4. Farrington Softball, which contains one (1) permanent stand located in Northeast corner of the Arena, with attached storage space, and ASU and Point-of-Sale branding signage by proposer 1.1.8 If not, describe why or how you may be able to meet this requirement. (This is a continuation of question 1.1.5) The proposer must be willing and able to provide sales of merchandise at the following locations (“ASU Event Locations”), which are subject to change at ASU’s discretion: 5. ASU Soccer Stadium, which contains an ASU provided trailer on north end of stadium complex. 6. Camp Tontozona, which 1.1.9 contains a supplier provided temporary tent area near spectators. 7. Desert Arboretum, which contains one (1) ASU-owned trailer. 8. , which contains one ASU-owned (1) trailer used as fixture storage (trailer likely to be retired). 9. ASU’s Multi-Purpose Arena (anticipated completion in the Fall of 2022), with the location/physical presence to be negotiated and mutually agreed upon 1.1.10 If not, describe why or how you may be able to meet this requirement.

29 April 2021 Proposer will be set up and ready to sell items during the entire time each ASU Event 1.1.11 Location is open to the public for athletic events. 1.1.12 If not, describe why or how you may be able to meet this requirement. ASU Merchandise sold at championship events controlled by Pac-12 and NCAA will be 1.1.13 under a separate agreement and will require separate accounting and reporting. 1.1.14 If not, describe why or how you may be able to meet this requirement. Proposer must be willing and able to sell merchandise for all of ASU’s 26 Athletic programs. This requirement does not necessarily require proposer to maintain 1.1.15 inventory for all 26 programs onsite, but does mean that the proposer shall at least be able to provide on demand options whereas select apparel items may be printed or embroidered with each of the 26 ASU Athletic program logos/trademarks. 1.1.16 If not, describe why or how you may be able to meet this requirement. Immediately after each event, proposer will: 1) Remove or properly store all souvenir items in space allocated to proposer in the event area; 2) remove all refuse from all 1.1.17 sales service areas; and 3) remove all portable concession stands from the concourses of the event venue. 1.1.18 If not, describe why or how you may be able to meet this requirement. Proposer will provide branded signage for the selling areas which the placement and 1.1.19 types of signage will be approved by ASU prior to installation. 1.1.20 If not, describe why or how you may be able to meet this requirement. Proposer will operate and manage The Team Shop (Sparky's Stadium Shop) with the goal of maximizing sales, with specific days and times to be mutually agreed upon in writing. Any future change to the agreed upon store hours shall be mutually agreed 1.1.21 upon in advance by both parties and in writing. Proposer will maintain extended evening hours during basketball game days, late afternoon or evening football games, and other events as the need arises. 1.1.22 If not, describe why or how you may be able to meet this requirement. In the event any ASU Event Location, associated storage location, or The Team Shop is to be relocated or closed, ASU will provide 180 days' notice to proposer and work with proposer to determine an acceptable, mutually agreed replacement location. The ASU Event Locations and Team Shop will be delivered to proposer in an "AS IS", 1.1.23 "WHERE IS", condition and location, without any representations or warranties by ASU. Nothing will be construed as a grant of any real property right or interest and ASU shall be solely responsible for any real estate payments or taxes applicable to the ASU Event Locations and Team Shop. 1.1.24 If not, describe why or how you may be able to meet this requirement. Proposer agrees to comply with all applicable state, federal or city laws & regulations, & 1.1.25 with policies and regulations of ASU pertaining to use & occupancy of ASU Event Locations and Team Shop 1.1.26 If not, describe why or how you may be able to meet this requirement. Proposer agrees: (a) to take good care of ASU Event Locations & Team Shop & to maintain the ASU Event Locations & Team Shop in as good order & condition as they were prior to proposer's use, except for normal wear and tear, (b) not to use or allow ASU Event Locations & Team Shop to be used for any unlawful purpose or any purposes other than as described herein, (c) not to commit or allow to be committed any waste or nuisance in or about ASU Event Locations & Team Shop or subject the 1.1.27 ASU Event Locations & Team Shop to any use that would damage the locations or, upon notice from ASU, raise or violate any insurance coverage maintained by ASU, (d) to conduct its activities in ASU Event Locations & Team Shop in a careful & safe manner, & (e) not permit any Hazardous Substance to be used, stored, generated, or disposed of on, in or about, or transported to or from, ASU Event Locations & Team Shop, by proposer, proposer's agents, employees, contractors. 1.1.28 If not, describe why or how you may be able to meet this requirement. Proposer will be responsible for any additional build-out of any and all infrastructure changes that proposer desires. This may include, but not be limited to, all electrical and data infrastructure required for proposer's points-of-sale at the counters, electrical outlets on the display area of the wall and counter dividing the stand from the storage 1.1.29 area, any floor covering other than the current surface, any accent paint other than current paint, any vertical wall improvements other than smooth finished drywall or painted concrete masonry unit in both the stand and storage area, such as slat wall and shelving. 1.1.30 If not, describe why or how you may be able to meet this requirement.

29 April 2021 All facility enhancements/improvements must be pre-approved in writing and mutually agreed to by ASU, including its Capital Program Management Group ("CPMG"). 1.1.31 Proposer will submit its requests to ASU Athletics, and ASU Athletics will process the request through CPMG on behalf of Proposer. 1.1.32 If not, describe why or how you may be able to meet this requirement. Proposer shall purchase and establish a new inventory of merchandise to carry out the purpose of this RFP. Proposer will own and control all inventory which they purchase under this RFP and will not be reimbursed by ASU for any costs associated with inventory. Proposer will keep detailed records of all inventory purchased under this 1.1.33 RFP, including wholesale invoices itemizing by identifying SKU/item number, description, quantity, date, and wholesale cost. At the end of the Term, should proposer not remain as the supplier, proposer and the new supplier can, at the new supplier's discretion, negotiate the cost for purchasing the remaining inventory from proposer as of the termination date. 1.1.34 If not, describe why or how you may be able to meet this requirement. Proposer must be willing and able to create, advertise and manage a website for the Sun Devil Athletics online store. Such website will be built around the ASU Athletics brand, as approved by ASU. Proposer will handle inventory management, shipping, 1.1.35 and (except as set forth above) promotional activity for the online store. ASU Athletics will exclusively place this website on the Official ASU Athletics Site (www.thesundevils.com) and other official ASU Athletics sites, if any, such as a site dedicated to ASU Football. 1.1.36 If not, describe why or how you may be able to meet this requirement. Proposer will provide a discount to all ASU Faculty and Staff who provide valid proof of 1.1.37 employment at the point of purchase for both In-Venue store and eCommerce sales except on game days and other discounts as mutually-agreed. 1.1.38 If not, describe why or how you may be able to meet this requirement. Group 1.2: Compliance & Reporting Specifications Instructions: Proposer will be responsible for compliance with ASU’s PCI standards available via 1.2.1 Section 20 of ASU’s Standard Terms and Conditions available at https://www.asu.edu/purchasing/pdf/Stand_TsCs_Provisions.pdf. 1.2.2 If not, describe why or how you may be able to meet this requirement. The proposer will be the seller of record and both ASU and the proposer will jointly own all customer and sales information (excluding any payment card (PCI) information, 1.2.3 which ASU will not own or have access to) obtained from the any athletic locations or Online Store. 1.2.4 If not, describe why or how you may be able to meet this requirement. The proposer shall comply with section 17 of ASU’s Standard Terms and Conditions 1.2.5 available at https://www.asu.edu/purchasing/pdf/Stand_TsCs_Provisions.pdf with regards to ASU and customer data. 1.2.6 If not, describe why or how you may be able to meet this requirement. The proposer shall properly secure the receipts generated through total sales. In the 1.2.7 event that receipts are stolen or otherwise missing proposer will pay commissions on these receipts as if they had been collected by proposer. 1.2.8 If not, describe why or how you may be able to meet this requirement. The proposer shall generate and deliver to the address provided by ASU commission 1.2.9 payment checks sent by thirty (30) days following each month end for commission payments accrued during the month just ended. 1.2.10 If not, describe why or how you may be able to meet this requirement. Proposer will file sales reports for all Athletic Locations with ASU Athletics no later than 1.2.11 Monday of each week throughout the term of this SOW. ASU may access online reports through proposer’s online portal 24/7. 1.2.12 If not, describe why or how you may be able to meet this requirement. Proposer acknowledges that ASU has the right to request that the commission statements for the current and any previous year be examined in accordance with generally accepted auditing standards by an independent certified public accountant. 1.2.13 The scope of this examination may be such that an auditor’s opinion would be issued. ASU may exercise this right no more than twice per Agreement year during regular business hours 1.2.14 If not, describe why or how you may be able to meet this requirement. 1.2.15 Provider will supply financial statements as requested by ASU. 1.2.16 If not, describe why or how you may be able to meet this requirement. 29 April 2021 Proposer will timely pay all taxes, including sales and use taxes, licenses and other 1.2.17 expenses, if any, incurred during the Term of the agreement. 1.2.18 If not, describe why or how you may be able to meet this requirement. Proposer will pay all associated licensing fees with respect to becoming licensed with ASU’s Licensing Agent to be able to use any ASU marks, which requires, but is not 1.2.19 limited to agreeing to various licensing terms and conditions, as well as to paying the prevailing commission rate associated with the sale of licensed products 1.2.20 If not, describe why or how you may be able to meet this requirement. Proposer will ensure that all merchandise items must be approved for sale by ASU Trademarks Office or purchased from ASU licensed vendors. Subject to applicable law, commercial factors (such as price, quantity, quality and seasonality), and contractual restrictions, proposer will use commercially reasonable efforts to (a) work with ASU Athletics to have merchandise sold on game-day and non-game-day include those products created by official partners of ASU Athletics, and (b) give licensed products of 1.2.21 companies who are based in the region and are an ASU Athletics official partner an opportunity on game-day and non-game-day for enhanced presentation and sales opportunities, and (c) work with ASU Athletics’ official partners to create brand synergy in point-of-sale materials to enhance the image of proposer, its products and ASU Athletics, provided that, proposer will obtain the approval of ASU Athletics of any such partner materials before production for NCAA compliance. 1.2.22 If not, describe why or how you may be able to meet this requirement. Proposer acknowledges that all Souvenir sales at Pac-12 and NCAA championships 1.2.23 will only occur with the approval of the relevant agency. 1.2.24 If not, describe why or how you may be able to meet this requirement. Group 1.3: Personnel & Account Management Instructions: Proposer will ensure that all persons employed by proposer will be the employees of proposer, and not of ASU. Proposer agrees that: 1) All employees will need to be verified by e-verify and background checked per Section 19 of ASU’s Standard Terms and Conditions available at https://www.asu.edu/purchasing/pdf/Stand_TsCs_Provisions.pdf; and 2) Proposer will 1.3.1 provide sufficient sales force to accommodate an average football attendance of 55,000 per event and average basketball attendance of 10,000 per event and average baseball attendance of 3,000 per event, as such average attendance is adjusted over the Term. ASU will communicate with the awarded proposer regarding anticipated attendance for all other events. 1.3.2 If not, describe why or how you may be able to meet this requirement. Proposer agrees to attend Quarterly Business Reviews to be conducted between representatives of proposer and ASU. These reviews will be scheduled by ASU Sun Devil Athletics, as mutually-agreed by proposer, and will include discussion of what aspects of the agreement are going well, as well as any necessary improvements. 1.3.3 Proposer agrees to provide ASU with any requested reports for scheduled reviews. The proposer shall assign a company representative(s) to act as a liaison between ASU’s Department of Athletics and the proposer. A back-up person shall be provided in the event the company’s primary representative is unavailable. 1.3.4 If not, describe why or how you may be able to meet this requirement. The proposer shall assign a company representative(s) to act as a liaison between 1.3.5 ASU’s Department of Athletics and the proposer. A back-up person shall be provided in the event the company’s primary representative is unavailable. 1.3.6 If not, describe why or how you may be able to meet this requirement. Group 1.4: Miscellaneous Instructions: Barring other third party commitments and obligations, ASU Athletics will, within 1.4.1 reason, cooperate with proposer with respect to marketing, promoting and integrating the Online Store and Athletic Locations. 1.4.2 If not, describe why or how you may be able to meet this requirement. Proposer will provide transition services upon termination of any agreement or termination of any services (regardless of the reason for termination), the parties will work in good faith to transition the terminated services to ASU or its designees, with minimum interruption to ASU’s business. At ASU’s option, proposer will continue to 1.4.3 provide services and will provide transition support at rates consistent with the terms of any agreement for a period of no longer than 180 days following the termination date. Proposer will provide the post-termination services at least at the same levels of quality and timeliness of performance as services were provided prior to termination, in a professional manner, with high quality, and in accordance with industry standards. 29 April 2021 1.4.4 If not, describe why or how you may be able to meet this requirement. Proposer will comply with PUR 211 - Values-Based Standard for Business Relationships available at https://www.asu.edu/aad/manuals/pur/pur201-03.html, or 1.4.5 such other web location as this policy may be published, to the extent applicable to proposer. 1.4.6 If not, describe why or how you may be able to meet this requirement. Proposer will comply with PUR 222 Trademark Licensing at https://www.asu.edu/aad/manuals/pur/pur222.html, or such other web location as this policy may be published, to the extent applicable to proposer. 1.4.7 •Proposer agrees in particular to comply with the Arizona State University Code of Conduct for Trademark Licensees contained in this policy, to the extent applicable to proposer. 1.4.8 If not, describe why or how you may be able to meet this requirement. ASU may add to the Specifications/Scope of Work or make changes in the 1.4.9 Specifications/Scope of Work for services of a similar nature to those specified in this RFP. 1.4.10 If not, describe why or how you may be able to meet this requirement. Group 1.5: Value Added Services Instructions: Please provide a summary of any value added services or programs which may contribute to the overall value of your proposal, including but not limited to: 1) Training; 2) Industry partnerships; 3) Support of ASU’s Charter and goals (such as research, education, community embeddedness relationships, internships, recruiting, diversity & inclusion, etc.); 4)Support of Sustainable development, veterans’ affairs, initiatives in support of women, wellness, & our changing regional demographics; 5) 1.5.1 Support & enhancement of ASU’s reputation as an innovative, foundational model for the New American University; 6) Support of ASU’s sustainability goals (carbon offsets, water offsets, tree plantings, etc.); 7) Commitment to provide significant financial/non-financial support for University & its signature programs (such as corporate sponsorships, corporate donations, ticket/suite purchases, etc.); 8) Any other goods or services your company provides 1.5.2 Please upload your response for any Value Added Services in this section. The proposer should provide details of their Value Added Services as part of this RFP. Please provide a summary of any other value added services or programs which may contribute to the overall value of your proposal, including but not limited to: 1.5.3 g.Commitment to provide significant financial and non-financial support for the University and its signature programs (such as corporate sponsorships, corporate donations, ticket/suite purchases, etc.). h.Any other goods or services your company provides 1.5.4 Please upload your response for any Value Added Services in this section. Group 2.1: General Experience Instructions: The University is soliciting proposals from firms, which are in the business of providing services as listed in this Request for Proposal. Your proposal shall include, at a 2.1.1 minimum, the following information. Failure to include these items may be grounds for rejection of your proposal. I have read and understand the requirements. Please indicate the number of employees, office and warehouse locations and size, 2.1.2 and years of providing service in relation to the scope of this RFP. Please present evidence that your firm or its officers have been engaged for at least the 2.1.3 past five (5) years in providing products/services as listed in this RFP. The proposer shall list, in detail, any experience with athletics departments within the 2.1.4 Pac-12, ACC, Big Ten, Big 12 and SEC conferences. Reference institute and project details including the contract term, staffing plan and quality of staff. Please provide a list of clients of similar size and scope, and include years of services, 2.1.5 scope of services offered, locations operated for each client, and spend (if able). Group 2.2: Personnel & Account Management Instructions: Please explain the experience of the personnel that will be supporting the ASU 2.2.1 account. Please include resumes for the general manager(s) that will be managing operations 2.2.2 for both the Team Shop and ASU Event Locations. Please include resumes for the account manager that will serve as ASU’s primary point 2.2.3 of contact and facilitator of performance reviews, program management, etc. 29 April 2021 2.2.4 Please explain how you handle employee related issues during and post-events. Please explain your staffing plan and ensure you address 1) how you intend to make resources available under the shortened timeline with the expectation that the ASU 2.2.5 Event Locations and Team Shop will be open for ASU’s first football game on September 2; 2) ensuring staff have the capabilities to perform the duties required; and 3) are appropriately trained. ASU’s current contract for In-Venue and eCommerce services ends on June 30. As mentioned above, ASU’s first football game is on September 2. Given the shortened 2.2.6 timeframe, please provide a detailed transition plan that identifies key dates, both proposer’s and ASU’s responsibilities, etc. to ensure ASU is fully operational by September 2. Please indicate what your recommended solution is for the long-term provision of 2.2.7 point-of-sale equipment. Please explain your ability to provide point-of-sale equipment to support the operations 2.2.8 of the ASU Event Locations. With your response please indicate if you have integrated with Appetize, a cloud-based point-of-sale system. Group 2.3: In-Venue Services Instructions: Please explain your experience with operating a multitude of in-venue locations at both a single event and events that may be occurring simultaneously. The proposer shall 2.3.1 demonstrate experience in providing souvenir sales at events with attendance ranging from an average of 2,000 people to crowds in excess of 50,000 per event. 2.3.2 Please explain your approach to maximizing sales at in-venue locations. Describe your approach to managing physical locations from the perspective of 2.3.3 inventory management, strategic placement of merchandise, general operations, etc. 2.3.4 How do you ensure and measure customer satisfaction? What critical success factors do you measure and how do you act upon such 2.3.5 measurements? Please explain your ability to provide and manage declining balance accounts for ASU 2.3.6 designated personnel to purchase ASU merchandise. Group 2.4: eCommerce Services Instructions: 2.4.1 Please explain your experience with operating an eCommerce platform. Please explain your abilities to report on customer shopping habits, views, and any 2.4.2 other critical reporting metrics you have access to and are able to provide to your clients to create actionable intelligence. 2.4.3 Please explain your approach to maximizing sales on eCommerce platforms. Describe your approach to managing eCommerce platforms from the perspective of 2.4.4 inventory management, fulfillment, general operations, etc. 2.4.5 How do you ensure and measure customer satisfaction? What critical success factors do you measure and how do you act upon such 2.4.6 measurements? Group 2.5: Miscellaneous Instructions: Describe any service(s) not listed in the Specifications /Scope of Work which are known 2.5.1 to be necessary under the proposed RFP. Group 3.1: Financial Proposal Instructions:

29 April 2021 The proposer shall provide as an uploaded attachment, the Financial Proposal they propose for the sale of merchandise at all ASU Event Locations, The Team Shop, and the Online Store, as well as include other investment opportunities. Examples of financial proposal elements for the proposer to consider include, but are not limited to:

•Commission percentage of net sales •Commission percentage of net sales for NCAA championship or other athletic achievements 3.1.1 •Guaranteed annual commission payment •Guaranteed revenue levels •Marketing allotment •Capital investments •Fundraising opportunities through sport-specific merchandise.

The proposer shall also provide a proposed Faculty and Staff Discount in its Financial Proposal. Group 4.1: Sustainability Questionnaire Instructions: Proposer to indicate whether your business is classified as a Small Business or Large 4.1.1 business. Proposer to complete the attached Sustainability Questionnaire - Small Business 4.1.2 document. Proposer to complete the attached Sustainability Questionnaire - Large Business 4.1.3 document. Group 5.1: ASU's Terms and Conditions Instructions: I have read and agree to ASU's Terms and Conditions located at https://www.asu.edu/purchasing/pdf/Stand_TsCs_Provisions.pdf. If "NO", you will be 5.1.1 required to submit exceptions with justification and alternate language. Proposals that are contingent upon any changes to these mandatory terms and conditions may be deemed non-responsive and may be rejected All exceptions must be submitted with justification and alternate language, and MUST 5.1.2 be submitted with the submittal. In no event is a proposer to submit its own standard contract terms and conditions as a response to this Request for Proposal. Group 6.1: Insurance Requirements Instructions: 6.1.1 I have read the attached ASU insurance requirements and all requirements will be met. All exceptions to insurance must be submitted with justification and alternate language, 6.1.2 and MUST be submitted with the proposal. Group 7.1: Proprietary/Confidential Statement Instructions: If you are submitting any information you consider to be proprietary or confidential, you must create a password protected zip file and upload the document along with a justification in the appropriate area within this RFP. In an email outside of the RFP, send the password directly to the Buyer referencing the RFP number (**ENTER BUYER EMAIL HERE**). If the Executive Director of Procurement concurs, this information will not be considered public information. The Executive Director of 7.1.1 Procurement is the final authority as to the extent of material, which is considered proprietary or confidential. Pricing information cannot be considered proprietary or confidential. Proprietary or confidential information must be submitted per the Instructions to Proposers, item 11. Any watermarks, footnotes, copyright or reference to proprietary or confidential throughout the submitted proposal will be disregarded as boilerplate markings. I have read and understand. If you have proprietary or confidential information, upload the password protected zip file here and 7.1.2 email the Buyer with the password. For each individual document you've included in your zip file, with the exception of Financial Statements properly submitted via the instructions provided (if applicable), you MUST provide a 7.1.3 justification explaining for why this is considered proprietary and confidential to your business. Please provide this information via the file attached. If no justification supporting your submitted Proprietary and Confidential information is enclosed, the request will be disregarded.

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