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In-Venue & Ecommerce Provider In-Venue & eCommerce Provider Arizona State University (ASU) has an ongoing requirement for an In-Venue store and eCommerce provider for sales of ASU officially licensed apparel, gifts,/souvenirs at ASU athletic venues and events Open 4/29/2021 3:00 PM MST Type Request for Proposal Close 5/17/2021 3:00 PM MST Number RFP-342102 Currency US Dollar Sealed Until 5/17/2021 3:00 PM MST Contacts Jacquelyne Ahern Shannon Beyer [email protected] [email protected] Brennon Carlson [email protected] Commodity Codes Commodity Code Description 53-02 Apparel and Luggage and Personal Care Products 48-01 Retail Equipment and Supplies 29 April 2021 Description INTENT Arizona State University (ASU) has an ongoing requirement for an In-Venue store and eCommerce provider for sales of ASU officially licensed apparel, gifts, and souvenirs at ASU athletic venues and events. The awarded supplier is expected to provide innovative retail strategies for In-Venue stores, as well as services for eCommerce. These strategies should include highly efficient order fulfillment and customer relationship management to provide an instore and internet retail website shopping experience through which supplier sells officially licensed ASU merchandise. The goal of this RFP is to conduct a competitive bidding process to award one supplier to provide In-Venue store and eCommerce services. ASU is interested in the continued growth of a strong brand and maximizing revenue with a provider who can provide all services while protecting the trademarks of ASU. BACKGROUND INFORMATION Arizona State University currently uses one provider for In-venue stores and eCommerce sales of ASU officially licensed apparel, gifts, and souvenirs at ASU athletic venues and events. The provider is expected to maintain a licensing agreement through ASU’s designated licensing agent. General Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe. More information about ASU is located at http://www.asu.edu. Seeking the highest-possible bar of excellence, Sun Devil Athletics focuses on academic and athletic advancement of all 650 student-athletes across 26 varsity programs, and prepares them for success following graduation. More information about Arizona State University Sun Devil Athletics is located at www.thesundevils.com TERM OF CONTRACT ASU requires submittal of proposals for a three (3) year term (the “Initial Term”) plus two (2) one (1) year renewals (the “Renewal Terms”) at ASU’s option, unless sooner terminated by ASU. Other Important Information: Open Date April 29, 2021 3:00 PM MST Q & A submission Close Date: May 6, 2021 12:00 PM MST RFP Close date: May 17, 2021 3:00 PM MST The Bid Opening Meeting will be available via Zoom: May 17, 2021 from 3:00 PM to 3:15 PM MST * Meeting URL: https://asu.zoom.us/j/83161778950?pwd=TGE2T3E3aTJRc3FOTFZVYW8xajlGQT09 * You are not required to attend the Bid Opening Meeting. Required to View Event Prerequisites Required to Enter Bid 1. Instructions to Proposers 2. Review the Intent, Background and Term of the RFP 3. Review the Pre-Proposal Conference information 4. Review the Evaluation Criteria instructions 5. Review the Small Business & Small Disadvantaged Business Information 6. Review the Cooperative Agreements Information 7. Review the Green Purchasing Requirements 8. Complete the attached Mandatory Certifications and upload in this section 9. Proposer must acknowledge and accept ASU COVID-19 policies. 29 April 2021 Buyer Attachments There are no Buyer Attachments added to this event. 29 April 2021 Questions Required Questions Group 1.1: In-Venue/eCommerce Specifications Instructions: The proposer must be willing and able to provide full retail operations for ASU's Department of Athletics ("ASU Athletics") and sell ASU officially licensed merchandise traditionally offered at ASU's Sparky's Team Shop, including apparel, gifts, and souvenirs ("Merchandise") on ASU Athletics' official Sun Devil Athletics online store linked from www.thesundevils.com (the "Online Store") and at ASU athletic events ("Athletic Events") as follows: 1.1.1 All ticketed home ASU Athletics events for the following: 1) Football; 2) Men's Basketball; 3) Women's Basketball; 4) Baseball; 5) Softball; 5) Gymnastics; 6) Soccer; 7) Volleyball; 8) Wrestling; 9) Hockey (to be available in December of 2022) (Question continued in 1.1.3) 1.1.2 If not, describe why or how you may be able to meet this requirement. (This is a continuation of question 1.1.1) The proposer must be willing and able to provide full retail operations for ASU's Department of Athletics Events as follows: 10) All Pac-12, NCAA or other postseason championship events (all sports) hosted by ASU, regardless of location; 11) Football practices when open to the public, including Camp Tontozona and spring games. For the sake of transparency, services will not be needed for Camp Tontozona in 2021 but will be required in future years; 12) At other 1.1.3 ASU and non-ASU locations; 13) At select high-profile road events, including but not limited to football bowl games and NCAA championship events, with locations and events to be determined by mutual agreement; 14) At Sun Devil Club events during the year (approximately 10 Sun Devil Club events held annually), if requested by ASU; 15) Merchandise sales at non-ticketed athletic events are strongly encouraged, but not required. 1.1.4 If not, describe why or how you may be able to meet this requirement. The proposer must be willing & able to provide sales of merchandise at the following locations (“ASU Event Locations”), which are subject to change at ASU’s discretion: 1. Sun Devil Stadium - Carson Student Athlete Center, which contains: a) Sparky's Stadium Shops with one (1) located inside the Southeast Gate to Sun Devil Stadium (contains 1,793 sq. ft. sales floor, 323 sq. ft. office with attached Storage), one (1) located at Level 200 at NE Stairs (Team Shop is 590 sq. ft. and Team Shop Storage is 1.1.5 165 sq. ft.), and one (1) located at 400 level SE corner of Sun Devil (285 sq. ft. & storage is 48 sq. ft.). b) Three ASU-owned Concession Trailers with one (1) located at the Tram Station exterior of the Southwest Gate, one (1) located at the Southwest Gate top of walk-up ramp, and one (1) located at the North Gate tunnel. c) Supplier provided portable setups as needed throughout the stadium (currently at five (5) on main concourse). (Question continued in 1.1.7). 1.1.6 If not, describe why or how you may be able to meet this requirement. (This is a continuation of question 1.1.5) Proposer must be willing and able to provide sales of merchandise at the following locations (“ASU Event Locations”), which are subject to change at ASU’s discretion: 2. Desert Financial Arena, which contains: a) one (1) permanent stand located at the Southeast Gate with attached storage space and ASU and Point-of-Sale branding signage by proposer; b) Supplier provided temporary/pop-up location on the West Main Entry; c) Supplier provider 1.1.7 temporary/pop-up location inside Arena Bowl for Volleyball, Wrestling and Gymnastics. 3. Phoenix Municipal Stadium, which contains one (1) permanent location located inside Main Gate with a sales window open to concourse and attached interior sales location, and ASU and Point-of-Sale branding signage by proposer. 4. Farrington Softball, which contains one (1) permanent stand located in Northeast corner of the Arena, with attached storage space, and ASU and Point-of-Sale branding signage by proposer 1.1.8 If not, describe why or how you may be able to meet this requirement. (This is a continuation of question 1.1.5) The proposer must be willing and able to provide sales of merchandise at the following locations (“ASU Event Locations”), which are subject to change at ASU’s discretion: 5. ASU Soccer Stadium, which contains an ASU provided trailer on north end of stadium complex. 6. Camp Tontozona, which 1.1.9 contains a supplier provided temporary tent area near spectators. 7. Desert Arboretum, which contains one (1) ASU-owned trailer. 8. Packard Stadium, which contains one ASU-owned (1) trailer used as fixture storage (trailer likely to be retired). 9. ASU’s Multi-Purpose Arena (anticipated completion in the Fall of 2022), with the location/physical presence to be negotiated and mutually agreed upon 1.1.10 If not, describe why or how you may be able to meet this requirement. 29 April 2021 Proposer will be set up and ready to sell items during the entire time each ASU Event 1.1.11 Location is open to the public for athletic events. 1.1.12 If not, describe why or how you may be able to meet this requirement. ASU Merchandise sold at championship events controlled by Pac-12 and NCAA will be 1.1.13 under a separate agreement and will require separate accounting and reporting. 1.1.14 If not, describe why or how you may be able to meet this requirement. Proposer must be willing and able to sell merchandise for all of ASU’s 26 Athletic programs.
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