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Fiber Art Network/ Fiber Art Now Brand 7,100 Is the Only Organization of Its Kind MEDIA KIT F IBER A RT Fiber N ETWORK NowArt CONNECT WITH THE WORLDWIDE FIBER ART + TEXTILE COMMUNITY! Fiber NowArt Jen Moniz 413-222-0720 Marcia Young 413-222-0720 VOL 8 | ISSUE 4 | SUMMER 2019 VOL 8 | ISSUE 3 | SPRING 2019 A publication of the A publication of the F IBER F IBER ART ART [email protected] NETWORK NETWORK [email protected] FIBERARTNOW.NET BOOK SERIES BOOK OUR e REACH SUMMER 2020 103,400 Includes four fiber art-focused Facebook pages 27,200 6,680 THE FIBER ART NETWORK/ FIBER ART NOW BRAND 7,100 IS THE ONLY ORGANIZATION OF ITS KIND. Fiber Art Now 6,000 Readership Circulation base We are both a magazine and a membership organization that has been serving with more eyes as a result of shared the fiber art, textiles, and mixed-media space for almost a decade. copies and our digital issues We leverage every part of our organization to benefit our media partners. This includes our print and digital publication subscribers, organization members, eNewsletter (8x per month) 22,000 Instagram and Facebook communities, Twitter feed, eNewsletter subscribers, and website ads. Our readership and followers are hungry to learn about new materials and supplies, eager to read about exhibitions and conferences, and excited about taking 172,380 classes to improve their skills. They include arts professionals, hobbyists, museum TOTAL AUDIENCE professionals, collectors, curators, executive directors, and teachers. In short, we bring our entire audience to bear in support of our media partners’ Website 220,000 Monthly page growth and sales. If you are in the fine craft niche, then we have built a vehicle for views you to reach your target audience. Let’s work together to build your organization! “We absolutely love and value our advertising relationship with Fiber Art Now. The staff has been top-notch from their initial contact with us, to guiding us through producing effective and professional print ads, to adding the ‘social media cherry on top.’ We adver- tise in several different venues, but we get the best bang for our advertising buck with Fiber Art Now, because our print ad contract includes free digital opportunities through their social media feeds. Besides that, the staff treats us like friends, which makes meeting those ‘advertising deadlines’ so much nicer!“ — Gail Pierce, Wooly Lady Dye & Design Studio, woolylady.com Fiber NowArt Jen Moniz 413-222-0720 Marcia Young 413-222-0720 VOL 8 | ISSUE 4 | SUMMER 2019 VOL 8 | ISSUE 3 | SPRING 2019 A publication of the A publication of the F IBER F IBER ART ART [email protected] NETWORK NETWORK [email protected] FIBERARTNOW.NET ELIZABETH BUSCH 93% are female OUR READERS • Our audience, as measured on Facebook Insights and Google Analytics, is 93% female and 7% male, with an average age of 43, 7% and an annual household income of $79,350. are male • We are a US-based organization serving readers worldwide. We have followers and readers in many countries. After the United 43 States, our top subscriber communities include Canada, is the the United Kingdom, Australia, New Zealand, and Denmark. average age • Our members enjoy a subscription to Fiber Art Now magazine $79,350 and our ongoing monthly eBook series as well as many other is the annual benefits, including grant opportunities, juried art submissions, household discounts to partner organizations, care packages for students, income teacher and workshop promotions, Instagram takeovers, and more. “What I appreciate most about Fiber Art Network is that they are building a tribe. It is the most ponderous job these days to join forces of a printed magazine and all the opportunities given by the internet and social media to provide a virtual agora (marketplace) to exchange news, ideas, and opportunuites, when the brick-and-mortar fiber venues are closing, and it is getting quite challenging to find like-minded people in real space. Partnering with Fiber Art Now, I got way more than just a printed ad: blogposts, social media presence, and connection with people who are looking for my services. I have collaborated with Fiber Art Now several times in the past year. I always get prompt answers to my questions and a lot of help and wide support.” — Flora Carlile-Kovacs, Seattle-based felt artist & felt tour leader Fiber NowArt Jen Moniz 413-222-0720 Marcia Young 413-222-0720 VOL 8 | ISSUE 4 | SUMMER 2019 VOL 8 | ISSUE 3 | SPRING 2019 A publication of the A publication of the F IBER F IBER ART ART [email protected] NETWORK NETWORK [email protected] FIBERARTNOW.NET RATES & BENEFITS You will enjoy ongoing support in several ways. We leverage our publications and several social media vehicles to help grow your organization and increase sales. Benefits are ongoing for three months. Annual agreements (4 issues) are given a 20% discount! A LA CARTE MENU ADVERTISING PACKAGE Website ad $300 1/4 PAGE 1/2 PAGE FULL PAGE (3 months) Facebook & Twitter posts/promotions x x x eNewsletter & social media Instagram Takeover x x x promotion $300 (3 months) Advertisement in Fiber Art Now Magazine x x x eBook (print & digital) Sponsorship $300 (1 issue, includes Website ad x x ongoing promotion (3 months) & publicity for your organization eBook Sponsorship as the sponsor) & related promotions x x (1 issue) Grant Sponsorship $400 (A Fiber Art Network Grant Sponsorship x grant named after (A Fiber Art Network grant named your organization, after your organization, with with ongoing ongoing promotion & publicity) promotion & publicity) RATES (per issue) 1 issue 420 720 1200 2 issues 380 680 1115 4 issues 360 620 1023 FINALIZE ADS MAILING DATE Fall 2020 October 12, 2020 October 28, 2020 EDITORIAL Winter 2020/2021 December 7, 2020 December 22, 2020 Spring 2021 February 19, 2021 March 10, 2021 CALENDAR Summer 2021 May 24, 2021 June 10, 2021 “Simply stated… I’m extremely pleased with the positive results I’ve received from advertising on Fiber Art Now. Basically, I’m a skeptic when it comes to the thought of getting good results from any sort of advertising. However, beginning with our opening ad placement on Fiber Art Now, all nagging doubts about the advertising outcome came to a quick end as we picked up a surprisingly large number of new customers. Many first-time visitors to our site made purchases, and the orders continue to flow in. I’m especially grateful to all the helpful people at Fiber Art Now who were instrumental in developing targeted customer channels that gave us noticeably better results for our advertising dollar than I previously considered possible.“ — Jim Austin, Japanese Folk Textiles, kimonoboy.com Fiber NowArt Jen Moniz 413-222-0720 Marcia Young 413-222-0720 VOL 8 | ISSUE 4 | SUMMER 2019 VOL 8 | ISSUE 3 | SPRING 2019 A publication of the A publication of the F IBER F IBER ART ART [email protected] NETWORK NETWORK [email protected] FIBERARTNOW.NET ARTWORK SPECS PRINT AD SIZE SIZE SPECS 1/2 Vertical 3.625”w x 9.75”h 1/4 Vertical 3.625 w x 4.75 h inches (92.07 x 120.65 mm) 1/2 Horizontal 7.5 w x 4.75 h inches (190.5 x 120.65 mm) 1/4 Vertical 3.625”w x 4.75”h 1/2 Vertical 3.625 w x 9.75 h inches (92.075 x 247.65 mm) Full Page Ad 8 w x 10 h inches (203.20 x 254 mm) Full Page 8”w x 10”h • The preferred file format is print-ready, high-resolution (300 dpi at final print size) PDF. Adobe Illustrator EPS files or EPS files exported from a page-layout application are also acceptable. • All fonts and graphics must be outlined or embedded. Flattened files from Photoshop are acceptable. 1/2 Horizontal 7 .5”w x 4.75”h WEB • Specs: 200 x 200 pixels, 150 dpi, PDF, RGB “We have worked with Fiber Art “It is always a pleasure to work with Fiber Art Now. The publication looks great, the advertising Now’s advertising team for a while is reasonable, and the staff is helpful and organized. We really appreciate the bonus Face- now and they are always a plea- book posts too. Thank you for helping us reach a good audience for our fiber art exhibitions.” sure to work with. They really want — Marguerite Curran-Gowron, Communications and Public Relations Manager, to help build a connection between Muskegon Museum of Art, muskeganartmuseum.org their readers and advertisers that benefits both. They appreciate that artists need the right tools and sup- plies to make great art and busi- “I have been working with FAN for one year now and the experience has been tremen- nesses like ours need the right tools dously positive. The team is very helpful with reminders and encouragement for promoting to reach artists.” entrepreneurs in the textile and fiber world. My workshop enrollment has increased thanks — Elizabeth Holdmann to their posts in their newsletters, something that comes without spending extra money.“ Marketing Coordinator Dharma Trading Co. — Eva Camacho Studio, evacamacho.com READY TO GET STARTED? Connect with us to for a no-pressure conversation about ways we can work together to connect you with your target audience. They are eager to learn about your business, event, workshops, product, tour, line of supplies, exhibition, website, artwork, or services. Fiber NowArt Jen Moniz 413-222-0720 Marcia Young 413-222-0720 VOL 8 | ISSUE 4 | SUMMER 2019 VOL 8 | ISSUE 3 | SPRING 2019 A publication of the A publication of the F IBER F IBER ART ART [email protected] NETWORK NETWORK [email protected] FIBERARTNOW.NET .
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