www.SHOOTonline.com December 2018 / January 2019 Chat Room 16 page 3 credits & photo Titles Film The Road To Oscar 5 The Year In Perspective: De ning 2018 17 Ad Agency of the Year NEW YORK Best Work of the Year 28 23 FOR YOUR CONSIDERATION BEST PICTURE BEST DIRECTOR ALFONSO CUARÓN “THE BEST PICTURE OF THE YEAR. Alfonso Cuarón’s masterpiece. Breathtaking and life-giving. ” RICHARD LAWSON, VANITY FAIR CRITICS’ CHOICE 8 AWARD NOMINATIONS BEST PICTURE BEST DIRECTOR BEST ACTRESS BEST DIRECTOR • BEST SCREENPLAY ALFONSO CUARÓN YALITZA APARICIO ALFONSO CUARÓN 3 NEW YORK FILM CRITICS Full Page Ad 2 LOS ANGELES FILM CRITICS CIRCLE AWARDS ASSOCIATION AWARDS 3 SAN FRANCISCO FILM 5 CHICAGO FILM CRITICS CRITICS CIRCLE AWARDS ASSOCIATION AWARDS SHOOT MAGAZINE, DECEMBER/JANUARY ISSUE, COVER 2 NETFLIX: ROMA PUB DATE: 12/14/18 TRIM: 9” X 10.875” BLEED: 9.25” X 11.125” Perspectives spot.com.mentary By Robert Goldrich The Leading Publication For Commercial, Branded Content & Entertainment Production December 2018/January 2019 Volume 59 • Number 6 Badge of Honors www.SHOOTonline.com EDITORIAL Publisher & Editorial Director In this issue, SHOOT behind Corazón is the number two “Top venture between the DGA and AICP; Roberta Griefer 203.227.1699 ext. 701 [email protected] looks back at 2018, re- Spot” in our countdown, Ad Council’s Caitlin Cronenberg who was prominent Editor flecting on the best the Rising, the latest installment of the icon- in SHOOT’s recent Fall Directors Series Robert Goldrich year had to offer. Our ic Love Has No Labels campaign. This featuring Up-and-Coming Directors 203.227.1699 ext 702 [email protected] recognition of notable work serves as “a short film shows how neighbors seem- (she was recognized for “Oxygen,” a ADVERTISING Digital & Print Rates & Information badge of honors”--not just for the art and ingly distrusting of one another come Centre for Addiction and Mental Health [email protected] 203.227.1699 ext. 701 craft but also for a spirit often marked by together in a time of crisis. PSA out of Toronto agency Zulu Alpha www.shootonline.com/go/advertise empathy, diversity and inclusion. Meanwhile SHOOT’s best of The Kilo); and Matteo J. Mosterts, a 2018 Advertising Production Gerald Giannone Included in the mix of worthwhile Best Work You May Never See gallery SHOOT New Directors Showcase alum, [email protected] fare in calendar 203.227.1699 ext. 700 year ‘18, for exam- OFFICES Three of the year’s top 5 Best Work You May Never See entries Main Office ple, is the number 606 Post Road East #650 are from promising new directors, including 2 women. Westport, CT 06880 USA one best of Top Spot 203.227.1699 Fax: 203.571.3355 entry, Corazón, a nearly 50-minute film reflects a sense of diversity and inclu- who made his mark with the humorous West 203.227.1699 ext 702 about organ donation for Montefiore sion when it comes to not only the mes- tongue-in-cheek short Literally. hospital which fosters empathy for a sages imparted but the filmmaking tal- Albanese and Cronenberg are rising Print Production Jim Theodorou woman who’s a sex worker in Santo ent delivering those messages. Three of female filmmakers. Their recognized [email protected] Domingo trying to support her family. the five best of Best Work entries were work helps us understand what it’s Circulation 203.227.1699 ext 4 [email protected] She has a life-threatening heart ailment directed by promising new directors: like to walk in someone else’s shoes. SHOOT Publicity Wire which brings her to the Montefiore Maya Albanese who was recognized Reflecting our shared humanity makes 203.227.1699 ext 700 [email protected] facility in the Bronx where a story of for her Georgia-Pacific spec spot “His- Albanese and Cronenberg’s efforts all © 2018 DCA Business Media LLC. All rights reserved. SHOOT and SHOOTonline are registered U.S. trademarks. chance, hope, courage, friendship, love tory,” a project which sprung from her the more profound during a time when No part of this publication may be reproduced, stored in any and generosity unfolds. participation in the Commercial Direc- polarization, divisiveness and alienation retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, Also striking a positive chord right tors Diversity Program (CDDP), a joint are far too prevalent. Happy holidays! without the prior written permission of the publisher. Print Issues Subscription Service [email protected] Find PDF Versions POV By Franklin Tipton and order issues backissues.SHOOTonline.com SHOOT (ISSN# 1055-9825) printed edition is published bimonthly for members by DCA Business Media LLC, 606 The Changing Production Economy Post Road East, #650, Westport, CT 06880. Printed periodicals postage paid at Westport, CT and at additional mailing offices. POSTMASTER: Send address changes to SHOOT, P.O. Box 184, Lowell, MA 01853 The industry is evolv- fill a rapidly expanding media space and heat up. The ability to tell a story that USPS (06-234) ing, but one trend that time. Brands are feeling pressure to be builds emotional equity will come un- SHOOT ePubs The SHOOT >e.dition weekly ePub is published on looks like it will con- across too many channels for the funds der even harsher attack from the belief Friday. The SHOOT Dailies are published daily Mon.-Fri. Brand New[s] weekly ePub is published Wednesdays. tinue is the decrease in they have available. In the process, that a simple logo and line that can be SHOOT Screenwork published Mondays. economic pressure on production, which brands are underinvesting in the quality algorithmically optimized is a brand- www.shootonline.com/subscribe will occur due to several factors. needed to compel people to give a shit. building idea. SHOOTmobile Get the SHOOTonline Mobile app First, the easy accessibility of the Also, the old-world production-to-dis- Meanwhile, really creative work will App Store: iPhone.SHOOTonline.com technological tools for content produc- tribution math persists in a new world stand out more than ever. Creative Google Play: Android.SHOOTonline.com Mobile Web Version: m.SHOOTonline.com tion has driven a rapid growth in the of media consumption. The 80/20 agencies that can weather the economic number of “content producers” for media-to-production model is broken. storm will rise to the top. We see a re- SHOOT is printed in the U.S.A. clients to tap. Smartphone penetration The sharing economy favors quality of naissance for the creative boutique as is at nearly 90% of U.S. households, content to quantity of media dollars. large agencies with heavy rent loads meaning those households have access A compelling story will be seen, liked, are folded into one another. The disrup- SHOOT is a member of: to basic filming, editing and broadcast- shared, and talked about far more than tion of mergers and re-orgs will irritate ing tools to deliver content to channels the same faux focus group truck ad that most clients eager to get on with it and like Facebook, YouTube, and Instagram. gets pounded into your head 16 times if achieve results. Advertising will be lean- Anyone with a bit of gumption can be- you binge watch your favorite show. er, faster and more productive than ever. Follow SHOOT via hashtag #SHOOTONLINE at: come a content production house. Finally, the marketing industry con- Watch for many “big” agencies to sud- The need for assets and content con- tinues to cannibalize the idea of brand denly announce they are adopting the tinues to outpace the budgets set to equity to win shrinking client budgets. practices of much smaller groups. Small, Cover photo credits: The Road To Oscar, Top Row--A Quiet Place (l), photo by Jonny Cournoyer/Paramount Pictures; Widows, 20th Century Fox; Middle Row--First Man make it. Quality content will take more Pressure to simply make cheap “brand- smart and nimble will be hip in 2019. (l), photo by Daniel McFadden/Universal Pictures; If Beale Street Could Talk, photo by and more of a backseat to the econom- ed asset things” that fill time and space Franklin Tipton is partner, CCO at San Tatum Mangus/Annapurna Pictures; Bottom Row--Beautiful Boy (l), photo by Francois Duhamel/Amazon Studios; Roma, Netflix. ics of a need for a volume of content to to drive awareness and frequency will Francisco ad agency Odysseus Arms. Dec 2018/Jan 2019 SHOOT 3 “DIRECTOR PAUL GREENGRASS IS A SUPERB CRAFTSMAN . ‘22 JULY’ IS A VISCERAL THRILLER INVESTED WITH NARRATIVE INTEGRITY, PSYCHOLOGICAL COMPLEXITY AND THOUGHTFUL POLITICAL PERSPECTIVE. ” Full Page Ad SHOOT MAGAZINE, DECEMBER/JANUARY ISSUE NETFLIX: 22 JULY PUB DATE: 12/14/18 TRIM: 9” X 10.875” BLEED: 9.25” X 11.125” ROAD TO OSCAR “DIRECTOR PAUL GREENGRASS IS A SUPERB CRAFTSMAN . Director, DP, Designer & ‘22 JULY’ IS A VISCERAL THRILLER INVESTED WITH NARRATIVE INTEGRITY, PSYCHOLOGICAL COMPLEXITY AND THOUGHTFUL POLITICAL PERSPECTIVE. ” Composer Perspectives Insights Into Widows, A Quiet Place, Photo by Francois Duhamel/courtesy Studios of Amazon Francois by Photo Beautiful Photo courtesyPhoto of 20th Century Fox Boy, If Beale Photo by Jonny Cournoyer/courtesy of Paramount Pictures Cournoyer/courtesy Jonny of Paramount by Photo Street Could Talk, Roma, First Man By Robert Goldrich, The Road To Oscar, Part 6 Photo by Alfonso Cuaron/courtesy of Netix Alfonso by Photo Mangus/courtesy of Annapurna Pictures Tatum by Photo Photo by Daniell McFadden/courtesy of Universal Pictures of Universal Daniell McFadden/courtesy by Photo Pictures of Universal Daniell McFadden/courtesy by Photo Creative inspiration comes in varied challenge which broke the stereotypes Erivo) in a time of turmoil and tension.