Severance Town Center Redevelopment Plan
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PROPOSAL FOR: Severance Town Center Redevelopment Plan ADDITIONAL PROJECT INFORMATION NOVEMBER 1, 2019 RELEVANT PLANNING EXPERIENCE RELERELEVANTVANT PLPLANNINGANNING EXPERIENCE PROJECT RELEVANCE TO SEVERANCE REDEVELOPMENT Under- Greyfield Maximizing Integrated Applied Performing Mixed-Use Community Sustainable Market Based Redevelop- Investment Financial Urbanism PROJECT / RELEVANCE Shopping Program Engagement Objectives Study ment Potential Approach Principles Centers The Collection X X X X X X Normandale Town Center X X X X X X X The Esplanade X X X X X X X X Northfield Stapleton Town Center X X X X X Ninth and Penn X X X X X X X X Wilkinsburg Master Plan X X X X X X Tanglewood Mall Redevelopment Plan X X X X X X X X Dayton Mall Redevelopment Strategy X X X X X X Civic Point X X X X X X The Landmark Mall X X X X X X Assembly Square/Row X X X X X X X Bridge Street Development X X X X X X X X East Franklinton Innovation District X X X X X X X X Confidential Mall Development X X X X X X The Shops at Hudson Yards X X X X X X Miami Worldcenter X X X X X X Heartland Town Square X X X X X X Hilltown Stapleton X X X X X X Severance Town Center Redevelopment Plan 3 RELEVANT PLANNING EXPERIENCE THE COLLECTION Confidential Project Type: Master Plan To do this, AE7 created unique retail themed ‘clusters’ such Project Size: 24.5 Acres as luxury home goods, foodie market district, and electric Client: Confidential car showplace. Each of these programs added to the Date: 2016 region’s retail strength, without displacing existing tenants. Status: Awaiting Implementation • Mixed-Use Program – Unlike the indoor malls, this Development Summary: destination development was intended to provide live- play opportunities that could generate income for day and Land Area 1,067,280 GFA night entertainment. By placing residential apartments and Total GFA 2,663,340 GFA condos on site, AE7 placed a captive local population on Entertainment/Retail 591,750 SF site that would frequent the community based retail. Residential 543,100 SF Hospitality 200,600 SF • Sustainable Objectives – AE7 always strives to incorporate Office 58,200 SF sustainable design into our projects. The Collection Parking (structured) 4,463 Spaces development is designed to feature a LEED ND designation. EXISTING SITE - ABANDONED CORPORATE HEADQUARTERS The Collection is a destination development that fully encompasses the live-work-play ethos and aspires to set a new standard for the region. Relevance to the Severance Redevelopment Project: • Greyfield Redevelopment – The Collection is located on the previous large corporate headquarter campus. For years the site has been abandoned, and local residents are enthusiastic that the land will contribute once again to the community. • Maximizing Investment Potential – Our client purchased the property adjacent to their the Collection indoor malls. The goal was to create new retail opportunities that would not BOARDWALK, BIORETENTION POND AND COMMUNITY GREEN cannibalize the owner’s well performing assets next door. Severance Town Center Redevelopment Plan 4 THE COLLECTION RELEVANT PLANNING EXPERIENCE THE COLLECTION Confidential The Collection master plan is a master plan options to determine site opportunities, development framework strategies, open space networks, and experience A strong, organic movement juxtaposed to the sharp building forms creates the primary connection to the Collection North, pulling visitors and residents to and through the development. Integration of current site features to create a sensitive, sustainable development Place-making through centralization of the high-profile hotel complex and key public spaces. PROGRAMMATIC LAYOUT The modern aesthetic implemented – clean, simple lines - is derived from the strong local history of mid-century architecture, while a pair of subtly abstracted forms pronounce the strong central features around which experiential activities will occur. MASSING DIAGRAM SITE USE PLAN STREET VIEW MASSING DIAGRAM Severance Town Center Redevelopment Plan 6 BIKE RO U PUBLIC PARK T E THE COLLECTION PARKING THE COLLECTION NORTH ALIGN DRIVE WITH THE COLLECTION NORTH POTENTIAL GATEWAY SITE GATEWAY SITE POTENTIAL GATEWAY SITE THE COLLECTION SOUTH RELEVANT PLANNING EXPERIENCE THE COLLECTION 10 3 1 2 ROOF & LANDSCAPE PLAN WETLAND WATER FEATURE | SKATING POND 1 5 7 BOARDWALK PROmENADE 2 RAIN GARDEN | BIO-SWALES 3 8 6 GATEWAy LANDSCAPE mEDIAN 4 3 OPEN EvENT LAWN 5 11 COvERED GRAND PLAzA 6 RETAIL KIOSK 7 10 mEDIA TOWER | CIvIC ART 8 BIG BEAvER CORRIDOR zONE | 9 LANDSCAPE RAIN GARDENS 9 4 4 THE COLLECTION ICONIC BEACONS 10 4 RH - mOTOR COURT 11 LANDSCAPE PLAN RELEVANT PLANNING EXPERIENCE NORMANDALE TOWN CENTER montgomery, AL Project Type: Master Plan vision Study that the community could embrace as their new town Project Size: 39 Acres center, the primary focus of our efforts were to provide a Client William Green - Councilor 5th District financially viable direction that would offer opportunities City of montgomery to attract potential investment. As the study effort had Date: 2018 been completed just prior to HUD’s announcement of Status: Preliminary master Plan Stage Opportunity zone program, the development has gained much attention from investors. Development Summary: • Mixed-use Program - The primary challenge for the Land Area 1,698,840 SF effort was in establishing the right blend of commercial, Total GFA 418,605 GFA residential and community facilities to reanimate the Retail 94,750 GFA public spaces while maintaining a thriving neighborhood Residential 102,335 GFA that fit contextually with surrounding community. Hospitality 98,320 GFA Office 123,200 GFA • Applied Urbanism Principles - Reducing a substantial over-parking requirement and connecting to the adjacent PEDESTRIAN PATHWAY TO PROMENADE Relevance to the Severance Redevelopment Project: street and open space networks was a key objective with the plan. Ultimately, we wanted to create walkable streets • Under-performing Mall Property - Built in 1954, the and shared parking opportunities allowed us to achieve Normandale Shopping Center underwent numerous this. Building massing was utilized to conceal surface parking remodeling scenarios to remain a relevant retail location areas and building facades framed walkways to create in east montgomery. Fifty years later; however, it was human scaled spaces that encourage public interaction. deemed insolvent by the owner at the time and has remained a persistent vocal nuisance complaint to date • Integrated Financial Approach - Our process studied and evaluated several different use and density types for the • Greyfield Redevelopment - AE7 studied and advised on development before arriving at a scenario that would truly alternative solutions that would completely transform the ‘pencil-out’ in the long-term but at the same time create abandoned mall property and create a vibrant, thriving a favorable environment in the current economic cycle. hub of activity that the surrounding neighborhoods could embrace as the center of their community. • Community Engagement - An important piece of responding to the community desire for more parks was in • Maximizing Investment Potential - Beyond creating a vision reserving nearly a third of the site as public space. ALONG THE PROMENADE Severance Town Center Redevelopment Plan 9 RELEVANT PLANNING EXPERIENCE NORMANDALE TOWN CENTER montgomery, AL HOSPITALITY - HOTEL COMMERCIAL - GROCERY COMMERCIAL - MIXED-USE OFFICE COMMERCIAL - MIXED-USE RESIDENTIAL OPEN SPACE / PARKS EXISTING SITE SITE PLAN Severance Town Center Redevelopment Plan 10 RELEVANT PLANNING EXPERIENCE ESPLANADE Pittsburgh, PA Project Type: Concept master Plan • Mixed-use Program - The development includes a 300- Project Size: 15 Acres key full-service hotel, 200 residential condominiums, Construction Cost: Est. $750 million and 330 apartments, boutique retail and restaurants, Status: master Planning & Concept community-oriented stores, an aquarium, three parking Client: millcraft Investments structures and a 300,000 SF office tower oriented around Date: 2016 the Crystal Lagoon, making it a landmark waterfront Status: Preliminary master Plan Stage & Community Review development for the Pittsburgh area and region Development Summary: • Applied Urbanism Principles - Esplanade will capitalize on an extension of the T-line to establish on onsite station EXISTING SITE Land Area 653,400 SF to become the City’s first Rail focused Transit Oriented GFA 1,471,540 SF Development. All parking is concealed in structured Residential 632,000 SF garages and wrapped with built-form Entertainment 123,700 SF Office 315,000 SF • Integrated Financial Approach - The development Retail 154,000 SF program for Esplanade has been refined over a series of Hospitality 246,900 SF iterative sessions to align the final plan with both current Parking (structured) 1,527 Spaces market conditions and future trends. This process reduced Esplanade is a mixed-use development to be situated on the the amount of built GFA but maintained an acceptable Ohio riverfront of Pittsburgh’s North Side. Creating an inclusive return for the client while maintain all the iconic public community that builds upon the history and trajectory of the amenities to include the Ferris Wheel region and surrounding neighborhoods, the development will be a destination for visitors and locals alike to enjoy lifestyle and • Community Engagement – The Stakeholder engagement amenities representative of a world-class locale. Helping revive process included an extensive