WE’RE COOKING! KUHN RIKON MERCHANDISING NEWS AND TIPS • SPRING-SUMMER 2011

NEWS WHAT HAPPENS WHEN YOU TURN SWISS DESIGNERS Amazing Product Reviews! LOOSE IN Take a look at what’s being said about Kuhn OUR NEW MELON KNIFE COLORI® IS FUNCTIONAL AND FUN THE KITCHEN? Rikon products. Creating Products Customers Love See What’s The Kitchen tools become icons We Buzz on page 4. hy make a melon knife that looks like a make the ordinary extraordinary. melon? Because customers will love it. We reinvented the lowly can opener Why turn two cooks’ tools – a knife and and dull kitchen knife! People buy W ® a spatula – into one? Because one tool makes cooking our Safety LidLifters and Knives faster and easier. Who wants cookware that keeps Colori® by the millions. food hot on the table? Busy families do! (Melon Knife Cookware goes green We make Colori and Flexi Knife Spatula national ad campaigns it easy (and delicious) to cook with ½ begin soon. See How We Support You, page 4.) the energy. Our Duromatic Pres- We’ve got a lot more sure Cookware and Hotpan Cook innovative products in + Serveware both save energy. Our our pipeline. (Hint: other Hotpan even keeps food hot hours Our 2011 Catalog fruit knives coming soon.) after it’s off the stove. Pick one up in Chicago It’s never business as Best-selling new ideas are born We look for needs, then fill them. Our or call and ask your usual here at Kuhn Rikon. wildly popular Corn Zipper, for example, unzips an ear of corn in seconds – rep for your free copy! Our innovation may win finally making it easy to enjoy corn off the cob. us major design awards. Visit Us At IH&HS But what really thrills us Things get very colorful We marry functionality with fun. Who needs a March 6-8 is when we make your rainbow-colored whisk? You do! Who buys our brightly colored knives? Millions Booth #S901 RECENT DESIGN cash registers ring! AWARDS WE’VE WON of people. Why? Color makes even boring kitchen tasks fun.

800.662.5882 KUHNRIKON.COM A Passion for Cooking Sparks Our Ideas Bistro Salt & Pepper Grinders Dual Peelers NEW This beauti- Cooking is a tradition in our family. My son, Ruedi Jr., is studying to be a NEW Sold separately and as a set, ful and handy cooks’ tool is two chef at the California Culinary Institute. My brother, Urs, is a Swiss Chef. these beautiful glass grinders peelers in one! Serrated stainless Our award-winning Swiss Designer, Philipp Beyeler, is also a home chef have a ceramic grinding mecha- steel blade peels and a father of young children. Nothing makes us happier than cooking nism on the top, so your custom- smooth and for family and friends – other than creating ers can enjoy fuzzy fruits products that delight your customers and freshly like peaches bring you business. Let us help you make ground flavor and kiwis. 2011 a very profitable year! without Straight blade the mess peels vegetables, traditional fruits and much (Item 22024 Red, Rudy Keller, President, Kuhn Rikon USA grinders leave more. Swivel 22023 Green) behind. cover around (Item 25530 Red, 25532 Grinder Black, 25531 White) and snap in place to use one or New Products for 2011 adjusts from the other. Super sharp blades last fine to coarse grind. The base of a long time. These innovative and colorful new the set lifts up to secure bottles, Cookie Cutter and Decorat- products are designed to keep your making it easy to carry. ing Set NEW Sweet baking fun customers coming back for more! (Item 26128 Green, 26127 Red) Bistro Oil & Vinegar Cruets for the whole family – adults and Farmers Market Colori is a very versatile tool. NEW Sold separately and as a set, kids! This brightly colored set Knives Colori® With a nonstick Japanese high these sleek Swiss-designed cruets makes it easy to create and NEW We’ve carbon steel blade, it’s perfect for cleverly adjust to let you pour decorate beautiful cookies like a added a fun chopping, slicing and dicing. The just the right amount of oil or pro. Contains 1 squirt bottle and new twist to scalloped indents help release vinegar for your taste. Ingenious- 3 squeeze bottles with 3 decorat- our best-selling food from the blade. ly designed ing tips plus a flexible spatula for Paring Knives dripless smoothing frosting. Shape Colori, adorn- Multi-Tool Shears NEW These spouts cookies with the 4 fun holiday ing these knives powerful kitchen/household prevent cookie cutters included or your with images shears have extra functionality (Item 26150 Tomato, messes own cookie cutters. Great as a of some of the customers 26151 Orange, 26152 and keep gift item. most favorite Apple, 26154 Garlic, love – with a 26155 Lemon, surfaces 26153 Onion) regular and flavors in the clean. The Phillips kitchen. Nonstick Japanese carbon elegant base (Item 25535 Red, 25537 screwdriver Black, 25536 White) stainless blades. Orange and tomato of the set knives have serrated blades. (Item 26420 Red, and sharp 26421 Green) graces any table and lifts up to blade for Nakiri Knives Colori® NEW Our hold bottles securely for moving opening packages. Lock handles colorful update of the traditional to and from the kitchen. together for storage. (Item 24640) Japanese Cleaver, the Nakiri Knife

New Products 2011 continued on next page

800.662.5882 KUHNRIKON.COM New Products 2011 continued KNIVES COLORI® + SAFETY LIDLIFTERS® SoftEdge™ Slotted Spatulas and SoftEdge™ Spatulas “Love, Love, Love These!!!” NEW Our SoftEdge Spatulas perform amazing culinary decade ago, if you were to rave about acrobatics. Light, flexible curved how much you loved a paring knife metal blades tipped with silicone A or can opener, people would have slide easily under food for thought you a bit, well, strange. Today, the Internet is literally filled with perfect results. No more (Large: Item 27736 Graphite, scrambled omelets or broken 27735 Red, 27737 Green. declarations of Small: Item 27730 Red, 27731 love like these pancakes! Safe for nonstick Graphite, 27732 Green) It’s true! cookware. I“ love this for both our (Item 27603 Yellow, SoftEdge™ Stainless Steel Knives Colori 27600 Graphite, 27602 can opener! Red, 27605 Purple, Chefs’ Tongs NEW Sleek and ” and our Safety 27606 Green) stunning, these elegant stainless This knife LidLifters! steel tongs have flared ends that is“ the reason What’s gotten securely grip food. One side I married my into people? holds juices ins, the other lets husband. They haven’t them drain away. Soft silicone ” lost their edge is kind to nonstick cook- I will minds, they’re ware. Comes in two sizes: large definitely“ just having that (12”) and small (8”) and three buy more. rare and magical (Item 27616 Green, colors. ” 27612 Graphite, 27613 positive emotional Red, 27614 Yellow, 27615 Purple) Silicone Chef’s Tongs NEW experience that good product design Silicone outside and steel inside, creates. Using our Knives Colori and Safety these handy all-purpose tongs LidLifters makes them happy! SoftEdge™ Teppanyaki OUR BEST-SELLING have a spring action that grabs KNIVES COLORI COME Spatulas NEW Inspired by And that’s a good thing. For all of us – for IN 17 STYLES, WITH Japanese iron griddle cuisine foods tight for turning, serving them, for you and for us. So MORE ON THE WAY (teppanyaki), this flexible or moving. Small 6” size can also contact your sales rep to find stainless steel spatula has a reach into jars. out how we can support you with attractive point- silicone edge that’s heat resistant of-sale displays and different packaging options. up to 600°. Ideal for And start feeling the love! nonstick pans, griddles, cookie sheets and (Item 27610 Purple, (Large: Item 27710 Blue, 27609 Yellow, 27611 more. 27711 Black, 27712 Purple, OUR SAFETY LIDLIFTERS Green, 27608 Red, 27713 Red. Small: Item HAVE REVOLUTIONIZED 27607 Graphite) 27722 Purple, 27720 Blue, CAN OPENING AND SOLD SANTOKU AND KULU – TWO 27721 Black, 27723 Red) BY THE MILLIONS OF OUR NEWEST COLORI KNIVES

800.662.5882 KUHNRIKON.COM What’s The Buzz On KR Products? HOW WE SUPPORT YOU

“Top Pressure Cooker Pick” “Recommended” e’re here to help your Wbusiness flourish! Please take full advantage of our retailer resources and let your rep know “Handles like a Rolls-Royce,” says Cook’s what more we can do for you. Cooking Light of our 7-quart Illustrated 2011 Catalog Our beautiful new ® Duromatic Pressure Cooker testers full-color catalog is now available. – one of recommended Our largest to date, it’s filled its Top our Paring with new products, recipes and ® Pressure Knife Colori , resources. Ask your rep or call us Cooker calling it lightweight and for a copy. Picks. comfortable to hold, with a National Consumer Advertising razor-sharp cutting edge. OUR BRAND NEW CATALOG! This spring and summer, ads for our ® “Best Cookie Press” Melon Knife Colori , Frosting Deco Pen, Rainbow Whisk and “Splash of Color!” Flexi Knife Spatula will run in Cooking Light, Everyday Food, Cooking with Women’s World Paula Deen, Food Network Magazine, Yum! and other national magazines. Real Simple named our Cookie says our Cook Website We’ve uploaded several more helpful “how to” videos on Press the best of its class in an & Serve Colori our website, featuring our Cookie article on baking will “keep your food warm at a Press and Mini-Pro Knife Sharpener. essentials. potluck or your own table.” Eye-Catching Point-of-Sale Dis- plays and Packaging Our colorful point-of-sale displays showcase our colorful cooks’ tools to browsing shoppers and generate more sales and impulse purchases. Your rep will be

ADS THAT DRIVE happy to show you all display options. STORE TRAFFIC “Make the prep work like play” Disney Family Fun calls our Swiss Chop Chop “Kid-friendly Kitchen Gear.” Cooking with Paula Deen singled out our Swiss Chop Chop in Paula’s Picks, calling it “versatile and fun.” COLORFUL DISPLAYS THAT MOVE PRODUCT

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