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K FMB TVABC DU MONT BAB Board Sets California... Record Budget SAN DIEGO, Page 27

Ward Wheelock Co. To Shut Down Page 29

ABC, Disney Plan Weekly Series Page 31 SAN DIEGO, SRA -4A Study Urged Nation's 24th On ID Suggestion Page 36 Largest City` FIRST in- FEATURE SECTION nay -fúxe, Starts on Page 63 Indianapolis, Ind. 3 Columbus, Ohio Jersey City, N.J. 4114k -tGue Miami, Florida Hartford, Conn. RATINGS *Sales Management, 1953, Population

WRATHER - ALVAREZ BROADCASTING, INC.

San Diego 1, California THE NEWSWEEKLY OF RADIO AND TV Represented by EDWARD PETRY & CO., INC. the first NV 2 were TOPS the next FIVE will be BETTER

OBTAINED HIGHEST SET SATURATION FIRST YEAR

FIRST PLACE - COLGATE COMEDY HOUR CONTEST

INTER -FAITH AWARD FOR PUBLIC SERVICE

\95,3 FIRST PLACE- BLOCK DRUG - AMIDENT PROMOTION 19

1855 FIRST PLACE - BILLBOARD AWARD AUDIENCE & SALES PROMOTION 1g FOR EVERY ADVERTISER A PROVEN RECORD OF A WELL DONE JOB ... the BIG STATION with the BIG /"LUS 100% full time merchandising WIKK WICU ERIE DISPATCH

RATED 70% over all area competition 93% receiver saturation 85% evening sets in use 70% afternoon sets in use 60% morning sets in use

600 million dollar market plus NBC ABC DUMONT ERIE, PA., choice of the tri -state viewers

WICU-TV -Ere, Pa. W HOO- Orlando, Florida Edward Petry & Co., Inc. Forjoe WIKK -AM -Erie, Pa. WMAC -TV- Massillon, Ohio r H.-R. Co. Edward Petry & Co., Inc. J INC. WTOD -Toledo, Ohio The Erie Dispatch -Erie, Pa. NOME OIfCI S00 IOM10 LAMS µp0. ?OUPO. 0H10. INMOION OIIKI 1177 NATIONAL ..a{ CDC. Forjoe Reynolds -Fitzgerald When you track down the facts in PROVIDENCE

for Extra Profits Extra Sales, it's

Published every Monday, with Yearbook Numbers (53rd and 54th Issues) published in January and July by BROADCASTING PUBLICATIONS, INC., 1735 DeSales St., N.W., Washington 6, D. C. Entered as second class matter March 14, -1933, at Post Office at Washington, D. C., under act of March 3. 1879. o inspire and further inter -religious understanding...

Aware of its responsibilities to the communities Throughout its five years of service, WGAL -TV it serves, for the past five years WGAL -TV has has striven to further inspire and strengthen presented a series of inter -religious telecasts every inter -religious understanding with such programs Sunday night at six o'clock, "Sanctuary Time." as "Sanctuary Time." The complimentary mail A permanent committee of three, consisting of response proves the value of this programming a man from each of the three major faiths, worked and its importance to the communities that out the details of the series on a rotating schedule: WGAL -TV serves. Protestant, Catholic, Jewish. Each Protestant program features a member of the Ministerial Association conducting an abbre- WGAL-TV viated service. The Catholic and Jewish programs NBC CBS ABC DuMont are of a nature covering the various rituals and LANCASTER, PENNA. symbols of these religions. y Steinman Station `/\C Clair McCollough, President

Represented by MEEKER TV, Inc. New York Chicago Los Angeles San Francisco Mr. Channel 8

Page 4 April 5, 1954 BROADCASTING TELECASTING closed circuit IN THIS ISSUE

WITHIN NEXT 30 days, NBC Spot Radio unhappy uhf investors, have been told pres- and Tv Sales reportedly will enter arrange- ent sets could be adapted to new vhf chan- LEAD STORY ment with Crosley Broadcasting on mutual nels in fm band or above ch. 13 by simple BAB sets record $687,000 budget for up- radio and tv representation. NBC will take replacement of tuner, avoiding roof- scram- coming fiscal year, aims for $800,000 by over West Coast representation for Crosley bling search for signals by crews installing next March. Page 27. from Tracy Moore & Assocs. and also will uhf converters in vhf sets. Factory cost of ADVERTISERS & AGENCIES represent Crosley stations in Detroit. Cros - all -channel vhf tuner, it's believed, would be Soup account spells ley will maintain its branch offices in New less than vhf-uhf assembly. Loss of Campbell end for Ward Wheelock agency. Page 29. York and Chicago, expanding former, and * * * also will in Crosley sta- represent NBC Spot NEXT step in remote operation of trans- tion Dayton, FILM cities: Cincinnati, Columbus, mitters will be petition for experimental Atlanta. Walt Disney, ABC -TV set multi- million- permit to test unattended service for di- dollar pact for weekly film show. Page 31. * * * rectional and higher-powered equipment. Television Programs of America signs ANTI -TRUST probers of Justice Dept., Subject will come to head at NARTB Engi- Ronald Colman for $50,000 per program whose agents are still scanning advertising neering Conference in May when objectives Halls of Ivy series. Page 32. industry files in search for conspiracy clues, of projected tests are to be reviewed. now reportedly showing preference for con- * * * FACTS & FIGURES sent- decree settlements in lieu of long and Radio -tv billings gross for '54 is up over expensive litigation. According to sources NORTH CAROLINA Congressional dele- last year: Radio sales slump some, but tv close to policy -making level, anti -trust offi- gation said to be up in arms over FCC pro- gains more than make up the loss. Page 33. cials are becoming more court -shy as result posal to provide increased protection to Nielsen does a survey for Keystone which of such setbacks as DuPont and investment Class I -A clear channel stations [JOT, March shows that small town listener loyalty is trust decisions. 15]. Backing protests are Rep. L. H. Foun- high. Page 34. * * * tain (D -N. C.), law partner of V. E. Foun- tain, president, WCPS -AM -FM Tarboro, TRADE ASSOCIATIONS PRELIMINARY talks looking toward pos- and Sen. Alton A. Lennon (D -N. C.). Posi- SRA -AAAA committee to study proposal sible merger of competing applicants for St. tion taken is that home state "will be dump- for all-audio IDs on tv. Page 36. Louis ch. 4 were disclosed last week with ing ground for directional signals." Watch Broadcasters pay tribute to retiring postponement of hearing until today (Mon- for possible filings with FCC with Tarheel NARTB Board Chairman Justin Miller. day) at request of attorneys. Contestants: legislators claiming economic injury and Page 43. KW, KXOK and Missouri Valley Tv Co. loss of satisfactory service. Latter is half -owned by Stanley Hubbard's * * * GOVERNMENT KSTP -AM -TV St. Paul. Whether deal will FCC Broadcast Bureau says tv hearings IT may be the gruelling pace of tv hearings emerge is anybody's guess. are too long, wants review of procedures. -or it may be good business protection, but Page 48. * * * North Dade Video Inc., one of applicants Senator Bricker says Congress will find CONFERENCE with Mexico on standard for Miami's ch. 10, has written a $40,000 answer to the license fee question. Page 51. band broadcasting allocations ended in stale- insurance policy on life of its attorney, A. Senator Johnson says he won't seek re -elec- mate in Washington last week. Delegations Harry Becker, to run until final action by tion this fall. Page 51. from Mexico, headed by Communications Commission in its hearing. Premiums run Minister Carlos Nunez, and from U. S., more than $600 a year. Opposing Miami FEATURES headed by FCC Chairman Rosel H. Hyde, are three other applicants, WKAT, L. B. The National Barn Dance: a national agreed to recommend to their respective Wilson Inc. (WCKY Cincinnati) and Pub- classic. Page 66. governments that delegations meet again in lic Service Tv Inc. How to brighten tv programs with visual aids. Page Mexico City beginning Oct. 28. No interim * * * 70. understanding was reached because of Mex- BROKERAGE FIRMS report volume of EDUCATION ico's objections to NARBA agreement on uhf stations being offered at bargains is ground that it gives preferential assign- Ohio State U. Institute for Education by steadily increasing. In most instances, they Radio is underway ments to Cuba. -Tv in Columbus this say, the offers are from businessmen who week. Page 78. * * * invested in uhf probably figuring on quick COMR. ROBERT E. LEE has served his capital gain. But they haven't been forth- STATIONS first special assignment since joining FCC coming and, in some cases, stations are be- George Storer Jr. named vice president last October. He was designated by Chair- ing offered for balance due on equipment for planning and finance for the Storer man Hyde as vice -chairman of U. S. dele- and other obligations. Broadcasting Co. Page 81. gation dealing with Mexico on standard * * * John Hay (Jock) Whitney enters broad- band broadcasting allocations. Because casting with $4 million buy of KOTV (TV) CONFLICT between broadcasting and or- Tulsa from Jack Wrather and Maria Helen Mr. Hyde, as chairman of delegation, had ganized sports officials over spread of bans Alvarez. Page 82. to absent himself because of other duties, against radio -tv pickups will come to head Mr. Lee several times served as acting chair- at NARTB convention in May. Spokesmen NETWORKS man during sessions. for professional and amateur groups will NBC's controversial minute -spots plan * * * take part in no- punches -pulled session at awaits testing. It lacks both sponsors and SALE of operating uhf property, ch. 19 which such matters as unreasonable schol- affiliate approval. Page 88. WTVH -TV Peoria, Ill., has been negotiated astic fees and monopolistic control over by Hugh Norman (KSTT Davenport, Iowa) football telecasts will be threshed out. MANUFACTURING for about $225,000 to Peoria Journal -Star * * * Expanded operations in all divisions of through Blackburn-Hamilton Co., broker. CBS Inc. add up to make 1953 the com- HARLEY M. KILGORE's staffers Contract was to be signed over weekend. SEN. pany's record year. Page 90. working on West Virginia Democrat's "cru- WTVH -TV is ABC-TV, DuMont outlet. * * * sade" against alleged radio interests monop- FOR THE RECORD olizing communications field at expense of Weekly TELESTATUS summary of all oper- IDEA of expanding vhf video band is arous- tv are thinking of compiling state -by -state ating tv stations and their estimates of tv ing interest on Capitol Hill. Harassed leg- ownership of all radio and tv stations for sets plus commencement target dates of all islators, on receiving end of complaints from additional fodder to be used by Senator. tv grantees. Page 103. BROADCASTING TELECASTING April 5, 1954 Page 5 BEAUTY IS AS. BEAUTY DOES! (AND KTHS DID IT!)

Here at KTHS we are mighty proud to be the only 50,000 -watt station in Arkansas - the only station that can "deliver" most of the State. That in itself is a pretty story. But prettier still are some of the selling jobs we do. Here's what O. J. Parham, President of O. J.'s Beauty Lotion Company of Shreveport, wrote us recently:

"'Your know -how, your willing and efficient cooperation, and KTHS's power to deliver to all parts of Arkansas has proven tremendously effective in creating a greater demand for our product.

"As proof positive of your complete coverage of Arkansas, our sales volume figures show that each section of the State has contributed toward this substantial increase in the demand for O. J.'s Beauty Lotion." KTHS gives interference -free daytime coverage of more than 31/4 million people - primary daytime coverage of more than a million people ! And those people LISTEN! Ask your Branham man for the whole KTHS story.

50,000 Watts ... CBS Radio Represented by The Branham Co. Under Same Management as KWKH, Shreveport KTHS FROM Henry Clay, Executive Vice President BROADCASTING B. G. Robertson, General Manager LITTLE ROCK, ARKANSAS 911

Page 6 April 5, 1954 BROADCASTING TELECASTING at deadline

Salaries of RCA Executives BUSINESS BRIEFLY EYE -FIDELITY Shown in Proxy Statement HOT WEATHER SPECIAL Eskimo Pie, NEW occupational barrier now faces per- BRIG. GEN. David Sarnoff last year received N. Y., seasonal advertiser, will place radio and sons who aspire to repair color tv sets - television spot announcement campaign in salary of $200,000 from RCA for service as color- blindness. Admiral Corp., Chicago, corporation's board chairman, according to more than 30 markets, starting April 15 and holding series of color television training running to end of July. Radio frequency will RCA proxy statement sent stockholders notify- schools for engineers and distributor per- ing them of annual stockholders meeting, to average 15 spots per week and television seven sonnel, specifies as passing requirement per week. Buchanan & Co., N. Y., is agency. be held at 11 a.m., May 4 in RCA Bldg., New repair a color television re- "ability to PUSH FOR POLISH Simoniz Co., Chicago, York. Statement also reports that Robert W. ceiver." Max Schinke, national service through Stauffer, Colwell & Bayles, Sarnoff, executive vice president and board manager of Admiral Corp., said personnel Sullivan, is spot announcement member of NBC received $55,313 in compen- discovered to be color -blind will be con- N. Y., planning radio be in 60 cities, starting sation from NBC during 1953. fined to black- and -white sets. campaign to placed Corporation proposes re-election of four mid -April for 13 weeks. present directors whose terms expire this year GASOLINE INTRODUCTION Phillips Pe- -Frank M. Folsom, Harry C. Hagerty, George and sponsor yet to be announced. Speculation troleum, through Lambert & Feasley, N. Y., L. Harrison and Charles B. Jolliffe. Stockhold- is that they will be scheduled Sunday evenings. introducing new gasoline with radio and tele- ers are asked to approve new incentive plan They will involve 'entirely -new concept in television spot announcement campaign starting "for employes who contribute substantially to vision programming," combining live- action and today (Mon.). About four spots per week to the success of the corporation," for which com- cartoons in variety, adventure, romance and be used on some 30 tv and more than 75 radio pany's top executive officers would be eligible. comedy programs. stations. Other RCA directors whose remuneration FOUR -WEEK SPOTS Yardley & Co., N. Y., from RCA is reported in proxy statement in- Maestro Toscanini Leaves preparing radio spot announcement campaign clude: RCA President Frank M. Folsom, $165,- 17 -Year Symphony Post in 50 markets starting May 17 for four weeks, 000 in salary; Lindsey W. Teagarden, execu- through N. W. Ayer & Son, N. Y. ARTURO TOSCANINI, 87- year -old maestro tive vice president of RCA and vice president names who has conducted NBC Symphony Orchestra AGENCY NAMED Carter Products in charge of technical products, RCA Victor & Co., international advertising .since 1937, is retiring following last (Sunday) Robert Otto Div., $131,096 in salary, $3,540 in incentive to handle worldwide advertising night's final concert of winter season, Brig. Gen. agency, N. Y., compensation; Walter A. Buck, vice president for Rise, push- button shave. and general manager, RCA Victor Div., $90,625 David Sarnoff, RCA -NBC board chairman, an- in salary, $15,000 in incentive compensation; nounced. Gen. Sarnoff persuaded Maestro Tos- KATZ RENEWED Democratic National vice and canini 17 years ago to become musical director Committee has renewed advertising contract technical director, $70,100 in salary, $30,000 of NBC Symphony, created especially for him. with Joseph Katz Co., Baltimore and New York. in incentive compensation; Edward F. Mc- Maestro Toscanini told Gen. Sarnoff that Agency handled Stevenson campaign in 1952 Grady, consultant td RCA, director of RCA, "the sad time has come when I must reluctantly and is working on plans for future campaigns. NBC, RCA Communications, $18,100; Gano lay aside my baton." Gen. Sarnoff replied, "I 'MARGIE' RENEWED Philip Morris & Co. Dunn, consulting engineer who died in April am saddened, along with millions of people (Philip Morris cigarettes) renews My Little world, 1953, for professional services, director of in America, indeed all over the civilized Margie (CBS Radio, Sufi., 8:30 -9 p.m. EST) we no longer be privi- RCA, NBC, RCA Communications, RCA In- at the thought that shall for 52 weeks. Agency: Biow Co., N. Y. stitutes, $14,200; Harry C. Ingles, president, leged to look forward to your broadcasts and RCA Communications, director of RCA, NBC, concerts." NBC will carry spring season of RCA Communications, $13,564 in salary, $5,000 radio concerts by NBC Summer Symphony KFYO Affiliates with CBS in incentive Orchestra, starting April 11. compensation. AFFILIATION of KFYO Lubbock with CBS RCA Bernays Turns to Bar -Keeps Radio, effective June 1, announced Friday by Declares Dividends William A. Schudt Jr., vice president in charge RCA board Friday declared quarterly dividend For Second Go at Tv Spots of station relations, CBS Radio. KFYO, which, of $.25 per share on common stock, payable EDWARD L. BERNAYS, public relations operates on 790 kc with 5 kw day and 1 kw May 25 to stockholders record at close of of counsel, York, who surveyed "influential night, is owned and operated by Lubbock business on April 25, and also dividend of New men" earlier this year as kickoff to campaign Avalanche- Journal with Gordon Thompson as $.871 per share on first preferred stock for to improve qualify and effectiveness of tv com- general manager. It has been affiliated with period April 1 to June 30, payable July 1 to ABC, which said station will operate as dual mercials Feb. 11, reported Friday results holders of record at close of business June 14. [BT, of similar survey of "bar and tavern keepers, affiliate under new lineup. Disney -ABC Deal Signed; barbers, beauticians, and butchers." Where majority of "influential" or "intellectual" group NBC Spot Data Outlined Shows To Start Next Fall found commercials "demoralizing," "insuffer- FIGURE showing 80% of NBC Radio affiliates SIGNING of much -heralded agreement between ably repetitious," "anti- social," "unesthetic," apparently endorsing new spot announcement ABC and Walt Disney, described as exclusive etc., barbers, beauticians, butchers, and bar project (story page 88) was supplied by Harry long -term contract under which Disney studios keepers found them "big- mouthed and low," Bannister, network vice president, according will produce at least 26 hour-long programs per "cheap," "noisy," "air of limburger," "too much to Robert D. Swezey, WDSU New Orleans, year for ABC -TV and additionally give ABC borax and bunk," Mr. Bernays said. Results of chairman of affiliate subcommittee that has exclusive rights to all present and future Disney his first survey aroused sharp rebuttal. studied spot proposal. Mr. Swezey told BT television properties (early story page 31), an- Insisting he conducted these surveys "in the he personally had received to date about a nounced jointly Friday by ABC President Rob- public interest," not for any client, Mr. Bernays dozen suggestions by affiliates that meeting be ert E. Kintner and Roy O. Disney, president of reported "it is true that a few people like com- held to discuss spot plan. Walt Disney Productions. AB -PT, parent of mercials" and that "a very small handful" ac- ABC, and Disney also entered commitment for cept commercials as form of admission pay- ANA Meeting Dates Set development of projected Disneyland entertainment, but that, overall, "the people of the U. S., ment enterprise at as yet undetermined site in whatever their station or profession, are for ASSN. of National Advertisers' annual meet- Southern California. a large part resistant to present tv commercials ing will be held at New York's Hotel Plaza Hour-long programs to be produced by Dis- and that sponsors and advertising agencies are Nov. 8 -10, ANA is announcing today (Mon- of ney studios -under Walt Disney's personal approaching the point of diminishing returns." day). In addition to advertiser members will be advertising agency supervision -will be presented weekly on ABC - Among second survey group, he said, average ANA, invited guests TV starting in October, with exact time period listening time was 22.3 hours per week. and media representatives. BROADCASTING TELECASTING April 5, 1954 ! Page 7 WSPD's "Billion Dollar Market"

/444'*644

WSPD primary WSPD secondary Fringe coverage area coverage area area

MAP KEY: Counties serviced Counties serviced AM by WSPD -AM TV by WSPD -TV

The area covered by WSPD (Radio and /or Tele- Toledo's Metropolitan Area ranks high in the nation's vision) encompasses 18 counties; 3 in Michigan 200 leading areas- and 15 in Northwestern Ohio. Toledo ranks 41st in total retail sales Population 1,181,800 Toledo ranks 39th in food store sales Families 359,150 Toledo ranks 42nd in gen. mdse. store sales Radio Homes 355,050 Toledo ranks 49th in apparel store sales Percent tuned to WSPD -AM Toledo ranks 44th in home furnishing sales Daytime 56.8% Toledo ranks 34th in automotive store sales Nighttime 48.6% Toledo ranks 38th in filling station sales Toledo ranks 57th in building +Television Homes 279,029 material and hardware store sales. Percent tuned to WSPD -TV Toledo ranks 44th in drug store sales Daytime 78% Nighttime 91.5% SPeeDy daily entertains the people whose buying habits account for Toledo's high rating. EFFECTIVE BUYING POWER Total -$1,917,277,000 *January 1, 1954 Per Capita $1,622 Authority for above listening and market information: Per Family $5,338 Standard Rate & Data Consumer Markets RETAIL SALES Nielsen Coverage Service Total $1,409,122,532 Television Magazine Per Family $3,923 Spent For: Food $332,271,000 Gen. Mdse. $137,070,000 AM-TV Furniture & Household -$72,696,000 Automotive $311,027,000 SP Drug $36,600,000 Represented Nationally Storer Broadcasting Company by KATZ

r0M BARMER, MRI.SRIfS DIR 118 E Str. SIREII, NEW VCRE

Page 8 April 5, 1954 BROADCASTING 0 TELECASTING PEOPLE RICHARD K. BELLAMY, for past eight years director of publicity and promotion for Benton & Bowles, N. Y., in charge of publicity and at deadline promotion of such accounts as General Foods, Procter & Gamble, McKesson & Robbins, joins Kenyon & Eckhardt, N. Y., as promotion department manager, responsible for operation of all departmental divisions. KAKE -TV Wichita Wins Ch. 10, WILLIAM KING, account executive on Amazo IN CASE OF WAR Instant Dessert; RICHARD ALLEWELT, ac- Schedules July Target Date CONFIDENCE of general public in ra- count executive on Beech-Nut Packing; and KAKE -TV Wichita, granted ch. 10 there in dio as source to confirm vital rumor, ROBERT BARKER, account executive on RCA final decision issued by FCC Friday, plans such as outbreak of war, was re- affirmed account, appointed vice presidents by Kenyon July commencement with RCA equipment, by results of survey made for WOR New & Eckhardt, N. Y. according to Mark H. Adams, president. Final York and announced today (Monday). JOHN F. GILLIGAN, vice president in charge ruling was made possible by withdrawal of Last year Alfred Politz research made of advertising, Philco Corp., retired Friday. competitive bid by Mid-Continent Tv Inc. Lat- study of radio's effectiveness for 11 radio He had been with company 32 years, serving ter to have 50% interest in new firm to assume stations represented by Henry I. Christal in sales, advertising and order departments. ch. 10 operation, under merger agreement Co., and one finding was that 54.8% of He was lauded by James H. Carmine, execu- terminating litigation [BT, March 22]. Net- people queried would turn to radio for tive vice president, for "skill in directing Philco's work and representative are in negotiation, verification of rumor of war. WOR com- expanded and diversified advertising." MOR- missioned Pulse to conduct special sur- GAN GREENWOOD, named general advertis- Wausau Applicants Merge; vey on same "rumor of war" question ing manager last January, will supervise all in heavily tv- saturated New York market. advertising. Other Actions at FCC Figures being released today show that MERGER in Wausau, Wis., ch. 7 tv case set 52.4% would turn on radio; 12.1 %, EDWARD W. STONE named district sales en- forth Friday in pleadings filed with FCC for either radio or television; 10 %n, television; gineering manager for Chicago by Standard dismissal of WSAU bid to clear Wisconsin 6.1 %, call police or fire department; Electronics Corp., Claude Neon Inc. subsidiary. Valley Tv Corp., in hearing status. Wisconsin 5.3%, call newspaper; 6.3 %, "don't He was transferred from similar position at Valley proposes to buy WSAU for $175,000 know "; 7.8 %, miscellaneous answers. Newark headquarters. from John R. Tomek (51 %) and Charles Lemke (49 %). Latter acquires option for 25% in tv venture. Mr. Tomek would be retained 'Omnibus' Will Return, as consultant at $6,000 per year with total Missouri U. Tv Protested; But 'Excursion' Is Ended guarantee $15,000. Lester Cox Hits Action Zenith Case Back to Court FORD Foundation Tv-Radio Workshop's 90- ZENITH Radio Corp. asked U. S. Court of Ap- INVESTIGATION to find if operation of com- minute Omnibus will return to television (and peals Friday to order FCC to give it hearing with mercial radio or tv station by U. of Missouri CBS -TV) for third consecutive year Oct. 17, Balaban & Katz Inc., not CBS-as ordered by resuming on 80 CBS -TV stations at 5-6:30 Commission earlier last week -for Chicago ch. 2 "is entirely in the best interest of a majority (story page 54). Zenith claimed court ruling of the citizens of the state" will be conducted p.m. Sundays for 26 weeks, Robert Saudek, earlier this year told Commission hearing should Workshop head, is announcing today (Mon.). be between Zenith and Balaban & Katz, original by Missouri Broadcasters Assn., according to licensee of WBKB (TV) Chicago. Pending clari- Robert Neathery, KWPM Alton, MBA presi- Program again will be offered for sponsor- fication of court's decision, FCC presumably will hold scheduled April 30 hearing in abeyance. dent. Resolution adopted Friday at Jefferson ship by four advertisers, and BAIT learned that Uhf RACY -TV Goes Dark City meeting, authorizing MBA directors to at least one of past season's sponsors, Scott KACY (TV) Festus -St. Louis. Mo., ceased opera- start inquiry. KOMU -TV already is being Paper Co., Chicago, has indicated willingness tion Friday afternoon, asked FCC to permit sta- operated by school on ch. 8 at Columbia. to renew. Scott agency is J. Walter Thompson tion to remain dark pending "corporate reorganization," according to Robert S. Kilker, secretary - Lester Cox, KWTO -AM -TV Springfield, Mo., Co. Workshop's present plans do not include general counsel, Ozark Television Corp., holder and chairman of university board of curator's resumption of Excursion, weekly half -hour proof uhf ch. 14 permit. Station has lost "in excess of $250,000 in five months of operation," Mr. Kil- tv committee, said, gram which has been carried on NBC -TV. ker said. Reason for suspension (station intends to hold on to its CP for at least 120days) is lack "Association action is just a selfish dig at of affiliation with CBS -TV, Mr. Kilker said. Sta- the university. The Attorney General has given RETMA Adopts Plan to Cut tion filed $3 million anti -trust suit against CBS us his and the and WTVI (TV) Belleville, Ill. (St. Louis) last ruling FCC has licensed us to Tv Receiver Interference month on conspiracy charge [BT, March 15]. operate in the public interest. If the broadcast- Station is owned by Jack G. Garrison, Carl G. wants ALL SET MAKERS were urged Friday by McIntire and other local businessmen. ing industry to investigate, there is nothing we can do about it. is a vital Radio -Electronics -Tv Mfrs. Assn. to take part Ball Challenge The station Clubs Trinity part of the teaching program." The university in voluntary industry program to minim'' tv CARDINALS, Yankees and Dodgers petitioned and fm radio set interference caused by radi- FCC Friday to reconsider ruling which granted has no intention of trying to make KOMU -TV renewal of license to Trinity Broadcasting Corp.'s a profit -making commercial outlet, he said, but ation and spurious emissions. Dr. W. R. G. KELP El Paso, Tex., and dismissed ballclub com- Baker, General Electric vice president and plaints [BT, March 8]. Clubs held Trinity game merely wants to defray expenses. re- creations illegal and deceptive. chairman of special RETMA committee, FCC's Second Uhf Probe warned that failure of factories to adopt plan MAJOR tv networks have been asked to supply would bring regulatory action by FCC. data on programs for week of March 14 -20 and stations which carried them FCC Economics UPCOMING RETMA plan calls for use of 41.25 me as Div. reported Friday, indicating hope to com- tv intermediate frequency; for adherence to April 5: Sports plete second uhf -vhf progress study as soon as NARTB Committee, Am- proposed tv and fm radiation limits, and volun- possible depending on timely filing of returns by bassador Hotel, York. networks and stations. New tary submission of sets for testing and certi- Financial reports of stations for 1953 were due April 5 -7: CBS -TV Film Sales clinic, fication by independent laboratory. Situation Wednesday. Month -by -month comparison since York. last August is due April 27. Economics officials New is "serious," Dr. Baker said, noting some set hope to have some data ready for April 27 -29 April 7 -10: Ohio State U. Institute for makers are not conforming to FCC's 41.25 me Senate Commerce Committee inquiry on uhf. Dallas Double -Tower Approved Education by Radio -Tv, Columbus. frequency or to tolerances. FCC Friday approved application of KRLD -TV April 8: Nebraska Broadcasters Assn., FCC Chairman Rosel Hyde, after Commis- and WFAA -TV, Dallas, to move antenna site to Hotel Paddock, Beatrice. sion studied RETMA plan, called it "significant common tower, jointly owned, 16.5 miles southwest of Dallas (story page 84). April 8 -9: Iowa Broadcasters Assn., Ft. advance" but only starting point. Further notice Tampa Ch. 13 Hearing Set Des Moines Hotel, Des Moines. of proposed rule -making planned, he said. FCC will get reports on laboratory tests of sets. ORAL argument on initial decision proposing to April 9: Virginia Associated Press Broad- grant ch. 13 at Tampa, Fla., to WDAE there was scheduled by FCC Friday for May 3. Examiner's casters, National Press Club, Wash- ruling proposed to deny bids of Tampa Tv Co. ington. WJMR Names McGillvra and Orange Tv Bcstg. Co. [BT, Dec. 7, 1953]. WJMR -AM -TV New Orleans have named Two Left Huntington April 9 -10: Washington State Assn. of in Contest Joseph Hershey McGillvra Inc. as exclusive rep- HUNTINGTON, W. Va., ch. 13 contest, in hearing Broadcasters, Ridpath Hotel, Spokane. status, was reduced to two applicants as FCC resentative. WJMR-TV is CBS, ABC and Du- Friday announced approval for dismissal of bid For other Upeomings see page 109. Mont affiliate, according to James E. Gordon, by WCMI Ashland. Ky. Remaining are WHTN and WPLH, both Ht ntington. vice president and general manager. BROADCASTING TELECASTING April 5, 1954 Page; RADIO STATION index BROADC 'NG* WSAZ TELE STING WEST VIRGINIA HUNTINGTON, THE NEWSWEEKLY OF RADIO AND TELEVISION SERVING 3 STATES Published Every Monday by Broadcasting Publications Inc.

Advertisers & Agencies 29 For the Record 93 Open Mike 18 THREE At Deadline 7 Government 48 Our Respects 20 Awards 79 In Review 14 People 73 Closed Circuit 5 International 58 Personnel Relations .. 57 Editorial 110 Lead Story 27 Programs & Promotion 61 Education 78 Manufacturing 90 OUTSTANDING Program Services 56 Facts & Figures 33 Milestones 24 .... Feature Section 63 Networks ...... 88 Stations 81 Film 31 On All Accounts 22 Trade Associations 36 WORLD NEWS

Executive and Publication Headquarters PROGRAM Broadcasting Telecasting Bldg., 1735 DeSales St., N.W., Washington 6, D. C. Telephone: Metropolitan 8 -1022 AVAILABILITIES Sol Taishoff, Editor and Publisher EDITORIAL Art King, Managing Editor; Edwin H. James, Senior Editor; J. Frank Beatty, Earl B. Abrams, Associate Editors; Fred Fitzgerald, Assistant 1:55-2:00 PM Managing Editor; Lawrence Christopher, Technical Editor; David Berlyn, Harold Hopkins, Don West, Assistant Editors; Patricia Kielty, 4:15-4:20 PM Special Issues; Staff: Ray Ahearn, Jonah Gitlitz, Louis Rosenman; Editorial Assistants: Anna Campbell, Kathryn Ann Fisher, Peter Pence, Joan Sheehan, Harriet Sinrod; Gladys L. Hall, Secretary to 7:00-7:05 P M the Publisher. BUSINESS Maury Long, Vice President and General Manager; Ed Sellers, South- ern Sales Manager; George L. Dant, Advertising Production Man- ager; Harry Stevens, Classified Advertising Manager; Eleanor Schadi, MONDAY Fred Reidy, Shirley Harb, Wilson D. McCarthy, Betty Bowers; B. T. Taishoff, Treasurer; Irving C. Miller, Auditor and Office Manager; THROUGH Eunice Weston, Assistant Auditor. Duane McKenna, Art and Layout. FRIDAYS CIRCULATION & John P. Cosgrove, Manager; Elwood M. Slee, Subscription Manager; READERS' SERVICE Robert Deacon, Anne Fliedner, Doris J. Frazier, Joel H. Johnston, Loel Millar.

BUREAUS NEW YORK 444 Madison Ave., Zone 22, Plaza 5 -8355. NATIONAL REPRESENTATIVES EDITORIAL: Rufus Crater, New York Editor; Bruce Robertson, Senior Associate Editor; Florence Small, Agency Editor; Rocco Fami- THE KATZ AGENCY ghetti, Joyce Barker, Selma Gersten. BUSINESS: Winfield R. Levi, Sales Manager: Eleanor R. Manning, Sales Service Manager; Kenneth Cowan, Eastern Sales Manager; 5,000 WATTS DAY Dorothy Munster. 1,000 WATTS NIGHT CHICAGO 360 N. Michigan Ave., Zone 1, Central 6 -4115. 930 KC Warren W. Middleton, Midwest Sales Manager; Barbara Kolar. John Osbon, News Editor.

HOLLYWOOD Taft Bldg., Hollywood & Vine, Zone 28, Hollywood 3 -8181. David Glickman, West Coast Manager; Leo Kovner, Marjorie Ann Thomas. WSAZ Toronto: 32 Colin Ave., Hudson 9 -2694. James Montagnes. SUBSCRIPTION INFORMATION Annual subscription for 52 weekly issues: $7.00. Annual subscription including BROADCASTING Yearbook (53d issue): 59.00, or TELECASTING Yearbook (54th issue): 59.00. Annual subscription to BROADCAST- ING TELECASTING, Including 54 issues: S11.00. Add $1.00 per year for Canadian and foreign postage. Regular issues: 354 per copy: 53d and 54th issues: $5.00 per copy. Air mail service available at postage cost payable in advance. (Postage cost to Weft Coast $41.60 per year.) ADDRESS CHANGE: Please send requests to Circulation Dept., BaoADCAsrnve TELECASTING, 1735 DeSales St.. N.W., Washington 6, D. C. Give both old and new addresses, including postal zone numbers. Post office will not forward issues.

TELEVISION AFFILIATE BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING*-The News Magazine of the Fifth Estate. WSAZ -TV Broadcast Advertising* was acquired in 1932. Broadcast Reporter in 1933 and Telecast* in 1953. Represented by THE KATZ AGENCY *Reg. U. S. Patent Office Copyright 1954 by Broadcasting Publications Inc. Pnge 10 April 5, 1954 BROADCASTING TELECASTING The indispensable equipment guide for every TV Station What's in planning color operations the Color Edition THIS SPECIAL 80 -page issue of RCA ing system, how to plan studios and The RCA Color TV System Broadcast News has been prepared stations for color, types of equipments What Color TV Means to the specifically for the TV station man and systems required, how to make Broadcaster who is getting ready to work with equipment changeovers for color. Television Transmitter color. Filled with authentic informa- Copies of this special color issue of Operation with Color Signals tion not found in its entirety any- Broadcast News may be obtained Row to Plan for Color TV where else, this issue includes im- from your RCA Broadcast Sales portant facts you'll want to know Representative. Or write Section 503, RCA Color Studio Camera, TK -40A about color Now ... such as general RCA Engineering Products, Camden, operating theory of the color telecast- New Jersey. RCA Color Slide Camera, TK -4A RCA Color Film Camera, The only 100% TK -25 A RCA 16mm Color Film engineering- operations journal Projector, TP -20A for station men RCA Color TV Monitor, TM -10A RCA Colorplexer, TX -1A Read by broadcasters and telecasters longer than any technical magazine of its kind in the industry, RCA BROADCAST Test Equipment for Color NEWS is prepared specifically to keep station men up -to- Television date on equipment- and -station operations. It includes RCA Color Sync Generator straight -to- the -point facts on planning installations, testing Equipment and operating station equipment -newsy stories about stations from the stations themselves -interesting articles on Video Amplifiers in Color "how -it- works" and "how-to- do -it" for the everyday job Signal Transmission -plus equipment information you can find in no other periodi- cal. RCA BROADCAST NEWS is published every other month. Ask your RCA Broadcast Representative to put you on the list to receive it regularly.

RADIO CORPORATION of AMERICA ENGINEERING PRODUCTS D /V/S /ON CAMDEN, N.4 With four television stations now transmitting in the Houston -Gulf Coast area, KPRC -TV remains FIRST in everything that counts. Houston's large, growing viewing audience (over 300,000 TV sets in the coverage area) consistently elects

Channel 2 for the best in programming . . . the most and best in talent . . . tops in news and newsreel coverage . . . the best in performance!

Houstonians look to KPRC -TV for leadership . . . because Houstonians know KPRC -TV is FIRST. For the lowest cost per thousand and the highest percentage of results, buy KPRC -TV. Call Edward Petry and Company, or write direct for availabilities.

FIRS T FIRST in coverage FIRST in circulation FIRST in ratings FIRST in local live shows FIRST in news FIRST in public service FIRST in merchandising & promotion FIRST in physical equipment STA VS

FIRST RATINGS Four TV stations serve Houston. Only ONE sells it EFFECTIVELY! The proof: February, 1954, TV- Hooperatingst show KPRC -TV with a Sunday through Saturday average evening share of audience 74%. The remaining 26% share of audience is divided among the remaining three Houston stations.

ALL TOP DAYTIME AND NIGHTTIME SNOWS ARE SEEN ON KPRC -TV!

Houston's Ten Top Daytime Shows* Houston's Ten Top Nighttime Shows* RATINGS RATINGS 1. Superman 23 1. This Is Your Life 58 2. Kit Carson 20 2. Dragnet 57 3. Sky King 20 3. Ozzie & Harriet 55 4. Stu Erwin 19 4. You Bet Your Life 55 5. Today 16 5. I Married Joan 54 6. Ding Dong School 15 6. My Little Margie 54 7. Howdy Doody 14 7. Heart Of The City 53 8. Welcome Travelers 13 8. Cisco Kid 51 9. Matinee ..... 10 9. Robert Montgomery 51 10. On Your Account 10 10. Amos n' Andy 49

"TV- Hooperatings, February, 1954.

fARB & Pulse Also Establish KPRC -TV Dominance.

NBC -ABC

\ I I JACK HARRIS, Vice President and General Manager K Nationally Represented by EDWARD PETRY & CO. IN REVIEW

parently left their tools at home when they took on this assignment. Most of the errors were WHERE'S RAYMOND? ones of omissicn. The first consideration in a Network: ABC -TV show cf this size should be a complete, work- Time: Thurs., 8:30 -9 p.m. EST Starring: Ray Bolger able, coherent script.' In this case there wasn't Cast: Allyn Joslyn, Viv Janiss, Dick Erd- one. Miss Martin, who narrated a good 'seg- man, Maurice Kelly, Yvette Dugay, Gloria Pall, Noel Neill and Dolores ment of the program; kept paraphrasing her Graham original introductory comments about the great Producer: Jerry Bresler Script Writer: Paul Henning contributions Messrs. Rodgers an Hammerstein Director: Sidney Landeld had made to the stage. Co- Sponsors: American Cigar & Cigarette Co. and Sherwin Williams Co. When Miss Martin was busy elsewhere the Agencies: Sullivan, Stauffer, Colwell & between -numbers bits were filled by Jack Benny, Bayles; Fuller, Smith & Ross Edgar Bergen and Charlie McCarthy, Ed Sulli- 2,750,000 van and Groucho Marx. Mr. Benny did one skit on the horror of paying $6.60 for a ticket STRENGTH of a situation comedy, such as for "Carousel." It had nothing whatever to do prosperous mid - Where's Raymond rests in large part on the with the telecast but its unappropriate quality shoulders of the script writer. When the series westerners live was launched several months ago, even such a talented and versatile performer as Ray Bolger within KGGF's could not overcome the handicap of a stilted scenario. Happily, a second examination of the program (March 25) revealed that the story- 1/2 MV coverage. line material has been reinforced to provide Mr. Bolger with a more appropriate framework The 10 county for his showmanship. There were chuckles aplenty and numerous non -metropolitan opportunities for Mr. Bolger to capitalize on his particular brand of droll humor. But the Coffeyville program could have shown the star to better advantage had the producers exploited Mr. trade area, Bolger's rare gift for comic dancing. In only one scene was he allotted time for his particular alone, is a specialty, and this was for an Apachio dance in which Mr. Bolger did not shine. In fairness, it must be pointed out that the dance fitted in major market of naturally with the motif of the story-line. Mr. Bolger is supported by an excellent 271,300 people. staff, particularly Allyn Joslyn, Viv Janiss and Dick Erdman. KGGF has been the "home town" MESSRS. RODGERS and HAMMERSTEIN GENERAL FOODS 25TH And then they wrote ... ANNIVERSARY SHOW station to these was diminished somewhat by the consideration Networks: ABC -TV, CBS -TV, NBC -TV, DuMont that there wasn't much that passed before the folks for 23 years. Time: Sun., March 28, 8 -9:30 p.m. EST camera that did have anything to do with build- Producer-Director: Ralph Levy ing a strong showcase for R & H hits. Ask Weed & Co. Musical Director: Harry Sosnick Because the show lacked' even a semblance Musical Arrangements: Robert Russell Bennett of continuity it never did get off the ground. pace was all off, the dialogue meaningless, about KGGF . . . Choreographer: John Butler The Set Designer: Richard Jackson the talent handicapped by the strain of knowing Cast: Jack Benny, Ed Sullivan, Edgar that things were going from bad to worse. 10 kw (d) and - Bergen and Charlie McCarthy, Mary Even some excerpts were not up to the usually Martin, Ezio Pinza, Yul Brynner, Tony kw on Martin, Rosemary Clooney, Groucho high Rodgers and Hammerstein production clear Marx, Patricia Morison, John Raitt, Jan standards. "Oklahoma's" "Oh, What a Beauti- Clayton, Gordon MacRae, Florence Hen- derson, Janice Rule. ful Morning," sung by Gordon MacRae, lacked channel 690 kc. Sponsor: General Foods the zip that made it an American classic. And Agency: Young & Rubicam the rousing "Oklahoma!" number was given only a moderately enthusiastic production. Rosemary Clooney's success as a pop singer WHAT was planned as a spectacular celebra can hardly be challenged but she was never cut tion commemorating the 11th birthday of the out to sing the ingenue lead in "Me and Juliet." Richard Rodgers -Oscar Hammerstein II team The scene from that show when Miss Clooney and the 25th anniversary of General Foods sang "No Other Love Have I" was one of the turned into spectacular disappointment. The show's more embarrassing moments. The other General Foods 25th Anniversary Show, present- excerpts- scenes from "Carousel," "South ed on all four tv networks March 28, was an oc- Pacific," "Allegro" and "The King and I "- casion for wasting more money, more time and retained traces of the quality direction and stag- more talent than perhaps any other highly pub- ing that made them outstanding theatre. licized one -time shot in tv history. Both Mr. Rodgers and Mr. Hammerstein There were moments, of course, when nice made a brief appearance in a contrived situa- things happened. Mary Martin can still en- tion with Groucho Marx who was worked into chant an audience when she concentrates her the telecast in his m.c. role on You Bet Your zestful talent on "I'm in Love With a Wonder- Life. A less artificial interview would have ful Guy." But the magic touch that has come been more suitable. 690 KC ABC to be synonymous with Rodgers and Hammer- From a commercial aspect it's estimated that stein was missing from this production. Except time and talent charges for General Foods 25th COFFEYVILLE, KANSAS for a few of the excerpts from their six Broad- Anniversary Show ran somewhere between way shows, the bad moments stacked up a $350,000 and $500,000. The whole business rather noticeable majority. might serve to disprove the popular theory that These master craftsmen of the theatre ap- you always get what you pay for.

Page 14 April 5, 1954 BROADCASTING TELECASTING A compelling radio program based on a great LIFE series

No story ever written could be more fascinating than the with original music composed especially for the series. story of "the world we live in." LIFE made it into an Last week's première: "The Earth Is Born." Coming soon: outstanding magazine series. Now, in cooperation with "The Creatures of the Sea "; "The Land Beneath the Wa- LIFE, we proudly introduce THE WORLD WE LIVE IN ters"; "The Great Age of Dinosaurs"; "The Angry Air." as a compelling and outstanding radio program. Here is a program that is absolutely unique. It is the This weekly series explores the earth, sea and air, and "something new" that stations and listeners have been the strange creatures which inhabit them ... the fantastic waiting for: new in approach, subject matter, excitement, drama of our world's misty beginnings, and the story of and new in importance. its probably violent end. All programs will be produced and It is THE WORLD WE LIVE IN ... heard every directed by Peabody Award - winner Sherman .H. Dryer, Friday at 9:30 PM (EST) on ABC Radio.

ABC radio network REPRESENTING LEADING VHF TELEVISION STATIONS: EASTERN VHF CHANNEL PRIMARY WBZ -TV Boston 4 NBC WPIX New York 11 IND WPTZ Philadelphia 3 NBC WCSC -TV Charleston, S. C. 5 CBS WIS -TV Columbia, S. C. 10 NBC WTVJ Miami 4 ALL

CENTRAL WHO -TV Des Moines 13 c NBC WOC -TV Davenport 6 NBC WDSM -TV Duluth- Superior 6 CBS WDAY -TV Fargo 6 NBC WBAP -TV Fort Worth - Dallas 5 ABC -NBC KMBC -TV Kansas City 9 CBS WCCO -TV Minneapolis -St. Paul 4 CBS NEW YORK WESTERN KBOI Boise - Meridian 2 CBS KBTV Denver 9 ABC KGMB -TV Honolulu 9 CBS KRON -TV San Francisco 4 NBC KEEPS SAYING 'THESE ARE THE TV STATIONS TO BUY FOR YOUR NATIONAL SPOT TELEVISION CAMPAIGN!"

Afew years ago not even we could have guessed that, as of today, Free & Peters would 6e representing VHF stations which cover over 10,000,000 U. S. television homes!

With National Spot Television you can cover any number You have complete flexibility in your planning - complete choice of markets, stations, time, programs, audiences, budgets and merchandising. Which of the markets at the left interests you now? All of them are "the TV stations to buy for your National Spot Television campaign "!

FREE ETERS9 INC. Pioneer Station Representatives Since 1932

CHICAGO ATLANTA DETROIT FT. WORTH HOLLYWOOD SAN FRANCISCO Indiana's First OPEN MIKE Right and Wrong 50,000 WATT STATION EDITOR: WIBC . We recently had the occasion to write to Mr. William F. E. Long, director of statistics at Radio-Electronics -Television Mfrs. Assn., requesting information about the number of radio sets shipped to dealers by manufacturers, each year, from 1950 through 1953. Although the 1953 figures that Mr. Long sent us completely agreed with the 1953 figures in your publication [March 1] there was a large difference between both 1952 figures. Mr. Long reports 7,776,651 sets for 1952, and your column quotes 7,066,794 sets . . . Edward W. Balicki J. Walter Thompson New York [EDITOR'S NOTE: BT correctly quoted an official RETMA release which itself was in error. Mr. Long's figures are correct.] Editorial Comment EDITOR: Your editorial "The Free -Time Grab Bag" March 22 was an excellent exposition of a vital and timely topic. I think you would create a lot of thinking and help mould honest public opinion if you were able eternally to promote the last four paragraphs. Harry G. Westerfield National Assn. of Manufacturers Ardmore,. Pa. McCarthy Coverage EDITOR: In the deadline section of the March 22 issue of BIT, in the box titled "Ten For McCarthy", there was a slight inaccuracy I would like to "THE PEOPLE'S CHOICE!" correct. WISN, following a standard policy of covering all important public affairs, originated its WIBC's fabulous disc jockey, Easy own pick -up of the McCarthy speech and did Gwynn, spends 5 hours a day, 5 days a week not take the WGN feed. This was not a special effort on the part of our station which remains spinning records and making with the talk. constantly alert to bring to the people of Mil- 85% of the time he's on the air, WIBC has waukee and the state any important question more listeners than any other Indianapolis irrespective of the views expressed. I am sure that if Mr. Stevenson originated a talk in Mil- radio station.* The secret? It's "Easy" . . . waukee we would certainly make every effort Easy chooses music the people like ... and to cover his remarks. the people choose Easy . . . and WIBC! Harry D. Peck, V. P. and Gen. Mgr. As a matter of fact WIBC programs, pri- WISN Milwaukee marily local and heavily emphasizing public service, are first in Indianapolis and the sur- Non -Directional, EDITOR: *Area Pulse Report rounding 31 county trading area 64% of the November- December time.* For more sales, your best buy in In- The article regarding television directional antennas in the March 22 issue of BROADCAST - 1953 dianapolis is WIBC! ING TELECASTING was in error on KRON -TV San Francisco. KRON -TV does not employ a directional antenna . . Several years ago KRON -TV did have a construction permit for a directional antenna, but, upon a thorough consideration of the economic and engineering factors involved, this permit was returned to the FCC.. . WIBC, Inc. I am of the opinion that there is a definite place for directional antennas in television and 30 West Washington Street 1070 KC wi that they should be employed where the engi- Indianapolis 6, neering and economic factors indicate. In fact, it is only reasonable to employ every practical Indiana The Friendly Voice of Indiana engineering refinement to provide maximum public service . . . Robert L. Hammett Consulting Radio Engineer JOHN BLAIR & COMPANY, NATIONAL REPRESENTATIVES San Francisco Page 18 April 5, 1954 BROADCASTING TELECASTING announcing the NfWaII NSW

BRAND NEW FORMAT MUSIC THAT IS LIVE, LIVELY LIKEABLE!

. the songs that Tennessee Er st . .. comedy, variety, many topflight guests ... all Emceed ee Ernie himself . .. in a way that keeps every show movin ce.

260 OPEN -EN RTER HOURS IN THIS SPARKL NSCRIBED SERIES ...to bring your and ess variety of entertainment with a wide appeal to every age.

AVAILABLE AT A DOWN -TO -EARTH -*j ARi-STY COST YOUR SPONSORS CAN AFFORD

. just as interesting as the show itself is the price for "The TENNESSEE -*Alr. uEsTs ERNIE Show" in your market! It's low ! ... much lower than you'd expect to pay for this network type program!

FREE PHONE, WIRE OR WRITE or DOC uoiToN RADIOZARK ENTERPRISES, INC. MPLE D 606 ST. LOUIS STREET - PHONE 2 -4422 - SPRINGFIELD, MISSOURI `ti.eveCA'ii9 ore4GÑi" ti'leG44ef. BROADCASTING TELECASTING April 5, 1954 Page 19 NO our respects TALL to VINCENT BOGAN WELCH

TALES

WASHINGTON radio attorneys are working months at communications school at Harvard round the clock these days, and lean, hard - and to the Pacific -communications officer and driving Vin Welch -new president of the Fed- operations officer for Task Force 71, which eral Communications Bar Assn.-is no excep- numbered among its submarine corps those tion. who slid into Tokyo Harbor during the height At the moment, he has four tv hearings of the war, and executive officer of Headquar- going at the same time. ters Squadron, Fleet Airwing No. 10. Lt. (j.g.) How does he do it? Simple. Work 24 hours Welch was mustered out in October 1945. a day, and have plenty of stamina. Back to the FCC, but this time in the Broad- That's not too difficult for Mr. Welch. Even cast Branch of the Law Dept. First on fin in his youth he was accustomed to keeping matters, then am. During those months, he a dozen activities going at the same time. handled the first comparative hearings for At Bowdoin College, in his native Maine, grants on 550 kc and for 1600 kc. Mr. Welch was a seven -letter man- boxing, In July 1946, with Harold E. Mott, an FCC swimming, football, track, basketball, tennis, associate, Mr. Welch left the FCC and formed golf. He was captain of his boxing and swim- the Washington radio law firm of Welch & ming teams. Not content with sports, he was Mott. In 1947, Edward P. Morgan, ex -FBI also a member of the debating team, was man and former counsel to the Tydings sub- active in the dramatic society and was business committee investigating communism in the manager of the college year book. State Department, joined the firm, which be- And, he was a Dean's list honor student. came Welch, Mott & Morgan. Like its name, This profligacy of energy was not new. Be- the firm grew from a two -room suite in the ginning at the age of eight, young Welch Occidental Bldg. to two floors in the Erickson Worked every summer until he finished law Bldg. It now specializes in the whole field of JUST school. He was, not chronologically, a maga- administrative law. Among Mr. Welch's major zine salesman, caddy, bathhouse boy, dish- radio representations have been the Motion BIG POPULAR washer, bell hop, desk clerk, mechanic, service Picture Assn. of America, in the theatre tv station attendant, traffic counter, waiter, insur- hearings last year, and 20th Century-Fox in PICTURES ance salesman, government clerk and prison the acrid San Francisco pre -freeze tv hearing guard. -forerunner of the bitter tv hearings today. Since then he has conserved his energies Mr. Welch married a Philadelphia girl, for t h e nation's third somewhat. But, the physical stamina and re- Barbara Gross, in 1941 while he was attending serve is still there. Harvard. They live on one and a quar- fastest g r owing "He's the only man I know," one of his ter acres in Ravenswood, in Fairfax County, colleagues said the other day, "who can work Virginia, 10 miles from Washington. His in- metropolitan a r e a. all night and still be fresh and alert next terest in sports continues high -he has just morning." finished building himself a tennis court-and (Texas' fastest). Vincent Bogan (his mother's maiden name) he golfs and swims whenever he has time. He's Welch was born in 1917 in Portland, Me. He developed a keen interest in skiing and both he LUBBOCK, received his A.B. from Bowdoin in 1938 and and his wife journey to the snows of New TEXAS his LL.B. from Harvard Law School in 1941. England and Canada or to the waters of Florida At Harvard he cut down on his extra -curricular whenever they can. NATIONAL REPRESENTATIVES:, activities. He was active only in the Legal At the annual FCBA picnic outing, Vin AVERY- KNODEL, INC. Aid Society which aided indigent Bostonians Welch is the perennial pitcher for the lawyers and gave young lawyers their first taste of law in the regular softball game against the FCC. practice. Mr. Welch is vice chairman of the Radio- Washington was much in the minds of the Communications Committee of the District of COVERAGE POP.: 431,900 budding barristers who attended Harvard Columbia Bar Assn. He is also a member of classes in the 1938 -1941 years. Many graduates the American Bar MARCH SET COUNT: 51,928 Assn. and the American had joined the ranks of the New Deal ad- Judicature Society. He is a member of the ministration in those stirring times and young D. C. and Maine bars. He is active in the Welch did not escape the crusading spirit. American Legion, Amvets, Variety Club, and Following Harvard, the young attorney put the Washington -Board of Trade. in a spell in his father's law office in Portland. As the 1954 president of FCBA, Mr. Welch Kovs But the not up to his expec- has -ry finding practice two hopes. He aims to bring to fruition LUBBOCK, TEXAS tations, he put in his bids for Washington and a joint FCBA-FCC endeavor which involves pres. & gen. mgr., in the fall of 1941 joined the FCC as a codifying and bringing up-to -date that agency's W. D. "Dub" Rogers special attorney in the common carrier division. rules and regulations, including practices and A year of tariffs, rate cases, and other com- procedures. He also hopes to national sales mgr., get the FCBA mon carrier legal problems and then Mr. Welch to work on non -broadcast practices and pro- George Collie went into the Navy as an ensign, with six cedures. Page 20 April 5, 1954 BROADCASTING TELECASTING The locals in one part of Bavaria have an unusual way a good example of how tastes vary. Local tastes in radio of determining whether the local beer is up to snuff. fare vary too, and that's what makes America's strong They pour a batch on a bench and have several prom- independent stations such a good advertising buy. Only inent citizens apply their leather- covered posteriors the independents program exclusively for the folks in to the puddle. If the bench sticks to them when they their areas ... give the home folks just what they want. arise, the batch is declared a success and all hoist a few A satisfied audience is a buying audience -and that's steins in celebration. the result your selling message will get on any of na- Personally, we aren't advocating the system, and besides tion's strong independents listed below. Write any of we prefer our lager with a head on it ... but it makes them for the facts.

INDEPENDENTS PROGRAM EXCLUSIVELY FOR THEIR AUDIENCE! WCUE - Akron, Ohio WMIL - Milwaukee, Wisconsin KREM - Spokane, Washington WCOP - Boston, Mass. WKDA - Nashville, Tennessee WTXL - Springfield, Mass. WDOK - Cleveland, Ohio WAVZ - New Haven, Conn. KSTN - Stockton, California KMYR - Denver, Colorado WTIX - New Orleans, La. KSTL - St. Louis, Missouri KCBC - Des Moines, Iowa KBYE - Oklahoma City, Okla. WOLF - Syracuse, New York WIKY - Evansville, Indiana KOWH - Omaha, Nebraska KFMJ - Tulsa, Oklahoma KNUZ - Houston, Texas KXL - Portland, Oregon KWBB - Wichita, Kansas WXLW - Indianapolis, Indiana KITE - San Antonio, Texas WNEB - Worcester, Mass. WJXN - Jackson, Mississippi KSON - San Diego, California CKXL - Calgary, Alberta, Canada KLMS - Lincoln, Nebraska KYA - San Francisco, California CKNW - Vancouver, B. C., Canada WKYW - Louisville, Kentucky KEAR - San Mateo, California CKY - Winnipeg, Manitoba, Canada WMIN Minneapolis-St. Paul, Minn. KOL Seattle, Washington - - c%ATtOi O' They are all members of AIMS - Association of Independent Metropolitan ys i Stations - each the outstanding independent station in a city.

On for BULL'S-EYE results... with the A /MS GROUP

OpOLTAN 5 1'4E

BROADCASTING TELECASTING April 5, 1954 l'age 21 ST IN RADIO!g H/ NOW

HARRY RENFRO on all accounts A SPORTS fan all his life, Harry Renfro seems particularly suited for his role as radio-tv director and account executive on Anheuser- Busch at D'Arcy Adv. Co., St. Louis, where baseball and beer go hand in hand on behalf RST of Budweiser. In this capacity, Mr. Renfro, a veteran but youthful ex-broadcaster himself, has been the "contact man" for the owner of the St. Louis Cardinals National League club. Mr. Renfro has been wrapped up most of his life in radio and television, dating back to his early days as a staff announcer at WEW St. Louis. Harry Keeton Renfro was born in St. Louis on March 19, 1915, attended grade and high schools there, and later the universities of St. Louis and Washington. He landed his first radio job at WEW in 1934 and four years later moved over to KXOK when it first took the air. He subsequently became chief announcer, news editor, program director, public relations chief, director of sales service and, finally, assistant general manager. While on the staff, Mr. Renfro once per- formed the considerable feat of announcing more than 3,000 dance- orchestra remotes in less than two years. He announced the pickups from St. Louis night club spots, which were piped to the old Blue Network. During World War II Mr. Renfro served with Naval Intelligence from Australia to Okinawa. He was recalled to the Marines late in 1950 for another 18 -month stretch as public information officer in Korea. Early in 1952 Mr. Renfro returned to KXOK (which got Cards' broadcast rights this year). Together with Dancer -Fitzgerald -Sample, he organized a large midwest baseball broadcast network for Falstaff Brewing Co., which spon- in a Falls sored the St. Louis Browns games. When Anheuser -Busch bought the Cards last year, Mr. Renfro joined D'Arcy as the baseball specialist. He has directed the burden of contact- and -contract duties involving plans for 350 - Texas! station coverage of the Bill Stern show each weekday evening; broadcasts of all Cards games on a substantial regional network; 77 CBS AND DuMONT road telecasts of the Cards on WTVI (TV) TELEVISION NETWORKS Belleville (St. Louis); play -by -play of games of Cards' franchises in minor league cities. Mr. Renfro married the former Margaret Lydon. They have a daughter, Patti. Mr. Renfro is a member of the board of governors of the St. Louis Advertising Club and was an 'Wichita galls `celevision, organizer and later vice president of the Missouri Broadcasters Assn. age 22 April 5, 1954 BROADCASTING TELECASTING It's No Draw...in Omaha KMTV leads the race ... by a mile ... in the Omaha area. How do you measure a winner? If it is by audience ratings, we got 'em. The most recent Pulse Survey (January 4 -10) gave KMTV 12 of the top 15 shows -in fact, 9 of the top 10, plus the top multi -weekly show, plus the highest rated local TV production. And, the most recent ARB Survey (February 8 -14) revealed that KMTV once again led the parade with 11 of the top 15 shows and also the highest rated local show. This championship performance isn't new to KMTV. In every Pulse rating for the past two years, KMTV has proved to be the most looked -at, most listened -to television station in the Omaha area. In this rich 240,000 -set area, KMTV offers you the biggest audience ... the most dependable signal to reach this market ... the sales results of some 300 satisfied local and national clients. Smart advertisers all agree: In Omaha, the place to be ... is Channel 3.

TELEVISION CENTER CBS -TV

ABC -TV DUMONT OMAHA Represented by Edward Petry & Co., Inc. MAY BROADCASTING CO.

BROADÇASTINO TELEÇASTING April 5, 1954 Page 23 MILESTONES what channel do you view most? THIRTIETH anniversary with Westinghouse Broadcasting Co. for H. W. Irving (r1 recalls many memories. Mr. Irving, transmitter supervisor tor KOKA Pittsburgh, examines the microphone he used when KDKA broadcast to Admiral Richard Byrd's first Antarctic expedition. L. R. Rawlins (I), KDKA manager, has been with WBC 11 years; Ward Landon (c), station's studio supervisor, has begun his 35th year with Westinghouse.

ASCAP celebrated its 40th anniversary last Tuesday with a banquet at the Waldorf- Astoria in New York, attended by some 1,500 members and guests. J. A. DUPONT, president-general manager of CJAD Montreal, marked his 30th anniversary in radio March 15. He joined CKAC this question asked by Montreal as an announcer in 1924, later became manager and in 1932 joined the Cana - American Research Bureau, Inc. dian Radio Broadcasting Commission, continuing with its successor the Canadian Broad- casting Corp. as commercial manager for Que- bec province. In 1945 he left the CBC to the answer start CJAD. RUTH CRANE, women's director, celebrated her 10th anniversary with WMAL -AM- TV Washington March 17. She was honored CHANNEL 10 by the Gas Appliance Manufacturers' Assn. with a cocktail party and the installation of an all -gas kitchen on the studio set where Miss WSLS-TV Crane's Modern Woman program is produced. WTVJ (TV) Miami observed its fifth anniversary March 21. ROANOKE 96% for channel 10 LYNCHBURG 86% for channel 10 DANVILLE 61% for channel 10

a metropolitan market of 356,200 population -2.226% of USA

SII ENA NDO:1 // LIFE STATIONS, INC.

PRESENTING Blenda Newlin a silver tray commemorating her 20 years with KSFO- W,S'LS AM-FM-TV KPIX (TV) San Francisco is Philip G. Lasky (r), vice president of the stations. Frank- lin M. Dumm (I), secretary- treasurer, first ROANOKE. VIRG:INIA hired Miss Newlin in 1934. She has been executive secretary to Mr. Lasky and more Repre.ven .Viitiona//i/ - :lavrr/-Kiaor//. recently to Alan Torbet, KSFO general manager, not shown. age 24 April 5, 1954 BROADCASTING TELECASTING My, how you've grown!

F ST ... a true one!

Left, WWDC's Art Brown; Right, Sam Del Vecchio.

Sam Del Vecchio, owner of Frank Del Vecchio & Son sporting goods store, had a problem. How could he get the good fishermen of Washington all the way over to his store in the South- east section. He solved it the way so many others have found quick and profitable-he bought time on WWDC. Now he says: "Art Brown and WWDC are my two best salesmen. Fishermen from all over town drop by here and stock up the very morning they're going fishing. My store is showing a healthy increase every year." WWDC can help your business grow in the rich Washington market. Let your John Blair man give you the whole story.

In Washington, D. C. it's WWDC Represented nationally by John Blair & Co.

BROADCASTING TELECASTING April 5, 1954 Page 25 Another Reason Why WPTF is North Carolina's Number One Salesman

Right Hand Man Tom Maness

Tom Maness is your right hand man at WPTF. He's our Copy Chief (And yours, too!), responsible for maintaining perfection in all on- the -air material. He's the one who checks your selling messages -programs and announcements-to make sure you will be putting your best foot forward when you go on the air at WPTF. He makes sure North Carolina rates more firsts instructions from you and your agency are carried out. in recognized market surveys He adds that extra polish which guarantees better results than any other Southern state. when you buy WPTF. He's another member of the team More North Carolinians listen to that makes WPTF the Number One Salesman in the WPTF than to any other station. South's Number One State!

North Carolina's Number 1 Salesman

NBC Affiliatetor.RALEIGH - DURHAM and Eastern North Carolina 50,000 WATTS 680 KC TF FREE & PETERS REPRESENTATIVE R. H. MASON, General Manager, GUS YOUNGSTEADT, Sales Manager

Page 26 April 5, 1954 BROADCASTING TELECASTING BROA STING TE CASTING

April 5, 1954 Vol. 46, No. 14

BAB SETS RECORD BUDGET, PLANS '54 -'55 EXPANSION Here are the major objectives for the new fiscal year: Membership drive aimed at producing $800,000 budget for the '55 -'56 fiscal year. Expansion into Canada with limited BAB service to stations there. Research to find out where radio and tv sets are. A continuation of the exploitation of local revenue sources. A vigorous effort to sell national advertisers on radio. A RECORD budget of $687,000 by BAB for at both national and local-regional levels. the new fiscal year and 'a budget target of George Higgins, KMBC Kansas City, was $800,000 per year by next March were ap- named chairman of the membership committee proved by the BAB board at its semi -annual -which is slated to undertake a concerted drive MR. SWEENEY meeting last Tuesday in New York. BAB's as part of the work toward the goal of an fiscal year runs from April 1 to March 31. $800,000 budget by 1955 -and John Patt of Referring to the ARF- Politz study, one -third The board, headed by Chairman Charles C. WJR Detroit was designated head of the nomi- of whose $80,000 cost is being paid by BAB, Caley, WMBD Peoria, also gave its approval to nating committee to propose a successor to Mr. Chairman Caley said further research to de- a series of new and expanded projects for the Caley as board chairman and make other nomi- termine the extent of listening to the nation's coming 12 months, including a plan to expand nations for board vacancies occurring next 65 million outside -the- living room sets will be into Canada by offering a limited BAB service November. considered as soon as the ARF -Politz findings to stations there; new series of 37 area sales Mr. Caley will have served 21 years as are received about mid -June. clinics to be conducted between June 7 and Aug. board chairman in November. Mr. Caley paid tribute to BAB progress 31, but to be limited to BAB member stations; Appointed to serve with Mr. Patt on the under Mr. Sweeney, saying, "We feel that (he) BAB participation in the NARTB convention nominating committee were Howard Lane, and the other members of BAB's new team next month with a May 27 program presenting KOIN Portland, Oreg.; William B. McGrath, have made very real progress during the past major local and national radio advertisers in WHDH Boston; Adrian Murphy, CBS; H. Pres- three months toward the solution of some of discussions of their success with the aural ton Peters, Free & Peters; Robert A. Schmid, radio's sales problems, and the entire board is medium, and participation in the Advertising Mutual, and Allen M. Woodall, WDAK Colum- enthusiastic about the plans they have outlined Research Foundation -Alfred Politz Research bus, Ga. for the further development of local and na- census of radio and tv sets, which BAB and the William B. Ryan, who resigned as BAB tional radio business and for the building of four networks are financing (see story, page president last November, was presented a scroll BAB." 28). of appreciation for his services. The $687,000 budget for 1954 -55, submitted Four Big Missions FOUR CRUCIAL TESTS OF RADIO Board approval also was given to four major FOUR separate tests of radio's selling power a salesman of higher quality clothes objectives of the bureau's 1954 -55 program. As for men, in four different fields are in progress and as a W. Thornburgh of WCAU currently furniture salesman. In each case the outlined by Donald in campaigns worked chairman of the plans committee, out and being conducted campaigns were plotted and are being con- Philadelphia, in cooperation with BAB. ducted in close cooperation with BAB. and BAB President Kevin Sweeney, the objec- In New York, Macy's -one of the nation's Macy's, New York, is understood to be spend- tives are: largest department stores and a heavy To continue the "encirclement" of the user of ing about $25,000 on radio time for its tests. (1) newspapers completed the first phase In the phase just completed, the store placed sources of local radio business; (2) -has of a principal test in which it entrusted to radio the entire schedules on the four network -owned local sta- attack the three `roadblocks" to selling radio To build -up for one of its "Super Sales" and further tions, WABC, WCBS, WNBC and WOR, and nationally, which were described as questions tests are planned [CLOSED CIRCUrr, March 22]. on three independents, WINS, WMCA and posed by advertisers as to the "location" of the In Chicago, Goldblatt Bros. is using radio WOV. BAB representatives were on hand at radio audience, the effectiveness of radio as to test its effectiveness in selling appliances, and the store during the campaign period to de- against newspapers, and the desire of their deal- Henry C. Lytton & Co. is putting on a cam- termine how many of the customers first learned and distributors for radio against other ers paign to test the medium's power in selling of the sales through radio. Results currently media; (3) To complete the campaign to sell regular and high-priced clothing for men. are being tabulated by both BAB and Macy's. nighttime radio, and (4) To upgrade the calibre And in Denver, the American Furniture Co. In the Chicago experiments, Goldblatt's is of radio salesmanship. as the largest furniture a 12-week saturation announcement cam- The attack on the three so- called "road- -described store be- using and the paign and Lytton's is placing five -week blocks" will be waged in large measure by re- tween the West Coast Mississippi -last a Thursday launched a radio drive to find out schedule. The six BAB member stations in search- such as the ARF -Politz study, which well sells furniture. in working out the sched- among other things is designed to show the how radio Chicago cooperated is arrangements: at which people listen -and by con- Thus radio being tried as a department ules, copy, and other WBBM, locations an appliance WLS and WMAQ. tinuing the campaign to sell radio to advertisers store salesman; as salesman; as WCFL, WON, WIND, BROADCASTING TELECASTING April 5, 1954 Page 27 BAB SEES RECORD YEAR

charge of research, Biow Co., and Kevin tion which is interested generally in the owner- Sweeney, BAB president. ship and location of radio and tv sets and General purpose of the study is to develop specifically in checking on the public's knowl- information about phases of radio set owner- edge of the special civil defense plans for using ship not as yet thoroughly explored. Number radio in time of national emergency. Two basic and room location of radio sets will be broken questions on the use of radio in civil defense down by four or five geographical units; metro- and the CDA program will be included in the politan, non -metropolitan urban places and questionnaire. non -metropolitan rural places; tv and non-tv The Alfred Politz firm conducted the recent homes; economic groups. study, "The Importance of Radio in Television Radio sets in working order in each room of Areas Today," on behalf of the Henry I. the house -and also in such adjoining places as Christal Co., and stations represented by that open porches, barns, garages, terraces and the national representative firm. This study was like -will be counted and classified by type, made with emphasis placed on the motives and with an effort made to fmd out how many are attitudes of individuals, and sought to describe -am only, how many fm and how many am -fm radio rather than to compare it with other receivers. Age of the sets also will he noted. media. The survey also will check on the number and The study was based on 4,985 personal in- type of family cars -passengers cars, sta- terviews conducted in the period from Dec. tion wagons, etc.-and which ones are equipped 13, 1952 to Jan. 29, 1953, representing the with radios. 61,600,000 people aged 15 and over who live The survey also will seek to determine how in television areas. At that time 72% of the many tv sets in each home, and which are vhf people within the survey area had television only, which uhf only and which are capable of service. The findings were grouped into five receiving the full tv ranges from ch. 2 to ch. 84. brackets: Who listens to radio? Where do they Standard definitions to be used in the study listen? When do they listen? Why do they have been agreed on and approved by the ARF listen? What do they think of radio today? Technical Committee. The determing factor for room designation, for example, is the dominant BAB & CITY STUDIES use of the space. A one -room dwelling's sole MESSRS. INGRIM and COHAN UNDER an arrangement made last week with Broadcast Advertisers Reports Inc., BAB will by Ward Ingrim of KHJ Los Angeles, finance get detailed reports on all radio advertising committee chairman, compares with $645,000 activity of major stations in 14 metropolitan for the 1953 -54 year. Financial objectives for markets. the Current year were said to include an increase BAR, which monitors advertising to a $750,000 annual rate by well activity in November as areas where it operates, will make available as an $800,000 rate by next March. to BAB tape -reéorded bi- monthly reports on the On hand for the board meeting were Charles full, week-long broadcasting schedules of the T. Ayres, ABC, New York; Joseph E. Baudino Westinghouse Broadcasting Co., Washington four network affiliates and two leading hide- John P. Blair, John Blair & Co., New York pendent radio stations in the 14 markets. These .Charles C. Caley, Chairman, WMBD Peoria, Ill. Martin B. Campbell, WFAA Dallas; John C are: Baltimore, Boston, Buffalo, Chicago, Cin- Cohan, KSBW Salinas, Calif.; William H. Fine - cinnati, Cleveland, Detroit, Kansas City, Min- shriber Jr., NBC, New York; Simon Goldman, WJTN Jamestown, N. Y.; Tom Harker, Storer neapolis, New York, Philadelphia, Pittsburgh, Broadcasting Co., Miami Beach (alt. for George St. Louis and Washington, D. C. Reports will B. Storer); John S. Hayes, WTOP Washington; George J. Higgins, KMBC Kansas City; Ward be made to BAB within 15 days after the end D. Ingrim, KILT Los Angeles; Edgar Kobak, of the survey period. WTWA Thomson, Ga.; Howard Lane, KOIN Portland, Ore.; William B. McGrath, WHDH A BAB spokesman said the bi- monthly re- Boston; Arch L. Madsen, SCOVO Provo, Utah; ports will provide information on advertisers in John F. Meagher, KYSM Mankato, Minn.; James each H. Moore, WSLS Roanoke, Va.; Adrian Murphy, market; stations being used; amount of CBS, New York; John F. Patt, WJR Detroit; H. air time; days of the week and times in the day Preston Peters, Free & Peters, New York; Wil- the advertisers use, and liam B. Quarton, WMT Cedar Rapids, Iowa; MESSRS. CALEY and SWEZEY the type of programs Robert A. Schmid MBS, New York; Kevin B. and /or announcements. Sweeney, president, BAB, New York; Robert D. room would be called its living room. The term Swezey, WDSU New Orleans; Donald W. Thorn- "working order" as applied to a burgh, WCAU Philadelphia; Allen M. Woodall, radio or tv set WDAK Columbus, Ga. means that it can actually receive a program Unable to attend were: Kenyon Brown, KWFT at the time of the interview. An unconnected Wichita Falls; Robert E. Dunville, WLW Cin- cinnati; Herb Hollister, KCOL Fort Collins, set which operates by house current will be Colo. counted in working order if, on being plugged in, it immediately begins receiving programs. BAB & SET RESEARCH As it is unlikely that every interviewer will COMPLETION of plans for the supervision be able to check on the working condition of and validation of an $80,000 nationwide survey every set in every room in every home included to determine the number and location of radio in the survey, a reliable quality control pro- and tv sets in the country's homes and automo- cedure is being set up with a sub -sample of 10% biles [BT, March 22], was announced last to be used to determine the working condition week by the Advertising Research Foundation. of all sets with a high degree of accuracy. This Broadcast Advertising Bureau and the na- research technique will serve as a guard against tional networks are underwriting the cost of the inflation introduced by people claiming more project, whose field work -10,000 interviews sets than they actually own, or deflation through made on a national probability sample of someone's failure to remember a set in a room households -will be conducted by Alfred Politz not used very often. Research under ARF supervision. Current The sample for the survey will be a proba- schedule calls for mid- summer delivery of the bility sample of households in 140 counties information to be developed by the study. clustered into 70 primary sampling units, with Objectives of the study, its scope and its de- interviews conducted in about 1,000 small seg- sign have been approved by the ARF Technical ments within the primary units. A self -adjusting Committee headed by Arno H. Johnson, vice design in the plan will compensate for changes president and media director, J. Walter Thomp- in the home population since the last census. son Co. The project will be supervised by a A primary objective is to secure completed in- committee whose chairman is Harper Carraine, terviews in at least 90% of the designated director of research, CBS Radio. Other mem- households. bers are G. S. Brady, research director, General The survey will be conducted with the cooper- Foods Corp.; E. L. Deckinger, vice president in ation of the Federal Civil Defense Administra- MESSRS. PETERS and HIGGINS Page 28 April 5, 1954 BROADCASTING TELECASTING ADVERTISERS & AGENCIES

Brothers will offer five million shares of stock WARD WHEELOCK CO. TO CLOSE IN FALL; in the new firm, which he said has approximately $100,000 in assets. CAMPBELL SOUP LOSS IS MAJOR FACTOR The $1 million block of stock will be offered to stations Adam Schiedt Brewing and Stephen F. Whitman & Sons, remaining and other media within a few weeks, Mr. Dustin to said. He added that time purchases accounts, name successor agencies. Wheelock billed $1 0 million from stations will not necessarily be confined to yearly but was practically a 'one account' agency. those which subscribe to stock under the stock- for -time plan. AS a result of the loss of the Campbell Soup Young & Rubicam, New York, in the same Mr. LeBlanc credited radio with Co. account, the 53 -year -old advertising agency, capacity. doing more Ward Wheelock than any other medium in promoting his & Co., Philadelphia and New Charles Geoffry, head of the research depart- Hadacol York, will close its doors ment, has moved to [BT, March 5, 1951] before he sold early next fall, officials Lennen & Newell, in the the firm, said last week. research department. LeBlanc Corp., in 1951. The Hadacol Paul Rose, assistant to firm soon The agency was the president of Ward afterward failed and went into re- formed originally under the Wheelock, joined N. W. ceivership. name of F. Wallace Armstrong Agency in 1901. Ayer & Son. On March 1, 1938, Ward Wheelock bought the Russ Johnston, vice president and director of company and renamed it Ward Wheelock & radio and television, is currently on a vacation FTC Drops Complaint Co. Mr. Wheelock was president of the firm on the West Coast, and presumably will an- until about three years ago, when he was elected nounce his plans on his return. Against LeBlanc, Hadacol chairman of the board and Arthur A. Bailey The New York office of the agency is ex- AN initial decision ordering dismissal of a was named president. Mr. Wheelock personally pected to close on or about July 31. Federal Trade Commission complaint issued was the account executive for Campbell Soup in September 1951 against LeBlanc Corp., until three years ago. manufacturer of Hadacol vitamin- mineral sup- The agency, which had billed about $10 mil- plement, charging false and misleading adver- lion annually, was practically a "one account" tising, was issued last week by FTC Hearing agency, having serviced Campbell Soup's $8.5 Examiner Abner E. Lipscomb. million advertising campaigns for the past 18 The 1951 complaint had named the La- years. In mid -February the company resigned fayette, La., firm and its president at that time, from Ward Wheelock and named BBDO and Dudley J. LeBlanc. Mr. Leblanc sold the firm Leo Burnett Co. to handle the account, while in 1951. It later went into bankruptcy. continuing to retain Compton Adv. and Dancer - The initial decision was made on motion Fitzgerald- Sample for portions of the business of counsel for the complaint, who noted that [BT Feb. 15]. the firm's affairs are under a bankruptcy trustee, After the loss of the account, Ward Wheelock that Mr. LeBlanc no longer has any control returned from a European assignment for the in the business and that none of the advertising Eisenhower Foundation, and announced that claims challenged by the FTC have been made the agency would continue in business and since the complaint was issued. would be out to gather new clients. But the KELVINATOR Division of Nash- Kelvinator Mr. Lipscomb's initial decision, made without prejudice attempt at gathering new accounts was not Corp. will take over alternate sponsor- to FTC's right to reopen the case, successful cited reasoning of the complaint's supporting quickly enough to maintain the ship with Block Drug Co. of the weekly agency, it was reported. counsel, in moving for dismissal, as follows: Danger on CBS-TV in plans being made The two remaining accounts, Adam Scheidt (1) if the firm is liquidated the complaint will here by George Brewing Co., Norristown, Pa., and Stephen F. Abrams (I), Block adver- be meaningless; (2) if it is reorganized it will Whitman & Sons, Philadelphia, have not yet tising manager, and Ralph Robertson, vice have management, ownership and control dif- appointed new agencies. president- marketing director, Geyer Adv. ferent from that at the time of the complaint, Inc., agency for N -K. and (3) if the firm is Personnel Seeks New Positions reorganized, complaints should be issued only on any new and future Members of the agency staff, which had been disputed advertising claim. reduced to about 35 in Philadelphia and five in Jones -Rill Contract Suit the New York office, are currently in negotiations for other positions. Settled Out of Court Mogul Promotes Dunier "Every effort is being made to help reestab- AN out -of -court settlement was arranged last LESLIE L. DUNIER, who has handled on- lish personnel," William A. Dunn, vice presi- week by Duane Jones, head of Duane Jones the- spot station relations with individual radio dent and treasurer, told B.T. Agency, and Irving Rill, former account execu- and television stations in markets throughout Mr. Dunn himself, who has been with the tive who has sued Mr. Jones for $13,762 for the country for the Emil Mogul Co., New York, agency since 1940 as secretary, then vice presi- alleged breach of contract. The out-of-court has been promoted to business manager of the dent- treasurer and a member of the board, plans settlement was understood to be about $10,000. radio and television department. In this ca- to open a tax account business in the Lincoln- Mr. Jones reportedly had an oral agree- pacity he will supervise all the agency's radio Mercury Bldg., present location of the agency. ment with Mr. Rill in which the latter was to and television time -buying activities. William R. Farrell, first vice president and a get a percentage of commissions on the ac- member of the executive committee, has been counts he brought into the agency. Mr. Rill named advertising manager of Monsanto Chem - claimed to have brought in the Vitamin Corp. Richfield Favors Spot Radio 'cal Co., St. Louis. of America account (which since then has J. R. Benedict, account executive, has joined moved to BBDO), Farm Bureau Insurance, SPOT radio is a 4-to -1 favorite of Rich- Kordol Corp. and Reddi distributors. Mr. field Oil Corp. of New York's independent Jones claimed he maintained losses on some distributors in their selection of media Hi Neighbor of Mr. Rill's accounts and therefore he could for cooperative advertising, company not pay a full commission on those accounts. officials said last week. Ben N. Pollak, WHEN Compton Advertising Agency advertising and sales promotion manager, moved into the 261 Madison Ave. (N. Y.) said that for the fourth or fifth year the building, it was welcomed by a block - LeBlanc Offers Media distributors had made spot radio an over- long greeting from its neighbor agency, -Time whelming media choice. The 4-to -1 ratio, Cunningham & Walsh, across the street Stock- for Plan he explained, represents radio's lead in at 260 Madison Ave. The greeting read: RADIO and television stations and newspapers terms of dollar volume. "Hi Neighbor, Welcome Compton. will be offered $1 million in $1 shares of stock While declining to provide a further C & W." A few days later Compton by LeBlanc Brothers in exchange for time and breakdown of the findings or to indicate returned the greeting with window size space for promotion of Kary-on, new product the number of distributors involved, com- letters: "C & W. You Satisfy." Cunning- to be manufactured by Dudley J. LeBlanc, pany officials noted that Richfield tallies ham & Walsh is the agency for Chester- originator of Hadacol [DDT, Feb. 1]. up, each year, the number of distributors fields. It had also sent to Compton on This announcement was made last week by using each of the various media available the first day several cases of beer along Winston S. Dustin, vice president of The Martin to them under the company's coopera- with baskets of fruit and flowers as a Co., Nashville, advertising agency for the new tive advertising plan, and said the cur- neighborly gesture. product. Mr. LeBlanc, a Louisiana state sena- rent estimates were based on such a study. tor, in a letter to Mr. Dustin, said LeBlanc BROADCASTING TELECASTING April 5, 1954 Page 29 ADVERTISERS & AGENCIES

Rhoades & Davis Opens SPOT NEW BUSINESS AGENCY APPOINTMENTS General Cigar Co., N. Y. (White Owl Cigars), General Mills (O -Cel -O Sponge div.) names in S. F. New Building starts spot radio announcement campaign in a William Esty & Co., N. Y., to handle its adver- RHOADES & DAVIS, West Coast advertising few selected markets April 15 for two weeks. tising. Media plans are as yet undetermined. agency, is now operating from its new build- Agency: Young & Rubicam, N. Y. Indian River Medicine Co., La Follette, Tenn. ing at 642 Commercial St., San Francisco, ac- Emerson Radio and Phonograph Corp., N. Y., (Scalfs Indian River Medicine, herb tonic, Nu- cording to an announcement by Robert O. Becols vitamin -mineral dietary supplement), Davis, partner. is offering cooperative advertising plan to its distributors for radio spot campaign for its appoints Claude Harrison & Co., Roanoke, Va. The new building is equipped with modern Radio, television and newspapers are being used. radio-tv facilities for the agency and its clients, portable radios in some 90 markets through including a monitoring room and a custom -built the country, May 15 through June 27. Buick Dealers of Calif., L. A. and S. F., ap- film editing desk. California Valley Wine Co. (Schapiro's Kosher points Ruthrauff & Ryan Inc., same cities, to The agency does over a million dollars in Wines) planning to use minute announcements, handle advertising. Spot radio-tv will be used. radio -tv billings annually, according to Mr. station breaks and station identification spots R. T. Collier Corp., L. A. (Tap Sprite carbon- on WNBT (TV) WCBS -TV WABD (TV) and ated water filters), names West -Marquis Inc., WABC-TV New York. Campaign to start im- same city. Radio and tv will be used. Arthur mediately through Ben B. Bliss Co., N. Y. M. Arlett is account executive.

NETWORK NEW BUSINESS Swift & Co., Chicago, appoints McCann- Erick- son to handle Premium Ham and Premium Tasti -Diet Foods Inc., Stockton, Calif., starts Bacon accounts effective Nov. 1 and agricul- quarter hour of Sunday News Desk on 23 tural research advertising immediately. Swift CPRN stations (Sun., 5:30 -6 p.m. PST) for also names Bert S. Gittins, Milwaukee, to han- 52 weeks from April 25. Agency: Erwin Wasey dle animal feeds, farm plant foods and hatch- & Co., Ltd., L. A. eries advertising June 1. Liggett and Myers Tobacco Co., N. Y. (I., & M Hannah Laboratories, Carmel Valley, Calif. filters), has extended sponsorship of The Spike (women's toiletries), names Beaumont & Hoh- Jones Show (NBC -TV, Wed., 8 -8:30 p.m. EST) man Inc., S. F. Firm will soon market third for six weeks, running through May 8. Agency: skin cream. Cunningham & Walsh, N. Y. Long Island Duck Growers Marketing Coope- State Farm Mutual Automobile Insurance Co., rative Inc., appoints Williams Adv. Agency, Bloomington, Ill., buys Jack Brickhouse, Sports N. Y. Radio and television will be used starting News on MBS (Saturdays, 5:45 -55 p.m. CST), in April locally, and will expand to the national starting April 3. Agency: Needham, Louis & level as distribution warrants. Brorby. RHOADES & DAVIS has moved into this Fritos Inc., Dallas (packaged corn chips), ap- new building at 642 Commercial St., San Jackson & Perkins Co., Newark, N. Y., will points Ruthrauff & Ryan Inc., L. A., to handle Francisco, the firm announces. sponsor Tues. segment of Gabriel Heatter news western division advertising. Radio and tv will commentary program (Mutual, Mon.-Fri. 7:30- be used. u avis, which includes the following accounts: 7:45 p.m. EST), starting April 6. Agency: star -Kist Foods, Riviera Packing Co., Yellow Maxwell Sackheim & Co., N. Y. Province of Ontario, Toronto (Ontario travel ab Co., Bonnie Dog Food, Denalan Dental bureau), appoints F. H. Hayhurst Co. Ltd., i' late Cleanser, and Seven -Up, among others. D. E. Sanford, S. F., (Descoware cooking uten- Toronto. Radio campaign on Canadian and Tom D. Scholts, partner, heads the agency's sils), enters tv for the first time as alternate U. S. stations planned. sponsor of Amos 'n' Andy on KNXT (TV) .ther office in Los Angeles. Starlit Products Co., S. F. (Starlit Shampoos), Hollywood, for 14 weeks from April 6. If names Sidney successful, firm will expand to other tv markets, Garfield & Assoc., that city. Merchandising Contest according to Carroll Ray, account executive, Stanton & Son, L. A. ( Stanwall hardwood panel- Neale Adv. Assoc., Los Angeles agency servicing), names Len Woolf Co., that city, to handle Set for 'Janet Dean' Show ing the account. Series is a CBS -TV film advertising, with emphasis on do -it-yourself CONTEST among the promotion managers package. market. f the 21 television stations carrying Janet Rountree's Dairy Box Chocolates, imported Pacific Vegetable Products Co., Vacaville, ean, Registered Nurse, sponsored by Emerson from York, England, has started radio spot Calif., names Brooke, Smith, French & Dor- rug Co.'s Bromo-Seltzer, will be held during announcement campaign on limited number April, it was announced last week. rance, San Francisco, to handle advertising for of radio stations. Agency: Abbott Kimball Co., industrial, institutional and consumer products. Cash awards of $250, $150 and $100 will N. Y. go to the promotion managers of the three sta- AGENCY SHORTS 'ons which submit the most conclusive evi- New York Ford Dealers, through J. Walter dence of merchandising accomplishment for Thompson Co., N. Y., has bought half of Ross Adv. Agency Inc., St. Louis and Kansas forms cooperative affiliation with romo- Seltzer and Janet Dean during April, it 20- second announcements immediately before City, Wal- ter McCreery Inc., Beverly Hills. Clark F. as said. and after telecasts of the 77 New York Yankee Deadline for this evidence is May 15. Ross, founder and general manager, retains home games, starting April 15. Beechnut Pack- interest in midwest firm. Judging will be done by the merchandising de- ing Co., Canajoharie, N. Y., through Kenyon & partment of Lennen Newell Inc., advertising & Eckhardt, has purchased one -quarter of Crossley & Jefferies, Inc., L. A., moves to is agency for Emerson. L & N sending each the 10- second ID announcements immediately 6456 York Blvd. Telephone remains Cleveland station a list 18 suggested ways to merchan- of adjacent to telecasts over WPIX (TV) New 7 -8271. dise the program and product. York of the 154 home games of the Yankees and Giants. Showalter Lynch Advertising Agency, Portland, Ore., moves to 711 S. W. Alder St. Telephone Renuzit Turns to Tv is Broadway 0525. RENUZIT Home Products Co. has put the bulk White Rock Plans Radio -Tv Keenan, Hunter & Dietrich, S. F., move to 1014 of its spring advertising budget into spot par- Alma St., Menlo Park, Calif. in local daytime tv shows in over WHITE ROCK Corp., New York, ticipations Ohiser Adv. 20 markets from coast to coast. Feigenbaum through its new agency, David J. Ma- Agency has been formed by Ken Ohiser, formerly account executive, Phares Adv. & Wermen Advertising Agency, Philadelphia, honey, same city, is planning a satura- handles the account. tion campaign using television and radio Agency, Seattle. Offices are at 2014 Third Ave., same city. Telephone is Seneca 2010. The company's schedule began on 45 tv sta- spots. Details of the campaign for White tions March 1 with substantial results in sales Rock's Sparkling Water, Ginger Ale, True Al King Adv., 7818 Forsyth Blvd., Clayton, of its new Erase -Away Cleaning Kit already Fruit Flavors, Quinine Water and Die- Mo., has been formed by Alvin M. King. Mr. reported. The campaign will continue through tonic are being worked out. King was formerly vice president -commercial early summer. manager, KSTM-TV St. Louis. Page 30 April 5, 1954 BROADCASTING TELECASTING FILM

ABC, DISNEY SET WEEKLY TV SERIES Multi- million -dollar deal early cartoons and films with no theatrical re- release market value. would have as its main objec- Commenting on reports that a "large food tive a weekly one -hour Disney - packaging firm" would become a third partner produced program for show- in the deal, a Disney spokesman declared the ing on ABC -TV. partnership is between Disney and ABC -TV and Contract the signing of a third party is not necessary at details, including collateral this time. goals, are being witheld un- He said that while a food firm would be a til fully completed. natural advertiser to tie up with the show, since the Disney product always has appealed to the ABC and Walt Disney Productions were re- family trade and not to just a segment of the ported definitely set last week in what was seen family, the ultimate sponsor conceivably could as a multi -million -dollar deal which would bring be "say, an automobile firm." the Disney organization into television in a This spokesman said that despite numerous long -term exclusive tie -up with ABC. The inquiries from sponsors and advertising agen- terms, settled in Hollywood during the past 10 cies, details of the program format would be days, now are subject to approval by the Disney presented to sponsors only when fully worked board, it was said. out. He said Disney would make each program THE Boston Blackie film series will be Production of a one -hour weekly new and unusual, with "surprise elements." series of sponsored on WXEL (TV) Cleveland for ABC -TV programs- starting this fall -by the The Disney spokesman said the 160 -acre tract creator of Mickey Mouse was regarded as the in southern California probably would serve as 26 weeks by Frigidaire under an agree- prime consideration in the transaction from an origination point for this series and others. ment being made here by (I to r) John It is scheduled to open early in 1956. ABC's standpoint. But it was understood sev- Duffy, president of Duffy Advertising eral collateral objectives were involved, includ- It was understood the contract with ABC ing (1) acquisition by ABC of rights to some would in no way interrupt Disney Productions' Agency; Spencer Meilstrup, Frigidaire of the Disney film characters; (2) rights for theatrical film production schedule. sales manager, and Carole Roba of the ABC -TV use of some of the older Disney WXEL sales staff. theatrical productions; including some of his "true life adventures" films, and (3) an ABC tie -in with the projected $10 million Disneyland ABC REALIGNS "World's Fair" amusement park of 160 acres in Academy Pictures Opens southern California [CLOSED CIRCUIT, Mar. 15]. FILM DIVISION While it is known ABC President Robert E. ABC FILM Syndication has been set up as a New York Office, Studios Kintner, reportedly handling network negotia- wholly -owned subsidiary of AB -PT Inc. Robert ACADEMY Pictures Inc., Hollywood, has tions, was in Hollywood and returned the week- F. Kintner, ABC president, announced last offices 588 end of March 27 -28 after a series of meetings week. It will operate as a self- contained unit opened and studios at Fifth Ave., with Roy Disney, president of Walt Disney of ABC, which is an AB -PT division. New York, to serve as eastern sales and pro- Productions, contract details are being closely The organization formerly operated as ABC duction headquarters for the making of color guarded pending an official ABC -TV release in Syndication, which ABC established as a fifth and black and white tv film commercials and New York. The contract, which also carries division of its network in August 1953, at to produce industrial, educational and training the signature of Walt Disney, board chairman which time George Shupert joined the network films. Edwin L. Gersham is president and of Disney Productions, makes the latter the first as vice president in charge of the unit. Moray Pautz is vice president. important motion picture studio to enter televi- In the reorganization, Mr. Shupert becomes The opening of New York offices is part of sion under its own name. president of ABC Film Syndication and Don an expansion program of Academy, designed It was reported Disney Productions has been Kearney, national sales manager, assumes the surveying the video medium for the past three title of vice president in charge of sales. Other to improve service to clients in New York years. Conjecture is that the one -hour series officers of the new subsidiary are Edward and Hollywood. Academy specializes in the will be basically live, possibly using parts of Graessle, treasurer, and Raphael Scobey, secre- animated cartoon technique and currently pro- tary. duces commercials for clients including J. Directors of ABC Film Syndication are Walter Thompson Co., Young & Rubicam, N. Messrs. Kintner, Shupert, Kearney, and Graes- W. Ayer & Son, McGraw -Hill Corp., and the sle, and Robert H. O'Brien, ABC executive vice U. S. Navy. president.

Actors Charge Wrather Tv Down on the Farm With Breach of Contract TELENEWS Productions, N. Y., has announced TWO SUITS totalling $9,000 and charging it has completed the first program of a new, breach of contract were filed in Los Angeles weekly 15- minute tv film series titled Farm Re- Superior Court Wednesday against Jack D. port, described as "a tv journal of agriculture." Wrather Jr., tv film producer and president - Charles Burris, general manager, said the series co (TV) -owner of KOTV Tulsa and KFMB -TV represents opening of a campaign to "capture the San Diego, by actors Virginia Field and her farm tv market," which is said to have grown husband Willard Parker. Plaintiffs contend they signed contracts on in tv set saturation from 9% in 1952 to more April 4, 1952, to portray the leading roles in than 45% in 1954. Boss Lady, series of 12 half -hour films to be AVAILABILITY of Motion Pictures for Tele- produced by Mr. Wrather for Procter & vision's Junior Science, 39 quarter -hour Gamble's summer replacement on NBC -TV. series filmed in color, is being announced. The suit charges the defendant repudiated the UTP Elects Nathan contract two weeks later and subsequently made Discussing the series are (I to r) Edward the series with other actors. ELECTION of Wynn Nathan, national sales D. Madden, vice president -general man- With payment set at $450 and $300 per manager of United Television Programs Inc., ager of MPTV's Film Syndication Division; film, respectively, Miss Field and Mr. Parker Hollywood, to the post of vice president in Kenneth M. Swezey, science advisor, and they were to receive 7% and 3 %, re- claim charge of sales, was announced last week by Dr. Gerald Wendt, director of science for spectively, of the re -run profits and asked the UNESCO, Paris, who delivers commentary court for an accounting as the series is in re- Lee Sevin, executive vice president of the tele- and demonstrations for the series. issue. vision organization. BROADCASTING TELECASTING April 5, 1954 Page 31 FILM

Ronald Colman, TPA FILM SALES Midwest Timberman Co. has contracted to spon- Plan 'Ivy' Film Series sor Cowboy G -Men film series in five new mar - kets-Ames, Des Moines, Waterloo, Davenport Film series budgeted at $50,- (all Iowa) and St. Joseph, Mo. Series, filmed by 000 per show, with 39 shows Telemount- Mutual Productions, Hollywood, is distributed by National Telefilm Assoc. Re- set the first year. gional sponsors include Dixie Cup Co., Easton, SIGNING of Ronald Colman by Television Pa., and Purity Bakeries Corp., Chicago Programs of America for a Halls of Ivy film (Taystee Bread). KING OSCAR sardines will be promoted on series to be produced at a cost of $50,000 a the WABC -TV New York shows of Maggie WNAC -TV Boston has acquired telecasting Morgan (Here's Henry) in show, or almost $2 million for the 39 films McNellis and Henry rights to 26 theatrical films from George Bag - agreement being signed here with Arthur Lange firs: showing, was an- planned for the year's nail & Assoc., Beverly Hills. Similar deals (c), Chr. Bjelland & Co., packers of sardines. nounced last week. Mr. Colman and his wife, have been reported concluded with WAAM Benita Hume, will appear in the roles they (TV) Baltimore and WTMJ -TV Milwaukee. played in the Halls of Ivy radio program, and the radio format will be followed in the tv KCOP (TV) Hollywood has acquired The Visi- vrrsion. Production is scheduled to start late tor, NBC Film Syndication package of 44 half - this month, for early-fall release. hour programs. TPA President Milton Gordon said Halls of Ivy has "always been considered a natural for FILM DISTRIBUTION tv and it has not been done until now because has acquired tv of the high cost. It is only recently that tele- Quality Films, Hollywood, theatrical films: vision has attracted sufficient funds and the distribution rights to four Artists release high calibre talent needed to put on Halls of "Macomber Affair," 1947 United Ivy. with Joan Bennett and Gregory Peck; "Fire- ball," 1950 20th Century-Fox, Mickey Rooney Bill Frye, who was associated with the radio and Pat O'Brien; "Millionaire for Christy," 1951 program, will produce the series. Leon From - 20th Century-Fox, Fred MacMurray and Elea- kess will be executive producer; Norman Mc- nor Parker, "Navajo," 1952 Lippert, Navajo Leod and William Cameron Menzies will direct, Indian cast. and Don Quinn will be editorial supervisor. TALKING color tv at WJAR -TV Providence TPA purchased the rights for Halls of Ivy from Brandon Films Inc., N. Y., announced that studios are (I to r): standing -Reid Davis, NBC color, and William Ivy Productions, "Diary of a Country Priest," prize- winning full - tech. supervisor of which will continue to have an NBC N.E. sls. rep.; seated -Doty Sin- length feature film in French with English Martin, interest in the show. rel. and color dir., and titles, will television following clair, WJAR -TV pub. be released for Barry Wood, NBC executive producer in charge theatrical presentation. of color coordination. George Bagnall & Assoc., Beverly Hills, which CBS -TV Claims 'First' recently took over active management of Con- solidated Television Sales for new owner, Shull Showing of H -Films Bonsai!, in a separate transaction has acquired CRS -TV claimed a "beat" last week with the tv distribution of two Jerry Fairbanks feature are "The Windjammer," starring "first presentation to the general public" of films. They Bob Bums, and "Doctor Jim," starring Stu the Government film showing the first hydro- Erwin. gen explosion, held in the Pacific in Novem- ber 1952. Jerry Fairbanks, Hollywood producer of some theatrical shorts and 50 feature The network reported that two minutes 500 tv films, 300 length commercial films, is preparing his first after the film was released by the Federal Civil theatrical motion picture venture, "Project Defense Administration last Thursday to tv Saucer." Scheduled as a wide- screen feature networks, stations and newsreels, excerpts were in color, it is based on documented flying saucer presented on The Morning Show, beginning material from government and aviation files. CENTURY Super Markets, sponsor of WFMJ- at 7:02 a.m. EST. It also scheduled the film TV Youngstowñ s daily Kitchen Corner, will sponsor a second tv cooking school and food 6 11 FILM PRODUCTION for p.m. and p.m. show for five days after previous successful ABC -TV said it presented the first complete Jerry Fairbanks Productions, Hollywood, is one -day show. At signing (I to r): Seated- showing of the film, 'Operation Ivy' 10 -10:30 shooting three one -minute tv commercials for Norman Aron, Century sls. mgr.; Len Mennen, a.m. Thursday. ABC -TV also showed the mo- WFMJ -TV. Standing -Bill Stalker and Bob Oldsmobile Division of General Motors Corp., Thompson, Century; Mitchell Stanley, station tion picture at 8 p.m. NBC -TV carried the Detroit, with announcer Bob LeMond. Agency manager of WFMJ -TV, and Warren Park, pro- film at 8 a.m., 7 and 11:15 p.m. DuMont said is D. P. Brother, Detroit. gram director of WFMJ -TV. portions of the film were shown at 8 p.m. Christ-Koplan Productions, Hollywood, is together with interviews. making a series of two -minute films clips in The film, 28-minutes in length, and in black - front of retail stores of dealers handling Zenith COOK Furniture & Appliance Co. signs long- term contract to participate in Six Is Cookin' and- white, was released to all tv outlets. and Norge home appliances for integration in Harry Koplan- Rosemary LaPlanche Show, live Show on WTVN (TV) Columbus, Ohio, in con- kitchen appliances of The film was prepared by the Defense Dept. tv package telecast by KHJ -TV that city, which nection with Hotpoint General Electric Supply Co. L to r: Charles and the Atomic Energy Commission. Actual is sponsored & Brown Inc. (S. by Sues, Young GE Co.; William F. Cook, Cook Hollywood "task unit" Moritz, Supply production was by a Calif. distributors of Norge and Zenith lines). Co.; Edwin G. Richter Jr., WTVN sls. mgr., of the U. S. Air Force. Use of film clips, according to Mr. Koplan, "can and James Clark, GE Supply Co. The tv film is 16 mm. Also released by bring the public and the dealers who sell our FCDA was a series of black-and -white 16mm sponsor's product into much more intimate and friendly contact with our shows. We are putting for tv "news" use; a sound tape of film clips on audience participation stunts in front of our about 14 minutes for radio "news" taken from dealers' stores and the thing is paying off with the "Operation Ivy" film and containing com- a greater amount of public interest than we had mentary and music. anticipated," he said. Agency is Dan B. Miner FCDA said it has set up a tv distribution Co., L. A. plan, details of which were contained in a Telecraft Productions Inc., Hollywood, with memo sent to video stations across the country. new headquarters at Ted Allan Studios, 6230 Stations can contact regional civil defense Yucca, is shooting á new group of 13 films in centers for information. color for Hank McCune Show. Page, 32 April 5, 1954 FACTS & FIGURES RADIO, TV NETWORKS' Leading Radio Network Advertisers In COMBINED GROSS Each Product Group in January, 1954 EXCEEDS Agriculture & Farming Allis- Chalmers Mfg. Co. 543,037 $35 MILLION FOR FEBRUARY Apparel, Footwear & Access. Knomark Mfg. Co. 61,010 PIB figures show month was 23.6% over the preceding February. Automotive, Automotive Totals for Access. & Equipment General Motors Corp. 221,623 the first two months of '54 are ahead of the '53 pace. Beer, Wine & Liquor Anheuser -Busch 143,276 Bldg. Materials, Equip. COMBINED gross time sales of the four February 1953; the January- February total & Fixtures Johns -Manville Corp. 66,936 nationwide radio and four tv networks in Feb- was 45.5% up from that of the same two Confectionery & ruary amounted to $35,232,563, an increase of months of 1953. Soft Drinks William Wrigley Jr. Co. 134,905 Consumer Services AT&T 62,752 23.6% over the gross for February 1953 of Also from PIB data came the analysis of Drugs & Remedies Miles Labs 631,681 $28,502,162. For the January -February period, radio and tv network advertising revenue in Food & Food Products General Foods Corp. 451,646 this year's total was $73,510,216, a gain of January, including tables showing the top 10 Gasoline, Lubricants & 23.2% over the gross of $59,656,564 for the advertisers that month for each Other Fuels Socony- Vacuum Oil Co. 134,654 type of net- Household Equipment Philco Corp. 116,955 same two months of last year. Figures are work, the leading advertisers in each product Household Furnishings Owens- Corning Fiberglass taken from the accompanying tables, compiled group and the total combined time purchases Corp. 50,532 by Publishers Information Bureau. of each product group on both radio and tv Industrial Materials General Electric Co. 86,350 networks, with 1954 compared Insurance Prudential Insurance Co. 65,043 Radio network billings in February continued January to that Jewelry, Optical Goods Longine- Wittnauer their slight decline, down 4.1% from February month of last year. & Cameras Watch Co. 107,051 a year ago, with the January- February total In line with the billings trends, the PIB Office Equipment, 4.6% below that of the opening Writing Supplies, two months records of network advertising also show that Stationery Hall Brothers 83,250 of 1953. the number of advertisers using the radio net- Publishing & Media Thomas Nelson & Sons 31,091 Tv network billings advanced much more works in January declined from 166 a year ago Radios, TV Sets, Phono- rapidly than the radio billings fell off. Feb- to 153 this year, while tv network clients in- graphs, Musical Instruments ruary's tv network gross was 45.8% ahead of creased from 149 to 184. & Access. Philco Corp. 81,110 Smoking Materials Liggett & Myers * * s s s s Tobacco Co. 339,112 Soaps, Cleansers & Top Ten Radio Network Advertisers in Top Ten Tv Network Advertisers In Polishes Procter & Gamble 697,175 Toiletries & Toilet January 1954 January, 1 954 Goods Gillette Co. 511,441 1. Procter & Gamble Co. $1,133,733 1. Procter & Gamble Co. $1,570,356 Transportation & Assn. of American 2. Miles Labs 631,681 2. Colgate -Palmolive Co. 7,043,165 Travel Resorts Railroads 63,228 3. Gillette Co. 511,441 3. General Motors Corp. 1,042,165 Miscellaneous CIO 103,441 4. General Foods Corp. 451,646 4. R. J. Reynolds Tobacco Co. 945,963 5. Colgate- Pamolive Co. 431,897 5. Gillette 769,181 6. American Home Products Corp. 422,151 6. American Tobacco Co. 767,868 7. Sterling Drugs 385,799 7. General Foods Corp. 646,371 Leading Tv Network Advertisers By 8. Lever Brothers Co. 379,058 8. General Mills 616,513 9. Liggett & Myers Tobacco Co. 339,112 9. P. Lorillard Co. 556,210 Product Groups During January, 1954 10. P. Lorillard Co. 293,885 10. General Electric Co. 492,407 Apparel, Footwear & Access. Cat's Paw Rubber Co. $75,923 Automotive, Auto. Gross Radio Network Time Sales By Gross Tv Network Time Sales By Product Access. & Equip. General Motors Corp. 893,277 Product Groups For January 1954, Beer, Wines & Liquor Wine Corp. of America 159,345 Groups For January, 1954 Bldg. Materials, Equip. Compared To January, 1953 Compared To 1953 & Fixtures Sherwin -Williams Co. 52,970 January January Confectionery & 1954 1953 January January 1954 1953 Soft Drinks Coca -Cola Co. 219,972 Agriculture & Farming $ 92,280 $ 107,317 Consumer Services Electric Co.'s Adv. Apparel, Footwear & Access. $ 343,918 $ 251,645 Apparel, Footwear & Access. 61,010 82,705 Program 100,008 Automotive Access. Automotive, Auto. Equip. & Automotive, Access. 2,270,074 1,511,095 Drugs & Remedies Serutan Co. 385,234 & Equip. 771,578 598,107 Beer, Wine & Liquor 522,194 367,080 Food & Food General Foods Co. Beer, Wine & Liquor 169,019 81,249 Products 646,371 Bldg. Materials, Equipment Bldg. Materials, Equipment & Gasoline, Lubricants & & Fixtures 127,719 71,650 Fixtures 67,523 Other Fuels Gulf Oil Corp. 139,080 Confectionery & Soft Drinks 233,458 246,220 Confectionery & Soft Drinks 725,186 622,784 Household Equipment General Electric Co. 411,027 Consumer Services 165,810 213,139 Consumer Services 100,008 22,056 Household Furnishings Armstrong Cork Co. 118,530 Drugs 1,780,167 1,782,293 & Remedies Drugs & Remedies 1,266,398 910,942 Industrial Materials Reynolds Metals Co. 149,940 Entertainment Food & Food Products 4,760,619 3,113,738 Food & Food Products 2,758,364 3,264,159 Insurance Prudential Insurance Gasoline, Lubricants & Gasoline, Lubricants & Other Co. of America 78,372 Other Fuels 640,665 445,538 Fuels 499,380 315,292 Jewelry, Optical Goods Horticulture 1,188 Household Equipment 2,175,314 1,264,275 & Cameras Speidel Corp. 97,040 Household Equipment 334,874 640,196 Household Furnishings 427,701 257,128 Office Equip., Writing Household Furnishings 55,213 203,592 453,695 Industrial Materials 380,780 Supplies & Stationery Hall Brothers 247,696 Industrial Materials 92,475 148,437 Insurance 126,966 103,050 Insurance 183,650 157,858 Publishing & Media Curtis Publishing Co. 10,149 Goods Jewelery, Optical Goods & Radios, TV Sets, Phono- Jewelry, Optical & Cameras 256,983 230,970 Cameros 130,721 78,900 graphs, Musical Office Equipment, Writing Office Equipment, Writing RCA Supplies & Stationery 395,931 77,580 Instruments & Access. 241,077 Supplies & Stationery 83,250 66,580 Retail Stores & Direct Publishing & Media 68,804 16,062 Publishing & Media 19,514 53,721 Radios, TV Sets, Phonographs, Radios, TV Sets, Phonographs, by Mail F. W. Woolworth Co. 42,345 Musical Instruments & Access. 251,497 282,024 Musical Instruments & Access. 761,411 313,550 Smoking Materials R. J. Reynolds Retail Stores & Direct by Mail 1,236 Retail Stores & Direct by Mail 42,345 23,175 Tobacco Co. 945,693 Smoking Materials 1,181,980 1,295,189 Smoking Materials 3,426,300 2,942,932 Soaps, Cleansers & Soaps, Cleansers & Polishes 1,282,283 1,191,727 Procter & Co. Soaps, Cleansers & Polishes 2,412,734 1,889,445 Polishes Gamble 1,570,356 Sporting Goods Sporting Goods & Toys Parker Brothers 16,480 Toiletries & Toilet Goods 1,904,669 2,429,711 Sporting Goods & Toys 16,480 15,038 Toiletries & Toilet Transportation, Travel & Resorts 63,228 63,196 Toiletries & Toilet Goods 3,543,830 2,563,329 Miscellaneous 788,491 409,442 Transportation, Travel & Resorts 157,781 48,159 Goods Colgate -Palmolive Co. 852,169 Miscellaneous 284,163 170,141 Transportation, Travel TOTAL $13,221,205 $13,877,715 & Resorts Greyhound Corp. 84,867 Source: Publishers Information Bureau TOTAL $25,056,448 $17,447,905 Miscellaneous Swift & Co. 115,582

Network Radio Network Television Feb. Feb. Jan.-Feb. Jan.-Feb. Feb. Feb. Jan. -Feb. Jan.-Feb. 1954 1953 1954 1953 1954 1953 1954 1953 ABC $ 2,494,737 $ 2,538,663 5 5,325,391 $ 5,213,285 ABC $ 2,502,372 $ 1,481,032 $ 5,282,946 $ 3,085,924 CBS 4,775,564 4,670,833 9,968,470 9,827,981 CBS 9,965,481 6,621,629 20,678,810 13,705,248 MBS 1,695,804 1,638,075 3,501,576 3,424,209 DuMont 1,118,447 862,299 2,564,055 1,845,093 NBC 3,176,849 3,813,602 6,568,722 8,074,157 NBC 9,503,309 6,876,029 19,620,246 14,480,667

TOTAL $12,142,954 $12,661,173 $25,364,159 $26,539,632 TOTAL $23,089,609 $15,840,989 $48,146,057 $33,116,932 Network Radio Totals To Date Network Television Totals To Date ABC CBS MBS NBC TOTAL ABC CBS DuM NBC TOTAL January $ 2,830,654 E 5,192,906 $ 1,805,772* $ 3,391,873 $13,221,205 January 2,780,574 $10,713,329 $ 1,445,608 $10,116,937 $25,056,448 February 2,494,737 4,775,564 1,695,804 3,176,849 12,142,954 February 2,502,372 9,965,481 1,118,447 9,503,309 23,089,609

TOTAL $ 5,325,391 $ 9,968,470 $ 3,501,576 E 6,568,722 $25,364,159 TOTAL $ 5,282,946 $20,678,810 $ 2,564,055 $19,620,246 $48,146,057 Revised 3/29/54 Source: Publishers Information Bureau BROADCASTING TELECASTING April 5, 1954 Page 33 FACTS & FIGURES

KBS FINDS SMALL -TOWN AUDIENCES LOYAL Small -town residents listen to Table III Regional Location of the 479 KBS Stations their local stations more than Included in this Study Region No. of Percentage residents of larger cities do to Stations of Stations 1 theirs, Northeast 22 4.6 according to Keystone North Central 109 22.8 analysis of Nielsen Coverage South 278 58.0 West 70 14.6 NEWSREEL Service data. RADIO Total 479 100.0 RADIO families in the nation's small towns WKRC will air for Cincinnati announcements and the surrounding countryside are loyal lis- Hamilton on its Tom McCarthy Table IV Watch Co. teners farm show for a year. L to r: Kenneth Church, to their home -town radio stations, ac- Average Loyalty Index of Daytime Audiences to WKRC natl. sls. v. p.; Jim Corcoran, Hamilton cording to an analysis of Nielsen Coverage the 479 Stations in this Study Service data made Loyalty Index Watch Co. and BBDO; Mr. McCarthy, m. c., by Keystone Broadcasting Total In Home NCS and David G. Taft, WKRC exec. v. p. System, a recent NBC subscriber. The study Audience Areas of Station shows that approximately three -fourths of the All Stations 74.0% 79.1% total audience of these small town stations is By Home -Town Population: made up of regular daily listeners rather than Under 5,000 71.9% 76.5% occasional tuners -in, KBS said. 5,000 -9,999 74.6% 79.8% 10,000- 14,999 73.7% 78.3% Elimination from KBS' list of 700 affiliates 15,000- 19,999 74.9% 80.6% all stations of more than 5 kw power, those in By No. of Stations in Home -Town: cities of 20,000 or more population and those in One 73.9% 79.0% metropolitan areas, leaves 479 KBS affiliates in Two or Three 75.1% 80.2% small city areas. Of these, KBS pointed out: 74% of the homes listening weekly in the Table V stations' total coverage areas are also part of the Average Percentage of Stations' Audiences In the stations' audience on the average day. Home Area of the Station. by Town Size Town Size Weekly Average Day 79.1% of the homes listening weekly in Under 5,000 53.2 58.8 the stations' home areas are also average daily 5,000 -9,999 59.7 63.8 10,000 -14,999 58.9 62.6 listeners to their home -town stations. 15,000- 19,999 69.4 74.7 KWKH Shreveport is celebrating its eighth Compared with these figures a similar year of carrying Your Esso Reporter. L to r, study of 36 major market stations showed a KWKH asst. mgr.; Fred Watkins, J. C. Wil- total coverage area loyalty index of 68% and a bourne, asst. div. mgr. for Esso in New Orleans; Nielsen Radio List Henry Clay, KWKH v. p. -gen. mgr., and H. D. home area loyalty index of 68.9 %. Monroe, Esso dist. mgr. As the adjoining tables show, the small town Puts 'Benny' at Top station loyalty index figures are relatively un- CBS affected by the size of the community, with Radio's Jack Benny Show led the A. C. Nielsen little .difference percentagewise between Co. list of top evening, once -a -week towns evening network of less than 5,000 inhabitants and those of more radio shows for the week of 21 -27. Next in were than 15,000. Nor does the number of stations order CBS' Amos 'n' Andy and Lux Radio Theatre. The in the community make any significant change. listings: In all cases, the home area audiences are slight- Rank Program Homes Reached (000) ly more loyal to their local stations than are Evening, Once -a -Week the total audiences. (Average for all Programs) (1,959) 1 Jack Benny Show (CBS) 4,478 The study also shows that stations, in the 2 Amos 'n' Andy (CBS) 4,338 smaller towns appear to build up a pattern of 3 Lux Radio Theatre (CBS) 4,012 4 Our Miss Brooks (CBS) 3,592 listenership and audience loyalty in which a 5 People Are Funny (CBS) 3,498 larger share of their total audience comes from 6 Mr. Keen (CBS) 3,219 7 Mr. and Mrs. North (CBS) 3,125 outside their home NCS areas than is the case 8 My Little Margie (CBS) 3,125 for stations in larger towns. This probably is 9 You Be t Your Life (NBC) 3,079 explained by the fact that most stations in 10 Charlie McCarthy Show (CBS) 3,079 Evening, smaller towns are in regions where Multi- Weekly stations are (Average for all Programs) (1,166) quite some distance apart. In these cases, each 1 News of the World (NBC) 2,239 station performs an important community serv- 2 One Mans Family (NBC) 2,192 ice over a relatively large geographical area, 3 Fibber McGee and Molly (NBC) 1,959 WHAM Rochester has aired Tower Clock Time indicating its total audience may be far in ex- Weekday (Average for All Programs) (1,773) 23 years for Sibley, Lindsay & de- 1 Romance of Helen Trent (CBS) 3,079 Curr Co., cess of the size of its home town. 2 Aunt Jenny (CBS) 2,845 partment store. At renewing (I to r): Seated - Translation of the percentage figures into 3 Our Gal, Sunday (CBS) 2,845 Louise Wilson, show m. c. for SL &C, and Egil the number of 4 Guiding Light (CBS) 2,752 families reached by the 479 5 Wendy Warren and the News (CBS) 2,705 Krogh, SL &C pres. Standing -William Fay, small town stations reveals a combined average 6 This Is Nora Drake (Bristol -Myers) (CBS) 2,366 gen. mgr., and Jack Kennedy, sls. mgr., both daily audience of 4,770,410 homes, which rises 7 Road of Life (CBS) 2,472 WHAM, and J. Loewenguth, SL &C pubi. dir. B Stella Dallas (NBC) 2,472 to a total of 6,444,980 homes reached per week. 9 Arthur Godfrey (Pillsbury) (CBS) 2,426 WXYZ Detroit will carry Mon. -Fri. morning Background data on these affiliates is as 10 Backstage Wife (NBC) 2,426 Day, Sunday (Average for All news 52 weeks for Texas Co. Seated, G. B. follows: Programs) (886) 1 Shadow, The (MBS) Fraser, Mich. mgr. of Texas Co.; L to r, - stand 2 Lorne Greene (MBS) 1,679 ing-C. A. Bentley, asst. div. mgr., and R. P. Table I 3 Cecil Brown Commentary (MSS) 1,586 Keim, zone mgr., Texas Co.; Hal Neal, dir. Number of KBS Stations Located in Day, Saturday (Average for All Programs) (1,353) sls., and of radio James G. Riddell, WXYZ pres. Various Size Towns 1 Stars Over Hollywood (CBS) 2,472 Population of Town No. of Stations 2 Theatre of Today (CBS) 2,239 (1950 Census) 3 Bill Shadel and the News (CBS) 1,912 Under 10,000 324 Copyright 1954 by A. C. Nielsen Co. 10,000 -19,999 155 Total 479 Direct Mail Gains Table II DIRECT MAIL advertising expenditures Number and Percentage of KBS Stations for the month of February were reported in the Study Located in Towns with by the Direct Varying Numbers of AM Stations Mail Advertising Assn. last week to have amounted to $103,902,873, No. of AM No. of Percentage of Stations in Stations in Stations in said to represent a gain of 5.86% over Town Such Towns Such Towns expenditures for February 1953. DMAA One 426 89.0 noted the total amount for Two and Three 53 11.0 the first two months of 1954 was $209,412,970. Total 479 100.0 BROADCASTING TELECASTING Buy W H 0 and Get Iowa's Metropolitan Areas.. Rod the Remainder of Iowa!

TAKE AUTOMOTIVE SALES, FOR INSTANCE!

5.4% CEDAR RAPIDS

4.5% TRI -CITIES

13.3% DES MOINES

2.6 °/O DUBUQUE

4.3% SIOUX CITY

4.0% WATERLOO

65.9% REMAINDER OF STATE

THE "REMAINDER OF IOWA" ACCOUNTS FOR THESE SALES: (Which You MISS Unless You Cover the Entire State) 61.2% Food Stores S.A.M. DAYTIME Eating and Drinking Places MINNESOTA 63.2% STATION AUDIENCE AREA 47.9% General Merchandise Stores 51.5% Apparel Stores 61.4% Home Furnishings Stores 65.9% Automotive Dealers 74.9% Filling Stations 60.8 Building Material Groups 62.0% Drugstores

Source: 1953 -'54 Consumer Markets

BUY ALL of IOWA- Pius "Iowa Plus" with YtRASNA W Dos Moines . . . 50,000 Watts Palmer. President FREE & PETERS, INC., National Repretrntativet Col. B. J. ottic P. A. Loyet, Resident Manager

BROADCASTING TELECASTING April 5, 1954 Page 35 FACTS & FIGURES TRADE ASSNS.

FLANAGAN URGES SRA -4A JOINTLY STUDY Parsons Like Radio -Tv REQUEST FOR AUDIO -ONLY IDS ON TV PRESBYTERIAN ministers do not allow themselves much time for recreation, but Kools' agency originally had suggested that the full screen be utilized when they do, tv and radio are their by the advertisers during the ten second filmed announcements. favorite modes of diversion. A recent survey by the Rev. Keith H. PROPOSALS that tv stations confine their Noting that the "advertising impact is further Sackett, Kansas City, Mo., of that city's identifications (IDs) to audio only, giving the diminished" by the requirement of some sta- Presbyterian ministers, revealed that al- full screen to the sponsors of 10-second com- tions that their call letters appear in the top most half of the ministers who replied mercials telecast concurrently with the IDs, or 25% of the frame, Mr. Harrington reported to the questionnaire listed "lack of time" any other suggested changes in the ID standard that "many stations around the country" are as the primary reason for inadequate should be referred to a standing joint commit- scheduling IDs without this stipulation. "The recreation. Many don't even take half tee of Station Representatives Assn. and Ameri- full use of the ten -second spot is necessary to a day off during the week. Others replied can Assn. of Advertising Agencies, T. F. Flana- the best results in a campaign," he stated, em- that when they do take time off, their gan, SRA managing director, said in a bulletin phasizing that the results of a campaign deter- recreation is generally "unplanned." sent last week to all tv stations as well as SRA mine the allotment of appropriations for fu- However, when they do find time for members. ture campaigns. diversion, the ministers' preferences for SRA bulletin was prompted by a letter from Commenting on this thought, Mr. Flanagan, family recreation are, in order: tv and Ted Bates & Co., agency for Brown & William- in his bulletin, said: "If our good friends, the radio, picnics, games and movies. Non - carrying son Tobacco Co., to all stations ID advertisers and agencies, require more time family, spectator -type sports, that they announcements for B & W's Kools asking that and space than are available in a tv station prefer watching are: football, baseball, they "accept Kool 10- second filmed announce- boxing and basketball. ments which take advantage of 100% of video ID under SRA ID standard, then that might space for selling of the product, using the suggest the need for an announcement-not 'voice-over' technique for station identification." an ID -that is not now on stations' rate cards." an. -Feb. Radio -Tv Output Letter, dated March 26 and signed by Mr. Flanagan reminded the tv broadcasters Drops Back to '52 Level Thomas F. Harrington, partner in the agency, that the SRA ID standard was "evolved through RADIO and tv set output at factories dropped tiring January and February 'from the 1953 evel to about the 1952 point, according to adio-Electronics -Tv Mfrs. Assn. Production the two months of 1954 totaled 847,504 levision sets compared to 1,449,831 in the ame 1953 period and 814,269 in 1952. Output of radios totaled 1,641,213 sets in anuary- February compared to 2,285,581 a ear ago and 1,566,590 in the first two months f 1952. Of 769,232 radios made in February, 12,298 had fm tuning circuits, with another 1,287 tv sets having fm circuits. Uhf tuning facilities were built into 92,275 f the 426,933 tv sets produced in February, or a little less than one -fourth of the output. Radio and tv set production during the first two months of 1954 follows: Home Televi-ion Radio Sets Portables anuary 420,571 271,036 46,571 February 426,933 233,063 98,275

TOTAL 847,504 504,099 144,846 Auto Radio Clock Total Rodio anuary 394,442 159,932 871,981 ebruary 331,961 105,933 769,232

TOTAL 726,403 265,865 1,641,213 CONGRATULATIONS are in order following election of new officers and governors by members of the Chicago Chapter of the American Assn. of Advertising Agencies in that city last fortnight. L to r: George B. Bogart, vice president, J. R. Pershall Co., 'Lucy' And Groucho Lead new vice chairman; Richard L. Scheidker, New York AAAA office; James G. Cominos, ARB's Lists for March 1 -7 vice president and radio -tv director, Needham, Louis & Brorby, new Chicago Chapter AMERICAN Research Bureau rated CBS -TV's chairman, and Clinton E. Frank, Clinton E. Frank Inc., retiring chairman. Love Lucy as the top evening, once -a -week etwork tv show for March, based on viewing said that "we are contemplating the production the cooperation of a committee of tv station for the week of March 1 -7. ARB reported of new commercial spots within the next two representatives and agency timebuyers in con- NBC -TV's You Bet Your Life was No. 1 of the weeks" and asked for an early reply. Late sultation with stations and advertisers." Aimed top 10 shows in television viewers reached dur- last week an agency spokesman said that it at simplifying and standardizing mechanical ing the same period. The ARB list: was too soon to know how many stations would requirements for IDs and establishing an ID go along with the proposal. Mi. Rank Program Rating Flanagan rate based on video-audio time shared by ad- 1 I Love Lucy (CBS) said he had 67.2 that heard from a number of vertiser and station, the committee's efforts pro- 2 Dragnet (NBC) 62.1 stations, which, so far as he knew, were "unani- 3 You Bet Your Life (NBC) 57.2 duced a standard that had helped to create 4 Talent Scouts (CBS) 52.2 mous in opposition to the proposal." 5 Jackie Gleason (CBS) 49.0 more national tv spot sales, he said. 6 Life of Riley (NBC) 46.1 7 Our Miss Brooks (CBS) 44.6 Budget Figures "SRA's suggestion," the bulletin concluded, 8 This Is Your Life (NBC) 44.1 "is that the current and future questions of 9 T-Man In Action (NBC) 42.7 In his letter to stations, Mr. Harrington 10 Kraft Tv Theatre (NBC) 41.4 related nature be resolved by a continuing pointed out that 93% of the entire Brown & joint committee of SRA and 4A members. That Viewers Williamson Rank Program (000) advertising budget is devoted to would assure a simple, convenient and busi- 1 You Bet Your Life (NBC) television and 85% of all spots used for Kools nesslike procedure for handling such mutual 2 I Love Lucy (CBS) 44,,380 are 10- second ID announcements. "While the 3 Dragnet (NBC) 44,090 problems in the light of tv's ever changing 4 Jackie Gleason (CBS) 36,750 use of ID spots is an economical way to reach scene with due for the real 5 Talent Scouts (CBS) 33,120 consumers," he said, "it is equally true that 10 and consideration 6 Comedy Hour (Cantor) (NBC) 32,530 problems of all concerned. 7 Toast of the Town (CBS) 29,970 seconds does not afford the advertiser very 8 Godfrey and Friends (CBS) 29,400 much time in which to deliver his message, "The accent should always be on how best 9 Mama (CBS) 27,940 10 Milton Berle (NBC) 27,410 either visually or on the sound track." to use spot tv to sell more goods and services." Page 36 Apri[ S; 1954 BROADCASTING TELECASTING CBS IN PITTSBURGH

the new KQV announces the appointment of scut H. wteit, eampoul INC. as NATIONAL REPRESENTATIVES

KQV CBS RADIO 5000 WATTS 1410KC

BROADCASTING TEtECASTINO April 5, 1954 Page 37 ADVERTISERS & AGENCIES

Marguiles, New York, industrial designers. Final session will feature a "Newsweek Peri- scope" panel on advertising and other Washing- ton developments, moderated by Ernest K. Lindley of Newsweek, and a speech by Roy E. Larsen, president of Time Inc., director of The Advertising Council, and chairman of the Na- tional Citizens Commission for the Public Schools. The annual meeting will be preceded, on April 21, by the fifth annual council and chapter governors' day, with governors of six AAAA sectional councils and 16 chapters meeting in an all -day conference to exchange information. Fetzer Says Tv Code Is Improving Programs TELEVISION CODE problems are discussed with Chairman John W. Bricker (R -Ohio) SELF-REGULATION of tv by means of the of the Senate Interstate & Foreign Commerce Committee, by the NARTB Television NARTB code is improving calibre of programs Code Review Board at a conference last Monday. Seated: Sen. Bricker and Mrs. A. and advertising, according to John E. Fetzer, Scott Bullitt, KING -TV Seattle. Standing (I to r): Ewell K. Jett, WMAR -TV Baltimore; WKZO-TV Kalamazoo, Mich., chairman of the J. Leonard Reinsch, WSB -TV Atlanta, review board vice chairman; John E. Fetzer, NARTB Television Code Review Board. WKZO -TV Kalamazoo, Mich., board chairman; Thad Brown, NARTB tv vice president; Progress can be traced through the board's expanded program Robert K. Richards, NARTB administrative vice president, and Edward H. Bronson, of staff monitoring, he said Wednesday after a Monday -Tuesday of tv code affairs. The board also met with other senators. board director meeting at NARTB Washington headquarters. The monitoring project was started early last RADIO -W HIGH ON AAAA AGENDA autumn and has had what Mr. Fetzer called "a salutary effect upon the educational processes American Assn. of Advertising Agencies has given broadcasting a which are so essential to a self -examination top position for study at the upcoming White Sulphur Springs con- process of this sort." vention. Color tv to come under scrutiny of delegates. Edward H. Bronson, director of television code affairs, reported to the board that have a primary role be open to guests, mornings will be devoted to in more TELEVISION and radio than half of the cases where changes had for the 36th annual meeting of business, afternoons to sports. been on the agenda proposed those recommended had been put of Advertising Agencies, The April 22 meeting, starting at 10 a.m. with the American Assn. into effect by stations and networks involved. to be held April 22-24 at the Greenbrier, White Chairman Ludgin presiding, will include elec- The board members met last Springs, W. Va. tion of officers and directors; reports by Presi- Monday with Sulphur Chairman John W. Bricker (R -Ohio) A panel on color television is slated to launch dent Frederic R. Gamble and Treasurer Win- of the Senate Interstate & Foreign on April 23, while throp Hoyt Charles W. Hoyt Co., New York. Commerce, Com- the initial open meeting of mittee. They told the broadcast media Mr. Hoyt also will present proposed amend- Sen. Bricker about the code's two discussions based on provisions and the progress business meeting the ments constitution and by -laws. John P. in self -regulation of are booked for the closed to the the television industry. Wednesday day. Cunningham of Cunningham & Walsh, New afternoon 'Preceding the board met with Sen. Charles E. Potter (R- Marion Harper Jr. of McCann- Erickson, York, will present the report of the committee Mich.); color tv panel Sen. Homer Ferguson (R- Mich.); Sen. New York, will moderate the to nominate officers and directors, while Dwight Griswold (R- Neb.); which "top authorities from lead- August A. Nelson of the AAAA will present Sen. John M. But- discussion, in ler (R -Md.), and Sen. E. M. Dirksen ing networks and manufacturing companies" nominations of sectional councils. Membership Drive will review latest information on color sets, After the reports on the Justice Dept. in- With the number programming, costs, and production problems. vestigation, of industry code subscrib- ARF progress, radio-tv labor re- ing stations having increased This session is slated at 9:45 a.m., April 23. lations and agency services and compensation from over 100 to over 200 in a year the board decided to in tv, the members will divide into three groups, conduct Labor Relations a membership drive to bring in more stations. according to size of agency, for luncheon and All four networks are April 22 morning session closed to members. This message In the afternoon meetings. Louis N. Brockway of has been sent to non -subscribers: but agency people, Edward G. Wilson of Young & Rubicam, New York, will head the all The Television Code Review Board has just J. Walter Thompson Co., New York, chairman over -$15 million group; Charles L. Rumrill of completed its 10th meeting since re- its formation of the AAAA special committee on labor Charles L. Rumrill & Co., Rochester, the $2- on March 1, 1952. We are encouraged to believe lations, will examine "Labor Relations in $15 million group, and Arthur G. Rippey of that the code in this difficult period of forma Radio and Television." His address will be Arthur G. Rippey & Co., Denver, the under -$2 tion and administration has gained substantial followed by an appraisal of "Agency Services million group. acceptance among its subscribers. The service in Television" by J. Davis rendered by the board and its staff in an ad- and Compensation An organization meeting of the new board visory of BBDO, New York, chairman of capacity has assisted station operators Danforth is set for 5 p.m., followed by cocktails and in their genuine effort to establish basic tenets a special joint subcommittee. dinner for AAAA members and ladies. for good taste in advertising and programming. Other highlights of the April 22 morning The April 23 session, slated at 9:45 a.m. to However, the total effect of such an in- meeting, aside from elections and reports, will dustry -wide noon, will open with the panel on color tv, effort in the last analysis depends be a discussion of the Justice Dept.'s current upon the total enthusiasm lent followed by a session in which Fairfax M. Cone to it by all investigation of advertising, by George Link broadcasters. The board sincerely believes that of Foote, Cone & Belding, Chicago, will speak Jr., AAAA counsel, and a report on "What the those who subscribe serve not only their self in- on the need for devoting interest and best skills terest but the Advertising Research Foundation Has Pro- larger and more significant public to the field of creative advertising, and Robert interest. It respectfully solicits your support duced So Far." in this movement Saturday sessions J. Keith, vice president of Pillsbury Mills, will toward continuing improve- Theme of the Thursday- ment of the profession through continuing self- Business Good -Making' Advertis- discuss better integration of sales and adver- is "Keeping tising. examination of its product. ing Better." The program is being planned by Board members who attended The annual reception and dinner will get the quarterly the operations committee of the AAAA board, meeting besides Chairman Fetzer were underway at 6 p.m., April 23. J. headed by Chairman Earle Ludgin of Earle Leonard Reinsch, WSB -TV Atlanta, vice chair- Ludgin & Co., Chicago, and Vice Chairman The April 24 program, starting at 9:30 a.m., man; Ewell K. Jett, WMAR -TV Baltimore and William R. Baker Jr., of Benton & Bowles, will open with a showing of the joint AAAA- Mrs. A. Scott Bullitt, KING -TV Seattle. Walter New York. Total attendance will be limited to Assn. of National Advertisers film on "The J. Damn, WTMJ -TV Milwaukee, was absent. 550, including members, guests and ladies. Future of America," followed by a talk on Taking part in the meeting were NARTB Presi- Meetings of April 23 -24 will be open to in- "Who's Having the Fun ?" by Charles H. dent Harold E. Fellows; Robert K. Richards, vited advertiser and media guests. Brower of BBDO and a slide presentation by administrative vice president, and Thad H. Except for April 22, when sessions will not Walter Margulies, president of Lippincott & Brown Jr., vice president and tv counsel. Page 38 April 5, 1954 BROADCASTING TELECASTING WLS NOW FULL TIME STATION

FCC APPROVES MERGER RADIO STATIONS WLS AND WENR

BETTER SERVICE FOR CHICAGO AND MIDWEST LISTENERS

Leading Stars of Both Stations and ABC Network, Plus Popular New Features, to Bring Listeners the Best of Everything on the Air

SEE FOLLOWING PAGES FOR DETAILS [)

890 KILOCYCLES 50,000 WATTS ABC AFFILIATE REPRESENTED BY BLAIR & CO.

BROADCASTING TELECASTING April 5, 1954 Page 39 Advertisement

The new full -time WLS began broadcasting on its clear channel frequency of 890 kilocyles with 50,000 watts on April 1st and is a full -time ABC affiliate.

WLS NATIONAL BARN DANCE

CELEBRATES THIRTY YEARS

ON AIR 24th OF THIS MONTH

The WLS National Barn at the 8th Street Theater. Dance has been broadcast every As a star -maker the Barn Saturday night since April 19, Dance has had no equal. Even 1924, making it the longest con- a partial list of artists who got tinuously broadcast program in their start or appeared as es- radio. Although it has had tablished performers on the many imitators through the program reads like a "Who's years, this granddaddy of folk Who" of show business. music shows is still the best of There was Ruth Etting, Les them all. Paul, Win Strake, Curt Massey, Right from the start the show Gene Autry, Fibber McGee and was so popular the listeners Molly, Sam and Henry (later wanted to see it, so WLS be- Amos 'n Andy) , George Goebel, came the first station to have a Smiley Burnette, Red Foley, Rex MANY WLS LOCAL PROGRAMS studio theater. But by 1932 Allen, Pat Buttram and Max reservations there were being Terhlme, to mention only a made '7 months in advance. few. In that depression year WLS Sponsor -wise the show has ARE NATIONALLY FAMOUS chalked up another radio "first" always been a record- break- with its rec- er. Altogether ord - breaking the present School Time, a program fea- Because of her long experi- show. It took sponsorship ture on WLS since 1937, has ence in planning homemaker over Chicago's adds up to '74 been recognized nationally by shows, Martha Crane's pro- 8th St. Thea- years of ad- seven citations, including Free- grams are women's magazines ter, broad- vertising, with doms Foundation and the du- of the air as she discusses casting the two advertis- Pont Award. home decora- Barn Dance in ers having The picture tion, child two complete been with the shows Jose- rearing, enter- shows and show since phine Wetzler tainment and charging ad- 1933. and School food prepara- mission. Since With the Time cast, tion. then more Homer & Jethro Red Blanchard listeners it's a broadcasting WLS prides than 2,350,000 record -break- to an estimat- itself on the people have paid to see it. er, too. Last year such stars as ed audience of fact that it is In 1934 when the Barn Dance Bob Atcher, Lulu Belle and 1,360,000 pu- the only Chi- was 10 years old, it was asked Scotty, Capt. Stubby and the pils in Mid- cago radio to put on one show at the Cen- Buccaneers, Woody Mercer, The west grade station that tury of Progress Exposition. Beaver Valley Sweethearts and schools. The Martha Crane Dr. John Holland has a radio Fair officials expected 10 to 15 Dolph Hewitt, played before programs, pre- pastor - Dr. thousand to attend but between more than 1,500,000 in the Mid- pared in cooperation with an John Holland. More than a 25 and 35 thousand arrived. west. In addition, the "SRO" Advisory Board of nationally generation has grown up lis- This one -time engagement was sign is up almost every Satur- known educators, teaches good tening to his "Little Brown expanded to five weeks. day night at the 8th St. Theater. citizenship and cultural and Church of the Air" since it In 1944 when the show was As it enters its thirty -first social relations. started March 18, 1925. twenty years old, the cast went year of entertaining, this friend- WLS has always had programs WIS is proud of "Dr. John" to Hollywood to appear with ly, folksy show is the listening of special interest to its home- and the other WLS personal- Robert Benchley in the Para- "must" in the homes of the maker audience, too. Kitchen ities the listeners love -who mount picture "National Barn Midwest that it has been for Club is one such welcome vis- give them service and fun in Dance" which was premiered more than a generation. itor in our listeners' homes. the high WLS tradition. Page 40 April 5, 1954 BROADCASTING TELECASTING Advertisement

By continuing the policies that have been successful for WLS, the new full -time station will render an even greater service to both listeners and advertisers.

WLS FARM PROGRAMMING IS

COMPLETE, AUTHORITATIVE

AND UP -TO- THE -MINUTE

WLS broadcasts the most News Editor; and Harry Camp- complete and authoritative farm bell, farm expert and formerly programs because the WLS farm Information Specialist with the program staff is made up of United States Department of some of the best informed agri- Agriculture. cultural leaders in the Midwest. Since marketing is the key to Taking part in this service to successful farming, WLS has Midwest agriculture, are mem- the most complete schedule of bers of the editorial staff of market reports in the Midwest Prairie Farmer, one of the na- including the latest livestock, tion's top farm publications. grain; poultry, butter and egg Headed by Paul Johnson, edi- reports, broadcast at the time tor -in-chief, Prairie Farmer of day that the farmer wants WLS BRINGS LATEST NEWS writers and field reporters, are them. not only "on the air" giving WLS broadcasts a complete first -hand information on agri- livestock market report each cultural development, but main- day, direct from its own studiò ON ALL IMPORTANT EVENTS tain a steady flow of im- at the Chicago Livestock Yards, portant farm news to WLS. and grain market reports di- Dinnerbell, rectly from WLS, recognizing the impor- WLS often reaches the scene the oldest con- the Board of tance of news, is one of Amer- of an event Just moments after tinuous farm Trade in Chi- ica's leading radio stations in it takes place. service pro- cago. the amount and quality of news The news staff is headed by gram in radio, Because broadcast daily. The facilities William Small and Jim Horst - started in 1924 "on - the - include news man. Among and broadcast farm" sales of wires from the newscast- during the poultry and the Associated ers at WLS noon hour, eggs are more Press, United are such out- keeps the vast important Press and spe- standing per- farm audience than terminal cial news serv- sonalities a s informed con- market sales, ices. In Chi- Bill Duane, cerning im- Dix Harper Harry Campbell reports of cago, the WLS Larry Alex- portant farm- these sales are news staff ander, Jim ing events and up-to- the -min- telegraphed to WLS just prior to often reports Johnston, Jack ute developments. Agricultural broadcast time each day. An- on- the -spot Stilwill, Ul- leaders from all over the world other important service is the events, fre- mer Turner have spoken to the WLS Din - report of future markets on the quently re- Larry Alexander James Horsham and Dix Har- nerbell audience from WLS Chicago Mercantile Exchange. cording the per. In addi- studios, state fairs, agricultural Direct lines to the U. S. voices of the people in the news. tion, WLS also features the meetings, farm youth rallies, Weather Bureau give WLS lis- All WLS newscasts are care- latest ABC network news. community festivals, or simply teners the latest authentic fully edited by experts to see For accurate and complete from a farm home. weather information through- that both sides of the story are news reports at breakfast, at The WLS radio personalities out the entire day. told accurately and objectively. noon, in the late evening -all who conduct the farm programs It is little wonder that so WLS does not "take sides" in through the day, it's WLS - include Maynard Bertsch, who many of Mid -America's best its news programs. Mid- America's Number One is well known through his past farmers turn to WLS for service, Pictured here is a telephone Station for complete news cov- work as Indiana Field Editor for information, and for the recording of "news on the spot." age of local, national and inter- for Prairie Farmer; Dix Harper, most accurate and objective re- Using a recording like this national events. farm specialist and WLS Farm porting of farm developments. BROADCASTING TELECASTING April S, 1954 Page 41 Advertisement

N. Y. METROPOLITAN OPERA DON Mc NEILL & HIS F AMOUS

HEARD REGULARLY ON WLS BREAKFAST CLUB HEARD ON

WLS listeners are privileged The brilliant 1953 -54 season attend a performance of the got under way with the broad- WLS WEEKDAY MORNINGS etropolítan Opera in New cast of Gounod's "Faust" with ork City every Saturday aft- an outstanding cast led by Jussi :noon during the opera season. Bjoerling in the title role. On June 23, 1933 Don McNeill Following the popular Break- Millions of listeners by a twist Verdi, who seems to be every- took over a morning show called fast Club, WLS features story f their radio dials are trans - one's favorite composer, has "The Pepper Pot ", introduced programs which are favorites ted to the world- famous been well represented with the a new format -four calls to with the women listeners. pera house for hours of en- broadcasts of his "Aida ", "11 breakfast, March Time and "My True Story ", "Whisper- hantaient as the world's great - Trovatore", "La Traviata" and Memory Time -and the Break- ing Streets" and "Modern Ro- st artists perform the darling "Rigoletto ". fast Club was founded. mances" relate complete stories uets and arias of the master Other favorites have been Since then the program has each day. "When a Girl Mar- composers. It is estimated that Donizetti's "Lucia di Lammer- become a day -starter as tradi- ries" is a long -time favorite in the WLS area an audience moor", Mozart's "Don Giovan- tional as the morning cup of serial which relates true -to- of more than 343,900 people in ni", Wagner's "Die Walkure" coffee to its more than '1 million life episodes in the married 181,000 homes take advantage and Moussorgsky's "Boris God - listeners across the country. life of Joan and Harry Davis. rthis great cultural. treat. unov". The show's original format When it's "Time for Betty has remained through the Crocker ", America's First Lady years, with now and then an of Foods crowds a lot of fresh, added feature. In 1944 Don in- zesty ideas into her five minute troduced the "Moment of Silent shows with valuable homemak- Prayer" for a "world united in ing tips and culinary how-to - x j' peace ". The "Sunshine Shower" do's. which was started in 1946 has Moppets will continue to hear rwv.- SVyER ` resulted in their favorites ®p ,,,,"t thousands of -the inter- 4 cards being planetary ad- t7.`' L Ì° 9,1-01ct ß sent to pa- ventures of _ tients in hos- their friends im , i < frfrrt- * pitals by of "Space Pa- wt 211101,,,r--** f a i t h f u l trol" And the ©* 7 -i! Breakfast storl es of ilir_.ik fi'JF'Ii " ` Clubbers. frontier days nip June 23, with "The V aeir ts ar-t ® 1953, the Lone Ranger" Ï íf IYraá twentieth an- and his pal, V F+5 `iïi _wk., .' niversary of Tonto. li...iiliiiso© l®©1 Betty Crocker Lone Ranger the program Older listen- iBÜiOri`i ' or,@Ifi'Q, was proclaimed "Don McNeill ers enjoy the songs of Jack WWI 4l - ?rr-y Day" in Chicago by Mayor Berch, the gay troubadour, re- _ - Kennelly. ports of sportscaster Bill íilí°Ilrlr`7 - 4.4. ®i3s' Stern, a ¡rod @V i t0 That year the program was and fearless commentator Wal- Fîü named the top radio variety ter Winchell. The Nelsons, G' show by Radio -Television Daily, America's favorite family, air rra` lq,k its year their hilarious dt`,away irt. -. and ended anniversary adventures in r wag -Ï9-"°íl!i _G'e4 by establishing a new studio at- "The Adventures of Ozzie and . iri4=c3 tendance record. Harriet." lli Three years before, ABC All these programs ii provide rr® ji7®d f signed Don to a 20 year con- shows for all tastes. They tract, assuring his services for make certain that WLS lis- a®ii4`r ¡i,ava the Breakfast Club until 1970. teners in the future will do The WLS merchandisable area where WLS is listened to, So the show's loyal fans can as they have always done- as proved by mail response and the research studies. look forward to enjoying the "just leave the radio at the 890 fun for a long time to come. spot on the dial." Page 42 April 5, 1954 BROADCASTING TELECASTING TRADE ASSNS.

Nation's Broadcasters Laud Judge Miller

JUDGE JUSTIN MILLER, for 81/2 years Piazza, soprano, and Ruggiero Ricci, vio- president and board chairman of NARTB, linist. The orchestra was conducted by Dino headed westward to his Pacific Palisades Cortese. home Friday bearing the best wishes of the Mr. Shafto recalled the industry's regu- broadcasting industry and leading figures in latory and legislative problems in 1945 as a the nation's political and economic life. special committee sought a leader to replace He left Washington at the wheel of a J. Harold Ryan, Storer Brodacasting Co., Chevrolet station wagon presented by 600 who had agreed to serve as interim president guests (for list of guests, see page 92) at. a after leaving the wartime Office of Censor- Wednesday testimonial dinner at the May- ship as assistant director in charge of broad- flower Hotel. The dinner marked Judge casting censorship. Members of that com- Miller's retirement from active service mittee also included William B. Way, KVOO at NARTB, though he continues as legal Tulsa; Mr. Reinsch; Frank Stanton, CBS; consultant on call. T. A. M. Craven, consultant; and the late John J. Gillin Jr., WOW Omaha. Tributes to his industry and legal attain- The Judge at the Wheel ments were paid at the dinner by G. Richard Judge Laws, a personal friend of the guest, Shafto, WIS -AM -TV Columbia, S: C., who paid tribute to Judge Miller's legal contribu- chairman and president in a dual role Thurs- presided and who was a member of the tions, saying that many important legal day, praised Judge Miller in these words: original committee that selected him to be- precedents in his rulings have attained wide "The ages have known them before and will come NAB president Oct. 1, 1945; Chief acceptance. "Obscurity will never overtake know them again -but I should not be sur- Judge Bolitha Laws of the U. S. District his distinguished name," Judge Laws said. prised that history will record appropriately Court (D. C.); Arthur B. Church, president Mr. Church lauded Judge Miller for his Judge Miller's unwavering and courageous of KMBC-AM -TV Kansas City, pioneer broadcaster, and NARTB President Harold E. Fellows. At the head table, besides the speakers, were Mrs. Miller; FCC Chairman Rosel H. Hyde; Associate Justice Tom C. Clark, U. S. Supreme Court; Fred Gamble, president, American Assn. of Advertising Agencies, and Carl Haverlin, president of BMI. Mrs. Miller was presented a silver candelabra. Frank M. Russell, NBC Washington vice TESTIMONIAL dinner to NARTB's retiring chairman, Judge Justin Miller, included president, and Ben Strouse, WWDC Wash- this head table group (I to r): Fred Gamble, president of the American Assn. of Ad- ington, were co- chairmen of the dinner com- vertising Agencies; NARTB President Harold E. Fellows; Judge Bolitha Laws, Chief mittee. Clair R. McCollough, Steinman Justice, U. S. District Court (D. C.), and Judge Miller. Stations, and Robert D. Swezey, WDSU- leadership during the postwar period, with contribution to freedom of broadcasting. AM-TV New Orleans, were co- chairmen of its Blue Book, restrictive legislative propos- One who admires him as I do can only hope the reception committee. Mr. Haverlin was als and television debut. He called him "our humbly that he can emulate that sturdy chairman of the entertainment committee. friend, counselor, executive and champion resolve and constant purpose. I take heart Other members were Paul W. Morency, of a new profession." He emphasized the in the fact that he is still to be associated WTIC Hartford, and J. Leonard Reinsch, efforts of Judge Miller to lead the industry with all of us broadcasters as a consulting WSB -AM -TV Atlanta. to professional stature in the American scene. counsel and that thus we will lose neither Entertainers at the dinner were Marguerite Mr. Fellows, who became NARTB board the genius of his mind nor the companion- ship of his person." Members of the reception committee were Campbell Arnoux, WTAR Norfolk, Va.; Ted Bergmann, DuMgnt; Hugh K. Bolee Jr., WEMP Milwaukee; Kenyon R. Brown, KWFT Wichita Falls, Tex.; Kenneth L. Carter, WAAM (TV) Baltimore; George H. Clinton, WPAR Parkers- burg, W. Va.; William Fay, WHAM Rochester; Michael R. Hanna, WHCU Ithaca; E. K. Hart- enbower, KCMO Kansas City; Harold Hough, WBAP Fort Worth; Earl M. Johnson, MBS; Merle S. Jones, CBS; Edgar Kobak, WTWA Thomson, Ga.; Herbert L. Krueger, WTAG Worcester, Mass.; F. Ernest Lackey, WHOP Hopklnsvllle, Ky.; John F. Meagher, KYSM Mankato, Minn.; Paul W. Morency, WTIC Hartford; William D. Pabst, KFRC San Fran- AT HEAD TABLE to pay tribute to Judge Justin Miller were (I to r): G. Richard Shafto, cisco; Stanley R. Pratt, WSOO Saulte Ste. Marie, Mich.; Ward L. Quaal, WLW Cin- WIS Columbia, S. C., presiding; Mrs. Miller; Arthur B. Church, KMBC Kansas City; As- cinnati; George B. Storer, Storer Broadcast- Carl Haverlin, BMI ing Co.; Alexander Stronach, ABC; E. R. sociate Justice Tom C. Clark, U. S. Supreme Court; hotel attendant; Vadeboncoeur, WSYR Syracuse; A. D. Wil- president; FCC Chairman Rose! Hyde. lard Jr., WGAC Augusta, Ga.

ers elected were J. E. Drew, Lever Bros., eastern Va. AP Broadcasters to Meet Public Relations Assn. vice president; H. F. Williams, Manufacturers ALL -DAY meeting of the Virginia Associated Elects Smith President & Employers Assn., midwestern vice president; Larry Crosby, Bing Crosby Enterprises, western Press Broadcasters will be held April 9 at the JOHN H. SMITH Jr., NARTB promotion man- vice president; Joan Shumway, Bryn Mawr, Pa., National Press Club, Washington. Ben Mc- ager, today (Monday) becomes president of secretary, and Yates Catlin, American Water- Kelway, editor of the Washington Star, will the American Public Relations Assn. at the ways Operators, treasurer. speak at the evening banquet. A series of association's 10th anniversary convention, be- will Among the speakers at the convention awards for commentary, sports, farm, women's ing held at the Hotel Biltmore, New York. He be Lee H. Bristol, president and director of and other programs will be given. John M. is a past president of APRA's National Capital the Bristol -Myers Co.; Elmo Roper, director of Forge, in Washington, and has been a national International Public Opinion Research Inc.; Hightower, AP State Dept. reporter and winner board member. Barry Wood, NBC-TV color coordinator, and of Pulitzer, Raymond Clapper and Sigma Delta Mr. Smith was elected in a mail ballot. Oth- Galen Drake, CBS Radio comentator. Chi awards, will be luncheon speaker. BROADCASTING TELECASTING April 5, 1954 Page 43 TRADE ASSNS.

agency, discussed radio -tv special events. Ralph STANTON POINTS TO RADIO, TV GROWTH, W. Hardy, NARTB vice president, reported on current legislative developments affecting broad- CBS INITIATIVE IN TALK TO BANKERS casting at the national level. Carlton Dargusch of radio and tv in general and that of CBS -AM -TV Jr., OARTB counsel, reviewed proposed legisla- Citing growth tion to come before the 1955 General Assembly in particular, the CBS Inc. president sees 90% U. S. tv set saturation and outlined association activities. and $1.25 billion in tv revenue by the end of 1957. RADIO continues as a healthy industry with a greater than that of the industry as a whole, he Rogers Elected President fúndamental, long -term vitality, and television declared. The network's gross billings rose from Of W. Va. Broadcasters fáces tremendous growth based on extended 30% of the overall industry total in 1949 -51 service to national advertisers and the impact of to over 40% last year. In January 1954 alone, LAWRENCE H. ROGERS II, WSAZ -AM -TV color, Dr. Frank Stanton, CBS Inc. president, he observed, CBS -TV's gross was 100 times Huntington, was elected president of the West icerted last week. greater than that of the same month in 1949. Virginia Broadcasters Assn. at its spring meet- Dr. Stanton also cited a steady sales increase And last year CBS -TV edged into first place in ing, held March 27 the record industry and a challenge to CBS tv network billings, he added. at Huntington. He Alice . in the transformation of the set and tube Citing CBS Television's initiative in the day- succeeds nufacturing field caused by color tv. time tv field, Dr. Stanton stated: Shein, WBTH Wil- liamson, wom- Dr. Stanton spoke before the Investment "There is no better illustration of the inter- only an to nkers Assn. of America, Central States dependence between program and sales leader- head a state roup, at a luncheon last Wednesday at the ship than the recent announcement that an addi- broadcaster's associ- rake Hotel in Chicago. tional $9 million worth of daytime business will ation. be placed on CBS Television Procter & John He said figures for the first two months of by Phillips, Gamble. . . ." WHTN Huntington, 954 show CBS Radio's gross sales are running t was vice 0% higher than those of "its nearest competi- Dr. Stanton pointed out that all media grew elected in expenditures from 1948 to 1953. Television president and A. G. t r," adding that CBS carries 9 out of 10 of the did not cut into any competing medium and was Ferrise, W M M tost popular evening programs and all 10 of N the most popular daytime shows. financed "out of the increased aggregate adver- Fairmont, secretary- tising expenditure rather than at the expense treasurer. Elected to The CBS president observed that, while there "I of other media." MR. ROGERS the board were pas been some sloughing off in network radio John Johns, WAJR Morgantown; South C. Bevins, toss time sales since tv, the aggregate figures Fewer Clearance Problems WKYR Keyser; Melvin Barnett, upward WLOH Prince- e overbalanced by the continued ton; John T. Taylor, WMOD Moundsville; ovement of spot and local time sales. He said CBS Television will grow because clearance problems Andrew W. Vickers, WMON Montgomery; P. "Nothing, it seems to me, illustrates the con- "should substantially dis- appear" with T. Flanagan, WHIS Bluefield; Joe L. Smith Jr., tinuing vigor of radió more dramatically than development of multiple station markets. Advertisers in the future will desire WJLS Beckley, and Paul Miller, WWVA 100 to 225 stations. Gross time revenue, which Wheeling. hit $16,000 for an evening half -hour in 1951, A. legislative committee was formed with can fie expected to increase "to something over Miss Shein as chairman. Other members are $60,000 in the not too distant future," he said. Harry Brawley, WCHS Charleston; Mr. Millir, The realization of color tv will not be easy, C. T. Garten, WSAZ Huntington, and George Dr. Stanton said, alluding to technical charac- ,Gray, WKNA -TV Charleston. teristics of the color system. Noting the com- Attorney Retained plexities, and cost of present receivers, the CBS Zane Grey Staker, Williamson attorney has president said, "The history of black and white been retained to state the industry's position television affords an on encouraging example of Canon 35 of the American Bar Assn., the possibility of now be- simplification of circuitry and fore the W. Va. Supreme Court. The the reduction in the cost canon of the components." covers publicizing of court proceedings. Dr. Stanton asserted that until 17 -inch or 21- "It is the position of WVBA in this case," inch tubes appear commercially, there will be Mr. Staker said, "that with utmost respect little demand to for color receivers. He predicted the organized bar the substantive content of the CBS- Colortron "205" "will go a long way Canon 35 constitutes an approach to the matter toward providing the basis for a general go- of publicizing :. MWailialf +rr.+w -- ahead for color of court trials which is funda- nos television." mentally contrary to the organic law of the CBS' confidence in the Colortron is further United States; bolstered with its development of the Chroma- "That the public coder (color) has the right to know what camera system to be manufac- is going on in the court and tured by General should not be Electric Co., he reported. denied that right arbitrarily and without the In the next seven or eight years, he added, 30 most compelling reasons; that trials in our to 40 million color receivers may be sold Dr. Stanton at the Rostrum at courts are public in the fullest sense of that prices considerably higher than those which pre- word and vailed for monochrome. with application to modern means of e fact that during the entire period of tele- communication should remain that way." ion's phenomenal growth, virtually two ra- Resolutions were adopted urging reappoint- o sets have been sold for every television set Ohio Broadcasters Seek ment of FCC Chairman Rosel H. Hyde and urchased," Dr. Stanton commented. opposing a proposal to place a consumer sales The CBS president conceded that, compared Libel and Tax Reforms tax on the sale of advertising. The association radio, "television's growth has been nothing OHIO broadcasters are expected to seek legis- decided that talk about economic gloom should ort of explosive," with 29 million American lation at the next session of the state be met by a positive approach to business news. ies after General owning tv sets eight years of the Assembly to obtain relief from the Ashland Oil & Refining Co. was host at a ual medium. use -tax imposed on radio-tv equipment. Speaker William Friday reception. "This rate of growth shows every evidence of A. Saxbe, Speaker of the Ohio House, lauded ntinuing until all but 5% to 10% of the lam- the Ohio Assn. of Radio & Television Broad- ' ies in the country have at least Chicago AAAA one television casters last Tuesday for the successful effort to Chapter s t by the ... end of 1957." obtain passage of a libel relief bill. Names Cominos Chairman He predicted colorcasting will stimulate both Robert W. Ferguson, WIRF Bellaire, pre- vertising and viewing, and reported advertis- JAMES G. COMINOS, vice president and sided as executive vice president at the spring radio -tv g expenditures on tv have adhered closely to director of Needham, Louis & Brorby meeting, held in Mansfield. Herbert E. Evans, Inc., has e curve of tv set ownership. He "we can been selected chairman of the AAAA's felt president of Peoples Broadcasting Corp., Colum- Chicago 1..k forward to aggregate television advertising chapter. bus, spoke on "Human Relations in Broadcast- Other officers elected at the annual meeting penditures of $1.25 billion by 1957 or ... ing." a fortnight ago were George B. Bogart, vice 58." Lansing Lindquist, radio-tv director of president, J. R. Pershall Co., vice chairman, CBS Television's own growth has been Ketchum, MacLeod & Grove, Pittsburgh and F. Strother Cary, administrative vice presi- age 44 April 5, 1954 BROADCASTING TELECASTING Since few men have had more impact on electronic behind -the- scenery hereabouts, it seems fitting to set forth a few of his contributions -not to make you buy more time, but to suggest that the Hol- landized time you do buy is tech- nically Grade AAA, with every minute full of rosycheeked, pear- shaped seconds.

Through thick , and a certain amount of thin, Holland pursues his better-equipment ideas to dead - end or happy ending. Among the latter are our Holland -made tv cameras, complete with synchronizing generators and amplifiers; a shadow box for pix or commercials which illuminates any one or more of twenty cards and allows direct pick-up of illuminated cards, sav- ing bum-outs, card shuffling and tempers; a power -driven, operator - ridden mike dolly, peripatetic with live camera; an adapter which permits superimposed slides on remote sportscasts and saves lugging post- er -size cards around. Because a broadcasting factory is not exactly placid, Holland relaxes at home -with a machine shop. He has two sons in the Air One Moment, Please Force, a daughter whom he adores (and vice versa), and a wife whose Tearing apart a television cam- ings like a fast dissolve; he has only complaint is that neither of era may not be Paradise to Harold been known to spend three weeks at their home tv sets works properly. Holland it's within walking a stretch out of his office. At such -but Holland is now getting ready distancé. Technical master of all times secretaries locate him by look- to put up a thousand -foot stick and he surveys, Mr. H. supervises en- ing for a smoking soldering iron. boost power to 100 kw for WFBM- gineering operations for WFBM While unable to crawl completely TV. He is also working with color AM & TV, plus affiliates WFDF, into a camera, those closest to him Flint; WEOA, Evansville; and swear that only his shoes remain equipment for both tv stations. himself, course. WOOD AM & TV, Grand Rapids. visible when on safari. He'll build it of This adds up to a lot of tubes, con- densers, resistors, tv cameras, (a dozen of which he made himself) WFBM WFBM-TV and technicians (nine dozen to be INDIANAPOLIS CBS exact). Represented Nationally by the Katz Agency H. H. blends into his surround- Affiliated with WEOA, Evansville; WFDF, Flint; WOOD AM & TV, Grand Rapids

Page 45 BROADCASTING TELECASTING April 5, 1954 TRADE ASSNS.

dnt, Leo Burnett Co., secretary- treasurer. for Network Color Television," Robert M. Morris, unlimited football telecasts, but small or non- ABC Radio facilities engineer. Afternoon, James Orman D. Buehling, president of Fensholt D. Russell, ICCTV (TV) Colorado Springs, pre- major colleges may televise under certain con- dv. Agency, was re-elected to the board of siding; "Seeing Light and Color," Ralph Evans, ditions at other times. director, Color Technology Div., Eastman Kodak g vernors. Co.; "Economy in Radio & Tv Operations At least one of the 12 Saturday contests Other board members: Thomas W. Wason, Through Organization and Management,' Willard will originate in each of the eight NCAA J. Purcell, manager of engineering, General J Walter Thompson Co.; William A. Marstel- Electric stations; "Results of Experience to Date districts and no more than three from any one 1 , Marsteller, Gebhardt & Reed Inc.; Richard in Color Tv Operations," Robert E. Shelby, NBC district. The advertiser must give preference to The Buchen director of color tv systems development; " Spe- colleges which did not obson, Co., and Larry A. Wherry, cial Television Effects." Paul F. Wittlig, CBS take part in network erman & Marquette. Television manager of new effects development. telecasts in 1952 or 1953. Member colleges MAY 26-Dr. William L. Everitt, Dean of Col- may appear only once on live tv, but may lege of Engineering, U. of Illinois, presiding; arrange for live "Basic Components of Color Tv for Local Origi- tv on Friday nights, Saturday nations," William J. Morlock, GE general man- nights and holidays .but the appearance counts Color Tv Top Subject ager of commercial equipment, C. Graydon Lloyd, against them. There will be GE manager of broadcast equipment engineer- no live tv of college ing, and Roland E. Connor, Eastman Kodak Co. games on Sundays. For Engineering Meet motion picture film equipment engineer; "Simul- Member colleges may proceed to arrange taneous Color Cameras & Tubes," John H. Roe, LOR television will highlight the eighth RCA group manager of tv camera equipment for theatre and subscription television coverage, Huai NARTB - group; "Color Tv Test Equipment." John W. with the committee's approval; both methods Broadcast Engineering Confer Wentworth. RCA acting manager for tv terminal e ce tò be held May 25 -27 during the annual engineering group; "Routine Test & Alignment are exempt from the plan. in.ustry convention in Chicago, while aural Procedures for Amplifiers and Circuits Used for In contrast to the 1953 plan, no provision Color Tv," Howard C. Gronberg, NBC TV staff is made b adcasting and black-and -white tv also come engineer. Afternoon, William B. Lodge, CBS for "panoramic" coverage and for in for expert attention by leading electronic Television engineering vice president, presiding; permitting telecasts of sellout games. "Color Encoders," Robert Deichert and Robert The Western Conference sp- ialists. Casey, research engineers, Allen B. DuMont had proposed that Since industry technicians are interested in Labs.; "Color Tv Motion Picture Film Reproduc- national network football telecasts be limited to tion," Keith E. Mullenger, NBC development early September and post- group; "Lighting, Makeup, Costumes and Sets Thanksgiving and that for' Color Tv," Reid R. Davis, NBC technical during a nine -week period certain regional tele- operations supervisor of color tv; "CBS Color casts would replace one network pickup Television Staging and Lighting Practices," each Richard S. O'Brien, CBS Television senior en- Saturday in designated regions. gineer; "Save a Seat for the Engineer," NARTB There was no immediate indication as to what President Harold E. Fellows. leeway would be given MAY 27 -Earl M. Johnson, MBS engineering- advertisers as to a time- station relations vice president, presiding; "Auto- table for selecting the "game of the week" matic Editing and Sequencing of Magnetic Tape." that is, how in - Edgar F. Vandivere Jr., Vandivere. Cohen & far advance. But it 'was made Wearn; "Remote Control of Transmitters," Wil- plain that sponsors will choose the 13 contests liam F. Rust Jr., president, Rust Industrial Co.: under NCAA "ground "Fm Broadcast Multiplexing." William S. Hal- rules." stead. president, Multiplex Development Corp.; NCAA's Tv Committee said it had discussed "Allocation Philosophy," Curtis B. Plummer. the Big Ten plan at length chief, FCC Broadcast Bureau. Afternoon, Wil- and recognized liam J. McDonnell. FCC regional manager, pre- "commendable features attached to various siding; "Image Orthicon Optimum Performance," types of regional television." in The group con- Robert G. Neuhauser, RCA engineer charge cluded, however, that its own plan MR. WALKER MR. GUY of pickup tube design; "Television Preventive "better satis- Maintenance Unique to the Tv Transmitting fies the objectives of the NCAA's program, and and serv- System," Philip G. Caldwell, ABC engineering th development of new equipment better serves the interests of inter- collegiate in colorcasting will manager, Western Div.; "Video Switching, Ben ices, engineers experienced Adler and Louis Katz, Adler Communications football and the nation's universities and col- the ground all the way from equipment Labs.; "The DuMont Telecenter," Rodney D. leges this Chipp, engineering director. Robert I. Brown, time." ' develop - oration to studio and transmitter technical facilities engineer, and Robert F. Big - The committee said it rejected the "sellout meents. wood, Allen B. DuMont Labs., and DuMont Net- exception" because of reports of resentment Prose Walker, NARTB manager of engi- work; "Technique of 'Tv Station Coverage Meas- A. urement," James C. McNary, consultant. among people who bought end -zone seats the three -day neering, last week announced on the premise the game would not be telecast. said the agenda conference agenda. Mr. Walker Also, it felt that many potential ticket buyers then industry format was compiled first, and NCAA Retains Strict hold off their purchases in the thought the game specialists were selected to prepare papers on will be a sellout and thus telecast. these subjects. Football Tv Policy Engineering luncheons will be held jointly Handlan with the main NARTB Management Confer - Thirteen games will be al- Named President ence. A joint management-engineering meeting lowed for network tv, at least of W. Va. AP Radio Assn. will be held the afternoon of May 25, with one from each district. Big WCOM Parkersburg President Joseph M. operating problems to be discussed from the Handlan was elected president standpoint. An engineering recep- of the West management Ten opposes the plan. Virginia AP Radio Assn. at the organization's will be held after this joint session. Engi- tion NCAA will retain its grip on telecasts of 1954 spring dinner meeting March 25 will in the industry in Huntington. neering delegates participate college football games, following an outline of Other officers, all re- elected: 27. Vice presidents, banquet the evening of May stringent control laid out at its annual conven- Paul A. Myers, assistant fee for the conference, including managing director, Registration tion in Cincinnati earlier this year. WWVA Wheeling; J. Patrick $25. Beacom, president, banquet and luncheons, is The new plan was released by NCAA's Tv WVVW, WJPB -TV discussion will include the recent FCC Fairmont, and P. T. Flana- Radio Committee Wednesday and sent to members gan, general manager, WHIS proposal to permit multiplexing on the fin Bluefield; treas- earlier for their approval. It is substantially urer, Flem J. general broadcast band. Remote control of am and fin Evans, manager, WPLH similar to the pattern used by NCAA last year. Huntington, transmitters with high power and directional and secretary, Richard K. Boyd, Again a voice of dissent was raised by the Huntington AP correspondent. arrays will be discussed. Curtis B. Plummer, Big Ten, through its tv committee, which Tues- Jack F. Davis, assistant to Oliver S. Gram - chief of the FCC Broadcast Bureau, will talk day called on its members their - to "record pro ling, AP general manager in charge of the 'on the Commission's allocation philosophy. tests against the inadequacies" a of blueprint radio division, outlined to 30 delegates the for- Members of the engineering conference com- which failed to incorporate any of the Big Ten mation of the AP Radio Members Committee mittee are Raymond Guy, NBC, chairman; principles for regional control. and discussed sales and promotion of the news. Frank Marx, ABC; William B. Lodge, CBS; The NCAA 1954 plan will become effective Rodney D. Chipp, DuMont; Earl M. Johnson, if approved by two -thirds of its members in a M ; Fritz Leydorf, WJR Detroit; Willard J. mail referendum by midnight April 9. Within McKinney Elected ABA Head Pur ll, WGY Schenectady; Karl Hoffman, a fortnight, NCAA's Tv Committee is scheduled W. N. McKINNEY, KELD El Dorado, was W R Buffalo; A. James Ebel, WMBD Peoria, to meet in New York to hear bids from net- elected president of Arkansas Broadcasters Ill., and James D. Russell, KKTV (TV) Colo - works and sponsors, who in turn will deal di- Assn. at the last week's convention at Little rad Springs. rectly with colleges for game telecasts. Rock. He succeeds W. V. Hutt, KLRA Little Here are the highlights of the 1954 NCAA Rock. Other officers elected were L. B. Tooley, Co ference Agenda . . . tv plan: KXAR Hope, vice president, and Melvin P. Y 25- Raymond F. Guy, NBC manager, There will be 13 national or network Spann, KWAK Stuttgart, secretary- radio and allocations engineering, presiding; treasurer. The Story Behind the NTSC Color Standards." "game of the week" telecasts between Sept. 18 Directors are W. M. Bigley, KVMA Magnolia; Donald G. Fink, Philco Corp.; "Equipment Oper- and Dec. 4 inclusive, covering 12 Saturdays and C. J. Dickson, KWFC Hot Springs; C R. Home, ating Characteristics for Color Television," Charles E. Page, Hazeltine Corp., aided by Knox Thanksgiving Day (Nov. 25). KXRJ Russellville, and Messrs. Spann and wain: "Preparing the Television Transmitter Only on Thanksgiving Day may there be Tooley.

Pag . 46 April 5, 1954 BROADCASTINO' TELECASTINO TELEQUtMENT NEWS Published by the General Electric Company, Electronics Park, Syracuse, N.Y.

UPSTATE N.Y. STATION HAS "FORMULA FOR

UHF SUCCESS." Capital District's El on air Feb. 28th "We feel the cards are 'stacked in our favor'," says Richard B. Wheeler, general manager of WTRI, the New York Capital District's newest television outlet, on the eve of his opening. "There are 70,000 TV seta in the Albany- Troy-Schenectady area ready to receive our top-flight CBS and local programs. Our that dealers were 10 -deep at equipment is not only the fin- the counter on the sixth day est, but it's located in as per- after WTRI put its test pat- fect a position as engineering tern on the air, and that it was brains can determine. Most im- not able to keep converters in portant of all, WTRI opens as stock. Other distributors re- the highest powered UHF sta- ported equally strong enthu- tion in the area." siasm. Wheeler's optimism was well - The three principal cities in founded. A week after WTRI the area -Albany, Troy and began operating, dealers re- Schenectady-and the impor- ported that WTRI had defi- tant outlying markets of Am- nitely stimulated set and sterdam, Glens Falls, Saratoga, converter sales, and credited Johnstown, Gloversville and the spurt to the excellent qual- Lake George (all New York), ity of WTRI's picture signal. Bennington (Vt.), and North One distributor, Fort Orange Adams and Pittsfield (Mass.) Radio Co., Albany, reported all report excellent reception.

NV TRI Tnuuui it ter Site Mount Rafineeque, Troy, N. Y.

TOTAL COST OVER THE Long Range Planning HALF- MILLION MARK Pays Off! W.TRI officials began laying grouiidiSork last October, hold- The industry's most power- ing meetings with TV receiver ful UHF transmitter...a Gen- dealers and distributors inthe area to acquaint them with eral Electric 12 kw unit...has WTRI's anticipated coverage been installed on Mount Rafin- and the latest techniques in esque, just northeast of Troy. conversion of receivers to The antenna is 1500 feet above UHF. Reports have poured in

sea . level .. and .affords .excep- to the station .attesting to the tional line -of -sight contact clarity and strength of the with the station's natural mar- signal. Chief Engineer A. H. Inspecting G -E 12 Kw transmitter are (I to r): Steve Stanley, WTRI's Transmitter Supervisor; Richard B. Wheeler. WTRI's ket area. Chismark credits this initial General Manager, and Albert H. Chismark, WTRI's Chief Engineer. The success to the equipment, its half-million dollar cost location, and the fine coopera- figure includes all WTRI facil- tion he received from both his WTR I Programming and Personnel Key to Success ities. At present, studios are staff and the General Electric peace talks for CBS set up temporarily in the new helped Top CBS programs such as sequent field engineers who in- Studio One, the Jo Stafford Television News Department. transmitter building. Two Gen- stall the equipment. Show, Red Buttons and many News equipment includes an eral Electric camera chains, others with mile -high ratings Auricon film camera with two 16 mm film projectors and Co -owner Also provide the opening line -up of Zoomar lens. In its first week film channel, plus slide facili- Operates "Cinerama" national programming over of operation, the new station ties-and a rear -screen projec- WTRI. This already impres- scored two news scoops of area tor, are in use. The station's The Stanley Warner Theatre sive roster will grow as nego- interest. original plan to spot studios in Corporation, of "Cinerama" tiations with sponsors of other Other members of the sta- fame, jointly owns this new leading shows are completed. tion staff have extensive back- Schenectady, New York was work and altered by determination of the TV outlet with radio station Syndicated film and sports grounds in television are also lined up to give came from widely separated final transmitter site. Rather WTRY, CBS affiliate in Troy, events N. Y. Under operation of the added variety. sections of the country to give than risk disturbance of its Van Curler Broadcasting Co., WTRI will provide extensive WTRI a well- rounded, experi- microwave relay by locally WTRI boasts an impressive spot news coverage. The film enced crew. operated radar equipment, array of station officials, news department is headed by WTRI has applied to the FCC headed by Colonel Harry C. Bill Hartigan, who covered the for another studio location. Wilder as president. Korean combat zone and sub- GENERAL ELECTRIC

BROADCASTING TELECASTING April 5, 1954 Page 47 GOVERNMENT

called points of reliance adopted herein permit the applicants to do exactly what applicants did TV HEARINGS TOO COMPLEX, under the old 'boiler plate' issues, which were discarded in favor of a procedure which re- BROADCAST BUREAU TELLS FCC quired that the evidence be restricted to the actual significant differences." Appeal in Miami ch. 7 case puts expediting procedures and practices The four Miami ch. 7 applicants are Biscayne of examiners and attorneys under review. Policy was to cut con- Tv Corp., comprising Niles Trammell, former NBC chairman, and WQAM and WIOD Miami; tests to essentials, pleading says. South Florida Tv Corp., including former FCC Chairman James Lawrence Fly; East Coast Tv being "conclusionary in FUTURE of the FCC's expediting procedures nature, too general, not Corp. and Sunbeam Tv Corp., composed of tending sharpen the for tv hearings was put squarely up to the to issues and lacking reason- businessmen. Commission last week by its own Broadcast able specificity." Bureau. Acceptance of these points by the examiner The Charlotte ch. 9 applicants, being heard is a "rejection or an abandonment" of the "letter by Examiner H. Gifford Irion, are WSOC; Using the Miami ch. 7 hearing as a test case, Piedmont Electronics, with WTVJ (TV) Miami the Broadcast Bureau officially asked the Com- and spirit" of the Commission's procedures, the Broadcast Bureau said. It "frustrates" the Com- principals as major stockholders, and Carolina mission to overrule a hearing examiner who Tv Corp., owned principally by WIS Columbia, accepted points of reliance submitted by mission's objectives, it added. had the S. C., interests. four applicants for the Miami vhf channel. "It is immaterial that all applicants have agreed on such a of action," the Broad- Discussion of how well the new procedures The points of reliance, the Broadcast Bureau source cast Bureau said. "Here, as under all pre -trial have been working is the subject of a staff report said, were broad and general and lacked the procedures, it is up to the hearing officer to which is being coordinated with broadcast §ìrb- "specificity" required in order to narrow a hear- impose limitations on the of the committee members of the Practices and Pro- ing down to essentials. This defeats the whole conduct hearing, regardless of any agreement by the parties cedures Committee of the Federal Communica- purpose of the hearing procedures adopted early not to be limited. As in any litigation, the con- tions Bar Assn. It is believed that a stern in 1953, the Broadcast Bureau said, and unless testing parties can settle their case out of court examiners and applicants are required to abide expression from the Commission, plus certain if they wish, but if they use the forum they by the rules hearings will return to the pre -1953 revision in some elements of the procedures, must abide by its procedure." old. might be forthcoming. The Broadcast Bureau's . . The points of reliance accepted by the appeal last week may give the Commission the At the same time the Broadcast Bureau also Examiner in this proceeding will necessarily asked FCC Hearing Examiner James D. Cun- result in the admission of any evidence which is lever with which to act. It is no secret that ningham to suspend all further moves in the relevant to 'every conceivable issue' of possible many attorneys are not in sympathy with the Miami hearing until the Commission rules on comparative difference among the parties . . . Broadcast Bureau's definition of how the pro- 'Is appeal. Such a result is illogical and absurd. The so- cedure is to work. The Broadcast Bureau also is preparing a similar appeal in the Charlotte, N. C., ch. 9 case involving three applicants. FCC PROPOSES 'EXCLUSIVE' AREA LIMIT The Bureau's 16 -page document asked the while does not ommission to reverse Examiner Cunningham The Commission's proposal, posed revision, one appear to c any `territorial exclusivity.'" In the Miami case, order him to require that grant which would restrict a station's FCC did not identify the networks discussed. points of reliance be made more particular on 'exclusive' a the part of all applicants so that the hearing right to network Comments are requested on the proposed Will be occupied only with essential and vital program to the community change by May 3. Points of difference among the four applicants. where its channel is allocated, The suggested rule change follows: Purpose of the new procedures, the Broadcast is considered an effort to help Sec. 3.658 (b) Territorial exclusivity. No license shall be granted to a television broad- pureau recalled, was to cut down the length and complexities of comparative hearings. To struggling uhf outlets. cast station having any contract, arrangement, this end, it said, the Commission established MORE STRICT interpretation of the territorial or understanding, express or implied, with a network organization which prevents or hinders e hearing conference techniq,ue at which ti me exclusivity provision of its chain broadcasting another broadcast station located in the same e applicants were to establish their points of rules was proposed by the FCC last week in community 158 from broadcasting the network's reliance- differences between their case and what is considered an effort to shake more net- programs not taken by the former station, or that of their opponents -which was to be ac- work programs loose for struggling uhf outlets. which prevents or hinders another broadcast cepted by the examiner and on which the testi- The Commission noted that under the present station located in a different community from any program inony was to be heard. provisions of Sec. 3.658(b) of its rules, "a net- broadcasting of the network organization. This regulation shall not be con- work affiliate which renders coverage to a sub- Policy Was Supported strued to prohibit any contract, arrangement, stantial portion of the service area of a station or understanding between a station and a net- This had the backing of such groups as the located in another community may, if it has work organization pursuant to which the sta- Advisory Committee on Procedure Before Ad- so contracted with the network, preclude the tion is granted the first call in its community ministrative Agencies of the Judicial Confer- station in that other community from carrying upon the programs of the network organization. ence of the U. S., and of the President's particular network programs, even though the onference on Administrative Procedure, the programs' sponsors and the network desired 15 As employed in this paragraph, the term roadcast.Bureau said. that they be broadcast by the latter station "community" is defined as the listed city to also." which the channel of -.the station is assigned Vital issue regarding facts in points of re- in the Commission's Table of Assignments and "ance was determined by the Commission in The change would forbid an affiliate to keep all other cities not listed in the Table of As- e Evansville case last year, the Broadcast programs from stations in another community. signments located within 16 miles of the listed ureau said. This was to "sharpen points of The proposed revision would substitute "com- community. erence," it recalled. It also pointed to a munity" for "area," presently used in the rule, .omission decision a week after the Evans- with such community being that listed in the W e'ruling which required exchange of infor- allocation table. Hence, an affiliate's "exclu- Senators See Color ation. sive" territory would be decreased from its CAPITOL HILL got an eyeful of color The Broadcast Bureau said it is "the duty present contour area to the principal community television Wednesday. Senators, adminis- f the Examiner to control the conference, to it serves. trative assistants and others on the Senate side e upon points of reliance and to issue an The Commission, however, said, "It does not of the Capitol watched the 11 a.m. to noon, NBC -TV program, rder for the conduct of the hearing... appear that adoption of this proposal would the Home show, which was broadcast in color. In referring to the Miami 7 ch. case, the require any drastic revision of present network- Senators appeared satisfied with color roadcast Bureau claimed that all the applicants affiliate relationships. In this connection, we entertainment. The . telecast was shown greed upon points of reliance that were lacking note that two of the four major networks, in on an RCA color set in the Senate Inter- the particulars which would highlight points most instances, now grant their affiliates `first state & Foreign Commerce Committee f difference among them. In essence, the call' or 'the right of first refusal' limited sub - hearing room. roadcast Bureau. characterized the points as tantially in the manner specified by the pro- age 48 April 5, 1954 BROADCASTING TELECASTING nothing Works Like Wantmanship

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Pige 50 April 5, -1954 BROADCASTING TELECASTING GOVERNMENT

Senate group's initial action on FCC was re- BRICKER SAYS CONGRESS WILL COME UP garded by committee members as the policy - maker for other agencies in levying fees for WITH ANSWER ON LICENSE FEE QUESTION services. NARTB delivered its request, that the FCC This is the Senate Interstate & Foreign Commerce Committee chair- rescind its fee proposal, on the Thursday dead- man's follow -up to the committee's resolution requesting FCC to post- line. Its stand was similar to that outlined be- pone its license fee proceeding. fore the Senate group during a March hearing [BIT, March 22]. CONGRESS should come up with an answer to Senate committee resolution would have to be Basis of NARTB's objections to the fee pro- the license fee question by July 1, 1955, accord- considered alongside the appropriations act. posal for broadcast services was that Congres- ing to Sen. John W. Bricker (R- Ohio). At FCC, officials were mum as to what ac- sional intent was permissive but not mandatory. It also said that the Senate Committee on Ex- Sen. Bricker is chairman of the Senate Inter- tion, if any, would be taken on the license fee penditures :n the Executive Department rec- state & Foreign Commerce Committee. proposal in the light of the Congressional demand for a postponement. ommended legislative hearings before any such The Ohioan said he was confident that "stand- fees should be imposed. It noted FCC had ards and guideposts" for the agencies to follow The new commerce resolution covers the In- previously expressed reservation concerning the would be set up by that date. terstate Commerce Commission; Civil Aeronau- proposed imposition of license fees. The Senate committee has asked FCC and tics Board; Federal Trade Commission; Dept. Levy of a fee for broadcast applications and other agencies under its jurisdiction to hold of Commerce including the Civil Aeronautics licenses would result in discrimination among up action in setting fee schedules for services Administration and the Federal Maritime Board; mass media and a deterioration of broadcast rendered until July 1, 1955. A resolution Tues- Federal Power Commission, and the U. S. service, NARTB said. day by the committee went a step further than Coast Guard. Similar oppositions were filed last week by that issued previously on FCC [BIT, March 29]. It had been indicated previously that the Wisconsin Broadcasters Assn., Montana Radio Sen Bricker said his committee felt "Con- gress should set up the basic standards for each agency to follow in imposing charges for li- JOHNSON SAYS HE WILL LEAVE U. S. SENATE censes. Those charges must be fair and equit- SEN. EDWIN C. JOHNSON (D- Colo.) said interests in communications. able. Friday he "will not be a candidate again for He often has been described as a self - "The committee is not hostile to the idea of the U. S. Senate." His current term expires appointed "watchdog" over the FCC and its assessing fees and charges. But committee mem- at the end of this year (Jan. 3, 1955). policy in radio -television. Sen. Johnson re- bers are of the unamimous opinion that such a The Senator said he would retire from the peatedly has stressed that FCC is an arm of the proposal raises basic questions with regard to political arena because his wife longed for their Congress. Thus, he consistently has prodded the fundamental philosophy of regulation," Sen. return to Colorado. "Mrs. Johnson has de- congressional interest in such policy-making de- Bricker said. veloped a complex about living longer in Wash- cisions of FCC as color television, frequency Along with the resolution, Sens. Bricker and ington, so retirement is a must. This is our allocation, uhf, multiple ownership, license fees Edwin C. Johnson (D- Colo.) co- sponsored a 18th year here and she insists on spending the and a host of other matters of top importance bill (S 3203) that would prohibit all administra- rest of our days in Colorado." to the industry. tive agencies under the committee's jurisdiction He said the decision "is now final and ir- "from prescribing more than nominal fees or revocable." The Senator also quashed reports With McFarland charges for inspections, certificates, registra- he was leaving the Senate "for baseball or any The Coloradan worked closely with former tions, licenses, permits, or applications issued Sen. Ernest McFarland (D- Ariz.), author of or provided by them." the major communications legislation (the Mc- This bill was similar to a measure introduced Farland Act) passed by the Congress in recent by Sen. Johnson affecting only the FCC. years. That measure, an overhaul of the Com- munications Act of 1934, was cleared by Con- Sen. Lennon Objects gress in 1952. At the same time, it was revealed to BT Since the second session of the 8M Congress that Sen. Alton A. Lennon (D -N. C.) had in- began last January, Sen. Johnson has reached formed broadcasters in his home state that he something of 'a new high in communications is unalterably opposed to any levy of tees on activity by placing himself on record on mul- radio or tv stations. tiple ownership, uhf and the license fee proposal. Sen. Lennon's office said that since the Sena- In the baseball field, the Senator has offered tor had given this assurance on March 27 to a bill that would bring big corporations engaged the North Carolinians, the lawmaker has re- in interstate commerce and who own baseball ceived a "large number of endorsements from clubs under the anti -trust laws. He also is station people and not a single criticism." His author of a bill that would permit the big office also said the Senator was preparing ma- THE SENATOR and the correspondents leagues to restore rule 1 (d), which prohibited terial he expects to send to the FCC in opposi- broadcasts or telecasts of major or minor league talk things over. The principals are (I to r) tion to the fees plan. games within a radius of 50 miles of a home The Senator was said to be concerned that Griffing Bancroft, moderator, CBS Radio's park. The bill failed to pass the Senate last the small station operator would be burdened Capitol Cloakroom; Bill Schadel; Sen. year after it had cleared the commerce com- with fees payments. And, Sen. Lennon's office Edwin C. Johnson (D- Colo.); Daniel mittee. said, the Senator is aware of "the public serv- Schorr. Occasion was the March 26 Sen. Johnson is president (without pay) of ice contribution of the broadcasters and of broadcast of the CBS Radio program the minors' Western Baseball League. other media as well." The Senator, it was em- which marked its sixth anniversary. Sen. Sen. Johnson was 70 on Jan. I, 1954. The phasized, would be compelled to come to the Johnson was the first national figure inter- veteran lawmaker served as chairman of the any other media which was "so imposed." aid of viewed on the show when it began and Senate Commerce group in the 81st and 82d Congress (January 1949 -January 1952). FCC has been gathering comments on its he has appeared on every anniversary proposed schedule of fees which proposes a His full name is Edwin Carl Johnson. He show since. Cloakroom is heard Fridays, basic charge of $325. By deadline Thursday, was born in Scandia, Kan., raised on a cattle 10 -10:30 p.m. EST. NARTB, the U. S. Information Agency and ranch in western Nebraska, homesteaded in others had filed-all in opposition. other activity." He said of his role as Senator, northwestern Colorado and operated a farmers' Under the Budget Bureau directive (Nov. 5, "there is no position private or public which cooperative milling elevator and produce busi- 1953) FCC and other agencies of the Govern- compares with it in challenge and appeal." ness for 10 years at Craig, Colo. ment had until next May 1 to report their fee Often referred to as "Big Ed" by his friends The Senator served four terms in the schedules. Bureau spokesmen told BT that and acquaintances, the Senator has become a Colorado House, a single term as lieutenant so far as they knew agencies were expected to familiar figure to the radio and television in- governor and two terms as governor. He has comply with the directive which was issued as a dustry. As former chairman of the Senate held his Senate seat since 1937. result of an authorization by Congress contained Interstate & Foreign Commerce Committee and He married Fern Armitage of Kenesaw, Neb. in the Independent Offices Appropriation Act as a close observer of the broadcast industry, They have two daughters, Mrs. Janet Grace of 1952 (Title V). Sen. Johnson has been noted for his actions and Howsam and Mrs. Henry Arrance of Denver. The spokesmen noted, however, that the BROADCASTING TELECASTING April 5, 1954 Page 51 GOVERNMENT

Stations Inc. and Texas Assn. of Broadcasters. The KNUZ stockholder has been meeting New Jersey Broadcasters Assn. asked the Com- with the uhf operators to urge them to appear General Teleradio inission to postpone action until it had given in Washington. According to Mr. Green, "Meet- he matter further study. ings have been called in many sections across Violates Rules-FCC Also opposing the proposal were Radio-Elec- the nation of uhf operators in their particular onics-Tv Mfrs. Assn. and the U. S. Informa- sections to discuss their particular problems." The Commission says General n Agency. The latter said the proposed fees Mr. Green was to be in Houston over the Teleradio appears to be viola- ould cost about $20,000 a year for Voice weekend and said "uhf television station ope- ting the new multiple owner- Amer ica installations, which it could not rators can contact me at KNUZ -TV." The FCC con- ord. Washington rally, he said, would be at 2 p.m., ship rules. indicates Exemption from paying a charge was requested fusion over 'Gordon Grays' r noncommercial educational broadcast sta- April 26 in the Statler's Michigan Room. ns by the Joint Committee on Educational Tv, Meanwhile, a blistering attack on FCC policy and 'William O'Neils.' ifWayner U, KETC (TV) St. Louis, KUOW -TV affecting uhf, clear channels, and the license fee ,Seattle, KTHE (TV) Los Angeles; WBAA La- ON THE HEELS of its precedent ruling in fayette, Ind., and KPFA (FM) Berkeley, Calif. proposal among others, was made by Farris E. Others who opposed the FCC's fee proposal Rahall of the Rahall station group (WKAP the Westinghouse case, FCC last wek advised were: James R. Curtis, KFRO Longview, Tex.; General Teleradio Inc. that the latter appears Martin Kirsch Jr., KAPK Minden, La.; William Allentown, WNAR Norristown, both Pa., and C. Grove. KFBC Cheyenne, Wyo.; J. Frank Jar- WWNR Beckley, W. Va.). He is director and to be in violation of the new multiple owner- man, WDNC Durham, N. C.; Michael J. Cuneen, ship rules limiting holdings to seven am, seven WDLA Walton, N. Y.; William R. Ormes, WAGG 34% owner of Queen City Tv Co., (WQCY Franklin, Tenn.; Everett Rudloff, WJLK Asbury [TV]), permittee of uhf. ch. 39 at Allentown. fm and five tv stations. Park, N. J.; Cecil B. Haskins. WWNC Asheville. The Commission said its records show that N. C., and Vir N. James, KVRH Salida, Colo. He recently purchased WFEA Manchester, The last -named objected to the amount of the N. H. General Teleradio and its parent firm, General proposed fee ($325) and not to the principle Tire & Rubber Co., and their officers and di- involved. Mr. Rahall's complaint was contained in a letter sent to eight Senators including Ed C. rectors own or have interests in 10 am, 4 fm Johnson (D- Colo.); Potter; Edward Martin and 5 tv stations, and hence violate the am HILL READIES LIST OF (R -Pa.); James Duff (R -Pa.); Styles H. Bridges limit. Reply by May 10 is requested. (R -N. H.); Robert W. Upton (R -N. H.); Har- FCC noted General Teleradio itself owns WITNESSES ON UHF ley Kilgore (D -W. Va.) and Matthew M. Neely WNAC-AM -FM -TV Boston, WOR- AM-FM- (D -W. Va.). TV New York, KILT-AM-FM-TV Hollywood, KNUZ -TV's Green reports uhf WEAN Providence, KFRC San Francisco, Rahall Charges Monopoly operators are responding to KGB San Diego, and WGTH -AM -TV Hart- He said that Philadelphia vhf stations, all ford. call for united and prepared with network affiliations, have signals penetrat- The letter pointed out that, in addition, front. Farris Rahall attacks ing the Lehigh Valley. But "recently I was ad- J. B. Poor, General Teleradio director, owns FCC policy on uhf. vised by CBS that WCAU -TV would not per- WARE Ware, Mass.; Gordon Gray, General mit them [CBS] to establish a CBS -TV af- Teleradio vice president and director, "is prin- l E SENATE Communications Subcommittee filiate station in the Lehigh Valley because cipal owner of WSJS -AM -TV Winston -Salem, oon will be busy preparing a list of witnesses WCAU -TV was claiming it covered the mar- N. C.," and William O'Neil Jr., stockholder in o appear at the scheduled April 27 -29 hearings ket. An engineering study revealed that General Tire and son of its president, is owner n the status of uhf [BST, March 29]. WCAU -TV has very poor coverage in the of WJW-AM -FM Cleveland. [Editor's note: Sen. Charles E. Potter (R- Mich.), subcommit- market." He noted that WPTZ (TV), an affili- General Teleradio's Gordon Gray and that of ee chairman, has announced the hearings on ate, and WFIL -TV, an ABC affiliate, "have WSJS are not the same person.] hf and also its relationship with multiple some coverage" in the area. FCC also indicated confusion as to the two .wnership in tv. "If Congress or the FCC is going to petrait' William O'Neils and asked correction of inac- At least part of the subcommittee's desire to power stations like WCAU to dictate to the curacies or omissions. ave manufacturers, station operators, networks networks, we can expect approximately 35 tv Directors Have Other Interests d FCC appear, is being fulfilled already, ac- stations to claim coverage to the U. S. popula- rding to indications last week. tion which I think establishes monopolistic Further, FCC observed, Dwight W. Martin, Radio-Electronics -Tv Mfrs. Assn. reported its operations," Mr. Rahall asserted. He asked General Teleradio vice president- director, owns resident, Glen McDaniel, will testify. RETMA how a Philadelphia station, some 60 miles 15% of Mobile Tv Corp., holder of proposed so has been contacting transmitter and re- away, could be expected to offer local pro- grant under an initial decision for ch. 5 at eiver manufacturers. Practically all set makers grams to the area. Mobile, Ala., while two other General Tele- ave indicated an interest in the hearings, ac- Mr. Rahall said he supported Sen. Johnson radio vice presidents -directors, William Pabst ording to RETMA, although it was not definite "for opposing the network and power stations and Ward D. Ingrim, are each 47.5% owner 'ust how many would testify. It is possible that 'demand' for more tv stations." He said he be- of San Francisco-Oakland Tv Inc., contestant Mr. McDaniel will speak for all the receiver lieved FCC "committed an error" in permitting for ch. 2 in the Oakland -San Francisco area. anufacturers. power increases to vhf stations -"It is like Mr. Pabst is manager of General Teleradio's KFRC, which dismissed its ch. 2 bid there. Major Manufacturers Expected establishing 50 kw am stations." He also alluded to the clear channel group, Meanwhile, prospective purchase of WHBQ- Makers of transmitters, however, are expect- saying "apparently, past experience and hear- AM-TV Memphis by General Teleradio for ed to come into the hearing individually. Most ings on the breakdown of the Clear Channel $2.5 million from Harding College has been likely all the major manufacturers in this field group was of no value to the FCC" and that he reported [BT, March 8]. will be represented. could not understand why the FCC has not Interpretation by FCC that its new multiple Thus far, the subcommittee expects to hear broken down the channels. ownership rules applied to other broadcast in- e FCC Chairman, Roses H. Hyde, although Mr. Rahall said that while he was objecting, terests of officers or directors of even a parent ether Commissioners may be invited to give he wanted to comment on the license fee pro- firm was put forth by the Commission several eir views. posal: If the Government was to collect a weeks ago after inquiry by Westinghouse There is no doubt that there will be many uhf charge then broadcasters ought to charge gov- Broadcasting Co. [BT, Feb. 22, 15]. The tation operators asking to testify. No list has ernment agencies for airing public service Commission held WBC in violation in view been drawn up as yet. shows. of the other interests of three directors of Among the organizations or individuals ex- Westinghouse Electric Corp., none of which ected: the Ultra High Frequency Tv Assn., its were officers or directors of the broadcasting iresident, Lou Poller, general and commercial Carpenter Favored for Bangor subsidiary. anager of WCAN -TV Milwaukee (ch. 25); INITIAL decision proposing to grant ch. 2 at FCC gave Westinghouse a "reasonable time" l eon Green, KNUZ -AM -TV Houston stock- Bangor, Me., to Murray Carpenter & Assoc. to comply with the rules and WBC petitioned holder (KNUZ -TV is on ch. 39). was issued last week by FCC Examiner Eliza- the Commission a fortnight ago asking that Mr. Green reported that mention a fortnight beth C. Smith. Former competitive applicant it be given until April 1, 1955, to comply ago by BT of this planned Washington, D. C., WLBZ Bangor has option for 40% interest in [BT, March 29]. uhf "rally" at the Statler Hotel to be held two the tv venture under a merger agreement where FCC's revision of the multiple ownership days before the hearings begin "has brought me Mr. Carpenter would sell WGUY there. rules had been pending more than five years many inquiries by telephone." Mr. Green was The prospective ch. 2 station would be the [BT, Nov. 30, 1953]. Shortly after their in New York last week. He met with Harold second tv outlet there with WABI -TV, ch. 5, adoption, the Commission proposed to expand Burke of WRTV (TV) Asbury Park, N. J. (ch. already on the air. Mr. Carpenter at one time the tv limitation to seven, but with not more 58). Mr. Green, on a tour of some key markets was part owner- treasurer of WABI -AM -TV and than five vhf outlets [BT, Dec. 28, 1953]. in the U. S., said he also would visit Chicago. president -part owner of WPOR Portland. This proposal has met opposition in the Senate. 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BROADCASTING TELECASTING April 5, 1954 Page 53 GOVERNMENT

Twin Cities Bcstg. Corp. (WDGY). by the Pulliam family, which owns 100% of FCC ORDERS CH. 2 Klamath Falls, Ore., ch. 2-KFJI Bestra. the Class B stock issued by Indianapolis News- (KFJI) and Klamath Falls Tv Inc. Latter is papers, constituting 70% of the voting stock headed by of CHICAGO HEARING Henry J. Chandler, manager rain the newspaper firm. On other hand, dio interests of Southern Oregon Pub. Co., in- the Zenith must go into contest cluding KFLW Klamath Falls and KRNR Rose- the petition asserted, WIBC is owned by the burg. Fairbanks family, which owns 100% of the with CBS, not Balaban & Katz, Hatfield, Ind. (Owensboro, Ky.), ch. 9- Class A stock of Indianapolis Newspapers, FCC says in order designating Owensboro on the Air Inc. (WVJS Owensboro) representing 30% control. and Owensboro Pub. Co., under common owner- hearing pursuant to its inter- In addition, Mid -West contended, the Fair- ship with WOMI Owensboro. banks family owns $5.8 million in bonds of pretation of a mandate by the Indianapolis Newspapers and the latter owns U. S. Court of Appeals. Bidders $347,000 worth of notes executed by members Indianapolis of the Fairbanks family. The bond holders COMPARATIVE hearing between CBS and elect a majority of the board in event of de- 7..enith Corp. for Chicago's ch. 2 was File Charges Radio Counter fault, it was noted. Ordered by the FCC last week. Hearing is of all four applicants in "From the above facts, it is clear that the scheduled to begin April 30. QUALIFICATIONS the Indianapolis ch'. 13 tv contest were put Fairbanks family and the Pulliam family are In its order, the Commission turned down a in dispute last week in counter -petitions filed in close business privity and have substantial mth objection to the hearing with CBS [BT, with FCC. common interests in Indianapolis Newspapers arch 15]. Zenith claimed that the Court of asked Commission Inc.," as well as the success of ppeals ruled that it had a right to a hearing Mid -West Tv Corp. the one another's to direct Indianapolis Broadcasting Inc. (WIRE) radio stations, the Mid -West petition held. with Balaban & Katz, former owner of the which "Whichever of these facilities now being used by WBBM -TV. and WIBC Inc. (WIBC) to elect one two applicants is success- of their respective two applications is to be ful in this proceeding, Indianapolis Newspapers The Commission said it believed that the Inc. will be associated with `totality" of the Court of Appeals ruling prosecuted in the contest, charging common its ownership." interest in both is involved through stock and 'clearly contemplates a comparative hearing Newspapers between Zenith and CBS." The Commission bond holdings in Indianapolis Inc. In a separate pleading, -West challenged aid that since Balaban & Katz's sale of the Mid FCC's Budget Passes ormer WBKB (TV) facilities to CBS was final, the availability of the proposed transmitter WIBC, Broad- House, Goes to Senate we do not understand that the past or present sites of WIRE and plus Crosley (TV) Atlanta, WLWC THE MONEY bill containing FCC's budget merits of Balaban & Katz as a licensee could casting Corp. -WLWA for its fiscal 1955 operation is roperly be in issue." (TV) Columbus, WLWD (TV) Dayton, and rolling through the WLWT (TV) Cincinnati-the fourth applicant. congressional mill. Emphasizes Hearing Subject In turn, WIRE asked FCC to enlarge the The House passed the measure Wednesday The Commission also emphasized that the issues to determine whether Mid -West is fi- and sent it to the Senate. Because the appro- earing is on whether the proposed show -cause nancially qualified and whether both WIBC and priation includes many other agencies and func- rder moving the former WBKB from ch. 4 to Mid-West can be expected to perform their tions of Government operation, it can be ex- h. 2 should be finalized or whether the Zenith financial proposals. WIRE contended Mid - pected the Senate will come up with different pplication for ch. 2 should be granted. Also West's proposal on leasing and /or purchasing figures than the House. And, thus, the bill most involved, the FCC pointed out, is the renewal its studio building through agreement in part likely will be headed for joint congressional application of the station now occupying the with Union Federal Savings & Loan Assn. in- conference once the Senate considers it. channel, WBBM -TV. volves "self- dealing" contrary to banking laws The House did not change a penny of FCC's No cònsideration will be given CBS' opera- since George Sadlier is president of both request as approved by the House Appropria- tion on ch. 2 in Chicago in the hearing, the Mid-West and Union Federal. tions Committee [AT DEADLINE, March 29]. FCC said. This is in line with the court's Total FCC budget for the year beginning next opinion that the status quo should be main - WIBC Petition July 1 is $6,694,000 which includes $150,000 Ined as much as possible -even though it WIBC petitioned FCC to question Mid - the agency did not spend in fiscal 1954 [BT, approved permitting the Commission granting West's financial qualifications and took issue March 15]. Under the budget, the FCC would á temporary authority for WBBM -TV to oper- with Mr. Sadlier's statement of personal as- trim $372,704 from its current spending on ate on ch. 2. sets. WIBC alleged the figures involve "blown - broadcast activities, giving the Commission Hearing order resulted from a two -year legal up or watered values and give rise to a reason- about $1,231,190 for its radio-tv work. ght by Zenith to overturn an FCC decision able doubt as to his ability to meet his stock Cut from the overall appropriation was a -dismissing its 1948 application for Chicago's subscription." $950,000- request for a frequency usage moni- h. 2 on the ground that it had "waived" its Mid -West's first petition said WIRE is owned toring program. ghts by not participating in the allocation roceedings or in the WBKB renewal proceed- gs in 1952. The Court of Appeals ruled in anuary that the Commission erred in dismiss- g the Zenith application without a hearing. During the course of its appeal, Zenith . intedly asked the court to order the Com- ission to grant it a hearing with Balaban & tz, and not CBS. Whether Zenith will accede t the Commission's order setting its applica- t on for a hearing with CBS, or whether it will turn to court for further litigation, was not own at week's end.

ive Tv Contestants et for Hearing more comparative television proceedings, eluding the Pittsburgh ch. 11 contest, were signated for hearings by FCC last week, all t commence April 30. Cities, channels and applicants follow: Pittsburgh Ch. 11- Westinghouse Bcstg. Co. (:DKA); WWSW Inc. (WWSW), and Pitts - b rgh Radio Supply House Inc. (WJAS). FORMER broadcasters who will help publicize the Army's spring maneuver in the Odessa, Tex., ch. 7 -Ector County Bcstg. Co. Fort Bragg -Camp Mackall area of North Carolina, "Exercise Flash Burn," which will (cECK); Odessa Tv Co., (under common own- include tests of the new atomic cannon, are (I to r): Pvts. Bill J. Bailey (formerly KOSA and the Odessa Tv ership with there), WSWN Belle Glade, Fla.), Smith Rea Jr. (WLAF La Follette, Tenn.), Donald C. Murray 10., a co- partnership. Minneapolis ch. 9- Independent Bcstg. Co. (WFOM Marietta, Ga.), R. Bailey Markham (WNUR -FM Evanston, Ill.) and Cpl. Lee (WLOL); Family Bcstg. Co. (KEYD), and W. Kinard WABZ Albemarle, N. C.). Page 54 April 5, 1954 BROADCASTING TELECASTING How to Tie Up Long Distance!

To climax its sponsorship of the 1954 Vanderbilt basketball games on WSM -TV, the Third National Bank in Nashville, through the Doyne Advertising Agency, presented on March 9 the Kentucky - LSU Conference Championship Game - and was promptly swamped with expressions of

than 25 long distance telephone calls immediately after the game. In a letter to WSM -TV, Third National Vice -President J. W. Clay called the venture "one of the finest advertising and public relations efforts we have ever

made . . . it is impossible to count the expressions of thanks ... they ran into the hundreds." And he adds: "We are already looking forward to next season!" It's a pretty good clue, we think, to the power of WSM - TV's sports coverage-something you'll want to investigate for your own clients. Contact Irving Waugh or any Petry Man for details.

®P S M - T V Channel 4, Nashville

BROADCASTING TELECASTING April 5, 1954 Page SS GOVERNMENT PROGRAM SERVICES

ing firm at Norfolk on installation. WACH RCA Thesaurus Issues WSPA-TV GIVES UP plans to expand its program and sales staff, it was reported, and will change program New Musical Program STA FOR PARIS MT. format. RCA THESAURUS last week distributed to the proposal of WACH -TV may oppose its station subscribers a new quarter hour Action follows stay order by 13 it WTOV -TV to allocate ch. in that area, radio show, The Melachrino Musicale, for Appeals on interim Commis- Court of was indicated. WTOV -TV told the broadcast starting this week. The three- times- Bern, N. C., operation. Station tells FCC sion ch. 13 is available at New a -week program features the Melachrino Or- with ch. 36 sub- hence could be deleted there chestra and strings, with George Melachrino it will rush plans for regular 12 to nearby Arapahoe, stituted and ch. added conducting. operation. N. C. would allow ch. 13 to be assigned This The show is designed to be sold by RCA WSPA -TV Spartanburg, S. C., last week at Princess Anne. Thesaurus subscriber stations to either a single area now has two vhf channels turned back to FCC its special authority to The Norfolk sponsor or participating sponsors. Stations -TV on ch. 4 carries ABC, operate on an interim basis from Paris Mt., assigned. WTAR have been provided with a special demonstra- and DuMont. Ch. 10 is in contest be- near Greenville, S. C. Action followed a U. S. CBS tion disc so that the program may be auditioned Portsmouth and Beachview Court of Appeals order earlier in the week tween WAVY either way. staying the effectiveness of the STA until the Broadcasting Co. Other uhf station there be- is ch. 15 court could hear an appeal brought by WAIM- sides WACH -TV and WTOV -TV -TV TV Anderson and WGVL (TV) Greenville, WVEC -TV Hampton, NBC outlet. WTOV Postage Stamp Purchasers DuMont shows. both South Carolina [BST, March 22]. carries ABC and MINT SHEET Brokerage, 8470 Blue Ash Rd., notifying the that it was In Commission Rossmoyne, Ohio, offers to redeem for cash the special WSPA- turning back authorization, surpluses of postage stamps in amounts of it was TV (formerly WORD-TV) said obvious Streibert Predicts $500 or more which broadcasters have on on there could be no final decision by the court hand. The firm says it will buy the stamps "at the appeals until after the interim authorization Voice Tv Shows a nominal discount" from their face value, expires. The STA had an expiration date of with VOICE OF AMERICA is planning eventual varying denomination, quantity, condition July 27. and packaging. light it would production of `original" tv shows, Theodore C. "In the of these facts, ob- The firm said its plan enables broadcasters viously be idle to devote any further time and Streibert, director of the U. S. Information Agency, has announced. to dispense with coins in receiving premiums energy to contesting what is in effect a moot and other mail -ins and to put money received case. At the same time, Mr. Streibert said USIA Our company is therefore forced with in the form of stamp mail -ins back to work. great reluctance to abandon this attempt to is more than doubling its overseas tv programs render service in the Spartanburg area at an -from 30 minutes of programming on tv film early date.... In the interest of serving that to 18 posts in 14 countries to 11 hours by KBS Adds Nine Affiliates public it is the intention of the Spartan Radio- April 15. casting Co. to devote its efforts single -mindedly The agency, he said, also has cleared some ADDITION of nine new affiliates was an- to instituting at the earliest possible date a 300 motion picture films for tv use abroad "and nounced last Wednesday by Keystone Broad- regular rather than an interim television serv- more tides are being approved as quickly as casting system, bringing its total to 708. New ice for Spartanburg," wrote station president contracts to acquire tv rights can be negotiated." stations are WAGS Bishopville, S. C.; WEMR Walter J. Brown to the Commission. Kinescopes in the main are used, Mr. Streibert Emporium, Pa.; KWIN Ashland, Ore.; KGEZ WSPA -TV holds a construction permit for said. At present they are being acquired Kalispell, Mont.; WABO Waynesboro, Miss.; a ch. 7 installation on Hogback Mt. It had from independent producers and tv networks. KDBS Alexandria, La,; WSIP Paintsville, Ky.; planned to begin service from the existing Mr. Streibert said semi- annual surveys made KLIL Estherville, Iowa, and KRDU Dinuba, tower of former WFBC-FM Greenville on by the agency indicated more than 3 million tv Calif. The additions were announced by Paris Mt. until its Hogback Mt. construction sets in use abroad, a 600% increase above 1950 Blanche Stein, KBS station relations director. figures. He 23 foreign could be completed. Paris Mt. is six miles said countries are trans- from Greenville. mitting regular or experimental broadcasts, compared The Paris Mt. plan move brought objections with only five in 1950. By 1955, he predicted 40 countries will Tv Column Ends 1st Year from the uhf stations in the surrounding area. have tv. Europe, Latin America and In addition to WAIM -TV and WGVL (TV), the Far East in total have a "INSIDE TV," a column on television by Eve tv audience of an estimated 30 million the original request was protested to the Com- persons. Starr of Hollywood, syndicated to newspapers mission by WSCV (TV) Spartanburg, S. C. by General Features Corp., New York, has The Commission granted the special author- completed its first year and is being carried by more 70 U. S. newspapers, Miss Starr ity early this year [BT, Feb. 1]. Protes- Motion Picture Houses than tants claimed that WSPA -TV was required reports. The column, which began a year ago to move to Paris Mt. in order to secure a Hail Admission Tax Cut [BT, May 11, 1953], relays not only information about video performers, also "the CBS -TV affiliation. They also claimed eco- MOTION PICTURE but theatre operators last multi- phases of the industry as a whole," ac- nomic injury due to what they said would be week hailed the Government's cut in Federal cording to Miss Starr. the implication that WSPA -TV was a Green- excise taxes as a boon to their business. Presi- ville- Spartanburg station. dent Eisenhower signed the excise tax bill into law Wednesday. The reductions in excises, F. which includes luxury items such as jewelry, James Waters Dies WACH -TV Ceases on' Ch. 33, furs and collegiate sports admissions, also takes FUNERAL mass for James F. Waters, 56, Plans Fall Resumption in movie house admissions and household ap- creator of the Court of Missing Heirs radio pliances such as stoves, refrigerators and dish- program, was offered in New York last Satur- WACH -TV Newport News, Va., ceased opera- washers. Radio and tv sets, which are taxed day. Mr. Waters died Tuesday in the Co- tion on ch. 33 March 26, because of continued a 10% excise at the manufacturing level, are lumbia-Presbyterian Medical Center in New operating losses, FCC was told last week, but not affected. York. The program was carried over CBS the uhf station plans to resume telecasting The movie house operators, through the 1939 -49. In recent years, Mr. Waters was a sometime in the fall after reorganization. Council of Motion Picture Organizations, New freelance writer. Meanwhile, another uhf station in the Nor- York, said Thursday the exemption of ad- folk market, ch. 27 WTOV -TV, petitioned the missions up to 50 cents from the Federal excise Commission last week to allocate a new vhf levy "would remove the threat of bankruptcy Eulogy for Wentworth channel there, indicating ch. 13 could be from more than 4,800 small -town film theatres assigned to Princess Anne, Va., a county seat ... Another 1,300 theatres now in a pre- A resolution was passed by the Virginia BMI southeast of Norfolk [CLosED CIRCUIT, March carious marginal financial position will be Clinic last fortnight paying tribute to the late 29]. placed on a more secure footing by the lower- Ralph C. Wentworth, who died March 18 [BT, WACH -TV reported that Harold Seville, ing of the tax rate from 20% to 10% on ad- March 22]. In part, the resolution reads: onetime with WCAV Norfolk, has been ap- missions over 50 cents." "Ralph was known, admired, loved and re- pointed general manager of WACH Newport It was predicted by council representatives spected by broadcasters from coast to coast for News (formerly WHYU) to succeed Fred Clair, that perhaps as many as 1,000 theatres, forced his contribution to radio and television through who resigned as manager of WACH-AM -TV to close because of financial loss, would renew his energetic and productive activity in the field two months ago to establish his own consult- operations "in the near future." of music... . Page 56 April 5, 1954 BROADCASTING TELECASTING PERSONNEL RELATIONS There's a Difference LOCAL 802 STRIKE Of Opinion! SPREADS TO WINS DIFFICULTIES of Local 802, American Fed- eration of Musicians, were intensified last week when the union declared a strike against WINS New York while its labor dispute with WOR- AM-TV New York completed its fifth week. The local voted a strike against WINS at midnight Wednesday because agreement could not be reached on a new contract. Spokesmen for the stations and the union reported that WINS wanted to retain only one of eight musicians who had been employed at WINS. Al Manuti, president of Local 802, declared that this offer was "something that we cannot counte- nance." Pickets were installed at WINS studios early Thursday. Another session was to be held last Friday Of 16 Top Once -a -Week shows before the Federal Mediation and Conciliation Service in New York in an effort to resolve the TV Hooperatings give WABT 12 WOR -AM-TV dispute. Last Monday, Thomas F. O'Neil, president of Telepulse only gives WABT 11 General Teleradio, replied to a challenge by the local for a debate over the two stations on the On Top Multi- weekly shows issues of the dispute. In a signed telegram, Mr. O'Neil said: TV Hooperatings give WABT 11 out of 12 Upon return to my office today, I find your telegram of March 28. In view of the fact that Telepulse gives WAB T 8 out of 10 this dispute is now in the courts. I believe that I must respectfully decline your invitation to debate the dispute over WOR and WOR -TV. On Wednesday, Mr. Manuti sent the follow- On Quarter -hour wins ing telegram to Mr. O'Neil: Telepulse gives WABT 391 out of 441 Thank you for your reply to my telegram in which you decline to debate the issues involved because "this dispute is now in the courts." TV Hooperatings, WABT 365 out of 440 As you know, the only legal aspect of this dispute is on the question of whether Local Data from January TELEPULSE and TV Hooperatings 802 has the right to picket WOR. You also know that the New York State Supreme Court has upheld us in this right, and that your current appeal to the Appellate Division is on this aspect of the dispute only. But, any way you look at it The basic issues involved in our dispute with you, and on which my proposal for a publie discussion was made, therefore, have nothing to do with this legal phase, and remain regardless of any decision the courts make. I therefore repeat my original proposal of March 26th and again insist that the public, which has a vital stake in the matter, be presented with your version and ours. I will appreciate an immediate reply. The dispute at WOR -AM -TV began on midnight Feb. 27 when the stations dismissed 40 staff musicians because agreement could not be reached on a new contract.

RTDG Strike Threatens Radio, Tv Networks STRIKE threat was directed last week against is W Y Out in Front! all radio and television networks by the Radio & Television Directors Guild following the expirations of contracts last Wednesday. A spokesman for the union explained that a new contract covering the radio networks was "virtually set," but that one for tv net- Play it S FE works may result in difficulties. He said the union had set today (Monday) as a deadline for acceptance of union's demands. Networks currently are studying the union's proposals, he said, and have until today to make counter- proposals, which will be evaluated at a meet- Put your Shirt on the ing of RTDG tonight. The demands of the union, he said, are not for a wage increase although certain proposals might benefit some members financially. Among F YORITE them are demands that directorial employes on local tv shows be paid commercial fees as is the practice on network programs; that associate directors be hired at the time of pre- Best in Television 316,000 Watts production planning instead of at "on- camera" Alabama's rehearsal as at present; arbitration of dis- Represented by CBS -TV Spot Sales charges of associate directors and floor man- BROADCASTING TELECASTING April 5, 1954 Page 57 PERSONNEL RELATIONS INTERNATIONAL a ers; network rates be applicable no matter here the program originates, and a national UK ROLE CITED IN EUROPEAN TV NETWORK a reement be made with all networks, instead BT presents this special report more viewers. At present the UK has only one o individual agreements as at present. national network, but a second is about to be by L. - RTDG, a spokesman said, represents about Marsland Gander, radio authorized for competitive commercial tele- 1 500 directorial employes, of whom 600 are tv editor of the 'London Daily vision, to be run by a corporation which will le cated in New York. Telegraph,' on the United King- rival the BBC. BBC itself may possibly have dom's part in a second network. the eight- nation Immediately after World War II the diffi- AFTRA Appeals to NLRB European tv hookup planned culties of selling British tv equipment to other After Dispute With AFM this summer, and on the im- countries seemed insurmountable. Other na- portance of tions could not be persuaded to adopt UK British tv equip- standards. Today UK firms are making tele- AMERICAN Federation of Television -Radio ment to sts in Chicago has filed a complaint with other video systems. vision equipment adapted to standards used t e local National Labor Relations Board THIS summer eight European countries are to anywhere in the world. Morever, practicable o ce alleging that AFM President James C. join for about a month in June and July to methods of converting from one to another Pétrillo and Local 10 Secretary Edward Ben - inaugurate the first European television net- definition have been discovered, together with krt had coerced its members by preventing work. These are the United Kingdom, means of relaying the programs over any dis- them from joining AFTRA. The complaint EUROPE France, Belgium, Holland, Western tance, provided microwave links are convenient w.s signed by Ray Jones, executive secretary Germany, Switzerland, Italy and pos- and resources are available. of AFTRA's Chicago office. sibly Denmark. Five of the eight will be using Overseas Orders The AFTRA complaint claimed that musi- British -made equipment to some degree, per- Equally important has been the development cians who qualify for AFTRA membership by haps the best tribute to United Kingdom tele- by UK firms of cameras with ever -increasing delivering spoken words on television were vision. fidelity and sensitivity. There are probably no d scouraged from joining the actors guild. It Improved economic circumstances have more than a dozen firms in the world today s 'd musicians had been warned and advised enabled the British Government to permit the capable of supplying television studio equip- ey would be thrown out of professional music British Broadcasting Corp. to build another ment and transmitters on any scale, and three p rsuits if they joined AFTRA. 14 stations, which by 1957 will make a total of these are British; namely, Marconi's Wireless The fight has been brewing locally for sev- of 18 permanent stations in operation, covering Telegraphy Co. Ltd., Pye Ltd., and Emitron e al weeks as an aftermath of a dispute in- 97% of the population, or more than 48 mil- Television Ltd., a subsidiary of Electric & volving the appearance of Homer & Jethro, lion people. By that titre licensed tv sets, now Musical Industries. sic -comedy team on ABC's WBKB (TV). numbering some three million, will have reached Marconi's has sold nearly $2.8 million in tele- L tter's Courtesy Hour program was cancelled nearly six million. vision transmitting equipment overseas since a fortnight ago by the ABC outlet because Britain, because of its smaller area, already the end of the war, the bulk being cameras and o fear the jurisdictional issue might break has a better television coverage than the U. S., associated equipment and outside broadcasting o t into open warfare. Earlier they were although the latter, with three times the popu- vans. In Canada the company secured $700,- dgopped from ABC's Breakfast Club. lation, has hundreds of stations and millions 000 in orders for supplying Toronto and Mont-

national advertising representatives

11R -\\IL' ..

NEW YORK CHICAGO DETROIT DALLAS ATLANTA CHARLOTTE

ST. LOUIS MEMPHIS SAN FRANCISCO LOS ANGELES

Page 58 April 5, 1954 BROADCASTING TELECASTING you can't get lost in the Piedmont...

INTERNATIONALISM featured the Que- bec convention of the Canadian Assn. of Radio -Tv Broadcasters March 22 -24. [BST, March 291. Among the speakers: Goar Mestre (I), CMQ Havana, Cuba, and Malcolm Muggeridge, editor of Punch, London. real studios, besides transmitters for Ottawa and Vancouver. Other orders include studios for Vancouver, Winnipeg and Halifax, and two "televans" -mobile stations used largely for outside tv broadcasts. Venezuela has been supplied with the largest you need to in 29 the most important counties our television station in South America. Marconï s All do of of also has sent $840,000 in equipment to Italy, Prosperous Piedmont is seek out the nearest TV antenna. including studios in Milan and Rome and transmitters in Rome and Pisa. A televan unit has It will be pointed toward WFMY -TV. Navigate from there, and just been delivered to Switzerland. you'll be headed straight toward the favorite television Pye, of Cambridge, has supplied two complete studios for Brussels costing $196,000, station of a huge multi- market region where more than plus a $50,400 outside broadcasting unit. The $1,500,000,000 a year waits to be spent. firm also has provided camera and studio equipment for Munich and Hamburg, cameras All across these Piedmont counties, with their many well -known for Zurich, an outside broadcasting van for Turin and another van for Toronto. Pye cities and towns, is a humming pattern of factories and farms, cameras and other studio equipment have been of payrolls and prosperity, of vast selling opportunity. sold widely in America through the company's associate General Precision Labs, and in Asia The only TV station that taps all of this potential is WFMY -TV it has equipped two Japanese stations. Pye and with a degree of persuasive influence that makes it also has constructed in Casablanca the first - complete television station in Africa. Two com- top choice of so many advertisers. plete Pye mobile units are being sent there. Emitron Television's most important over- Advertising -wise, you can't get lost in the Piedmont. Not seas orders recently have been film scanners if you tell your story via its favorite TV station. The sooner for Rome and six microwave links for the newly inaugurated Swiss service. The links will you find WFMY -TV, the sooner you get your share of this make it possible for Switzerland and Italy to join the European network for the "Eurovision" $1,500,000,000 buying power. hook -up this summer, when millions of viewers in the eight countries will watch, for example, international football played in Switzerland.

Starts Tv Representation RADIO REPRESENTATIVES Ltd., Toronto wfmy -tv and Montreal, is expanding operations to include representation of Canadian television Basic CBS Affiliate Channel 2 stations, following a meeting of west - - CANADA ern Canadian stations represented by the organization at Quebec. Wilf Greensboro, N. C. Dippie continues as manager of the Montreal office and Alec Bedard, who has been tempo- Represented by rarily in charge of the Toronto office for the past year, becomes manager, succeeding the Harrington, Righter & Parsons, Inc. late Jack Slatter. In addition to expanding into New York Chicago -San Francisco television, the firm also will take on additional - stations for Canadian representation.

BROADCASTING TELECASTING April 5, 1954 Page 59 INTERNATIONAL

THOMPSON CO. CITES CANADA TV GROWTH Five CBC and three privately - operated Canadian tv outlets now have 21/2 million viewers for 625,000 tv sets, J. Walter Thompson Co. Ltd. reports, predicting 14 more tv stations will commence this year. TELEVISION in Canada is in the "growing pains" stage, with tv set ownership at more than 625,000 as compared with 100,000 a year and a half ago and tv stations now numbering eight in contrast with two in operation a year and a half -ago. THE 1954 -55 board of directors of the Canadian Assn. of Radio & Television Broad- This pattern of growth is shown in a report casters elected at the CARTB convention March 22 -24 at Quebec [BT, March 291, on Canadian television by J. Walter Thompson are (I to r): H. Vancouver, Co. Ltd., Montreal, made available to BT last seated -F. Elphicke, CKWX retiring president; Jack David- week. The rate of growth is on the ascend- son, CJKL Kirkland Lake, vice president; F. H. MacDonald, CJCH Halifax, new presi- ancy, according to the report, which predicts dent; J. B. Craig, CKX Brandon; standing -Ted Campeau, CKLW Windsor; F. B. Ricard, that at least 14 more tv stations will go on the CHNO Sudbury; Henri Lepage, CHRC Quebec; Bill Rea, CKNW New Westminster; Fred air before the end of 1954. Lynds, CKCW Moncton; J. A. Dupont, CJAD Montreal; Wally Slatter, CJOY Guelph, Stations already on the air have an esti- and Sid Boyling, CHAB Moose Jaw. Absent: Gerry Goetz, CJCA Edmonton, and mated audience of 21 million, the report J. P. Lemire, CKCH Hull. states. Five of the stations are CANADA operated by CBC and the re- ronto and in French from Montreal. Ottawa's son Co. client placing a television program mainder are privately owned. CBC- operated station telecasts a mixed French - in Canada, with ABC -TV's Kraft Tv Theatre There are five stations in the province of On- English schedule but there are indications that (Thurs., 9:30 -10:30 p. m., EST) picked up live tario, with four more slated to begin operations, a separate French station may be established from Buffalo and relayed to Toronto, Ottawa, and two in Quebec, where three more stations in this area. Programming from the U. S., the Montreal and Kitchener. It was reported that will go on the air. report points out, is relayed live or by kine- the Hamilton (Ont.) station also will carry the Canada's bi- lingual composition is reflected scope through Buffalo, or is distributed as a program live by the end of April. Stations in in the programming, the report shows, with film package. Vancouver and Sudbury currently carry a kine- ive programs in English originating from To- Currently Kraft Foods is the only Thomp- scope of the NBC -TV Kraft Tv Theatre and it is planned to make this kinescope available to other tv stations as they go on the air. Absorbine Spots Other television activity by J. Walter Thomp- son in Montreal is a 20- second spot campaign for Absorbine Jr. The Toronto office has purchased a newcast in Hamilton for Shell Oil Co., and this series will be used on other independent stations as they start telecasting. A television panel study, the report stated, indicates that U. S. programs currently out - pull Canadian shows in the Toronto area where viewers have a choice of programs. It was pointed out that in Montreal where viewers can tune in to local stations only and where English programs have been in operation for a couple of months only, there are no figures available on the relative popularity of Canadian versus U. S. programs. Do You Know This Man? Canadian Tv Outlets Report on Progress He is Jack Shefrin, general manager, CALGARY's new tv station has been assigned the call letters CHCT -TV. The ch. 2 station is WRNY, Rochester, New York scheduled to start operations in the fall. He says- CKWS-TV Kingston reports it will CANADA be represented in Canada by All - "SESAC fits perfectly into our needs for a really outstanding transcription library. Canada Television, Toronto, Mont- SESAC selections are well balanced, and arrangements and fidelity are perfect for real, Winnipeg, Calgary and Vancouver. our policy of programming only the best. We have built many hour -blocks of programs CJCB-TV Sydney expects to be on the air with test around SESAC artists and music, and the praise from our listeners is tremendously patterns in August and to start programming early in gratifying. Personally, I wouldn't be without SESAC. The SESAC Library will September. Rates for CFPL -TV London are to be in- make any station's programming a 'quality plus.' It's truly the very finest of creased on May 1 to $275 per hour, 'Good class A Music.'" network time according to notice of the Cana- dian The is lowest Broadcasting Corp.'s commercial depart- SESAC Library in cost for a complete Program Service ment. Rates of CHCH -TV Hamilton also have been announced by the CBS tv department at SESAC Transcribed Library $300 an hour for class A time, with microwave 475 Avenue connection at $40 an hour from Toronto to Fifth New York 17, N. Y. Hamilton and $90 an hour between Toronto, Hamilton, Kitchener and London. Page 60 April 5, 1954 BROADCASTING TELECASTING -PROGRAMS & PROMOTION-

KVOA -AM -TV COLOR BROCHURE THREE -color promotional brochure from KVOA -AM -TV Tucson, Ariz., points out the stations serve a "completely self- contained market, not covered by any `outside' radio or tv," with $212 million in retail sales and a 170,000 population. Moreover, brochure tells of "bonus" offered advertisers, community antenna systems in Bisbee, Ajo and Prescott, Ariz., Nogales, Mexico and soon to start in Douglas, Ariz., which give clear reception far out of normal signal radius.

MODEL T KICKOFF JACK MCELROY, host of new, five -weekly 45- minute McElroy at Sunset programs on KNBH (TV) Hollywood, started that show by making his appearance in a 1921 Model T Ford. Part of the first program March 29 originated from famed corner of Hollywood Blvd. and Vine St., with host McElroy, singers Barbara Logan and Phil Gray, and station organist Eddie Baxter arriving nostalgically in the "tin lizzie." Daily features of program include representatives from local charities selling products, donated by various of 37 participating sponsors, on Hollywood streets with proceeds going to that charity, and aspiring high school journalists presenting the day's news.

HOST TO TEACHERS TWENTY Lansing, Mich., teachers were the guests of WILS -AM -TV there on the annual B -I -E Day (Business-Industry- Education). The B -I -E Day program was sponsored jointly by the Lansing Chamber of Commerce and the Lansing Board of Education. Host WILS provided the teachers with a resume of the activities of the station and then took them on a tour of the station to watch the actual operation. The station reports that the teachers expressed amazement at the amount of work that goes into radio and tv programming and production. "It's not genuine -

RHYME IN TIME but ain't it BIG ?" THE improvisation of two Lynn, Mass., disc jockeys saved WLYN that city's The Record When it comes to radio coverage of Kentucky, it's easy to go Man from serious deficiencies in continuity, overboard on "bigness ". Kentucky is big, all right so big that recently according to Don Sherman, one of - the d.j.'s concerned. Two of four turntables you need many of the State's 50 radio stations to reach it all. used on the five -hour show conked out, leaving only one serviceable table in each studio. Sher- man and Jack McDermott, the other d.j., in- 5000 -watt WAVE offers you a smarter tack - concentration in the vented a rhyming introductions for gimmick- Area, exclusively. This densely -populated each record. Listeners were asked to phone big Louisville Trading in rhymes and for each listener contribution market accounts for 53.9% of Kentucky's retail sales, 50.8% his request was played. The turntables were re- paired in 45 minutes, but the rhyming game of its food sales, 59.2% of its drug sales -and you get it had caught on so much, according to Mr. Sher- man, the lines were practically jammed during all with WAVE alone! the repair period. Both d.j.s were glad to get out of a tight spot and listeners were requesting Spot Sales for all the facts. them to continue the rhyming game. Ask NBC

RADIO BOOSTS RADIO WCUE Akron, Ohio, is sending to appliance dealers, distributors and department stores a WAVE letter signed by Tim Elliot, president -general 5000 WATTS manager, which describes the promotion that station is undertaking to help boost the sale of NBC AFFILIATE LOUISVILLE radios, especially portables. A minimum of 20 spot announcements daily will be broadcast NBC Spot Sales, Exclusive National Representatives pointing out the value of radio as a constant companion. Spots are aimed at retailers also, urging them to equip their establishments with radios for their customers' and employees' en- BROADCASTING TELECASTING April 5, 1954 Page 61 PROGRAMS & PROMOTIONS

joyment. The letter ends by saying that the prize, helped to spark the promotional cam- homa City Times which boosts WKY -TV that promotion will last a month and is designed paign. The Fox Theatre has been used in 12 city, is being sent to agencies by that station. with to tie in the addressee's seasonal promo- of the 23 movie promotions and several times, The ad reports that in the Hooper ratings for tion of portable radio sets. WLWA says, the station -plugged movies were the 15 top tv shows, 14 are carried over WKY- held over for an extended run. TV. Pictures of the WKY -TV staff, a typical KFBB FARM BROCHURE day's program schedule and a description of the COLLEGE station's facilities are also shown. KFBB Great Falls, Mont., has published a CAPSULES brown and white promotional brochure for CAPSULES of college -level subject matter are distribution to agencies, distributors and na- being presented over KCMO Kansas -TV City KOTV 'SHERIFF tional and regional accounts. The booklet in an alternate- Monday series titled "Door of (TV)'s SAM' points out that 20,000 farm families in 20 Mon- Knowledge," according to that station. Pro- HARRY STRANG, Hollywood motion picture tana counties rely on KFBB farm programs grams utilize a demonstration technique as star, plays the feature role in Sheriff Sam, a new and lists programs and availabilities. A list of against the lecture and panel format and stu- series on KOTV (TV) Tulsa. The series, prominent advertisers who use dents and the station's teachers from Rockhurst College in which is produced locally and is televised live facilities is shown with the statement: "You're that city participate in the programs. Topics from KOTV, centers around the days of the in the finest company on KFBB." Station per- range from biology to public speaking. wild West sonalities and various special events covered by KCMO-TV says the series is being presented when familiar sights were sheriff's KFBB are emphasized by pictures and the last as a public service with an objective of pre- posses, wagon trains and attacking Indians. Mr. page tells the reader that for availabilities on senting the subjects in a manner that is both Strang, as "Sheriff Sam," takes time out from "the station that serves the richest farm -city interesting and educational. his story- telling each week to show the children market of Montana," write to KFBB or contact how to make things out of wood, clay and a Headley -Reed representative. paper. SAFETY COUNCIL AWARD NATIONAL Safety Council presented to the TV PROMOTES MOVIES U. S. Steel Corp. an award of honor in recog- 'HORSE RACE' PROMOTION TWENTY -THREE different movies have been nition of the low accident frequency rate among TO HELP promote the 18 radio and television the successfully promoted on WLWA (TV) Atlanta corporation's employes during 1953. The stations represented by NBC Spot Sales, the unit presentation was made on the United States in the past nine months, according to that last week sent to advertising agency executives the Steel Hour (ABC -TV, Tues., 9:30 -10:30 p.m. station. Latest given WLWA promotional throughout the U. S. a promotion piece center- treatment was "The Creature From The Black EST) by Ned H. Dearborn, president of the ing around a game called "Magic Lagoon," being shown at the Paramount Fox Council, to Clifford F. Hood, president of the Race." Im- Theatre there. Station reports that the theatre corporation. printed on each game is the copy, "You pick a was frequently compelled to put up the "Stand- winner ... when you choose the radio and tele- ing Room Only" sign, in spite of the fact that vision stations represented by NBC Spot Sales the theatre is the fourth largest in the world. WKY -TV NEWSPAPER AD WLWA reports that its "Draw the Creature" A REPRODUCTION of an advertisement that contest, with a 21 -inch Crosley tv set as top appeared in the Sunday Oklahoman and Okla- KCEB (TV) NEWS PROMOTION THE Tulsa (Oklahoma) Tribune dedicated a 14 -page section to new KCEB (TV) there, which went on the air March 13. The section is mainly devoted to KCEB personalities with biographies and pictures of each. Parts of the WITH section cover programs that are being carried by KCEB and a diagram shows the station PIBML coverage area. Portions of the feature are concerned with the station's facilities and many GATEtS RE MarEs facts about television are included. SCHOOL IN KPTV(TV) STUDIO TELECAST of actual classroom sessions have been started in the studios of KPTV (TV) Port- land, Ore., under direction of H. T. Santes, superintendent of the Lake Oswego school system. A nine -week schedule got under way last week, with final program to be staged May 12, according to Russell K. Olsen, KPTV general manager. Children are given a 15- minute pre - Gates 3- channel telecast period to get used to studio surround- Dynamore ings. Classroom settings are used. Gates Announce - mole KBID- SPANISH PROGRAMS PROGRAMMING block aimed at estimated 200,000 Spanish- speaking population in central San Joaquin Valley of California occupies a 31/2 hour KBID -TV Fresno, time segment each Sat- Gales Two Miker urday. Participating sponsors include San Fran- cisco Brewing Co., S. F., (Burgermeister Beer), Pepsi -Cola Bottling Co., Santa Fe Vintage Co., L. A., (Santa Fe Wines), and Betty Shoppe, GATES RADIO COMPANY Quincy, Illinois, U. S. A. - Fresno, (ladies apparel). The block consists of In stock at: Atlanta, Houston, los Angeles and Quincy. two live variety programs, Ben Ramirez y Sus Offices: New York and Washington, D. C. Amigos, and The Juan Mercado Hour, and a full length Spanish motion picture. Page 62 April 5, /954 BROADCASTING TELECASTING OVER 100,000 SETS...

:< Official certified set count made by non -bias company for Kansas TV stations.

50% SATURATION WIND]", the bright spirit of TV in Central Kansas, can hardly believe his eyes! Now...more than half the homes in the KTVH area have TVA`. Besides, a recent Pulse report shows KTVH has 15 night -time and 10 multi -weekly shows with top ratings. A golden opportunity awaits you at a KTVH sales office in Wichita or Hutchinson. Studios in Hutchin- son; HOWARD O. PETERSON, General Manager.

Reprints of articles CHANNEL VHF 240,000 appearing in this section 12 WATTS are available at nominal cost. Write to NGADCASTING TELECASTING CBS BASIC - DU MONT - ABC REPRESENTED BY H -R TELEVISION, INC. COVERS CENTRAL KANSAS OILMEN SWEAT OUT Washington, D.C. opening of 218 sealed bids for chasing Agency. In '53, small oil companies received 77% of all regional oil contracts to supply Army, Navy and Air Force throughout the East. An- contracts awarded by military. Competitive bidding among oil firms, large and nouncing bids is Lyle E. Smith, buyer for Armed Services Petroleum Pur- small, assures Armed Forces of finest oil products at lowest possible prices.

218 OILMEN COMPETE FOR MILITARY CONTRACTS

Keen Bidding Assures Armed Forces of High Quality Oil Products at Lowest Possible Cost to Taxpayers

The Armed Services Petro- keen competition among America's oil- LOWEST BIDDERS WIN. Col. Douglas R. Brown, USAF, Director, Armed Services Petroleum Pur- leum PurchasingAgency reports men pays off for everybody in the U.S. chasing Agency, here awards a contract to John H. that a recent invitation for bids on mil- One example close to your daily life White, a South Carolina oil jobber. Col. Brown says : "The public is the real winner of this com- itary contracts was answered by 218 is the competition for the motorist's petition. I've watched it with great satisfaction - oil companies. business. In their efforts to reach the seen how it always lets us buy the best oil prod. ucts at the lowest possible price." Military spokesmen point out that public first with finer motor fuels than highly competitive bidding by hun- their rivals, oil technologists have im- dreds of oil companies -large and small proved gasoline quality so much that -makes it possible every year to buy 2 gallons of today's gasoline do the the finest oil products at the lowest pos- work 3 gallons did in 1925. Yet gaso- sible cost to U.S. taxpayers. line still costs about the same - only These facts may be news to those taxes are higher. who think the oil industry is made up Every day you and your family of only a few large companies. But this benefit from the competition among is just an everyday example of the way America's oil businesses.

AMERICAN PETROLEUM INSTITUTE, 50 W. 50th St., New York 20, N. Y.

Page 64 April 5, 1954 BROADCASTING TELECASTING 4atu res

A radio classic continues to grow on WLS Chi- cago. Page 66.

How to brighten tv programs with inexpensive visual aids. Page 70.

A PAUSE FOR STATION IDENTIFICATION

NEW YEARS RESOLUTION WE RESOLVE TORAVE.

NO LIRT#ER `TROUBLE ON space patrol

THIS is a sample standby slide when trans- IDs are frequently used to publicize public ONE of WFAA's telecasts for junior viewers, mission interference occurs at WFAA-TV service shows on WFAA. This slide was Space Patrol, gets a graphic plug on this Dallas. Above is the station's January shown on station breaks ta promote the ID. In program promotion, the station does "trouble" ID. They change monthly stressing outlet's March of Dimes Telethon, held in not use a straight identification but attempts the main attraction of each particular month. conjunction with the national polio drive. to tie in the show with the ID.

ON TOP OF NEW YORK

THE emphasis placed on public service at STATION's lofty antenna location "on top BASEBALL games telecast frequently during WPIX (TV) New York is illustrated with this of New York" at the Empire State Bldg. is the season on WPIX are drawn to viewers' ID picturing West Point cadets parading in used to promote the outlet with this ID sta- attention when this announcement is flashed New York on Armed Forces Day. tion break slide. on the screen. BROADCASTING TELECASTING April 5, 1954 Page 65 by John Osbon THE DANCE THAT LASTED 30 YEARS

THE WLS `NATIONAL BARN DANCE'

O NE SATURDAY evening, three decades dren to see the show since it moved into Seltzer to that segment of the buying public go, in a tiny mezzanine studio in Chicago's Chicago's Eighth Street Theatre in 1932. harassed with the normal complaints of herman Hotel, WLS Chicago, a new radio Sponsor acceptance of the Barn Dance heartburn and acid indigestion. utlet, went on the air for the first time with has been gratifying to WLS. Present spon- The public bought in great quantities and special program transmitted from New sorship represents some 74 years of Barn Alka- Seltzer sales shot up phenomenally. ork over leased wires through WEAF and Dance advertising. A weekly half -hour in "Where they had been negligible, they be- broadcast by WLS. the show costs an advertiser about $40,000 came important," according to Larry David- The date was April 12, 1924. For its in time and talent per year. son of Geoffrey Wade Adv., which handles the i itial broadcast WLS had promised "the WLS also has had a way of putting its account. ost witching, sumptuous, glorious, ear - advertisers on the business map, particularly Miles had purchased the one -hour seg- addening and impressive show ever heard in the early days of radio, and gaining rural ment on a local basis, extended the show to . n the air." There were musical numbers, acceptance of new products like Miles Labs' three NBC Blue outlets and then gave the s. ngs and addresses by public officials. Such Alka -Seltzer. Companies such as Miles have program national network coverage for ames as Gloria Swanson, Cornelia Otis grown with the Barn Dance and WLS by about 11 years until 1946. kinner, Ethel Barrymore and Rudolph staying with the station and program. Miles finally cancelled "regretfully" but continued a series of station breaks each alentino were associated with that first Currently sponsoring the show are Key- S ow. Saturday evening. Last May, Miles re- stone Steel & Wire Co., Peoria, Ill., since turned to the WLS National Barn Dance Response from listeners was enthusiastic. Jan. 14, 1933; Miles Labs Inc., Elkhart, Ind., with a half -hour plugging Bactine Antiseptic. elephone calls, letters, postcards and tele- since Feb. 14, 1933; Warp Bros., Chicago, Miles took the 8:30 -9 p.m. period vacated ams assured WLS that its initial venture since Oct. 8, 1938; Phillips Petroleum Co., by Murphy Products ad been "ear- gladdening" indeed. The Bartlesville, Okla., Co. and put in Bactine since Sept. 16, 1944; Hayloft Party. .11owing Saturday, April 19, a variety of d -Con Co., Chicago, since Jan. 11, 1953. Miles' success with the Barn Dance has 1 cal entertainers gathered in the studio to Murphy Products Co., Burlington, Wis., was proved what every good radio broadcaster o a folk music show. One of the per - on B 'rn Dance from 1936 until last year. .rmers was William Hart, one of the first knows: If you have a good product and a .f a long line of cowboy personalities, who On the Networks good program, people will hear about it and you will have repeated sales. That's what s mied his "mike" fright long enough to Because of its bucolic appeal and roster happened to Miles and Alka -Seltzer. s ng a few songs. of artists, the Barn Dance also was aired The story of Phillips Petroleum is a That broadcast was to be the genesis of for several years on NBC Blue and Red Co. case in point that the Barn Dance has been new era in American folk music and more networks. Additionally, one segment (for a commercial success for advertisers it has s.ecifically the WLS National Barn Dance, Phillips 66 gasoline) was carried on a se- lured into its select family through the years. hich celebrates its 30th anniversary this lected ABC hookup for years. Today the Ten years ago, Phillips bought a half -hour onth as a Saturday evening WLS broad - WLS 50 kw clear channel signal assures the segment. On March 19, 1949, the Phillips ast. The show currently is aired in two show a considerable audience. 66 National Barn Dance portion, only now s-gments: 7:30 -9:30 p.m. and 10 -12 mid- Probably the greatest success story asso- in the 9 -9:30 p.m. slot, was extended ight. to ciated with WLS National Barn Dance ad- nearly 1,000 ABC outlets in the midwest, It is not difficult to ascertain what makes vertisers through the years is Miles Labs western and southern regions. This cover- e WLS National Barn Dance the institu- Inc. The Barn Dance is generally credited age was later abandoned. is. broadcast listener with t on that it The has helping to build this firm (Alka- Seltzer, Another satisfied sponsor is Keystone 1 yalty and advertiser acceptance. The -A vitamin One -Day tablets, Bactine) to its Steel & Wire Co., which has advertised fenc- rowth of Barn Dance has paralleled that present place of prominence in the national ing products for some 21 years on the Key- .f WLS itself. field. It ranks 19th among top network stone Barn Dance Party. Keystone takes Despite the impact of television, Barn radio -tv advertisers, according to Publishers apparent pride in the knowledge that, just n ance keeps growing in popularity. One Information Bureau figures for December as farmers love square- dancing and WLS, easurement of its success is its ability to 1953, with expenditures of nearly $9 million. so too they have indicated a tangible prefer- tract studio audiences -which pay to get All told Miles has been a Barn Dance ence for its fence products through Keystone i . More than 2,360,000 people have paid sponsor 21 years. When it bought an hour dealers. 5 cents for adults and 50 cents for chil- of the program in 1933, it introduced Alka- Keystone spends about 25% of an esti- age 66 April 5, 1954 BROADCASTING TELECASTING IS A CLASSIC AMONG FOLK MUSIC SHOWS IN BROADCASTING

mated $75,000- $100,000 budget on the Barn advertisements in all the national magazines affiliated or owned stations, the Barn Dance Dance each year in time and talent, in addi- we use has prominently mentioned the WLS in the same month also pulled down some tion to other sums for about 24 quarter -hour National Barn Dance." impressive ratings. WLS ranked first from shows on other stations in the firni's 11- The list of agricultural advertisers who 9:15 to 12 midnight, according to Nielsen, state area. Its overall radio budget: between have stuck with WLS and its folk music pro- in terms of total audience homes (per 1,000) $50,000 and $65,000. gramming is a lengthy one. Some of the and share of audience. At 9:15 it com- "We know that going through the coun- more impressive farm advertisers and their manded 16.5% of audience share and at try, farmers do hear the program and that it records of longevity with WLS: Keystone 11:45 it got a whopping 31.8 %. It took must be valuable for Red Brand fence or (over 25 years) ; Oshkosh B'Gosh (over 21) ; second place at 7:30 and 7:45 p.m. in both we wouldn't have the program," Harold Little Crow Milling Co. (over 20); Allied categories -at a time when the Barn Dance Hayes, account executive at Fuller & Smith Mills (over 18); Warp Bros. (over 18); just begins to roll. & Ross, told BT. Keystone's volume has DeKalb Agricultural Assn. (over 17); Funk The Barn Dance is doubtless responsible held up extremely well in the face of its com- Bros. Seed Co. (over 17); Pioneer Hi -Bred for keeping WLS' mail volume high each petition, he added. Corn Co. (over 17); Dr. LeGear Medicine year. From 1934 through 1951 it ran sub- The d -Con Co., which uses very little Co. (over 16); Oelwein Chemical Co. (over stantially over the million mark. magazine space and no newspapers but is 15) ; Crow's Hybrid Corn Co. (over 13) ; The early days of the Barn Dance sold on radio, is a relative newcomer to the Pfister Associated Growers (over 11) ; Nut - were grounded in the philosophy of the late Barn Dance advertisers' circle. Now in its rena Mills (over 10 years). Burridge Devenal Butler and the Prairie fourth year, d -Con (insecticides, rat poisons, Primary farm advertisers are not the only Farmer which he bought and operated in etc.) reports a steady sales climb in Illinois ones to use WLS facilities, however, and to 1909. When broadcasting started in 1920, (about 20% each year) since it bought a capitalize on listener loyalty with quick ac- it was Mr. Butler who felt it ought to be half -hour each week in 1950. Says Alvin ceptance of advertised products. made to serve the farmer. In October 1928 Eicoff, d -Con vice president: Examples of spot announcement buyers who use WLS the newspaper took over WLS and Mr. But- "We're very satisfied with the show. We are Metropolitan Life Insurance Co., Peter ler put his philosophy to work for a com- feel there are a certain number of stations Paul Co., Procter & Gamble, Lever Bros. mon purpose. Mr. Butler, a native of Louis- in the country necessary to reach the and Colgate -Palmolive, among others. ville, Ky., thus "added the tools of radio to rural audience. WLS is one of the basic the working tools of Prairie Farmer." four five with its Barn WLS Spot Accounts or Dance." And Until the farm paper took over the reins, with rising sales, d -Con's revenue has risen WLS also stresses a breakdown on adver- folk music entertainers had been featured too. tiser comparisons for 1953, which tends to only on the Barn Dance. Sears, Roebuck At present d -Con has the 10 -10:30 p.m. put the station in good company. Its sales & Co., which operated the station from segment but alternates its sponsorship of promotion department reported that last April 12, 1924, until Oct. 1, 1928, had not periods in each 13 -week cycle. year, 209 non -network advertisers used attempted to commercialize either the Barn Current sponsor of the 7:30 -8 p.m. seg- WLS facilities; that 125 or 59.8% of non - Dance or other WLS programs, but used the ment is Warp Bros. Mfg. Co. The firm network advertisers had used the station properties to build good will. has used the Barn 16 Dance for about years. some time in the past, and that 84 new non - With the concurrent advent of commer- Warp uses the broadcast on behalf of its network advertisers used WLS in 1953. cial radio, Prairie Farmer incorporated some Flex -O- Glass, Glass-O -Net and Wyr-O- The confidence of advertisers seems justi- changes, employing a sales department and Glass. It selected the program "as the best fied on the basis of Chicago Area Radio extending programming. hours. It set out suited to tell the greatest possible cross sec- Station Share of Minutes compiled by the to retain tion of Midwest America about the merits and increase the WLS farm audi- Nielsen Radio Index, despite its then part- ence, and to spread the talents of Barn Dance of its cheaper -than-glass window materials," time status. In December 1953 WLS entertainers to other programs. according to Marquis Smith, Presba, Fellers emerged second in the daytime 6 a.m.-6 & Presba Inc., which handles the account. p.m. and morning 6 -12 noon periods with In the fall of 1928, Mantle Lamp Co. "What do we think of the Barn Dance?" 6.2 and 8.1, respectively. It came in third (Aladdin Lamps) bought the first Barn asks Harold Warp, the company president. in local time listings with 6.2 for the 6 Dance segment, which it later abandoned "The best answer to that question is to tell a.m. -12 midnight spread. because of rural electrification techniques. you that for many years, every one of our In a comparison of the four network- Mantle, Purina Mills and other advertisers BROADCASTING, TELECASTING April 5, 1954 Page.. 67 MR. SNYDER MR. SAFFORD THE LATE MR. BUTLER General Manager Since 1931 Program Director at WLS Inspiration Behind Barn Dance tarted buying WLS folk music shows in manager, moved to his present post under October after a program director's stint with uantity during the first five years under James E. Edwards, WLS president. Under WNAX Yankton, S. D. He returned to the rairie Farmer. the recent WLS -WENR merger, Mr. Ed- station as assistant to the program director. Meanwhile, the WLS National Barn wards is president and Mr. Snyder first vice George C. Biggar, now president, general ance was drawing more and more out -of- president of WLS Inc., new corporation manager and part owner of WLBK DeKalb, owners to its doors. Groups of 60 people which replaced the Agricultural Broadcast- Ill., was director of the Barn Dance for five ere admitted into the Hotel Sherman's ing Co. years and a program executive for 15 with `Little Theatre" for 30- minute "looksees" As program director of WLS, Harold A. WLS. t their favorites. Removal of WLS studios Safford has contributed considerably to Within the past fortnight, WLS began larger quarters in the Prairie Farmer Bldg. building the station's acknowledged listener operation as a full-time affiliate of ABC pled accommodations, but ticket requests loyalty and programs to fit their needs and under a managerial and organizational rea- ounted and tickets were issued six and interests. Mr. Safford joined WLS over 25 lignment that had been brewing for years ight months in advance. years ago and originally was an m.c. on and finally culminated in the merger of In March 1932 WLS moved the show the WLS National Barn Dance as well as WENR and WLS under WLS Inc. effective to the Eighth St. Theatre for four weeks publicity director. Sears, Roebuck lured April 1. and it has been there ever since. him away for five years but "leaving radio But what of the future? And of the was too doggone tough," and The development of radio was, of course, he recalls, he WLS National Barn Dance? And televi- returned to the fold. He has proved espe- accompanied by a similar revolution in mu- sion? There probably will be no changes in cially solicitous of listeners' suggestions and sic that finally took hold in the aural me- what has become one of radio broadcasting's criticisms through his own show, Around dium. Folk music came along slowly but most enduring features. Radio, a sort of question box program. surely and the WLS National Barn Dance Says Glenn Snyder: was on hand to make the most of it with Work on the Barn Dance itself is handled "We're still in the broadcasting business. people who felt Tin Pan Alley didn't quite now by Herb Howard, a former WLS pro- The next 30 years will be a lot of fun... . "ring true." The Barn Dance parlayed duction man who rejoined the station last It's a grand and glorious feeling." simple traditional and nostalgic melodies of the southern mountains and western ranges -folk- songs, cowboy ballads and oldtime square dance tunes. HOW RADIO MAKES RECORD HITS

Folk Music Popular MAKING a record a hit overnight and Within a few days, retail record dealers bringing a new star to the public atten- were calling WBNS to ask for the source of American folk Today the popularity tion is the sort of challenge radio is well of the record. It was for sale at the Caro- music is at an all-time high. WLS has a equipped to meet. The formula for such lyn Club under the newly created Caro- carefully nurtured formula that has helped a rapid rise to stardom recently was put lyn label. Dealers began buying it up in establish this popularity. to the test at WENS Columbus, Ohio. 200 lots on both speeds and orders are (1) A format built around one act with The platter that got its first plug on disc still going strong. a large, loyal and responsive audience. (2) jockey Gene Fullen's show has since sold The prompt success which Mr. Bryant A program well- balanced between bright close to 7,000 copies in the Columbus and his new recordings enjoyed outgrew and sure -fire folk ballads. (3) A program area alone. Columbus when Mr. Fullen spread the that moves along easily and naturally. (4) Rusty Bryant, a tenor saxaphone play- word to Walter Phillips of WLW Cin- An announcer who fits into the format of er, and a three -piece rhythm section had cinnati, and Bill Randle, a Cleveland d.j. the show, his commercial messages delivered been playing various clubs around Co- With the record being pushed in Ohio's in an "across -the- fence" conversational lumbus for a number of years. One night three key cities, radio has been instru- manner. the band decided to cut a few records mental in establishing Rusty Bryant's first Just as the popularity of the Barn on a home -type recording machine from record as a hit. The air publicity which Dance has grown, so too has WLS power the bandstand of the Carolyn Club. Two the Bryant version of the tunes has re- through the years. The station went to 5 of the records -"Castle Rock" and ceived has already attracted major re- kw in 1925 and became a 50 kw clear chan- "Night Train" -were pressed and dis- cording company representatives who nel outlet in 1931. tributed to disc jockeys around town. have contacted the band in hopes of Glenn Snyder, general manager of WLS The few spins that Gene Fullen gave turning a state -wide success into a since 1931, joined the staff of Prairie Farmer the discs drew an immediate response. national one. in 1930 and, after a year as commercial

Page 68 April 5, 1954 1 BROADCASTING TELECASTING Green hands

or . red. hot

r'F',iJJ>t., flashes

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BROADCASTING TELECASTING April 5, 1954 Page 69 by IRVING brightening tv programs SETTEL with cheap visual aids

ORE than ever, the need for program fective visuals are (a) to get attention and pendable, durable and transportable. They provement without added costs becomes (b) to maintain attention. To get or main- should be easy to light up, display and vital factor to successful station opera- tain attention best, motion must be em- manipulate before the camera. They should 'on. Single station markets are rapidly dis- ployed. For example, moving pictures are be inexpensive to reproduce and readily ppearing and competition for viewers is usually more interesting than stills and still available. n the increase. No longer will "captive pictures showing action are better than non- If we keep in mind the three principles udiences" gaze in rapture at anything action stills. In other words, "motion" is below there will be less difficulty in choos- resented on the tv screen. Now, both ad- almost a must. If a static visual must be ing the right kind of display for a specific vertisers and audiences demand quality used, it should be combined with visuals program. First, a visual aid should add and interest in programs. that have motion. The television camera motion to static material; second, it should One can almost hear the small station itself can be used to add motion to static provide variety to the method of presenta- Qperators and limited budget program di- visual aids. Panning, tilting, fades, super- tion; third, it should be used to cut pro- ;ectors wince in recognition of these facts. impositions and other techniques lend mo- duction costs. Obviously, there are hun- There is no need, however, for despair; for tion and action to what otherwise might dreds of types and variations of visual dis- 4killful use of simple and inexpensive visual be static material. plays. However, space limitations require ids plus a little ingenuity can produce the 2. A combination of visuals is usually that we mention only a few. rost startling results. more effective and provokes more attention The easel is the most elementary of dis- Let us take stock and analyze the visual than one alone. play devices and should be used as often as aid situation. It is to be remembered, first, 3. Simplicity is equally important. Since possible. It must be adjustable and sturdy. lat the effectivenesss of a visual aid is a visual aid remains on the screen for only Display maps of, for example, the United ldom related to the cost. There is a tend - a few seconds, it should be clearly and States and of the world can be used over ncy on the part of many directors to quickly understood. and over again to visualize regional events, ccept price as an indication of quality. 4. Each visual should have a definite weather forecasts, etc. A well- equipped This premise is basically untrue. As a mat - tie -in with the program, convey a specific studio should possess maps, from simple out r of fact, frequently a "five and dime point and make a contribution to the tell- line drawings to three dimensional models. ore" can provide material to produce an ing of the story. A flannelgraph can be made with three - ffective animated model, capable of telling 5. Visuals for television should be de- quarter inch plywood board 36 by 48 inches more effective story than elaborate art and covered with high quality flannel cloth. work or expensive scenery and props. The cloth is stretched tightly over the wood Another factor to be remembered is that and tacked down to make a smooth sur- visuals which appear effective to the eye COLORCAST I NI face. Cut -outs of heavy cardboard and may or may not be effective on television. backed with flannel or strips of sandpaper Any number of things influence the actual Advance Schedule will adhere to the flannel surface of the visual aid on production of a television. Of Network Color Shows board, permitting easy movement of dis- or example, a visual aid depending upon play pictures anywhere on the board with- everal pastel colors to distinguish its parts out pins or tacks. CBS -TV ay be pleasing to the eye but may wash The size of the cut -outs and lettering, and ut completely on the screen. The New Revue every Friday, 5:30- the light reflection from the surface are im- Sight, Motion, Sound 6 p.m. (sustaining). portant factors. The cut -outs should be Good television is sight, motion and large enough, no less than six inches in di- und, in that order of importance. Good NBC -TV ameter and stiff enough to prevent warping visuals, therefore, perform a vital function April .9: Ding Dong School, 10 -10:30 under the heat of the lights. They depend in tv programming. To take full advantage a.m. Friday (General Mills through Ta- on surface contact and if one should bend, óf the power of television, a program di- tham -Laird Inc.). it may not only reflect light into the camera ttor is always aware of this factor. but also may fall off the board. Artistic However, low budgeted shows frequently April 11: Youth Wants to Know, 1- drawings can be used to tell a visual story producers to eliminate visual aids 1:30 p.m., Sunday (sustaining). that will have motion and arouse interest tirely which may be disastrous to audience and curiosity on the part of the audience. April 18 (Easter): Easter Parade, 12 uilding and eventual sponsorship. A magnetic board is a similar noon -I p.m., Sunday (sustaining). board to The major objective of an economy-mind- the flannelgraph which uses magnetic at- producer should be to obtain effective April 18: The Catholic Hour, 1:30 -2 traction instead of friction to hold the cut- ual aids at a minimum cost. Some stories p.m., Sunday (National Council of Cath- outs. Usually the board is magnetized and d programs are easier to visualize than i olic Men). the cut -outs are backed with metal strips. . chers. Choice obviously should relate to Although more expensive than the flannel- e subject matter and the manner of use April 21:Kraft Tv Theatre, 9 -10 p.m. graph, the magnetic board is more de- d the setting in which the visual is used. Wednesday (Kraft Foods through J. pendable and creates more interest. Let us analyze some of the factors which Walter Thompson Co.). An endless roll -up, consisting of two roll- ake for effective visual aids. ers, works on a vertical April 25: American Forum of the Air, frame about four 1. The most important qualities of ef- feet high. Canvas or oil cloth makes an 2 -2:30 p.m., Sunday (sustaining). . Settel is sales promotion consultant in endless belt around the rollers which can m syndication of the DuMont Tv Network, be turned by hand or machine. This de- [Note: This schedule will be corrected to vertising manager of Concord's Inc., a retail vice is particularly good for displaying press time of each Issue of B.T.] s re chain, and instructor in radio -tv at Pace credits and titles. lege, New York. Other important visual aids that should P: ge 70 April 5, 1954 BROADCASTING TELECASTING tzy the H®W''' n ew zeV dCZaft Soun

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BROADCASTING TELECASTING April 5, 1954 l'age 71 0 REASONS WHY YOU SHOULD BUY A REMOTE CONTROL SYSTEM

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Page 72 April 5, 1954 BROADCASTING TELECASTING be used in television stations include: Opaque and overhead projectors, title drums, ani- PEOPLE mated books with pages attached to levers underneath a table permitting turning of Advertisers Grove Inc., Pittsburgh, named vice presidents. pages "off camera," blackboards and trans- Jack Canaan, account executive, Barnes Chase Lou Holzer, account executive, W. B. Geissinger parencies. Incidentally, dramatic effects Co., L. A., to Sunset'Oil Co., that city, as direc- & Co., L. A., to Mort Goodman Adv., same city, can be obtained with transparencies if tor of advertising and public relations. as vice president in charge of radio-tv. Graham handled with care. Made of transparent Edelblute, account executive, in realignment of plastic sheets or film, they are prepared James D. North, vice president, Market Re- duties, heads promotion -publicity department. photographically or by free hand drawing search Corp. of America, to Associated Prod- ucts Div., General Foods Corp., N. Y., as with an ordinary grease pencil. Their versa- man- William S. Friday, ager of marketing department. account executive, tility is their most attractive feature. Draw- WONE Dayton, to J. C. Haley, co- founder and president, Brown ings and figures made on plastic sheets and Bridges -Sharp & & Haley Co., Tacoma, Wash. (candy used to show cumulative stages add motion manu- Assoc., that city, in facturer), died in that 25, follow- city March same capacity. and a magical effect to what otherwise ing a long illness. would be uninteresting video. William F. Mariieb, Value of Charts, Maps Agencies formerly with Grey Adv. Agency, N. Y., Charts, maps and graphs are "musts" Edwin H. Badger, assistant general manager, Foote, Cone & Belding's Houston office, elected to Storm & Klein when other visual aids are not available. a vice president of the agency. Inc., same city, as Cleverly prepared, they add substance to assistant to media di- static programs. For example, the "strip Carlton W. Hartness to Sherman Adv., S. F., as rector and account vice president and account executive. executive; Sheldon J. tease" chart always adds interest and move- MR. FRIDAY Karlan named assist- ment. Here, parts of a chart, map or graph Ammon B. Godshall, ant to director of are covered with pieces of paper and re- formerly with N. W. publicity and account executive. moved on camera as particular parts are Ayer & Son, to Mc- Erickson Fred Ziegler to Biow Co., N. Y., as account discussed. Cann- Inc. Detroit office, as ac- executive on Bulova Watch Co. account. Posters and placards can be effectively count executive. employed, and slides, projected on screens, Lawrence D. Dunham, formerly advertising Robert F. Ohren- and sales promotion manager, Wine Growers always add "color" to shows. Guild, Lodi, schall, account ex- Calif., to Dancer- Fitzgerald- These are just a few of possible visual Sample; S. F., as account executive. ecutive, aids which can and should be used on McCann - Erickson Inc., N. Y., Irving J. Pastarnack, formerly with WOR slow moving, static programs. With a little New to Wank and York, to Herbert W. Cohon Adv., N. Y., as ac- ingenuity, plus some materials from your O'Rourke, S. F., in count executive. art department, there need never be a tele- MR. GODSHALL similar capacity. vision show which lacks movement because Guild Copeland, former vice president and copy of `low budgets." William J. Geissinger and William J. Gillllan, director, Cecil & Presbrey, N. Y., to Biow Co., account supervisors, Ketchum, MacLeod & N. Y., in creative dept., where he will work on special copy assignments.

Albert W. Hellenthal, director, production department, KCCC -TV San Francisco, to Clark & Elkus, that city, as head of commercial tv production dept. and account executive. Ronald J. Foster named creative copy supervisor, Betteridge .& Co., Detroit. Earl Pollins, formerly with Albert Frank -Guen- ther Law Inc., Boston, to Levy Adv. Agency, Newark, as production manager. Arthur Lewis Zapel, creative head, Kling Stu- dios Inc. Chicago, to copy group, J. Walter Thompson Co., same city, on tv commercials. Bob Marcato, free lance film producer, to radio- tv dept., Kenyon & Eckhart, N. Y.

Sheldon Bonnewell, formerly with Foster & Kleiser Co., L. A. (billboard advertising), to Speer Adv. Agency, that city, as head of copy department. Charles Gadsby, advertising and public relations manager, Merchant Calculators, S. F., to Jean Scott Frickelton Adv., that city.

John R. Hurley, public relations counsellor, to N. W. Ayer & Son, Hollywood, with assignment to handle special publicity campaign for CBS - TV That's My Boy which starts Saturday (April BESIDES winning the Industrial League championship in Tacoma Park District basket- 10). ball, this team, all staffers of KTNT -AM-TV Tacoma, Wash., also claims it is perhaps J. T. (Jack) Crossley, 56, partner in Crossley & basketball team." L to r: kneeling -Danny Dever, tv ac- "the nation's outstanding tv Jeffries Inc., L. A., died March 23 following a count executive; Larry Carino, tv commercial manager; Coach Chuck Caddey, tv con- heart attack. tinuity; Lou Antonsen, advertising; Ken Cameron, radio sales; standing -Jack Proud, radio sales; Gordon Brunswick, tv production; James Angus, tv account executive, and Stations Ing Thompson, tv artist. Bob Boardway and John Chaney, tv production, are not James Allen, director of tv promotions, Crosley shown. Broadcasting, takes on additional duties as di- BROADCASTING TELECASTING April 5, 1954 Page 73 PEOPLE

rector of publicity for the four Crosley tv sta- TV Chattanooga, Tenn., in same capacity. The mer Productions, to sales staff of WBBM -TV tions, as well as WLW Cincinnati. following also move from WOLN -TV to Chicago. Art Hein, sales service manager, to WDEF-TV; David Andrews, as production di- sales dept. same station. Robert Reisinger, for- William H. Youry, former promotion and mer- rector; Rich Miller, as floor manager; Emory merly salesman, Continental Copper & Steel chandising director, Williamson, as art director, and Richard Phipps, Co., succeeds Mr. Hein. WGLV (TV) Easton, as director of continuity. Pa., appointed sales Everett Karas, Moore Equipment Co., Dayton, service supervisor, Andy Anderson, announcing-sales staff, KABQ to sales staff, WLWD (TV) same city. WBZ -TV Boston. Albuquerque, N. M., appointed sales manager, Phyl and Lu Dumont, formerly of WHEB Ports- same station; James Van Osten to KABQ sales mouth, N. H., to WMUR -TV Manchester, Paul Mills, program staff. staff, WISE Ashville, N. H., in copy dept., and as announcer-pro- N. C., to WISE -TV, Dick Sanders, news and promotion director, ducer, respectively. as program director. WORD Spartanburg, S. C., to WJDX and Eleanor Meek Pontius named copywriter in pub- WLBT-TV Jackson, Miss., as assistant news di- lic relations dept., WKY-TV Oklahoma, City. Bill Anderson, sports rector for both stations. director, K V W O Jo Anne Noll, WKY -AM -TV to KLZ-TV Den- Kenneth Leslie promoted to sales manager -as- Cheyenne, W y o . , ver, as public service director and conductor of sistant station manager, WCTC New Brunswick, MR. YOURY promoted to general afternoon woman's program. manager. N. J.; John Allen Potts, chief announcer, promoted to program director. Lothar Loewe, with Berlin, Germany Der Mike Kirmeyer, sports director, KONG Visalia, Abend newspaper, named exclusive European Clayton Kaufman, assistant director of promo- radio correspondent, KGW Portland, Ore. Calif., named gen- tion and publicity, WCCO Minneapolis -St. Paul, that eral manager promoted to director of promotion and publicity, Paul E. Millen, formerly sales manager, Na- station. succeeding Fred S. Heywood who resigns to tional Sales Co., Boone, Iowa, to sales staff, Jerry Burns appoint- join CBS Inc. Lee Broadcasting Inc. (KHQA -TV Hannibal, ed general manager, Mo., WTAD Quincy, Bl., and KGLO -AM -TV Francis V. Guidice is the new program manager Mason City, Iowa.) KIVA (TV) Yuma, of WTTG (TV) Washington, not promotion Ariz. manager, as announced last week [B T, March Edward J. Lynott, WJON St. Cloud, Minn., 29]. Warren Rhymer, WSAU Wassau, Wis., and Jack R. Satterfield, Sheldon Burke, WTVO -TV Rockford, Ill., join WKNA -TV Charles- Sterling P. Madding, formerly with National WNAM -AM -TV Neenah, Wis. t o n, W. Va., to Biscuit Co. and WSAZ -TV Hunting- Schmidt Lithograph- Charles Winkler, chief engineer, KFOR Lincoln, ton, as assistant to ing Co., appointed Neb., to KLMS same city, in same capacity. regional manager. promotion and mer- Carlton Borten, formerly with WBMS Boston, MR. SATTERFIELD chandising manager, Otis H. Segler, sales WBRC-TV Birming- to educational WTUN Tampa, Fla., U. of manager, KOLN -TV Lincoln, Neb., to WDEF- ham. Tampa outlet, as associate director of radio. Arthur L. Harper Jr. Tom Sutton, formerly of WWJ -TV Detroit, to appointed merchan- production staff, CHCH -TV Hamilton, Ontario. The best dising manager, Barbara Norman to traffic dept., KYW Phila- WOAI -AM -TV San delphia; Shirley Rubin named assistant record Antonio, succeeding librarian, same station. Way to John Bande; Frank R. Holloway, pro- Donald Holden, formerly with WROK Rock- sell the gram director, MR. MADDING ford, Ill., named announcer, WHBF Rock Is- K F Y O Lubbock, land, Ill.; Jacqualine David to publicity staff, KANSAS Tex., to WOAI -AM -TV announcing staff. and J. C. Bruggeman to technical staff, same station. FARM W. H. (Bill) Story, sales manager, George Brooke Display Co., L. A., to KFWB Holly- Gail Kathleen Manning named to traffic dept., MARKET wood, as merchandising manager. WPEN Philadelphia. Paul C. Munroe, formerly with Biow Co., N. Y., James Brown, announcer, KFDA Amarillo, to sales staff, WPIX (TV) New York. Tex., to KSON San Diego, in same capacity. Eileen Mack, formerly coordinator of The Bob Lou German, disc m.c., WORL Boston, to Elson Show and Chez Paree program, WMAQ WHEC Rochester in same capacity. Chicago appointed public relations director, WCFL, same city, handling all promotion, pub- William B. Caskey, general manager, WPEN licity and advertising. Philadelphia, named radio-tv director, Phila- delphia Cerebral Palsy Drive. Jack Murphy, news editor, KPHO -TV Phoenix named executive producer, that station. Gene Wilkey, general manager, KMOX St. Louis, named chairman, radio -tv committee, Peter Roberts, news commentator and an- Speech Assn. of America. nouncer, WNBC New York to WINS same city, as director of news and special events. Bob Fleming, promotion- public relations director, WCKY Cincinnati, named chairman of use the J. W. R. Graham, formerly assistant supervisor, radio -tv, local Easter Seal sales campaign, con- national farm broadcast service of CBC, to ducted by Hamilton County Society for KANSAS CBLT (TV) Toronto, as assistant director. Crippled Children and Adults. Jack Wiggins, formerly film director, WTOB- Spencer Allen, news director WGN -AM -TV FARM TV Winston -Salem, N. C., to WFMY -TV Chicago, appointed member of Illinois AP Free- Greensboro, in same capacity. dom of Information Committee. STATION Dorothy Lombardo, assistant in sales service div. WPIX (TV) New York, promoted to newly- Bob McVay, commercial manager, KFJI Klamath Falls, Ore., father of girl, March 21. CBS RADIO created post of sales service supervisor. W I BW in Topeka Tom Osborne appointed office manager, WBKB Paul Marion, Carolina sales manager, WBTV (TV) Charolotte, N. C., father of girl, Patricia Ben Ludy, Gen. Mgr., WIBW -KCKN (TV) Chicago, succeeding Ken Christiansen, who resigns to join NBC. Harden, March 23. Rep. Capper Publications, Inc. George Guyan, formerly with Walter Schwim- Bob Miller, account executive, WHL1 Hemp- Page 74 April 5, 1954 BROADCASTING TELECASTING 6! t°-/

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stead, L. I., father of boy, Scott Robert, March Inc., Hollywood, named director of tv commer- WHBF 16. cials. ROCK ISLAND, ILL. Lou Ronder, program director, WCFL Chicago, Jo Pagano, novelist- screen writer, to William father of boy, James Carlos. CBS for the Quad- Cities F. Broidy Productions, Hollywood, as execu- material. William Higuera, teletype dept., KHJ Holly- tive assistant in charge of creative wood, father of girl, Michele -Jenne, March 24. Murray Alper, actor -writer, to same firm as is favored by location assistant to story editor. in a 4 -city metropol- Jim Daley, engineer, WPEN Philadelphia, father of boy, Mark Dennis, March 23. George Raft, star of I Am the Law tv film itan area, surrounded series, honored for 25 years in show business by 10 of the most pro- Billy Eacho, WVEC Hampton (Norfolk) Va., with testimonial dinner by Friars Club, Beverly father of boy, March 24. Hills. ductive rural counties Networks Roger and Selby Daley, formerly on staff of in the nation. Over James H. Nelson, manager of advertising and various Hollywood animated cartoon studios, 95% of all families in promotion, NBC Radio, named a staff assistant and more recently with Dibujos Animados, Mexico City, to Gene Peters Associates Inc., this area to Sylvester L. (Pat) Weaver Jr., NBC President. now have TV S. F., as animation artists. sets. (264,811) Edward R. Marrow, CBS commentator, chosen as one of five nationally known Americans by Jerri Zola Alexander, assistant production su- Tau Kappa Alpha, national collegiate honor pervisor, Sovereign Productions, Hollywood, Les Johnson, V.P. and Gen. Mgr. society in speech, as Speakers of the Year for died March 26, following a heart attack. 1953. Mr. Murrow was cited for his activities in 11Cr educational, scientific and cultural fields. Alberto C. Colombo, 65, motion picture-tv musical director with Family Films, Hollywood, Howard Coleman, staff writer, appointed as- died March 24. sistant manager of NBC Chicago press dept. Louis Silvers, 64, composer of popular music Paul B. Evans, formerly with Paul H. Raymer and musical director from 1937 -50 CBS Radio Co., station representative firm, to radio spot Lux Radio Theatre, and musical director of sales staff of NBC Central Division. many- motion pictures, died in Hollywood on Laura Fairchild, former associate producer, Wil- March 26. liam Esty Co., named shopping editor, NBC - uvßuc TV Home show (Mon.-Fri., 11 a.m. to noon Manufacturers EST). Charles E. Jacobs appointed field sales repre- Steve Douglas, freelance Washington sportscas- sentative in Northern New Jersey area, Sylvania WHBF tV Electric Products Inc., N. Y. TEL(0 BUILDING, ROCK ISLAND, ILLINOIS ter, and formerly with NBC, named sports commentator, CBC tv network at Toronto. Represented by Avery- Knodel, Int. Sidney A. Standing, Tung -Sol Electric Inc., Madeline Beatrice Lynn Cleary, business man- Bloomfield, N. J., where he organized and manager, network sales dept., DuMont Tv Network, aged the cathode ray tube div., appointed man- join the happy family! married to Capt. Charles A. Christenson. ager of cathode ray tube div., Raytheon Mfg. Co., with headquarters in Quincy, Mass. Frank Fox, creator of CBS -AM and NBC-TV My Little Margie, father of girl, Kelly Margie. Jacob L. Miller, formerly sales promotion manager, Henkel -Clauss Cutlery, Fremont, Ohio, David Domingquez, 69, CBS Hollywood stage- appointed regional sales manager, Capehart- hand since 1935, died March 27. Farnsworth Co., Charlotte, N. C. John Howard, 55, senior morning set -up man, Frank J. Hogan, previously in sales and mer- STAN REAR NBC Hollywood, died March 20. chandising posts with Admiral Corp., Avco Mfg. Co. and Allen B. DuMont Labs, named a dis- 0 Film trict manager for CBS -Columbia in Ohio, bid., Bradford K. Cross, eastern district sales man- Mich., and Ky., with headquarters in' Euclid, Transcription ager, Princeton Film Center, Princeton, N. J., Ohio. promoted to national director of sales and pro- Thomas R. Joyce appointed general superin- LIBRARY motion. tendent of production process control and Walk- Bernard S. Brody, handling music clearances for er M. Cordner appointed plant manager of tape syndicated Liberace and Life With Elizabeth, tv production, both within tape department, Min- films, assigned by Guild Films to perform simi- nesota Mining & Mfg. Co. lar duties on forthcoming Florian Zabach tv now available film musicals directed by Duke Goldstone. Trade Associations under a new selective Morse Opper elected president of Motion Pic- Al Lee Vine, formerly Chicago manager of ture Sound Editors, professional, educational Consolidated Television Sales, assumes similar and social group of Film, Sound & Music duties for George Bagnall & Associates, retentir Editors, Local 776, IATSE. Other officers are LOW COST named sales organization for CTS properties. Charles Freeman, vice president; Lawrence Ellen Parve, formerly with Shelley Films, To FAMILY ronto, to film production staff, S. W. Caldwell Ltd., Toronto. RAIN? James Neilson, director of Cornwall Produc- Yes, it'rains profits, PLAN that, prat_ tions' Janet Dean, to Sam Bischoff Productions, galore when you tical, flexible and economi- RKO-Pathe Studios, Culver City, as director on pick W W PA to upcoming For the Defense tv series. James open peoplé spurses cal. Send for details and Van Trees, cameraman, Warner Bros., to new and keep 'em run- rates without obligation. firm in same capacity. ning into stores in this great Pennsyl- Bill Harder, assistant director, production div., vania market! STAN DAR CD I Kling Studios Inc., Chicago, promoted to direc- RADIO TRANSCRIPTION SERVICES, INC. tor. Contact Burn -Smith 360 N. Michigan Ave., Chicago I, W. Co. Williamsport, Pa. Sherman Rose, supervising editor, Gross- Krasne for detaile Page 76 Aril/ 5, 1954 BROADCASTING TELECASTING Kaufman, secretary; Richard Jensen, treasurer, and Ed Scheid, sergeant -at -arms. Advertisement Richard G. Montgomery, president, own advertising firm, Portland, Ore., named chairman, Portland chapter, American Assn. of Advertis- ing Agencies, with Jack Sugg, Cole & Weber, same city, vice- chairman and Adolph L. Bloch, From where I sit secretary- treasurer. Blount Slade, vice president and director of cre- 4, Joe Marsh ative services, Brooke, Smith, French & Dor- rance, N. Y., elected chairman of board, Michi- gan Council of American Assn. of Advertising Agencies.

Albert D. Hecht, account manager, Bill Sturm Studios Inc., N. Y., named vice president in charge of production, National Television Film Council. Easy Does It- Again! Frank Burke Jr., president and general manager, KFVD Los Angeles and president, Southern California Broadcasters Assn., named to executive committee for 1954 observance of Invest The Ladies Aid Society had their in America Week (April 25 -May 1) in southern California. Sally Smalley, public service repre- annual rummage sale the other night sentative, SCBA, named to selection committee -and as soon as the doors opened, for Alexander Hamilton award, to be presented to a southern California firm best publicizing "Easy" Roberts was inside. the American way of life. Without a word, he headed straight Ann Roberts and Emory Dennis appointed to for the coat counter, picked out a fill vacancies on Screen Extras Guild board of directors. Ben Bancroft named sergeant -at -arms shabby old tweed jacket, and paid for replacing James Gonzales. it. "Easy" told me a little later that George J. Flaherty, business agent, IATSE Stu- buying his jacket back was getting to dio Projectionists Local 165, elected a Holly- be a regular habit. wood AFL Film Council trustee succeeding James Noblitt, resigned. "That's been my favorite smoking Norman Land, former account executive, Fred- jacket for years," he said. "And my eric W. Ziv Co., to Television Programs of wife talks me into giving it away reg- America in similar capacity, covering Philadel- ularly. Then I get to thinking how phia, Baltimore and Washington. much I like it and hurry down to buy Government that jacket back. This is the third David BeBin, NBC copywriter before Army in- time I've done it!" duction, promoted to first lieutenant prior to discharge this week. He expects to return to From where I sit, everyone's en- NBC in April. titled to his own preferences -whether Representatives it's a sports jacket, a baseball team, Philip D'Antoni, formerly with CBS sales and likes to have with research, to sales staff, Weed & Co., station or the beverage he representatives. dinner. For example, the wife likes Personnel Relations coffee along with Saturday night spa- Hilda Black, director of public relations, Publi- ghetti while I like a glass of beer. We cists Guild, Hollywood, author of "The Eternal never try to "sell" each other on our Miracle," published this month (March) by Dodd, Mead & Co. personal preferences.

D. L. Daniels installed as president of Holly- wood Sound Technicians Local 695, IATSE. Other officers include Tom Carman and Francis Scheid, first and second vice presidents respectively; John Stack Jr., secretary; E. Weldon Cole, treasurer.

Pat Somerset, assistant executive secretary, Screen Actors Guild, Hollywood, appointed to Copyright, 1954, United States Brewers Foundation California State Advisory Council on Employ- ment Service, 12 -man policy board on administration of state unemployment insurance code. BROADCASTING TELECASTING April 5, 1954 Page 77 EDUCATION

director of Teleprograms Inc.; an afternoon had planned the creation of annual scholarship Ohio State Radio -Tv AERT session, and an evening meeting for awards by WHLI before his death in November chairmen and secretaries of work -study and 1951. He added that the station intends to Institute Underway special interest groups. hold an essay contest dealing with the foster- Formal sessions begin Wednes- Work -study groups will convene Thursday, ing of brotherhood in the Long Island com- Friday and Saturday mornings and special in- munity, a project to which Mr. Godofsky day, with allied groups be- terest groups will meet Thursday and Friday had given much of his time and effort, as a ginning meetings today. afternoons. basis for choosing outstanding high school Allied groups have scheduled meetings as students. Final selection of the scholarship HIGHLIGHTS of Ohio State U: s 24th annual follows: winner will be made by Hofstra College. Institute for Education by Radio -Television, to Today (Monday) -All -day NAEB board meet- be held Wednesday through Saturday at the ing. have been Tuesday -All -day meetings of Assn. of Junior Deshler-Hilton Hotel, Columbus, Leagues Inc., ,NAEB board, Alpha Epsilon Rho Emerson's Abrams Gives announced. Allied groups, in conjunction with (national radio -tv fraternity) and an evening IERT, have scheduled meetings beginning to- meeting of NAEB's In- School Committee. Wednesday -Breakfast by Junior Town Meet- WQED (TV) Educ. Grant day (Monday) and lasting to Sunday. ing League's board of trustees, all-day meeting Two featured speakers at IERT general ses- of Alpha Epsilon Rho and morning "coffee hour" EDUCATIONAL television "cannot be a by AERT. charity patient dependent upon the benevolence sions will include NARTB President Harold Thursday -Breakfast by JTML's board, council, E. Fellows, who will address the Institute's consultants and representatives; all -day meeting of commercial interests," Benjamin Abrams, of Alpha Epsilon Rho, and the NAEB luncheon president of Emerson Radio & Phonograph annual dinner Friday evening, and U. S. Infor- featuring FCC Chairman Hyde as speaker. mation Agency Chief Theodore C. Streibert, Friday -Round table luncheon for Joint Com- Corp., said Thursday night in presenting to mittee on Educational Television. WQED (TV) Pittsburgh the third of the $10,- who will be main speaker at the Thursday even- Saturday- Afternoon meetings of Intercollegi- ing dinner in cooperation with the National ate Broadcasting System's governing council and 000 grants offered by Emerson to the first ten ACBB and an evening dinner meeting by ACBB, non -commercial educational tv stations in the Assn. of Educational Broadcasters. followed by an ACBB panel meeting on "Oriental - FCC Chairman Rosel H. Hyde will speak Occidental Understanding Through Radio and U. S. Television." Speaking at the dedication of WQED, Mr. at an NAEB luncheon Thursday. Sunday -Morning meeting of IBS board of Other general sessions are those Wednesday directors. Abrams said educational programs on com- evening, when talks will be made on "What mercial stations are "just a drop in the bucket, Future Broadcasting? -Radio in a Television WHLI Scholarship Fund and a very unsatisfactory drop, at that." He Age"; "How Good Is Uhf?" and "Have Educa- asserted: tional Television Stations a Future ?" and on Honors Elias Godofsky "It is obvious that commercial television Saturday morning when educational television ESTABLISHMENT of a scholarship fund for exists to make money, and that it as it should programming will be discussed and outstand- Long Island High School students in the mem- be. But, more and more non -commercial edu- ing U. S. local educational programs demon- ory of the late Elias Godofsky, founder and cational stations must be created to exist side strated, in cooperation with American Council first president of WHLI Hempstead, has been by side with commercial television. They must for Better Broadcasts. announced by Paul Godofsky, president and be independent." The first day's preliminary sessions will in- general manager of WHLI. A $500 scholarship Earlier recipients of $10,000 Emerson educa- clude a morning meeting by Assn. for Educa- will be awarded to an outstanding student for tional television grants were KUHT (TV) Hous- tion by Radio -Television; an AERT luncheon attendance at Hofstra College; Hempstead. ton and KTHE (TV) Los Angeles. to be addressed by William Hodapp, executive A station spokesman said that Elias Godofsky USC Students Organize Television Fraternity WITH intentions to expand nationally, four U. of Southern California students have formed Tau Alpha Sigma tv fraternity. Believed to be the first national tv fraternity, it was founded for the advancement of tv arts and sciences "and to bring together academically trained students and professionals of the industry; and foster cooperation between students and faculty for the advancement of television, both artistically and scientifically; and to provide honorary recognition to those so meriting." Associate members include Klaus Landsberg, vice president and general manager, KTLA (TV) Los Angeles; William Sener, head of USC's telecommunications department; Seymour Klate, art director, ABC-TV Hollywood; Ernest Lee, personnel director, KTTV (TV); and Ivan Campbell, program director, KTHE (TV) Los Angeles. Founding students are Dave Worth, Barbara Lindemann, Ken Himes and Tom Pflinlin.

N. Y. School Tv Charter Due SPOKESMAN for Metropolitan Educational "S" CURVE means "Sales" Curve when it ccmes to Television Assn., N. Y. has reported that with BROADCASTINGTELECASTING. For here's passage of legislation granting power to New a weekly York Board of Regents for establishment of magazine whose every item, from cover to cover, non-commercial, educational tv stations in the is as imperative as a telephone ring when it arrives on state, the group is expected to receive its charter the desks of 16,230 sales -making, decision -making from regents within the next few weeks. META users of radio and television in one of the greatest filed for the charter several months ago but was advised by regents that enabling legislation had industries in the world. Yes, when BROADCASTING to be approved. Last fortnight, Gov. Thomas TELECASTING is picked up each Monday morning, 16,230 E. Dewey on March 25 signed a bill giving very important pairs of eyes perk up and let your regents full authority to incorporate groups for advertising perk them up to what you have to tell them constructing, owning and operating educational in the pages of one of the greatest not the greatest tv stations in the state. META hopes to operate -if - a tv station in the New York metropolitan area publications in modern radio and television. and will begin a campaign for funds after the charter is issued. Page 78 April 5, 1954 BROADCASTING TELECASTING AWARDS

O. S. U. IERI CITES RADIO STATIONS Annual awards to be made in Columbus this week. RADIO awards and honorable mentions of the 18th American Exhibition of Educational Ra- dio & Television Programs, held in conjunction with the annual Ohio State U. Institute for Education by Radio-Television being held this week in Columbus (see story page 78), are being announced today (Monday). Similar awards in television were to be announced. The radio awards are based on programs entered by U. S. and Canadian stations, networks and organizations in 10 categories. Awards were as follows: Group I. National-Network or Transcription CLASS 1-To Special Interest Groups: Worn- en's, Agriculture, Religious, etc. First Award. Trans -Canada Matinee, CBC, on CBL Toronto and CBC Trans -Canada Network. Special Award. The Eternal Light, NBC in cooperation with the Jewish Theological Semi- nary of America, N. Y. CLASS-2- Cultural: Drama, Science, Literature, Music (not straight music) First Award. CBC Wednesday Night, CBC, on CBL Toronto and CBC Trans- Canada Network. Honorable Mention. NBC Lecture Hall, NBC. CLASS 3- Personal and Social Problems First Award. The Challenge of Our Prisons, NBC. Honorable Mention. The Way of Children, CBC, on CJBC Toronto and CBC Dominion Net- work. CLASS 4-Public Affairs First Award. Press Conference, CBC, on CEO Ottawa and CBC Dominion Network. Honorable Mention. Travel Documentaries, CBC, on CBL Toronto and CBC Trans -Canada Network. CLASS 5 -Basic Freedoms First Award. Letter From Father, UN Radio and UNESCO, on various stations in the English - speaking world and on ABC. Honorable Mention. Broadcasts from the Cou- Another fist for WMCT. Telecast direct from the chiching Conference, CBC, on CBL Toronto and stage leading CBC Trans -Canada Network. of the Handy Theatre, Memphis' Negro CLASS 8- Special One -Time Broadcasts theatre, each Saturday night from 11:10-12:00 Mid- First Award. The Vigil, CBC, on CBM Mon- treal and CBC Trans- Canada Network. night ovèr WMCT -an all -Negro amateur program. First Award. Peace on Earth, UN Radio, on WNBC New York City and NBC. Emceed by Dick Cook, and featuring outstanding Honorable Mention. Prayers for the President, Negro amateurs from the entire Mid -South area, the MRS, on WOR New York and MBS. CLASS 7- Children and Youth (Out -of- School program has developed a tremendous audience among Listening) Memphis' and the Mid -South's vast Negro population. First Award, Roundabout, CBC, on CBU Van- couver, B. C., and CBC Trans -Canada Network. Results? Let us tell you about the success stories First Award. Cuckoo Clock House, CBC. on CJBC Toronto and CBC Dominion Network. now being enjoyed by those advertisers who are cash - CLASS 8-For In- School Use by Pupils in Primary Grades ing in on this outstanding "first." No awards. CLASS 9-For In-School Use by Pupils in In- termediate Grades participating spots now available No awards. . man CLASS 10-For In- School Use by Pupils in see your nearest Branham Junior and Senior High School No awards. Group II. Regional Networks, Regional Organiza- tions, and Regional and Clear- Channel Stations (5 to 50 kw) CLASS 1 -To Special Interest Groups: Wom- Ili III II I I en's, Agriculture, Religious, etc. No first award. ' Honorable Mention. Happy Home, KMBC Kansas City, on KMBC and KFRM, Kansas City. CLASS 2-- Cultural: Drama, Science, Literature, Music (not straight music) First Award. The Classical Tradition, KUOM Minneapolis (U. of Minnesota). Honorable Mention. Let's Think for Ourselves, WMCT WMCT KMBC and KFRM Kansas City in cooperation WMC WMCF with U. of Kansas City. CLASS 3-Personal and Social Problems CHANNEL 5 MEMPHIS First Award. Marika Speaks, WILL Urbana, M. (U. of Illinois), on the NAEB tape network. NOW 100,000 WATTS Honorable Mention. Youth Town Forum of the Air, KLX and KLX-FM Oakland, Calif. CLASS 4- Public Affairs Memphis' first NBC -TV -BASIC First Award. Opinion Unlimited, KGW Port- TV Station Also affiliated with ABC land, Ore. and DUMONT First Award. Why Do They Do It ?, CKWX Van- National Representatives Owned and Operated by couver, B. C. The Appeal Honorable Mention. This Week, CFAC Calgary, The. Branham Company Commercial Alberta. Honorable Mention. Church World News, Board of Publication, United Luthern Church in Amer- ica, Philadelphia, broadcast in four editions on WPEN Philadelphia, WIS Columbia, S. C., KTBC Austin Tex., and KSO Des Moines. Special Award. World Affairs Forum, KOMO Seattle in cooperation with Seattle World Affairs Council. CLASS 5 -Basic Freedoms First Award. They Fought Alone WUOM Ann BROADCASTING TELECASTING April 5, 1954 Page 79 AWARDS

Arbor, Mich. (U. of Michigan) on WUOM and NAEB Tape Network. Davis, Murrow Top Honorable Mention. Portland City Council, KGW Portland, Ore. CLASS 8--Special One -Time Broadcasts Overseas Press List First Award. The Phoenix, KOIN Portland, Ore., in cooperation with Oregon State Forestry at its annual dinner Dept. OVERSEAS Press Club First Award. Story of a Tornado, KFAB last Monday in New York presented to Elmer Omaha, Neb. news analyst, its award for the Honorable Mention. The Dream That Grew, Davis, ABC to Radio Dept., New York U., on WNYC New "best radio interpretation of foreign affairs" York. during 1953 and to Edward R. Murrow, CBS CLASS 7- Children and Youth (Out -of- School Lstening) commentator, a companion award for the "best First Award. Young Book Reviewers, WMCA television interpretation of foreign news." New York. Honorable Mention. The Children's Circle, Award for the "best consistent radio report- WGBH Boston (Lowell Institute Cooperative Broadcasting Council). ing from abroad" went to Howard K. Smith, Honorable Mention. The Ezio Pinza Show, European news chief for the CBS Radio and WNBT (TV) New York, on WNBC New York. David Schoenbrun, CBS Paris CLASS 8-For In- School Use by Pupils in Tv networks. Primary Grades correspondent, was runner -up to Mr. Smith; First Award. The Magic Book, KMBC and corres- KFRM Kansas City in cooperation with Kansas Eric Sevareid, CBS chief Washington City Public Schools. pondent, was runner-up to Mr. Davis; John Honorable Mention. Music Time, KMBC and HARRY NOVIK (I), general manager of vice president in charge of tv news, KFRM Kansas City in cooperation with Kansas Daly, ABC City Public Schools. WLIB New York, accepts the first award special events and public affairs, was runner -up CLASS 9-For In- School Use by Pupils in Intermediate Grades ever made to a radio station by the Na- to Mr. Murrow. First Award. Senorita Jones, to Board of Edu- Mr. Murrow, who arrived at the dinner late cation Station WNYE New York, on WNYE and tional Assn. for the Advancement of Col- WNYC New York. because of his regular 7:45 -8 p.m. newscast, Honorable Mention. Americans to Remember, ored People "for substantial contribution was greeted by a spontaneous ovation, the en- Board of Education, WNYE, on WNYE and WNYC New York. to the development of interracial under- tire group standing and applauding until he CLASS 10-For In- School Use by Pupils in was seated. For heading the campaign to raise Junior and Senior High School standing." Making the presentation are First Award. Discoveries in Words, to Depts. funds for a Memorial Press Center, to be of Education of Western Provinces. on CBW Dr. Channing Tobias (c), NAACP chair- opened in New York in August, Mr. Murrow Winnipeg and CSC Western Regional Network. membership card. First Award. People and Places, Wisconsin man, and Walter White, NAACP execu- was given a gold School of the Air, U. of Wisconsin, on WHA commentator. Madison and Wisconsin State Fm Network. tive secretary and WLIB Special Award. Sky Trails, WUOM Ann Arbor (U. of Michigan), on Michigan "tape network" Porter to Present Awards including 31 commercial stations. UNCLASSIFIED PROGRAM-(Music Simul- SDX to Present Awards casts) PAUL PORTER, Washington radio -tv attor- Special Award. New Dimensions, WMAQ and In Ceremony April 13 ney and former FCC Chairman, will make WMAQ -FM Chicago. Group MI. Local Organizations and Local ANNUAL awards presentation of Sigma Delta the presentation of this year's Peabody Awards Stations (Less than 5 kw) Chi, national professional journalistic fraternity, for the outstanding programs of 1953 at the CLASS 1 -Special Interest Groups: Women's, Agriculture, Religious, etc. for radio, television, press and research will Radio & Television Executives Society lunch- First Award. Meet Your PTA, KFRE Fresno, be made at a dinner in New York April 13. eon April 14 at New York's Hotel Roosevelt. Calif. for CLASS 2- Cultural: Drama, Science, Literature, Victor Bluedorn, executive director Mr. Com- Music (not straight music) SDX awards, announced judging of entries mittee, will substitute for the committee's First Award. Poets' Playhouse, to Radio House, winners have been completed Weeks, who is in England. U. of Texas, on KNOW Austin. and selection of chairman, Edward Honorable Mention. Music for the Connois- in all divisions. Nominations were submitted Dean John E. Drewry, U. of Georgia's Henry seur With David Randolph, WYNC New York. newspapers, magazines of Journalism, under whose CLASS 3- Personal and Social Problems by radio -tv stations, W. Grady School First Award. Document: Deep South, to Sta- and other groups. auspices the awards are made, will announce tion WUOA University, Ala. (U. of Alabama). will received by 10 individuals Honorable Mention. Michigan-2,000 A.D., Honors be the winners. WUOM Ann Arbor (U. of Michigan). on their own behalf, while representatives of CLASS 4-Public Affairs a radio and television station each, as well No first award. Honorable Mention. Campus Press Conference, as two newspapers and a magazine, will accept WNYC and WNYC -FM New York. honors extended to their organizations. Win- Monorable Mention. The Churchmen's Forum, Illinois Church Council and Springfield Council ners will receive the Bronze Medallion and of Churches, on WTAX and WTAX -FM Spring- plaque for distinguished service in journalism. field. CLASS 5-Basic Freedoms The national awards have been presented First Award. Civil Rights: An Evolving Con- annually since 1932. Fifty -two judges par- cept in Democracy, Howard U. and WCFM Wash - ington, D. C. ticipated in naming winners from 674 nomina- CLASS 8-Special One -Time Broadcasts General arrangements First Award. Peter Potter Rings the Bell, tions in all divisions. CHUM Toronto, Ont. for the ceremony are being handled by a com- Honorable Mention. Dan'l Boone's Reunion with Kentucky, to Dept. of Radio Arts, U. of mittee under Kenneth Kramer, editor of Busi- Kentucky, on WBKY Lexington and 42 Kentucky ness Week. Eiges, NBC vice president commercial stations. Sidney CLASS 7- Children and Youth (Out-of- School for press and publicity, will serve on a program Listening) No first award. committee. Honorable Mention. Candy Cane Latte, South Dakota School of the Air, U. of South Dakota, on KUSD Vermillion. CLASS 8-For In- School Use by Pupils in Johnson, Murrow Win Primary Grades First Award. Radio Music Time, Radio School- Tv Reporting Awards house of Western New York, on WFCB Dunkirk and WJTN Jamestown, N. Y. GERALD W. JOHNSON, WAAM (TV) Balti- Honorable Mention. Radio Storytime, Radio more commentator, and CBS newscaster Schoolhouse of Western New York, on WFCB Dunkirk and WJTN Jamestown,- N. Y. Edward R. Murrow last week received $500 CLASS 9-For In- School Use by Pupils in Sidney Hillman Foundation Awards for out- CITATION from the Jewish Theological Intermediate Grades No first award. standing television reporting in 1953. Seminary of America is presented by Honorable Mention. A World of Wonders, Mr. Johnson was honored for telecasts deal- Emil Hirschfeld (I), program chairman, Radio House, U. of Texas, on KTXN Austin. CLASS 10-For In- School Use by Pupils in ing with the government security program, to Ward Quaal, vice president and as- Junior and Senior High School sistant general manager of Crosley Broad- First Award. The World's a Stage, Board of Congress and civil liberties. Mr. Murrow's Education, WNYE New York on WNYE and award was for "splendid examples of the use casting Corp., who accepts for Crosley WNYC New York. J. D. Shouse, for carry- Honorable Mention. 'Iliad and Odyssey, Board of television as a medium." It was received in Board Chairman of Education, KSLH -FM St. Louis. his behalf by Fred W. Friendly, who is Mr. ing on WLW Cincinnati the NBC program Honorable Mention. So to Speak, Board of Light, which dramatizes efforts of Education, WBOE Cleveland. Murrow's co- producer on See It Now. Eternal Honorable Mention. Void la France, Board of Sidney Hillman Foundation is a joint in- the Jewish faith and culture for "brother- Education, WNYE New York, on WNYE and intergroup understanding." WNYC New York. dustry-union venture established in 1947. hood and Page 80 April 5, 1954 BROADCASTING TELECASTING STATIONS

GEORGE STORER JR. ELECTED AS V.P. KGBS -AM -TV managing director will head Storer's planning sync s9na/,9enerafors and finance division. ELECTION of George B. Storer Jr., managing director of KGBS -AM -TV San Antonio, as vice president in charge of planning and fi- nances of the Storer Broadcasting Co. is being announced today by SBC President George B. piceof Storer. a.._ -the Bill Michaels, manager of KGBS -AM -TV eeaep eaAs' and former Texas sports broadcaster and news- neeeeae,eAct paperman, was promoted to succeed Mr. Storer TEL -INSTRUMENT as managing director of KGBS- AM -TV. ee,ee,eeA®e offers you this The new Storer Broadcasting vice president e,e,eiA!A e will assume his new duties immediately at the P 0 6 TYPE 2200 SYNCHRONIZING Miami Beach headquarters of the company. The SIGNAL GENERATOR office of planning and finance, it was explained, at our standard price is a newly- created division dealing with the future expansion program of Storer Broadcast- $2100 EACH (half the cost of any other unit of comparable quality)

Safeguard your operation with a standby sync generator as well as an operating unit for no more than the price of any single competitive equipment. This is the t q, r o o :oW e @ high quality, TIC Type 2200 that

¡ . has won acceptance with the 40000400C) nation's leading TV broadcasters and manufacturers.

Less cabinet. F. O. B. plant. MR. STORER JR. MR. MICHAELS ing, which operates multiple broadcast proper- L ties and is the largest entity in the industry, aside from the networks. Before he became managing director of the Storer stations in San Antonio, Mr. Storer had been in charge of WAGA -TV Atlanta from SPECIFICATIONS: its inception. He is a director of Storer Broad- Five output signals of either polarity at 5 volts peak -to -peak casting and the Standard Tube Co. of Detroit. across 75 ohms: (1) RETMA sync, (2) vertical drive, (3) blanking, (4) horizontal drive, and (5) blanking plus bar and dot linearity. High stability, unaffected by tube aging. Blayton Buys KREL -AM -FM Binary dividers employed so that no adjustments are necessary From Matherne for $75,000 or possible for divider chain or RETMA sync. All leading and trailing edges of output signals controlled by SALE of KREL -AM -FM Baytown, Tex., from precision delay line. Robert Matherne and associates to J. B. Blay- Eight steps of vertical blanking instantly available as follows: ton Sr. and associates for $75,000 was an- 4 %, 4.76 %, 5.34 %, 6.1 %, 6.66 %, 7.43 %, 8.0% and 8.76% nounced last week. Sale is subject to FCC of vertical period. approval. Means provided for compensation of signal delays for cable up Mr. Blayton owns WERD Atlanta, Ga., and to a thousand feet. is part owner of a new national Negro net- Built -in bar and dot generator provides 20 vertical and 15 hori- work. The transaction was handled by the zontal bars less those lost due to blanking in the whole period. Atlanta office of Allen Kander and his asso- Signal generator can be locked to 60 cycle line, self- contained ciate, Paul Chapman. crystal oscillator, or an external frequency source. Power re- Seven -year -old KREL operates on 1360 kc quirement approximately 700 watts, 105 to 125 volts, 60 cycles. with 1 kw fulltime, directional. Baytown is a Supplied complete with heavy duty, electronically -regulated suburb of Houston. power supply. Deluxe steel cabinet, 83" H x 22" W x 18" D, can be supplied at additional cost. Clark Expands in Chicago EXPANSION of quarters and appointment of Hub Jackson to Chicago office as account executive has been announced by George W. COMPLETE SPECIFICATIONS AVAILABLE Clark Inc., radio-tv station representative firm. ON TIC'S COLOR.TV PACKAGE The firm moved from 10th to 18th floor at 333 N. Michigan Ave. April 1. Mr. Jackson has been in charge of the Chicago office of Joseph Tel-instrument Co.lnc. Hershey McGillvra, station representative firm, 728 GARDEN STREET. CARLSTADT, NEW JERSEY for the past two years, and previously was vice president at Russel M. Seeds Co. there. Other expansion plans are to be announced in the near future, according to Mr. Clark, head of the firm and Chicago manager. BROADCASTING TELECASTING pri1 _. 1951 Si STATIONS

WRATHER -ALVAREZ SELL KOTV (TV) FOR $4 MILLION TO WHITNEY FIRM New York investment firm turns to broadcasting field after capital ventures in other growth industries. Sale is subject to FCC okay. ENTRY of John Hay (Jock) Whitney interests J. H. Whitney & Co., parent of the purchasing into television broadcast station ownership was corporation, is a venture capital firm organized announced last week with the signing of a $4 by Mr. Whitney in 1946 to finance the develop- million contract to buy KOTV (TV) Tulsa ment of growth industries. Companies in which from Helen Alvarez, Jack D. Wrather Jr. and it has major investments include Spencer Mazie Wrather, subject to customary FCC ap- Chemical Co., Minute Maid Corp., Great proval. Northern Paper Co., Morton Packing Co., and A new firm organized and wholly owned by others in power tool, home equipment, oil and J. H. Whitney & Co. acquired the 41/2- year -old natural gas and oil refining fields. ch. 6 station in a transaction negotiated by The Whitney company also has furnished the Howard E. Stark, radio and television station capital for community television systems in six broker, New York, and announced Friday by cities. The systems, constructed and operated the Whitney firm and the sellers, Mrs. Alvarez, by Jerrold Electronics Corp., Philadelphia, are:

Reach this central Mis- souri market with 186,- 323 radio families * and a consumer income of $698,285,000 *, i n a thirty county, four city, 1/2 my area covered by KFAL. SRDS and Sales Management Survey Write today for particulars! K F A L 900 Kc 1,000 Watts FULTON, MISSOURI No. 1 Radio Buy PURCHASE of KOTV (TV) Tulsa by J. H. Whitney is in New Haven & Co., New York, signed by C. Wrede Petersmeyer, partner in the Whitney venture capital firm. Others (I to r): Seated -Helen Alvarez, Jack D. Wrather Jr. and Mazie Wrather, principal sellers. Standing- Howard E. Stark, station broker who negotiated the purchase, and Robert Merchandising F. Bryan, a Whitney partner, who still serve on the board of the new company. Mr. Wrather and Mrs. Wrather, his mother. Williamsport, Pa.; Fairmont and Clarksburg, more guaranteed in-store Individually and through General Television W. Va.; Walla Walla, Wenatchee and Rich- food display than any Inc., the Wrather -Alvarez group owns all stock land, Wash. other New Haven station. of KOTV. They also are principal owners of Mr. Whitney said, in explaining his com- KFMB -AM -TV San Diego. Additionally, Mr. pany's entry into the tv broadcasting field: Wrather has a grant for ch. 44 in Boston and "Television is one of the most dynamic postwar he and Mrs. Alvarez have interests in a bid growth industries. We feel that television broad- for ch. 10 at Corpus Christi. casting offers an exceptional opportunity to Programs Although for the present, there are no indi- serve the public interest. We are pleased that live wire local plus NBC cations of the Whitney organization acquiring our first investment of this type is in the other broadcast stations, news of the KOTV progressive city of Tulsa." affiliation _ proven purchase kindled speculation that such an in- Mr. Petersmeyer said, "KOTV enjoys a audience. terest may be aroused at a later date. The purchasing, company is Osage Broad- casting Corp. and is headed by C. Wrede Peters - meyer, a Whitney partner who represented his /Coy Jhompion, firm in the negotiations. Saturation 28 years Mrs. Alvarez and Mr. Wrather will be mem- ... run of station day and bers of the Osage Broadcasting board of di- night 20 spots a week rectors, along with President Petersmeyer and 14.3 -26 week package two other Whitney partners, William H. Jack- RADIO experience son and F. Bryan. and... $45- $48 -$60 per Robert Mr. Wrather is an independent oil producer RADE know how, oper- week. of Dallas and Los Angeles and has served as ates ... - three steps cover - president of KOTV. He is also a film producer. Mrs. Alvarez, of Tulsa, has been general man- New Haven's ultra -rich ager as well as co-owner. LTOONA's most com- market on In a statement for himself, his mother and munity- conscious Mrs. Alvarez, Mr. Wrather said: "We are very station . . . proud of KOTV and are relinquishing our . . . and from community service comes community ownership reluctantly in order that we may In in your product. devote more time to other interests we have Represented by Robert Meeker Associates wNHC acquired since our first venture into television ABC l' a (i i o ASK K vT7, in Tulsa." Page 82 April 5, 1954 BROADCASTING TELECASTING Get on the ai.e dominant position in eastern Oklahoma and adjacent areas. Tulsa is an exceptionally attractive television market because of its high economic level and growth prospects. "KOTV has been well managed and we expect to continue to operate with present personnel. Plans are now in the blueprint stage to WEEKS expand the station's power and facilities so that the highest quality of service can be provided to the maximum area. We hope to become an integral part of the Tulsa community and look forward to the opportunity of working with its citizens." KOTV commenced operation in October EARLIER 1949 and currently is one of two television stations there. The other is KCEB (TV) on ch. 23. Additionally, a grant has been issued with the new for KSPG (TV) on ch. 17. KOTV is a basic affiliate of CBS -TV and also is served by other networks. Mr. Whitney is married to Betsy Cushing, sister of Barbara Cushing, who is married to CBS chairman William S. Paley. Both families live in Manhasset, L. I., New York suburb. The New York law firm of Cahill, Gordon, Zachry & Reindel represented the Whitney firm in the negotiations, while Monte Livingstone, package tower! Los Angeles attorney, represented Wrather- Alvarez. Washington counsel representing the You'll get on the air earlier reduce Whitney group in preparing the FCC applica- ... tion is Haley, Doty weeks that non -profit period between & Schellenberg; represent- /j by ing Wrather -Alvarez is Welch, Mott & Morgan. permit validation and sign -on ... when for t you specify a Videco package tower Bowley Named Chief Eng. your new UHF station! For WBC's WPTZ -KYW is a medium- height RAY J. BOWLEY, Developed by Ideco, Videco chief engineer of WPTZ can be delivered (TV) Philadelphia since its purchase guyed tower in a "package" that by West- 6 weeks. Videco inghouse Broadcasting complete to your site within Co. last June, has been from to 620'; will accom- named chief engineer of the combined WPTZ- heights range 300' any antenna; for VHF, will carry KYW radio -tv oper- modate UHF 5 bay low band antenna or 3 to 6 bay ation, according to any 3 to Ralph N. Harmon, high band antenna. Speedy erection is a feature of the Videco .. . WBC's engineering and jig -drilled manager. prefabricated units jig -welded Ideco shop- fabrication go up Sidney V. Stadig, during the precise fast, safely, easily. Complete fabrication elim- tv technical super- on the job, insures visor of WBZ -TV inates manual adjustments a "true" tower free from undue stresses that Boston, has been Videco towers named assistant chief meets all RETMA specifications. are completely Hot -Dip galvanized after welding engineer at WPTZ- resistance to the weather. KYW.' Mr. Harmon to insure rust- cheating said his chief re- Whatever Your Tower Height sponsibility at the ... even way over 1,000 feet ... all your outset will be techni- problems can be resolved safely, sensibly, by MR. BOWLEY cal operation of letting Ideco engineers assume the responsi- KYW. Thomas T. Ely, chief engineer of KEX bility for every step. Place your tower prob- Portland, Ore., will be transferred to Boston lems in their capable hands .under a single as assistant chief engineer of WBZ-WBZA contract with Ideco or your equipment sup- plier . . . design, foundations, fabrication, erection, equipment installation, rigid final

inspection . . . with complete insurance coverage all the way. For your tower ... come to Ideco ... write, wire, phone!

(DECO DIVISION, Dresser -Stacey Co. Dept. T, Columbus 8, Ohio

BRANCH: 8909 S. Vermont Ave., Dept. T, Los Angeles 44, Calif.

for TV, Microwave, short ... MR. ELY MR. STADIG Tall or "know - (DECO tower Boston -Springfield and WBZ -TV, reporting to AM, EM ... on the air! Willard H. Hauser, radio -tv chief engineer in keeps you Boston. how" Jack Erwin, technical supervisor at KEX, has been named acting chief engineer during Mr. Ely's tour in Boston, where he is to gain Visit IDECO "World's Tallest Tower" experience in tv. Joseph Patterson will be exhibit at NARTB Convention KEX technical supervisor. BROADCASTING TELECASTING April 5, 1934 Page 83 STATIONS

Providence and Weslaco KRLD -TV, WFAA -TV TO SHARE TOWER Tv Stations Start Today Competing Dallas vhfs plan a Fifteen sets of double -guy wires will support the tower and platform, with the longest guys TWO more tv stations were scheduled to begin $1 million -plus structure with regular operations today (Monday). extending more than' 1,000 ft. from the base of dual antennas. It will be the the structure. An elevator hoist will run from WNET (TV) Providence, R. I. (ch. 16), on the base of the tower to the platform. The test patterns since March 25, is ready to go nation's second highest. tower will be built to withstand wind loads commercial today as a CBS -TV affiliate. The TWO competitive Dallas television stations 60 lbs. station is represented by Paul H. Raymer Co. of have joined forces to share a common antenna Under the name of Hill Tower Inc., joint KRGV -TV Weslaco, Tex. (ch. 5), first station tower, scheduled to rise 1,521 ft. above the owners KRLD -TV and WFAA-TV will own the there, is due to start commercial operation to- Texas flatlands. land, tower and the antenna systems. Esti- day, after construction difficulties had delayed to secure mates put the cost of the installation at $1.15 its start many times. It will be affiliated with An application FCC approval fer sites was filed last week by million. Each station will NBC -TV and DuMont networks and also is changes in antenna build and own its -TV represented by the Raymer company. KRLD -TV on ch. 4 and WFAA on ch. 8. own transmitter building, including transmitter, intend to increase their and equipment. Another two stations began commercial pro- Both stations also amplifiers, other radiating powers to the maximum 100 kw and 316 kw KRLD -TV plans to spend $300,000 for its trans- gramming April 1, bringing first local video to on their respective channels mitter building with equipment; as many cities. The new stations are: WALB- channel channi h TV Albany, Ga. (ch. 10), and WMFD -TV Wil- upon approval and completion WFAA -TV, $400,000. and antennas. Advantages of the mington, N. C. (ch. 6). of the tower unique, The new antenna structure candelabra -type antenna struc- Starting date of June 1 has been announced the Empire ture, according by KTEN (TV) Ada, Okla. (ch. 10). Erection to rise higher than to the engineers is one mile west who designed it, are of its 750 -foot tower has already started. State Bldg., of that stand- KTEN (TV) held a meeting last month with Cedar Hill, Tex., about 16.5 ard antennas can be used and representatives of chambers of commerce from miles southwest of Dallas. The that installation and mainte- surrounding cities, explaining that the new sta- triangular, guyed tower will be nance are simpler than with tion will bring community programming to the 1,438 ft. above ground, sur- stacked arrays. The structure area emphasizing conventions, farm programs mounted by a platform on was evolved by T. A. M. Cra- which will be mounted two 83 c ven, consulting engineer, and and sports events. ii WJNO -TV West Palm Beach plans to com- ft. superturnstile antennas. B. B. Honeycutt, chief engineer KRLD -TV will use a six -bay for -TV, and mence in August on ch. 5 with both indoor and KRLD A. Earl outdoor studios, Walt Dennis, general manager, antenna and WFAA -TV a 12- Cullum Jr., consulting engineer reported last week. Indoor studios will be in bay antenna, planned to give for WFAA-TV. what are now the formal gardens of the Play- each station coverage of 80-85 The only taller tower is that house, whose theatre facilities also will be avail- miles for Class B service, and of KWTV (TV) Oklahoma City, able to the station. Outdoor studio will be 100 miles for good rural recep- which is 1,572 ft. above ground. located on the south side of the building. The tions. This will more than The Empire State Bldg. an- double the service area of each tennas, which are used by all of station and insure equalized New York's seven tv stations, coverage for both stations to the entire Dallas - are 1,465 ft. above ground. Ft. Worth metropolitan area. Effective an- KRLD -TV, owned by the Dallas Times Another Reason Why tenna height above average terrain for each Herald, is a CBS affiliate. WFAA -TV, owned antenna will be 1,685 ft. by the Dallas Morning News, is affiliated with Morning Radio PAYS OFF Antenna site is 828,ft. above mean sea level NBC, ABC and DuMont. Both stations be- (compared to the average 200 -300 ft. AMSL gan operating late in 1949. There are esti- for WSYR Advertisers in the Dallas area), and occupies 254 -acre plot. mated 325-370,000 tv receivers in the area.

station will be affiliated with NBC -TV and represented by Meeker Tv Inc. L. A. May Rescind Ban The following stations have reported they plan to begin regular operations by April 30: On Charity Telethons KARK -TV Little Rock, Ark. (ch. 4); WGOV- WITH PROTESTS mounting and legal action TV Valdosta, Ga. (ch. 37); WHO-TV Des threatened, Los Angeles City Council may Moines, Iowa (ch. 13); WBOC -TV Salisbury, rescind the city Social Service Commission's Md. (ch. 16); KFVS -TV Cape Girardeau, Mo. edict that fund raising telethon charity appeals (ch. 12); KDRO-TV Sedalia, Mo. (ch. 6); be confined to "emergency purposes" only WMAC -TV Massillon, Ohio (ch. 23); KVAL- [BT, March 29]. The public health and wel- TV Eugene, Ore. (ch. 13); WSEE (TV) Erie, fare committee has been ordered to make a Pa. (ch. 35); WQED (TV) Pittsburgh (ch. 13), "thorough investigation" of the situation. educational; WDEF -TV Chattanooga (ch. 12); was expressed by local KRGV -TV Weslaco, Tex. (ch. 5), KULA -TV Fear officials of many WSYR Timekeeper, national organizations making annual charity Honolulu (ch. 4), and WAPA -TV San Juan, appeals that if SSC's ban holds, it may be P. R. (ch. 4). Elliott Gove adopted by other cities with added restrictions, (For details see TELESTATUS, page 103.) Central New York's most popular timekeeper on Central New Yorks top - KATY (TV) Pine Bluff Opens 5Sih ANUALN program. KE & JAM rated local morning At least Facilities in Little Rock h BURES five years' continuous sponsorship by FREE CAMERA, LENS , aoro S y,ervwr more than half of the present spon- KATV (TV) Pine Bluff, Ark., operating on ch. AND EQUIPMENT 7, is now using additional studio facilities of sors. Participating, Monday through 4 Ian CATALOGUE which Saturday, KRTV (TV) Little Rock (ch. 17), it re- 10 _, cently acquired, the station reported last week. 9GTHOANDS of Newest 7:05 -9:15 a.m. CAM- KATY maintains staffs in both cities and is PHOTO TOOLS, v,a (Press, Studio. ERAS Por- affiliated with ABC-TV and CBS -TV networks. Candid, Special Headley -Reed, National Representatives Several of the KRTV staffers will be main- Dose, etc.), LENSES, PROJECTORS, Lighting tained as part of the expanded ch. 7 operation. Developing Equipment, etc., Equip., Enlargers, John Fugate, former KRTV general manager, Prates- ns for Amateur - ACUSE has been named manager of the Little Rock aoaa,r in daily Scien- i I síonal work. W 570 KC facilities. Bruce Compton, KATV national sales ' tific or Industrial manager, remains in Pine Bluff. Write for Catalog No. 154, Mr. White, Dept. 8 -i NBC AFFILIATE James P. Walker is KATV general manager. BURKE' 8 JAMES, Inc., 321 S. Wabash, Chicago 4. 111 Page 84 April 5, 1954 BROADCASTING TELECASTING thus cutting off needed funds. WNBW (TV) Sets Sales Record Cowling Named Gen. Manager Terming the edict "a form of censorship which has not been condoned by any court A RECORD sales day was recorded March 25 Of KAVR; May Start Planned in recent years," Milton J. Brock Sr., presi- by WNBW (TV) Washington, NBC o&o out- CHARLES H. COWLING, West Coast man- dent, United Cerebral Palsy Assn. of Los let. The station received bookings of over $50,- ager of AM Radio Sales Co., and national sales Angeles County, declared his group feels it has 000 for program sponsorship and spot an- manager of KMPC Hollywood, has been ap- legal grounds for protest. He said the ruling nouncements, setting a new record for a single pointed general manager of KAVR, new 5 kw is a "denial of the rights of freedom of speech day business, according to Joseph Goodfellow, station on 960 kc, now being built in Apple and free enterprise. director of sales. Valley, Calif. "Present day telethons are simply television Mr. Goodfellow also reported that the Appointment was announced by Newton T. advertising," he said, pointing out that in the volume of business for March 1954 is "con- Bass, president of the Apple Valley Broadcast- UCPA fund- raising appeal "station time is pur- siderably in excess" of the same month last ing Co. and Apple Valley Building & Develop- chased outright" with "music and all phases of year. ment Co. He estimated that the studio building, production paid for at union rates." erected as a wing of Apple Valley Inn, repre- Among the program sponsors that were telethon, expense re- sents ' an investment of more than $50,000. Following last year's signed are: Sunnybanks Margarine, Joe Pa- ports show UCPA gave $30,045 to theatre au- Station is scheduled to start operating May 25, looka; Eversharp, Eversharp Theatre (film thorities, which clear entertainers for the events preceded by an extensive promotion campaign, drama), and Ludlam's. and in turn distributes its receipts to organiza- Safeway Stores, Lodge. according to Mr. Cowling. tions of actors, crafts and other workers; $1,699 for tv station time; $7,084 for advertising and publicity.

Three NBC Cleveland Executives Get Promotions PROMOTIONS of three WTAM -WNBK (TV) executives were announced last week by Lloyd E. Yoder, general manager of the Cleveland NBC stations. Lawson Deming, WTAM operations supervisor, has as- sumed the additional duties of WTAM program manager. George W. Cyr, operations supervisor of WNBK, has also been named program director of that tv outlet. Mr. Walz, creative program manager for NBC MR. WALZ Cleveland, has been

SAN ANTONIO, TEXAS HOUSTON, TEXAS 5000 WATTS 5000 WATTS ON 630 ON 610 MR. CYR MR. DEMING ,1m t c ú .7a4e4í 7e appointed manager of continuity acceptance and public affairs for both WTAM and WNBK. CfaO4 (9 71lalon e2 e4e erred °j ?Venice WTVR (TV) at Mid -Point MORE TEXAS ADVERTISERS TEXAS LARGEST Of Color Expansion Plans USE KMAC THAN ANY FULL TIME WTVR (TV) Richmond's $200,000 program OTHER SAN ANTONIO INDEPENDENT covering installation of color telecasting equip- STATION ment at the station is 50% complete and the STATION outlet should be ready to introduce color television by early summer, Wilbur M. Havens, president -general manager, said last week. He said the additional equipment needed by the station for color television broadcasting THE 2 STATIONS COVER 4,135,752 will be installed as soon as it arrives. Ch. 6 WTVR, WMBG and WCOD (FM) Richmond ASK THE WALKER REPRESENTATION CO., INC. are licensed to Havens & Martin Inc. BROADCASTING TELECASTING April 5, 1954 Page 85 STATIONS

Industry of the ch. 12 facilities and that the U. of Ne- Fetzer Says Tv braska will have first call to purchase the prop- BLAIR PROMOTES Will Profit by Ch. 12 Sale erties for $100,000. If the University is unable to accept this offer, Mr. Dunn has the authority EASTMAN, DILCHER Sale to the U. Nebraska of to offer the facilities to other educational or ELECTION of Robert E. Eastman as executive would promote new tech- charitable institutions, Mr. Fetzer explained. vice president of John Blair & Co. and Charles niques in educational televi- If Mr. Dunn is unable to find a buyer by the F. Dilcher as vice president was announced end of two years he will return the ch. 12 sion and in training personnel. Thursday by John Blair, president of the na- permit to the FCC, Mr. Fetzer emphasized. tional station representative firm, following a A REAL contribution for the entire television The U. of Nebraska has not bought the ch. meeting of the board. The appointments were industry will occur if new techniques in the 12 facilities, Mr. Fetzer made clear, ñor will effective Thursday, 21st anniversary of the presentation of educational programs and the the grant revert to Mr. Fetzer if Mr. Dunn is company. Mr. Blair also announced that 1953 training of qualified personnel are accomplished unable to dispose of the station as reported in had been the largest sales year for John Blair last week ough his offer to sell ch. 12 in Lincoln, Neb., BT [BT, March 29]. & Co. and its associate company, Blair Tv, cul- the U. of Nebraska, John E. Fetzer, owner, Agreement between Mr. Dunn and Mr. Fet- minating for the radio company 21 successive aid last week. zer provides that, until the University decides years of volume increases. "My purpose in setting up a trusteeship under whether to buy the plant or not, it may operate Mr. Eastman joined the Blair organization the direction of Mr. Byron J. Dunn as tem- the ch. 12 transmitting facilities under Mr. in 1943 as a radio salesman, later becoming porary custodian of ch. 12 is to make it possi- Dunn's supervision, in cooperation with a Tele- ble at the option of the U. of Nebraska to vision Advisory Board to be appointed by the perate a television station for the express pur- Chancellor of the University. Mr. Fetzer also of developing new techniques in the field offered the facilities of KOLN -TV studios to the of educational programming," Mr. Fetzer said. students and faculty of the University in operat- "My observation of the University indicates ing the ch. 12 installation during this interim that it is amply qualified to carry on such a period. Maintenance costs would be borne by program. It has been my feeling for many Mr. Fetzer, it was made clear. years in radio and later in television that the Mr. Fetzer bought KOLN -AM -TV Lincoln, problem of trained personnel was most acute. Neb., last summer for $650,000. KOLN -TV If the U. of Nebraska can accomplish these two operates on ch. 12. Last month, the FCC ap- purposes, then I believe a real contribution will proved his purchase of KFOR -TV on ch. 10 have been made for the entire tv industry." in the same city for $300,000 on the condition Mr. Fetzer explained that in setting up the that he dispose of his present ch. 12 facilities. trust agreement, Mr. Dunn will be the licensee The arrangement with Mr. Dunn is the proposed compliance with that condition. Upon MR. EASTMAN MR. DILCHER FCC approval, Mr. Fetzer will move his KOLN- TV, maintaining those call letters, to ch. 10. national sales manager and a vice president. KOLN -TV will become a basic CBS affiliate. He will continue to serve as national sales man- It is now affiliated with ABC and DuMont. ager of Blair & Co. in addition to his new duties In balance sheets submitted with the KFOR- as executive vice president. TV transfer, the KOLN stations were shown Mr. Dilcher, newly named vice president, to have total assets of $332,000 and Fetzer will continue as manager of the Chicago office Broadcasting Co., the parent company, total of the Blair organization, a post he has held assets of $2.4 million, both as of Nov. 30, 1953. for the past two years.

Filmmater Gen. Associates Model Clark #106F With Jefferson Standard Perley Named Manager THE ASSOCIATION of Gen. Mark W. Clark, Of KYOK Houston president of The Citadel and former supreme CAL PERLEY, veteran broadcaster, has been commander of UN forces in the Far East, with appointed manager of KYOK (formerly KATL) the Jefferson Standard Broadcasting Co. Houston. Mr. Perley- has had 19 years radio [CLOSED Cnicurr, Nov. 30, 1953], was con- experience and was once manager of KLEE professional firmed last week in an announcement by J. M. Houston (no longer in operation). price Bryan, president of the company. It also was announced $20.13 Gen. Clark becomes a special consultant that Robert Mabry, to with net the company on international affairs and will formerly KNUZ -TV Houston, will be (also available KYOK's serve in an advisory capacity on matters relat- comercial manager, and Webb Hunt, with plain 1/5 formerly with KATL, will be program director. econd dial, side -slide.) ing to South Carolina educational and cultural affairs, Mr. Bryan said. He said Gen. Clark KYOK was purchased more than a month also has agreed to broadcast over Jefferson ago by Jules J. Paglin and Stanley W. Ray Jr. RADIO & TV Standard radio and television facilities from It becomes the fourth station to carry their !4cL "OK" call. time to time on public interest subjects. STOPWATCH Mr. Bryan said the arrangement was nego- COIL AND HAMMER SPRINGS tiated by Charles H. Crutchfield, executive vice UNCONDITIONALLY GUARANTEED FOR LIFEI president and general manager of the company. Exclusive Minerva Coil Springs prevent failures Jefferson Standard owns WET - WBTV (TV)' Frigidaire Success from friction or wear. Independent Hammer Spring Mechanism insures perfect fly -back to Zero Charlotte, N. C., and WBTW (TV) Florence, every timel S. C., scheduled to start this summer. FRIGIDAIRE used a spot campaign on TIMES FILM FOOTAGE EXACTLY! Dial scaled to Sun Oil Co. announced that Gen. Clark KELO and KELO -TV Sioux Falls to 90 and 36 ft- per -minute register for 35 and 16 promote a cooking school in a mm. films. Small hand records up to #) 30 has been retained as guest commentator theatre minutes; long completes revolution with such success hand in 60 on its NBC Three Star Extra [AT DEADLINE, that at its first session seconds. it had to turn away more than 3,000 ACCURACY OF 7 -JEWEL NON-MAGNETIC March 29]. MOVEMENT CERTIFIED BY WESTERN ELECTRIC people because the capacity of the theatre ELECTRONIC TIMER. was only 1,000. Frigidaire repeated the regularly at work in CBS, NBC and ABC Network Studios, as well as affiliates and independents Irene Anthony, KFI V.P., Dies show the next day to take care of the throughout the country. FUNERAL services for Irene Kelly Anthony, overflow. The firm was so pleased with New Color Catalog Now Ready -Write Todayl 66, wife of Earle C. Anthony, owner of KFI the successful sessions that it is sponsor- M. DUCOMMUN COMPANY Los Angeles, were held last Wednesday in For- ing a one -hour cooking school show on SPECIALISTS IN TIMING INSTRUMENTS est Lawn Memorial Park, Glendale, Calif. Mrs. film on KELO -TV next Sunday at 2 580 Fifth Avenue, New York 36 PLaza 7 -2540 Anthony, who died March 27 after a heart at- p.m. As a merchandising assist, Red Owl We are headquarters for tack, was a vice president and board member Stores, a local chain of super markets, STOP -WATCH REPAIRS and SERVICING of Earle C. Anthony Inc., licensee, and Packard tied in all the products used on the show. All makes -prompt service distributor. A son also survives.

Pliage 86 April 5, 1954 BROADCASTING TELECASTING $75,000 Paid for of Verner W. Clapp, acting librarian of Con- WGKV; gress. Buyers Identified with WSAZ Under the plan, WGMS will distribute the ACQUISITION of WGKV Charleston, W. Va., programs to stations by several means: Net- by individuals identified with WSAZ Inc., work lines, fm relay between stations and de- Huntington, W. Va., for $75,000, was con- layed broadcast by high fidelity tape transcrip- summated last Thursday, subject to usual FCC tions. WGMS is authorized to recover its costs approval. in providing the service and participating sta- Purchase of the NBC outlet is from Kanawha tions will pay a fee of from $5 to $20 per Valley Broadcasting Co., headed by R. M. program depending upon the size of the market. and B. W. Venable, principal stockholders and The programs last about 90 minutes and in- Willard H. Erwin Jr., 30% stockholder. The clude as an intermission feature a round -table station, established in 1939, operates on 1490 discussion on a literary subject moderated by kc with 250 w. The transaction was arranged the Library of Congress. through the Blackburn - Hamilton brokerage Since 1948, WGMS, known as the Good firm. Music Station, has broadcast all of the Library's ITS ADVERTISERS, avers WOWO Fort Purchasers of the Charleston station are concerts in their entirety, and in December Wayne, Ind., are largely responsible for William Birke, vice president of WSAZ -AM- 1951 the station started to feed the concerts as the station's increase to 50 kw, and, ac- TV, 25 %; L. H. Rogers II, vice president a public service to an east coast network. and general In cordingly, WOWO is passing out merit manager, 20 %; E. H. Long, treas- February, WGMS began to identify the urer, 15 %; Robert Long, Library broadcasts as a noncommercial service awards to those who have used WOWO now in the armed forces, 15 %; Eugene Katz, president of the of their new fm network, known as the Good 10 years. Here Eldon Campbell (I), Katz Agency, WSAZ-AM -TV national repre- Music Network. Immediately requests came to Westinghouse Broadcasting Co. general sentative, 10 %; L. E. Kilpatrick, vice president the station from all parts of the country asking sales manager, and Bob Faselt (r), Free & and technical director, 10 %, and Col. J. H. if they could participate in the service. Mr. Peters account executive, present one to Long, president of WSAZ Inc., 5 %. Rogers then proposed the new distribution plan. Stan Clark, vice president of Sterling Drug Inc.'s Centaur -Caldwell Division. STATION SHORTS WGMS to Handle Series KSL-TV Salt Lake City announces the installation of a United Press facsimile machine in its WCAU -TV Increases Rates For Library of Congress newsroom, claiming it to be the farthest one WCAU -TV Philadelphia has announced gen- WGMS Washington has reached agreement West and the only such machine operating West of the eral rate increases, effective April 1, to apply with the Library of Congress to handle broad- Rockies. to all time categories except class D. This is cast distribution of the Library's internationally KLZ Denver, Colo., moves to new building at the first general rate increase since September famous record concert series. The agreement 131 Speer Blvd., that city. 1951. The new rate structure calls for a basic was worked out between M. Robert Rogers, WTVP Decatur, Ill., announces rate increase class AA rate of $2,400, and an overall increase station president, and Harold Spivacke, chief of effective April 15th, which raises from $200 to of 20%. the Library's music division, with the approval $250 one -time class A rate.

Strong Pull ...keeps viewers tuned to KMJTV FRESNO CHANNEL 24

the FIRST TV station in

California's San Joaquin Valley

KMJ -TV pioneered television in this important inland California market. The strong pull of top local programming plus NBC and CBS network shows continue to make it this area's most -tuned -to TV station. KMJ -TV is your best buy in the Valley.

Paul H. Rayner, National Representative

BROADCASTING TELECASTING April 5, 1954 Page 87 NETWORKS

the participation proposal which is in contro- NBC AWAITS SPONSOR BEFORE TESTING versy. Carter Products signed on a 52-week basis for one participation per week in each of CONTROVERSIAL MINUTE -SPOTS PLAN the three "Three Plan" strips involved - Second Chance (11:45 a.m. to noon); Fibber McGee Network is scheduled to begin the idea this week, but member and Molly (10: -10:15 p.m.), and It Pays to Be stations haven't indicated they'll accept. Swezey, affiliates corn - Married (5:45 -6 p.m.). mittee chief, says 80% have endorsed the plan -but this statement, A distinguishing feature of the sales format for "Three Plan" is that its advertisers have too, is controversial, according to spokesmen for the network. been required to buy at least three participa- THE SUCCESS of NBC in winning acceptance stations to report that he had received seven tions per week, whereas in the other participa- of its plan for selling one -minute announce- requests for a general meeting of affiliates to tion programs they may buy as few as one. ments in network radio programs, tentatively discuss the spot- announcement proposal but Mr. Swezey told BT he had been informed scheduled to start this week [BT, March 1, et that "in the circumstances" he saw no justifica- by NBC "that 80% of affiliates had indicated seq.], comes up to the target date still unde- tion for such a session-that indeed, he thought apparent willingness to go along with the spot termined. affiliates should engage themselves in "hard plan." Network officials said they would not solicit thinking" about a more fundamental problem. No Oratory Contest affiliate approval until they have made a sale While there is "no reason why any group of "What happens next ?" Mr. Swezey asked. under the plan, which they had not done as of affiliates cannot meet and discuss the immediate "I have no reluctance to call a meeting. But I last Thursday. When a sale is made, they said, proposal or any other matters of mutual in- have no interest whatever in summoning an stations will be asked to clear it and thus will terest," he said it seemed to him that "there is oratorical contest or gripe session. Can any- make their reactions known. at the moment less need for congregation than body offer any ideas?" On the other hand, Robert D. Swezey of for cerebration." He said he considered the net- WDSU New Orleans, chairman of the NBC work participation proposal "merely one small Text of Mr. Swezey's letter to affiliates facet of a much larger question" that he asked follows: . Radio Affiliates Committee and leader of a At this writing I have received seven requests subcommittee which endorsed the plan, wrote the affiliates individually to ponder and submit that a general meeting of the entire NBC radio suggestions on. affiliates group be held to consider the NBC stations that NBC sources had told him "that network participation proposal which was the over 80% of the affiliates have already ac- That question: subject- matter of your Affiliates Committee re- cepted" it. "What major changes will occur in the port of Feb. 24, and Mr. William Fineshriber's letter of March 5. NBC spokesmen explained this seeming con- radio industry within the next few years and I understand from NBC that over 80% of the tradiction as either a misunderstanding or what steps can we as network affiliates take affiliates have already accepted the plan. In the circumstances, it seems apparent that your Com- perhaps a reference to informal discussions to assure ourselves and our network strong mittee would not be justified in calling a general which network authorities undoubtedly have competitive positions in the changing pattern meeting of the affiliates, particularly in view of the inconvenience and expense involved. held with some stations individually to appraise of the industry ?" There is, of course, no reason why any group the plan's prospects. They reiterated that Affiliate views on that question, if submitted of affiliates cannot meet and discuss the immediate proposal or any other matters of mutual in- affiliates have been informed about the plan to the affiliates committee, might well result in terest; freedom of assembly, thank God, is still but have not been asked to indicate acceptance "some concrete proposals for thorough con- one of our Constitutional privileges. It seems to me, however, that there Is at the moment or rejection. sideration by a general meeting of the affiliates less need for congregation than for cerebration. Mr. Swezey's statement was contained in a and possible recommendations to the network The network participation proposal is merely week, which officials," one small facet of a much larger question which letter, made public last he sent to Mr. Swezey wrote. lends itself to this simple division: (1) what ma- Nevertheless, protests against the spot -an- Jor changes will occur in the radio industry nouncement plan continued to be heard, with within the next few years; and (2) what steps can we, as network affiliates, take to assure IN reports that affiliates in at least 15 major ourselves and our network a strong competitive markets have made up their minds to reject it position in the changing pattern of the industry. THE HEART This dichotomy will find no solution in meet- OF even though it carries the blessing of most ing, emoting, talking, and resolving. The solu- members of the seven -man group, headed by tion lies in hard thinking -a solitary and dis- FLORIDA tasteful task. Mr. Swezey, who discussed it with NBC officials May I respectfully suggest that each one of in advance. us interested constitute himself a committee of one to study the question proposed above, O1 and that he send forward to the Affiliates Com- Hanna Opposes Plan mittee a memorandum of his reasoning and con- Inc. clusions. Your Committee can then analyze and One member of that subcommittee who has integrate the suggestions, and may well end up openly opposed it is Robert Hanna of WGY with some concrete proposals for thorough consideration by a general meeting of the affiliates ORLANDO Schenectady, who branded it "another . . and possible recommendation to the network short-range expediency" measure that "cannot officials. 10.000 Watts In the meantime, I am still confident, as I begin to solve the network's financial problems" said in a previous letter, that nothing NBC 990 on the Dial and will lead to "a weakening of the stations can be reasonably expected to do under its and participation proposal can have any harmful consequently of the network and the radio effect upon our business or our medium. EDWARD LAMB ENTERPRISE medium as a whole" [BT, March 8]. The proposal provides that NBC may sell one- minute participations in certain programs - Color Interconnection Dates ANNOUNCES not more than four programs in addition to its present Weekend (Sun., 4 -6 p.m.), Road Show Given by NBC's Shelby EFFECTIVE APRIL 1, 1954 (Sat., 2 -6 p.m.), Big Preview (Sat., 7:30 -9:30 SCHEDULE of color tv interconnections, promised by AT &T, was made known last week OUR NEW p.m.), and the three quarter -hour strips that constitute the `Three Plan." by Robert E. Shelby, NBC director of color tv SALES REPRESENTATIVES Last week NBC designated one of the addi- systems development. tional programs that will come under the plan. Following cities are due to be color- inter- ARE It is a new Sunday night show that will start connected on date listed: April ' 1, Fresno, Calif.; Apr( 15, Providence, April 18 and feature Dave Garroway, and will Boston; May 1, Kansas City, Oklahoma City, be heard at 8 -10 p.m. An advertiser may buy Fort Worth, Dallas, Tulsa Okla.; June I, Jack- sonville, Fla., and Miami; June 15, Syracuse, FORJOE, INC. one or more participations in this program at Utica, N. Y., Schenectady, N. Y., Dayton, Ohio, $2,000 gross for time and talent per participa- Columbus, Ohio, Huntington, W. Va.; July 1, 29 West 57th Street, N. Y. Houston, San Antonio; July 15, Winston- Salem, tion, and 16 such participations will be avail- N. C., Atlanta, Memphis, New Orleans, Jackson, able in each two -hour period. Miss.; Aug. 1, Louisville, and Grand Rapids, Mich.; Fort Lauderdale. Fla. The program probably will include taped ex- Mr. Shelby made the announcement at a IF YOU GIVE A WHOOT ABOUT cerpts from NBC -TV's early -morning Today news conference prior to NBC's Washington program, which also features Mr. Garroway, VALUE pickup of its Home show in color March 31. but will also have new material, records, news, Barry Wood, executive NBC producer for BUY THE TOP VALUE OF THE NATION'S etc. color, said that the network would begin charg- VACATIONLAND Meanwhile, NBC announced last week that ing for color telecasts this fall. He also said it had just signed Carter Products to the longest that on May 9, all of NBC's major live pro- IN H O O- ORLANDO, FLA. contract yet placed on the "Three Plan," but grams, with some exceptions, will have been officials said the contract did not come under colorcast at least once. Production costs for Page 88 April 5, 1954 BROADCASTING TELECASTING color programs have been about what was ex- his administration, winning prominence as orig- pected, Mr. Wood said, about 25% above black - HARRY KOPF DIES; inating station for many NBC-TV shows. and -white outlays. However, he pointed out, Mr. Kopf also was recognized as one of the as producers, directors and scene designers be- NBC CHICAGO V.P. leading radio -tv sales executives in the industry, come more skilled in color work, that figure working closely with such advertisers as Gen- FUNERAL services were held last Tuesday for will come down somewhat. eral Mills, Procter & Gamble, Woodbury, An- Harry C. Kopf, 51, vice president and general Among the 90- minute color "spectaculars" drew Jergens Co., and Brown & Williamson manager of NBC o &o WMAQ and WNBQ which are due to be presented beginning this Tobacco Co., among others. (TV) Chicago and 25 -year veteran with that fall March 29] will be the closing night Mr. Kopf attended school in Chicago, includ- [BT, network. of the Barnum & Bailey circus in New York, ing the U. of Illinois where he majored in ad- Mr. Kopf was stricken with a heart Mr. Wood said. He also said the "spectaculars" attack vertising and sales and received a B.S. degree. would run every fourth week on Mondays from late on the evening of March 26 at the home He joined the old Chicago Herald-Examiner in of Mr. and Mrs. 8 to 9:30 p.m., and Saturdays from 9 to local advertising display and later was sales- 10:30 p.m. Rolla Pribble, his advertising representative of System magazine sister and brother - and the Literary Digest. in -law. Funeral serv- Mr. Kopf is survived by a brother, John, ices were conducted and sister. WLS on ABC Fulltime at Hebblewaite Fu- neral Home in After Merger with WENR Evanston, Ill., with Lowe to Head DTN News, Chicago station promises pro- interment at Oak Public Affairs Department grams of both WLS and WENR Woods Cemetery. A native of Shaw- REORGANIZATION of the News and Public stars, ABC Radio and new fea- neetown, Ill., where Affairs Department of the DuMont Television tures. It will air news and he was born Dec. Network was announced last week by James L. weather reports every hour. 26, 1902, Mr. Kopf Caddigan, director of programming, with David joined the NBC MR. KOPF Lowe, producer- director, appointed acting man- WLS Chicago last Thursday became a fulltime Chicago sales staff in 1931. He was appointed ager of the department. affiliate of ABC Radio on 890 kc, amid salutes NBC Central Division sales manager in 1939 Mr. Caddigan said the department will cover from network programs and WBKB (TV) Chi- and became general division manager the fol- the entire field of public affairs, news and cago, ABC o&o outlet. lowing year. He was elected a vice president of special events, excluding sports programs. He Using the identification, "the new fulltime NBC in 1941 and transferred to New York in said the move is designed to increase live WLS, your Prairie Farmer station," WLS prom- 1946 as vice president in charge of sales. coverage of special events and news by the ised readers, in full -page newspaper ads, leading In 1950 Mr. Kopf returned to Chicago as network, and added that the regular schedule stars of WLS and WENR, with which it pre- vice president in charge of WMAQ and WNBQ of news shows four times a day will continue. viously had shared time, and of ABC Radio, as and through the years was credited with keep- On Mr. Lowe's staff will be Cameron Cornell, well as new features. It plans to stress news, and ing both outlets in the forefront of broadcasting. news editor; William Dalzell, staff writer, and weather reports every hour on the half -hour, WNBQ achieved stature as one of the most Ann Powell, who will handle scheduling of as well as its traditional farm programming successful tv operations in the country, under public service announcements. format. It will sign on at 5 a.m. weekdays and 6:30 on Sundays, signing off at midnight. Among the programs welcoming the station as a full timer were The Jack Berch Show, Bill Stern's sports review, Captain Starr, Three City VreASS Byline and Turner Calling. WBKB also contributed greetings and short salutes throughout NCI{EON CLUB MUSIC the day. WLS is carrying about three or four hours of ABC Radio shows each weekday, including the Worn Mike Mearian network's block of morning serials after the scow TOPICAL SATIRE & MUSIC traditional Breakfast Club. These include ADVISER My True Story, Whispering Streets, Modern Romances, When a Girl Marries, and Ever Since Eve. Familiar ABC features will number Wal- TP Rated ter Winchell, Town Meeting of the Air, The N the Metropolitan Opera, The Adventures of Ozzie greakf ast at & Harriet and The Greatest Story Ever Told. f ug M NO WLS will carry Ulmer Turner and Paul Har- Adl vey, two former WENR newscasters, but some RELAXING SLUMBER TUNES WENR programs were dropped. Only three persons, including Arthur Harre, former WENR 331441e- manager and new second vice president of WLS, Ralph Iluh / >,11 and salesman John Norman, moved to WLS. LOCAL SPORTCAST DEAN The station reported Thursday it is completely sold out after 8:30 p.m. weekdays, with Polk Bros. having bought a 10:30 -12 midnight strip for its Western Jamboree. Another program, Country Junction, will fill the evening hours. WLS artists will blanket the 2 -5 p.m. period. WLS expects to report its plans at a luncheon in the Sheraton Hotel today (Monday). The WLS -WENR merger was announced in February and approved by the FCC, with a new corporation emerging as WLS Inc. in March [BST, March 15, Feb. 8]. WBEN has personalities -plus. They add personal punch to your sales message. Buffalo -area audiences believe WBEN personalities. AT &T Adds Tv Service Call or Write any CHRIST AL Office in New York, WTRI (TV) Schenectady and WSLI -TV Jack- Chicago, San Francisco, Boston or Detroit. son, Miss., have been connected to the AT&T nationwide network of tv facilities, making tv network program service available to 287 stations in 182 cities, AT &T reported last week. BROADCASTING TELECASTING April 5, 1954 Page 89 NETWORKS MANUFACTURING

CBS INC. REPORTS '53 WAS BEST YEAR, On the Avenue WITH EXPANSION IN ALL DIVISIONS NBC-TV will colorcast the New York Easter Parade from 12 noon -1 p.m. EST Company's revenue reached $313 million while net income hit $8.8 on Easter Sunday, but not from "traditional" Fifth Avenue. The telecast will million. Chairman Paley and President Stanton cite three develop- originate at the Waldorf-Astoria Hotel, ments affecting the future: tv station growth, color tv and high - with pick-ups from the lobby and from fidelity. They express confidence in 1954 CBS and industry outlook. Park Avenue. None of the networks plan to telecast from Fifth Avenue this WITH EACH of its operating units increasing homes at night, 17% more during the daytime year, although spokesmen for ABC-TV, its sales volume over the preceding year, CBS hours. In every nation -wide audience report CBS -TV and DuMont reported plans for Inc. enjoyed "the most successful year" in its CBS Radio had more of the most popular pro- special Easter programming. history in 1953 and looks for "continuing grams and personalities than all other networks growth" in 1954, Board Chairman William S. combined." Paley and President Frank Stanton said last Number of CBS Radio affiliates grew from week in the annual report to stockholders. 215 to 219. NBC -TV Adds Three They said gross revenues and sales reached CBS Television President J. L. Van Volken- a record $313,908,800, up 24.8% from 1952, burg said in his summary that "advertisers' use New Affiliations while consolidated net income, also at a new of television made 1953 the biggest year in the history of iaFFILIATION of WALB -TV Albany, Ga., high, totaled $8,894,642 ($3.80 a share) as broadcasting, and more of their funds against $6,445,506 ($2.75 a share) for the pre- were invested on CBS Television than on any d KFBC -TV Cheyenne, Wyo., with NBC-TV ceding year. other network. week as announced last by Harry Bannister, The report covered the activities of CBS "CBS Television showed the greatest increase BC vice president in charge of station rela- Radio, CBS Television, Columbia Records Inc., in dollar volume, a pin of more than $28 +ns. WALB -TV (ch. 10) is owned by the CBS -Hytron, CBS -Columbia, and CBS Labs - million over 1952. This was a 41% rate of Herald Pub. Co. KFBC (TV) (ch. 5) is owned with individual reports by respective heads of increase compared with 22 %, 16 %, and 15% by Frontier Broadcasting Co. these units -and also pointed out that CBS for the other networks. International has been established as a new "There was another significant testimonial WTTV (TV) Bloomington, Ind., will be- division which will handle export sales of to the network's advertising effectiveness. it come NBC-TV's primary outlet for the Bloom- products of the company's manufacturing units. was the continuity of its sponsors' schedules. ington- Indianapolis -Terre Haute markets, ef- Only three of CBS Television's 98 advertisers fective July 1, replacing WFBM -TV Indianap- Three Important Events during 1953 interrupted their sponsorship dur- is in the NBC-TV lineup, Mr. Bannister said. Messrs. Paley and ing the summer -and these were for special Stanton cited "three ex- reasons." WTTV (TV), which recently switched opera - tremely important events [of 1953] affecting the Reviewing CBS -TV program developments ns from ch. 10 to ch. 4, operates with company's future growth ": (1) tv station ex- full during the year, Mr. Van Volkenburg said the 1 0 power pansion which saw 228 stations commence kw from a new 1,000 -foot tower network "continued its st operations during the year; (2) FCC approval to concentrate great: Cloverdale, Ind. energies in creative network of NTSC compatible color standards, and (3) programming, an J 7 "an amazing wave further increased the nation's preference for for high its fidelity reproduction of shows and performers." phonograph records" Color that "swept the country programming during 1954 will be ex- SELL THE and reached unpre- panded from dicted proportions." the current weekly schedule, will include colorcasts of sponsored programs from Referring to these developments and survey -. Golden New York, and, later in the year, will include Marker ing the outlook for 1954, Chairman Paley and network originations from CBS' Television President Stanton said: City OF in Hollywood, Mr. Van Volkenburg reported. "We wish to express our great confidence in He pointed out that CBS-TV has acquired the the strength and soundness the country's AMERICA'S of RKO 81st Street Theatre in New York for color /11 0 economy and in the continuing growth of our studios in addition to the existing color studio NEGRO POPULATION industry, and of . CBS... at CBS headquarters, and 10,000 square feet "It is tempered only by the uncertainties as of Television City is being converted for color to the speed of color television's growth and its in Hollywood. WDIA -- effect on the sales of black and white receiving During 1953, the summary noted, CBS -TV's sets. In addition, overhead costs are still rising interconnected group of affiliates grew from 50,000 WATTS and the development expenses of introducing 66 to 113, while the total network increased color television will inevitably be abnormally from 74 stations to 157. high. We are confident, however, that these can be brought into balance within a reasonable Record Sales Upsurge time and that color television will over the long James B. Conkling, president of Columbia term prove to be an additional and substantial Records Inc., called attention not only to the asset to our business." upsurge in record sales, but to CRI's first full In his summary, President Adrian Murphy year in the phonograph business and the public of CBS Radio said this division in 1953 "sold response to its high-fidelity "360" phonograph, more units of time than in 1952 and also had a plus Here is a new "golden market" completion of plans for `the most exten- 5% greater dollar volume of sales. For the sive and revolutionary manufacturing program of 1,466,618 negroes! 37% of the full year its advantage over its nearest com- total area population . . . one - in the history of the record industry." tenth of the entire negro popula- petitor in dollar volume was 38 %, compared Charles F. Stromeyer, who has succeeded tion of America! And it cant be with 24% the year before. The demand for Bruce A. Coffin as president of CBS -Hytron, the reached except with WDIA, the daytime availabilities on the CBS Radio Net- CBS tube division, cited that unit's introduction first and only 50,000 watt station work continued to exceed the supply, and the of the CBS -Colortron, a tri-color tube whose to broadcast exclusively to the network was completely sold out from Monday outstanding rich negro market. features were described as "its through Friday." simple design, its lower cost, and its readier Top HOOPER AND Mr. Murphy noted that three leading ad- adaptability to mass production in large sizes." PULSE RATED STATION vertisers returned to nighttime CBS IN THE MEMPHIS MARKET! Radio He said industry acceptance was "enthusiastic," during 1953 -Manhattan Soap Co., Toni Co., that mass production was scheduled to start in and Longines -Wittnauer Watch Co. that WDIA-MEMPHIS, TENN. -and March, and that "as soon as tooling is com- General Electric Co. expanded its time on the pleted, the CBS -Colortron will be produced REPRESENTED BY in a network from one nighttime half -hour to two. substantially larger size." JOHN E. PEARSON CO., Reviewing CBS Radio's programming, Mr. Summarizing other activities of CBS -Hytron, DORA- CLAYTON AGENCY, SOUTHEAST Murphy said that "for the entire year, the Mr. Stromeyer said "ground was broken for network attracted larger program audiences a huge new picture plant at Kalamazoo, Mich. than any other network, averaging 18% more A new transistor plant was opened at Lowell, Paige 90 April 5, 1954 BROADCASTING TELECASTING Mass. Sales in dollars were 28% higher than for the preceding year." DuMont Distributors Seymour Mintz, who has succeeded David H. Cogan as president of CBS -Columbia, set - Become Incorporated manufacturing division, said sales of CBS - ESTABLISHMENT of the factory-owned dis- Columbia tv receivers "increased in 1953 by tributorships of Allen B. DuMont Labs in New 30 %, compared to the industry's increase of York, New Jersey, Florida, Illinois and Indiana 11%." He also called attention to the intro- as separate corporations was announced Thurs- duction of the Columbia "360" sound system day by Dr. Allen B. DuMont, president of the into many models of its tv line; its work on parent organization, who also will act as presi- color sets; its expanded sales program, and dent of the new Florida corporation. Charles the opening of its new plant at Long Island H. Coombe, who joined the organization ear- City. lier this year, becomes vice president and gen- Peter C. Goldmark, president of CBS Labs, eral manager of DuMont Florida. said major accomplishments of that division Philip P. Geth, manager of the DuMont in 1953 "covered the fields of NTSC color New York factory branch since last October, television studio equipment, home color re- is president of DuMont New York. B. L. ceivers, color tubes and phonographs." The WFIG Sumter, S. C., observing its 14th Graham is treasurer; Edwin A. Falk, secretary, Labs developed the Chromacoder system which anniversary, signs with Gates Radio Co. and George Etkin, assistant secretary. "provides simplification in the operation of Irving Sarlin, who joined DuMont as New to increase power from 250 w to 1 kw color television studio equipment and permits Jersey distributing branch manager early in with a three -tower array. Signing, F. B. greater economies in operation," and also, 1952, will be president of DuMont New Jersey, among other developments, designed and built Creech Sr., WFIG Inc. president. Others with Messrs. Graham, Falk and Etkin holding (I a color film pickup device operating on FCC - to r): Dick Spruill, Gates sales engineer; the same posts as they do with DuMont New approved standards. F. B. Creech Jr., commercial manager, York. and Doug Youngblood, general manager. William H. Kelley, vice president of DuMont Labs in charge of marketing, has been made at about $250 and the oscilloscope at about president of DuMont Illinois and DuMont $400. All will be available in about 60 days. Indiana. H. Joseph Sarlin becomes vice presi- RCA COLOR STRIPE The idea of transmitting regular periodic dent of DuMont Illinois. color test signals such as the green stripe pro- UNIT READY SOON duced by the RCA device has been informally approved by the service committee of RETMA Local tv stations equipped with and by a group of observers from NARTB, Emerson '54 Tv Sales Up new generator will aid ser- RCA repórted. The FCC, following a demon- EMERSON Radio & Phonograph Corp., New vicemen in adjusting color sets. stration, noted that the test bar is "not objec- York, announced last week that sales of televi- tionable" on black -and -white sets and stated sion receivers during February were 14% higher The Stripe is barely discernible that the proposed transmissions do not violate than in January and that combined sales for in monochrome. any of the Commission's rules. January- February showed an increase of 31% RCA's color stripe generator, for use by tv stations equipped for color in broadcasting a narrow marginal green -yellow stripe to aid servicemen in checking on the operation of color receivers [BT, March 22], will be available on or about May 15 at a price of approximately $500, E. C. Cahill, president, RCA Service Co., said Thursday at a trade news conference in New York. Demonstration of the equipment revealed that in the home color set it produces a thin Gates offers for immediate delivery the new series TP green- yellow stripe along the right hand side Holmes TV projector - brand new design throughout. New of the picture, which was noticeable but not positive drive to assure wow free performance even with disturbing to viewers if it is on during reception small 100'reels and short leaders. of a black -and -white telecast. On a monochrome receiver, the stripe shows up in pale gray, scarcely observable. Mr. Cahill reported Complete unit includes 2" lens. (2) 1000 watt lamps, pre.. that extended tests in Baltimore and New York amplifier, 1600' reel, spare exciter lamp and 3 -point pedestal - ready to produce the finest picture and sound you have had failed to evoke a single comment from the ever experienced. viewing public. RCA's proposal, however, is that the color test generator be used only during station Price complete F.O.B. Quincy, Illinois ... $2385.00. breaks, at 15-minute or half -hour intervals. Immediate delivery. Because good reception from one station does not insure good reception from all, every station that is equipped to broadcast network or local programs in color should add a color stripe generator to its basic color equipment, Mr. Cahill said. This generator will also serve as a continual check on the quality of the station's color signal, he noted, and perhaps give warning of set trouble in time for it to be corrected in advance of the station's next scheduled colorcast. Also demonstrated at the conference were a portable dot -bar generator for making con- vergence adjustments in the receiver, a color bar generator to produce multiple color patterns receiver screen and a five -inch dual- on the GATES RADIO COMPANY band width oscilloscope for observing the color - Since 1922 burst signal and checking the operation of the Manufacturing Engineers Washington. D. C.. Warner Bldg. Anna. 13th 8 Spring Sts. Houston. 2700 Polk Avenue color -burst circuit. The dot -bar generator will kos Angeles. 7501 Sunset Blvd. Montreal. Canodion Marroni Co. New York. 51 East 42nd Street be priced at about $150, the color bar generator New York, International Div, 13 East

17" N. Lat., 77° 23' 56" W. Long. Transmitter and antenna RCA. Legal counsel Welch, Mott & Morgan, Washington. Consulting engineer, Applications George C. Davis, Washington. Principals include Station Authorizations, President- Treasurer W. R. Roberson Jr. (3.58 %), president -treasurer -27% stockholder WRRF (As Compiled by B T) Washington, N. C., president -29.8% stockholder WRRZ Clinton, N. C.; Vice President H. W. An- derson (16.67 %), president -60% stockholder WVOT March 25 through March 31 Wilson, N. C.; Secretary William S. Page (18.67 %), president -general manager-285% stockholder changes in existing stations, ownership changes, hearing WFTC Kinston. N. C.; R. M. Fountain (16.67 %), Includes data on new stations, 36.6% stockholder WCPS -AM -FM Tarboro, N. C.; Cans, rules & standards changes and routine roundup. Harmon L. Duncan (8.34 %), licensee WHIT New Bern, N. C., president- treasurer -15.4% stockholder WTIK -TV Durham, N. C.; Floyd Fletcher Abbreviations: (8.34 %), vice president- 30.7% stockholder WTIK- CP- construction permit. DA- directional an- megacycles. D -day. N- night. LS -local sun- TV; W. R. Roberson Sr. (3.58 %). 25% stockholder tenna. ERP-effective radiated power. STL- set. mod. - modification. trans. - transmitter. WRRF, and 18.9% stockholder WRRZ; J. P. studio- transmitter link. synch. amp.- synchro- unl.- unlimited hours. kc- kilocycles. SSA - Roberson (3.5 %), vice president -24% stockholder nous amplifier. vhf -very high frequency. uhf - special service authorization. STA- special tem- WRRF and vice president -28% stockholder WRRZ, ultra high frequency. ant.-antenna. aur. -auraL porary authorization. (FCC file and hearing and Kenneth C. Royal (7.6 %), ex- Secretary of vie.- visual. kw - kilowatts. w - watts. mc- docket numbers given in parentheses.) the Army. Filed March 28. N APPLICATIONS AMENDED Television Station and Applications Boston, Mass. -Columbia Bcstg. System Inc. FCC Commercial Station Authorizations Grants amends bid for new tv station on vhf ch. 5 to As of Feb. 28, 1954' Since April 14, 1952 change ERP to 85.1 kw visual, 42.7 kw aural; transmitter location to 500 ft. W. of Needham St., AM FM TV Grants since July 11, 1952: near Jacon net St.. Newton, Mass.: antenna height Licensed (all on air) 2,522 525 101 above terrain 1050 ft. Filed March 24. vhf uhf Total average CPS on air 7 29 t278 Co. CPs not on air 128 19 198 301 5292 Beckley, W. Va.-Daily Telegraph Printing Commercial 28 on vhf ch. 6 to Total on air 2,529 554 t379 Educational 17 29 amends bid for new tv station Total authorized 2,657 573 577 specify Bluefield, W. Va.; ERP 59.859 kw visual, 34.100 antenna height above average Applications In hearing 129 4 183 Total Operating Stations in U. S.: kw aural; New station requests 154 3 99 terrain 301.25 ft.; transmitter location to ap- Facilities change requests 141 22 28 vhf uhf Total proximately 12 miles E. of center of Bluefield; Total applications pending 897 108 282 Commercial air 217 lis 371 studio location Talbott St., Bluefield; geographic on 81° 12' 11" N. Licenses deleted in Feb. 1 2 8 Noncommercial on air I 3 coordinates 37° 18' 05" W. Lat., CPs deleted In Feb. 0 0 5 Long. Filed March 22. Applications filed since April 14, 1952: Beckley, W. Va. -Joe L. Smith Jr. amends bid *Does not include noncommercial educational New Amend. vhf uhf Total for new tv station on vhf ch. 6 to specify vhf fm and tv stations. ch. 4 (66 -72 mc); ERP 51.9 kw visual, 17.15 kw Commercial 914 337 707 525 1,2332 aural; antenna height above average terrain 1 Authorized to operate commercially. Educational 25 26 26 522 669 ft.; geographic coordinates 8P 12' 06" N. a a a Long., 37° 48' 20" W. Lat. Filed March 24. Total 939 337 733 551 1,285' Am and Fm Summary through March 31 Beckley, W. Va.- Southern W. Va. Tv Inc. Sixty-two CPs (12 vhf, 50 uhf) have been re- amends bid for new tv station on vhf ch. 6 to Appls. In turned. specify Bluefield, W. Va. Filed March 30. On Pend- Hear - 2 One applicant did not specify channel. Air Licensed CPS Ing Ing 'Includes 29 already granted. APPLICATIONS DISMISSED 'Includes 552 already granted. Am 2,533 2.536 134 165 129 Eugene, Ore. -Television Air Ways Inc. FCC Fm 562 533 48 2 4 dismissed bid for new tv station on uhf ch. 26 for lack of prosecution. Dismissed March 23.

ACTIONS OF FCC Existing Tv Stations . . ACTIONS BY FCC New Tv Stations . KFMB -TV San Diego, Calis.-Wrather -Alvarez Bcstg. Inc. granted modification of CP for vhf GRANTS ch. 8 to change ERP to 316 kw visual, 158 kw aural; antenna height above average terrain Montgomery, Ala.-Montgomery Bcstg. Co. 750 ft. Granted March 22; announced March 30. 2/v (WSFA), granted vhf ch. 12 (204 -210 mc); ERP WALB -TV Albany, Ga.- Herald Pub. Co. seeks 316 kw visual, 158 kw aural; antenna height 10 1.036 modification of CP for vhf ch. to change ERP above average terrain ft., above ground to 112 kw visual, 562 kw aural; antenna height 823.5 ft. Estimated construction cost $480,000. 400 ft. March 26. first year operating cost $276,000, revenue $366: above average terrain Granted 000. Post Office address: Box 1031 Montgomery KVTV (TV) Sioux City, Iowa -Cowles Bcstg. 2, Ala. Studio location: Delano St. between South Co. granted CP for vhf ch. 9 to change ERP to Court and South Perry. Transmitter location: 107 kw visual, 57.5 kw aural; antenna height On Mt. Carmel, 21 ml. South of Montgomery. above average terrain 700 ft. Granted March 25; SUCH A NIGHT Geographic coordinater: 32° 01' 15.8" N. Let.. announced March 30. 86° 20' 54.4" W. Long: Transmitter RCA, antenna RCA. Legal counsel Spearman & Roberson, KVOL -TV Lafayette, La. - Evangeline Beste. RECORDED BY Washington. Consulting engineer George E. Co. granted modification of CP for share -time on Gautney, Washington. Principals include Presi- vhf ch. 10 to change ERP to 28.2 kw visual. 15.8 dent David E. Dunn (11% %), Vice President R. kw aural; studio location to transmitter site at F. Hudson Sr. (25 %), Secretary- Treasurer H. S. Eraste Landry Rd. and State Hwy. 674. near Columbia Darden (3815 %). R. F. Hudson Jr. (16% %), and Lafayette; antenna height above average terrain JOHNNIE RAY Sebie B. Smith (8i5 %). Granted March 26. 447.5 ft. Granted March 25; announced March 30. KFLY -TV Lafayette, La.- Camellia Bcstg. Co. Charleston, S. C.- Southern Bcstg. Co. WUSN for BUNNY PAUL Essex granted vhf 2 (54-60 mc); ERP 54.2 kw visual, granted modification of CP share -time on ch. vhf ch. 10 to change ERP to 28.2 kw visual, 15.8 32.5 kw aural; antenna height above average kw to terrain 354 ft., above ground 411 ft. Estimated aural; studio location transmitter site at CLYDE MCPHATTER._Atlantic construction cost $225,000, first year operating Eraste Landry Rd. and State Hwy. 674 near cost $150,000, revenue not estimated. Post Office Lafayette antenna height above average terrain address; 42 Tenth Ave., Charleston, S. C. Studio 447.5 ft. Granted March 25; announced March 30. DINAH WASHINGTON ..Mercury and transmitter location: At corner of Third and KGMO -TV Cape Girardeau, Mo. -KGMO Radio - Tenth Avenues. Geographic coordinates: 32° 48' Tv Inc. granted modification of CP for uhf ch. 18 13" N. Lat., 79° 57' 39" W. Long. Transmitter, an- to change ERP to 17.8 kw visual, 9.7 kw aural; JANE TURZY Decca tenna and studio equipment RCA. Legal counsel change transmitter and studio location to 3.7 Hanson, Lovett & Dale, Washington. Consulting miles N of Cape Girardeau on Coker Knob; an- engineer George E. Gautney, Washington. Prin- tenna height above average terrain 640 ft. Grant- cipals include President, Treasurer and Secretary ed March 25; announced March 30. J. Drayton Hastie (35.96%), Vice President Theo- PUBLISHED BY dore D. Maybank (3.6 %), Sara C. Hastie (20.2%x3, WQXN -TV Cincinnati, Ohio -Robert W. Roun- C. N. Hustle (10 %), B. M. Middleton (6.04 %), saville granted modification of CP for uhf ch. George L. Buist (4.4 %), J. Ross Hanrahan (4.4 %), 54 to change ERP to 129 kw visual, 67.6 kw aural; RALEIGH MUSIC and six other minority stockholders. Granted transmitter location to 8th & Matson Place, Cin- March 26. cinnati; antenna height above average terrain 530 ft. Granted March 25; announced March 30. PUBLISHING CO. WQCY (TV) Allentown, Pa. -Queen City Tv APPLICATION Co. granted modification of CP for uhf ch. 39 to change ERP to 283 kw visual, 141 kw aural; Washington, N. C. - North Carolina Tv Inc. studio location to 962 Hamilton St.. Allentown; vhf ch. 7 (174 -180 mc); ERP 249.4 kw visual, antenna height above average terrain 710 ft. 139.6 kw aural; antenna height above average Granted March 22; announced March 30. terrain 483 ft., above ground 519 ft. Estimated construction cost $345,362, first year operating WSEE (TV) Erie, Pa. -Great Lakes Tv Co, BROADCAST MUSIC, INC. cost $150,000, revenue $200,000. Post Office address granted modification of CP for uhf ch. 35 to r/ W. R. Roberson Jr., Bank of Washington Bldg., change studio location to 1220 Peach St., Erie; 580 FIFTH AVE., NEW YORK 36 Washington, N. C. Studio and transmitter loca- ERP to 170 kw visual, 85.2 kw aural; antenna tion: Hwy. 118, 2.1 miles E. of center of Grigg height above average terrain to 930 ft. Granted NEW fill CHICAGO HOLLYWOOD TORONTO MONTREAL GriRton, N. C. Geographic coordinates 35° 22' March 22; announced March 30. Page 94 April 5, 1954 BROADCASTING TELECASTINO WKJF -TV Pittsburgh, Pa. -Agnes J. Reeves d/b as Newton Bcstg. 1490 Greer Co. kc, 100 w unlimit- granted CP to change from 1 kw unlimited to granted modification of CP for uhf ch. 53 ed. Post office address P. O. Box 63, Cape Gi- 1 kw night 5 kw day, unlimited on 1320 kc. to change ERP to 174 kw visual, 93.3 kw aural; rardeau, Mo. Estimated construction cost $17,050, Granted March 31. antenna height above average terrain 530 ft. first year operating cost $36,000, revenue $50,000. Granted March 25; announced March 30. Principals in equal partnership include William KRBC -TV Abilene, Tex. - Reporter Bcstg. C. Brandt, program director -stockholder KGMO Existing Fm Stations ... granted modification of CP for vhf ch. 9 to Cape Girardeau, Mo.; William M. Bryan, engi- change studio location to U. S. Route 227, near neer- stockholder KGMO.; Richard C. Brandt, gen- Abilene. Granted March 16; announced March 22. eral manager -stockholder KGMO, and Edwin A. ACTIONS BY FCC Erlbacher, stockholder KGMO. Filed March 22. KVDO (TV) Corpus Christi, Tex. Coastal WSGN Bend Tv Co. granted - Towson, Md.- Suburban Time Mart. 1570 kc, -FM Birmingham, Ala.- Jemison Bcstg. modification of CP for uhf Co. granted CP to change ERP from 29 kw ch. 22 to change ERP to 20.4 kw visual, 11 kw 1 kw daytime. Post office address % Francis J. to Matrangola, WCMC Wildwood, N. Estimated 37 kw; antenna height above average terrain aural; change transmitter and studio location to J. from 450 ft. to 570 ft. intersection Agnes St. & Staples St., Corpus construction cost $13,900 first year operating Granted March 31. Christi; antenna height above average terrain cost $41,000, revenue $64,000. Principals in part- RUHT (TV) Houston, Tex. - U. of Houston 310 ft. Granted March 16; announced March 22. nership include Francis J. Matrangola (60 %). granted CP for noncommercial educational fm WTOV -TV Norfolk, Va.- Commonwealth Bcstg. owner WCMC Wildwood, N. J., stockholder station to change ERP to 9.8 kw; antenna height WOKE Oak Ridge, Tenn., WPTX Lexington Park, above average terrain 320 ft. Granted March 24; Corp. granted modification of CP for uhf ch. 27 s Md., and WMLV to change ERP to 166 kw visual, 89.1 kw aural; Mlliville, N. J., and Harry J. announced March 30. designate studio location as 812 West 21st St., Daly (40 %), Washington attorney. Filed March Norfolk; 18. WBAP -FM Ft. Worth; Tex. -Carter Pub. Inc. antenna height above average terrain granted CP to change ERP from 50 kw to 51 kw; 380 ft. Granted March 16; announced March 22. Long Beach, N. J.- Monmouth County Bcstrs. antenna 1410 kc, 500 height above average terrain from 435 WJPB -TV Fairmont, W. Va.- Fairmont Bcstg. w daytime. Post office address 3542 ft. to 475 ft. Granted March 31. Co. granted STA to operate Atlantic Ave., Atlantic City, N. J. Estimated commercially on uhf construction cost $49,777, first year operating cost ch. 35 for the period ending Sept. 1. Granted STATION DELETED March 23; announced March 30. $42,400, revenue $45,000. Principals include Presi- dent Joseph F. Bradway ( 1/2), real estate, insur- WMBV -TV Marinette, Wls. -M & M Bcstg. Co. ance and tires and appliances; Arthur A. Hand- WCHI (FM) Chicago Heights, DL- Chicago granted modification of CP for vhf ch. 11 to Heights Bcstg. Co. FCC granted request to cancel ler (h), tires and appliances, and David H. license change transmitter location to 0.5 mile N of Freedman ( ;y), secretary- treasurer and )5 stock- and delete fin station on ch. 240. Pensaukee, Wis.; ERP to 94.769 kw visual, 56.82 holder WMID Atlantic City, N. J. Filed March kw aural; antenna height above average terrain 24. 772 ft. Granted March 24; announced March 30. Ticonderoga, N. Y.-Portage Bcstg. Co. 1250 Ownership Changes . . . kc, 500 w daytime. Post office address % Martin STATIONS DELETED Karig, RD # 1, Hudson Falls, N. Y. Estimated ACTIONS BY FCC construction cost $14,057, first year operating cost KAGR -TV Yuba City, Calif. -John Steventon. $42,000, revenue $48,000. Principals include Presi- WMIX -AM -FM Mt. Vernon, 111.-Mt. Vernon FCC deleted tv station on uhf ch. 52 at request dent Martin Karig (99.0 %), general manager - Radio & Tv Co., an Illinois corp., granted volun- of attorney. Deleted March 30. 25% interest WWSC Glens Falls, N. Y.; Donald tary assignment of license to a Delaware corp. of KPIC (TV) Salem, Ore. -Lawrence A. Harvey. Latimore (0.5 %), and Dorothy Karig (0.5 %). the same name. No consideration involved as FCC deleted tv station on uhf ch. 24 at request Filed March 22. principals retain identical interest. Granted of station. Deleted March 31. Hillsboro, Ore. March 25. - Harold G. Singleton tr /as KDHL Faribault, Minn. -Herbert H. Lee, Palm- Hillsboro Bcstrs. 1360 kc, 1 kw daytime. Post er Dragsten APPLICATIONS office address 4488 W. W. Council Crest Drive, & John E. Hyde Jr. d/b as KDHL Portland, Ore. Estimated construction cost Bcstg. Co. granted voluntary assignment to Palm- KHJ -TV Los Angeles, Calif. Tele- $14,065, er Dragsten & John E. Hyde Jr. through purchase -General first year operating cost $45,000, revenue of ;5 radio Inc. seeks CP to change for vhf ch. 9 to $52,000. Mr. Singleton is vice president -52% owner remaining partnership interest from Her- change ERP to 162 kw visual, 81 kw aural; an- KTEL Walla Walla, Wash.; secretary-treasurer- bert H. Lee for $55,000. Messrs. Hyde and Drag - tenna height above average terrain 2,981 sten will now each own 50% interest. Granted ft. 9.9% stockholder KGAL Lebanon, Ore., and presi- March 23; Filed March 25. dent -60% stockholder KJUN Redmond, Ore. Filed announced March 30. KEDD (TV) Wichita, Kan. -KEDD Inc. seeks March 24, WKNY -TV Kingston, N. Y.-Kingston Bcstg. modification of CP for uhf ch. 16 to change ERP Wellsboro, Pa. -Farm & Home Bcstg. Co. Corp. granted voluntary assignment to WKNY- to 255 kw visual, 153 kw aural; antenna height (WFRM Coudersport, Pa.). 1240 kc, 250 w un- TV Corp. No consideration involved as princi- above average terrain 667 ft. Filed March 24. limited. Post office address % John A. Fay, WFRM pals retain identical holdings. Granted March 31. WBRZ (TV) Baton Rouge, La.- Louisiana Tv Coudersport, Pa. Estimated construction cost WKOV Wellston, Ohio-Stephen H. Kovalan Bcstg. Corp. seeks modification of CP for vhf ch. $6,197, first year operating cost $24,000, revenue granted assignment of license to The Family 2 change ERP to 98 kw visual, 56.7 kw aural; $28,000. Principals include President Cary H. Bcstg. Co. for $12,000. Granted directional antenna, transmitter and studio loca- Simpson (48 %); Vice President John A. Fay March 31. tion to Highland Rd., Baton Rouge; antenna (4 %), and Secretary- Treasurer Vesta B. Smith height above average terrain 893 ft. Filed March (4 %). Resubmitted March 22. APPLICATIONS 25. KSJO San Jose, Calif.-Santa Clara Bcstg. Co. WTLF (TV) Baltimore, Md.- United Bcstg. seeks voluntary transfer of control to W. Gordon Co. of Eastern Md. seeks modification of CP for Existing Am Stations ... Allen and Lewis E. Pett as tenants in common, uhf ch. 18 to change ERP to 20.9 kw visual, 11.8 through sale of all stock for $135,000. Principals kw aural; antenna height above average terrain ACTIONS BY FCC include W. Gordon Allen, partner KGAL Leba- 480 ft. Filed March 29. non, KGAE Salem, both in Ore., and permittee WUNC -TV Chapel Hill, N. C. -U. of N. C. seeks WPJV Vero Beach, Fla. -Tropics Inc. granted of KLOQ Seattle, Wash., and KRGA Springfield, modification of CP for non -commercial educa- modification of CP to increase power from 100 Ore.; and Lewis E. Pett, district sales manager tional vhf ch. 4 to change ERP to 60 kw aural: w to 250 w, operation on 1490 kc unlimited. of Allen B. DuMont Labs Inc. Filed March 26. transmitter location to 7 miles WSW of Chapel Granted March 31, Hill, Hill, N. WEKY Richmond, Ky. -Dages I. Boyle seeks Chapel C.; antenna height above WRMN Elgin, 111.-Elgin Bcstg. Co. granted assignment of CP to WEKY Inc. for $46,000. average terrain 990 ft. Filed March 29. authority to sign off at 5:30 p.m. until Sept. 30. Principals will now include President Dages I. Granted March 24; announced March 30. Boyle (97 %); Vice President E. W. Boyle (1 % %), CALL LETTERS ASSIGNED KVOX Moorhead, Minn.-KVOX Bcstg. Co. and Secretary- Treasurer O. C. Halyard (1W%). granted CP to change from 1340 ko 250 w un- Mr. Dages L Boyle is beneficial owner of all KELB (TV) El Centro, Calif. -Valley Empire limited to 1280 kc 500 w night directional, 1 kw stock. Filed March 23. Telecasters, uhf ch. 16. day, unlimited. Granted March 31. WGAW Gardner, Mass. -Gardner Bcstg. Co. WTEV -TV New Bedford, Mass. -E, Anthony & KLEA Lovington, N. M.- Prosperity Land Sons Inc., uhf ch. 28. Changed from WTEV (TV). seeks voluntary transfer of control to E. R. Bcstg. Co. granted CP to change from 1050 kc Robillard through sale of all stock for $9,000 and KELP -TV El Paso, Tex. -Trinity Bcstg. Corp., 250 w day to 630 kc 500 w day. Granted March 31. assumption of notes totalling $16,000. Mr. Robil- vhf ch. 13. WRIO Rio Piedras, P. R.- Master Bcstg. Corp. lard is a registered pharmacist. Filed March 24.

New Am Stations . . . THE LATEST ACTIONS BY FCC WCKY Shreveport, La.- Northwest Louisiana Bcstg. TORY Corp. granted 1050 kc, 250 w daytime. Estimated construction cost $15,100, first year operating cost $36,000, revenue $54,000. Principals include X President Travis T. Halley (96 %) investment and finance; Vice President Turner B. Morgan (2 %), attorney and Secretary -Treasurer Ado C. Skeels (2 %), attorney. Post office address % Turner B. of WCKY's Morgan, 525 Market St., Shreveport. Granted C%2% March 31. Cruz Bay, St. John, Virgin Islands -Mary Lou- NIGHT -TIME HOMES ARE ise Vickers, ti/as West Indies -Caribbean Radio (Radio Caribe) granted 1190 kc, 500 w unlimited. NON -TV HOMES Estimated construction cost $27,877. first year operating cost $20,790, revenue $25,000. Post office address % Mary Louise Vickers, Cruz Bay, St. Reach Them with the John, Virgin Islands. Granted March 31. APPLICATIONS WCKY JAMBOREE Warner Robins, Ga.-Warner Robins Bcstg. Co. 1350 kc, 1 kw daytime. Post office address % H. 7:05 -11 pm -7 nites a week Lee Miller, Warner Robins. Estimated construction cost $18,400, first year operating cost $25,000, " Nielsen 1952 Circulation Report revenue $35,000. Principals include m equal partnership, H. Lee Miller, banking; D. L. Foun- tain, clothing and banking, and W. T. Giles, clothing and banking. Filed March 19. Newton, Iowa -Richard C. Brandt, William M. Bryan, William C. Brandt & Eddie Erlbacher BROADCASTING TELECASTING April 5, 1954 Page 95 FOR THE RECORD

WRBC Jackson, Miss.-Rebel Bcstg Co., a part - or the proposed television station unless and Ft. Wayne, Ind. -Uhf ch. 69, oral argument ership, seeks voluntary assignment of license until such transfer of stock is effectuated., Action before the Commission en banc -WANE, Anthony Rebel Bcstg. Co. of Miss. No consideration in- March 30. Wayne Bcstg. saved as each partner retains identical interest Mansfield, Ohio 36, 18. OTHER ACTIONS -Uhf ch. further hearing new company. Filed March before Examiner William G. Butts-Mansfield KRMS Elden, Mo. -Robert M. Smith seeks Miami, Fla. -Vhf ch. 10 proceeding. The Corn - Journal Co., Fergum Theatres Inc. VSoluntaryy assignment of license to Robert M. mission announced its order of March 26, deny- Smithm (75%) and his wife Virginia L. Smith ing petition filed Jan. 25, by WKAT Inc., seek- April 6 TA as Central Missouri Bcstg. Co. Filed ing enlargement of issues with respect to the 19 qualifications of North Dade Video Portland, Ore. -Vhf ch. 12, oral argument be- financial fore the Commission en banc -Oregon Tv Inc., WTIK Durham, N. C.-Durham Bcstg. Enter - Inc., in proceeding involving applications of ,rises Inc. seeks assignment of license to WTIK WKAT Inc., Miami Beach, Fla., Columbia Empire Telecasters Inc., Northwest Inc. for $110,000. Principals include Chanticleer North Dade Video Inc., and Public Service Tv & Bcstg. Co. Bcstg. Co. (51 %), licensee of WCTC -AM -FM New Tv Inc., Miami, Fla., for tv stations on ch. 10 Sacramento, Calif.-Vhf ch. 10, oral argument Brunswick, N. J., owner of WIRA Ft. Pierce, Action March 29. before the Commission en banc -KFBK, Sacra- Fla., and 40% owner WP.TV Vero Beach, Fla.; Hatfield, Ind.-Vhf ch. 9 proceeding. FCC designated for hearing on April 30 the applica- mento Telecasters Inc. President- Treasurer James L. Howe, president - Bristol, 5, 50.1% owner of Chanticleer Bcstg. Co., president - tions of WOMI and WVJS Owensboro, Ky. fore, Va.-Tenn.-Vhf ch. further hearing general manager WIRA, and secretary -treasurer new tv station on vhf ch. 9. Action March 31. conference before Examiner Isadore A. Honig- WPJV: and Vice President- Secretary Robert L. Minneapolis, Minn.-Vhf ch. 9 proceeding. FCC WCYB, Tri -Cities Tv. Corp. Williams (40 %), station manager -3.8% stockhold- designated for hearing on April 30 the applica- Ft. Scott, Kan. -New am, 1370 kc, before er WCTC- AM-FM. Filed March 25. tions of WLOL and KEYD for new tv station Examiner William G. Butts -Lloyd C. McKenney on vhf eh. 9. Action March 31. WMOA Marietta, Ohio -William G. Wells seeks Klamath Falls, Ore. -Vhf ch. 2 proceeding. & John J. Daly d/b as Carthage Bcstg. Co., N oluntary assignment of license to William G. FCC designated for hearing on April 30 the ap- KWRT Boonville, Mo. Wells & R. Sanford Guyer d/b as Marietta Bcstg. plications of KFJI and Klamath Falls Tv Inc. Co. through sale of 20% interest by Mr. Wells to for new tv station on vhf ch. 2. Action March 31. April 7 11 Mr. Guyer for $18,000. Filed March 25. Pittsburgh, Pa. -Vhf ch. proceeding. FCC N. 9, on April 30 the applica- Charlotte, C. -Vhf ch. before Examiner designated for hearing H. Gifford I WWST -AM-FM Wooster, Ohio -Wooster Re- tions of KDKA, WWSW and WJAS for new tv Irion-WSOC, Piedmont Electronics publican Printing Co. seeks voluntary transfer of station on vhf ch. 11. Action March 31. & Fixture Corp., Carolinas' TV Corp. Control to Raymond Dix and Robert Dix, co- WICU (TV) Erie, Pa.- Dispatch Inc., Edward Seattle, Wash. -Vhf ch. 7, further hearing executors of the estate of E. C. Dix (56.1 %), de- Oliver Lamb. FCC by memorandum opinion and before Examiner Thomas H. Donahue -KIRO, ceased. Filed March 19. order, denied petition filed March 12 requesting KXA, KVL. WNRI R. Raymond A. Mailloux, supplemental information in connection with April 8 Woonsocket, I.- a letter which the Commission addressed to Mr. Jack C. Salera & Roger A. Nault d/b as Friendly Knoxville, Tenn. ch. 10, hearing Bcstg. Co. seek involuntary assignment of permit Lamb on March 11 concerning application for -Vhf further to Antoinette D. Mailloux, administrator of the renewal of license of tv station WICU. Action before Examiner Herbert Sharfman -WNOX, estate of Raymond A. Mailloux (47!z %), de- March 26. WBIR, Tennessee Tv Inc. 'ceased Jack C. Salera & Roger A. Nault d/b as KURV Edinburg, Tex. -KURV Inc. granted CP Cheboygan, Mich. -New am, 1240 kc, pre - Friendly Bcstg. Co. Filed March 19. to change from daytime to unlimited, directional hearing conference before Examiner Charles J. night, operating on 710 kc with 250 w. Portion WNRI Woonsocket, R. I.- Antoinette D. Mail- of. application requesting increase in daytime Frederick- Richard E. Hunt tr /as Straits Bcstg. loux, administrator of the estate of Raymond A. power to 1 kw was denied without prejudice. Co., Midwestern Bcstg. Co. Mailloux, deceased, Jack C. Salera & Roger A. Action March 26. Nault d/b as Friedly Beatg. Co. seek voluntary Odessa, Tex. -Vhf ch. 7 proceeding. FCC assignment of CP to Friendly Bcstg. Co. for stock designated for hearing on April 30 applications interest in new company. Principals will now of KCEK and Odessa Tv Co. for new tv station Routine Roundup . . . dude Jack C. Soler* (32 %); Vice President on vhf ch. 7. Action March 31. John Costa (23 %), engineer at WPAW Pawtucket. Norfolk- Portsmouth, Va. -Vhf ch. 10 proceed- I.; Secretary Roger A. Nault (12 %), Treasurer ing. The Commission announced its order of March 25 Decisions Joseph Britt° (23 %). engineer WRJ Newport, March 26 granting petition filed Dec. 24 by I., and Daniel Rubino (10 %). Filed March 19. Beachview Bcstg. Corp., Norfolk, Va., for dele- BROADCAST ACTIONS its KISD Sioux Falls, S. D. -KISD Inc. seeks vol- tion of an issue with respect to technical untary transfer of control to Verl K. Thomson qualifications in proceeding involving its appli- Renewal of License 50% cation and that of Portsmouth Radio Corp., through retirement of remaining interest Portsmouth, Va., on ch. 10. iforr$$7 Thomson will now be sole owner. for tv stations Th WEEI -AM -FM Boston, Mass., Columbia Bcstg. Commission announced its order of March 26 System Inc.- Granted renewal of licenses with- Rbmitted March 24. denying petition filed Feb. 15 by Portsmouth Radio Corp. for review of an examiner's ruling out prejudice to any further action that may be KEVA Shamrock, Tex. -Albert Cooper, James taken 10786. Daniel Abbott and Robert J. Heller d/b as which denied part of a proposed amendment in proceedings in Docket Shamrock Texas Bcstg. Co. seek voluntary as- to its application in above- mentioned proceed- slgnment of license to new partnership through ing. Action March 29. WC CO -TV Minneapolis, Minn., Midwest Radio - sale of 60% interest by James D. Abbott for Bluefield, W. Va.-Ch. 6 Allocation. By memo- Television Inc. -Granted renewal of tv and aux- $18,000. Mr. Cooper purchases 20% and will now randum opinion and order, denied petition filed iliary licenses without prejudice to any further own 40% interest. Mr. Clark and Merita Bumpers Feb. 24, by The High Point Enterprise Inc., High action that may be taken in proceedings in purchase 40 %. Filed March 23. Point, N. C., requesting the Commission to re- Docket 10786; in addition the auxiliary stations consider in part its action of Feb. 4. insofar as -3571 -8055 it assigns tv ch. 6 to Bluefield, W. Va., and re- KA and KA renewals are subject to fused to assign it to High Point, N. C. Comr. the final determination of matters raised in 10345 Hearing Cases . . . Sterling not voting; Comr. Hennock concurring Docket with respect to changes in fre- and stating: "My vote to deny this petition does quency assignment. not constitute approval of the previous action INITIAL DECISION assigning ch. 6 to Bluefield, W. Va., to which I WBZ- AM-FM, WBZA -FM Boston, Mass., West- dissented." Action March 25. Bangor, Me.-New tv, vhf ch. 2. FCC Hearing inghouse Bcstg. Co.- Granted renewal of licenses Examiner Elizabeth C. Smith issued initial de- without prejudice to any further action that cision looking toward grant of the application of may be taken in proceedings In Docket 9967. Murray Carpenter and Associates for construc- Hearing Calendar . . . Comr. Sterling voted for regular renewal of tion permit for new tv station in Bangor, Me., April 5 licenses consistent with his statement on the on ch. 2, subject to the condition that no stock 8967 Matter in Murray Carpenter and Associates will be St. Louis, Mo. -Vhf ch. 4, further hearing be- Order in Docket In the of Petition transferred to WLBZ Bangor, under the option fore Examiner Claire W. Hardy -KWK, KXOK, of Westinghouse Broadcasting Co. for Recon- agreement until after Murray Carpenter has di- Missouri . Valley Tv Co. sideration and for Waiver of Section 3.35 and vested himself of all interest, direct or indirect, Wichita, Kan. -Vhf ch. 10, oral argument be- 3.636 of the Rules. in WGUY and the further condition that WLBZ fore the Commission en banc- KAÍCE, Mid- Conti- will have no rights in the applicant corporation nent Tv Inc. ACTIONS ON MOTIONS By Hearing Examiner William G. Butts Paducah, Ky., Columbia Amusement Co., Pa- ducah Newspapers Inc. - Granted motion of Paducah Newspapers requesting that Thomas S. Waller, Thomas W. Threlkeld, Henry O. Whit- low, William B. Byrd and Ernest W. Rivers, be ALLE\ hAXUEB admitted to practice before the Commission pro hac vice in re proceeding re ch. 6 (Docket 10875 -76). CiVegolítl for By Hearing Examiner Claire W. Hardy Granted petition of Missouri Valley Tv Co., FOR THE PURCHASE AND SALE for continuance of consolidated hearing re its application and those of KWK Inc., and KXOK OF RADIO AND TELEVISION Inc., for ch. 4 in St. Louis, Mo., from March STATIONS 29 to March 31 (Docket 8810 et al). By Hearing Examiner Charles J. Frederick 1701 K St., N. W. Washington 6, D. C., NA. 8 -3233 Denied motion of Jacksonville Bcstg. Corp., to strike certain portions of a supplement in reply Lincoln Building New York 17, N. Y., MU. 7 -4242 to oppositions for leave to amend its application for ch. 12 in Jacksonville, Fla. (Docket 10835 et to rule 401 Georgia Savings Bank Bldg. Atlanta 3, Ga., al); also denied motion of Jacksonville on stipulation before hearing oral argument in LAmar 2036 this same proceeding. (Continued on page 101)

Page 96 April 5, 1954 BROADCASTING TELECASTING PROFESSIONAL CARDS

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Commercial Radio Equip. Co. A. D. RING & ASSOCIATES GAUTNEY & JONES Craven, Lohnes & Culver Everett L. Dillard, Gen. Mgr. 30 Years' Experience in Radio CONSULTING RADIO ENGINEERS MUNSEY BUILDING DISTRICT 7-8215 INTERNATIONAL BLDG. DI. 7 -1319 Engineering WASHINGTON, D. C. 1052 Warner Bldg. National 8 -7757 MUNSEY BLDG. REPUBLIC 7 -2347 WASHINGTON 4, D. C. P. O. BOX 7037 JACKSON 5302 Washington 4, D. C. KANSAS CITY, MO. WASHINGTON 4, D. C. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

PAGE, CREUTZ, FRANK H. McINTOSH WELDON & CARR RUSSELL P. MAY GARRISON & WALDSCHMITT CONSULTING RADIO ENGINEER Consulting & 1216 WYATT BLDG 711 14th St., N. W. Sheraton Bldg. Radio Television CONSULTING ENGINEERS Engineers WASHINGTON, D. C. Washington5, D. C. REpublic 7-3984 710 14th St., N. W. Executie 3-5670 Washington 6, D. C. Dallas, Texas Washington 5, D. C. Metropolitan 8-4477 Member AFCCE 1001 Conn. Ave. 4212 S. Buckner Blvd. Member AFCCE Member AFCCE Member AFCCE

A. EARL CULLUM, JR. GUY C. HUTCHESON KEAR & KENNEDY ROBERT M. SILLIMAN CONSULTING RADIO ENGINEERS John A. Moffat-Associate P. O. Box 32 AR. 4 -8721 1302 18th St., N. W. Hudson 3 -9000 HIGHLAND PARK VILLAGE 1405 G St., N. W. WASHINGTON 6, D. C. DALLAS 5, TEXAS 1100 W. Abram Republic 7-6646 JUSTIN 6108 Washington 5, D. C. Member AFCCE Member AFCCE ARLINGTON, TEXAS bfember AFCCE

GEORGE P. ADAIR WALTER F. KEAN WILLIAM E. BENNS, JR. Consulting Radio Engineer LYNNE C. SMEBY Consulting Radio Engineers BROADCAST Quarter Century Professional Experience AM -TV ALLOCATION "Registered Professional Engineer" Radio-Televisien- FCC 6 FIELD ENGINEERING 3738 Kanawha St., N. W., Wash., D. C. Electron ics-Communications Phone EMerson 2 .8071 1 Riverside Road -Riverside 7 -2153 1610 Eye St., N. W., Wash. 6, D. C. 1311 G St., N. W. EX 3 -8073 Box 2468, Birmingham, Ala. Executive 5.1150- Executive J -6861 Riverside, Ill. Phone 6 -2924 WASHINGTON 5, D. C. (Nights -holidays, Lockwood 5 -1819) Member AFCCE (A Chicago suburb) Member AFCCE

Vandivere, CARL E. SMITH ROBERT L. HAMMETT CONSULTING RADIO ENGINEERS JOHN B. HEFFELFINGER Cohen & Wearn CONSULTING RADIO ENGINEER 4900 Euclid Avenue Consulting Electronic Engineers 230 BANKERS INVESTMENT BLDG. 815 E. 83rd St. Hiland 7010 612 Evans Bldg. NA. 8-2698 Cleveland 3, Ohio SAN FRANCISCO 2, CALIFORNIA HEnderson 2 -3177 KANSAS CITY, MISSOURI 1420 New York Ave., N. W. SUTTER 1 -7545 Washington 5, D. C. Member AFCCE

LOWELL R. WRIGHT ENGINEERING DAWKINS' ESPY QUALIFIED Aeronautical Consultant i= of paramount importance (Formerly Department of Commerce- C.A.A. AM -TV Broadcast Engineering Member Washington Airspace Subcommittee) in getting your Offers a specialized consulting service station on the air. Complete Field Measuring Service AM. TV, or FM to the Radio and Television Industry a Professional Card on aeronautical problems created by Publish 10620 Wilshire Blvd. Arizona 88922 tower construction. and join these engineers, Member AFCCE Los Angeles, Calif. R. F. D. No. 2. BOX 29, HERNDON. Va. among the foremost in their field. (Suburban IVnshinyton, D. C.) Tel.: 114 -M

SERVICE DI R _L..d `1J O R Y

IN THE COMMERCIAL RADIO SPOT YOUR FIRM'S NAME HERE, TO ADVERTISE 75,956 Readers Custom -Built Equipment MONITORING COMPANY To Be Seen by PROFESSIONAL OR them, the decision -making MOBILE FREQUENCY MEASUREMENT -among SERVICE DIRECTORY U. S. RECORDING CO. owners and managers, chief SERVICE FOR FM & TV station Contact and technicians -applicants 1121 Vermont Ave., Wash. 5, D. C. Encinear on duty all night every night engineers BROADCASTI NGTELECA5TINO ans, fm, tv and facsimile facilities. 3 JACKSON 5302 for 1733 DESALES ST.. N.W., WASH. 8. B. 5. Lincoln -2705 Readership Survey P. 0. Box 7037 Kansas City, Mo. 1953 ARB Projected

dpiil 5, 1954 Page 97 BROADCASTING TELECASTING CLASSIFIED ADVERTISEMENTS Help Wanted--(Cont'd) First phone engineer- announcer for 1000 watt Payable in advance. Checks and money orders only. daytime radio station in resort area. The right Deadline: Undisplayed- Monday preceding publication date. Display- Tuesday job for the right man. Send audition, photo and experience record to G. C. Munden, WIVIBL, preceding publication date. Morehead City, North Carolina. Situations Wanted 200 per word -$2.00 minimum Help Wanted 250 per word - $2.00 minimum Combo WNNT Warsaw, Virginia, $300.00. Furnish All other classifications 300 per word -$4.00 minimum Display ads $15.00 per inch tape, references. Opportunity for advancement to chief engineer. No charge for blind box number. Send box replies to BROADCASTING TELECASTING, 1735 DeSales St. N. W., Washington 6, D. C. Engineer, 1st or 2nd class. Full-time employ- APPLICANTS : If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance ment for right man. Control and engineering separately, please). All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. BSUADCAST- 1 kw am. No announcing. Contact L. H. Beck- aia TascArma expressly repudiates any liability or responsibility for their custody or return. with, Chief Engineer, WPFB, Middletown, Ohio. Production- Programming, Others Help Wanted Help Wanted Good local newsman. Progressive news, special events minded station. Writing, announcing Managerial Announcers ability essential. Besides news "know -how" real newsman will have eagerness to accept challenges Manager for 1000 watt fulltime network station Combo announcers, 1st engineers or salesmen. of good coverage. Salary open. Good working in one of the top eastern markets of 140,000. Immediately. Indiana. Box 488C, B.T. conditions, opportunity. Box 601, B.T. Will consider young man with strong sales experience and managerial ability. Will train in Combo -program director- morning personality: University assistant professorship, effective Sep- operational policies in our group -owned organ- Looking for strong idea man with enthusiasm tember. Master's degree and station program- ization. Please send full resume of experience, for infusing new life into bread -and -butter side ming or sales experience. Nine months' instruct- personal background and photo. Box 799C, B.T. of am -tv operation in coastal New England city. ing: $4000. Box 719C, B.T. Must also anticipate doing personable early Sales manager with productive record of training morning DJ show. Salary and talent. Temper - Experienced copy writer middle- western radio and leading men in competitive markets. Small ment problems and drifters not considered. station. Box 826C, B.T. or medium -size station background. Some travel. Box 859C, BT. Çar required. Salary, commission and traveling Long established North Carolina radio station eases. Chicago headquarters. Box 922C, B.T. Combination announcer -first class ticket, top has immediate opening full-time farm director. voice, forty hours, $125.00. week. State qualifica- Prefer native North Carolinian and State Col- Salesmen tions, experience and availability. Box 876C, BT. lege graduate with either farm agent or radio experience or both. Box 857C, B.T. Florida salesman. Experienced man. Excellent Don't apply unless you're ambitious. Good job opportunity for hard worker. Give full details for young man. First phone, top voice required, Network station in Ohio town of 50,000 has open- letter. Box 676A, B.T. $87.40. 40 hours, consistent overtime, future. Send ing for experienced bookkeeper or auditor, male in your first particulars, audition, KREM, Spokane. or female. Salary open. Box 877C, B.T. Commercial manager -If you are energetic, hard working salesman, married, looking for advance- Combo with first ticket. Must be good all around Midwest independent, large city, needs experi- opportunity become announcer capable of good news. A good job enced announcer- copywriter. $75.00. per week. ment, this is an unusual to with a growing station. Send tape and back- Prefer man from upper midwest area. Send commercial manager and later manager. Box ground to KSTT, Davenport, Iowa. copy samples and resume only. Write Box 900C, 594C, B.T. B.T. Experienced announcer, strong on news and Local, experienced time salesman for independent commercials. Some copywriting. Opening with Wanted copywriter, some relief announcing. $50. good market, car essential. An excellent oppor- long established network affiliate. Send audition, weekly. Carolina. Details Box 910C, B.T. tunity to sell. A closer can make money with references and background to KXRO, Aberdeen, this station. Box 809C, B.T. Washington. Television Wisconsin Mutual full -time affiliate needs experienced salesman. Salary plus commission. Box Central Florida station needs good announcer 8'72C, B.T. who likes shirt sleeve climate. First ticket. Salesmen Send tape. Background, or call WLBE, Leesburg, Salesman- announcer. Emphasis on sales. Must Florida. Well established midwestern producer of tv film be good. $300.00. guarantee against 25%. 1000 commercials offers a splendid opportunity to watt ABC affiliate. Located in southern Califor -., Announcer, with or without first class ticket, a man with: (1) film experience, either with pro- nia. Box 883C. B.T. wanted immediately by full-time NBC station in ducer or station: (2) creative ideas: (3) selling beautiful Western North Carolina. WPNF, Bre- ability. Involves living in city of 150,000 and travelling within limited . radius (home week- Ai tough sales job always pays more money than vard, N. C. ends). Salary, incentive and expenses. 'In first a soft one. If you're tougher than this job letter, (conf.) give vital statistics and complete you'll make money. In fact we insist you make history, including present and previous earnings. tepid progress toward $10,000. a year; less won't Announcer, capable and willing to run board. Satisfy you (or usi) very long. Small market WRCO, Richland Center, Wisconsin. Box 858C, B.T. major network affiliate with vhf upcoming. Box 896C, B.T Immediate opening for good announcer, WRRF, Hard hitting aggressive salesman for midwest television station. First 15 markets. 20% com- Washington, North Carolina. Box 881C. B.T. Shopping for good salesman, this side of high mission. No ceiling on earnings. pressure type, in this conservative community. tcCNI, Broken Bow, Nebraska. WVOP, Vicuna, Georgia, 1000 watts, needs experienced announcer. $75.00. for 40 hours to start. Production - Programming, Others Must be news good job on record Radio advertising salesman. Selling and servic- able to do and ing local advertising accounts. Limited announc- shows. Contact H. C. Gilreath, Manager, WVOP, Midwest tv station in major market desires ex- ing. Send for application form. Gene Acker - Vidilia, Georgia. Telephone 3029. perienced tv artist. Give complete details, work ley, Radio Station KCOW, Alliance, Nebraska. sample, salary. Box 882C, B.T. Technical Salesman to service and sell local accounts. Salary Situations Wanted plus commission. Good market. ABC station. KFRO, Longview, Texas. First class engineer, forty hours per week, no Sunday duty. Box 848C, B.T. Managerial ' Salesman wanted. Play -by- playman, salary and commission and talent fee. Very sport minded Opening for am first class operator. Start $65.00 Successful, thoroughly experienced, mature man- station. Box 1369. Odessa, Texas. for 48- hour -six -day week. Expect to begin vhf -tv ager available because of tv merger. Top refer- within year. Excellent future for responsible tv ences, nationally respected. Worth investigating. 651C, B.T. Immediate opening for young, aggressive sales- position. Box 864C, B.T. Box man. Monthly guarantee against commission! Excellent opportunity for real producer. Replies Manager -chief engineer, 15 years experience, 250 confidential. Send recent photo, references to Engineer: Married, must have experience, neces- to 50 kilowatt, construction and consultant, all Leonard Coe, Manager, Radio Station KGKO, sary to take charge of 1000 watt operation. Ex- departments. Would work for part interest in Dallas, Texas. cellent opportunity for the right man. Located new or going station. Box 890C, B.T. in New York State. Box 885C, B.T. Cold and snow getting you down? Have out- Let's get together. Experienced manager, small - Standing opportunity for experienced, hard- Immediate opening for chief engineer -announcer. medium market. Now employed. Box 895C, B.T. working, versatile salesman in winter's warmest and healthiest city. Announcing qualifications Carolina daytimer. Good pay. Details Box desirable. Base and commission. Owners have 909C, B.T. Presently general manager small market station. three am's and two tv's in Arizona. Future Desire like position with am and /or tv operation 20 years successful right. Send complete background. sales record, First phone also announcer. Box 926C, B.T. with greater opportunities. hotu and earning capacity in confidential first background. Box 905C, B.T. tter to KOLD -CBS, P. O. Box 1430, Yuma, Arizona. Suburban Chicago am -fm. To be trained to take as Problem Station? I'll make it profitable for over chief engineer. Immediate opening. Box 912C, B.T. 1st class, auto, permanent. Interested in ability working interest. West or south. tialesman at once. 25% commission, 5000 watt, day and night. WKNK, Muskegon, Michigan. more than experience. Salary requirements? Write WEAW, Evanston, Illinois. Manager -sales manager-radio or tv, experience in both. Not looking for a pull just a chance Salesman wanted. Experienced time salesman. to prove my ability. Not a has been -a go 1p00 watt full-time independent. Good starting Experienced man to be chief, combination pre- getter. Family man, relocation desired. Box splary and commission. Box 1369, Odessa, Texas. ferred. WIVK, Knoxville, Tennessee. 919C, B.T. Situations Wanted - (cont'd) Situations Wanted -(cont'd) Situations Wanted- (cont'd) Salesmen Experienced, mature, announcer wishes summer Announcer disc jockey, newscaster, sportscaster, replacement or immediate work. Taught radio. commercial announcer. Smooth, friendly deliv- Experienced production, direction, copy, movie ery. Control board, some experience, radio Salesman -sales manager, four years experience narration. Box 911C, B.T. acting, 3rd ticket, married, responsible, tape. as manager, doing practically all sales for small Ted Nichols, 1938 East 1st Street, Brooklyn 23, independent upper midwest am station. Want N. Y. Nightingale 5 -6132. position where potential is greater. Will work on Personality DJ. Varied types of comedy, imper- production basis. Al M. Farber, Box 11, Center- sonations, situations, geared to local taste. Proven Versatile announcer -third class ticket. Control ville, Iowa. successful. Need style? I have it. Box 913C, B.T. board operator. Can do all phases of announcing. Married. Will travel. Resume and tape Top -flight-salesmen, announcers -local, news writ- Top -notch announcer. Personable, mature, mar- available on request. c/o Paris, 3343 Seymour ers. First class engineers. Academy of Broadcast ried. Personal interview April 17-28, New York Avenue, Bronx 67, N. Y. OL 2 -7460. Arts, 10 East 40th Street, New York 16, N. Y. MU -vicinity. Box 917C, B.T. 6 -3741. Announcer- control board operator, station staff. news, commercial, DJ. Experience light, poten- Announcer: Hollywood trained in all phases, tial asset, sober, reliable, travel, permanent con- Announcers strong on news and commercials; 26, two years nection, resume, tape. Steve Skokan, 705 Amboy college, third class ticket. Tape. Box 918C, B.T. Avenue, Fords, N. J. Baseball announcer. Seven years experience. Fine voice, best of references. Box 341C, B.T. Announcer. Personality dee jay. Employed ma- Announcer 23, several months experience, news- jor market mid- leading independent. casting, DJ' work, 3rd phone. Available at once. altantic's $55.00. Art Stevens, 1260 Central Ave., Far Rocka- Sports announcer. Due to unusual situation In College graduate, 26. Seeks relocate northeast. way, N. Y. HY 8-9876. "Major League" sports market, a top-flight sports Box 921C, B.T. broadcaster is available. Specialist in baseball, Experienced, versatile announcer. Excellent ref- football, basketball, plus creative sports program. DJ Desires station staff connection. Studied erences. Seeking progressive station. preferably Veteran, 27 years old, family man, 8 ears' expe- south. Harvey Streu. 2831 Lakeview Drive, Min- rience. Best reference is current employer. Write under one of the greatest stars on tv today. Need neapolis, Minnesota. Box 745C, B.T. more experience. Half hour 755 tape on request resume. Box 924C, B.T. Negro DJ, announcer, newscaster. Recent grad- Announcer: Ready to move up, diversified abili- uate of Cambridge School of Radio Broadcasting, ties, news a specialty, strong on sports and spe- Combo man, 18 months experience. First phone, N. Y. C. Strong DJ personality, down to earth dal events. 27, married. Presently employed strong on news, commercials, DJ with gift of gab. selling. Audition, tape on request. Ambitious NBC affiliate in south. Wish to settle down back Prefer and will work diligently. Curtis Witherspoon. home in northeast. Available April 20. Tape and states near Missouri. Lynn Bradley, 1628 Dean Street, Brooklyn 16, N. Y. resume on request. Box 794C, B.T. Leonard, Missouri. Technical Announcer, 2nd phone, ham operator. Conscien- Announcer -DJ- control board, smooth news, com- tious, ambitious. News, commercials. Fine voice. mercials, friendly voice, some experience, mar- First phone . Some announcing. Recently discharged. Single. Anywhere. Box ried, veteran. Art Lorring, 2105 Daly, Bronx 60, Currently em- 856C, B.T. ployed. Seeking better opportunity. Good ref- N. Y. Fordham 7 -2492. erences. Box 843C, B.T. Well grounded in speech and all phases, can News, DJ, commercials, control board. Con- Engineer first phone. Experienced all phases read news with a real impact. "Dramatic reader broadcast. Prefer Box 869C, B.T. desirous in entering radio announcing, have been scientious and reliable. Married veteran. free southwest. tutored three years. Will go anywhere. Box to travel. Limited experience. Tape upon request. AI Have first phone, light transmitter, control, am, 863C, BT. Martin, 891 Union Street. Brooklyn, 871C, N. Y. fm. Experience. available. Box BT. Three years experience. Married. Twenty -five. Engineer- fourteen years radio. Radio broadcast Want permanent position with advancement op- Staff, midwest. Year experience; ability with all phases. Now in television. Box 893C, B.T. portunity. Authoritative news voice. Easy type good prospects. DJ style. Prefer to audition personally. Box Clear mature commercial -news 867C, B.T. voice; pleasing DJ. Charles May, 3619 Paseo, First -phone, recent RCA graduate. Seeks radio Kansas City, Missouri. Phone Armour 5446. or television studio position. Box 694C, B.T. Once you lacked experience. Veteran wants Technician -let class license, six years experi- break. For record demonstrating abilities, write Announcer, 3rd class ticket, operated board, ence console, transmitter, recording remotes. Box 875C, BT. seeking start in radio, reliable. Tape and photo Box 897C, B.T. upon request. Robert Muther, Bark River, Mich- Announcer, staff: Limited commercial radio, some igan. (Continued on next page) tv, college, reliable veteran. News agriculture interests. Locate anywhere. Box 878C, B.T. Presently employed. Combination man. First phone. Four years experience. Wish to relocate. Preferably west coast. Experienced as Di, in continuity and traffic departments. Complete resume available. Box 879C, B.T. COLLINS RADIO Announcer- engineer. Recent broadcasting school graduate. Specializes in commercial disc jockey show. Third class ticket. No experience. Box 884C, B.T. NEEDS SALES ENGINEERS NOW Capable, experienced announcer -DJ, desires staff connection. 24, mature. single, veteran. Excel- lent knowledge news. Smooth platters, selling commercials. Will travel. Tape, letter. Box broadcast 886C, B.T. /, ,/ Play -by -play, now employed midwest am -tv. communications Wants California. Arizona. New Mexico. Want /, permanent deal. Baseball a must. Box 891C, B.T. industrial compon nts Experience DJ, news, music. Available now- Potential plus. Tape. Box 892C, B.T. Demand for Collins equipment in these fields is going up and experienced sales Announcer. 6 months experience with 5000 watt engineers are needed immediately. Positions are open in five independent. Good W, ad -lib, strong on news all Collins regional and commercials. Can operate board. Draft offices.* Send complete personal resume, including your experience in exempt. Free to travel. Box 898C, B.T. either , broadcast -communications or industrial components, plus salary requirements to Young ambitious negro announcer, first love- DJ, newscaster. Experience light. Box 902C, Collins office nearest you. If you qualify for any of these opportunities, Collins B.T. will contact you for a personal interview. Take advantage of this chance to get Experienced announcer- engineer with 1st class ahead ... write today. license desires position with station in New York area. Will travel outside of New York if salary is right. Box 903C, B.T. i * COLLINS RADIO COMP Nine years radio- television experience as staffer, news director, program director. Network qual- 855 35th St. N.E., CEDAR RAPIDS, IOWA ity delivery. Box 904C, B.T. / 11 W. 42nd Street, NEW YORK 36, NEW YORK 4, Announcer -engineer, 6 years experience, all 2700 W. Olive Avenue, BURBANK, CALIFORNIA phases of radio including play -by -play sports. Excellent references. Box 906C, B.T. 1930 Hi -Line Drive, DALLAS 2, TEXAS i COLLINS RADIO COMPANY OF CANADA, LTD., 74 Sparks St., Veteran, 24, recent graduate Midwest Broadcast- ing School. News, commercials, DJ, sports, board OTTAWA, ONTARIO work, continuity. Interested in start wherever /, best opportunity. Box 908C, B.T. -!;!4frS414.140 : : . W.'i!i'. X : :'.. : ::',..W.4 Situations Wanted- (cont'd) Situations Wanted Help Wanted Five years experience radio engineering. In- Offering to tv stations unique and exciting ideas. stalled remote equipment on transmitters, per- Available immediately. Box 925C, B.T. formed maintenance on equipment. Four months OPPORTUNITY experience tv engineering. Veteran, 29, married, Available after April 19 when I graduate from North Carolina radio and television sta- have car. Box 907C, B.T. 300 hour programming and production course at SRT studios, N. Y. Operational knowledge of tions offer excellent opportunities for qual- CIRE graduate first phone, amateur license, 30 RCA, DuMont cameras, switching, audio equip- years electronic experience, want transmitter ment, and film editing, projecting Oberlin Col- ified personnel. One contact covers more 1ób. No broadcast experience. East Coast. lege. Writing, little theatre, selling experience. than 100 stations. Apply to J. T. Snowden George Martin, Box 111, Campbell Hall, New Vet, 25, single. John Langsdorf, High Point Ter- Jr., Secretary, North Carolina Association YYbork. race, Scarsdale, New York. of Broadcasters, Post Office Drawer 1112, Tapak walkie- tape -recorders, famous stars of Tarboro, North Carolina. Don't Send radio, tv, experienced all sorts of remote situa- For Sale tt'ons. No salary, will travel. Try before buy. Audition Material. Broadcast Equipment Corp., 135 -01 Liberty Ave., Stations Richmond Hill 19, N. Y. One station market, 1kw daytime independent.. Production- Programming, Others Gross $50,000. Owners willing sacrifice. Box 880C, B.T. Television Experienced, reliable radio newsman desires switch to am -tv operation in midwest. 1950 jour- 250 watt full-time, Mutual affiliate, now making nalism degree. Top recommendations. Married. money. Good opportunity for owner -manager. Situations Wanted Box 754C, B.T. Box 899C. Newscaster -editor. Ready to take over or assist Managerial editor metropolitan newsroom. News experience Florida, 250 watt exclusive market. Excellent direction equipment. Netting $45 M plus. Bargin buy. includes three years Washington, re- May Brothers, Binghamton, New York. gional net. Box 811C, B.T. 7 Unusually versatile program director who an- Ask for our free list of good radio buys. Jack L. ANYONE FOR MAKING MONEY? nounces, writes both commercials and scripts, Stoll & Associates, 4958 Melrose Ave., Los An- able to do good promotion. Have gone through geles 29, California. TV- Stations owners ;Tres change. Available for $80.00. week. Box Radio and television stations bought and sold. General Managers 888C, B.T. Theatre Exchange, Licensed Brokers, Portland This will you 22, Oregon. man make Male Copywriter:. Seven years experience. En- money thusiastic references from satisfied sponsors. as your Equipment, etc. Samples on request. Will travel. Box 915C, B.T. SALES MANAGER Used 5 bay RCA superturnstile TF5A antenna Proven Record in Television channel 5 but turntable to 4 or 6. Box 901C, B.T. SALES -SALES MANAGEMENT Situations Wanted SALES PROMOTION - Like new-Ampex console, model 403, tape re- corder, complete with remote control head. MERCHANDISING Managerial Original cost approximately $1050.00. not includ- Read what they say: ing freight charges. $750.00. cash. Henderson - merger-am sale makes available top refer - Rogers, Chief Engineer, Radio Station KGKO, "exceptional ability in the matter of nce, economy minded, nationally respected man- Dallas, Texas. sales management." ger. Will welcome opportunity to discuss your -Sales Manager, NBC outlet resent or future needs and my qualifications. Stances- Hoffman "minitape." Excellent electri- of above accepting lesser capacity with good cal, mechanical condition. Records half hour "I have found him extremely cap- ssociates. Twenty years successful broadcasting with batteries. $195, cash. WKOX, Framington, able, energetic - unusually creative." ackground. Box 652C, B.T. Mass. -Gen. Mgr., Mutual outlet Announcers Like new Presto 88A recording amplifier. Gates "recommend you unqualifiedly as the de lux model 30 console with power supply as sales manager for a new or established is. v announcer, personality work and weather - WPM, Alexandria, Virginia. TV station." an. Nine years radio -tv experience. Top ref - -Nat'l. Rep. rences. Box 887C, B.T. New, used tape recorders. Trade -in excepted. Commercial Electronic Service, 2609 Olive Street, "I have had the opportunity to ob- St. Louis, Missouri. serve his work as a time salesman and Technical Agency Radio -TV Director. It is a It's smart to be shifty. Why lug a maggie to a pleasure to recommend him." Chief engineer -College graduate, six years tele- remote when you can wear a Tapak newscaster, ision experience, all phases, uhf -vhf. Box 889C, the walkie tape "studio." No charging, no lines, -Vice Pres. in Charge of Sales, .T. just you. Try before buy. Broadcast Equipment CBS outlet 135-01 Liberty Ave., Richmond Hill 19, ngineer -lst phone- radio -tv school graduate. Cox", "I can recommend him without qual- otion picture, photography and projectionist ification for any type of work involv- ackground. Employed presently as radar tester. ing sales promotion or merchandising." eteran, single, 27. Prefer west coast. Al Wanted to Buy akuma, 1746 Las Palmas, Hollywood, California. -Ad Agency be a long, cold Stations "It will day before I Production- Programming, Others ever run across anyone again who combines all of these talents." All or part of 1000 -watter or under in Tucson or Experienced tv art -Production planning, set Phoenix. Arizona, area. Box 747C, B.T. -Adv. Mgr., Major Dept. Store design, lettering, illustrations, announcing. Now with large network affiliate, seeking smaller Available due to circumstances station -where diversification is a must. Box Equfppment, etc. 855C, B.T. beyond his control. Want field strength meter, RCA model WX -2C. SEEKING LONG TERM CONNECTION Photographer-18 months television experience Box 602C, B.T. covering news, promotion, sales. 7 years photo- Write -Wire Box 914C graphic experience. Thorough knowledge all phases tv photography. Box 865C, B.T. I to 3 kw fm transmitter with frequency monitor, four doughnuts. Box 861C, B.T. Tv and radio writer: Copywriter for 8 advertis ing agencies. 5 years of scriptwriting. Some 3 or 4 channel remote amplifier complete. Also directing and producing. Box 866C, B.T. two microphones. WGAC, Augusta, Georgia. MANAGER OR SALES MANAGER for Radio and /or Television. If you are Want attractive gal with radio, tv talent experi- 2-250 foot antennas. 2-Skw -am transmitters. looking for a top caliber man with 16 ence/ Now doing 11 live telecasts weekly. Large 1 -kw -am transmitter. 2-consoles. 4 -turn- market. Budget cut, me too. References, resume. tables and associated equipment. 2-remote years of sales and management experience Box 868C, B.T. equipment. Please send price, make and model then contact me. Mature executive abil- with complete information as to condition. Ad- ity. Outstanding sales record. Best ref- Experienced tv producer -director. Presently em- dress reply to: Charlie Dowdy, WMGR, Bain- erences in the industry. Box 860C, ployed large midwest market. Got ideas, want bridge, Ga. BT. chance to use them. References, resume. Box 870C, B.T. Used camera chain wanted for instructional purposes. Northwest Broadcasting School, 527 S.W. Salesman Network personality. Fine showman. Outstand- 12th, Portland, Oregon. ing one -man radio show. Writer, singer, director. Called star -maker. Ability to make tv amateurs seem near professional. Is gentleman wish- Instruction TV SALES EXECUTIVE ing harmonious association away from tension Top Tv sales executive employed With one of the centers. Box 874C, B.T. FCC operator license quickly. Individualized Country's leading television stations, anxious to re. instruction by correspondence or in residence. locate with family so that his eight years of television production and sales experience can be more fully Program director thoroughly conversant with Beginners get first phone in 8 weeks. Guaran- utilized as sales manager of TV station in progressive programming and production, desires position teed results. Free brochure. Write Don Gran- and alert community. Excellent references. Write with new station. Excellent references. Box tham, 6064 Hollywood Blvd., Hollywood. Cali- Box 920C. BT. 923C B.T. fornia. Situations Wanted-(conta) FOR THE RECORD Production -Programming, Others (Continued from page 96) March 30 Decisions v Wonsan, Wis WSAU Inc., Wisconsin Valley Tv Corp. -Ordered that the revised tentative BROADCAST ACTIONS What Do You Offer? points of reliance of the parties in this pro- Actions of March 26 ceeding for ch. 7, be submitted to each party, I offer you a well rounded woman's television program Granted License as a result of four years of experience in this field. including counsel for the Broadcast Bureau, and Presently doing nine shows weekly with top local to the Examiner on April 15, and that rating and heavy commercial schedala further WBOY Tarpon Springs, WBOY in large metro- hearing conference shall be held on April 16 Fla., Inc. - politan market. Prefer personal interview. Please Granted license state salary, availability and job potential. Box (Docket 10907 -08). for am station; 1470 kc, 5 kw, 916C. BT. D (BL- 4953). By Hearing Examiner H, Gifford Irion KTXJ Jasper, Tex., Jasper Bcstg. Co.- Grant- Issued a Statement and Order in re applica- ed license covering change in facilities, tions hours of of WSOC, Piedmont Electronics and Fixture operation, type transmitter and increase in height For Sale Corp., Carolinas' Tv Corp., for ch. 9 in Char- of tower; 1350 kc, 1 kw, D (BL- 5231). lotte, N. C., ordering that all exhibits for the affirmative cases of the parties will be brought WPRY Perry, Fla., Pasco Bcstg. Co.-Granted license for Equipment to the office of the Hearing Examiner on April am station; 1220 kc, 250 w, D (ßL- 5; that WSOC, bearing the lowest docket num- 5233). ber, will present its case first, and the taking of WRON Ronceverte, W. Va., Blake Bcstg. Co.- testimony will commence April 7. The foregoing Granted license statement will govern the course covering installation of new of hearing transmitter (BL- 5234). FOR SALE (Dockets 8837 et al). a WTIX New Orleans, La., Mid -Continent Bcstg. 200 FOOT "STAINLESS" TV TOWER COM- By Hearing Examiner William G. Butts Co.- Granted license covering installation of I PLETE WITH SOCKET AND GUIDE PLATE a FOR RCA 12.AH SUPERTURNSTILE AN- Fort Scott, Kan., Carthage Bcstg. Co. -Gave new transmitter (BL- 5229). TENNA. USED THREE MONTHS. COST notice to Carthage Bcstg. Co. and to KWRT WJBK -FM Detroit, $6,800.00. WILL TAKE $5,000.00. Boonville, Mo., of prehearing conference to be Mich., Storer Bcstg. Co.- BOX 862C, Granted license covering changes in o B.T. held April 1 in re application of Carthage Bcstg. licensed Co. (Docket 10945; BP- 8948). station; ch. 226 (93.1 mc), 30 kw, U (BLH -954). By Hearing Examiner Annie Neal Huntting Granted CP Pursuant to agreement of counsel, the further WLIB New York, N. Y., New hearing conference heretofore Bestg, Co.- Grant- scheduled for ed CP to install new transmitter as an March 30 was continued to March 31, in re ap- auxiliary FOR SALE plications of Texas State Network Inc., and Fort transmitter, at present location of the main Worth Tv Co., for Tv Ch. 11 in Fort Worth, transmitter, to be operated on 1190 kc, 250 w RCA- BTA -1 -M Texas (Dockets 10872, 10874). (Action of 3/24.) (BP- 9217). By Memorandum Opinion and Order, ordered WBOY Tarpon Springs, Fla., WBOY Inc.- 1 KW TRANSMITTER that George T. Hernreich shall file in triplicate, Granted CP to change transmitter location (BP- on or before April 13, a written statement, 9187). complete with signed under oath, setting forth information re- Modification of CP quested by American Tv Co. (both applicants WDOT Burlington, Vt., W.D.O.T. Corp.- TUBES, 5 Grant- CRYSTALS, for ch. in Fort Smith, Ark.), regarding assets, ed mod. of CP for approval etc.; further that copies of such statement shall of antenna, trans- SPARE TUBES be furnished counsel American mitter location and specify 'studio location; con- for and for the dition Broadcast Bureau on or before April 13 (Dockets (BMP-6442). NEVER OUT OF 10893 -94). (Action of 3/22.) The following were granted mod. of CP's for extension of completion dates as shown: ORIGINAL March 26 Decisions KREM -FM Spokane, Wash., to 9 -1 -54; WNBK CRATES Cleveland, Ohio, to 10- 25 -54; KSWO -TV Lawton, ACTIONS ON MOTIONS Okla., to 10- 24 -54; WECT Elmira, N. Y., to 10 -25- PRICED FOR 54; WPKO Waverly, Ohio, to 7 -54, By Hearing Examiner Annie Neal Huntting -1 condition. QUICK SALE Recited action taken at a hearing conference Actions of March 25 in re applications of American Tv Co. and WIRE OR WRITE WVMI Biloxi, Miss., Radio Associates Inc. George T. Hernreich, applicants for ch. 5 at - Granted request for waiver of Sec. 3.30 (a) of Box 873C, BT Fort Smith, Ark. (Dockets 10893 -94), which state- the ment shall control the subsequent course of hear- Commission's rules to permit the location of ing in this proceeding, unless modified by the studio outside the city limits of Biloxi. Examiner for cause during the course of the hearing, or by the Commission upon a review of Modification of CP the Examiner's ruling. The following were granted mod. of CP's for TOWERS By Hearing Examiner H. Gifford Irion extension of completion dates as shown: Radio Station WSOC Inc., Piedmont Electronics WJDW Boston, Mass., to 10- 12 -54; WCSC -TV RADIO -TELEVISION and Fixture Corp., Carolinas' Tv Corp., Char- Charleston, S. C., to 10 -4 -54; KFEQ -TV St. Jo- Antennas -Coaxial Cable lotte, N. C. -By memorandum opinion and order, seph, Mo., to 10- 15 -54; KGMO -TV Cape Girar- Tower Sales & Erecting Co. granted petition of Carolinas' Tv Corp. and deau, Mo., to 6- 15 -54; WMGT Adams, Mass., to Piedmont to enlarge the issues in proceeding re 10- 15-54. 6100 N. E. Columbia Blvd., applications for ch. 9 (Docket 8837 et al), and Actions of March 24 Portland 11, Oregon added an issue re funds available to Radio Sta- tion WSOC Inc. Granted License By Hearing Examiner Herbert Sharfman WHDM McKenzie, Tenn., The Trl- County Miscellaneous Bcstg. Postponed further hearing conference sched- Co.- Granted license for am station; 1440 kc, 500 w, D (BL- 5207). uled for March 29 to March 31, in re applications of Wisconsin Bcstg. System Inc., et al, for ch. 12 WMLV Millville, N. J., Union Lake Bcstrs. Inc. STOLEN in Milwaukee, Wis. (Docket 8954 et al). -Granted license for am station; 1440 kc, 1 kw, FROM COMMUNITY TELEVISION SYSTEM OF DA -D (BL- 5193). WYOMING'S MICROWAVE STATION ON SHER- By Hearing Examiner Charles J. Frederick MAN HILL NEAR LARAMIE. WYOMING, ON WRNL -FM Richmond, Va., Richmond News- MARCH 17, 1954., I -PB -501 TELEVISION RE- Straits Bcstg. Co.,, Midwestern Bcstg. Co., Che- CEIVER AND POWER SUPPLY. I- PORTABLE papers Inc. -Granted license covering changes WAVEFORM MONITOR -MODEL TO.L I- PRIVATE boygan, Mich. -Gave notice that a prehearing EYE MONTIOR -MODEL ABC -112. PLEASE FOR- conference will be held April 8 in re applications in station; ch. 271 (102.1 mc), 50 kw, U (BLH- WARD ANY INFORMATION REGARDING THIS for am construction permits (Dockets 10667 -68). 953). EQUIPMENT TO COMMUNITY TELEVISION SYS. TEM OF WYOMING. INC., 218 NORTH WOLCOTT, Modification of License CASPER. WYOMING. By Hearing Examiner John B. Poindexter WILE Cambridge, Ohio, Land O' Lakes Bcstg. Ordered that the time for the informal ex- Corp. change of Points of Reliance in re applications -Granted mod. of license to change name for of corporation to The McClelland Bcstg. Corp. of Greater Huntington Radio Corp., et al, (BML- 1580). ch. 13 at Huntington, W. Va. (Dockets 10863 -65), THE BEST IN COMPLETE be postponed from March 26 to April 5, and the Granted CP formal presentation of said Points of Reliance ERECTION OF TOWERS and exchange of certain stipulations is postponed WPOR Portland, Me Oliver Beatg. Corp. - April 9. Granted CP to install new transmitter as aux- ANTENNA LIGHTS CO -AX CABLE to iliary transmitter, at present location of the main WRITE CALL WIRE By Hearing Examiner J. D. Bond transmitter, to be operated on 1490 kc, 250 w (BP- 9164). J. M. HAMILTON & COMPANY Times -World Corp., Radio Roanoke Inc., Roa- KMMJ Town & Farm Co. PAINTING ERECTION MAINTENANCE noke, Va.- Continued further hearing in re ap- Grand Island, Neb., plications for tv ch. 7 (Dockets 10655 -56), until -Granted CP to install new transmitter as YEARS OF EXPERIENCE time to be fixed by subsequent order, because auxiliary transmitter, at present location of the 750 1 Box 2432, Tel. 4 -2115, of sudden illness and death of the president and main transmitter, to be operated on kc, Gastonia, N. C. principal owner of Times -World Corp. kw (BP- 9215). BROADCASTING TELECASTING April 5, 1954 Page 101 to ¡.nav+en JenoinasRd' Q1oC1 ;"' 1,;:.a.."D. lost+ oPI+U -'4-'- rc v.naer ip. ' 1_- é _. t '. osL-CKLCOCKEBWlpÿt i speü 10 Feb bt-1 jn uEM*éááid. tp loat BLA nhlte cbesl pve Cp3tE0 P ReWnsd 3 ntontt,s o's° _ añd ` Rdd s K¢ePSaYEL h 1 L s,W.,:."...... `",- `-- t cGCi[t ,ucxER a nAv,emttY dot ,.,-t B1L1: FOqnd loat Alr;,_.. "-- AlO_ 3 Lost ' otd r-J.lpuiçold .31* Wale. 1-Pst Á4 Á , bso'xb eK.7P Gsualq;. BEAGLdE T=wndostJVtcnitY ás pAkYiG 2Y..1001^' -fjpt ..:¿ ., yPOP Gent OLD. airinnv .{ B1 d re\vaid._.-._,__._.__- 9th,1953 t. ward. e anc. t^ t an elnr,er g1a Decembe OÎ a total Vet, pxso foT 3 Out tail, geh. 17: between e Arleta Vet). a Ratings v. . sometime Radio complete per Ú T; to Pulse give 100% k v22.q>5 , near position ,, I. Traÿ8H wM1td., I1tS .Needt Vd110.11adio ,t plGuarter se6nne would sat_.t, First hour íc Sú,sc UtastOnrbr. 72 9 stings that IA artet. -dduis+ Dçlm', Miami Valley m A. . °f st place M et,mbr., ,mn' on. eY ,epxtd lost mon ; Set ol.fir Great DvermPa.5 bUa. in the Tm^Ct '`ßbva 17í\1.x1- or hv i, BP+ ' :4d and RTpale.p Ioa1 doom ination qRlST,..lcbciweEn [ pttA3. Rewasd. fU ,.. l' an..I+iiti' w,islwntCtl.elween tas; . RÉE' A aJ fdennlltard. IPJI. lost e. . ¡, gA ,nìtY ' (m 1[müton tal. B i}I eat at.,J1'R. v ET LADIES tl`d l -.lost 1:.:.tLl Rtan. tnliBrow ri matnitYtnand .+ád. cat Waste DIA ' ÿ d. reward. \4 BLAE9 v w t R1TE n onnd- L° l++ lut.t o é vr1tD d àl t and ot u'¡ 1. reddish osänB, g1V'EATER ¢iàa ln.: lorgere, nl .\u `° "¡N R ER in 6na.ti1a.'1i Cy-- dog. 6Yt0dO8t atanr ll' 1` '. Ò.Q_...5¢leJ' tCwaTd. `

WHIO -RADIO ran up an al. WH I O -TV ran up another strong most impossible rating record for December Pulse ** for that same period: 11 of the top with an almost perfect Pulse *. 66 out of 72 15 once -a -week shows and 6 of the top 10 quarter -hour segments went to WHIO -AM multi -weekly shows were carried by WHIG over Stations B, C and D with 3 other seg. TV! And carried to more people with the ments tied. 2 segments lost to Station B and World's Tallest TV Tower and a boost in 1 to Station C by barest margins. power to 316,000 watts.

Dominate with either Saturate with both!

(George P. Hollingbery representatives show you how with full facts and figures.)

CHANNEL 7 DAYTON, OHIO

CBS ABC DUMONT *Pulse survey based on 28,000 quarter -hour reports, 6 a.m. to 12 midnight, Dec. 1, 2, 3, 4, 7, 1953.

* *Telepulse by Pulse -6 a.m. to 12 midnight, Dec. 1, 2, 3, 4, 5, 6, 7, 1953.

Page 102 April 5, 1954 BROADCASTING TELECASTING FOR THE RECORD Station Modification of CP Modification of CP WLAS Jacksonville, N. C., Seaboard Bestg. WSRC Durham, N. C., Southern Radiocasting Corp. -Granted mod. of CP for approval of an- Co.-Granted mod. of CP for approval of antenna, transmitter and studio location and change type tenna, transmitter and studio location; condi- transmitter; condition (BMP- 6449). tion (BMP- 6410). KNOX Grand Forks, N. Dak., Community WISH -TV Indianapolis, Ind., Universal Bcstg. Radio Corp. -Granted mod. of CP to change transmitter location; condition (BMP- 6437). D Co.- Granted mod. of CP to install new transmitters, change type antenna and make other The following were granted mod. of CP's for extension of completion equipment changes; completion date 9 -28 -54 dates as shown: Dallas ( BMPCT- 1971). WQED Pittsburgh, Pa., to 4- 13 -55; KTVU Stockton. Calif., to 10 -7 -54; KWTV Oklahoma The following were granted mod. of CP's for City, Okla., to 9- 22 -54: KHQA -TV Hannibal, eo('ezd tie Zet 9edt extension of completion dates as shown: Mo., to 9- 24 -54; WEMR Emporium, Pa., to 4- 15 -54; WANA Anniston, Ala., to 5- 24 -54. KBID -TV Fresno, Calif., to 10- 12 -54; WFIE Evansville, Ind., to 10- 10 -54; WFAR Farrell, Pa., TELEVISION to 11 -4 -54. March 31 Decisions Actions of March 23 BROADCAST ACTIONS MARKET Remote Control Granted License The following stations were granted authority KREM Spokane, Wash., Louis Wasmer- Grant- to operate transmitters by remote control: ed license for operation with 5 kw day, 1 kw Saut i oede night on 970 kc employing present antenna sys- WLNH Laconia, N. H.; WSID Baltimore, Md.; tem, and granted CP for new 658 -foot tower WAGM Presque Isle, Maine. specified in BP -8712; engineering conditions. with Modification of CP S SA WCHS -TV Charleston, W. Va., The Tierney The following stations were granted extensions of Special Service Authorizations on a tempo- Co.- Granted mod. of CP to change type antenna rary basis for the period 1954: MAXIMUM and make other equipment changes; antenna ending May 31, WNYC New York, 830 1 kw, 670 ft.; completion date 10 -11 -54 -1964). for use of kc, to (BMPCT operate additional hours from 6 a.m. (EST) to KTLN Denver, Colo., Radio Station KTLN Inc. sunrise New York City and from sunset Minne- POWER -Granted mod. of CP for extension of comple- apolis to 10:00 p.m. (EST). tion date to 6 -1 -54; conditions (BMP- 6455). KFAR Fairbanks, Alaska, for use of 660 kc, 100,000 Watts Video 10 kw, unlimited. WSPD -TV Toledo, Ohio, Storer Bcstg. Co.- KWBU Corpus Christi, Tex., for use of 1030 50.000 Watts Audio Granted mod. of CP for extension of completion kc, 50 kw, from local sunrise Boston, to local date to 10 -18 -54 (BMPCT- 1989). sunset Corpus Christi. Actions of March 22 WOI Ames, Iowa, for use of 840 kc, 1 kw, from Granted Authority 6 a.m. to local sunrise (CST). DALLAS and KMPC Los Angeles, Calif., KMPC, The Station Renewal of License of the Stars-Granted authority to modulate KMPC's transmitter with audio tones between The following stations were granted renewal 30 and 35 cycles with approx.. 25% modulation of licenses for the regular period: FORT WORTH in order to test a Civil Defense alerting unit WJOY Burlington, Vt.; WKNB New Britain, for the City of Los Angeles, for the period end- Conn.; WNHC -FM New Haven, Conn.; WSPR More than a Million ing 4- 15 -54. Springfield, Mass.; WTSA Brattleboro, Vt.; License WWON -FM Woonsocket, R. I.; WFMR -FM New urbun population in th Granted Bedford, Mass.; WLNH Laconia, N. H.; WRZE KSIS Sedalia, Mo., Yates Bcstg. Co.- Granted (FM) York, Pa.; WKNK Muskegon, Mich.; KIKI 50 area license for am station; 1050 kc, 1 kw, D (BL- Honolulu, T. H.; KSJO San Jose, Calif.; KBKW -mile 52271. Aberdeen, Wash.; WPWA Chester, Pa. Moir than 1WO MILIION TELESTATUS in the 100 -mile area . April 5, 1954 NOW Tv Stations on the Air With Market Set Count And Reports of Grantees' Target Dates Editor's note: This directory is weekly status report of (1) stations that are operating commercially 368,500 and educational outlets and (2) grantees. Triangle (a.) indicates stations now on air with commercial programming. Each is listed in the city where it is licensed. Stations, vhf or uhf, report respective set estimates of their coverage areas. Where estimates differ among stations in same city, TELEVISION HOMES separate figures are shown for each as claimed. Set estimates are from the station. Further queries about them should be directed to that source. Total U. S. sets in use is unduplicated BT estimate. Stations in italics are grantees, not yet operating. IN KRLD-TV'S ALABAMA EFFECTIVE COVERAGE Birmingham- AREA WABT (13) CBS. ABC. DuM; CBS Spot SU.; Newest Starters 225,000 Listed below are the newest stations WBRC -TV (8) NBC; Katz; 184,300 that have started commercial operation: EXCLUSIVE CBS WJLN -TV (48), 12 /10 /52- Unknown WSGN -TV (42), 12/18/52- Unknown WSLI -TV Jackson, Miss. (ch. 12), March 1FLEVISION OUTLET FOR Decaturt- 27. WMSL-TV (23) 12/28/52- 5/1/54 WMUR -TV Manchester, N. H. (ch. 9), DALLAS -FORT WORTH Mobllet- March 28. WALA -TV (10) ABC, CBS, NBC; Headley - WJPB -TV Fairmont, W. Va. (ch. 35), Reed; 52,500 March 28. AREAS S. WKAB -TV (48) CBS, DuM; Forjoe; 53,149 WKAQ -TV San Juan, P. R. (ch. 2), The Mobile Tv Corp. (5) Initial Decision 2/12/54 Match 28. Montgomery- This is why WCOV -TV (20) ABC. CBS, NBC, DuM; Ray - mer; 25,700 ARIZONA Montgomery Bcstg. Co. (12) Headley -Reed; 3/25/54 -10/1/54 Mesa (Phoenix) - e KTYL -TV (12) NBC, DuM; Avery-Knodel; KRLD -TV Selmat- 90.607 Deep South Bcstg. Co. (8) 2/24/54-Unknown Phoenix - KOOL -TV (10) ABC; Blair; 90,607 is your best buy KPHO -TV (5) ABC, CBS, DuM; Katz; 90,607 Directory Information 1s in following order: call Tucson- letters, channel. network affiliation, national rep- KOPO -TV (13) CBS, DuM; Forjoe; 21.800 Channel Represented by resentative; market set count for operating sta- isKVOA -TV (4) NBC; Raymer; 21,800 tions; date of grant and commencement target Yumet- The BRANHAM Company date for grantees. KIVA (11) DuM; Forjoe; 17,402 BROADCASTING TELECASTING April 5, 1954 Page 103 FOR THE RECORD

ARKANSAS COLORADO Tampat- Colorado Springst- Tampa Times Co. (13), Initial Decision 11/30/53 El Doradot- WFLA -TV (8) NBC; Blair; Initial Decision Co. (10) KKTV (11) ABC, CBS, DuM; Hollingbery; South Arkansas Tv 2/24/54- Unknown 40,743 7/13/53 -June '54 Fort Smltht- KRDO -TV (13) NBC; McGillvra; 35,600 West Palm Beach - KFSA -TV (22) ABC, NBC, DuM; Pearson; Denver- WEAT-TV Inc. (12) 2/18 /54- Unknown 18,500 WIRK -TV (21) ABC, NBC, DuM; Weed; 23,650 KBTV (9) ABC; Free & Peters; 209,306 Hot Springst- WJNO -TV (5) 11/4/53 -8/1/54 KFEL -TV (2) DuM; Blair; 209,306 KTVR (9) 1/20/54- Unknown WMBR -TV (4) ABC, CBS, NBC, DuM; CBS Little Rock - KLZ -TV (7) CBS; Katz; 209,306 Spot Sls.; 222,400 KARK-TV (4) NBC; Petry; 6/18/53- 4/15/54 KOA -TV (4) NBC; Petry; 209,306 (granted STA Jan. 11) KRMA -TV (6), 7/1/53 -1954 GEORGIA KETV (23), 10/30/53- Unknown Albanyt- KRTV (17) CBS, DuM; 51,000 Grand Junctiont- KFXJ-TV (5) Holman; 3/26/53 -May '54 WALB-TV (10) Burn -Smith; 1/13/54- 4/1/54 Pine BluHt- KATV (7) ABC; Avery -Knodel; 58,772 Pueblo - Atlanta- KCSJ -TV (5) NBC; Avery -Knodel; 39,720 WAGA -TV (5) CBS, DuM; Katz; 340,810 CALIFORNIA KDZA -TV (3) McGillvra; 40,000 WLWA (11) ABC, DuM; Crosley Sls.; 340,810 WSB -TV (2) NBC; Petry; 340,810 Bakersfield - KBAK -TV (29) ABC, DuM; Forjoe; 55.000 CONNECTICUT WQXI -TV (36), 11/19/53- Summer '54 KERO -TV (10) CBS, NBC; Avery -Knodel; Augusta- 109,692 Bridgeport- WJBF -TV (6) ABC, NBC, DuM; - Hollingbery; WCTB (71), 1 /29 /53- Unknown Berkeley (San Francisco) - 73,100 KQED (9) 7/24/53- Unknown WICC -TV (43) ABC, DuM; Young; 59,127 WRDW -TV (12) CBS; Headley -Reed; 50,000 (49), 3/14/52- Unknown Chico- WSJL Columbus- KHSL -TV (12) CBS, NBC, DuM; Grant; 34,275 Hartfordt- WDAK -TV (28) ABC, NBC, DuM; Headley - Coronat- 1VLDH (24), 1/29/53- Unknown Reed; 48,720 WGTH -TV (18), 10/21/53- Unknown KCOA (52), 9/16/53- Unknown WRBL -TV (4) CBS; Hollingbery; 59,653 New Britain- El Centrot- Macon- KELB (16) 2/10/54- Unknown WKNB -TV (30) CBS, DuM; Bolling; 153,406 ]. WNEX -TV (47) ABC, NBC; Branham; 34,662 Eurekat- New Haven - WELI-TV (59), H -R; 6 /24 /53- Summer '54 WMAZ -TV (13) ABC, CBS, DuM; Avery - KIEM -TV (3) ABC, CBS, NBC, DuM; Blair; Knodel; 75,593 10,000 WNHC -TV (8) ABC, CBS. NBC, DuM; Katz; Fresno- 702,032 Romet- 12/31/52- Unknown WROM-TV (9) Weed; 94,380 KBID -TV (53) Meeker WNLC -TV (26) KJEO -TV (47) ABC, CBS; Branham; 92,052 Norwicht- Savannah- KMJ -TV (24) CBS, NBC; Raymer; 85,841 WCTN (63), 1 /29 /53- Unknown WTOC -TV (11) ABC, CBS; Katz; 18,312 Los Angeles - Stamfordt- Thomasvillet- KBIC-TV (22) 2/10/52- Unknown . WSTF (27), 5/27/53- Unknown WCTV (6), 12/23/53- Unknown 1.KABC -TV (7) ABC; Petry; 1,793,763 Waterbury- KCOP (13) Katz; 1,793,763 WATR -TV (53) ABC, DuM; Stuart; 117,660 V aldostat- KHJ -TV (9) DuM; H -R; 1,793,763 WGOV-TV (37) Stars National; 2/26/53 -4/15/54 KNBH (4) NBC; NBC Spot Sls.; 1,793,763 DELAWARE Dovert- IDAHO KNXT (2) CBS; CBS Spot Sls.; 1,793,763 WHRN (40), 3/11/53- Unknown KTLA (5) Raymer; 1,793,763 Boiset (Meridian) - Wilmington- 'KBOI (2) CBS; Free & Peters; 29,750 KTTV (11) Blair; 1,793,763 WDEL -TV (12) NBC, DuM; Meeker; 201,639 KIDO -TV (7) ABC, NBC, DuM; Blair; 24,800 KTHE (28) WILM -TV (83), 10/14/53- Unknown Mercedt- Idaho Falls- KMER (34), 9/16/53- Unknown DISTRICT OF COLUMBIA KID -TV (3) CBS, NBC, DuM; Gill- Perna; 15,000 Modestot- W ashington- KIFT (8) ABC; Hollingbery; 2/26/53 -Nov. '54 KTRB-TV (14) 2/17/54- Unknown WMAL -TV (7) ABC; Katz; 595,600 Nampat- Montereyt- WNBW (4) NBC; NBC Spot Sls; 605,000 KFXD-TV (6) 3/11/53- Unknown KMBY -TV (8) CBS; Hollingbery; 190,212 WTOP -TV (9) CBS; CBS Spot Sls.; 595,600 Pocatellot- Sacramento - WTTG (5) DuM; Blair; 559,000 KISJ (6) CBS; 2/26/53- November '54 KBIE-TV (46) 6/26 /53- Spring '54 WOOK -TV (50) 2/24/54- Unknown KWIK -TV (10) ABC; Hollingbery; 3/26/53 - KCCC -TV (40) 63,265 Nov. '54 McCiatchy Busty. Co. (10), Initial Decision FLORIDA 11/6/53 Clearwatert- Twin FaDst- Salinast- KLIX-TV (11) ABC; Hollingbery; 3/19/53- WPGT (32) 12/2/53- Unknown 5/1/54 KSBW -TV (8) ABC, CBS, NBC, DuM; Holling- bery; 381,361 Fort Lauderdale- WFTL -TV (23) NBC; Weed; 116,116 San Bernardinot- ILLINOIS KITO-TV (18), 11/6/52- Unknown WITV (17) ABC, DuM; Venard; 107,200 (also Miami) Belleville (St. Louis, Mo.)- San Diego- Fort Myerst- o- WTVI (54) DuM; Weed; 205,000 KFMB -TV (8) ABC, CBS, DuM; Petry; 206,382 WINK -TV (11) ABC; Weed Bloomingtont- KFSD -TV (10) 206,382 NBC; Katz; Jacksonville- WBLN (15) McGillvra; 113,242 KUSH (21) 12/23/53- Unknown WJHP -TV (36) ABC, NBC, DuM; Perry; 42,416 Champaign- San Francisco WMBR -TV (4) CBS, NBC, DuM; CBS Spot Sls.; - WCIA (3) CBS, NBC, DuM; Hollingbery; 237,500 KBAY-TV (20), 3/11/53- Unknown (granted 233,647 STA Sept. 15) WOBS -TV (30) Stars National; 8/12/53 -5/1/54 WCUI (21), 7/22/53- Unknown KGO -TV (7) ABC; Petry; 838,600 Miami- WTLC (412), 11/4/53- Unknown KPIX (5) CBS, DuM; Katz; 838,600 WITV (17) See Fort Lauderdale Chicago- WMIE -TV (27) Stars National; 12/2/53 -5/1/54 KRON -TV (4) NBC; Free & Peters; 838,600 WBBM -TV (2) CBS; CBS Spot Sls.; 1,618,145 WTHS -TV (42), 11/12/53- Unknown KSAN -TV (32) McGillvra WTVJ (4) ABC, CBS, NBC, DuM; Free & WBKB (7) ABC; Blair; 1,618,145 San Joset- Peters; 238,000 WGN -TV (9) DuM; Hollingbery; 1,618,145 Standard Radio & Tv Co. (11), Initial Decision WMFL (33), 12 /9 /53- Unknown WHFC -TV (26), 1/8/53- Unknown 11/18/53 Orlandot- WIND -TV (20), 3/9/53- Unknown San Luis Obispot- WDBO-TV (6) ABC, DuM; Blair; 10/14/53 - KVEC -TV (6) Dula; Grant; 65,489 May '54 WNBQ (5) NBC; NBC Spot Sls.; 1,618,145 Santa Barbara- Panama Cityt- WOPA -TV Inc. (44) 2/10/54- Unknown KEYT (3) ABC, CBS, NBC. DuM; Holling- WJDM (7) CBS; Hollingbery WTTW (411) 11/5/53 -Fall '54 bery; 430,000 Pensacolat- Stocktont- WEAR -TV (3) ABC; Hollingbery; 52,500 Directory information is in following order: call KTVU (36) Hollingbery WPFA (15) CBS, DuM; Young; 14,760 letters, channel, network affiliation, national rep- KHOF (13) 2/11/54 -6/1/54 St. Petersburg- resentative; market set count for operating sta- Tulare (Fresno)- o. WSUN -TV (38) ABC, CBS, NBC, DuM; Weed; tions; date of grant and commencement target KVVG (27) DuM; Forjoe; 123,000 50,000 date for grantees. Page 104 April 5, 1954 BROADCASTING TELECASTING Danville- Manhattant- Salisburyt- WDAN -TV (24) ABC; Everett -McKinney; 30,000 KSAC-TV (8), 7/24/53- Unknown WBOC-TV (16) Burn- Smith; 3/11/53- 4/15/54 Decatur- (granted STA Feb. 18) WTVP (17) ABC, DuM; George W. Clark; Pittsburgt- 129,500 KOAM-TV (7) ABC, CBS, NBC, DuM; Katz; MASSACHUSETTS Evanstont- 50,000 WTLE (32), 8/12/53- Unknown Adams (Pittsfleld)t- Topeka - WMGT (74) DuM; Walker; 180,000 Harrisburgt- KTKA (42), 11/5/53- Unknown WSIL -TV (22) Boston - Joliett- WIBW -TV (13) CBS; Capper Sls.; 46,953 WBOS-TV (50), 3 /26 /53- Unknown WJOL-TV (48) Holman; 8/21 /53- Unknown Wichita - WBZ -TV (4) NBC; Free & Peters; 1,162,627 KAKE Bcstg. Co. (10), Initial Decision 10/30/53 WGBH-TV 02) 7/16/53- 10/1/54 Peoria- WJDW (44), 8/12/53- Unknown WEEK-TV (43) ABC, CBS, NBC, DuM; Head. KEDD (16) ABC, NBC; Petry; 61,545 ley -Reed; 137,630 WNAC -TV ('7) ABC, CBS, DuM; H -R: 1,162,627 WTVH -TV (19) ABC, DuM; Petry; 106,405 KENTUCKY arocktont- WHEF-TV (62), 7/30/53 -Fall '54 Quincyt- Ashlandt- KHQA -TV (7) (See Hannibal, Mo.) Cambridge (Boston)- WPTV (59) Petry; 8/14/52- Unknown s. WTAO -TV (56) DuM; 104,285 WGEM -TV (10) ABC, NBC; Avery -Knodel; 96,600 Hendersont- Lawrencet- WEHT (50) CBS; Meeker; 39,189 WGTM (72), 6/10/53- Unknown WREX -TV (13) ABC, CBS; H -R; 173,002 Lexingtont- New Bedfordt- WTEV-TV (28) Walker; 7/11/53- Summer '54 WTVO (39) CBS, NBC, DuM; Weed; 75.000 WLAP-TV (27) 12/3/53 -See footnote (c) Rock Island (Davenport, MoUne)- The Central Kentucky Bcstg. Co. (18) Initial Pittsfieldt- Decision 3/10/54 WBEC-TV (64), 11/12/53- Unknown WHBF -TV (4) ABC, CBS, DuM; Avery - Knodel; 264,811 Louisville- Springfield - Springfield- WAVE -TV (3) ABC, NBC, DuM; NBC Spot WHYN -TV (55) CBS, DuM; Branham; 128,000 WICS (20) ABC, NBC, DuM; Young; 65,000 Sls.; 385,904 WWLP (61) ABC, NBC; Hollingbery; 128.000 65,000 WHAS -TV (11) CBS; Harrington, Righter & Worcester Parsons. See (b). - footnote WAAB-TV (20) Hollingbery; 8/12/53 -Aug. '54 INDIANA WKLO -TV (21) ABC, DuM; Venard; 81,942 WWOR -TV (14) ABC, DuM; Raymer; 45.000 Bloomington- WQXL -TV (41) Forjoe; 1/15/53- Summer '54 WTTV (4) ABC, CBS, NBC, DuM; Meeker. MICHIGAN 524,003 Newportt- WNOP-TV (74) 12/24/53- Unknown Ann Arbor- Elkhartt- WPAG-TV (20) DuM; Everett -McKinney; 18,000 WSJV (52) ABC, NBC, DuM; H -R; 118,000 Paducahi- WUOM -TV (26), 11/4/53- Unknown Evansvillet- WTLK (43), 9/I6/53- Unknown WFIE (62) Venard; 41,750 Battle Creek-- LOUISIANA WEICK-TV (58) Headley -Reed; 11/20/52 -Sum- Fort Wayne- mer '54 11. WKJG -TV (33) ABC, CBS, NBC, DuM; Ray - Alexandriat- mer; 75.344 WBKZ (64) ABC; Weed; 55,924 KALB-TV (5) 12/30/53- Anthony Wayne Bcstg. Co. (69), Initial De- Weed; 9/1/54 Bay City (Midland, Saginaw)- cision 10/27/53 Baton Rouge- WNEM -TV (5) NBC. DuM; Headley -Reed Indianapolis- WAFB -TV (28) ABC, CBS, NBC, DuM; Young; 46,000 Cadillact- WFBM -TV (6) ABC, CBS, NBC. DuM; Katz. WWTV (13) ABC, CBS. DuM; Weed; 42,772 462,120 WBRZ (2) Hollingbery; 1/28/54- 9/1/54 WISH -TV (8) Bolling; 1/28/54- 7/1/54 Lafayettet- Detroit- WCIO-TV (62), 11 /19 /53- Unknown WJRE (26), 3/26/53- Unknown KVOL-TV (10) 9/16/53- 7/1/54 WJBK -TV (2) CBS, DuM; Katz; 1,420,500 LaFayettet- KLFY -TV (10) Rambeau; 9/16/53- 7/1/54 WWJ -TV (4) NBC; Houingbery; 1,144,890 WFAM -TV (59) Rambeau; 46,700 Lake Charlest- . WXYZ -TV (7) ABC: Blair; 1.140.000 Muncie- KPLC-TV (7) Weed; 11/12/53- 9/1/54 WLBC -TV (49) ABC, CBS, NBC, DuM; Hol- KTAG (25) ABC, CBS, DuM; Young; 15,000 man, Walker; 64,250 Monroe- Princetont- KNOE -TV (8) CBS, NBC, ABC, DuM; H -R: WRAY -TV (52) Walker; 35,000 101,000 South Bend- KFAZ (43) Pearson; 16,500 a.. WSBT -TV (34) ABC, CBS. NBC, DuM; Ray - New Orleans - mer; 100,792 WCKG (26) Gill- Per,ta; 4/2/53 -Late '54 Terre Hautet- WCNO -TV (32) Forjoe; 4/2 /53- Spring '54 WTHI-TV (10) CBS; Bolling; 10/7/53 -7/1/54 WDSU -TV (6) ABC, CBS, NBC, DuM; Blair; 244,792 Waterloot- WJMR -TV (61) DuM; McGillvra; 65,691 WINT (15) 4/6/53 -6/15/54 WTLO (20), 2/28/53- Unknown Shreveport- IOWA KSLA (12) ABC, CBS, NBC, DuM; Raymer; Ames - 34,300 -TV ABC, CBS, DuM; Weed; 240,000 WOI (5) MAINE Cedar Rapids- KCRI -TV (9) H -R; 100,000 Bangort- WMT -TV (2) CBS, DuM; Katz; 217,594 WABI -TV (5) ABC, CBS, NBC, DuM; Holling- bery; 53,600 Davenport (Moline, Rock Island)- Murray Carpenter & Assoc. (2) 3/26/54 -Un- WOC -TV (5) NBC; Free & Peters; 264,811 known Des Moines- Lewiston- KGTV (17) Hollingbery; 46,713 WLAM -TV (17) CBS, DuM; Everett- McKin- WHO -TV (13) NBC; Free & Peters; 9/2/53- ney; 18,179 4/25/54 (granted STA March 5) Polandt- Fort Dodget- WMTW (8) 7/8/53- 7/1/54 KQTV (21) Pearson; 42,100 Portland- Mason Cityt- WCSH-TV (6) NBC; Weed; 84,527 KGLO-TV (3) CBS, DuM; Weed; 10/14/53- May '54 WGAN -TV (13) Avery- Knodel; 11/19/53-5/16/54 Sioux City WPMT (53) ABC. CBS, NBC, DuM; Everett - - McKinney; 35,400 KCTV (36), 10 /30 /52- Unknown KVTV (9) CBS, NBC, DuM; Katz; 100,010 MARYLAND KTIV (4) Hollingbery; 1/21/54 -Fall '54 Baitimore- W WJ -T V Waterloot- WAAM (13) ABC. DuM; Harrington. Righter KWWL -TV (7) NBC, DuM; Headley -Reed; & Parsons; 539,503 NBC Television Network 101,448 WBAL -TV (11) NBC; Petry; 539,503 DETROIT Associate AM -FM Station WWJ KANSAS WITH -TV (72) Forjoe; 12/18/52- Unknown Owned and Operated by THE DETROIT NEWS Great Bendt- WMAR -TV (2) CBS; Katz; 539,503 Central Kansas Tele. Co. (2) 3/3/54- Unknown WTLF (18) 12/9/53- Summer '54 National Representative Cumberlandt- Hutchinson - THE GEORGE P. HOIIINGRERT CO. KTVH (12) CBS, DuM; H -R; 100,000 WTBO-TV (17) 11/12/53- Summer '54 BROADCASTING TELECASTING April 5, 1954 Page 105 FOR THE RECORD

East Lansingt- MONTANA New York- WKAR -TV (60) s. WABC -TV (7) ABC; Petry; 4,150,000 Billingst- WABD (5) DuM; Avery -Knodel; 4,150.000 Flint - KOOK -TV (2) ABC, CBS, DuM; Headley -Reed; WFDF-TV (12), Initial Decision 5/11/53 9,000 N. WATV (13) See Newark, N. J. WTAC -TV (16) ABC; Raymer; 54,680 Buttet- WCBS -TV (2) CBS' CBS Spot Sls.; 4,150,000 Grand Rapide- KOPR -TV (4) CBS, ABC; Hollingbery; 7,000 WNBT (4) NBC; NBC Spot Sls.; 4,150,000 r. WOOD -TV (8) ABC, CBS. NBC. DuM; Katz; 1.KXLF -TV (6) NBC, DuM; Walker; 4,200 WOR -TV (9) WOR; WOR -TV SIB.; 4,150,006 376,533 Great Fallst- WPIX (11) Free & Peters; 4,150,000 Kalamazoo- KFBB -TV (5) CBS; Headley -Reed WGTV (25), 8/14/52 - Unknown WKZO -TV (3) ABC. CBS, NBC, DuM; Avery- Missoulat- Knodel; 367,839 KGVO-TV (13) CBS; Gill-Perna; 3/11/53- 7/1/54 Rochester - Lansing- WCBF-TV (15), 6 /10 /53- Unknown WI LS-TV (54) ABC, DuM; Venard; 35,000 NEBRASKA WHAM -TV (6) ABC, CBS, NBC, DuM: Hol- WJIM -TV (6) ABC, CBS, NBC, DuM; H -R; lingbery; 216,000 252,000 Holdrege- WHEC -TV (10) ABC. CBS; Everett -McKinney; Muskegont- l KHOL -TV (13) CBS, DuM; Meeker; 20,500 216,000 WTVM (35), 12 /23 /52- Unknown Lincoln- WRNY -TV (27), 4/2 /53- Unknown KFOR -TV (10) ABC; Raymer; 89,122 Saginaw (Bay City, Midland)- WROH (21), 7 /24 /52- Unknown s- WKNX -TV (57) ABC, CBS, NBC, DuM; Gill - KOLN -TV (12) ABC, DuM; Avery -Knodel; WVET -TV (10) ABC, CBS; Bolling; 190,000 Perna; 73.225 72,390 WSBM -TV (Si), 10 /29 /53- Unknown Omaha- Schenectady (Albany, Troy)- Traverse Cityt- s- KMTV (3) ABC, CBS, DuM; Petry; 227,689 WRGB (6) ABC, CBS. NBC, DuM; NBC Spot WPBN -TV (7) Holman; 11/25/53- Unknown WOW -TV (6) DuM, NBC; Blair; 227,689 Sls; 306,200 WTRI (35) CBS; Headley -Reed; 70,188 MINNESOTA NEVADA Syracuse- Austint- Las Vegast- WHEN -TV (8) ABC, CBS, DuM; Katz; 299,401 KMMT (8) ABC, CBS, DuM; Pearson; 78,925 KLAS -TV (8) ABC, CBS, NBC, DuM: Weed; WHTV (43), 0/18/52- Unknown Dulutht- 13,401 WSYR -TV (3) NBC; Headley- Reed; 336.690 KDAL -TV (3) NBC; Avery- Knodel Repot- KZTV (8) ABC. CBS. NBC, DuM; Pearson; Utica - WFTV (38) ABC, CBS, NBC, DuM; Young; 13,823 WFRB (19), 7/1/53- Unknown 36.000 WKTV (13) ABC, CBS, NBC, DuM; Cooke; ihhinet- NEW HAMPSHIRE 135,000 KHTV (10) 1/13/54-Unknown tnneapolis (St. Paul)- Krenet- NORTH CAROLINA WCCO -TV (4) ABC, CBS, DuM; Free & Peters; WKNE-TV (45), 4/22 /53- Unknown 425,700 Manchesters- WTCN -TV (Il) ABC; Blair; 427,000 WMUR -TV (9) ABC; Weed Ashevillet- Mt. Washingtont- WISE -TV (62) ABC, CBS, NBC, DuM; Bolling; Rochester- WMTW (8) See Poland, Me. 16,000 '. KROC -TV (10) ABC, NBC. DuM; Meeker; WLOS -TV (13) 12/9/53 '54 60,000 -Aug. St. Paul (Minneapolis) - NEW JERSEY Chapel H)]]t- KTSP -TV (5) NBC; Petry; 436,700 Asbury Parkt- WUNC-TV (4). 9 /30 /53- September '54 WMIN -TV (11) ABC; Blair; 427,000 s. WRTV (58) 107.000 Charlotte- Atlantic City- WAYS -TV (36) ABC, NBC, DuM; Bolling; MISSISSIPPI WFPG -TV (46). ABC. CBS, NBC. DuM; Pear- 40,000 son; 16,135 Columbust- WBTV (3) CBS, NBC, DuM; CBS Spot Sis.; WCBI-TV (28), 3/11 /53- Unknown WOCN (52). 1 /8 /53- Unknown 391,158 ackson- Camdent- WJTV (25) ABC, CBS, NBC, DuM; WKDN-TV (17), 1/28/54- Unknown Durhamt- Katz; 32,000 WTIK-TV (11) 1/21/54- Unknown S. WLBT (3) NBC; Hollingbery; 85,607 Newark (New York City)- s. WATV (13) Weed; 4,150,000 WSLI -TV (12) ABC; Weed New Brunswickt- Fayettevillet- WOHN Fayetteville Bcstrs. Inc. (18) Initial Decision Meridiant- (47), 4/2/53- Unknown 3/16/54 WCOC -TV (30) WTLV (19), 12/4 /52- Unknown WTOK -TV (11) ABC, CBS, NBC, DuM; Head- Trentont- Goldsborot- ley -Reed; 44,300 WTTM-TV (41), For)oe; 7 /16 /53- Unknown. WTVX (34), 5/30/53- Unknown MISSOURI Greensboro- NEW MEXICO WCOG-TV (57) ABC; Bolling; 11/20/52-Un- Cape Girardeaut- known KFVS-TV (12) CBS; Pearson; 10/14/53 -April Albuquerqyuet- '54 KGGM-TV (13) CBS' Weed; 41,000 WFMY -TV (2) CBS; Harrington, Righter & KOAT -TV (7) ABC; Hollingbery; 40,000 Parsons; 219,203 KGMO -TV (18), 4 /16 /53- Unknown KOB -TV (4) NBC, DuM; Branham; 40,548 Claytont- Roswellt- Greenville- KFUO-TV (90), 2/5/53- Unknown KSWS -TV (8) ABC, DuM; Meeker; 19,233 WNCT (9) ABC, CBS. NBC. DuM; Pearson; Columbia- 45,000 KOMU -TV (8) ABC, CBS, NBC, DuM; H -R; NEW 43,559 YORK Raleigh- ". WNAO-TV (28) ABC, CBS, NBC, DuM; Avery - Festust- Alhnnv (Schenectady, Troy) - Knodel; 52,190 KACY (14) Raymer; 201,200 WPTR-TV (23) 6/10/53- Unknown WROW -TV (41) ABC, CBS, DuM; Bolling; Wilmingtont- Hannibalt (Quincy, n1J- 72,345 KHQA -TV (7) CBS, DuM; Weed; 107,110 WMFD-TV (6) NBC; Weed; 7/30/53- 4/1/54 WTVZ (17), 7/24/52- Unknown Joplint- Binghamton- WTHT (3) 2/17/54 -5/15/54 KSWM-TV (12) CBS; Rambeau; 12/23/53-Fall WNBF -TV (12) ABC, CBS, NBC, DuM; Bol- '54 ling; 269.880 Winston-Salem- s- WSJS -TV (12) NBC; 182,007 Kansas City- WQTV (46), 8 /14 /52- Unknown Headley -Reed; KCMO -TV (5) ABC, DuM; Katz; 380,450 Bloomingdale[ (Lake Placid) - WTOB -TV (26) ABC. DuM; H -R: 47.300 KMBC -TV (9) CBS; Free & Peters; 980,450 WBLD (5) 12 /2 /53- Summer '54 WDAF -TV (4) NBC; Harrington, Righter & Buffalo- NORTH DAKOTA Parsons; 380,450 ". WBEN -TV (4) ABC. CBS, DuM; Harrington, WHB -TV (9) CBS; Blair; 380,450 Righter & Parsons; 394,533. See footnote (a). Bismarckt- Kirksvillet- WBUF -TV (17) ABC, CBS, DuM; H -R; 120,000 a'KFYR KTVO (3) 12/16/53 -6/15/54 WTVF (623) 7/24/52- Unknown -TV (5) CBS. NBC, DuM; Blair; 6.125 st. Joseph Niagara Frontier Amusement Corp. (2) Initial Fargot- - Decision 2/17/54 KFEQ -TV (2) CBS, DuM; Headley -Reed; 94,289 WDAY -TV (6) ABC. CBS. NBC, DuM; Free Ss St. Louis- Carthaget- Peters; 42,260 The Brockway Co. (7) ABC, CBS; 3/3/54 - KACY (14) See Festus Summer '54 Grand Forkst- KETC (9) 5/7/53- Unknown Elmira- KNOX-TV (10) 3/10/54- Unknown KSD -TV (5) ABC, CBS. NBC; NBC Spot SL; WECT (18) NBC; Everett -McKinney; 28,639 611,252 Minott- WTVE (24) ABC. CBS, NBC. DuM; For)oe; KCJB -TV (13) ABC, CBS, NBC, DuM; Weed; KSTM -TV (36) ABC; H -R; 215,000 27.485 17.000 WIL -TV (42), 2/12/53- Unknown Ithacat- WTVI (54) See Belleville, nl. WHCU-TV (20) CBS; 1/8/53- November '54 Valley Cityt- Sedaliat- WIET 044), 1 /8 /53- Unknown KXJB-TV (4) CBS; Weed; 8/5/53 -July '54 KDRO -TV Pearson; Jamestownt- (6) 2/26/53 -4/15/54 WJTN-TV (58), 1/23/53- Unknown Directory information is in following order: call Springfteldt- letters, channel, network affiliation, national rep- Kingstnnt- resentative; market set count for operating sta- KTTS-TV (10) CBS. DuM; Weed; 39.896 WKNY-TV (88) CBS, NBC, DuM; Meeker; Huns; date of grant and commencement target KYTV (3) ABC, NBC; Hollingbery; 48,060 1/23/53 -5/1/54 date for grantees. Page 106 April 5, 1954 BROADCASTING TELECASTING OHIO PENNSYLVANIA Lancaster- Allentownt- *. WGAL -TV (8) ABC, CBS, NBC, DuM; Meeker; Akron- WFMZ-TV (67) Avery- Knodel; 7/16/53 -Sum- 289,960 ...WATCH-TV (49) ABC; Weed; 49,431 mer '54 WWLA (21) Venard; 5/7/53 -Fall '54 Ashtabulat- WQCY (39), 8/12/53- Unknown Lebanont- WICA-TV (15) 17,500 Altoona- WLBR -TV (15) Pearson; 138,300 '. WFBG -TV (10) ABC, NBC, DuM; H -R; 418.798 Cincinnati New Castle- - Bethlehem- WK S T- TV (45) DuM: Everett -McKinney; 109,691 WCET (48), 12/2/53- Unknown WLEV -TV (51) NBC; Meeker; 64,427 WCPO -TV (9) ABC, DuM; Branham; 450.000 Chambersburgt- Philadelphia- WKRC -TV (12) CBS; Katz; 450,000 WCHA -TV (46) Forjoe; 13,500 WCAU -TV (10) CBS; CBS Spot Sis.; 1,592,000 WLWT (5) NBC; WLW Sls.; 450,000 Easton- WFIL -TV (6) ABC, DuM; Katz; 1,793,362 WGLV (57) ABC, DuM; Headley 65,098 WQXN -TV (54) Forjoe; 5 /14 /53- October '54 -Reed; WIBG -TV (23), 10/21 /53- Unknown Ere- WIP -TV (29), 11/26/52- Unknown WICU Cleveland - (12) ABC, CBS. NBC, DuM; Petry; WPTZ (3) NBC; Free & Peters; 1,767,042 WERE-TV (65), 1/18/53-Unknown 208,500 WEWS (5) CBS; Branham; 834.288 WSEE (35) CBS; Avery- Knodel; 10/14/53- Pittsburgh- 4/25/54 WDTV (2) ABC, CBS, NBC, DuM; DuM Spot WNBK (4) NBC; NBC Spot Sls; 865,425 (66) 12/31 Sls.; 808.780 WXEL (8) ABC, CBS, DuM; Katz; 823,629 WLEU -TV /53- Unknown WENS (16) ABC, CBS; Petry; 236,452 WHK -TV (19) 11/25/53- Unknown Harrisburg - WCMB-TV (27) Cooke; 7/24/53 -5/1/54 WKJF -TV (53) CBS, NBC, DuM; Weed; 236,000 WHP 118,150 Columbus- -TV (55) CBS; Bolling; WQED (13) 5/14/53- 4/5/54 (granted STA Oct. *. WBNS -TV (10) CBS; Blair; 307,000 WTPA (71) NBC; Headley -Reed; 118.150 14) WLWC (4) NBC; WLW Sis.; 307,000 Hazletont- WTVQ (47) Headley -Reed; 12/23/52- Unknown WAZL-TV (63) Meeker; 12 /18 /52- Unknown WOSU -TV (34), 4/22/53- Unknown Johnstown- Reading- WTVN (6) ABC, DuM; Katz; 336,737 * . WARD -TV (56) Weed s- WEEU -TV (33) ABC, NBC; Headley -Reed; Dayton- WJAC-TV (6) ABC, CBS, NBC, DuM; Katz; 45.973 750,453 WHUM -TV (61) CBS; H -R; 175,000 a- WHIG -TV (7) 'ABC, CBS, DuM; Hollmgbery; 540,470 WIFE (22) See footnote (d) WLWD (2) NBC; WLW Sls; 310,000 Elyriat- WEOL-TV (31) 2/11/54 -Fall '54 Lima - WIMA-TV (35) Weed; 12 /4/52 -Spring '54 WLOK -TV (73) CBS, NBC, DuM; H -R; 49,079 Massillont- WMAC-TV (23) Petry; 9/4/52-4/15/54 WSTV -TV (9) CBS; Avery- Knodel; 1.083,000 Toledo- *. WSPD -TV (13) ABC, CBS, NBC, DuM; Katz; 279,029 Youngstown- a. WFMJ -TV (73) NBC; Headley-Reed; 115,000 WKBN -TV (27) ABC, CBS, DuM; Raymer; 114,699 WUTV (21) Petry; 9 /25 /52- Unknown Zanesville- . WHIZ -TV (50) ABC, CBS, NBC, DuM; Pear- son; 29,351 OKLAHOMA Adat- KTEN (10), 12/16/53 -6/1/54 Enidt KGEO -TV (5), 12 /16 /53- Unknown Lawtont- COVERS THE MISSISSIPPI MARKET KSWO -TV (7) Everett -McKinney; 36,217 Steubenville - AND PART OF LOUISIANA Miamit - KMIV (58), 4/22/53- Unknown Muskogeet- MAXIMUM POWER OF 100,000 WATTS. The only Tulsa Bcstg. Co. (8) Initial Decision 3/3/54 Mississippi Oklahoma City - station operating on full power authorized KMPT (19) DuM; Bolling; 98,267 KTVQ (25) ABC, DuM; H -R; 100,082 by FCC. KWTV (9) CBS; Avery- Knodel; 256,102 WKY -TV (4) ABC. CBS, NBC, DuM; Katz; 256,102 NBC PRIMARY AFFILIATE. WLBT has been ordered KETA (13) 12 /2 /53- Unknown for practically every top NBC program. Tulsa - KCEB (23) Bolling KOTV (6) ABC, CBS, NBC; Petry; 229,000 LARGE LOYAL AUDIENCE. More than 75,000 sets in KSPG (17) 2/4/54- Unknown coverage area and growing every day. OREGON Eugenet- KVAL-TV (13) NBC; Hollingberj; 5/14/53- 4/13/54 Medford- Get the facts about *. KBES -TV (5) ABC, CBS, NBC, DuM; Blair Portland - WLBT is companion opera- KOIN -TV (6) ABC, CBS; Avery -Knodel; 167,183 tion of WJDX -AM and -FM, C&#nd 3 KPTV (27) NBC; NBC Spot Sls.; 161,309 the first station in Mississippi Oregon Tv Inc. (12), Initial Decision 11/10/53 for 24 years . . NBC affil- Salemt- iate since 1929. KSLM-TV (3), 9/30/53- Unknown Represented Nationally by Directory information is in following order: call letters, channel, network affiliation, national rep- GEO. P. HOLLINGBERY COMPANY resentative; market set count for operating sta- NEW YORK CHICAGO ATLANTA SAN FRANCISCO LOS ANGELES tions; date of grant and commencement target date for grantees.

BROADCASTING TELECASTING April 5, 1954 Page 107 FOR THE RECORD

Scranton- TEXAS Norfolk- WARM -TV (16) ABC; Hollingbery; 135,000 WTAR -TV (4) ABC, CBS. DuM; 211.772 Abilenet- WTOV -TV (27) ABC. DuM; Forjoe; 92.000 WGBI -TV (22) CBS; Blair; 152,000 s- KRBC -TV (9) Pearson; 20,810 WVEC -TV (15) See Hampton WTVU (73) Everett -McKinney; 150,424 Amarillo- Richmond - Sharont- KFDA -TV (10) ABC,CBS; Branham; 46.868 WOTV (29), 12 /2 /53-Unknown WSHA (39) 1/27/54 -Unknown KGNC -TV (4) NBC, DuM; Katz; 46,868 WTVR (6) ABC, CBS, NBC, DuM; Blair; Wilkes- Barre- KLYN -TV (7), 12/11/53- Unknown 435.949 WBRE -TV (28) NBC; Headley -Reed; 149,000 Roanoke- Austin- WSLS -TV (10) ABC, NBC; Avery -Knodel; WILK -TV (34) ABC, DuM; Avery- Knodel; /0. KTBC -TV (7) ABC, CBS, NBC, DuM; Raymer; 160,000 67,736 241,158 Williamsportt- Beaumontt- WASHINGTON WRAK-TV (36) Everett- McKinney; 11/13/52 - KBMT (31), 12/4/52- Unknown BellinQhamt- Spring '54 KTRM -TV (6), Initial Deciaton 7/22/53 KVOS-TV (12) DuM; Forjoe; 54,097 York- Corpus Christit- Seattle - WNOW -TV (49) DuM; Hollingbery; 72,000 KVDO (22) 1/6/53 -6/15/54 &KING -TV (5) ABC; Blair; 339,400 WSBA -TV (43) ABC; Young; 76,100 KTLG (43) 12/9/53- Unknown KOMO -TV (4) NBC; Hollingbery; 339,400 KUOW -TV (9), 12/23 /53-September '54 Dallas - RHODE ISLAND KDTX (23), 1/15/53- Unknown Spokane - KLIF -TV (29) 2/12/53 /1/54 KHQ -TV (6) ABC. NBC; Katz; 55.048 Providence- -8 inKXLY -TV (4) CBS, DuM; Walker; 67,159 WJAR -TV (10) ABC, CBS, NBC, DuM; Weed; KRLD -TV (4) CBS; Branham; 368,500 Louis Wasmer (2) 3/18/54 -Sept. '54 1,098,189 WFAA -TV (8) ABC, NBC, DuM; Petry; 322,500 Tacoma- WNET (16) ABC, DuM; Raymer; 4/8/53- 4/1/54 El Paso- & KMO -TV (13) Branham; 339,400 (granted STA Feb. 3) KROD -TV (4) ABC, CBS. DIM; Branham; InKTNT-TV (11) CBS, DuM; Weed; 339,400 46,651 WPRO -TV (12) Blair; 9 /2 /53- Unknown (grant- Vancouvert- ed STA 23) KTSM -TV (9) NBC; Hollingbery; 39,400 KVAN-TV (21) Bolling; 9 /25 /53- Unknown Sept. KELP -TV (13) Forjoe; 3/18/54 -Sept. '54 Ft. Worth - Yaklma- SOUTH CAROLINA KTCO (20), 3/11/53- Unknown KIMA -TV (29) CBS; Weed; 18,450 Aikent- WBAP -TV (5) ABC, NBC; Free & Peters; WAKN-TV (54), 10/21/53- Unknown 306,323 WEST VIRGINIA Andersont- Galveston - Beckle - WAIM-TV (40) CBS; Forjoe; 43,500 KGUL -TV (11) CBS; CBS Spot Sis.; 276,000 WB Y (21), 6/25/53- Unknown Camdent- Harlingent- Charlestont- WACA-TV (15) 6 /3 /53- Unknown KGBT -TV (4) ABC. CBS. DuM; Pearson; 31.300 WKNA -TV (49) ABC, DuM; Weed; 35,900 Charleston- Houston- WCHS -TV (8) CBS; Branham; 2/11/54- 7/15/54 WCSC -TV (5) ABC, CBS, NBC. DuM; Free k & KNUZ -TV (39) DuM; Forjoe; 68,144 Clarksburg Peters; 71,428 KPRC -TV (2) ABC. CBS, NBC, DuM; Petry; WBLK -TV (12) Branham; 2/17/54 -9/1/54 303,500 Southern Bcstg. Co. (2) NBC; 3/25/54-9/1/54 KTVP (23), 1/8/53- Unknown Fairmontt- Columbia- KUHT (8) 281.500 WJPB -TV (35) ABC, NBC, DuM; Gill -Perna WCOS -TV (25) ABC; Headley -Reed; 41,207 KXYZ -TV (29), 1/18/53- Unknown Huntin n- WIS -TV (10) NBC; Free & Peters; 94,056 Houston Tv Co. (13), 2/23/54 Unknown WS -TV (3) ABC, CBS, NBC, DuM; Katz: WNOK -TV (67) CBS, DuM; Raymer; 39,799 Longviewt- 382,352 KTVE (32) Forjoe; 16,100 Parkersburgt- Florencet- Lubbockt- WTAP (15) ABC. DuM; Forjoe; 20,000 WPDV (8), CBS; 11/25/53 -Sept. '54 e-KCBD -TV NBC; Pearson; 44,387 (11) ABC, Wheeling Greenville- KDUB -TV (13) CBS, DuM; Avery- Knodel; - NBC; WLTV (51), 2/11/53- Unknown WFBC -TV (4) Weed; 287,266 44,387 WTRF -TV (7) NBC; Hollingbery; 451,500 KFYO -TV (5) Katz; 5/7/53- Unknown WGVL (23) ABC, DuM; H -R; 55,353 Lulkint- Greenwoodt- KTRE-TV (9) Venard; 3/11/53 -Fall '54 WISCONSIN WCRS-TV (2I), 4/8/53- Unknown Eau Clairet- Marshallt- WEAU -TV (13) ABC, NBC, DuM; Hollingbery; Spartanburgt- KMSL (16), 8/25/53- Unknown 55,700 WSPA-TV CBS; 11/25/53- Unknown (7) Midland- Green Bay- WSCV (17) 7/30 /53- Unknown KMID -TV (2) ABC, CBS, NBC, DuM; Venard; 30,000 WBAY -TV (2) ABC, CBS, NBC, DuM; Weed: 191,253 San Angelo- Valley Telecasting Co. (5) 3 /10 /54- Unknown SOUTH DAKOTA KTXL -TV (8) CBS; Venard; 21,115 La Crosset- Rapid Cityt- San Antonio - WKBT (8) CBS. NBC; Raymer; 10/28/53 -7/1/54 The Hills Bcstg. Co. (7) 2/24/54- Unknown KALA (35), 3/26/53- Unknown WTLB (38) 12/16/53- Unknown CBS, DuM; Katz; 185,856 KGBS -TV (5) ABC, Madison Sioux Fallst- 185,856 - KELO -TV (11) ABC, CBS, NBC; Raymer; 53,076 WOAI -TV (4) NBC; Petry; WHA-TV (21) 10/7/53 -5/3/54 Sweetwatert- WKOW -TV (27) CBS; Headley -Reed; 40,500 KPAR-TV (12) CBS; Avery- Knodel; 8/23/53 - WMTV (33) ABC, DuM; Meeker; 36,500 TENNESSEE Unknown Marinettet- Chattanoogat- Temple- WMBV-TV (11) NBC; George Clark; 11/18/53 - WOUC (49) Pearson; 8/21/52- Unknown KCEN -TV (6) NBC; Hollingbery; 71,815 August '54 WDEF -TV (12) NBC; Branham; 1/28/54- 4/25/54 Texarkana - Milwaukee- KCMC -TV (6) ABC, CBS, DuM; Venard; 66,223 WCAN -TV (25) CBS; Roseenman; 285,000 Jacksont- WOKY (19) ABC, DuM; H -R; 236,640 12/2/53 '54 Tylert- -TV WDXI-TV (9) Burn- Smith; -Summer KETX (19) ABC, CBS, NBC, DuM; Headley - WTMJ -TV (4) ABC, NBC, DuM; Harrington, Johnson Cityt- Reed; 18,232 Righter & Parsons; 660,770 WJHL -TV (11) ABC, CBS, NBC, DuM; Pear- KLTV (7) 1/27/54- son; 54,209 Unknown Neenaht- Victoriat- WHAM -TV (42) George Clark Knoxville- KNAL (19) Best; 3/26/59- Unknown WATE (6) ABC, NBC; Avery -Knodel; 63,620 Wacot- Superiort- WTSK (26) CBS, DuM; Pearson; 58,550 KANG -TV (34) ABC; Pearson; 28,000 WDSM-TV (6) CBS; Free & Peters Memphis- Weslacot- Wausaut- WHBQ -TV (13) CBS; Blair; 257,000 KRGV-TV (5) NBC, DuM; Raymer; 7/16/53- WOSA-TV (16) Rambeau; 2/10/54- 7/1/54 4/5/54 (granted STA Jan. 18) WMCT (5) NBC; Branham; 257,000 Wichita Falls - WYOMING Nashville- & KFDX -TV (3) ABC, NBC; Raymer; 85,300 Caspert- WSIX -TV (8) CBS; Hollingbery; 184,122 KWFT -TV (6) CBS, Du117; Blair; 85,300 KSPR-TV (2), 5/14/53- Unknown WSM -TV (4) ABC, CBS, NBC, DuM; Petry; Cheyennet- UTAH -TV (5) CBS; Hollingbery 184,122 Provot- KFBC Old Hickory (Nashville) - KOVO-TV (11), 12/2/53- Unknown ALASKA WLAC-TV (5) Katz; 8/5/53 -6/1/54. Salt Lake City- Anchoraget- KDYL -TV (4) NBC; Blair; 155,300 KFIA (2) ABC, CBS; Weed K51. -TV (5) ABC, CBS, DuM; CBS Spot SL.; 155,300 KTVA (11) NBC. DuM; Feltis KUTV (2) ABC; Hollingbery; 3/26/53 -8/15/54 Fairbankst- CBS; 7 /53- Spring '54 VERMONT KFIF (2) ABC, /1 Montpeliert- HAWAII WCAX Bcstg. Corp. (3) CBS; Weed; 3/12/54-. 8/15/54 Honolulut- VIRGINIA KGMB -TV (9) ABC. CBS; Free & Peters: CONSULTANTS 50,000 and FINANCIAL Danvillet- BROILERS STATIONS 7ELEYISION WBTM -TV (24) ABC; Hollingbery; 15,000 KONA (11) NBC, DuM; NBC Spot Sls; 50,000 RADIO Ind Hampton (Norfolk)- KULA -TV (4) ABC: Headley -Reed; 5/14/53- 1. WVEC -TV (15) NBC; Rambeau; 89,300 4/16/54 (granted STA Feb. 1) Hrrrisonburgt- WSVA -TV (3) NBC; Devney; 78,345 Directory information is in following order: call Lynchburg- letters, channel, network affiliation, national rep- WLVA -TV (13) CBS, DuM; Hollingbery 102,281 resentative; market set count for operating sta- Newport News - tions; date of grant and commencement target WACH (33) See footnote (d) date for grantees. Page 108 April 5, 1954 BROADCASTING TELECASTING

editorials- There's Hyde; Why Seek? NOW PLAYING on the Washington scene (but mostly behind it) is a dramatic sequence depicting the extent to which poli- tics, rather than performance, affect the direction of the FCC. At issue is the chairmanship of the Commission. The Republican National Committee isn't happy about the stewardship during the last year of Chairman Rosel H. Hyde, because he hasn't appointed enough deserving Republicans to the FCC staff. In Congress there is some dissatisfaction, because . the FCC hasn't "expedited" vhf hearings in which constituents of certain Senators are involved. And at the White House, where these gripes have converged, there's the attitude that perhaps a "new broom" is needed. The President names the chairman from among the FCC membership. The chairmanship isn't subject to Senate confirmation. On April 18, the one -year term to which Chairman Hyde had been named, expires. The President can reappoint him, or he can select any other member. Or he can just let Mr. Hyde's chairmanship ride until such time as he makes up his mind. The President created an undesirable precedent when he named Mr. Hyde for a year. Heretofore the chairman has been named without tenure, to serve as long as the President wished. The chair- He wasn't as man then had more certain control of FCC affairs. Drawn for BROADCASTING TELECASTING by Sid Hix allergic to the blandishments of politicians who could use a tempo- "Wait 'tit CAB hears about this!" rary tenure as a pressure point. Mr. Hyde has accomplished almost the impossible in his guidance the of FCC activities. He has kept the FCC out of hot water, except Bulls on Kilocycles for the bleatings of the self- serving politicians. He hasn't fired 'THROUGHOUT the nation we sense a change in the general hold -over Democrats wholesale for several reasons. There are 1 outlook of radio broadcasters. Bears are turning into bulls. the civil service regulations to be complied with. There is a dearth The change is particularly noticeable in established television of qualified replacements. The FCC isn't and should not be a markets where radio survived the buffeting of first tv impact and political dumping ground. It is an expert agency serving a highly has definitely come back into its own as a primary medium. sensitive field. The unhappy truth is that until quite recently too many broad- The White House and the Republican Committee have been casters were thinking only of the day they could get into television. deluged with endorsements of Mr. Hyde. Most of his own col- The natural companion to such a yearning was a disinterest, if leagues on the FCC favor his reappointment. It is our view that not dissatisfaction, in their radio work. Happily, events have 99% of the nation's broadcasters are for him. Why the political shown that radio retains the rewards of a healthy business. abracadabra? If proof of the general improvement in the state of mind of The President is interested in efficient administration. The FCC, broadcasters were needed, it could be found in such assemblies as presently constituted, is just about the best that has ever served, as the program clinics which have recently been conducted by with plenty of give- and -take and interplay of philosophies. He Broadcast Music Inc. Attendance at the clinics is up, discussion can keep it that way by retaining the existing order and by giving is more lively. Our representatives who have attended these Chairman Hyde the confidence vote he deserves through reappoint- meetings report that broadcasters appear more confident and more ment without that one -year limitation. vigorous than they have appeared in years. True, those in areas where tv is just getting started are experienc- Exercised Over Excise Taxes ing what their fellows in older tv markets went through before them. They may take heart, however, in remembering that their THE QUEST of set manufacturers for excise tax relief at this difficulties should not be nearly as severe as those which the vet- session of Congress was a case of too little late. -too erans of the early tv competition endured. They will have to There had been no concerted drive to convince the tax committees not cope with the antagonism which radio's biggest customers developed of the need for reductions in imposts on radio and television sets. three or four years ago when they first fell under the charm of tv. Yet amusement houses, furs, jewelry, and other commodities hardly Nowadays, the biggest customers are turning back to radio albeit in the non -luxury categories are being accorded relief. with greater emphasis on spot. RETMA President Glen McDaniel, in his appearance last month The new bullishness in radio is not unrealistic. It is founded before the Senate Finance Committee, made his usual excellent on the unarguable fact that radio occupies an absolutely unique presentation. His arguments were cogent and realistic. But those place among media and that it and television are destined to co- who know their way around Congress recognize that a single exist as advertising services. appearance before a Congressional committee doesn't usually impel favorable action. The industries obtaining varying degrees of tax relief have been 'Amateur' $port$ active in Washington for years. They have made organized efforts THE TELEVISION plan proposed by the National Collegiate to convince key members in both Houses of their need for help. Athletic Assn.'s television committee represents practically Can radio or television be regarded as in the luxury category? no advance over the feudal arrangements of former seasons. If Should the public pay (at the manufacturer's level) a 10% tax on adopted, it will retain all the restrictive features which have pre- sets while minks, diamonds and movie admissions get sharp reduc- vented the public from seeing the quality and quantity of football tions in excises? Should color television's development be impeded television it desires. by a 10% levy, when Congress customarily encourages new prod- The hope must remain that the Big Ten will find support for ucts, notably in these times when employment in the electronics in- its effort to break down the NCAA monopoly, but this cannot dustry has slumped? be regarded as more than a hope. There is little evidence of gen-

After Mr. McDaniel's appearance, Chairman Makin (R- Colo.) eral revolt among the docile . NCAA membership. of the Senate Finance Committee suggested that manufacturers try It does seem inconsistent that colleges and universities which again next year. It behooves them-and broadcasters too-to keep are dedicated to the principle of freedom of thought and action plugging from now on. should join, out of fear of commercial losses at the box -office, The broadcasters' interest is obvious. Anything that encourages in as rigid and dictatorial an agreement as that proposed by the the sale of sets increases the broadcasters' circulation. NCAA's tv committee. Page 110 April 5, 1954 BROADCASTING TELECASTING "FAMOUS FIGURES"

L9Tealeit

1ZE %

There have been many "Famous Figures" come from Figures" (sales figures ) for many happy advertisers. the Heart of America. They have played important which roles in government, in literature, in show business, Another famous figure has sky- rocketed to in science and in progress. the top is that big figure 9 -with the CBS television eye. It's KMBC -TV backed with the same know -how To an advertiser with a product or service to sell in that has spelled dominance for KMBC and KFRM. the great Kansas City Trade Area, few are more important than the figures who symbolize The Any way you figure, you can hit a new figure with KMBC -KFRM Team -Casey and Kansan. an advertising campaign on The KMBC -KFRM Team, KMBC -TV or both. Write, wire or phone For years, they have been turning in the top per- Midland Broadcasting Kansas Mo., formance in Heart of America radio- program- Company, City, or your nearest Free & Peters colonel wise, promotion -wise, facilities -wise and most im- today. portant, SALES -WISE! Yes, indeed, Casey and Use the "Famous Figures" who can make your Kansan, famous figures are producing "Favorite product into a "Famous Figure "!

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IS THE CHOICE

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OF OKLAHOMA CITY WAYNE C. LILES KWTV FARM DIRECTOR

IN FARM AND RANCH NEWS, Wayne C. Liles is the choice of Oklahoma. For eight years he was County Farm Agent for Till- ußi.á ciaOFw,o man County, Oklahoma. He is past presi- 0 dent of the Oklahoma County Farm Agents Association, and the winner of numerous awards for his work with farm youth. A KWTV -9 graduate of Oklahoma A & M College, he has been prominent in Hereford Breeders Association work. He is a soil conservation expert. Yes, Wayne C. Liles is one of the winners who have made KWTV -9 the choke

of Oklahoma City! AFFILIATED MANAGEMENT K O M A CBS REPRESENTED EDGAR T. BELL, Executive Vice -President BY AVERY-KNODEL, INC.

FRED L. VANCE, Sales Manager

KWTV Seas le 716,000 watts ERP with o 1572- foot lower in lato sommar 19541