APRIL 5, 1954 f -mow 35c PER COPY eT ase , ,..oa v 00g _10) áT h.lTamxe 00 f.f.. riga iIDE'ac 1 a}... uora` Suv:'iilf'i`i:.^ fi`TcTaa )h' T X7-Tswa ^ea , nTur 1 4e80 E CAST ING K FMB TVABC DU MONT BAB Board Sets California... Record Budget SAN DIEGO, Page 27 Ward Wheelock Co. To Shut Down Page 29 ABC, Disney Plan Weekly Series Page 31 SAN DIEGO, SRA -4A Study Urged Nation's 24th On ID Suggestion Page 36 Largest City` FIRST in- FEATURE SECTION nay -fúxe, Starts on Page 63 Indianapolis, Ind. 3 Columbus, Ohio Jersey City, N.J. 4114k -tGue Miami, Florida Hartford, Conn. RATINGS *Sales Management, 1953, Population WRATHER - ALVAREZ BROADCASTING, INC. San Diego 1, California THE NEWSWEEKLY OF RADIO AND TV Represented by EDWARD PETRY & CO., INC. the first NV 2 were TOPS the next FIVE will be BETTER OBTAINED HIGHEST SET SATURATION FIRST YEAR FIRST PLACE - COLGATE COMEDY HOUR CONTEST INTER -FAITH AWARD FOR PUBLIC SERVICE \95,3 FIRST PLACE- BLOCK DRUG - AMIDENT PROMOTION 19 1855 FIRST PLACE - BILLBOARD AWARD AUDIENCE & SALES PROMOTION 1g FOR EVERY ADVERTISER A PROVEN RECORD OF A WELL DONE JOB ... the BIG STATION with the BIG /"LUS 100% full time merchandising WIKK WICU ERIE DISPATCH RATED 70% over all area competition 93% receiver saturation 85% evening sets in use 70% afternoon sets in use 60% morning sets in use 600 million dollar market plus NBC ABC DUMONT ERIE, PA., choice of the tri -state viewers WICU-TV -Ere, Pa. W HOO- Orlando, Florida Edward Petry & Co., Inc. Forjoe WIKK -AM -Erie, Pa. WMAC -TV- Massillon, Ohio r H.-R. Co. Edward Petry & Co., Inc. J INC. WTOD -Toledo, Ohio The Erie Dispatch -Erie, Pa. NOME OIfCI S00 IOM10 LAMS µp0. ?OUPO. 0H10. INMOION OIIKI 1177 NATIONAL ..a{ CDC. Forjoe Reynolds -Fitzgerald When you track down the facts in PROVIDENCE for Extra Profits Extra Sales, it's Published every Monday, with Yearbook Numbers (53rd and 54th Issues) published in January and July by BROADCASTING PUBLICATIONS, INC., 1735 DeSales St., N.W., Washington 6, D. C. Entered as second class matter March 14, -1933, at Post Office at Washington, D. C., under act of March 3. 1879. o inspire and further inter -religious understanding... Aware of its responsibilities to the communities Throughout its five years of service, WGAL -TV it serves, for the past five years WGAL -TV has has striven to further inspire and strengthen presented a series of inter -religious telecasts every inter -religious understanding with such programs Sunday night at six o'clock, "Sanctuary Time." as "Sanctuary Time." The complimentary mail A permanent committee of three, consisting of response proves the value of this programming a man from each of the three major faiths, worked and its importance to the communities that out the details of the series on a rotating schedule: WGAL -TV serves. Protestant, Catholic, Jewish. Each Protestant program features a member of the Ministerial Association conducting an abbre- WGAL-TV viated service. The Catholic and Jewish programs NBC CBS ABC DuMont are of a nature covering the various rituals and LANCASTER, PENNA. symbols of these religions. y Steinman Station `/\C Clair McCollough, President Represented by MEEKER TV, Inc. New York Chicago Los Angeles San Francisco Mr. Channel 8 Page 4 April 5, 1954 BROADCASTING TELECASTING closed circuit IN THIS ISSUE WITHIN NEXT 30 days, NBC Spot Radio unhappy uhf investors, have been told pres- and Tv Sales reportedly will enter arrange- ent sets could be adapted to new vhf chan- LEAD STORY ment with Crosley Broadcasting on mutual nels in fm band or above ch. 13 by simple BAB sets record $687,000 budget for up- radio and tv representation. NBC will take replacement of tuner, avoiding roof- scram- coming fiscal year, aims for $800,000 by over West Coast representation for Crosley bling search for signals by crews installing next March. Page 27. from Tracy Moore & Assocs. and also will uhf converters in vhf sets. Factory cost of ADVERTISERS & AGENCIES represent Crosley stations in Detroit. Cros - all -channel vhf tuner, it's believed, would be Soup account spells ley will maintain its branch offices in New less than vhf-uhf assembly. Loss of Campbell end for Ward Wheelock agency. Page 29. York and Chicago, expanding former, and * * * also will in Crosley sta- represent NBC Spot NEXT step in remote operation of trans- tion Dayton, FILM cities: Cincinnati, Columbus, mitters will be petition for experimental Atlanta. Walt Disney, ABC -TV set multi- million- permit to test unattended service for di- dollar pact for weekly film show. Page 31. * * * rectional and higher-powered equipment. Television Programs of America signs ANTI -TRUST probers of Justice Dept., Subject will come to head at NARTB Engi- Ronald Colman for $50,000 per program whose agents are still scanning advertising neering Conference in May when objectives Halls of Ivy series. Page 32. industry files in search for conspiracy clues, of projected tests are to be reviewed. now reportedly showing preference for con- * * * FACTS & FIGURES sent- decree settlements in lieu of long and Radio -tv billings gross for '54 is up over expensive litigation. According to sources NORTH CAROLINA Congressional dele- last year: Radio sales slump some, but tv close to policy -making level, anti -trust offi- gation said to be up in arms over FCC pro- gains more than make up the loss. Page 33. cials are becoming more court -shy as result posal to provide increased protection to Nielsen does a survey for Keystone which of such setbacks as DuPont and investment Class I -A clear channel stations [JOT, March shows that small town listener loyalty is trust decisions. 15]. Backing protests are Rep. L. H. Foun- high. Page 34. * * * tain (D -N. C.), law partner of V. E. Foun- tain, president, WCPS -AM -FM Tarboro, TRADE ASSOCIATIONS PRELIMINARY talks looking toward pos- and Sen. Alton A. Lennon (D -N. C.). Posi- SRA -AAAA committee to study proposal sible merger of competing applicants for St. tion taken is that home state "will be dump- for all-audio IDs on tv. Page 36. Louis ch. 4 were disclosed last week with ing ground for directional signals." Watch Broadcasters pay tribute to retiring postponement of hearing until today (Mon- for possible filings with FCC with Tarheel NARTB Board Chairman Justin Miller. day) at request of attorneys. Contestants: legislators claiming economic injury and Page 43. KW, KXOK and Missouri Valley Tv Co. loss of satisfactory service. Latter is half -owned by Stanley Hubbard's * * * GOVERNMENT KSTP -AM -TV St. Paul. Whether deal will FCC Broadcast Bureau says tv hearings IT may be the gruelling pace of tv hearings emerge is anybody's guess. are too long, wants review of procedures. -or it may be good business protection, but Page 48. * * * North Dade Video Inc., one of applicants Senator Bricker says Congress will find CONFERENCE with Mexico on standard for Miami's ch. 10, has written a $40,000 answer to the license fee question. Page 51. band broadcasting allocations ended in stale- insurance policy on life of its attorney, A. Senator Johnson says he won't seek re -elec- mate in Washington last week. Delegations Harry Becker, to run until final action by tion this fall. Page 51. from Mexico, headed by Communications Commission in its hearing. Premiums run Minister Carlos Nunez, and from U. S., more than $600 a year. Opposing Miami FEATURES headed by FCC Chairman Rosel H. Hyde, are three other applicants, WKAT, L. B. The National Barn Dance: a national agreed to recommend to their respective Wilson Inc. (WCKY Cincinnati) and Pub- classic. Page 66. governments that delegations meet again in lic Service Tv Inc. How to brighten tv programs with visual aids. Page Mexico City beginning Oct. 28. No interim * * * 70. understanding was reached because of Mex- BROKERAGE FIRMS report volume of EDUCATION ico's objections to NARBA agreement on uhf stations being offered at bargains is ground that it gives preferential assign- Ohio State U. Institute for Education by steadily increasing. In most instances, they Radio is underway ments to Cuba. -Tv in Columbus this say, the offers are from businessmen who week. Page 78. * * * invested in uhf probably figuring on quick COMR. ROBERT E. LEE has served his capital gain. But they haven't been forth- STATIONS first special assignment since joining FCC coming and, in some cases, stations are be- George Storer Jr. named vice president last October. He was designated by Chair- ing offered for balance due on equipment for planning and finance for the Storer man Hyde as vice -chairman of U. S. dele- and other obligations. Broadcasting Co. Page 81. gation dealing with Mexico on standard * * * John Hay (Jock) Whitney enters broad- band broadcasting allocations. Because casting with $4 million buy of KOTV (TV) CONFLICT between broadcasting and or- Tulsa from Jack Wrather and Maria Helen Mr. Hyde, as chairman of delegation, had ganized sports officials over spread of bans Alvarez. Page 82. to absent himself because of other duties, against radio -tv pickups will come to head Mr. Lee several times served as acting chair- at NARTB convention in May. Spokesmen NETWORKS man during sessions. for professional and amateur groups will NBC's controversial minute -spots plan * * * take part in no- punches -pulled session at awaits testing. It lacks both sponsors and SALE of operating uhf property, ch. 19 which such matters as unreasonable schol- affiliate approval. Page 88. WTVH -TV Peoria, Ill., has been negotiated astic fees and monopolistic control over by Hugh Norman (KSTT Davenport, Iowa) football telecasts will be threshed out.