Sponsorship Kit the Festival

SPONSORSHIP KIT THE FESTIVAL

Melbourne WebFest is Australia’s first and only international web series festival. It was thefourth festival of its kind in the world, and remains the biggest in the SouthernHemisphere.

Digital series entertainment is growing rapidly and is fast rising to challenge traditional modes of producing, distributing and engaging with screen content. Innovative web series creators are a driving force in this storytellingevolution.

MWF is working to acknowledge digital screen producers and is creating a hub fornetworking and professional development in the heart of Melbourne. It’s also an opportunity for the public to experience the best in digital series entertainment from around the globe. The festival includes screenings, keynotes, discussion panels, masterclasses, industry networking and, a live pitching competition. MWF also recognises web series creators and crews with a range of awards, including a Crowd Favourite Award, an Outstanding Diversity Award and a Grand Jury Award.

Melbourne WebFest will take place on 28 June - 1 July in 2018.

www.melbournewebfest.com Page 2 BENEFITS OF SPONSORSHIP

Brand association: Sponsors will gain exposure from brand placement within an innovative, ambitious, globally recognisedfestival.

Community engagement: via conference panels, keynotes, masterclasses and workshops for web series creators in Melbourne and elsewhere, as well as international partnershipswith affiliatefestivals.

Networking opportunities: via VIP Mixers, conference panels, professional workshops, screenings of our selections, a live show & awards ceremony with special guests culminating inan after party.

SPONSORSHIP OPTIONS

Logo to appear on all marketing and promotional material as Principal Partner, EDMs - callouts, promotions or announcements including: Our e-newsletter goes out to 1,500 recipients. Website partners page, Posters, E-newsletter, Event signage Advertising during screenings i.e. cinema advertisement (if provided) Speaking opportunities at the festival This will play during our screening blocks if provided. Can also be created upon Your organisation could feature alongside special guests, which in the past have request by MWF’s talented video production interns. included Michael Ajakwe Jr. (Emmy-Award winner and founder of LAWebFest), Rick Kalowski (Head of ABC TV Comedy), Sally O’Donoghue (Manager of ABC Display advertising in venues (if provided) iview), John Cabrera (co-creator of Warner Bros., first big-budget web series, H+ Pull-up banners and/or flyers or other printed collateral can be featured in all The Series), Kathie Fong Yoneda (former executive with Disney, Touchstone and festival venues. Island Pictures), Mike Cowap (Screen Australia), and Nick Forward (Content Director, Stan.). Speakers in 2017 will include; Christopher Leone (LA-based Naming rights filmmaker. Co-creator of The Lost Room on SyFy and Parallels on Netflix) and Depending on contribution, this can be discussed for event spaces, screening Paul Walton (Head of Production, Princess Pictures). blocks and awards.

Social media promotion Complimentary festival passes This can include profiles of the business or organisation, and/or particular These include entry to all events, and priority seating at awards show personnel within them, in addition to giveaways and other promotional campaigns run through MWF’s social channels.

These are some options. We welcome a dialogue to find the best solutions for our partners.

www.melbournewebfest.com Page 3 AUDIENCE REACH

At the Festival 2017: 1,500 in attendance 418 passes sold 230 submissions received 16 countries represented in official selection 9 Melbourne-based series in official selection On the web 2017:

Facebook: Twitter: Instagram Website 4,465 followers 7,367 followers 3,852 followers 70,979 unique page views 233,000 impressions 3,888 likes 27,699 unique users reached 11,463 unique visitors 95 retweets 168 post (organic) 146 mentions comments 8,461 post engagements 3,379 video views

www.melbournewebfest.com Page 4 SPONSORSHIP TIERS Below is an outline of our proposed sponsorship tiers. Please note that there are different levels of exposure and benefits at different tiers. Additional benefits can also be negotiated with our partners once a sponsorship arrangement has been agreed upon. If you would like to propose an additional sponsorship benefit that is not listed here, please contactus. CONTRIBUTING PROGRAM AWARD SCREENING SPONSOR SPONSOR SPONSOR SPONSOR $5000 $300-$500 $500-$1000 $2000 Logo on partners page; website and on rotation between screenings

Promotion in Enewsletter

Festival Tickets 2 x opening night tickets 2 x festival passes 5 x festival passes 5 x festival passes

Individual ad shown on rotation between screenings (still or video)

Social media promotion

Award naming rights & opportunity to present award (award cash prize $1000) Further support material is available on request. For more information, Event signage (must be provided) contact: Naming rights for screening session Steinar Ellingsen Director Speaking opportunities 0404 118 509 [email protected]