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Ticketmaster Canada Presents Targeting Opportunities

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Targeting Opportunities BY METHOD OF PURCHASE Target customers who have ordered tickets by telephone or online and have used their credit card as a method of purchase. Target customers who are purchasing tickets at more than 200 ticketmaster ticket centres BY CATEGORY MUSIC SPORTS ARTS FAMILY MORE Rock Hockey Theatre Circus Comedy Popular Football Ballet Ice Shows Trade Shows Country Baseball Dance Equestrian Raves Folk Basketball Opera Holiday Events Night Clubs R & B Curling Musicals Rodeos Seminars Soul Tennis Dinner Theatre Fairs Lectures Hip Hop Wrestling Symphony Amusement Parks Readings Classical Lacrosse Recitals Ticketmaster Canada Presents Jazz/Blues Golf TARGET MARKETING! BY VENUE Ticketmaster advertising opportunities provide you with the ability to acquire new customers by driving home your message to our ticket purchasers. BC ALBERTA MANITOBA ONTARIO QUEBEC Agrodome Back Alley Birds Hill Park Air Canada Centre Bourbon Street Nord Your message reaches your audience at a time when Ticketmaster delivers a property that Arts Club Revue Betty Mitchell Theatre Canwest Global Park Barrie Molson Centre Café Campus your audience is passionate about – tickets and entertainment. Arts Club Theatre Big Secret Theatre (The Arts Centennial Concert Hall Brampton Centre for Sports and Casino de Hull BC Place Stadium Centre) Days Inn Stagedoor Franco- Entertainment Casino de Montreal Chan Centre For The Burns Stadium Manitobain Cultural Centre Canada’s Wonderland Cégep de St-Jérôme Performing Arts Calgary Convention Ctr Gas Station Theatre Canadian Museum of Centre Saydie Bronfman A SNAPSHOT OF TICKETMASTER CANADA Christ Church Cathedral Calgary Exhibition & Le Rendez-Vous Civilisation Cheval Théâtre Club Sonar Stampede Pantages Playhouse Theatre Copps Coliseum Cirque du Soleil • Canada’s largest authorized ticketing agent delivering your message to Ticketmaster's Live Entertainment ticket purchasers! Commodore Ballroom Eckhart Gramate Hall Prairie Theatre Exchange Elgin Wintergarden Theatre Concordia Concert Hall General Motors Place Engineered Air Theatre Rady Jewish Community Centre Cornwall Civic Complex Festival juste pour Rire Kelowna Memorial Arena Jack Singer Concert Hall Centre Guelph Sports and Over 18 million tickets distributed annually, by more than 300 ticket agents and 800 collective staff at 7 regional call centers Merritt Mountain John Dutton Theatre Library Royal Albert Hotel Entertainment Centre Foufs • Molson Indy Macewan Hall Ballroom The Pyramid The Guvernment Grands Prix F1 Toronto, Ottawa, Calgary,Winnipeg, Edmonton, Red Deer,Vancouver, Quebec; through www.ticketmaster.ca , Kola Note Orpheum Theatre Martha Cohen Theatre Victory Lan Speedway Hamilton Place and at more than 200 Ticketmaster ticket centers across Canada! Pacific Coliseum Max Bell Centre Walker Theatre Hershey Centre Musée des Beaux-Arts de Performance Works McMahon Stadium West End Cultural Centre Hummingbird Centre for the Montréal Maison Hantée Plaza of Nations Pallser Hotel Westminister United Church Performing Arts Additional opportunities are available in Quebec through Admission and www.admission.com PNE Agridome Pengrowth Saddledome Winnipeg Art Gallery Kingswood Music Theatre Maison Théâtre • Prince George Coliseum Pumphouse Theatre Lansdowne Park Métaforia Prince George Multiplex Rexall Place Lee’s Palace Métropolis Queen Elizabeth Theatre Southern Alberta Jubilee Massey Hall Molson Centre Rage Auditorium Molson Amphitheatre Monument National Our Products Richards on Richards Stampede Corral Molson Park Musée de rire Ryerson United Church Stampede Grandstand Mosport International Place-des-Arts Skyreach Place University Theatre Speedway Salle Andre Mathieu ticket backs seats and sites Sport Mart Place Commonwealth Stadium National Arts Centre Salle Jean Grimaldi St Andrews Wesley Church Myer Horowitz Theatre New Yorker Theatre Salle Pauline Julien Stanley Theatre Northern Alberta Jubilee Oshawa Civic Auditorium Salle Pierre Mercure Starfish Room Auditorium Ricoh Coliseum St. John’s Civic Centre ticket envelopes ticketmaster.ca Van East Cultural Centre Northlands Agricom Roy Thomson Hall Tennis Canada Vancouver Convention & Northlands Silver Slipper Stratford Festival Théâtre de la Ville Exhibition Center Red’s-West Edmonton Mall Toronto Centre for the Arts Théâtre de Quat’Sous Vancouver Playhouse Shaw Convention Centre The Warehouse Théâtre Dennis Pelletier direct mail ticketFast Vanier Park The Joint Varsity Arena & Stadium Théâtre hector Charland Vernon Rec Centre The Rev Waterloo Recreation Complex Théâtre Prospero Vogue Theatre Walterdale Theatre Université McGill Waterfront Theatre Yardbird Suite on-hold advertising ticketAlert The above listing is a partial list of the 500 venues across Canada that utilize Ticketmaster for selling tickets. ticket backs seats and sites address: capacity: tix & info: 5500 Rose Cherry Pl., Mississauga Approx. 5,000 (416) 870-8000, www.ticketmaster.ca legend Tactical Execution Tactical Execution 10 4 Rows A-J 11 9 8 7 6 5 Rows K-P 3 8th edition12 2 Letters on the map indicate the Sections. • Exclusive association with events by putting your ad in the hands of • May customize size, distribution and dimensions to meet entertainment, sports Aisles are in the 13 1 middle of sections. ticket purchasers and arts advertising initiatives 14 26 hershey centre 15 25 16 18 1920 21 22 24 • Product launches/promotions/brand building/awareness campaigns • Retail In-pack with instant wins and co-promotions 17 23 address: capacity: tix & info: • Drive consumers to “react”to your advertising • Employee/dealer/licensee incentives Seats 1 Front St. E., Toronto Approx. 3,150 (416) 870-8000, www.ticketmaster.ca legend Rows AA-DD Upper Level Rows EE-KK Balcony Rows A-R Rows S-Z Rows VV-ZZ Rationale and Benefits Rationale and Benefits 74 61 56 41 36 21 81 11 96 1 Numbers on the Sites map indicate the Ticket Buyers Guide range of seat Aisle 4 Aisle 3 • Target your advertising message by geographical region • Invaluable tool as consumers retain and refer to the magazine regularly Aisle 6 Aisle 5 Aisle 2 Aisle 1 numbers in section. 36 95 81 76 61 21 15 1 Mezzanine Orchestra • Targeted efficient media buy reaching specific demographics to select their seat location hummingbird centre Aisle 4 Aisle 3 Aisle 5 Aisle 2 Aisle 6 Aisle 1 map • Reach “active consumers”who are spending money on “entertainment” • Reinforces position as premier sponsor of entertainment, arts and sports 76 61 56 41 36 21 16 96 81 1 mezzanine • Terrific frequency buy as consumers typically purchase tickets 3 months prior to the event, present their ticket at the venue and retain as a collectible • Ability to customize national and/or regional distribution overhang 61 53 41 14 1 74 NOTE: Orchestra Pit 61 50 41 6 (Rows AA-CC) ticket envelopes 66 1 is not always used. 12 Stage Tactical Execution ticketmaster.ca • Targeted “brochure”to drive home the entire message to consumers • Product launches/promotions/bounce backs/brand building Tactical Execution • Get consumers to “react”to your advertising • Run of site • Geo targeted regional pages Rationale and Benefits • Category target by sports, concerts, family and arts • Advertisers ability to own the entire ticket envelope • Envelope distribution can be targeted to ticket purchasers of specific venues, by type Rationale and Benefits of purchase and by entertainment genre • Hot link and click-through consumers to a specific destination • Envelopes can be distributed based on Ticketmaster outlet locations • Targeted, efficient media buy reaching specific demographic • Enhancement to existing promotional programs • Use as entry point for contests and promotions • Used as an alternative vehicle in the promotions media mix • Click-through to micro sites • Image based vehicle reinforcing premier sponsor of entertainment, arts and sports ticketFast direct mail Tactical Execution Tactical Execution • Affiliation and association with performers and events • Coupons/product launches/promotions • Product launches/promotions • Target distribution by venue, genre or artist • Drives consumers to “react”to your advertising Rationale and Benefits • Co-promotions/bounce backs/brand building/awareness campaigns • Ability to customize regionally Rationale and Benefits • Direct consumers to react to your offer • Target your advertising based on reaching Ticketmaster customers who have purchased their • Redemption of offers may be in close proximity to the event tickets online, and print their tickets at their leisure on their own printer at home or work • Targeted efficient media buy reaching specific demographic on-hold advertising ticketAlert Tactical Execution Tactical Execution • Timely and effective advertising as you reach Ticketmaster customers who are on-hold waiting to make their ticket purchase. • Drives consumers to your website or have them click through to your email offer • Brand building /awareness campaigns/product launches/promotions Rationale and Benefits • Co-promotions/bounce backs • Ability to customize regionally on a monthly basis • Targeted efficient media buy reaching active ticket purchasers Rationale and Benefits • Tactical creative relevant to the entertainment experience • Reach online ticket purchasers who have opted in to our weekly email newsletter.
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