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Secure Your Highway Advertising Space

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Secure Your Highway Advertising Space Secure Your Highway Advertising Space ■ Alberta’s new tourism highway signage program helping to inform travelers about services in local communities The aim of the program is to better align Approximately 107 communities have already Options The Alberta Government is currently had new Logo signs installed including; the essential traveler services signs with tourism The logo signs are only being introduced implementing Phase 2 of the new Tourism Whitecourt, Drumheller, Camrose, High River, signs. Logo signs are already in place in into communities with populations of 100 to Highway Signing Program, and if you want to over 20 states in the United States. With Brooks, Pincher Creek, Ponoka, Rocky Mountain inform travelers of the services available within House, Valleyview, Vermillion, Peace River, 25,000. Therefore, the major city areas of consistent tourism travel coming across the Edmonton, Calgary, Red Deer, Grande Prairie, your community, the time to act is now. border, the signs will create a consistency of Sylvan Lake, Cochrane, Lacombe, Fort Saskatchewan, Innisfail, Strathmore, Hinton and Lethbridge, Medicine Hat and Fort McMurray New format design which ultimately makes it easier for the are not eligible to participate. travelling public to recognize these services. Three Hills. The remainder of approximately 270 Tourism, along with rural businesses, are eligible communities will follow over the Communities with less than 25,000 populations major economic drivers in this province. Effective course of the next year, or as enough have three options for taking part. Option one - they can decide to have no signs The Alberta government is responding with In order to eliminate clutter and enhance businesses step forward to express interest. a highway signing program designed to and not participate with Logos, safety, the government has decided to place Logos on display Option two - they can elect to have ATS Traffic market better identify tourism operations as well as up to four sign structures only, one to two Space is limited so any Alberta business and manage signs on their behalf or, gas stations, food establishments, hotels and kilometres out from town limits, in the motels, (considered “essential traveler in any of the eligible categories is encouraged Option three - the Chamber of Commerce or following categories; Gas, Food, Lodging, Other the town can administer the signs themselves and services”) and general businesses in rural Businesses and Services. There is room for a to contact ATS Traffic as soon as possible to communities. The old Community Business secure a space for the first five years and have use it as a revenue-generation program, but in option maximum of six logo panels promoting Gas, three the community must still come through Sign Program was terminated in March Food and Lodging as well as nine logo panels the opportunity to extend the contract for a 2006, and the new logo signs and format, are further five years. Each logo panel is $2,250 for the Program Administrator – ATS Traffic. on the Other Business sign. Call now putting a fresh, bright face on tourism and “It is on a first-come, first-serve basis,” five years. All permit fees are paid up front which tourism services in Alberta. Commenced in includes all design, manufacture, maintenance and Fox said. “Once they fill up, they are gone. For further information on the new Logo June 2004 and being managed by ATS Traffic repair for the five-year period. With the maximum four structures, there Signs and to secure your place on them, Ltd., (the contracted Program will only be allowed 2 panels per business.” A permit renewal fee of approximately $300 to Administrator), the Tourism Highway $500 will then be charged for the second five- please visit the program’s website at Businesses must meet certain program www.signupalberta.com or contact Signing Program is changing the landscape requirements of eligibility to be able to sign year term. of signs across the province. The five-year ATS Traffic toll-free: under these categories and they must also be 1-866-560 SIGN (7446) or, mark sees the conversion of all provincial physically located within the corporate limits 1-780-438 6817. parks and provincial recreation areas, along or town boundaries of the relevant community. with approx 75% percent of private attractions province-wide. Food Logo Sign Gas Logo Sign Lodging Logo Sign Other Business Logo Sign .
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