Flat Panel Displays: End of Life Management Report

Total Page:16

File Type:pdf, Size:1020Kb

Flat Panel Displays: End of Life Management Report Literature Review Flat Panel Displays: End of Life Management Report Final Report Prepared By: King County Solid Waste Division 201 South Jackson Street, Suite 701 Seattle, WA 98104 Updated April 24, 2008 Original Report Date August 20, 2007 Table of Contents Acronyms …….............................................................................................................................iv Acknowledgements...................................................................................................................... vi Executive Summary .................................................................................................................... vii Section 1: Introduction............................................................................................................1 1.1 Goals and Objectives.................................................................................3 1.2 Scope and Limitations ...............................................................................4 Section 2: Types of Flat Panel Displays.................................................................................5 2.1 Liquid Crystal Displays (LCDs)..................................................................5 2.1.1 History............................................................................................5 2.1.2 Technology ....................................................................................5 2.1.3 Manufacturing ................................................................................7 2.1.4 Market Trends................................................................................7 2.2 Plasma Displays ........................................................................................8 2.2.1 History 8 2.2.2 Technology ....................................................................................8 2.2.3 Manufacturing ..............................................................................10 2.2.4 Market Trends..............................................................................10 2.3 Other types of Flat Panel Displays ..........................................................10 2.3.1 Microdisplays ...............................................................................11 2.3.2 Electroluminescent Displays ........................................................11 2.3.3 Light-Emitting Diode (LED) Arrays...............................................11 2.3.4 Organic Light-Emitting Diodes (OLEDs) ......................................12 2.3.5 Field Emission Displays (FEDs)...................................................13 2.3.6 Liquid Crystal on Silicon (LCOS) .................................................13 2.3.7 Vacuum Fluorescent Displays .....................................................13 2.3.8 Future Development ....................................................................14 Section 3: Potentially Hazardous Constituents.....................................................................15 3.1 FPD Constituents.....................................................................................15 3.2 Toxicity of FPD Constituents ...................................................................19 3.2.1 Inorganic Constituents .................................................................20 3.2.2 Organic Constituents ...................................................................24 Section 4: Applicable or Relevant Laws and Regulations ....................................................31 4.1 International Laws and Regulations.........................................................31 4.2 Federal Laws and Regulations ................................................................33 4.2.1 Toxic Substances Control Act......................................................33 4.2.2 Resource Conservation and Recovery Act ..................................34 4.2.3 Universal Waste Rule ..................................................................40 4.3 State Laws and Regulations....................................................................40 4.3.1 Washington State Dangerous Waste Regulations.......................40 4.3.2 Other States.................................................................................42 4.4 Local Policies...........................................................................................43 Updated Report: April 24, 2008 i Table of Contents (Continued) Section 5: End-of-Life Management.....................................................................................44 5.1 Product Life and Repairability..................................................................44 5.2 Storage ....................................................................................................45 5.3 Substances of Concern in End-of-life FPDs ............................................46 5.4 Current Recycling Practices ....................................................................55 5.4.1 Disassembly and Material Separation .........................................55 5.4.1.1 FPD Disassembly............................................................. 56 5.4.1.2 Shredder/Magnet/Eddy Current ....................................... 58 5.4.1.3 Landfilling......................................................................... 59 5.4.2 Downstream Processing of Recovered Components and Materials ......................................................................................60 5.4.2.1 Plastics............................................................................. 60 5.4.2.2 Metals............................................................................... 61 5.4.2.3 Mercury Lamps ................................................................ 61 5.4.2.4 LCD Screens.................................................................... 62 5.5 Recycling Technologies Under Development..........................................63 5.5.1 Recycling of Liquid Crystals and Liquid Crystal Mixtures ............63 5.5.2 Recycling of LCD Panels .............................................................64 5.5.3 Recycling and Recovery of Indium Tin Oxide ..............................65 Section 6: Potential Human Health and Environmental Impacts..........................................66 6.1 Possible Exposure Pathways ..................................................................66 6.2 End-of-Life Activities and Associated Impacts.........................................68 Section 7: Data Gaps and Recommendations .....................................................................73 7.1 Data Gaps................................................................................................73 7.2 Recommendations...................................................................................74 Section 8: Literature Reviewed ............................................................................................76 Appendix A: EPA’s New Chemical’s Risk Assessment Process Under TSCA Appendix B: Flat Panel Display Recycling Contacts Appendix C: Useful Operating Life of Flat Panel Products Updated Report: April 24, 2008 ii List of Tables 3-1 List of Materials Used in the Manufacture of LCDs ............................................. 17 3-2 Toxicity of Inorganic FPD Constituents ............................................................... 21 3-3 Toxicity of Organic FPD Constituents.................................................................. 23 3-4 Liquid Crystal Compounds Tested for Potential Ecotoxicity................................ 26 4-1 Toxicity Characteristics List................................................................................. 35 4-2 Results of Previous TCLP Analyses.................................................................... 39 5-1 Substances of Concern in Three High-Volume Flat Panel Products................... 49 5-2 Substances of Concern in Flat Panel TVs........................................................... 51 5-3 Substances of Concern in Laptop Computers and Flat Screen Monitors............ 53 6-1 Potential Exposure Pathways.............................................................................. 67 List of Figures 1-1 Sales by Year ........................................................................................................ 2 1-2 Projected Market for FPDs by Display Type.......................................................... 3 2-1 Cross-section of a TFT-LCD Display..................................................................... 6 2-2 Simple Composition of the Alternating Current Plasma Display Panel with Matrix Electrode Design. ....................................................................................... 9 2-3 Structure of an Organic Light-Emitting Diode...................................................... 12 5-1 Flow Diagram for the Recovery of Materials from Flat Panel Displays ............... 57 Updated Report: April 24, 2008 iii Acronyms AMD Active matrix display ATSDR Agency for Toxic Substances and Disease Registry CCFL Cold cathode fluorescent lamp CESQG Conditionally-exempt small quantity generator CIWMB California Integrated Waste Management Board CRT Cathode ray tube DSM Dynamic scattering mode EL Electroluminescent ELD Electroluminescent display EPA U.S. Environmental Protection Agency EU European Union FED Field emission display FPD Flat panel display HDTV High definition television HIC High information content HIPS High impact polystyrene HPLC High performance liquid chromatography
Recommended publications
  • Tvs Final Report
    Revising the Ecolabel Criteria for Televisions – Final Report April 2008 Executive Summary Background The existing EU Ecolabel criteria for Televisions (Commission Decision 2002/255/EC, March 2002) were developed at a time when the EU TV market was dominated by Cathode Ray Tube (CRT) technology. Today however, the market has changed markedly such that new technologies including Liquid Crystal Display (LCD) and Plasma Display Panel (PDP) technologies account for an increasing market share driven by consumer preference for larger screen sizes. Other developments are important drivers for change too including the development of High Definition and Digital television. These developments mean that the existing criteria’s applicability in the rapidly changing market place is becoming increasingly marginalised. Indeed the existing criteria’s relevance to non-CRT technology is questionable. Consequently, the TV criteria are in urgent need of an update if they are to keep pace with the market. AEA was pleased to work with the Commission in undertaking the revision exercise over the period Spring 2006 to Spring 2008. We were assisted by the ad-hoc working group (AHWG) that met twice during the period to discuss and inform the revision. AHWG members and others also lent advice to the project via email and individual meetings that were immensely helpful. In parallel with our work, other important work in support of product policy was underway that helped inform the ecolabel revision, namely: 1 The revision of the TV energy testing methodology. The importance of this work is that it is being undertaken in recognition of the fact that the TV products have changed markedly and that as a result the existing test method is inadequate for non-CRT technology.
    [Show full text]
  • New Display Technologies (Crts), Displays Have Become Ubiquitous and Have Taken Many Different Forms
    1.0 Introduction Mini Briefing Electronic displays are one of the fastest-growing worldwide technologies. Once reserved for televisions and computers, and composed of large cathode-ray tubes New Display Technologies (CRTs), displays have become ubiquitous and have taken many different forms. Flat-panel displays are overtaking the CRT and are being used in larger quantities for Steve Statham portable computers, a variety of handheld devices, desktop computers and televisions, as well as tiny microdisplays, which are being used in projection televisions, for near-eye applications, where a virtual screen is presented to the viewer. The world of displays is Advances in new display technologies are rapidly changing to meet the evolving needs of the beginning to open up many new possibilities to electronic-device user. consumers and manufacturers. Unfortunately there is always a large time lag between the discoveries made, and the time when practical applications 2.0 Applications finally appear. Even once they have been incorporated into everyday items, they are The electronic-display device industry caters mainly for the sometimes expensive. automation and electronics appliance industries. Characteristic of OEM products, the growth of the display However, major developments are now taking industry is directly linked to the demand trends in end-user place in a variety of display materials with the markets. Display manufacturers, mainly concentrated in potential to enable handheld computers and mobile Japan and East Asian countries, account for over 80% of phones to be more functional and user-friendly, total display production. which could greatly aid in the convergence of functionality and convenience that these products The end-user market (which includes televisions, are intended to deliver.
    [Show full text]
  • Life Cycle Assessment Study of a Field Emission Display Television Device
    Int J Life Cycle Assess (2015) 20:61–73 DOI 10.1007/s11367-014-0806-2 LCI METHODOLOGY AND DATABASES Life cycle assessment study of a field emission display television device Roland Hischier Received: 2 April 2013 /Accepted: 24 September 2014 /Published online: 8 October 2014 # Springer-Verlag Berlin Heidelberg 2014 Abstract printed wiring boards) shows the highest contribution—while, Purpose An life cycle assessment (LCA) study of a field even when focussing on the glass and its various coating emission display (FED) television device was established. layers only, the carbon nanotubes (CNTs) production has a The first objective of this study was to get an up-to-date and very minor influence. The releases of CNTs during the End- comprehensive picture by applying the latest developments in of-Life treatment do not contribute in a relevant manner to the the area of LCA, especially concerning the use of nanoparti- overall impact neither—even when focussing on the cles. In its second part, the study shows a comparison with “ecotoxicity potential” by using conservative CFs reported today’s display technologies (i.e. CRT, LCD, plasma) and the for this type of releases. Last but not least, the comparison timely development of the assessment of a FED television with the existing television display technologies shows that an device. FED device has an environmental advantage over all three Methods This LCA study covers the complete life cycle of a other technologies using the above stated functional unit of FED television device in accordance with the ISO 14040 “one square-inch of display during 1 h of active use”.
    [Show full text]
  • Class-Action Lawsuit
    Case3:14-cv-00801 Document1 Filed02/21/14 Page1 of 36 1 Francis O. Scarpulla (41059) Judith A. Zahid (215418) 2 Patrick B. Clayton (240191) Zelle Hofmann Voelbel & Mason LLP 3 44 Montgomery Street, Suite 3400 San Francisco, CA 94104 4 Telephone: 415-693-0700 Facsimile: 415-693-0770 5 Email: [email protected] [email protected] 6 [email protected] 7 Jonathan Shub (237708) Scott A. George (Pro Hac Vice Appl. To Be Filed) 8 Seeger Weiss LLP 1515 Market Street, Suite 1380 9 Philadelphia, PA 19102 Telephone: 215-564-2300 10 Facsimile: 215-851-8029 Email: [email protected] 11 [email protected] 12 Attorneys for Plaintiff and the proposed class 13 [Additional counsel listed on signature page] 14 UNITED STATES DISTRICT COURT 15 NORTHERN DISTRICT OF CALIFORNIA 16 17 Shahla Rabinowitz, on behalf of herself and all Case No. __________ 18 others similarly situated, COMPLAINT 19 Plaintiff, 20 v. Demand for Jury Trial 21 Samsung Electronics America, Inc., 22 Defendant. 23 24 25 26 27 28 CASE NO. __________ 5803987.5 COMPLAINT Case3:14-cv-00801 Document1 Filed02/21/14 Page2 of 36 1 Shahla Rabinowitz (“Plaintiff”), by and through Plaintiff’s undersigned attorneys, on 2 behalf of herself as well as the proposed class (defined infra ), demanding trial by jury of all claims 3 properly triable thereby, makes the following allegations and claims against Samsung Electronics 4 America, Inc. (“Samsung” or “Defendant”). 5 JURISDICTION 6 1. This Court has jurisdiction over all causes of action asserted herein pursuant to the 7 Class Action Fairness Act. 28 U.S.C.
    [Show full text]
  • QUANTUM Dots ARE the SUPERBRIGHT and ULTRAVIVID FUTURE of the TELEVISION SET at LAST, Techthis TV WILL SHOW ALL of the COLORS the EYE CAN SEE P
    NO MORE FLAMING HOW TO TEST COMPUTE LIKE A WHAT REALLY BATTERIES! A ROBOCAR… NERVOUS SYSTEM HAPPENED IN CUBA A new process makes without driving The resurgence of Sonic attack on the better lithium-ion cells it 200,000 miles stochastic computing U.S. embassy, or mishap? P. 34 P. 40 P. 46 P. 09 FOR THE TECHNOLOGY INSIDER | 03.18 QTVD QUANTUM Dots ARE THE SUPERBRIGHT AND ULTRAVIVID FUTURE OF THE TELEVISION SET AT LAST, TechTHIS TV WILL SHOW ALL OF THE COLORS THE EYE CAN SEE P. 28 CLICK HERE TO ACCESS THE MARCH ISSUE OF Boost your lab's performance AWGs from less than $5,500 2.4 GSa/s, 16 bit, 750 MHz per channel 4, 8 and more channels < 50 ns trigger latency Typical Applications Semiconductor testing, quantum computing, phased- array radar design & test, lidar, spectroscopy, NMR Impedance Analyzers starting at $10,230 1 mHz to 5 MHz, 1mΩ to 1 TΩ 0.05% basic accuracy Compensation Advisor and Confidence Indicators Typical Applications High-Q dielectrics, capacitive sensors, supercapacitors, PV materials, component characterization Lock-in Amplifiers starting at $5,940 Up to 600 MHz Scope, FFT, FRA, Sweeper, Imaging tool Optional: AWG, PID, PLL, Boxcar, Counter, AM & FM Typical Applications AFM, LVP, CARS, SRS, SNOM, graphene, optical PLL, THz, pump-probe, RFID, MEMS, NEMS, gyros, NDT, MRFM Instrument Software All instruments are equipped with LabOne®, the Zurich Instruments control software, providing a wealth of features, efficient workflows and ease of use. Access your instruments from any web browser or integrate it into your LabVIEW, MATLAB, Python, C, and .NET programs.
    [Show full text]
  • User Manual Tv Sharp Aquos Quattron 70 Led Lcd
    User Manual Tv Sharp Aquos Quattron 70 Led Lcd Ultra HD availability subject to your Netflix subscription plan, Internet service, device *The LC70UD27U is the largest THX 4K certified TV available in North In earning THX 4K certification, the AQUOS 4K Ultra HD LED TV passed more than all your content into one experience with an integrated smart guide, the best. The LE845 Series is part of our premium AQUOS® SMART LED TV line up incorporating both Sharp AQUOS Quattron 3D TV - with technology that produces Sharp operation manual lcd colour television lc-32ax3x, lc-37ax3x (50 pages). Q+ Technology, THX Certified, Quattron, Android TV, Smart TV, 3D TV. Resolution. 2160p (4K) 70" Class AQUOS Ultra HD LED Smart TV. LC-70UH30U. LED - 1080p - Smart - 3D - HDTV, Read customer reviews and buy online at Best Universal remote with 2 AAA batteries, 9 base screws, Owner's manual Sharp AQUOS Q+ Series LC- 70TQ15U HDTV: Boasting 4K Ultra HD (2160p) capability, this Sharp AQUOS Q+ Series TV lets you play back movies and shows like. Check out Sharp's collection of LED flat screen TVs today. Only Sharp uses Quattron™ technology for more color and a better picture. Best Rated LED TVs 2015 – The latest technology in LCD HDTVs is referred to as LED. LED backlights improve contrast, brightness, use less power, and allow super thin TVs. Sharp Aquos SQ15 240Hz LED 3D TV Series (2014 HD model) Sharp Aquos SQ15 Quattron+ LED 3D TV · Sharp Aquos EQ10 Quattron. User Manual Tv Sharp Aquos Quattron 70 Led Lcd >>>CLICK HERE<<< When this function is set to "On", the LED on the front.
    [Show full text]
  • Society for Information Display by Palisades Convention Management, 411 Lafayette Street, 2Nd Floor, New York, NY 10003; Leonard H
    2008 DISPLAY WEEK / DISPLAY OF THE YEAR AWARDS ISSUE More Energyenergy efficient.Efficient. May/June 2008 Vol. 24, Nos. 5 & 6 INFORMATION DISPLAY INFORMATION SID Official Monthly Publication of the Society for Information Display • www.informationdisplay.org MAY/JUNE 2008 MAY/JUNE THE BEST OF 2007 SID ’08 SHOW ISSUE ● Display of the Year Awards ● Products on Display at Display Week 2008 ● Glass Substrates for LCD TV ● History of Projection Display Technology (Part 1) vikuiti.com ● 1-800-553-9215 The difference is amazing. 3 Journal of the SID May Preview © 3M 2008 See Us at SID ’08 Booth 307 See Us at SID ’08 Booth 329 MAY/JUNE 2008 Information VOL. 24, NOS. 5&6 DISPLAY COVER: The 2008 Display of the Year Awards honor the best display products of 2007 with outstanding features, novel and outstanding display 2 Editorial applications, and novel components that significantly Welcome to LA! enhance the performance of displays. See page 16 Stephen P. Atwood for the details 4 Industry News Werner Haas, LCD Pioneer at Xerox, Dies at Age 79. 6 President’s Corner Are You Hungry? THE BEST OF Paul Drzaic 2007 8 The Business of Displays OLED Displays on the Verge of Commercial Breakthrough? Robert Jan Visser 16 2008 Display of the Year Award Winners Show the Future is Now From the commercialization of OLED displays to the rebirth of 3-D cinema, CREDIT: Clockwise from top left: FUJIFILM, Samsung SDI, Ltd., Luminus Devices, the best display products of 2007 point to the realization of many years of Sony Corp., Apple, and RealD.
    [Show full text]
  • 354 Final PART 3/3 COMMISSION STAFF WORKING DOCUMENT
    EUROPEAN COMMISSION Brussels, 1.10.2019 SWD(2019) 354 final PART 3/3 COMMISSION STAFF WORKING DOCUMENT IMPACT ASSESSMENT Accompanying the document COMMISSION REGULATION (EU) .../...laying down ecodesign requirements for electronic displays pursuant to Directive 2009/125/EC of the European Parliament and of the Council, amending Commission Regulation (EC) No 1275/2008, and repealing Commission Regulation (EC) 642/2009 and COMMISSION DELEGATED REGULATION (EU) …/... supplementing Regulation (EU) 2017/1369 of the European Parliament and of the Council with regard to energy labelling of electronic displays and repealing Commission Delegated Regulation (EU) No 1062/2010 {C(2019) 1796 final} - {C(2019) 2122 final} - {SEC(2019) 339 final} - {SWD(2019) 355 final} EN EN Table of Content of the Annexes (2/2) Annex 10: IAB opinion of 4 September 2013 & adjustments made ................................. 94 Annex 11: Administrative burden ................................................................................... 96 Annex 12: Consumer understanding of the energy label (displays) .......................... 100 Annex 13: Background: Energy databases and testing ............................................... 102 Annex 14: Background: Energy Flows, Luminance, HDR ......................................... 113 Annex 15: Background: Circular economy and other non-energy impacts. ............ 130 Annex 16: Acronyms & conversion table ..................................................................... 140 Annex 17: References ....................................................................................................
    [Show full text]
  • Bravia Theatre
    19245 Bravia HT 275x210 6/13/07 5:21 PM Page 1 C M Y CM MY CY CMY K Register your Sony BRAVIA Theatre product purchased between 1 July and 30 September 2007 at www.sony.co.za and you could win a HD BRAVIA Theatre System including a 40” BRAVIA LCD TV, 5.1 Ch. Blu-ray Matching Surround Sound System and a Blu-ray Player worth approximately R40 000! Prizes are subject to stock availability. In the event of non-availability of product, Sony has the right to change the prizes and offer alternative products to a similar value. Rules and conditions at www.sony.co.za www.sony.co.za | Sony Consumer Information Centre (011) 690-3555 E&O.E Design and specifications are subject to change without notice. Dimensions, weights and prices are approximate. “Sony” is a trademark of Sony Corporation. Other brand names may be registered trademarks of their respective owners. Dealers do not necessarily carry the full range of Sony products shown in this catalogue. Products supplied are subject to stock availability and pictures may be similar to products listed. All other trademarks, artwork and/or other are the property of their respective owners. "PLAYSTATION" is a registered trademark of Sony Computer Entertainment Inc. Apple and Apple iPod are registered trademarks of Apple Inc. Spider-Man, the Character: TM & © 2006 Marvel Characters, Inc. Spider-Man 3, the Movie: © 2006 Columbia Pictures Industries Inc. All Rights Reserved. © 2007 Layout and Design Sony Pictures Home Entertainment Inc. All Rights Reserved. Composite 19245 Bravia HT 275x210 6/14/07 1:33 PM Page 2 C M Y CM MY CY CMY K BRAVIA Theatre Projector Technologies THE SXRD® PANEL: Reflective in nature, rendering impressive image accuracy.
    [Show full text]
  • LCA Study of a Plasma Television Device
    Int J Life Cycle Assess (2010) 15:428–438 DOI 10.1007/s11367-010-0169-2 TELEVISION DEVICES LCA study of a plasma television device Roland Hischier & Isabelle Baudin Received: 15 May 2009 /Accepted: 17 January 2010 /Published online: 1 April 2010 # Springer-Verlag 2010 Abstract mix, such as the Union for the Coordination of Transmission Purpose Nowadays, there is one television device for every of Electricity (UCTE)-mix, causes an impact in the use phase four human beings, making television one of the most about two times higher than in the production phase. The popular pieces of electrical and electronic equipment in our production phase is dominated by the printed wiring boards society, with the so-called flat-screen technologies gaining and their various components—responsible for more than more and more market share. For one such technology, the three quarters of the impact of this first life stage. Last but not plasma display panel (PDP), no complete life cycle least, in the end-of-life (EoL) phase, substantial environ- assessment (LCA) studies have existed thus far, and mental benefits are possible through a modern recycling therefore, the question as to their environmental perfor- system. A comparison of the PDP with competing technol- mance, especially as compared with LCD technology, is ogies shows the PDP technology to be the more environ- still open. This paper describes a detailed LCA study of a mentally friendly one, based on the impact per square-inch of PDP television, including a first comparison of it with the screen. All technologies show thereby a similar picture— two competing technologies, the cathode ray tube and the production and use having high impacts, distribution being liquid crystal display technologies.
    [Show full text]
  • Shaping a Circular Economy in the Digital TV Industry: Focusing on Ecopreneurship Through the Lens of Dynamic Capability
    sustainability Article Shaping a Circular Economy in the Digital TV Industry: Focusing on Ecopreneurship through the Lens of Dynamic Capability Seungyeon Moon and Heesang Lee * Graduate School of Management of Technology, Sungkyunkwan University, Suwon 16419, Korea; [email protected] * Correspondence: [email protected] Abstract: In this study, we investigate how companies can contribute to achieving a circular economy (CE) in the electronics industry viewed through the lens of dynamic capability. In particular, we examine how companies can contribute through idiosyncratic ecopreneurship according to dynamic capabilities with three points: the dynamic capabilities of established companies, the formation of ecopreneurship according to idiosyncratic dynamic capabilities, and the shaping of a CE through the interplay of ecopreneurship and dynamic capabilities of established companies. We conducted a case study of five leading TV manufacturers (Samsung, LG, Sony, Hisense, and TCL) to verify our conceptual framework, which we derived from a literature review. The case study shows that a company’s contribution to the CE and ecopreneurship type largely depend on a combination of dynamic capabilities and business strategies. Based on the case study results, we derived managerial implications with three points: the approach of leading companies to CE with consideration of business strategies, leveraging ecopreneurship to gain competitiveness in the market, and the Citation: Moon, S.; Lee, H. Shaping a influence of micro- and meso-level dynamic capabilities on a company’s contribution to CE. Circular Economy in the Digital TV Industry: Focusing on Keywords: technology standards; eco-innovation; ecopreneurship; dynamic capabilities; circular Ecopreneurship through the Lens of economy Dynamic Capability. Sustainability 2021, 13, 4865.
    [Show full text]
  • Sony Ushers in a New Era of LCD Television with New Branding and Latest Line-Up Featuring Cutting-Edge Display Technologies
    Sony Ushers in a New Era of LCD Television with New Branding and Latest Line-up Featuring Cutting-edge Display Technologies New generation “BRAVIA” LCD TVs incorporate world’s first 7th generation Sony panel technology to deliver superior resolution Hong Kong, September 12, 2005 - Sony Corporation of Hong Kong Limited today unveiled its new branded portfolio of flat panel LCD televisions, “BRAVIA”, which stands for “Best Resolution Audio Visual Integrated Architecture”. The “BRAVIA” series features nine new models that leverage Sony’s technological expertise for outstanding picture quality. “BRAVIA” represents Sony’s vision of providing products with superior resolution for the digital and flat panel era. “Since the launch of Trinitron, Sony has enjoyed a strong foundation in display technologies. We are leveraging this strength in our latest range of LCD televisions, “BRAVIA”, which utilizes Sony panels that incorporate 7th generation technology. To meet the demands of the market, Sony is increasing its production of LCD televisions with the 7th generation panels to achieve economies of scale, while creating LCD TVs of the best picture quality ever available in the market,” said Mr Kunihiko Kawakita, Division Managing Director of Hong Kong Marketing Company, Sony Corporation of Hong Kong Limited. “By offering the consumer the high-resolution picture quality, superior audio fidelity, ease of use and the designer looks of our new “BRAVIA” brand, Sony is aiming for the number one position in Hong Kong’s LCD TV market,” added Mr. Kawakita. The Ultimate Display Panel Sony’s new “BRAVIA” LCD TVs come in three series, the V-Series, S-Series and B-Series that offer a wide variety of choice and functions suitable for every home theatre environment.
    [Show full text]