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Open Channel® Policy Enforcement

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Open Channel® Policy Enforcement

Datasheet

  • Mobile Traffic Management Software
  • Simplified Service Plan Creation

The proliferation of mobile devices and apps has placed enormous pressure on wireless carriers to manage data traffic more effectively. Subscribers are downloading more apps than ever before, and using those apps more intensively. Cellular bandwidth is stressed to the breaking point as carriers have no control over the behavior and data demands of apps.
In the highly competitive market for wireless data services, operators seek to match their offerings to the diverse preferences of end users. Open Channel Policy Enforcement simplifies the creation of a broad range of innovative mobile service plans tailored to the needs of the marketplace. For example, there may be a market for an unlimited e-mail only plan, or a plan allowing unlimited access to only certain social media apps. Policy Enforcement enables fine-grained control to permit access only to those apps included on the purchased data plan. Carriers regain the control over mobile data traffic that has been beyond their reach since the advent of smartphones, freeing them to innovate and more fully monetize their wireless infrastructure.
At the same time, carriers face great opportunities to create innovative new service plans addressing highly targeted customer needs. Unfortunately, they often have inadequate operational means to deliver plans that end users demand. Open Channel Policy Enforcement conserves network resources by managing traffic at the point of creation, rather than after it has already impacted the network. It improves the ability of operators to fully monetize their infrastructure investments with tailored service plans that match subscribers’ willingness to pay.
Traditional means of creating service plans are overly complex and rely on in-network enforcement. With these conventional tools, carriers can block apps in keeping with the terms of specialized service plans only after the data request has already crossed the radio access network. The network resources are effectively wasted. Open Channel Policy Enforcement conserves network bandwidth by applying carrier-defined policies at the mobile client, before data traffic impacts the network. Carriers are empowered to deliver innovative service plans in a network-efficient way.

Client-based Control

Open Channel Policy Enforcement lets mobile carriers specify granular, context-aware traffic management policies for enforcement on the mobile client. Network requests are managed by the client based on contextual information, including whether the device is being actively used, its radio connected state, time of day, subscriber billing plan, and more.

Powerful, flexible policy enforcement restores control over mobile data traffic to wireless carriers. Client-side policy enforcement conserves network resources, in contrast to network-side enforcement that occurs only after significant radio network resources have been consumed. Policy Enforcement lets carriers apply critical controls to help prevent mobile network overload, within the bounds of subscriber agreements. These policies help to ensure satisfactory service levels across the subscriber base when the volume of mobile data traffic threatens to create service outages.

Policy Enforcement Key Benefits

» Reduces costs for wireless operators » Enforces policies at the mobile client » Enhances subscriber value with targeted service plans » Helps to prevent network overload and maintain satisfactory service levels
» Manages mobile traffic with policy-based controls

Datasheet

In addition to Policy Enforcement, mobile operators can choose a combination of other Open Channel products for a solution tailored to their needs:

Client and Server Components

Like other Open Channel products from SEVEN Networks, Policy Enforcement is comprised of a client component and a server component. The server software provides a centralized platform for defining mobile traffic policies. Customers can choose between two deployment models for the server component. Hosted deployment allows customers to get the solution up and running as quickly as possible. In-network deployment of the server software is recommended for customers who want in-house, hands-on control over all aspects of the solution. In this model, the management server resides in the customer data center. Customers may also choose the hosted model for their initial deployment, transitioning to the in-network model at a later date. A REST-based interface provides tight integration with the operator’s centralized management systems. The client component enforces policies at the source of data traffic – the mobile device itself.

» Open Channel Signaling Optimization – Dramatically

reduces unnecessary signaling to relieve wireless network congestion.

» Open Channel Seamless Mobility – Ensures seamless

service delivery for applications when devices move between the wireless carrier network and Wi-Fi.
» Open Channel Wi-Fi QoE – Maximizes Wi-Fi offloading

while improving QoE for end users.

Open Channel Policy Enforcement Platform Support

Client: Android 2.3 and above

Management Server: Red Hat Linux 6.3

  • Mobile Clients
  • Radio Access Network Core and Internet

About SEVEN Networks

Regional
Internet
Core
Network

SEVEN Networks develops innovative software solutions that help wireless carriers and device manufacturers manage and optimize mobile traffic before it impacts the network. SEVEN’s flagship Open Channel products reduce operator costs, increase efficiency in the use of wireless infrastructure, and enhance end-user experience. Open Channel extends management of data traffic from the network to the mobile client, bringing immediate capacity relief to overloaded networks. Operators gain actionable intelligence on their networks, application activity is optimized, and unnecessary signaling activity is significantly reduced.

Base
RNC

Station

On-device Policy Enforcement

DPI
Extending Control to the Edge
Proxy
PRCF

Open Channel Policy Enforcement pushes centrally defined policy controls to the mobile client

SEVEN Networks solutions are deployed worldwide at major carriers across the five continents. For more information, visit SEVEN online at www.seven.com or follow us on Twitter at

www.twitter.com/SEVEN_Networks.

Open Channel Product Family

Policy Enforcement is one in an entire family of software products designed to deliver superior mobile traffic visibility, optimization, and management across the broader wireless ecosystem.

When Open Channel received the GSMA 2011 Technology Breakthrough Award, judges said it was “a truly urgent and much-needed solution that addresses key and critical issues for today’s exponentially growing mobile broadband networks.”

Signaling Optimization Enforcement

  • Policy
  • Seamless

Mobility
Wi-Fi QoE

Mobile Analytics Platform

Open Channel Platform

SEVEN Networks World Headquarters

959 Skyway Road, Suite 100 San Carlos, CA 94070 USA +1(650)381-2500

Open Channel products work together to optimize and manage mobile traffic before it impacts the network. The Open Channel platform forms the foundation for sophisticated mobile analytics offering deep insight into network traffic patterns, and for delivering actionable intelligence to help carriers optimize finite network resources.

©2013 SEVEN Networks, Inc. All rights reserved. The information contained in this document represents the current view of SEVEN Networks, Inc. SEVEN and Open Channel are registered trademarks or trademarks of SEVEN Networks, Inc. in the United States and/or other countries. Other product or company names mentioned herein may be the trademarks of their respective owners.

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