Open Channel® Policy Enforcement

Datasheet

Mobile Traffic Management Software Simplified Service Plan Creation The proliferation of mobile devices and apps has placed In the highly competitive market for wireless data services, enormous pressure on wireless carriers to manage data traffic operators seek to match their offerings to the diverse more effectively. Subscribers are downloading more apps than preferences of end users. Open Channel Policy Enforcement ever before, and using those apps more intensively. Cellular simplifies the creation of a broad range of innovative mobile bandwidth is stressed to the breaking point as carriers have no service plans tailored to the needs of the marketplace. For control over the behavior and data demands of apps. example, there may be a market for an unlimited e-mail only plan, or a plan allowing unlimited access to only certain At the same time, carriers face great opportunities to create social media apps. Policy Enforcement enables fine-grained innovative new service plans addressing highly targeted control to permit access only to those apps included on the customer needs. Unfortunately, they often have inadequate purchased data plan. Carriers regain the control over mobile operational means to deliver plans that end users demand. data traffic that has been beyond their reach since the advent Open Channel Policy Enforcement conserves network of , freeing them to innovate and more fully resources by managing traffic at the point of creation, rather monetize their wireless infrastructure. than after it has already impacted the network. It improves the ability of operators to fully monetize their infrastructure Traditional means of creating service plans are overly investments with tailored service plans that match subscribers’ complex and rely on in-network enforcement. With these willingness to pay. conventional tools, carriers can block apps in keeping with the terms of specialized service plans only after the data request has already crossed the radio access network. The Client-based Control network resources are effectively wasted. Open Channel Open Channel Policy Enforcement lets mobile carriers Policy Enforcement conserves network bandwidth by applying specify granular, context-aware traffic management policies carrier-defined policies at the mobile client, before data traffic for enforcement on the mobile client. Network requests impacts the network. Carriers are empowered to deliver are managed by the client based on contextual information, innovative service plans in a network-efficient way. including whether the device is being actively used, its radio connected state, time of day, subscriber billing plan, and more.

Powerful, flexible policy enforcement restores control over Policy Enforcement Key Benefits mobile data traffic to wireless carriers. Client-side policy enforcement conserves network resources, in contrast to »» Reduces costs for wireless operators network-side enforcement that occurs only after significant »» Enforces policies at the mobile client radio network resources have been consumed. Policy »» Enhances subscriber value with targeted service plans Enforcement lets carriers apply critical controls to help prevent mobile network overload, within the bounds of subscriber »» Helps to prevent network overload and maintain agreements. These policies help to ensure satisfactory service satisfactory service levels levels across the subscriber base when the volume of mobile »» Manages mobile traffic with policy-based controls data traffic threatens to create service outages. Datasheet

Client and Server Components In addition to Policy Enforcement, mobile operators can choose a combination of other Open Channel products for a solution Like other Open Channel products from SEVEN Networks, tailored to their needs: Policy Enforcement is comprised of a client component and a server component. The server software provides a »» Open Channel Signaling Optimization – Dramatically centralized platform for defining mobile traffic policies. reduces unnecessary signaling to relieve wireless Customers can choose between two deployment models network congestion. for the server component. Hosted deployment allows »» Open Channel Seamless Mobility – Ensures seamless customers to get the solution up and running as quickly as service delivery for applications when devices move possible. In-network deployment of the server software is between the wireless carrier network and Wi-Fi. recommended for customers who want in-house, hands-on control over all aspects of the solution. In this model, the »» Open Channel Wi-Fi QoE – Maximizes Wi-Fi offloading management server resides in the customer data center. while improving QoE for end users. Customers may also choose the hosted model for their initial deployment, transitioning to the in-network model at a later date. A REST-based interface provides tight integration with Open Channel Policy Enforcement the operator’s centralized management systems. The client Platform Support component enforces policies at the source of data traffic – Client: Android 2.3 and above the itself. Management Server: Red Hat Linux 6.3

Mobile Clients Radio Access Network Core and Internet

About SEVEN Networks Regional Core Internet Network SEVEN Networks develops innovative software solutions that Base RNC help wireless carriers and device manufacturers manage and Station optimize mobile traffic before it impacts the network. SEVEN’s On-device DPI flagship Open Channel products reduce operator costs, increase Policy Extending Control to the Edge efficiency in the use of wireless infrastructure, and enhance Enforcement PRCF Proxy end-user experience. Open Channel extends management of data traffic from the network to the mobile client, bringing immediate capacity relief to overloaded networks. Operators gain actionable Open Channel Policy Enforcement pushes centrally intelligence on their networks, application activity is optimized, defined policy controls to the mobile client and unnecessary signaling activity is significantly reduced.

SEVEN Networks solutions are deployed worldwide at major carriers across the five continents. For more information, visit Open Channel Product Family SEVEN online at www.seven.com or follow us on at Policy Enforcement is one in an entire family of software www.twitter.com/SEVEN_Networks. products designed to deliver superior mobile traffic visibility, optimization, and management across the broader wireless ecosystem. When Open Channel received the GSMA 2011 Technology Breakthrough Award, judges said it was “a truly urgent and much-needed solution that addresses key and critical issues for today’s exponentially growing mobile broadband networks.” Signaling Policy Seamless Wi-Fi Optimization Enforcement Mobility QoE

Mobile Analytics Platform

Open Channel Platform SEVEN Networks World Headquarters 959 Skyway Road, Suite 100 San Carlos, CA 94070 USA Open Channel products work together to optimize and manage +1(650)381-2500 mobile traffic before it impacts the network. The Open Channel platform forms the foundation for sophisticated mobile analytics ©2013 SEVEN Networks, Inc. All rights reserved. The information contained in this document represents the current view of SEVEN Networks, Inc. offering deep insight into network traffic patterns, and for SEVEN and Open Channel are registered trademarks or trademarks of delivering actionable intelligence to help carriers optimize finite SEVEN Networks, Inc. in the and/or other countries. Other product or company names mentioned herein may be the trademarks of network resources. their respective owners.