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1. Corporate Summary 2. Our Strength 3. Growth Strategy 4. Reference

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1. Corporate Summary 2. Our Strength 3. Growth Strategy 4. Reference Sapporo Namba Shinjuku Store Store West Store Securities Code: 3048 Ａ Ｂ Ｃ Kashiwa Fujisawa Yurakucho Store Store Store Ｄ Ｅ Ｆ Tenjin Ikebukuro Nagoya Sta. Build. No.2 Main Store West Store Ｇ Ｈ Ｉ Overseas IR November 2007 Table of Contents 1. Corporate Summary 2. Our Strength 3. Growth Strategy 4. Reference 1 1. Corporate Summary 2 The only Listed “Urban-type” Mass Merchandiser “A complex of specialty stores that are committed to Visions bringing you a more affluent lifestyle” Position in the The 4th largest electronic appliance retailer with a market share of industry 6.4% Classifications of electronic The only listed company of the “Urban type” electronic retailer retailers Branch policy “Urban-type” x “Station front” x “Large scale” Both Net sales (JPY 542.2 billion) and Operating income (JPY Performance 16.0 billion) hit a record-high for the year ended Aug 2007 3 Position in the Electronic Retailer Market The 4th place in the industry for FY2007 (5th in 2006) Yamada Denki 14,436 <Market Share> Edion 7,402 Yamada Denki 17.0% Yodobashi Camera (unlisted) 6,462 その他 Edion 8.7% Bic Camera 5,422 41.3％ Yodobashi Camera 7.6% Kojima 5,013 (unlisted) Bic Camera 6.4% K’s HD 4,311 Kojima 5.9% Best Denki 3,689 K’s HD 5.1% Best Denki 4.3% Joshin Denki 3,157 Johshin Denki 3.7% (JPY in 100 million) 0 3,000 6,000 9,000 12,000 15,000 Source: Created by us based on the documents disclosed by each company (Nikkei MJ for Yodobashi Camera) Note: Feb/07 consolidated results for Best Denki, Mar/06 non-consolidated results for Yodobashi Camera, Aug/07 consolidated forecasts for us, Mar/07 consolidated results for others The shares were calculated based on the fiscal ’04 industry market scale of approximately 8.5 trillion yen (source: RIC). 4 Bic Camera = “Urban-type” Large / high Yodobashi Camera 1. Sales per store Urban 2. Sales per floor space 3. Number of type items in the inventory Yamada Denki Edion 4. Inventory turnover K’sHD Kojima Joshin Best Denki Denki ビックカメラ Suburbanビックカメラ type ビックカメラ YＤ社 YＤ社 YＤ社 Small Sales floor space per store Large 5 Characteristics of Products of “Urban-type” Stores Urban-type Suburban- Bic type Camera ＹＤ Sales Sales Home composition composition Electronics 15.9％ ＜ 36.7％ ■The sales composition of products such as white goods is low - Demonstration sale - Promotion of energy saving products Information and Sales Sales communication composition ＞ composition devices 40.2％ 27.6％ ■The sales composition of a product needing a product explanation such as a PC or a digital camera is high Source: Bic Camera (based on disclosed information) Bic Camera (07/8 non-consolidated), YD (07/3 consolidated) 6 Expanding “Urban-type Market” Increasing urban population Metropolis total (2005 & 2006) Approx. +250,000 people Sapporo Fukuoka Osaka Tokyo 23 wards (2005 & 2006) Approx. +147,000 people Chiba Nagoya Yokohama Kawasaki 7 Large Scale Stores Located in Populated Areas “Urban type” x “Station front” x “Large scale” under alliance with JR 25 Bic Camera stores Ikebukuro Main Store H ■Sapporo Store A Ikebukuro East General Build. Ikebukuro East Camera Build. Ikebukuro West Store PC Build. Ikebukuro Main Store Niigata Station Store (tentative name) Feb 09 (Scheduled) ■Yurakucho Store F (Main Build./Annex) ■Shinjuku West Store C Shinjuku East Store Takasaki East Exit Store ■JR Kyoto Station Store Shibuya East Store Aug 07, sales floor area: approx. 8,000㎡ ■Tachikawa Store Shibuya Hachiko Store Okayama Station Store (tentative name) Nov 07 (Scheduled), sales floor area: approx. 8,200㎡ ■Lazona Kawasaki Store Yokohama West Store Kashiwa Store D ■Fujisawa Store E PC Build. Yokohama Station Store Omiya West Sogo Store ■Namba Store B Shin-Yokohama Store Tenjin Build. No.1 Hamamatsu Store (tentative name) Tenjin Build. No.2 G ■Nagoya Sta. West Store I Autumn 08 (Scheduled) New Shin Yokohama Station Store (tentative name) Mar 08 (Scheduled), ■ represents the stores whose floor space is 10,000㎡ or more sales floor area: approx. 7,000㎡ 8 Financial Highlights (Consolidated) Operating Income / Net Income / Sales Operating Income margin Net Income Margin JPY in billion JPY in billion JPY in billion （％） （％） 6,000600 20020 4.0 2.5 3.6 12012 3.0 2.1 5,000500 3.1 2 15 150 2.5 3.0 909 4,000400 2.4 1.5 1.5 1.3 5,890589 18518.5 3,000300 10010 2.0 5,422542 606 12.4124 1 15715.7 16016.0 2,000200 4,804480 0.7 0.7 12012.0 Forecast Forecast Forecast 8.081 4,331433 505 1.0 9.898 303 6.060 4,067407 0.5 1,000100 2.727 3.030 0 0 0.0 0 0 '04.8 '05.8 '06.8 '07.8 '08.8 '04.8 '05.8 '06.8 '07.8 '08.8 '04.8 '05.8 '06.8 '07.8 '08.8 9 2. Our Strength 10 “Urban type” x “Station front” x “Large scale” Flagship store – Yurakucho Store - 11 Our Strengths Corporate A - Chosen as “the most dynamic company” for 6 consecutive years! Image - Over 750 “qualified” expert sales persons (leaders) B Expertise - About 700,000 items - Placing great value on customers’ in-store sensory experience, sales Store Making persons are encouraged to make suggestions or proposals to C Know-how customers - Setting various consultation counters - Per store sales, per 1m2 sales , inventory turnover D Efficiency - Stable customer attractions (even for weekends or bad weather) 12 A. Corporate Image Superiority of Recruiting Popularity ranking where job-seekers want to work 1st Bic Camera 257th 2nd YC 354th 3rd YD 902th (Surveyed by Recruit Co., Ltd.) ■ Recruiting according to 19 types of job “Dynamic company” No.1 for 6 consecutive years [Business people survey] [General individual survey] Strong sales ability Willing to change st st st st １/1,178 companies１/ 1,178 companies１/1,178 companies１/1,178 companies 2nd: Kirin Brewery 2nd: Nissan Motor 2nd: Yodobashi Camera nd 2 : Coca-Cola Japan 3rd: Toyota Motor 3rd: Yodobashi Camera 3rd: Fuji TV Network 3rd: Fuji TV Network Nihon Keizai Shinbun (Nikkei) ■ High brand recognition “Corporate Image Research” Year 2006 Ranking 13 B. Expertise Training program focusing on the acquisition of expertise “Qualified” expert advisors Well-developed ■ More than 750 “qualified” expert advisors training program to (our unique system) develop expertise StudyStudy meetingsmeetings ledled byby 3rd party license recommended employeesemployees withwith qualificationqualification asas ■ More than 400 Home appliances “professional“professional advisor”advisor” advisors Entitled by the Association for Electronic Home Appliances ■ Approx. 70 photo masters (3rd grade – EX) International Culture College Association Photo Master License Exam. Committee ■ Other qualifications Study meeting (Dot Com Master, bicycle mechanic, etc. ) 14 C. Store Making Know-how Clock Large projector corner PC consulting counter Camera Cooking electronics demonstration corner Digital broadcasting consulting corner Head Phone Demonstration and comparison corner Bulk buying Importance of the “looks” and the Providing various consultation About 700,000 items “fit” inside the store counters 15 D. Efficiency Highly efficient “Urban type” stores Net sales per store under direct management Net sales per 1㎡ Bic Camera 17,856 Bic Camera 3,081 YD 4,780 YD 1,383 E 2,039 (JPY in million) E 802 (JPY in thousand) 0 5,000 10,000 15,000 20,000 0800 1,6002,400 3,200 Source: Calculated by us based on the documents disclosed by each company Note: Aug/06 non-consolidated results for us, Mar/07 non-consolidated results for YD, Mar/07 consolidated results for E High inventory turnover Annual inventory turnover Bic Camera 21.4 YD 11.0 21.4 Times * E 8.3 GMS IY 19.1 （times） 0 5 10 15 20 25 Source: Calculated from the documents disclosed by each company Note: Aug/06 non-consolidated results for us, Mar/07 non-consolidated results for YD, Mar/07 consolidated results for E, Feb/07 non-consolidated results for major * <Sales / (Inventory at beginning of the period +Inventory at end of the period) *1/2> supermarket operator IY 16 3. Growth Strategy 17 Continuous Growth Strategy We continue to grow capitalizing on our strengths of “Urban type” “Urban-type” x “Station front” x “Large scale” A Store Opening About 2 stores per year B Store Renovation Working out in a planned way C Internet Shopping Renewal of websites, common use of points with actual stores Starting TV shopping in December 2007 mainly through D TV Shopping Nippon BS Broadcasting Corporation, own subsidiary E Affinity Cards “Bic Camera Suica Card”, in alliance with East Japan Railway F Business Alliance Business alliance with Edion and Best Denki 18 A. Store Opening Store Opening Plans ~ Oct 2007 ■Aug 2007 JR Kyoto Station Store (Sales floor area: 8,000㎡) In store ticket gate ■Sep 2007 Sofmap Akihabara directed to platforms New Main Building ㎡ (Sales floor area: 4,600 ) JR Kyoto Station Store Nov 2007 ~ ■Nov 2007 Okayama Station Store (Sales floor area: 8,200㎡) ■March 2008 New Shin Yokohama Station Store Okayama Station Store (Sales floor area: 2,000㎡⇒7,000㎡ ) ■Autumn in 2008 JR Hamamatsu Station Store * (Engaged floor area: 4,500㎡) ■Feb 2009 JR Niigata Station Store * New Shin Yokohama (Engaged floor area: 10,600㎡) * Tentative name Station Store 19 B. Store Renovation Renewal of Ikebukuro Main store (June 29th). A dramatic increase in the capability to attract customers (approx. a yoy 20% increase for July through September) Details of the renovation - Expansion of the sales floor area for home electronics - Establishment of a “demonstration room equipped with high-end audio-visual equipment - Started to deal in personal computer-related products - Renovation of interior and exterior of the building (Addition of escalators, change in exterior design, etc.) Other existing stores will carry out a renovation to enhance their competitiveness 20 C.
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