• NOMINATE TODAY • Award Programs Underway CoSIDA Special Awards ESPN Academic All-America® Academic All-America® Hall of Fame CoSIDA digest –  2010 COSIDA OCTOBER DIGEST Nominations Open for CoSIDA Awards

Table of Contents . . . Special Awards Process Underway...... 5 Academic All-America Nominations Process Open...... 6-7 Academic All-America Calendar for 2010-11...... 8 Academic All-America Hall of Fame Nominations Open...... 9 Supporting CoSIDA > Emmert Prepares to Lead NCAA...... 10-11 • Allstate Sugar Bowl...... 14 CoSIDA Corner/Larry Dougherty...... 13 • ASAP Sports...... 12 PR Success Means Face Time, not just Facebook...... 15 • CBS College Sports...... 23 Ball State Sports Link to Produce Content for Fox College Sports...... 17 • ESPN...... 45 Follow Academic All-America on Facebook & Twitter...... 18 • Fiesta Bowl...... 14 CoSIDA Calendar...... 20 • Heisman Trophy...... 16 Eclaro Sports Makes Offer to CoSIDA Members ...... 21 • Liberty Mutual...... 16 CoSIDA Becomes Affiliate of NASPAA...... 22 • Lowe’s Senior CLASS Award...... 4 Academic All-America Hall of Fame Moves into NCAA Hall...... 23-25 • NCAA...... 19 CoSIDA Transactions...... 32-33 • NFL...... 35 Mickey Holmes Passes Away...... 24 • Populous...... 4 Future CoSIDA Workshop Sites...... 35 • Rose Bowl Game ...... 4 Five Questions with Jessica Poole...... 36-37 • SIDEARM Sports...... 2 Committee Goals and Objectives for 2010-11...... 38-41 • Sports Systems...... 14 Board of Directors Initiatives for 2010-11...... 42 Marco Island - 2011 Convention Site...... 43 • TRZ Sports...... 14 Board of Directors Contact Information...... 44

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CoSIDA digest –  WHAT’S NEW With CoSIDA ? SPECIAL AWARDS PROCESS IS UNDERWAY NOMINATION DEADLINE IS TUESDAY - JANUARY 11

The CoSIDA Special Awards process is underway for the nomination and selection of the award winners that will be honored at the 2011 Convention in Marco Island, Fla.

Membership information and nomination award criteria are found here: http://cosida.com/Awards/index.aspx.

Nominations for Special Awards are open year-round.

Please note that the deadline for CoSIDA Special Awards nominations is TUESDAY, JANUARY 11 - a date significantly earlier than in previous years. This was done to provide more time to handle various administrative and management aspects of the program.

We encourage all CoSIDA members to nominate colleagues they feel deserve consideration for any of our Special Awards.

CoSIDA digest –  ACADEMIC ALL-AMERICA PROCESS IS UNDERWAY DEADLINES IN OCTOBER

ESPN Academic All-America nominations are now open.

Deadlines for nominations for soccer, , and football Academic All-America programs close in October. A full list of deadlines can be accessed by going to: www.cosida.com/Awards/allamerica.aspx.

If you have questions on the process and CRITERIA for Academic All- America candidates, check the “Nomination Criteria” information on the following page.

Those final nomination deadlines are as follows: Men’s and Women’s Soccer (close at 6 pm ET on Oct. 12th), Women’s Volleyball (nominations close at 6 pm ET on Oct. 19th) and Football (nominations close at 6 pm ET on Oct. 19th). These deadlines will be strictly adhered to. There will be no extensions and no exceptions if the deadline is missed. Please plan appropriately now to make sure you have information in place to meet the respective deadlines.

Note: The AAA program is now called “ESPN Academic All-America”; no longer is it the “ESPN the Magazine Academic All-America” program.

CoSIDA digest –  CoSIDA selects Academic All-America® teams in 12 programs: - Men’s Soccer (nominations accepted Oct. 1-Oct.12, 2010) - Women’s Soccer (nominations accepted Oct. 1-Oct. 12, 2010) - Football (nominations accepted Oct. 5-19, 2010) - Women’s Volleyball (nominations accepted Oct. 5-19, 2010)- Men’s Basketball (nominations accepted Jan. 4-18, 2011) - Women’s Basketball (nominations accepted Jan. 4-18, 2011) - Baseball (nominations accepted Apr. 5-19, 2011) - Softball (nominations accepted Apr. 5-19, 2011) - Men’s At-Large (nominations accepted Apr. 19-May 3, 2011) - see sports listings below - Women’s At-Large (nominations accepted Apr. 19-May 3, 2011) - see sports listings below - Men’s Track & Field/Cross Country (nominations accepted May 3-17, 2011) - Women’s Track & Field/Cross Country (nominations accepted May 3-17, 2011)

Only 2010-11 CoSIDA members may nominate and vote References and reminders for the Per CoSIDA policy, you must be a current 2010-11 dues-paying ESPN Academic All-America® program member of our organization in order to nominate your student- athletes for AAA honors. If you have yet to pay 2010-11 dues, * Men’s and women’s soccer nominations run from Oct. 1-12, your options are listed below. followed by women’s volleyball and football nomination period (Oct. 5-19). Note: the regular dues payment deadline has passed (as of Sept. 15), and you will be assessed a $30.00 late fee when paying * Only current 2010-11 CoSIDA members may nominate dues from this point on during the academic year. (EXCEP- student-athletes for this honor, and only current members TIONS to the late fee: any first-time member of CoSIDA or may cast votes as well. anyone who has moved to a new organization/school after Sept. 15 to begin a new position. There is a check box on the online payment form if you fall under this exception * If you are NOT a current 2010-11 CoSIDA member, please see category). the membership information below. • Membership benefits and membership categories found • The official name: ESPN Academic All-America® program (no here: http://cosida.com/About/memberbenefits.aspx longer ESPN the Magazine) • There are numerous reasons why a CoSIDA membership • Log in for 2010-11 ESPN Academic All-America® nominations is a great VALUE (see link): (live on Oct. 1): http://cosida.com/aa/default.aspx http://cosida.com/media/documents/2010/9/Why_Join_ and_Become_Involved_in_CoSIDA.pdf • Schedule for Academic All-America nominations, voting & • Login to pay dues online: Go to www.CoSIDA.com and selections (.pdf): http://bit.ly/cGLN1o select the “Membership” link on the upper bar. At the pull- down menu, choose “Membership Online Renewal & Login • CoSIDA District Breakdown (Districts 1-8): Information” and you will be brought here: http://cosida. http://cosida.com/About/districtbreakdown.aspx com/register.aspx

• Please fill out each nomination form FULLY and make sure • Pay 2010-11 dues via check here via the mail-in form. that you list your school name EXACTLY as you wish to see it on Note: If choosing this option, you must allow for processing time, which may not coincide with the AAA deadlines listed the certificates and awards. Make sure to include your DISTRICT above. affiliation in the “district” pulldown menu (see breakdown of http://cosida.com/membership/renewalform.aspx district lists above). NO P.O. Box addresses will be accepted this year; please use your shipping/package delivery address.

CoSIDA digest –  2010-11 SCHEDULE FOR ACADEMIC ALL-AMERICA® NOMINATIONS AND SELECTIONS

Program M/W Volleyball Football M/W Baseball/ M/W Track/Cross Soccer Basketball Softball At-Large Country

Nomination Forms Fri. Oct. 1 Tues. Oct. 5 Tues. Oct. 5 Tues. Jan. 4 Tues. Apr. 5 Tues. Apr. 19 Tues. May 3 Available

Nomination Tues. Oct. 12 Tues. Oct. 19 Tues. Oct. 19 Tues. Jan. 18 Tues. Apr. 19 Tues. May 3 Tues. May 17 Deadline

DCs Finalize Fri. Oct. 15 Fri. Oct. 22 Fri. Oct. 22 Fri. Jan. 21 Fri. April 22 Fri. May 6 Fri. May 20 Ballots

District Ballot Voting Tues. Oct. 26 Tues. Nov. 2 Tues. Nov. 2 Tues. Feb. 1 Tues. May 3 Tues. May 17 Tues. May 31 Deadline

Academic All-District® Team Thurs. Oct. 28 Thurs. Nov. 4 Thurs. Nov. 4 Thurs. Feb. 3 Thurs. May 5 Thurs. May 19 Thurs. June 2 Release Date

Updating Deadine for First-Team Mon. Nov. 1 Mon. Nov. 8 Mon. Nov. 8 Mon. Feb. 7 Mon. May 9 Mon. May 23 Mon. June 6 All-District Selections

NC OKs National Tues. Nov. 2 Tues. Nov. 9 Tues. Nov. 9 Tues. Feb. 8 Tues. May 10 Tues. May 24 Tues. June 7 Ballot

National Ballot Voting Tues. Nov. 9 Tues. Nov. 16 Tues. Nov. 16 Tues. Feb. 15 Tues. May 17 Tues. May 31 Tues. June 14 Deadline

AAA Teams to Wed. Nov. 10 Wed. Nov. 17 Wed. Nov. 17 Wed. Feb. 16 Wed. May 18 Wed. June 1 Wed. June 15 Vice-Chair

Academic Tues. Nov. 16 Mon. Nov. 22 Tues. Nov. 23 Tues. Feb. 22 Tues. May 24 Tues. June 7 Tues. June 21 All-America® (men) (men) (men) (men) (men) Team Thurs. Nov. 18 Thurs. Feb. 24 Thurs. May 26 Thurs. June 9 Thurs. June 23 Release (women) (women) (women) (women) (women) Date(s)

NOTE: Academic All-America team release dates are subject to change depending on ESPN availability.

updated May 27, 2010

CoSIDA digest –  ACADEMIC ALL-AMERICA HALL OF FAME 2011 NOMINATION/VOTING TIMELINE AND INFORMATION CoSIDA Members: During the recent CoSIDA Convention in San • Earned Academic All-America® Team honors during his/her collegiate Francisco, the Academic All-America Hall of Fame® inducted its 23rd career or must meet the criteria for an Honorary Inductee. class to bring the total number of Academic All-America Hall of Fame® • Graduated with a cumulative GPA of at least 3.00 on a 4.00 scale. members to 112. As you are preparing for the upcoming academic and • Received college diploma for at least 10 years ago. athletic seasons, please keep in mind any potential nominees for the • Proven career success and philanthropic service. Academic All-America Hall of Fame®. HONORARY INDUCTION Please begin researching potential candidates, especially those former An Honorary Inductee is a person who, or an organization which, has student-athletes that would fall into the honorary category, now to have made a significant contribution to the Academic All-America Committee, the most complete information when the forms become available. If Teams or Hall of Fame. The honorary designation may be awarded to a you nominated a former student-athlete on-line last year, you will have former scholar-athlete whose collegiate career pre-dated the Academic access to those forms to update information. All-America program in his/her particular sport. The eligible candidates’ academic and athletic achievements must meet minimum criteria for Below is a timeline and a fact sheet for the Academic All-America Hall of selection to the Hall of Fame. Fame®. Please contact me for more information. SELECTION PROCEDURE Thank you. Sports Information Directors nominate former Academic All-Americas annually. A national ballot consisting of all eligible candidates (more than Mark Fleming 100 each year) is distributed to the CoSIDA Board of Directors and the Sports Information Director/ Academic All-America Committee in an on-line process to determine the Academic All-America Hall of Fame Coordinator “Top 25” finalists. Moravian College 1200 Main Street The “Top 25” finalists ballot is prepared for a 12 member Hall of Fame Bethlehem, PA 18018 selection committee, which is made up of the program spokesperson, CoSIDA representatives, current Hall of Fame members and a sponsor Office - (610) 861-1472 dignitary. The Hall of Fame selection committee selects a maximum of Fax - (610) 861-1581 four inductees and, when warranted, an Honorary Inductee for each Cell - (610) 390-7545 induction ceremony. Email - [email protected] HALL OF FAME MEMBERS OVERVIEW 2011 Academic All-America® Hall of Fame Since its inception, the Academic All-America Hall of Fame has Nomination/Voting Timeline recognized U.S. Senators and Representatives, military heroes, attorneys, physicians, college presidents, Nobel Prize recipients and Sept. 1st - Nomination form available on-line leading figures of corporate America. There has also been a fair share Nov. 1st - Close of nominations of sports legends including Bill Walton, Pat Haden, Lynette Woodard, Nov. 8th - Ballot available to AAA Committee & CoSIDA Board of Directors Steve Young, Brock Strom, Joe Theisman, Lynn Barry, Cris Collinsworth, Nov. 21st - Close of voting Bill Bradley, Bernie Kosar, Tracy Caulkins-Stockwell, Merlin Olsen and Nov. 29th - Schools contacted for information on finalists Danny Ainge. Dec. 10th - Deadline for information on finalists MASTER OF CEREMONIES Dick Enberg, CBS Sports Emmy award-winning commentator, has ABOUT THE EVENT served as the official spokesperson for the Academic All-America Created in 1988, the Academic All-America Hall of Fame® recognizes Teams Program and is the Academic All-America Hall of Fame master Academic All-Americas who have achieved lifetime success in their of ceremonies (when his schedule permits) since 1985 to present. A professional careers and are committed to philanthropic causes in the complete bio is available upon request. communities where they reside. Four to five deserving candidates are inducted at an annual awards ceremony. DICK ENBERG AWARD Established in 1997, the Dick Enberg Award is given annually to a A total of 112 Academic All-Americas have been inducted into the Hall person whose actions and commitment have furthered the meaning of Fame since its inception. The Class of 2011 will be inducted at the and reach of the Academic All-America® Teams Program and/or the annual CoSIDA Convention in Marco Island, Florida, in June, 2011. student-athlete while promoting the values of education and academics. The award was created in part to recognize Dick Enberg’s passion and SELECTION CRITERIA support of the Academic All-America program for the past 20 years To be eligible, an Academic All-America must have: and more importantly, his dedication to education for more than four • Received a nomination by his/her alma mater’s sports information decades. director.

CoSIDA digest –  by Gary Brown, NCAA.org (graphic courtesy of NCAA.org) When Mark Emmert comes to the national office constituents, Emmert nonetheless said his first order for the first time October 5 as NCAA president rather of business will be to get to know the Association’s than NCAA president-elect, he will have waiting membership – many of whom he’s already worked for him an Association firmly grounded in student- with – even better. athlete academic success, an organization financially “First and foremost I need to get to know all of fortified by a 14-year, $10.8 billion broadcast and our people both internally – the commissioners and digital rights agreement with CBS and Turner, a presidential leaders and athletics directors – and our governance structure committed to student-athlete external stakeholders and start to build relationships,” well-being and an NCAA brand enhanced by more Emmert said. “I know a great many of them already, than a decade of over 400,000 student-athletes but that’s just the tip of the iceberg.” going pro in something other than sports. He also will work aggressively on an agenda Emmert also will face issues familiar to his shaped by the broad themes of academic success, four chief executive predecessors: misperceptions student-athlete well-being, financial stability and and confusion over the Association’s amateurism collaboration among diverse constituents. He already principles, growing commercial pressures that has been plenty visible as president-elect, speaking threaten the collegiate model of athletics, increasing at the NACDA convention, the Division II Chancellors reliance on institutional subsidies to balance athletics and Presidents Summit and the NCAA Champions budgets, and unsavory influences from external Forum for prospective head football coaches, among forces that do not have the student-athletes’ best other engagements this summer. Emmert also has interests in mind. faced the press, noting his agenda in just about all the Emmert is familiar with the successes and major media outlets. challenges of the more than century-old NCAA Among what he has learned about the NCAA after three decades in higher education leadership, in the 160 days between being announced as the including stops as chief academic officer at Association’s fifth chief executive on April 27 and Connecticut, chancellor at LSU and most recently actually starting his duties on October 5 include: president at Washington. Armed with experience in overseeing mega- • The breadth of commitment from the NCAA million-dollar athletics programs and known for membership: building relationships and collaborating with “I’ve learned an enormous amount about how we engage with the membership. I obviously had an

CoSIDA digest – 10 appreciation for some of the complexity of it before – I That means, Emmert said, starting with the have a deeper appreciation for it now.” fundamental premise that the NCAA’s authority is given by or lent by the members themselves. • The challenges of a representative and complex The NCAA is an organization that advances its governance structure: agenda almost entirely by the use of discussion and “The Association’s governance operation is persuasion, he said. broader and more complex than even I understood. “And while some of these issues might lie outside Today as I look at it, I realize to a greater extent the purview of the membership, they are in fact the need for constant communication and these same kinds of issues where in order interaction with that membership so we to advance the cause of our student- can do things collaboratively but also athletes, we need to be thoughtful and so we can get things done.” persuasive and understand what the factors are for all the people we • The immediate issues: partner with,” Emmert said. “People are concerned “You’ve got to approach about financial health of our student-athlete retention issues colleges and universities. such as the one-and-done rule They are struggling with how in a fashion that is sympathetic athletics fits into a more rigid to all the needs of all the financial construct. Also, there is parties involved and manage it a growing concern about creeping in a diplomatic and constructive commercialism and how we protect dialogue. If you just jump up and amateurism in intercollegiate athletics. down and waive your arms and shout, Those are themes that keep coming back you’re not going to do anything except again and again. And those are the issues I want to frustrate people. So instead, we have to find a address assertively.” way to engage in meaningful discussion with people who do have control over those issues.” • Communication as a priority: As for his primary goal as a first impression? “If we are as clear about our communication as “For people to understand how deeply committed I we can be, if we educate as many people about the am to the student-athlete experience,” Emmert said. processes and the rules of engagement by which we For many in the NCAA construct, that impression practice enforcement, set eligibility standards and already has been favorably implanted. create safe competitive environments for our student- Jim Isch, who is transitioning from his role athletes – if we are as transparent as we can be about as interim president to be the Association’s chief what we are trying to accomplish, then I think we can operating officer, said people who have not yet met elevate the perception of the Association.” Emmert will have the same favorable reaction when Emmert also is familiar with the thornier issues they do. that have dominated the collegiate landscape over “Mark has a personality that allows him to befriend the past few months, such as conference realignment, just about everyone,” said Isch, who worked with the omnipresent idea of a football playoff in the Emmert in the 1990s at Montana State when Emmert Division I Football Bowl Subdivision, pay for play, was the provost and Isch was vice president for the involvement of agents in big-time sports, and administration and finance. the effect of the NBA’s “one-and-done” rule on the “He takes the time to understand issues, reach Association’s most high-profile and financially solvent out to people to get various opinions and then form championship sport. his own direction. He’s a tireless worker and someone Not all of those issues are ones the NCAA owns, that our membership will not only enjoy but also be but Emmert says he will develop partnerships and extremely happy in five years, in 10 years, that Mark collaborate to resolve these broader issues in ways Emmert was at the helm of the NCAA.” that serve the Association’s – and student-athletes’ – best interests.

CoSIDA digest – 11 !PICTUREISWORTHATHOUSANDWORDS Is that all?

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CoSIDA digest – 12 CoSIDA digest – 13 For more than 20 years, Sports Systems has provided SIDs with solutions to fax/email distribution, conference calling, and scoring systems, and now is the leader in onine credential, guest and ticket registration with its innovative PressPass, GuestPass and TicketTracker systems.

Former SID Brian Binette is here in San Fran - come by and see how one of our many services can help your staff become more effective.

Sports Systems is proud to be the Official CoSIDA Online Convention Registration Provider.

CoSIDA digest – 14 PR SUCCESS MEANS FACE-TIME, NOT JUST FACEBOOK

COMMENTARY Businesspeople may think face-time important, but does meeting in person yield actual results? An academic analysis found a correlation between business by Kathy Cripps, President of the Council of Public Relations travel (measured by international business travel arrivals) and innovation Firms on FIRMVOICE blog (measured in terms of patents issued); increasing business arrivals by 10% led patenting to increase by 1%. And this year, a group of almost 4,000 protestant About 47 billion non-spam email messages are sent each day around the world . churches is trying to lure back worshipers by offering personal invitations as part Social media use in the workplace is endemic (to the point where a little over half of its “Back to Church Sunday” program. Last year, participating churches saw of companies in one survey reported banning it). an almost 20% rise in attendance on the Sunday in question.

With electronic relationships all the rage, is there still a need for good, old- When it comes to building relationships, you don’t need to be in the same room; fashioned face-time in business? even talking on the phone can help. A Swedish bank called Handelsbanken is rapidly expanding thanks to its “personal relationship” oriented business Absolutely. model. As one manager noted, “…our focus is always on developing personal relationships with our customers. Our clients can ring us up and speak to us, Recent data suggests that the personal touch—and by that I mean such old to people they know by name. There are no call centres to deal with. It is what school practices as actually shaking hands and smiling at someone without the banking used to be like in the main clearing banks 25 years ago.” use of an emoticon—remains incredibly potent. In a 2010 happiness survey fielded in sixteen countries around the world, about forty percent of said that Like our colleagues in other fields, public relations professionals do their share “catching up with their loved ones after work was the happiest time of the day,” of emailing, texting, and Facebooking—in no small part because our offices while only five percent said “they were happiest when connecting with friends tend to be more mobile today. Sometimes, however, we let the technology get online.” Likewise, intriguing research in the field of psychology has found that away from us. If you watch “Mad Men,” the client relationships are all about personal contact accompanied by an expression of trust increased levels of the schmoozing. Let’s take a lead from that show and pursue some honest personal brain chemical oxycocin, which in turn leads to increased trust. contact with others. Take that younger co-worker out to lunch. Grab a coffee with that longtime client. Place a call to check in with your new business contacts. Survey data also suggests pretty strongly that personal contact matters in Stop a colleague in the hall to congratulate her on an award or a business win. the workplace. A 2009 survey of Harvard Business Review subscribers found that almost all (95%) thought that “face-to-face meetings are a key factor in Ours is a business of people and relationships; we’re not programmers or successfully building and maintaining long-term relationships.” Almost 80% accountants. Because we’re advocates, we need credibility, and gaining one’s thought that such meetings “are the most effective way to meet new clients.” trust is best done in person and with a personal touch. Sometimes, this means Even Gen Y seems susceptible to the personal touch. having a hard conversation in which we take responsibility when things don’t go well. Other times, it might mean simply introducing people whom we admire and A survey of philanthropic donors found that “91% of Millennial donors are at least who might be able to help one another. To really gain traction, some quick tweets somewhat likely to respond to a face-to-face request for money from a nonprofit or a few emails are simply not enough. You also need the good old, fashioned organization, with 27% being highly likely to respond to such a request. Only 8% meet and greet. are highly likely to respond to an e-mail request.”

CoSIDA digest – 15 The Heisman Trophy Trust Is Proud to Support CoSIDA http://www.cosida.com/

We Applaud and Thank Sports Information Directors for their commitment and hard work all year!

CoSIDA digest – 16 Ball State Sports Link to produce content for Fox College Sports by Marc Ransford, Media Relations Manager

MUNCIE, Ind. -- Students in Ball State University’s national leader in sports media. Our students deserve this Sports Link program soon will be the only college opportunity because they’ve earned it.” undergraduates producing content for broadcast by Fox Fox College Sports approached Ball State about a College Sports (FCS). potential partnership after reviewing several of Sports Already an Emmy-winning immersive learning program, Link’s recent productions, said Max Casanova, Fox College Sports Link, will provide the national sports network with Sports vice president. 10 sports magazine shows that focus on Ball State sports, “From our perspective, it’s a great pool of talent to in additional to regular live and taped coverage of various tap into,” he said. “Over the past year, we’ve noticed how intercollegiate sports events. advanced these students The exclusive partnership are. To be able to provide a with FCS, which is available platform for them to showcase in about 56 million homes, will their work and experience on a allow viewers in the nation’s top national level is very exciting. 25 television markets to see Ball State is the first school work created and produced by with which we’ve reached this Ball State students, said Chris type of agreement to showcase Taylor, the telecommunications completely student-produced instructor overseeing Sports sports programming.” Link. Sports Link’s relationship “This relationship to share with FCS is the second major our student work on a national partnership for the student stage is extremely exciting,” Taylor said. “The opportunity organization. Earlier this summer, Sports Link entered an through Fox College Sports allows us to strengthen and exclusive partnership with the Mid-American Conference position our sports media program and students at Ball (MAC) to provide the league with video packages during State as not only the best in the state but also among those this year’s football season. that gain consistent national attention.” Sixty student-produced segments will be used by the Created in 2008, Sports Link allows Ball State students MAC on a variety of platforms. The packages also will be to produce sports-related content for multiple platforms available to MAC universities as well as cable networks such as radio, television and the Web as well as a variety of broadcasting MAC football games, among them ESPN’s mobile communications formats. family of networks and Fox Sports. “It’s a great reward and external validation for our student’s work,” Taylor said. “It’s also a terrific motivational tool for the students to know everything they do has the potential to be seen nationally. We want to continue to be a

CoSIDA digest – 17 ACADEMIC ALL-AMERICA® PROGRAM ENHANCES PUBLICITY WITH SOCIAL MEDIA ACCOUNTS Facebook • Twitter

The CoSIDA Academic All-America® program has entered the world of social media. Now you can follow the AAA program on Twitter (www.twitter.com/aaacosida) or become a fan on Facebook at www.facebook.com/aaacosida.

Through the efforts of Mark Adkins (Wartburg College - [email protected]) who serves as the Academic All-America® Committee’s director of new media, both outlets offer another way to keep up with deadlines and team announcements while offering an opportunity to honor those AAA student-athletes honored in the past.

Catch up on all of the latest Academic All-America news by following the program on Twitter and Facebook today!

Your three ways to follow all CoSIDA news via social media communication channels:

CoSIDA on Twitter - twitter.com/CoSIDAnews: http://twitter.com/CoSIDAnews This is the official source for CoSIDA news and updates. Each tweet has been either an informational message to CoSIDA members or a link to an article/feature as CoSIDA monitors the latest communications/PR news and intercollegiate athletic sports communication news.

CoSIDA’s Academic All-America® program on Twitter: http://twitter.com/aaacosida

CoSIDA’s Academic All-America® program on Facebook: www.facebook.com/aaacosida CoSIDA10 digest – 18 More news. More topics. More for you.

College sports are always fun—and sometimes complicated. If you want reliable information about the issues surrounding intercollegiate athletics, visit the redesigned NCAA.org. You’ll get more than the score. The new NCAA.org. Kicks off summer 2010. NCAA is a registered trademark of the National Collegiate Athletic Association. NCAA is a registered

CoSIDA digest – 19 COSIDA CALENDAR UPCOMING MEMBERSHIP SCHEDULE AND DEADLINES

Open Awards Nominations Thursday, Nov. 4 Academic All-America Hall of Fame nominations open Announcement of ESPN Academic All-District Women’s Volleyball (THROUGH NOVEMBER 1) Teams; CoSIDA members with First Team All-District honorees must see nomination criteria, timeline update student-athlete information by Monday, Nov. 8 for Academic All- America ballot October Friday, Oct. 1-Tuesday, Oct. 12 Monday, Nov. 8 Men’s and Women’s Soccer nomination forms for ESPN Academic CoSIDA members deadline for updating First Team All-District Women’s All-America® teams available online. Nominations close Oct. 12 at 6 pm Volleyball honorees and First Team All-District Football honorees info (ET). for Academic All-America ballot (note: AAA balloting is conducted by the AAA Committee members and CoSIDA Board of Directors ONLY - not Tuesday, Oct. 5-Tuesday, Oct. 19 the members at large) Women’s Volleyball nomination forms for ESPN Academic All-America® teams available online. Nominations close Oct. 19 at 6 pm (ET). Tuesday, Nov. 16 Announcement of ESPN Academic All-America® Men’s Soccer Teams Tuesday, Oct. 5-Tuesday, Oct. 19 (1st/2nd/3rd Teams from University & College Divisions) Football nomination forms for ESPN Academic All-America® teams avail- able online. Nominations close Oct. 19 at 6 pm (ET). ·Thursday, Nov. 18 Announcement of ESPN Academic All-America® Women’s Soccer Thursday, Oct. 21 Teams (1st/2nd/3rd Teams from University & College Divisions) Lowe’s Senior CLASS Award nominations for Men’s and Women’s Bas- ketball deadline (NCAA Division I award) Monday, Nov. 22 Announcement of ESPN Academic All-America® Volleyball Teams Tuesday, Oct. 26 (1st/2nd/3rd Teams from University & College Divisions) ESPN Academic All-District voting for Men’s and Women’s Soccer ends Tuesday, Nov. 23 Thursday, Oct. 28 Announcement of ESPN Academic All-America® Football Teams Announcement of ESPN Academic All-District Men’s and Women’s (1st/2nd/3rd Teams from University & College Divisions) Soccer Teams; CoSIDA members with First Team All-District honorees must update student-athlete information by Monday, Nov. 1 for Academic December All-America ballot Wednesday, Dec. 1 Entry deadline for 2010-11 Publications Contest Fall Contests (Guide November submission for: cross country, men’s soccer, women’s soccer, volleyball, Monday, Nov. 1 football FBS, football FCS, football college division, football programs; CoSIDA members deadline for updating First Team All-District Men’s and also fall sports programs for both university and college divisions) Women’s Soccer honorees info for Academic All-America ballot (note: AAA balloting is conducted by the AAA Committee members and January CoSIDA Board of Directors ONLY - not the members at large) Tuesday, Jan. 11 (5 pm ET) Final deadline for 2011 CoSIDA Special Award nominations ·Tuesday, Nov. 2 ESPN Academic All-District voting for Football ends Saturday, Jan. 15 Entry deadline for 2010-11 Publications Contest Winter Contests listed Tuesday, Nov. 2 here: Guides for men’s ice hockey, women’s ice hockey, , ESPN Academic All-District voting for Women’s Volleyball ends & , wrestling)

Thursday, Nov. 4 Announcement of ESPN Academic All-District Football Teams; CoSIDA members with First Team All-District honorees must update student-ath- lete information by Monday, Nov. 8 for Academic All-America ballot

CoSIDA11 digest – 20 Eclaro Sports Search Firm Offers Information & Confidential Database to CoSIDA Members

Eclaro Sports VP Jay Williams is sending this open letter to CoSIDA members, explaining Eclaro’s executive search firm services for athletic PR professionals and offering CoSIDA members a free and confidential questionnaire for those interested in new career opportunities.

view this news and the downloads at CoSIDA.com: http://cosida.com/news.aspx?id=2873

Eclaro confidential database questionnaire for CoSIDA (.pdf): http://cosida.com/media/documents/2010/9/CoSIDA_Database_Questionnaire.pdf

see background information on this partnership: July 30, 2010: CoSIDA Partners with Executive Sports Search Firm Eclaro Sports: http://cosida.com/news.aspx?id=2790

Dear CoSIDA Member:

Eclaro Sports (http://www.eclarosports.com) is excited about a new program it has initiated with CoSIDA to help sports communications professionals move forward in their careers. Eclaro Sports, an executive search firm, is compiling a confidential database of sports communications professionals, so that when jobs open, it can match up qualified candidates to the position. All CoSIDA members can opt-in to this totally confidential database if they have any interest in moving up in the profession, whether it be to a Director role, a bigger school, or even to pro sports or corporate communications. We plan to try to help all interested CoSIDA members, from an assistant at the smallest school to a veteran running an office at a BCS school.

The plan is that when a sports communications job opens, an athletic director or the other hiring party can contact Eclaro Sports, or Eclaro Sports will contact them, to identify the best available candidates for their position. The AD would provide some of the qualities they are seeking, and Eclaro Sports would comb carefully through the database to find a number of suitable candidates.

We would contact each potential candidate via email to find out whether there is interest in a particular job, and if there is, their contact information would be passed on to the hiring party.

Eclaro Sports wants to be an advocate for sports communications professionals, much like many executive search firms do for athletic directors and coaches. Eclaro Sports would provide a central location to match employers and communications directors in a professional and confidential manner, and would provide a service that is affordable for all levels of college athletics. For more information, read the CoSIDA-Eclaro Sports partnership release: http://cosida.com/news.aspx?id=2790

If you are interested in moving your career forward, please consider adding your name to this database, which will never be seen by anyone other than the Eclaro Sports staff. All you have to do is fill out the short questionnaire (see links, above) detailing your career goals and attach your resume and send it to me at [email protected].

We will do our best to be your partner in furthering your career! Jay WilliamsRegards, Vice President www.eclarosports.com

CoSIDA digest – 21 CoSIDA becomes a National Association of Sports Public Address Announcers (NASPAA) affiliate

Austin, Texas -- The College Sports membership. We will also continue to work with Infomation Directors of America (CoSIDA) the CoSIDA leadership to have someone from has accepted an invitation from the National that organization participate in selecting the Association of Sports Public Address Announcers College NASPAA P.A. Announcers of the Year.” (NASPAA) to become an affiliate organization. The NASPAA’s mission is to raise the level of “CoSIDA is excited to become an affiliate professionalism of public address announcing by member of the National Association of serving as a resource for training, education and Sports Public Address Announcers,” 2010-11 professional development for those individuals CoSIDA President Larry Dougherty said. “The who provide their services to sports events at all organization’s mission is to raise the level of levels nationwide. professionalism in that field, and as the athletic The two organizations have agreed to share communications arm of college athletics CoSIDA resources wherever possible such as CoSIDA supports this goal and will do what we can to help members being able to use the NASPAA Job NASPAA achieve it going forward.” Posting Board on the NASPAA website at no “CoSIDA is an outstanding association with charge. More information on NASPAA can be tremendous leadership,” remarked Brad Rumble, obtain by going to www.naspaa.net and CoSIDA NASPAA Executive Director. “It is one of the at www.cosida.com. most well known and respected management organizations in collegiate athletics. In light of the fact that many communications and information directors at the collegiate level hire and assign their schools’ P.A. announcers, it is important for NASPAA to have a formal relationship with CoSIDA. We believe that CoSIDA can serve as a resource for NASPAA and help expose our program and services to the CoSIDA

CoSIDA digest – 22 CoSIDA’s Academic All-America Hall of Fame program prominently displayed in NCAA Hall of Champions

New CoSIDA Academic All-America Hall of Fame Assistant Athletics Director/Sports Information at Union (AAA HOF) plaques were recently unveiled in the NCAA College (NY). McDowell also serves as the Chair of Hall of Champions, a popular visitor and tourist interactive CoSIDA’s College Division Management Advisory museum/exhibit area adjacent to the NCAA national offices Committee. in , IN. McDowell shared his idea with the CoSIDA leadership Created in 1988, the Academic All-America Hall of and Board of Directors, who approved of the plans and Fame® recognizes Academic All-Americas who have plaque funding, and McDowell worked with NCAA officials achieved lifetime success in their professional careers and to make the display a reality in August. In 2005, McDowell are committed to philanthropic causes in the communities also initiated the placement of the CoSIDA Hall of Fame where they reside. plaque display at the NCAA Hall of Champions - a request The idea and coordination for the Academic All- approved by the Hall of Fame members and by the America HOF plaques to be put on display at the NCAA CoSIDA Board. The CoSIDA Hall of Fame plaques have Hall of Champions was the brainchild of Eric McDowell, been on display since 2006.

ACADEMIC ALL-AMERICA • NCAA Hall of Champions in Indianapolis, IN (at the NCAA PLAQUES FACTS headquarters) put them on permanent display in August.

• Plaques were officially unveiled at the Hall of Fame Gala during the 2010 CoSIDA Convention, held in San Francisco (left).

• The four plaques feature a description of the program, history, and names and affiliations of each inductee.

• They joined the CoSIDA Hall of Fame plaques in the NCAA Hall of Champions, which were installed in 2006 after their unveiling in Nashville at the 2006 CoSIDA Convention.

• The request for the AAAHOF was made by Eric McDowell in 2009, after renovations of the NCAA Hall of Champions following a fire; this was approved by Hall officials and the CoSIDA Board.

CoSIDA digest – 23 WHAT THEY ARE SAYING ABOUT THE ACADEMIC ALL-AMERICA HALL OF FAME PROGRAM

“Of all the All-America honors, only one represents the elite class of our society, the Academic All-America® team. It’s Hall of Fame honorees personify the Gold Standard for scholar-athletes, stars in the classroom as well as the athletic arena, who have gone on to create and contribute greatness in their post-University careers.”

• Dick Enberg, long-time spokesman for the Academic All-America® and Academic All-America Hall of Fame programs. (The CoSIDA Dick Enberg Award is presented annually to a person whose commitment to educational and academic values futhers the meaning and reach of the Academic All-America® program and student-athletes.)

“The ideal of the student- athlete is a reality lived each day by thousands of men and women who participate in NCAA athletic events. They devote as much time to the left side of the hyphen in “student-athlete” as the right side. CoSIDA has recognized these athletes for years by bestowing the Academic All America® moniker. To me, there is no higher honor for an athlete who participates in intercollegiate athletics. It is right and fitting for them to be included in the NCAA Hall of Champions.”

• Pat Haden, current University of Southern California Director of Athletics inducted into the inaguaral AAAHOF class in 1988. (A 1975 USC graduate, Haden starred as a Trojan and NFL quarterback; was an Academic All- America® honoree who studied at Oxford University in England as a Rhodes Scholarship recipient.)

“Focus, preparation, effort and persistence.

These are the traits shown by athletes who excel in their sport. The CoSida Academic All- America® program recognizes individuals who have applied those same traits to their academic endeavors with exceptional success. It’s a tremendous honor for the Academic All-America Hall of Fame members to be recognized in the NCAA Hall of Champions. Its inclusion certainly illuminates one of the NCAA’s core values -- a commitment to the pursuit of excellence in both academics and athletics.”

• Amy P. Perko, Executive Director, Knight Commission on Intercollegiate Athletics and a 2008 AAA HOF inductee (A former Wake Forest basketball standout, she was a Phi Beta Kappa graduate and three-time Academic All-America® honoree under maiden name of Amy Privette.)

“This is a great step for college athletics to have the Academic All-America Hall of Fame included in the NCAA Hall of Champions. It continues to prove to student-athletes across the country the importance of academics, and how academic success goes hand-in-hand with athletic success. Athletes need to be champions in the classroom too, and should take a great deal of pride in their academic accomplishments. With the inclusion of this Hall of Fame into the NCAA Hall of Champions, a powerful message is being sent to student-athletes today.”

• Oliver Luck, new Director of Athletics at the West Virginia and a 2000 AAA Hof inductee (A 1982 WVU Phi Beta Kappa graduate, Mountaineer and NFL quarterback, Luck was a two-time Academic All-America® selection.)

CoSIDA digest – 24 “The CoSIDA organization and the NCAA have collaborated on many efforts and so displaying the CoSIDA highest honors in the NCAA Hall of Champions is a true testament of both organizations’ shared objectives and the primary value that we place on higher education and athletics. Our associations have a lot in common. So having the CoSIDA Academic All-American awards on our walls, along with so many other of the highest honors earned in college athletics, is fitting. The NCAA is proud and the NCAA Hall of Champions is honored to house and display the awards of excellence on behalf of CoSIDA.”

• Damon Schoening, NCAA Director of Brand Strategies and Events

“The CoSIDA Academic All-America Hall of Fame has been honoring outstanding former student-athletes who have gone on to greatness in their professional lives and in their community service activities. All of the inductees have all been champions and the NCAA Hall of Champions is an appropriate venue to publicly recognize them.”

• Dick Lipe, Chair of CoSIDA’s Academic All-America® Committee

People want to watch sports LIVE. LIVE SPORTS is unscripted. LIVE SPORTS is engaging. LIVE SPORTS is dramatic. LIVE SPORTS is cable’s most valuable content. With more than 300 exclusive LIVE games, no one delivers a better audience.* 2010 Academic All-America Hall of Fame honorees, from left, Dick Enberg Award winner * #1 national sports network in mean HHI (MRI Spring 2009) Tom Hansen and Academic All-America Hall of Fame inductees Dewey Selmon, Dr. James Kovach, Anita DeFrantz and Adonal Foyle.

CBSCOLLEGESPORTS.COM

CoSIDA digest – 25 C o S I D A Publications Contests 2010-11

CoSIDA Members,

I hope that everyone is getting settled into another school year. We have streamlined our entries from the past as we are in a transitional phase in our industry regarding media guides.

Our numbers in the publication contests were down across the board last year and we expect that could be the case again this year. However, we want to maintain the contest for those of you that are still producing media guides in print form. We want to continue the best and brightest in our business.

With that in mind we have made a few changes.

1. There will now be just two divisions– much like the Academic All-America contest in the past. They will be renamed College and University Divisions. The University Division is for Division I and the College Division is for everyone else. In the sport of football, we will have three divisions -- FBS, FCS and College Division.

2. Our poster contests were very popular a year ago and we have expanded those contests. We will have a contests for fall sports (not including football), winter sports (not including basketball) and spring sports. Football and basketball will each have their own contest.

With the size of our contests from a year ago it has made it possible for us to have one coordinator conduct the contests for each sport.

We encourage you to enter your publications for the contest. Like last year we will accept versions that have just been printed off. I know a lot of people have gone to on-line only publications and we would still like to honor those. You just have to print off three copies.

If you have questions, please don’t hesitate to call or e-mail. I try my best to get back to you on the same day or the next day. Chad GrubbsSincerely, Publications Committee Chair Sports Information Director Hardin-Simmons University (325) 670-1473 email: [email protected]

CoSIDA digest – 26 C o S I D A

CONTEST RULES

Publications Contests • Places will be awarded in each contest. Here’s the breakdown. For contests exceeding 50 entries, this same placement is used for district competition: GENERAL INFORMATION 1-3 entries one place 4-9 entries two places • Deadlines: It is simple have your entries postmarked by the due date. You have 10-17 entries three places the deadlines well in advance. If it is postmarked after the date it is disqualified 18-25 entries four places from the contest. No exceptions, no excuses. 26-35 entries five places 36-46 entries eight places • Entry Forms: Entrants are required to TYPE all information. The entry forms 47+ entries 10 places are available in PDF and Word form at CoSIDA.com. Make sure that you type the name of your school and your name how you want it on the certificate. The • Ties are broken using the score from Judge #1. coordinators have been instructed to copy the names directly on to the results • An entry must be submitted according to the division in which that sport sheet from your entry form. actually competes. For instance, if a school is NCAA-I in ice hockey and NCAA- II in all other sports, it must enter its ice hockey in Division A and its other • Contest Types: If it is a sport that has its own contest then the book should be publications in Division B. entered in that contest. Our bigger contests we have separate divisions for men’s • All entries must be mailed to the appropriate contest coordinator. Only the and women’s. It is possible in some sports that are not separated by men’s and entrant is responsible for assuring the entry is properly submitted. women’s (like tennis and ), for you to have a women’s book win and a men’s • THE NUMBER OF NAMES ON THE AWARD CERTIFICATE IS LIMITED TO book win. If you are entering a book that does not have its own contest, then it THREE. Should more than three names appear on the entry form, the certificate is to be entered in the Single Sport Contest. If you are entering a book that is will be made out to the first three names listed. No additional certificates will combined men and women you have the choice of putting the book in the sport’s be printed. No artists, companies or university departments other than Sports contest or you can put it in the multi-sport contest. YOU MAY NOT ENTER THE Information or Athletics will be allowed. Only SID types. SAME BOOK IN TWO DIFFERENT CONTESTS. • Best Cover will be awarded in all contests (except posters). • The SID at the school entering a guide, or the winner on the certificate, must be • Divisions: We have two divisions this year – college and university. The a CoSIDA member to win an award. university division is all Division I schools. The college division is everyone else. • All guides produced solely by advertising agencies, graphic design houses or We will take books from the NAIA now as well. other companies outside of the athletic department will not be eligible for awards. An SID must have control over the publication. HOW TO ENTER • Any game program designed by an outside agency (i.e. Pro Sports, etc.) will be disqualified. For all contest entries, put the name of the contest, the division and district (in contests that call for it) on the outside of the envelope. All publications REASONS YOU COULD BE DISQUALIFIED should be mailed to the appropriate contest coordinator. Please observe rules regarding entry blanks and deadlines. If entries are not properly entered, they 1. No official entry form or improperly filled in. will be disqualified. Three copies of each publication are required for an entry to 2. Entry form not attached to each entry. be considered official. Programs and periodicals require three copies of three 3. Entry postmarked late. different issues from the same year. STAPLE the completed entry form to at least 4. Entry sent to the wrong coordinator. one of your entries. Your CONFERENCE AFFILIATION and all other requested 5. Entrant has not paid CoSIDA dues. information must be indicated on the entry form in the appropriate places. Only 6. Entry submitted in the wrong division. dues paying members of CoSIDA may enter any of these contests. 7. Entry has been totally produced by an agency, graphic house or outside entity. DISTRICT BREAKDOWNS 8. Failure to indicate conference affiliation. 9. Not enough publications submitted for judging. District 1: Connecticut, Maine, Massachusetts, New Hampshire, New York, Rhode Island, Vermont, Nova Scotia, Quebec, Newfoundland, Prince Edward • The CoSIDA Publications Committee has provided this list of Island and New Brunswick contest definitions to be printed in the Digest. This should answer District 2: Delaware, New Jersey, Pennsylvania, Maryland, West Virginia and the any questions about the contest in which your publication should District of Columbia qualify to be judged. Contest coordinators are not required to District 3: Florida, Georgia, North Carolina, South Carolina and Virginia forward entries which are improperly entered. These entries District 4: Michigan, Ohio, Kentucky, Tennessee and Alabama will be disqualified, therefore please pay close attention to the District 5: , Illinois, Wisconsin, Minnesota, Ontario and Manitoba guidelines and contact the appropriate coordinator if you have District 6: Texas, Oklahoma, New Mexico, Arkansas, Mississippi and Louisiana additional questions or if you need a clarification. District 7: Iowa, Missouri, Nebraska, Kansas, Colorado, Wyoming, Montana, North Dakota, South Dakota, Saskatchewan and Alberta District 8: Alaska, Arizona, California, Hawaii, Idaho, Nevada, Oregon, Utah, Washington, British Columbia and Yukon

CoSIDA digest – 27 C o S I D A Game Programs Postseason Guides Two divisions are offered for basketball game programs. These Two divisions are offered for postseason books, pamphlets, are changing publications that are produced for each home game guides. These are publications which are produced by an or group of home games and have a primary purpose of resale institution to provide information to the media about a season to the attending public. Programs which are produced as a single just past that has resulted in postseason play. Entries from the issue program to be sold throughout the season (no changing postseason of the previous academic year are allowed for all copy) should be entered in the special programs category. Three spring championships, which were not able to be entered in last copies each of three different programs, with entry forms attached year’s contest. An entrant could have multiple entries, several to at least one (all three preferred), are required. of which for conference publications. Three copies of the guide, with entry forms attached to at least one (all three preferred), are Conference Guides required. This contest would include preseason preview and postseason review publications (not postseason tournament programs – see Single Sport Guides special programs) in all sports, but is not intended for record Three divisions are offered for guides or guides which do not fit books or generic listings of number/record oriented material. This into other contest categories. These are preseason publications contest is also not intended for newsletters and other conference that are produced once a year and have a primary purpose periodicals. Three copies of the guide, with entry forms attached of providing information to the media. Sports included in this to at least one (all three preferred), are required. category include: archery, badminton, crew, fencing, , women’s ice hockey, rifle, skiing, men’s volleyball and . Football Guides Any NCAA-recognized sport or emerging sports that does not Three divisions are offered for football guides. These are have a specific category would fit into this contest. A men’s and preseason publications that are produced once a year and have women’s combined book in an NCAA combined sport (fencing) a primary purpose of providing information to the media. Three should be entered in this category. Other men’s and women’s copies of the guide, with entry forms attached to at least one (all combined books for the same sport should be entered in multi- three preferred), are required. sport guides. Any sport which has 20 or more entries two years in a row will evolve into its own contest. A “Best In The Nation” award will be presented for each sport which has two or more entries. Media Guide Contests This award will be without regard for divisional classification.An For the sports of baseball, men’s basketball, women’s basketball, entrant could have multiple entries, several of which could place in cross country, golf, gymnastics, ice hockey, men’s soccer, this contest. Three copies of the guide, with entry forms attached women’s soccer, softball, tennis, track and field, women’s to at least one (all three preferred), are required. volleyball and wrestling the contest if for preseason publications that are produced once a year and have a primary purpose of providing information to the media. Combined men’s and women’s Single Sport Programs publications may be entered in either that sport’s contest or the Three divisions are offered for programs produced in sports other Multi-Sport Guide contest, but not both. In non gender-seperated than football or basketball. These are changing publications that contests, an entrant could have two entries, both of which could are produced for each home game and have a primary purpose place in this contest. Three copies of the guide, with entry forms of resale to the attending public. Any sport which has 20 or more attached to at least one (all three preferred), are required. entries two years in a row will evolve into its own contest. A “Best In The Nation” award will be presented for each sport which has two or more entries. This award will be without regard for Multiple Sport Guides divisional classification. An entrant could have multiple entries, Two divisions are offered for guides or guides that include more several of which could place in this contest. Three copies each of than one sport or men’s and women’s sports of the same type three different programs, with entry forms attached to at least one combined (not necessarily a co-ed sport). These are preseason (all three preferred), are required. publications that are produced once a year and have a primary purpose of providing information to the media. An entrant could have multiple entries, several of which could place in this contest. Special Programs Three copies of the guide, with entry forms attached to at least Three divisions are offered for special issue/single event one (all three preferred), are required. publications. These are publications that are produced for special events and intended for sale or distribution to the general public. Single issue programs that cover an entire season also would Posters fit into this category. This would apply for football, basketball, Five divisions (football, basketball, along with fall, winter and hockey, etc. An entrant could have multiple entries, several of spring sports) are offered for posters. These are publications which could place in this contest. A copy of the program, with which are produced to promote some aspect of the athletic entry forms attached, is required. program and distributed for general use by media, team members and fans or any combination of the same. This category is the one area that no grade sheets have been developed because judging becomes the singular impression provided by the poster upon the judges. Only one sample of each poster entered must be provided for the judges to consider. An entrant could have multiple entries, several of which could place in this contest. An entry form must be attached to each poster.

CoSIDA digest – 28 C o S I D A 2010-11 Contest Coordinators Entry Results Due FALL CONTESTS - Vice Chairs Cindy Fotti (Columbia College and Aaron DeWall (Nevada) Cross Country Guides Dave Beyer Mercer University Dec. 1 Feb. 1 Men’s Soccer Guides Troy Mitchell Henderson State Dec. 1 Feb. 1 Women’s Soccer Guides Leslie Hanna America East Conference Dec. 1 Feb. 1 Volleyball Guides Patrick Stewart SUNY-Plattsburg Dec. 1 Feb. 1 Football FBS Guides Rich Moser Eastern Illinois Dec. 1 Feb. 1 Football FCS Guides Kevin Conway UW-Milwaukee Dec. 1 Feb. 1 Football College Division Guides Sean Cartell Florida Dec. 1 Feb. 1 Football Programs Francis Tommasino Christopher Newport Dec. 1 Feb. 1

WINTER CONTESTS - Vice Chair Jeri Th orpe (Arkansas) Men’s Basketball Guides Mat Kanan Western Michigan March 15 May 15 Women’s Basketball Guides Steve Marovich Carthage College March 15 May 15 Basketball Programs Travis Jarome Troy March 15 May 15 Gymnastics Taylor Flatt West Alabama Jan. 15 March 15 Swimming Patrick Moore Madonna Jan. 15 March 15 Men’s Ice Hockey Jason Yellin Massachusetts Jan. 15 March 15 Women’s Ice Hockey Jeff Sutton Houston Baptist Jan. 15 March 15 Wrestling Ernie Larossa Johns Hopkins Jan. 15 March 15

SPRING CONTESTS - Vice Chair Tyler Cundith (Johnson County CC) Baseball Blake Freeland Charleston Southern March 30 May 15 Golf Christy Kramer North Dakota March 30 May 15 Men’s Lacrosse Jenny Beam North Dakota State March 30 May 15 Women’s Lacrosse Gene Cassell Washburn March 30 May 15 Softball Patrick Pierson Florida Golf Coast March 30 May 15 Tennis Micah McDaniel California Baptist March 30 May 15 Track and Field Sarah Meier Rocky Mountain Athletic Conference March 30 May 15

POSTERS - Vice Chair Bruce Unrue (Texas-Dallas) Fall Sport Posters (University Division) Patrick Welker Alfred State Dec. 1 Feb. 1 Football Posters (University Division) Deanna Werner Texas A&M Dec. 1 Feb. 1 Basketball Posters (University Division) Tina Price Old Dominion Feb. 15 April 15 Winter Sports Posters (University Division) Alan Grosbach McPherson College Feb. 15 April 15 Spring Sports Posters (University Division) Patty Constantin Our Lady of the Lake March 30 May 15 Posters (College Division) Terry Owens Beloit March 30 May 15

SPECIAL CONTESTS - Vice Chair Rich Herman (Clarion) Single Sport Programs Logan Lawrence St. Edwards March 30 May 15 Conference Guides Dan Ruede Hartford March 30 May 15 Single-Sport Guides MeKale Jackson St. John’s March 30 May 15 Multi-Sport Guides Ryan Finney UCLA March 30 May 15 Postseason Guides Kelly Vergin Brockport State March 30 May 15 Special Event Programs Rich Tortorelli Oklahoma City March 30 May 15

CoSIDA digest – 29 C o S I D A 2010-11 Mailing Directory

Vice Chairs Tyler Cundith Johnson County CC 12345 College Blvd. Overland Park, KS 66210 Fall II Aaron DeWall University of Nevada Mail Stop 232 Reno, NV 89557-0110 Spring II Cindy Fotti Columbia College 1001 Rogers Street Columbia, MO 65216 Fall I Rich Herman Clarion University Alumni House, 974 Wood Street Clarion, PA 16214 Spring I Jeri Thorpe University of Arkansas Men’s Athletics, PO Box 7777 Fayetteville, AR 72702-7777 Fall III/Winter I Bruce Unrue Texas-Dallas Box 830688 AB 10 Richardson, TX Winter II

Contest Coordinators Jenny Beam North Dakota State University NDSU Dept. 1200 P.O. Box 6050 Fargo, North Dakota 58105 Men’s LaCrosse Dave Beyer Mercer University 1400 Coleman Avenue Macon, GA 31207 Cross Country Sean Cartell University of Florida UAA Communications PO Box 14485 Gainesville, FL 32604 Football/College Gene Cassell Washburn University Patro Room 200 D-E 1700 SW College Topeka, KS 66621 Women’s LaCrosse Patty Constantin Our Lady of the Lake University 411 SW 24th Street San Antonio, Texas 78207 Spring Sport Posters Kevin Conway UW-Milwaukee Merrill Hall PO Box 413 Milwaukee, WI 53201 Football/FCS Ryan Finney UCLA Morgan Center 325 Westwood Plaza Los Angeles, CA 90095-1639 Multi-Sport Guides Taylor Flatt University of West Alabama UWA Station 5 Livingston, AL 35470 Gymnastics Blake Freeland Charleston Southern University PO Box 118087 Charleston, SC 29423-8087 Baseball Leslie Hanna America East Conference 215 First Street, Suite 140 Cambridge, MA 02142 Women’s Soccer MeKale Jackson St. John’s University 8000 Utopia Parkway Jamaica, NY 11439 Single Sport Guides Mat Kanan Western Michigan University Read Fieldhouse 1903 West Michigan Kalamazoo, MI 49008-5406 Men’s Basketball Christy Kramer North Dakota University PO Box 9013 Grand Forks, ND 58202-9013 Golf Ernie Larossa Johns Hopkins University Athletic Center 3400 N. Charles St. Baltimore, MD 21218 Wrestling Logan Lawrence St. Edwards University 3001 S. Congree Ave. Austin, TX 78704 Single Sport Programs Steve Marovich Carthage College 2001 Alford Park Drive Kenosha, WI 53140 Women’s Basketball Micah McDaniel California Baptist University 8432 Magnolia Avenue Riverside, CA 92504 Tennis Sarah Meier Rocky Mountain Athletic Conference Suite 110 1867 Austin Bluff Parkway Colorado Springs, CO 80903 Track and Field Troy Mitchell Henderson State University PO Box 7711 Arkadelphia, AR 71999-0001 Men’s Soccer Patrick Moore Madonna University 36600 Schoolcraft Road Livonia, MI 48150 Swimming Rich Moser Eastern Illinois University 600 Lincoln Avenue Charleston, IL 61920 Football/FBS Terry Owens Beloit College 700 College Street Beloit, WI 53511 Posters B/C Patrick Pierson Florida Gulf Coast University Athletic Dept 10501 FGCU Blvd. South Fort Meyers, FL 33965-6565 Softball Tina Price Old Dominion University Room 124, Ath. Adm. Building Hampton Norfolk, VA 23529-0201 WBB Posters Dan Ruede University of Hartford The Sports Center 200 Bloomfield Ave. West Hartford, CT 06117 Conference Patrick Stewart SUNY Plattsburg Memorial Hall 110 101 Broad Street Plattsburgh, NY 12901-2681 Volleyball Jeff Sutton Houston Baptist University Sharp Gymnasium, 7502 Fondren Road Houston, TX 77074 Women’s Ice Hockey Francis Tommasino Christopher Newport University Freeman Center, 1 University Place Newport News, VA 23606 Football Programs Rich Tortorelli Oklahoma City University 2501 N. Blackwelder Ave. Oklahoma City, OK 73106 Special Event Programs Kelly Vergin SUNY Brockport 350 New Campus Drive Brockport, NY 14420-2989 Postseason Patrick Walsh Louisiana Tech PO Box 3166 T.S. Ruston, LA 71272 Alternate Patrick Welker Alfred State College Public Relations Office, 29 Parish Hall Alfred, NY 14802 Fall Sport Posters Deanna Werner Texas A&M Athletics PO Box 30017 College Station, TX 77842 Football Posters Jason Yellin University of Massachusetts 250 Boyden Building 131 Commonwealth Ave. Amherst, MA 01003 Men’s Ice Hockey Travis Jarome Troy University Tine Davis Fieldhouse, 5000 Veterans Stadium Dr. Troy, AL 36082 Basketball Programs Alan Grosbach McPherson College 1600 East Euclid McPherson, KS 67460 Winter Sports Posters

CoSIDA digest – 30 2010-11 CoSIDA Publications Contests Entry Form

(All information must be TYPED)

Please duplicate as many entry blanks as needed. All contests require multiple entries. Attach an entry form to each entry.

Contest Category: ______Division (circle): College or University CoSIDA Dist. (1-8) ______

Institution: ______E-mail Address: ______National Affiliation: ______Conference (for entered sport): ______Is this sport an Independent? [circle] Yes No Was the COVER designed by an outside agency (non-SID, non-university) [circle] Yes No

Names to be placed on award certificate (Limit of three): *

1. ______

2. ______

3. ______

(please remember, no outside professional agencies or printers – SID/Athletics types only)

* Note: Please check with your school’s personnel before submitting names. Certificates will NOT be reprinted, because the institution submitted the wrong names on the entry form.

Game programs designed by professional agencies will be disqualified.

ENTRY CHECKLIST – Have you …

• filled in this form completely? • enclosed an e-mail address to receive grade sheets? • indicated contest entered on the outside of your mailer? • sent three copies of your entry (3 each of 3 different issues for game program contests)? • stapled this form to at least one (all preferred) of your entries?

CoSIDA digest – 31 C o S I D A WITHIN THE RANKS TRANSACTIONS University of Arkansas -- Gettysburg College -- Manhattan College -- Derek Satterfield, former Purdue University Susan Fumagalli promoted to associate direc- Stephen Dombrowski, sports information di- assistant sports information director, named tor of athletics. Fumagalli was the Widener rector since 2008, promoted to assistant ath- assistant media relations director. College sports information director from 1994 letics director for communication and market- to 2004 before joining Gettysburg College as ing. California State University, an assistant athletics director. San Bernardino -- University of Massachusetts-Boston -- Mark Reinhiller named associate athletic di- Hamilton College -- Dan Campagna promoted to of interim direc- rector for media relations. Reinhiller was the Meghan Callahan named assistant sports in- tor of athletics communications. Cal Poly Pomona sports information director formation director. from 2007 to 2010. Mount St. Mary’s University -- Hobart & William Smith Colleges -- Mark Vandergrift promoted to assistant athlet- Charleston Southern University -- Paige Mullin, former assistant sports informa- ics director for athletic communications. Van- Ashley Bailey, former assistant sports infor- tion director at Hamilton College, named as- dergrift joined the university in 2002 as sports mation director at Saint Francis University sistant director of athletic communications. information director. (Pa.), named assistant director for sports in- formation. Horizon League -- Mountain West Conference -- Bill Potter, IUPUI sports information director Katie Cavander promoted to director of new City College of New York -- since 2006, named the director of communi- media and technology. Marion Edge, former Stephen Spagnoli named assistant athletic cations. assistant director of communications, named director for sports information. assistant director of compliance. Judy Willson Howard University -- named associate director of communications. Colonial Athletic Association -- Jamilah Corbitt named assistant sports infor- Most recently, Willson was an assistant direc- Scott Meyer, football director of communica- mation director. Corbitt was the Alabama A&M tor of athletics media relations at the Univer- tions, promoted to assistant commissioner for University assistant sports information director sity of New Mexico from 2007 to 2010. football. Niki DeSantis, director of communi- from 2008 to 2010. cations, promoted to assistant commissioner University of Nevada -- for creative services/communications. Kelly University of Illinois -- Nick Saccamanno, former student assistant at Bowmaster, director of video services, pro- Derrick Burson, assistant sports informa- the University of Nevada, and Kristin Conder, moted to assistant commissioner for creative tion director for nine years, named associate former student assistant at the University of services/video. sports information director. Cody Lahl, former Oklahoma, named media services assistants. student assistant at Marist College, named C.W. Post -- graduate assistant. UNLV (University of Nevada, Las Vegas) Patrick McWalters, former student assistant -- Paul Pancoe, formerly of the University of at Saint Rose College, named graduate as- Ithaca College -- Pittsburgh, named assistant media relations sistant. Anna Cooper, former University of Delaware director. Jeff Seals, former media relations as- intern, named assistant sports information di- sistant, promoted to assistant media relations University of Detroit Mercy -- rector. director. Mitch Wigness, formerly of the University of Indianapolis, named sports information direc- Kutztown University -- New England Women’s and Men’s Athletic tor. Britney Reddick, a 2010 North Carolina A&T Conference -- University graduate, named sports information Greg McKeever, conference publicist since Elon University -- graduate assistant. 2007, promoted to assistant director. Garrett Wright, a 2009 University of Nebraska graduate, named assistant director of media Lafayette College -- Purdue University -- relations for multi-media services. Dan Wyer, Drew Kingsley, one-time Southern Connecti- Ben Turner, assistant sports information direc- former Eastern Michigan University graduate cut State assistant sports information director, tor at Eastern Illinois, named assistant sports assistant, named assistant director of media named assistant sports information director. information director effective October 4. relations. Lehman College -- Saint Paul College -- Emmanuel College -- Andrew Pearson named sports information di- Bianca Warren named director of sports infor- Mark Nugent named assistant sports infor- rector. Pearson worked in the NBA office from mation. Warren was the assistant sports infor- mation director. 2005 to 2010. mation director at Virginia State University.

Fayetteville State University -- Lincoln (Mo.) University -- Seattle University -- Alex Podlogar named assistant sports infor- Brian Kortz promoted to assistant athletic Mike Hermann named associate athletics di- mation director. Podlogar was the Sanford director for media relations. Kortz joined the rector for external affairs. Hermann began his Herald sports editor the last six years. University in 2009. athletics administration career as the sports information director at Wright State Univer- Lynn University -- sity. Steve Kramer, a former Loyola University of Maryland sports information assistant, named assistant sports information director.

CoSIDA digest – 32 C o S I D A WITHIN THE RANKS Seton Hall University -- State. Baldwin was the sports information Wittenberg University -- Joe Quinlan, director of athletics since 2005, director at Concordia University Texas last John Strawn promoted to assistant director of announced his resignation effective October year. sports information. 8. Quinlan was the university’s sports informa- tion director from 1984 through 1986. Wesleyan University -- Wofford College -- Ben Cohen, the 2010 ECAC-SIDA Esposito Kevin Young, former Lees-McRae College Stony Brook University -- Award winner, named sports information in- sports information director, named assistant Thomas Chen named director of athletic com- tern. athletic media relations director. Ty Osborne munications. Chen was the associate director named media relations intern. of sports information at Northeastern Univer- West Virginia University -- sity since 2009. Katie Kane, former Western Illinois University Xavier University -- assistant sports information director, named Jenna Willhoit promoted to associate sports Syracuse University - associate sports information director. Shan- information director. Willhoit was a sports in- Lindsey Campbell, a 2008 Syracuse Universi- non McNamara, one-time Big East Confer- formation assistant at Xavier for three years. ty graduate, and Whitney Dixon, a 2010 Lock ence intern, named assistant sports informa- Colin Waters, a Baker University sports infor- Haven University gradate, named athletics tion director. mation director, named sports information as- communications assistants. sistant/web coordinator. Western New England College -- University of Texas-San Antonio - Matt Pettinicchi named athletic communica- Young Harris College -- Jordan Korphage and Tony Baldwin named tions assistant. Pettinicchi was the sports Brian Howard named sports information direc- assistant athletics communications directors. information coordinator and assistant com- tor. Howard was the LeTourneau University Korphage spent the previous six years as a missioner for sports information at The Com- sports information director. graduate and student assistant at Wichita monwealth Coast Conference since 2007. CoSIDA ANNUAL MEMBERSHIP, WORKSHOP ATTENDANCE Year Site Membership Workshop 2010 San Francisco 2497 614 2009 San Antonio 2563 553 2008 Tampa 2397 832 2007 San Diego 2216 920 2006 Nashville 2143 726 2005 Philadelphia 1946 783 2004 Calgary 1961 496 2003 Cleveland 1954 780 Year Site Membership Workshop 2002 Rochester 1888 748 1988 Kansas City 1361 855 2001 San Diego 1877 1065 1987 Portland 1426 701 2000 St. Louis 1855 980 1986 Nashville 1360 836 1999 Orlando 1839 1195 1985 Boston 1341 904 1998 Spokane 1812 609 1984 St. Louis 1304 714 1997 New Orleans 1825 1060 1983 San Diego 1170 610 1996 Boston 1803 1056 1982 Dallas 1077 651 1995 Denver 1772 903 1981 Philadelphia 984 639 1994 Chicago 1804 1030 1980 Kansas City 944 495 1993 Atlanta 1810 987 1979 Chicago 593 458 1992 Lexington 1706 989 1978 Atlanta 510 415 1991 San Francisco 1669 915 1977 Los Angeles 550 312 1990 Houston 1627 947 1976 Cincinnati 671 335 1989 Washington, D.C. 1467 1122 1975 Houston 623 303

CoSIDA digest – 33 C o S I D A MICKEY HOLMES FORMER SUGAR BOWL EXECUTIVE DIRECTOR AND SID PASSES AWAY AT 72

Mickey Holmes, former Sugar Bowl executive director and nearly 20 years before joining the Sugar Bowl. In 1964, he was an SID, dies at 72 assistant commissioner with the Big Eight Conference and was A 1960 graduate of the University commissioner of the Missouri Valley Conference in 1972. of Iowa, Holmes began his illustrious Holmes’ final Sugar Bowl was athletics PR career by serving as the another true national championship sports information director at Grinnell match as No. 2 Alabama and head College in Iowa before directing the coach Gene Stallings rolled to a 34- news service for the Midwest Collegiate 13 victory over No. 1 Miami and its Athletic Conference. In 1964, he joined Heisman Trophy-winning quarterback the staff of the Big Eight Conference Gino Torretta. as an assistant commissioner. In addition to Walker and Torretta, Following eight years with the Big Heisman Trophy winners Bo Jackson Eight, Holmes became commissioner (1984) and Vinny Testaverde (1986) of the Missouri Valley Conference in also played in the New Orleans 1972. At the time of his election to the Classic. Hall of Fame coaches in the MVC post, he ranked as the youngest game during Holmes’ tenure included person named to a commissionership Bryant, Dooley, Holtz, Stallings, Bobby of a major athletic conference. Bowden, Pat Dye, Tom Osborne, Bo NEW ORLEANS — Mickey Schembechler and George Welsh. Holmes, executive director of the Holmes had served in athletic- Sugar Bowl during the period when conference administration for nearly 20 coaches Bear Bryant, Vince Dooley years before joining the Sugar Bowl. A and Joe Paterno won national native of Maynard, Iowa, he attended championships there, has died. He Upper Iowa University and graduated was 72. from the University of Iowa in 1960. Holmes died Wednesday (Sept. 8) after a long After graduation, he served as the sports illness, said Sugar Bowl spokesman John Sudsbury. information director at Grinnell College in Iowa before directing the A native of Maynard, Iowa, Holmes was executive director news service for the Midwest Collegiate Athletic Conference. of the event from 1979 to 1993, beginning and In 1964, he joined the staff of the Big Eight Conference as an ending his Sugar Bowl tenure with Alabama winning national assistant commissioner. Following eight years with the Big Eight, championships there. Holmes became commissioner of the Missouri Valley Conference He was integral in continuing the Sugar Bowl’s partnership in 1972. At the time of his election to the MVC post, he ranked with the Southeastern Conference. as the youngest person named to a commissionership of a major “Mickey Holmes was one of the key people behind putting athletic conference. the Sugar Bowl into the position to be what it is today,” said Holmes was born on May 14, 1938. He is survived by his Allstate Sugar Bowl Chief Executive Officer Paul Hoolahan. “He wife, Judy, and three children, Ellen, Eric and Sara. took over the event in a time of increased competition among bowls and lifted the stature of the game even higher than it had already been.” Holmes took over the management of the Sugar Bowl in May 1979. His first Sugar Bowl as its executive director came a few months later when Bryant won his final national title on Jan. 1, Donations in his name can be made to 1980. Bryant’s undefeated Alabama team beat coach Lou Holtz’s either of the following: Arkansas squad 24-9. The next year, Dooley and his Georgia team — powered Boy Scouts of America, National Council by star running back Herschel Walker — won the national title, P.O. Box 152079 beating Notre Dame 17-10 to complete an undefeated season. Irving, Texas 75015-2079 Paterno earned his first national championship in 1983 at the Sugar Bowl with a 27-23 win over Dooley and Georgia in a battle National Kidney Foundation, Inc. of the top two teams in the nation. 30 East 33rd Street Holmes’ final Sugar Bowl as director came a decade later when No. 2 Alabama defeated No. 1 Miami 34-13 for the national New York, NY 10016 championship. He had served in athletic conference administration for

CoSIDA digest – 34 College Sports Information Directors of America Future Workshop Sites 2011 Marco Island Marriott Marco Island Resort & Spa

2012 St. Louis Renaissance

2013 2014 2015 Orlando Orlando World Center

Marriott Resort and The National Football League would like to thank the CoSIDA Membership for all that it does to help us Convention Center throughout the year

CoSIDA digest – 35 C o S I D A FIVEQuestions . . . With Jessica Poole Assistant Athletic Media Relations Director • University of Michigan

1. Talk about your career 2. You are active in FAME and BC-SIDA. What are the is- path. Where have you been sues those organizations are focusing on? and who are the people who have influenced you? FAME and BC-SIDA are two organizations that are really near and dear to my heart. I’ve been a little bit of every- Right now in BC-SIDA we’re working on where! I started out as a student mentoring the younger generation that is assistant at the University of coming through the ranks as well as working Missouri where I was fortunate on getting more representation throughout enough to work with just about the organization as well as throughout mem- every sport on some level, ber institutions. In FAME we’re also working which was a great learning on increasing representation throughout the experience. As a senior I was organization and at member institutions and the primary contact for the we’re also working on helping to get more women’s tennis team and that women in upper level positions within member was when I really decided offices as well as throughout collegiate athletics that I wanted to do this for a in general. career. From my alma mater I moved on to a full-time 3. What challenges do female and minority internship at the Univer- sports information professionals face? sity of Denver. I consider myself very fortunate to I believe that the biggest challenge that female have worked with Sports sports information directors face is dealing with Information Director work/life balance. The challenges that women have Erich Bacher, who really with this issue are tremendous and different than taught me about how to the challenges that our male counterparts face be- manage individual sports cause we have to actually carry a baby, take mater- and gave me freedom nity leave, plan a wedding, etc. I know that some- to explore different ideas but also was times I personally feel very intimidated when trying right in my corner when I needed him which was an amazing to discuss these issues with my supervisor or others experience and gave me a lot of confidence in myself and my abili- in positions of power because you never know how it’s going to ties. After Denver I took a detour that led me to sunny Florida and end up. I know that it can be done, it’s just a matter of both parties the ATP Tour, which is the men’s professional tennis tour. I was the compromising and being willing to be understanding of the situa- Doubles Promotion Coordinator, in charge of promoting all of the tion. In terms of being a minority, I think a lot of it is about trying Tour’s doubles teams. It was a great experience and I was able to to dispel misconceptions about minorities in the profession. Many see the way things work on a professional level as well as travel to people just don’t understand the challenges that sports information some pretty amazing places, but it was on the Tour that I realized directors at historically black colleges and universities (HBCU’s) that I wanted to be back on the college level. Mike Hirschman, face and are very quick to jump to conclusions and make assump- sports information director at UNC Greensboro, gave me that tions about the people that work in those offices, which is very chance and really taught me what it means to be a sports informa- difficult to hear and understand, being that I am a minority myself. tion director. I learned a lot from Mike and continue to learn a For myself, working in Division I at a BCS school, the issues that lot from him and I’m really grateful that I had a chance to work bothers me the most are that there are so few minorities at this with him because I definitely wouldn’t be where I am without his level and I rarely get to see someone that looks like me and I think guidance and support. After spending a little less than two years at that’s also an issue that women also tend to feel, although maybe UNC Greensboro, I moved to Michigan and work every day with on a different level than minorities. some great professionals who push me to be better each and every day.

CoSIDA digest – 36 4. Prior to your arrival at Michigan, one of the coaches 5. Aside from team titles and victories, what have been you work with had a few rather infamous moments on You- your favorite moments as an SID? Tube. What did you learn from that? My favorite moments as an SID involve the first-class student-ath- I wasn’t at Michigan when the actual press conference took place letes that I have worked with throughout the years. I always say so I can’t really speak about the actual press conference or fallout that you do this job for the people and many of the student-athletes immediately afterwards but I can speak to how I’ve structured how that I have worked with have become like family. I always enjoy we deal with the media to prevent this situation from happening Senior Day and often find myself getting emotional right along again. I make sure that I spend at least 10 minutes with my head with the athletes because I feel like I’ve watched them blossom coach before we travel to the postgame press conference, which and grow into amazing people who are going to do great things. allows me to judge with my own eyes if he is prepared to talk with The student-athletes let you share in such a huge part of their lives members of the media in an appropriate manner. If I have any that you really do feel like they are a part of your family and it’s doubts whatsoever, I relay my concerns to the coach and suggest the e-mails, thank you notes and wedding invitations from former that the associate head coach do the interview instead or we pro- student-athletes that really let you know that you’re making a dif- vide the media with a written statement in lieu of an actual press ference in someone’s life which is what I enjoy most about my job. conference. This situation, although I didn’t exactly have a role in it at the time it took place, has taught me that you need to get to know your coach and if you know your coach well you will know Five Questions Interviews conducted by: what they can and cannot do and in those situations. We as SIDs Larry Happel need to stand our ground and go with what we know is best. Associate Director of Marketing/Media Relations and Sports Information Director Central College CoSIDA CONVENTION 2011 Marriott Marco Island Resort & Spa June 26-29

CoSIDA digest – 37 CoSIDA COMMITTEES 2010-11 GOALS AND OBJECTIVES As provided by the respective Committee Chair

Academic All-America Committee Allied Organizations Committee Chair- Dick Lipe (Bentley) Chair- Robert McKinney (Willamette) Board Liaison – Dave Wrath (Augustana)/ John Humenik Board Liaison- Kent Brown (Illinois)

* Continue to strive to maintain the CoSIDA Academic All-America program as Goals the preeminent scholar-athlete program in college athletics. 1. Create a CoSIDA Experts and Speakers Guide * Examine all aspects involved in dividing the College Division into three sepa- 2. Help members of CoSIDA interact with outside organizations rate programs (Div. II, Div. III and NAIA/Canada/2yr/other) and have all systems 3. Help implement CoSIDA’s communications plan in place by June 2011 for implementation for the 2011-12 academic year. The Committee goals will contribute to the following goals in the CoSIDA Strategic committee leadership will work with the appropriate organizations (including Plan: the various college division management organizations, and SIDEARM) to * Improve the self-image of CoSIDA formulate policies and address various issues that might develop. * Elevate and enhance the organization within the collegiate athletics community * Continue efforts to restore the “Life’s Playbook” program and re-involve mem- and outside organizations bers of the Academic All-America Hall of Fame, along with others who have * Establish an efficient communications plan been integral in the program’s success over the years (including Chuck Lee, Dick Enberg, John von Stade and Katie Hyde). Objectives for: Goal #1 – CoSIDA Experts and Speakers Guide * Develop a timeline to complete the selection of the Academic All-America 1. Create a list of topics that are likely to have experts within CoSIDA. The topics Hall of Fame Class of 2011 by mid-February, and work with the Board and the should cover a wide range of issues of importance to internal and/or external Director of Communications to formulate plans for the Hall of Fame Gala well in groups and organizations. advance of the Marco Island convention. 2. Potential topics include: sports writing, social media, strategic planning, stra- * Work with CoSIDA’s Director of Communications to improve the Academic All- tegic messaging, crisis planning, communications planning, football bowl games, America portion of the website, including the posting of bios for the members of national awards promotion and publicity, hosting NCAA championships, Olympic the AAA Hall of Fame. sports, publications, website development, on-line use of video, etc. * The Associate Chair for External Relations and Coordinator of New Media will 3. Gather information about qualified experts within CoSIDA who can discuss work toward providing video testimonials to Director of Communications as part the selected topic areas of enhancing web site and the announcement of Academic All-America teams. 4. Develop ways to highlight the CoSIDA experts in print and on-line. Create * Monitor any inappropriate usage of the Academic All-America terminology, in- templates that will provide key information in a way that is easy to use. cluding the use of regular google searches, and perform appropriate follow-up. * Make greater use of social messaging, including Twitter and Facebook, to Objectives for: Goal #2 – Help members of CoSIDA interact with outside communicate news about the Academic All-America program. organizations * Associate chair and vice chair need to stress to both national and district coor- 1. Submit a list of updated links and corrections to the Resource Links page dinators the importance of sticking to the established deadlines, and that if they on the CoSIDA website (http;//www.cosida.com/About/links.aspx). Periodically anticipate a problem, it is essential that they communicate that to the person check the links to make sure that they are current (submit additional updates as above them on the chain of command. needed). Suggest new links that should be added to the existing list. * Encourage national coordinators to maintain regular communication with their 2. Develop a list of contacts for NCAA Championship events in 2010-11 so that district coordinators, reminding them of duties, which will be spelled out in the CoSIDA members can call or e-mail to volunteer to help at those events. We will Committee Manual. begin expanding the list to include other major sporting events at the amateur * Have all awards distributed within two-to-three months of conclusion of and professional levels. program in each sport. 3. Develop a list of public relations/media relations contacts with professional * Post updated version of all-time database to the CoSIDA website on a regular teams, leagues and organizations. basis during the course of the year. Work with CoSIDA Director of Communica- 4. The Olympic Liaison Sub-Committee will continue to facilitate the involvement tions on possibility of converting database from Access to a searchable online of CoSIDA members at various version. Prepare reports on an annual basis showing which schools have had the most Academic All-America selections all-time, in particular sports, in this Objectives for: Goal #3 – Help implement CoSIDA’s communications plan decade, etc. 1. We will take a coordinated approach by working with the Membership Ser- * Prepare and disseminate press releases announcing the selection of each vices Committee and the Director of External Affairs so that our efforts will build national team, and prepare other press releases as appropriate over the course off of each other. of the year, such as which Academic All-Americas are competing in bowl games 2. We will provide information to CoSIDA.com for use in the on-line CoSIDA or the NCAA basketball tournament, a significant achievement by an Academic Digest and in other locations on the CoSIDA website. We will utilize CoSIDA.com All-America (such as a first-round draft pick) and other items of interest. to encourage members to interact with “external” organizations. * The associate chairs and members of leadership committee will work towards 3. The creation of the CoSIDA Experts and Speakers Guide will help implement establishing relationships with all divisional groups (Div. I, Div. II, Div. III, NAIA, the communications plan by making CoSIDA members more available to talk as Canadian schools and two-year institutions) in order to help increase member- experts to other organizations and to the media. ship numbers.

CoSIDA digest – 38 Committee on Committees Goodwill Committee Chair- Debbie Copp (Oklahoma) Chair- Sam Atkinson (Gallaudet) Board Liaison- Anne Abicht (St. Cloud State) Board Liaison- Edward Hill (Howard)

1) Make getting involved with the CoSIDA Committee structure less cumbersome 1. Set-up online presence on CoSIDA.com for “CoSIDA Cares” a) Continue to make improvements to the web-based committee option including * Create and set-up a new section to CoSIDA.com that is focused on “CoSIDA trying to find a way to make volunteering for a committee something that can be Cares” done through website * The new web section will be devoted to CoSIDA’s great works in the com- munity. The section will serve as a home for the CoSIDA Goodwill Committee. 2) Review current committee structure and make changes as appropriate and as Here the committee will use the venue to promote national coaches’ association they support the organization’s Strategic Plan service/benefit initiatives like Dig Pink, PinkZone, Strikeout Cancer, etc. a) Plan to have a semi-annual call with all committee chairs to learn of the com- * Create a web page with a directory of contact and links to the various coaches’ mittee needs, etc. associations and the information about their annual service or benefit events b) Work with co-chairs of Writing Committee and chair of Publications Committee * Appoint a CoSIDA Goodwill Committee member to serve as a Publicity Man- to continue to offer meaningful contests that recognize the unique talents of our ager group’s members, ones that celebrate the contributions we make to our schools * The new Publicity Manager will be in-charge of collecting news stories about in ways that no other department employees do national or local collegiate programs/schools conducting community service c) Continue review of the existing committees and recommend changes as projects or raising funds for a worthy cause. The story links will then be posted needed to the Board on the CoSIDA Cares web page. We hope this will help pay tribute to those school/programs working hard in the community but also help motivate others to 3) Continue to recruit diverse membership for the committees that reflects the do the same. diversity of membership in the organization * The new CoSIDA Cares web section will also be an archive of previous Good- a) Work to have committee members on the Committee on Committees be will Committee service projects, donation drives, etc. people who can come to the annual convention where the majority of recruiting volunteers happens 2. Coordinate Community Service Project in Marco Island, Fla., during the an- b) Continue, as chair, to be actively involved with FAME and BCSIDA nual CoSIDA Convention * Hold 3rd annual CoSIDA Goodwill Committee Service Project in 2010 in Marco 4) Strengthen and enhance the committee structure Island, Fla. a) Encourage current Committee on Committee members to think about what * Need to be creative with this service project, looking into different avenues, committees might need to be added in the future possible water/beach cleanup, helping the National Fish and Wildlife (Ten Thou- b) Encourage current committee chairs to look at future needs sand Islands) or the Everglades, to learning about marine biology and helping c) Use web-based committee system to enhance interaction between Committee marine wildlife. on Committees and the other committees * Promote the service project throughout the year on the CoSIDA website, d) Conduct quarterly e-mail “meetings” of our committee and explore the pos- CoSIDA Digest, e-mail newsletter sibility of a conference call for our committee on a semi-annual basis * Continue to increase the number of volunteers for the service project e) Review the membership of the Committee on Committees and ensure that the people who are serving on the committee are still committed to and engaged 3. Run a clothing/fund raising drive in Marco Island, Fla., during the annual with our task CoSIDA Convention plus raise funds for charity of choice * Building off the momentum from the first CoSIDA Goodwill Committee Clothing Ethics Committee Drive in San Francisco we would like to conduct another donation drive in 2011 Chair- Bob Noss (Wright State) in Florida Board Liaison- Bob Lowe (Greensboro College) * Work with Young CoSIDA and BCSIDA to create a raffle to raise funds for the charity selected Over the past couple years, the CoSIDA Ethics Committee has set forth to make itself smaller, thus allowing itself the chance to include members that are com- 4. Try to include Health and Wellness into the committee mitted to the overall goals of the committee and the charge given it by the Board * This is a new topic brought to the committee’s attention in San Francisco. of Directors. The thought behind this is to include Health and Wellness into the Goodwill Over the past year, we were charged to re-write the long-standing Code of Committee’s charge. At the past conventions a popular topic is Health and Ethics to make it more applicable to today’s CoSIDA. That new code has been Wellness as a SID and effect on families, etc. We need to explore this more approved by the Board and we look forward to seeing it in everyday use through this coming year but we would like to see how we could incorporate this into the the website. Goodwill Committee. The committee has also established a new annual awards to honor the original * The new Health and Wellness component opens the opportunity to add a dif- author of the Code of Ethics—The Bud Nangle Ethics and Integrity Award. This ferent type of activity at the annual convention, such as a run/walk to kick-off the will honor members or non-members that have shown strength in the eye of conference to get SIDs moving. controversy. * An additional component would alert the CoSIDA membership when one of our Both of these have been sent onto to Barb with the proper information and forms own is going through a health issue or natural disaster if that member asks for for the new award. The new code is online and we look forward to seeing these help. used by the membership As a committee, we would like to see these two initiatives sent by email to all 5. Increase media attention for CoSIDA through service projects, goodwill initia- CoSIDA members in the near future. tives year around As for the upcoming year, we hope to continue to advertise these two attained * Help get CoSIDA positive media attention through the work done by the Good- goals through advertisements on email and websites. I will ask the committee will Committee and other CoSIDA members making an impact at their school, members to touch base and start a dialogue with other public relations, coaches conference, regional or national level and sports organizations to alert them and their individual ethics committees of * Work with the NCAA to promote these stories to a broader audience the proactive initiatives of the CoSIDA Ethics Committee. Also, I would like to step down from the committee following the 2010-11 year. Due to staff cuts and a growing family, I feel it is time for a change. I intend to continue to be active in CoSIDA and continue to serve on the University Man- agement Committee and help Tom Eisner with the I-AAA issues. - Bob Noss

CoSIDA digest – 39 Job Seekers Committee 2. It is our goal to take an active part in discussion boards such as LinkedIn’s Chair- Lawrence Fan (San Jose State) CoSIDA group, the SID Board, and blogs related to new media. Board Liaison- Rob Knox (Kutztown) 3. It is our goal to become active curators of relevant information that can be pushed out through personal social media and CoSIDA channels. Objectives 4. It is our goal to become more involved in the bigger picture using our personal 1.) Continue working in concert with Barb Kowal, Director of External Affairs, and resources to further new media in our departments, our institutions and our the Board of Directors on integrating the Committee’s email service and Career communities. Center segment of www.cosida.com. 2.) Remain a resource for members, future members, full-time and fixed-term Action Goals for the Committee professionals who have employment-related issues. 1. Assist www.cosida.com in developing content for the resource center, the new Goals blog, the YouTube Channel, and webinars. 1.) Provide necessary support should the organization participate in the 2011 2. Develop the discussion board on LinkedIn as a place for discussion topics NCAA Student-Athlete Career Forum. for SIDs. Get a graphic link on the CoSIDA website to the discussion board on 2.) Further enhance the Committee’s Job Seeker Primer. The Primer was LinkedIn to further encourage CoSIDA members to become involved. originated in Spring 2007 prior to the CoSIDA Workshop. Since then, the Primer 3. Begin the discussion of the possibility of web streaming next year’s conven- has grown and now includes 20 written articles by committee members on job- tion for revenue generation or, at the very least, recording the audio for podcasts related activities. with PowerPoint presentations to be uploaded to a share site such as Slide- 3.) Continue dialogue with agencies such as the National Football League to share. provide members with employment options in the sports communications field. 4. Generate content for a series of basic “how-to’s” for use on www.cosida.com 4.) Determine the best possible experience for job seekers and job holders at the which include basic information for SIDs in need of resources and help. Concen- 2011 Workshop in Marco Island, Florida. trate on the small department angle. 5. Creation of a social media “center” at www.cosida.com –this could possibly be Membership Services Committee an arm of the resource center or the trends, tips and tools section, but a highly Chair- Blake Timm (Pacific) visible location. Board Liaison- Geoff Hassard (SUNY Oneonta) 6. Become a resource center of speakers and presenters that can present on the subject of new media at venues outside CoSIDA such as NACDA, PRSA, NCAA, 1. Provide Editorial Assistance For The CoSIDA Directory NAIA and others. • Work directly with Dir. Of External Affairs (Barb Kowal) to develop and execute plan to follow-up on membership updates of directory information. Program Committee • After Sept. 15, use committee members to make direct contact with member- Chair- Dennis O’Donnell (Rochester) ship to make directory updates. Committee will begin with conference contacts Board Liaison- Joe Hornstein (Central Florida) using e-mail and phone communication. After that, additional follow-up will be made with individual schools (this will allow us to update schools for which there Objectives: is no CoSIDA member in the shop). * Strive to meet the ever-changing needs of athletics communications profes- • Enlist the help of the Allied Organizations Committee to update information sionals, recognizing that there are different responsibilities and needs at every in section of directory that pertains to national sports governing organizations, division and at every institution bowls, media, etc. * Recruit and assign moderators and speakers for panel discussions, lectures, and table topics. Make sure there is diversity in the areas of age, gender, race, 2. Develop Online Help Center For Online Membership Questions divisional representation, and experience. • This is a project in development where Blake Timm is working directly with * Work hand-in-hand with other appropriate CoSIDA committees to create an ‘ex- Barb Kowal and Mark Beckenbach on creating an FAQ section for frequently perts’ list of SIDs who can assist colleagues in a given area (desktop publishing, asked questions on the CoSIDA site, including instructions on changing pass- photography, web streaming, and so on). If a CoSIDA member runs into difficulty words, paying dues, updating directory information and Academic All-America with a given area (Photoshop for example), that member can call a Photoshop troubleshooting. expert for help in solving the problem. • If a member is still unable to get the answer to their question, it will be directed to an e-mail link where it can send their query to the appropriate contact. Gen- eral web questions would go to Barb, while AAA questions would be directed to Goals: Mark. * Develop a theme for each day of the Workshop Program. All sessions for that • Providing easy-to-follow, step-by-step answers to common questions should day should be tied to that theme. reduce the amount of time Barb & Mark spend answering them. * Recognize that CoSIDA will join with NACDA for the 2012-13 academic year. • The framework was developed at the San Francisco Convention and can be Sessions for both the 2011 and 2012 workshops should include topics that will viewed at www.cosida.com/help/index.aspx. help athletics communications professionals to make a smooth transition to NACDA. 3. Develop Online Membership Resource Library * Work in conjunction with the management advisory committees for both the • Work to populate the Membership Resource Library framework that was University Division and College Division to ensure that division-specific program- included in the CoSIDA.com redesign. ming is included • Develop the site architecture for this portion of the site, including use of * As speakers and panels are arranged, utilize the CoSIDA Website and the Co- keywords, HTML vs. PDF issues and the process by which members can submit SIDA on-line Digest to publicize the Workshop Program in hopes of encouraging articles for the library. the membership to attend the Convention. * When speakers are in place for panel discussions, lectures, and table topics, New Media/Technology Committee brief them on the objectives to be addressed and provide details on the audience Chair- Chris Syme, Montana State (speaking to a very specific group as opposed to a general session) Board Liaison- Joe Browning (UNC- Wilmington and Barb Kowal- CoSIDA) * Have outside speakers use their professional expertise in their specialty to Personal Action Goals for Committee Members provide information in regard to professional development. 1. Take an active role in personal social media to network with others in the field * In conjunction with CoSIDA’s Director of External Affairs, develop a method by and set a professional example in the new media field. To accomplish this, com- which the membership can evaluate the current Workshop Program and suggest mittee members should create a LinkedIn account (if not already on) and join the possible topics for programming in succeeding years. CoSIDA group and create a personal Twitter feed. These are the two main social systems we will use to develop personal and community professionalism and networking.

CoSIDA digest – 40 Publications Contest Committee FOR THE FUTURE- Establish a scholarship for the child of a sports information Chair- Chad Grubbs (Hardin Simmons) professional, considering most SID’s don’t make a great deal of money. But Board Liaison- Anne Abicht (St. Cloud State) additional funds should first go to upgrading our current list of scholarships.

This is an important time in the history of the CoSIDA Publication Contests. Not Writing Contest Committee so many years ago the media guide was the backbone of the entire sports infor- Chair- Wade Steinlage of William Penn mation operation, today it is just another tool we use to promote our programs. Board Liaison- John Paquette (Big East Conference) It has taken a lesser role in some shops and with the great cost containment issues the current economic situation has us in, many people have gone away The Fred Stabley Sr. Writing Contest has a long and deep tradition with the Co- all together. Our numbers were down almost 30 percent over the 2008-09 school SIDA membership. While many of the other committees are designed to promote year and we expect with the new Division I legislation that the numbers will fall and recognize student-athletes, the writing contest is one of the few contests even more. With that in mind we have made the following changes to the com- that allow us to recognize and honor our peers. mittee. The following are the goals and objectives of the committee that support the ß We still want to reward the people in our business and we will be doing some CoSIDA Board of Director’s initiatives: discussions with the writing committee to possibly expand ideas with that com- mittee. Included in that will be possibly contests for -- game notes, promotional Objective: To recognize and promote great writing within the CoSIDA pieces, schedule cards, etc, and also contests for different elements of media organization. guides – outlook, bios, history, coaches section, etc. ß We are going to have just two divisions. Much like the Academic All-American Goals program we will have the College and University Divisions. This will make win- I. Improve the number of entries. Over the past several years, the number of ning an award a bigger deal. We had several contests with less than 10 entries entries in all divisions has decreased significantly. in them this year and, while it is a great thing for those that win fewer people are getting awards with fewer entries. Proposed Solution: Begin publicizing the award in early fall, allowing members 2010-11 Goals several months to collect writing samples. Frequently notify members of dead- ß Get Every Contest Completed – as much as I would like this to be the case lines. Detail importance of the program in news releases on CoSIDA website every year it seems for some reason (usually coordinators leaving in the middle and email blasts. Utilize Facebook and Twitter accounts (either through current of the year) we are unable to complete a contest. Usually if someone leaves in CoSIDA accounts or developing new accounts) to also help distribute informa- the middle of the year they are not thinking about the contest and it just gets put tion to the masses. to the side. Sometimes they take the entries, sometimes they leave them behind. This year we had eight coordinators leave their position in the middle of the year, II. Move deadlines up to include national contest winners as part of CoSIDA’s all but one of those were able to be handled. Annual Workshop. ß Communicate – Many of the minor problems that go on in the contest can be solved by communication. We are in a profession of communication; we have to Proposed Solution: Move all deadlines up at least one month to allow time for be able to communicate with others in our profession. national judges to view entries during late May and early June. Time should still ß Be Flexible – We are in a period of changing times. We have to be able to be available for awards to be made prior to the convention. Deadlines may need adjust to certain situations in which we may not have control on the fly. to be moved depending on each year’s Workshop. If an entry is written after the ß Be Timely – We need to stick close to deadlines. I understand that things hap- deadline, it will be allowed to be submitted for the following year’s contest. If an pen and a few days are usually not a problem. We can’t be getting results from entry that is written prior to the deadline is not submitted, it will not be allowed for fall contests in May. It puts everyone behind schedule. the following year.

Scholarship Committee III. Add or revise categories to include entries for social media such as blogs, Chair-Carol Hudson (Old Dominion) interviews, etc. Board Liaison- Chris Day (Adams State) Proposed Solution: Review each category’s entries over the past few years to 1. Have multiple reminders emailed throughout the year on the scholarship determine which categories can be removed or combined or if new categories deadlines, starting in September. Make more of a push to get more Division II, can be added. III and NAIA schools to apply. 2. This year’s suggested Scholarship deadlines: Phil Langan Graduate Intern- IV. Develop a large pool of regional and national judges. ship Grant , * Tuesday, April 12, 2011, Wylie Smith and CoSIDA Post Graduate Scholarships, Proposed Solution: Have current committee members produce a list of judges Tuesday, April 19, 2011 that can be used each year. Using well-known writers/editors from newspapers/ * Fred Nuesch-Dave Wohlhueter Undergraduate scholarships, Tuesday, May magazines/other will give more credibility to the award. The committee may call 10, 2011 on retired CoSIDA members to serve as judges as well. 3. Increase publicity on the scholarships through the CoSIDA website. Do a note or story on past scholarship winners who are in the business. Maybe a “What has This scholarship meant to me.” Even include current recipients. 4. Requested additional funding to the three scholarships-possibly through corporate sponsorships. The Phil Langan graduate internship from $10,000 to $12,000 The Fred Nuesch-Dave Wohlhueter Undergraduate Scholarships from $2,500 each to $3,000 each. The Wylie Smith and CoSIDA Post graduate Scholarships from $5,000 each to $7,000 each 5. Request to have applications completed on line, and develop a way for com- mittee members to vote online as well. Also need a way for applicants to upload all of their information to include Examples of their work like Brochures, pcd’s, etc. This past year all application distribution and voting was done by email. 6. Keep list of scholarship recipients updated so we can track who moves into our profession full-time and those who do not, as well as track schools who have received the Phil Langan Graduate Internship to see if a full-time position has been established.

CoSIDA digest – 41 CoSIDA BOARD OF DIRECTORS 2010-11 INITIATIVES • Continue to aggressively build and enhance CoSIDA’s strategic resource • Continue to build appropriate and productive relationships and partnerships mission and value brand (“Strategic Communicators for College Athletics”) with the NCAA senior leadership staff in Indianapolis at all divisional levels. throughout all levels of the intercollegiate athletics community. • Evaluate all managerial, administrative and fiscal-based aspects of the • Develop and implement over the course of the year several specific proposed expansion of the Academic All-America program- scheduled to begin “Continuing Education” programs for membership via conference calls/webinars. for the 2011-12 academic year- and fully implement all appropriate elements for Make this the best year in terms of year-around “continuing education” in the the nomination, selection and awards fulfillment programs by July 1, 2011. history of the organization. • Continue to build upon the progress and role that the University Division and • Dramatically improve the accuracy of the organizational online directory College Division Management Advisory Committee concept has had within the via an aggressive membership based campaign that makes it clear that the CoSIDA management structure accuracy of this directory can ONLY be achieved if our own membership takes the time to review and update the directory for their school/self. • Develop one page “value documents” that provide a list of emphasis points as to why “CoSIDA membership has value”, “The value of the CoSIDA Convention” • Work with our individual SIDA organizations within the CoSIDA umbrella to and “The value of membership participation and leadership within CoSIDA.” assist them with building productive working relationships with their respective national offices, AD Associations, Conference Commission Groups and • Integrate more “professional development” sessions into the annual Management Council leadership groups. convention, session that would help membership become better leaders, better managers, better at balancing multiple demands, etc. • Develop a first-class image and marketing-based document that the organization and its divisional leadership groups can use to pro-actively advance • Develop and start to implement a “resource library” within www.cosida.com and enhance the profession, the organization and its professionals throughout that will provide a place for membership to come to gain information and direction all levels of intercollegiate athletics. in a variety of areas and topics. • Work closely with all appropriate divisional leadership groups to grow • Evaluate the possibility of establishing a CoSIDA based awards program that CoSIDA membership at all levels, but especially at the NAIA, two-year and would have the appropriate membership select/determine “Communications and Canadian levels. Information Department of the Year” designations for respective regions/districts. The awards program would follow along the lines of one that NACDA does for • Continue to work, via our partnership with NACDA, to build productive district/regional “Athletic Director of the Year.” relationships and partnerships with all of the Athletic Directors Associations and Conference Commissioner Groups that are aligned within the NACDA • Begin the process of developing a “Distinguished Alumni “ document which umbrella. would provide a thorough list of all of the information and communications directors who have distinguished our profession either by their work within the profession • Continue to develop a pro-active website that a growing number of CoSIDA itself or by what they went on to accomplish after leaving our profession. This would membership will view as a key place to come for professional development and provide a list of all of the folks who have achieved much within our profession but continuing education based information those as well who left us and went on to become Athletic Directors, Conference • Work with NAIA-SIDA to build a more productive relationship and partnership Commissioners, TV executives and even one- Pete Rozelle- who went from being with NAIA senior staff in Kansas City that is more in-line with such a relationship/ the SID at the University of San Francisco to the Commissioner of the NFL. partnership that now exist with the NCAA senior staff in Indianapolis. • Continue to build our relationships with the staffs of the NCAA and NACDA • Work with the CoSIDA Division I leadership to fully implement, for the first- daily email blast systems so that CoSIDA/professional news can be directly time ever, a management and leadership organization for that divisional level delivered to thousands of folks within other components of the collegiate athletics that is in-line with what already exist for DII, DIII and NAIA-SIDA. This involves industry- a key outreach aspect of our strategic branding. the formation of a FBS-SIDA, FCS-SIDA and DI AAA-SIDA organizations. • Continue to strive to close the negative financial gap that exist with our • Improve the speed and effectiveness of the CoSIDA membership blast annual convention in terms of per person registration fee and per person cost. email system via appropriate system and software upgrades. • Continue to strive to make the monthly Board of Directors/divisional • Form a “CoSIDA Transition Team” that would begin to work with the leadership initiatives newsletter that goes to the membership be one that is seen NACDA staff on a variety of organizational and management matters as it relates as relevant and pro-active in its approach. to CoSIDA’s convention becoming a part of the NACDA convention in Orlando in • Continue to seek out members who have a “passion” for specific interests June of 2013. and place them in appropriate leadership roles. • Continue to build a more productive and pro-active committee structure • Evaluate any possible partnership opportunities between CoSIDA and the that supports CoSIDA’s strategic plan and initiatives. Public Relations Society of America (PRSA). • Work with the two-year institution community to establish the formation of a national two-year SIDA organization. • Continue to strive for CoSIDA to have a high visibility and presence at all appropriate national conventions, national meetings/conferences, national events as well as at important conference and regional meetings. • Work to significantly grow Division I involvement within CoSIDA and increase DI attendance at the CoSIDA Convention. • Build upon the momentum gained from the 2010 CoSIDA Convention in San Francisco by developing a programming schedule for Marco Island convention in 2011 that once again results in favorable feedback and drives attendance to that convention. • Evaluate the possibility of establishing an accreditation process and program for CoSIDA.

CoSIDA digest – 42 2011 CoSIDA Convention MARCO ISLAND FLORIDA

June 26-29 MARRIOTT MARCO ISLAND FLORIDA RESORT AND SPA

CoSIDA digest – 43 C o S I D A Contact Information THE 2010-11 COSIDA BOARD OF DIRECTORS

Office Name Office Phone Fax Number Email

President Larry Dougherty (21%) 204-3850 (215) 204-7499 [email protected] Temple First Vice-President Tom DiCamillo (480) 983-6605 480-983-6605 [email protected] Pac West Conference Second Vice-President Joe Hornstein (407) 823-2729 (407) 823-5266 [email protected] Central Florida Third Vice-President Shelly Poe (614) 247-7023 (614) 292-8547 [email protected] Ohio State Secretary Jeff Hodges (256) 765-4595 (256) 765-4659 [email protected] North Alabama Treasurer Dave Wohlhueter (607) 273-5891 (607) 273-5891 [email protected] Ithaca, NY At-Large Representative Joe Browning (910) 962-3236 (910) 962-3686 [email protected] UNC Wilmington At-Large Representative John Paquette (401) 453-0660 (401) 751-8540 [email protected] Big East Conference At-Large Representative Ed Hill (202) 806-7184 (202) 806-9595 [email protected] Howard At-Large Representative Kent Brown (217) 244-6533 (217) 333-5540 [email protected] Illinois College Division Rep. Chris Day (719) 587-7825 (719) 587-7276 [email protected] West Adams State College Division Rep. Bob Lowe (336) 272-7102 (336) 217-7237 [email protected] South Greensboro ext. 279 College Division Rep. Rob Knox (610) 683-4182 (610) 683-4676 [email protected] At-Large Kutztown College Division Rep. Dave Wrath (309) 794-7265 (309) 794-7525 [email protected] At-Large Augustana (Ill.) College Division Rep. Anne Abicht (320) 308-2141 (320) 255-2099 [email protected] Central St. Cloud State College Division Rep. Geoff Hassard (607) 436-2106 (607) 436-3088 [email protected] Northeast SUNY-Oneonta

Past President Justin Doherty (608) 262-1811 (608) 262-8184 [email protected] Wisconsin Past President Nick Joos (254) 710-3043 (254) 710-1369 [email protected] Baylor Past President Charles Bloom (205) 458-3010 (205) 458-3030 [email protected] Southeastern Conference

Ex-Officio Members Executive Director John Humenik (352) 377-1908 [email protected] Director of External Affairs Barb Kowal (512) 739-1234 (512) 739-1234 [email protected]

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