Voice of the Customer Insight Report
Total Page:16
File Type:pdf, Size:1020Kb
Voice of Customer Insights that matter to ATCO Executive Summary April 2018 02 The Voice of Customer | Insights that matter to ATCO The Voice of Customer (VoC) program ocusse on creating a iaogue with customers an stakeholders across five distinct phases, allowing ATCO’s investment plans to align with the long-term interests of consumers across 2020-24. WHAT WERE THE PHASES OF THE PROGRAM? ENGAGE CONSIDER RE-ENGAGE DRAFT SUBMIT OCT 2017 NOV 2017 FEB - MAR 2018 MAY 2018 SEP 2018 Conduct engagement Integrate customer insights Validate plans and insights Publish a draft of ATCO’s Submit the final activities and capture into business planning with sample customers 2020-24 Plan 2020-24 Plan to insights the regulator WHO DID ATCO ENGAGE? Customers and stakeholders comprising of the following groups, were engaged through a combination of group-based workshops and one-on-one interviews. RESIDENTIAL SMLMED ENTERPRISE COMMERCIALINDUSTRIAL BUILDERSDEVELOPERS PEAKINDUSTRY BODIES RETAILERS CUSTOMERS STAKEHOLDERS 94 12 18 Participants Workshops Interviews WHAT DID ATCOS CUSTOMERS AND STAKEHOLDERS SAY? ABOUT ATCO CUSTOMER SERVICE SAFETY, RELIABILITY AND GROWTH “The arrangements at the moment are straight “Good customer service to me is when they say “Prioritise safety and efficiency of operations at forward, cost effective, timely...It’s all positive.” they’re going to do something and they do it.” a reasonable cost.” Urban Developer Residential Participant Residential Participant CLEAN ENERGY FUTURE GENERAL UNDERSTANDING OF ATCO INSIGHTS AND AA STRATEGY “It's nice to see companies like you taking initiative… “More education/information, increased market “Would be nice to learn more about where ATCO not waiting for changes in energy policy.” share and ways for people to use more gas.” is expanding because we’ll have to plan our services.” Residential Participant Major Land Developer Major Land Developer PROGRAM REFINEMENTS MAINS REPLACEMENT AFFORDABILITY “Sounds very reasonable, what you’ve done. "I think in the long term this is more economical, “Stability in prices is easier for people to deal with.” I’m happy.” less disruptive and more efficient.” Residential Participant Residential Participant Residential Participant WHAT CUSTOMER AND STAKEHOLDER INSIGHTS WERE REVEALED FROM PARTICIPANTS? RESIDENTIAL & SME RESIDENTIAL & SME CUSTOMERS WANT TO KNOW MORE LOW CARBON FUTURE Support a stable price Support for ATCO’s ...about ATCO and understand what ...is important, and customers 76% path for 2020-24 95% capital expenditure program makes up their bill support initiatives already underway TRUST IN ATCO EXCELLENT CUSTOMER EXPERIENCE ...to make right decisions to maintain ...customers want to engage with ATCO safety and reliability and support program enhancement MAINS REPLACEMENT PROGRAM ...supported, if it meant minimising long-term disruption HOW HAVE ATCO INCORPORATED THESE INSIGHTS INTO THE 2020-24 DRAFT PLAN? 01. 02. 03. 04. DESIGNED FOR THE LONG-TERM PROVIDES COST STABILITY CUSTOMER CENTRED MODESTLY PRICED ATCO's major initiatives will be designed to ATCO will create stability in distribution ATCO will have an ongoing relationship ATCO's price increases are modest and deliver benet to Western Australians well costs during 2020-24, providing customers with customers – engaging regularly, acceptable compared to other costs. beyond 2020-24 – future-proong the with surety and promoting competition to support and promote knowledge, Per customer costs are acceptable to network and supporting ATCO's low carbon amongst retailers education and awareness about gas, customers and minor changes are and energy innovation plans and new energy related initiatives deemed reasonable The Voice of Customer | Insights that matter to ATCO 1 The Voice of Customer program ATCO’s Voice of Customer program has been designed to drive and facilitate engagement with its customers and stakeholders, allowing their views to underpin ATCO's 2020-24 Plan which will be submitted to the Economic Regulation Authority. The Voice of Customer (VoC) program Deloitte were engaged by ATCO Insights from the Engage Phase has been designed to create a dialogue to facilitate their VoC program. The along with an overview of progress on the with customers and stakeholders across insights and findings discussed within 2020-24 Draft Plan were shared with them. five distinct phases through interviews and this report have been collected from During this time customers were invited workshops. Harnessing insights through the ATCO’s engagement with customers and to participate in discussions and provide VoC program will allow ATCO’s investment stakeholders during the Engage and feedback on key topics that would help plans to align with the long-term interests of Re-Engage Phases of the VoC program, to further refine ATCO's plans. customers and stakeholders. Whilst the VoC as observed by the Deloitte and program has been designed to support the ATCO teams. submission of ATCO's 2020-24 Draft Plan, it ATCO initially engaged with customers will not be limited to this period. It has been and stakeholders in October 2017 and designed to continue, with key touch points then re-engaged during February and throughout 2020-24. March 2018. T T T ENGAGE C RE-ENGAGE T T OCT 2017 NOV 2017 FEB - MAR 2018 MAY 2018 SEP 2018 Integrate customer Publish ATCO's Submit the final 202024 202024 insights planning customers Plan Harnessing insights through the VoC program will allow ATCO’s investment plans to align with the long-term interests of customers and stakeholders. 2 The Voice of Customer | Insights that matter to ATCO Engagement approach Customers and stakeholders were engaged through 13 workshops and 18 interviews. CUSTOMERS STAKEHOLDERS Residential Small/Medium Commercial/ Builders/ Peak/Industry Retailers Enterprise (SME) Industrial (C&I) Developers Bodies 6 workshops 4 workshops 8 interviews 3 workshops 4 interviews 6 interviews 65 participants 36 participants 7 participants Segments engaged: Segments engaged: C&I clients: Participants: Participants: Participants: • Northern Suburbs • Northern Suburbs • Austral Bricks • 101 Residential • Housing Industry • AGL • Southern Suburbs • Southern Suburbs • Mirvac • Danmar Homes Association • Alinta Energy • Eastern Suburbs/ • Eastern Suburbs/ • Six others • JWH • Master Builders • Kleenheat Association Hills Hills • Landcorp • Origin Energy • Master Plumbers • Mandurah/ • Pindan Homes • Perth Energy Rockingham and Gas Fitters • Redink Homes • Synergy • Urban Development • Satterley Institute of Australia (WA) How did ATCO engage with customers and stakeholders? three workshops, peak/industry bodies and all current licensed WA A representative age and gender mix of residential and SME retailers, engaged through one-on-one interviews. customers were recruited from the key regions across the Customers and stakeholders who had participated in the Perth Metropolitan area to participate in the program. Engage Phase were invited to participate in the Re-Engage Within the Engage Phase, eight group-based workshops were Phase with the intent to continue the dialogue and to share the facilitated to engage residential and SME customers. Each progress of ATCO's 2020-24 Draft Plan. A subset of the initial 94 customer participated in a single workshop determined by their customers accepted the invitation which led to 42 customers segment (customer type and region). ATCO’s largest C&I customers and stakeholders being re-engaged through five workshops were engaged through one-on-one interviews. Stakeholders and six interviews. included builders and developers who were engaged through The Voice of Customer | Insights that matter to ATCO 3 Engagement themes Dialogue with customers and stakeholders was focussed across five themes that aligned with ATCO’s 2020-24 Draft Plan. The five themes were explored with participants as part of both the Engage and Re-Engage Phases, with the intent to discover insights and conduct further validation on specific topics. ABOUT ATCO SAFETY, RELIABILITY AND GROWTH Topics for discussion: Topics for discussion: • Attractive qualities of natural gas • Reliability of gas supply and outages • About ATCO • Proposed capital expenditure programs for 2020-24 Priority preference for proposed capital expenditure programs • Components of a gas bill • • Refinements made to major capital expenditure programs, based • Playback as part of the Re-Engage Phase - key insights from the on revisions that were made to the plans following the Engage Phase Engage Phase through video and presentation • Option preference for the mains replacement program • ATCO’s new corporate strategy. implementation. AFFORDABILITY CUSTOMER EXPERIENCE Topics for discussion: Topics for discussion: What does good customer service look like? • Predicted price rise from the current five-year period to 2020-24 • • Channel preferences for engaging with ATCO. • Options for tariff prices over 2020-24 • Overview of the Capital Contributions Policy CLEANER ENERGY FUTURE • Playback on insights and key statistics revealed from the Engage Topics for discussion: Phase in relation to price increases and options for tariff prices over • Current incentives offered for investment in gas powered products the 2020-24 period • ATCO’s existing initiatives and future innovations (e.g. GasSola) • Confirmation of the predicted price rise from the current period to • Playback/update on ATCO’s energy hub initiative 2020-24 after updated financial modelling. • Playback/update on ATCO’s hydrogen