2016 Games Sponsorship Package

June 17 & 18, 2016 Amway Center - Orlando, FL

Proceeds to Benefit The Mascot Games™ The Mascot Games feature 26 professional from top tier sports teams across North America competing in a variety of games in two exciting shows. More than 15,000 excited fans enjoy zany and pulse-pounding competition, as mascots from NFL, NBA, MLB, NHL, MLS and NCAA-Divison 1 teams battle through wild and wacky games to see who is the true champion of the mascot world. Fans are seated in cheering sections to root for their section’s mascot team, creating a uniquely involved audience. New Hope for Kids This large scale sports entertainment event is owned and operated by New Hope for Kids, a Central Florida based 501(c)(3) organization. Their mission is to support children and families grieving the death of a loved one and to grant wishes to children with life-threatening illnesses in Central Florida.

Our audience Central Florida families* 57% Female 43% Male 21% 0-10 years old 30% 11-20 years old 13% 21-30 years old 36% 30+ years old 45% Caucasian 39% African American Our Growth 13% Hispanic 2014 Attendance: 15,133 Geographic reach; Central 2015 Attendance: 15,298 Florida’s I-4 Corridor *Figures provided by the Central Florida Sports Commission 2014 Fundraising: $43,604 (net) 2015 Fundraising: $70,000 Why Sponsor the Mascot Games? Engage your target market with a one of a kind experience that creates a lasting connection to your brand. The Mascot Games offers Central Florida businesses an opportunity to get involved with a unique, energy-filled event. Businesses are provided with a variety of options to generate brand awareness in an engaging environment. In addition to the connection with a highly visible event, businesses also align with the Central Florida charity, New Hope for Kids. We understand activation and are willing to customize where possible to meet your needs and expectations. Talk to us about your brand and marketing objectives.

2015 Mascot Roster

Albert & Alberta Gator University of Florida Bango Milwaukee Bucks 2015 Poster Captain Fear Tampa Bay Buccaneers TO BENEFIT: Carlton Toronto Maple Leafs Champ Dallas Mavericks Fin the Whale Vancouver Canucks Harry the Hawk Atlanta Hawks Kingston Orlando City Soccer Knightro University of Central Florida

Lil’ Red University of Nebraska VIP MASCOT HUDDLE TICKETS $30 FRIDAY SATURDAY (close to action and Meet + Greet with Mascots) * $35 day of event JUNE 19 & JUNE 20 Louie St. Louis Blues PREMIUM SEAT TICKETS $20 at 12:30pm at 2pm GENERAL ADMISSION TICKETS $12 - AT THE AMWAY CENTER - N.J. Devil New Jersey Devils Visit www.MascotGames.org for more info! Orbit Astros  @mascotgames  Mascot Games  @mascot_games #mascotgames SPONSORED BY: Ranger Captain Raymond Rowdy Dallas Cowboys Sebastian University of Miami Shades Orlando Solar Bears Slamson the Lion Sacramento Kings Stanley C. Panther Florida Panthers Stormy Carolina Hurricanes Stuff the Magic Dragon Orlando Magic ThunderBug Tampa Bay Lightening Tommy Hawk Chicago Blackhawks 2015 Marketing & Media

Print Orlando Sentinel El Sentinel Orlando Weekly Trended #1 on Twitter in the El Osceola Start The Winter Park Observer Orlando market over the course Seminole Voice of the 2015 event weekend. Digital Billboard Amway Center Social Media Several ClearChannel Outdoor billboards Facebook: Over 1,200 followers throughout Central Florida Radio Increased reach from 2014 of 7,000 Over 500 spots on iHeart media stations engaged fans.

Television Twitter: Over 800 followers Over 500 spots on Channel 27 WRDO Appearances on: Over 264K impressions within the month WKMG: Channel 6 leading up to the 2015 games. Fox 35 Channel 13

Online Orlando Sentinel Daytona Beach News Journal WFTV Apopka Chief Miami Herald Posters 1,000 posters distributed throughout Central Florida

Oversized posters placed in 63 Wawa locations in Central Florida E-mail Newsletter Orlando Regional Chamber of Commerce Florida Hospital Employee Newsletter Orlando City Soccer Fan Newsletter Orlando Solar Bears E-blast Amway Center E-blast

Game Day Announcements: Orlando Solar Bear Games Orlando Predator Games Sponsorship At-A-Glance Title Presenting Team Game Timeout Number Available 1 1 4 5 3

Event Naming Rights

Team Naming Rights 1 team

Game Naming Rights 1 game

Timeout Naming Rights 1 timeout

Advertising Opportunities

TV & Radio Inclusion

Inclusion in Select Print Advertising

Logo Inclusion on Event Poster

Social Media Inclusion 10 6 4 3 1

Logo Inclusion on Event Website

Press Release Inclusion

On-site Visibility

Logo at Center Field

Logo Inclusion on Cheer Sticks

Logo Inclusion on Step & Repeat

Company Banner 3 2 1 1 Displayed at Center

On-Site Acknowledgement

Logo Inclusion on Team 1 team Cheer Card

Jumbrotron Video

Concourse Activation Area

Community Festivals

Digital Wrap in Amway

Post Game Concourse Distribution

Logo Inclusion on Volunteer T-shirts

Ticketing

Corporate Suite

VIP Huddle - Saturday 25 15 10 8 4

Premium - Saturday 25 15 10 8 4

General Admission - 50 35 25 15 8 Saturday

Complimentary Parking 20 15 10 8 4 Title Sponsorship • Event Naming Rights (“Your Brand Name Mascot Games”) • Logo placed on center field of the Amway Sponsorships are Center customizable to achieve • Logo inclusion on cheer sticks (est. 20,000) corporate goals • TV & Radio inclusion (as agreed to by media partners) • On-Field company representative presentation • Logo inclusion in print advertising • Logo inclusion on event poster (est. 1,000) • Company inclusion in 10 customizable social media blasts • Logo inclusion on event homepage and sponsor page of the Mascot Games website • Logo inclusion on step and repeat banner • Three company sideline banners throughout event (Company to provide banners.) • Logo inclusion on all 20,000 team cheer cards in conjunction with the Mascot Games logo • Company video displayed on the Jumbotron (Company to provide produced video.) • Concourse activation area (8’ table and 2 chairs provided) • 15 VIP Mascot Huddle & seating tickets • 15 Premium seats (lowest rows) • 35 General Admission tickets • 15 Parking comps at Geico Garage • Corporate Suite (14 guests) catering available • Ability to use the Mascot Games logo on company website as an Official Sponsor • Spotlight role for corporate or brand mascot, if applicable • Community Festival activation • Company name on digital wraps in Amway during the games • Post game option to hand out company information on the concourse Presenting 4 Team Sponsorship Sponsorships

• Event Naming Rights • Team Naming Rights (Blue, Red, Yellow, Green) (“Mascot Games presented by Your Brand”) “Your Brand Green Team” • TV & Radio inclusion (as agreed to by media • Logo inclusion in television advertising partners) • Logo inclusion in print advertising • On-Field company representative presentation • Logo inclusion on event poster (est. 1,000) • Logo inclusion in print advertising • Company inclusion in four customizable social • Logo inclusion on event poster (est. 1,000) media blasts • Company inclusion in six customizable social • Logo inclusion on sponsor page of the Mascot media blasts Games Website • Logo inclusion on event homepage and sponsor • Two company side-line banners displayed page of the Mascot Games website throughout event (Company to provide • Logo inclusion on step and repeat banners.) • Two company sideline banners throughout event • On-field acknowledgement (Company to provide banners.) • Logo inclusion on 5,000 team cheer cards • Logo inclusion on all 20,000 team cheer cards in associated with the color of your company’s conjunction with the Mascot Games logo team • Company video displayed on the Jumbotron • Company video displayed on the Jumbotron (Company to provide produced video.) (Company to provide produced video.) • Concourse activation area (8’ table and 2 chairs • Concourse activation area (8’ table and 2 chairs provided) provided) • 15 VIP Mascot Huddle & seating tickets • 10 VIP Huddle & seating tickets • 15 Premium seats (lowest rows) • 10 Premium seats (lowest rows) • 35 General Admission tickets • 25 General Admission tickets • 15 Parking comps at Geico Garage • 10 Parking comps at Geico Garage • Ability to use the Mascot Games logo on • Ability to use the Mascot Games logo on company website as an Official Sponsor company Website as an Official Sponsor • Spotlight role for corporate or brand mascot, if • Community Festival activation applicable • Community Festival activation • Company name on digital wraps in Amway during the games • Post game option to hand out company information on the concourse 5 Game 3 Timeout Sponsorships Sponsorships

• Game Naming Rights (“Game Sponsored by • Timeout naming rights Your Brand”) • Ability to customize a short audience engaging • Your brand name/message integrated into 1 of timeout activity only 5 mascot competitions • Logo inclusion on event poster (est. 1,000) • Logo inclusion in print advertising • Company inclusion in one customizable social • Logo inclusion on event poster (est. 1,000) media blast • Company inclusion in three customizable social • 4 VIP Huddle & seating tickets media blasts • 4 Premium seats • One company banner hung at the event • 8 General Admission tickets (Company to provide banner.) • 4 Parking comps at Geico Garage • On-field acknowledgement • Ability to use the Mascot Games logo on • Concourse activation area (8’ table and 2 chairs company website as an Official Sponsor provided) • 8 VIP Mascot Huddle & seating tickets • 8 Premium seats • 15 General Admission tickets • 8 Parking comps at Geico Garage • Ability to use the Mascot Games logo on company website as an Official Sponsor Additional Opportunities

VIP Mascot huddle - $5,000 The Huddle provides a meet & greet opportunity for fans of our beloved Mascots. Photos, autographs and high-fives are what make this Saturday pre-event interactive fun for everyone! The Official Mascot Huddle Sponsor will receive recognition in all print and online advertising related to the Mascot Huddle. This includes logo inclusion on the VIP badges and tickets as well as an activation area at the Huddle.

Mascot Dinner - $3,000 The Official Mascot Dinner sponsor(s) will receive recognition in all print and online advertising related to Volunteer Lunch - $1,500 this private dinner held at the New Hope for Kids Center. Over 400 dedicated volunteers join us to provide a Attendees of this event are 350 New Hope families, VIPs, one of a kind experience for our guests and fans. The press and Mascots. Official Volunteer Lunch sponsor at Amway Center will receive recgonition both days of the event in front of our volunteers. This sponsor has the opportunity to Social Media Board- $1,500 decorate the volunteer area and provide refreshments The “ Social Media Board”. This will for our much appreciated volunteers who work hard be a live, interactive display for fans to interact with each behind the scenes. other and the announcers during the Saturday event, constant stream throughout show. VOlunteer T-Shirt- $1,500 Mascot Hospitality - $2,000 Two (2) opportunities are available for companies that Company logo will be displayed in black & white on the would like to provide support specifically for the much back of an estimated 400 volunteer T-shirts worn during anticipated mascots. This includes recognition in their both shows. Sold hosptality areas throughout the event. These companies have the opportunity to decorate the space prior to High-Five Cam - $1,000 arrival in designated areas. The “ High-Five Cam ” will surprise excited fans in the crowd on the Jumbotron throughout the course of both shows. 3 per day. Halftime Show - $3,000 The “ Halftime Show”. The halftime Concourse Activation - $500 sponsor will have the opportunity to introduce the halftime show on both days. The company logo will Concourse activations allow companies the opportunity appear on the jumbrotron as well as the Mascot Games to create engaging areas for fans to visit before and Website. after the games. An 8’ table and 2 chairs will be provided.

For Partnership information, contact Ron Kaplan at [email protected] or call 407-920-8007 | www.mascotgames.org