2016 Mascot Games Sponsorship Package June 17 & 18, 2016 Amway Center - Orlando, FL Proceeds to Benefit The Mascot Games™ The Mascot Games feature 26 professional mascots from top tier sports teams across North America competing in a variety of games in two exciting shows. More than 15,000 excited fans enjoy zany and pulse-pounding competition, as mascots from NFL, NBA, MLB, NHL, MLS and NCAA-Divison 1 teams battle through wild and wacky games to see who is the true champion of the mascot world. Fans are seated in cheering sections to root for their section’s mascot team, creating a uniquely involved audience. New Hope for Kids This large scale sports entertainment event is owned and operated by New Hope for Kids, a Central Florida based 501(c)(3) organization. Their mission is to support children and families grieving the death of a loved one and to grant wishes to children with life-threatening illnesses in Central Florida. Our audience Central Florida families* 57% Female 43% Male 21% 0-10 years old 30% 11-20 years old 13% 21-30 years old 36% 30+ years old 45% Caucasian 39% African American Our Growth 13% Hispanic 2014 Attendance: 15,133 Geographic reach; Central 2015 Attendance: 15,298 Florida’s I-4 Corridor *Figures provided by the Central Florida Sports Commission 2014 Fundraising: $43,604 (net) 2015 Fundraising: $70,000 Why Sponsor the Mascot Games? Engage your target market with a one of a kind experience that creates a lasting connection to your brand. The Mascot Games offers Central Florida businesses an opportunity to get involved with a unique, energy-filled event. Businesses are provided with a variety of options to generate brand awareness in an engaging environment. In addition to the connection with a highly visible event, businesses also align with the Central Florida charity, New Hope for Kids. We understand activation and are willing to customize where possible to meet your needs and expectations. Talk to us about your brand and marketing objectives. 2015 Mascot Roster Albert & Alberta Gator University of Florida Bango Milwaukee Bucks Billy the Marlin Miami Marlins 2015 Poster Captain Fear Tampa Bay Buccaneers TO BENEFIT: Carlton Toronto Maple Leafs Champ Dallas Mavericks Fin the Whale Vancouver Canucks Harry the Hawk Atlanta Hawks Kingston Orlando City Soccer Knightro University of Central Florida Lil’ Red University of Nebraska VIP MASCOT HUDDLE TICKETS $30 FRIDAY SATURDAY (close to action and Meet + Greet with Mascots) * $35 day of event JUNE 19 & JUNE 20 Louie St. Louis Blues PREMIUM SEAT TICKETS $20 at 12:30pm at 2pm GENERAL ADMISSION TICKETS $12 - AT THE AMWAY CENTER - N.J. Devil New Jersey Devils Visit www.MascotGames.org for more info! Orbit Houston Astros @mascotgames Mascot Games @mascot_games #mascotgames SPONSORED BY: Ranger Captain Texas Rangers Raymond Tampa Bay Rays Rowdy Dallas Cowboys Sebastian University of Miami Shades Orlando Solar Bears Slamson the Lion Sacramento Kings Stanley C. Panther Florida Panthers Stormy Carolina Hurricanes Stuff the Magic Dragon Orlando Magic ThunderBug Tampa Bay Lightening Tommy Hawk Chicago Blackhawks 2015 Marketing & Media Print Orlando Sentinel El Sentinel Orlando Weekly Trended #1 on Twitter in the El Osceola Start The Winter Park Observer Orlando market over the course Seminole Voice of the 2015 event weekend. Digital Billboard Amway Center Social Media Several ClearChannel Outdoor billboards Facebook: Over 1,200 followers throughout Central Florida Radio Increased reach from 2014 of 7,000 Over 500 spots on iHeart media stations engaged fans. Television Twitter: Over 800 followers Over 500 spots on Channel 27 WRDO Appearances on: Over 264K impressions within the month WKMG: Channel 6 leading up to the 2015 games. Fox 35 Channel 13 Online Orlando Sentinel Daytona Beach News Journal WFTV Apopka Chief Miami Herald Posters 1,000 posters distributed throughout Central Florida Oversized posters placed in 63 Wawa locations in Central Florida E-mail Newsletter Orlando Regional Chamber of Commerce Florida Hospital Employee Newsletter Orlando City Soccer Fan Newsletter Orlando Solar Bears E-blast Amway Center E-blast Game Day Announcements: Orlando Solar Bear Games Orlando Predator Games Sponsorship At-A-Glance Title Presenting Team Game Timeout Number Available 1 1 4 5 3 Event Naming Rights Team Naming Rights 1 team Game Naming Rights 1 game Timeout Naming Rights 1 timeout Advertising Opportunities TV & Radio Inclusion Inclusion in Select Print Advertising Logo Inclusion on Event Poster Social Media Inclusion 10 6 4 3 1 Logo Inclusion on Event Website Press Release Inclusion On-site Visibility Logo at Center Field Logo Inclusion on Cheer Sticks Logo Inclusion on Step & Repeat Company Banner 3 2 1 1 Displayed at Center On-Site Acknowledgement Logo Inclusion on Team 1 team Cheer Card Jumbrotron Video Concourse Activation Area Community Festivals Digital Wrap in Amway Post Game Concourse Distribution Logo Inclusion on Volunteer T-shirts Ticketing Corporate Suite VIP Huddle - Saturday 25 15 10 8 4 Premium - Saturday 25 15 10 8 4 General Admission - 50 35 25 15 8 Saturday Complimentary Parking 20 15 10 8 4 Title Sponsorship • Event Naming Rights (“Your Brand Name Mascot Games”) • Logo placed on center field of the Amway Sponsorships are Center customizable to achieve • Logo inclusion on cheer sticks (est. 20,000) corporate goals • TV & Radio inclusion (as agreed to by media partners) • On-Field company representative presentation • Logo inclusion in print advertising • Logo inclusion on event poster (est. 1,000) • Company inclusion in 10 customizable social media blasts • Logo inclusion on event homepage and sponsor page of the Mascot Games website • Logo inclusion on step and repeat banner • Three company sideline banners throughout event (Company to provide banners.) • Logo inclusion on all 20,000 team cheer cards in conjunction with the Mascot Games logo • Company video displayed on the Jumbotron (Company to provide produced video.) • Concourse activation area (8’ table and 2 chairs provided) • 15 VIP Mascot Huddle & seating tickets • 15 Premium seats (lowest rows) • 35 General Admission tickets • 15 Parking comps at Geico Garage • Corporate Suite (14 guests) catering available • Ability to use the Mascot Games logo on company website as an Official Sponsor • Spotlight role for corporate or brand mascot, if applicable • Community Festival activation • Company name on digital wraps in Amway during the games • Post game option to hand out company information on the concourse Presenting 4 Team Sponsorship Sponsorships • Event Naming Rights • Team Naming Rights (Blue, Red, Yellow, Green) (“Mascot Games presented by Your Brand”) “Your Brand Green Team” • TV & Radio inclusion (as agreed to by media • Logo inclusion in television advertising partners) • Logo inclusion in print advertising • On-Field company representative presentation • Logo inclusion on event poster (est. 1,000) • Logo inclusion in print advertising • Company inclusion in four customizable social • Logo inclusion on event poster (est. 1,000) media blasts • Company inclusion in six customizable social • Logo inclusion on sponsor page of the Mascot media blasts Games Website • Logo inclusion on event homepage and sponsor • Two company side-line banners displayed page of the Mascot Games website throughout event (Company to provide • Logo inclusion on step and repeat banners.) • Two company sideline banners throughout event • On-field acknowledgement (Company to provide banners.) • Logo inclusion on 5,000 team cheer cards • Logo inclusion on all 20,000 team cheer cards in associated with the color of your company’s conjunction with the Mascot Games logo team • Company video displayed on the Jumbotron • Company video displayed on the Jumbotron (Company to provide produced video.) (Company to provide produced video.) • Concourse activation area (8’ table and 2 chairs • Concourse activation area (8’ table and 2 chairs provided) provided) • 15 VIP Mascot Huddle & seating tickets • 10 VIP Huddle & seating tickets • 15 Premium seats (lowest rows) • 10 Premium seats (lowest rows) • 35 General Admission tickets • 25 General Admission tickets • 15 Parking comps at Geico Garage • 10 Parking comps at Geico Garage • Ability to use the Mascot Games logo on • Ability to use the Mascot Games logo on company website as an Official Sponsor company Website as an Official Sponsor • Spotlight role for corporate or brand mascot, if • Community Festival activation applicable • Community Festival activation • Company name on digital wraps in Amway during the games • Post game option to hand out company information on the concourse 5 Game 3 Timeout Sponsorships Sponsorships • Game Naming Rights (“Game Sponsored by • Timeout naming rights Your Brand”) • Ability to customize a short audience engaging • Your brand name/message integrated into 1 of timeout activity only 5 mascot competitions • Logo inclusion on event poster (est. 1,000) • Logo inclusion in print advertising • Company inclusion in one customizable social • Logo inclusion on event poster (est. 1,000) media blast • Company inclusion in three customizable social • 4 VIP Huddle & seating tickets media blasts • 4 Premium seats • One company banner hung at the event • 8 General Admission tickets (Company to provide banner.) • 4 Parking comps at Geico Garage • On-field acknowledgement • Ability to use the Mascot Games logo on • Concourse activation area (8’ table and 2 chairs company website as an Official Sponsor provided) • 8 VIP Mascot Huddle & seating tickets •