Making Dollars & Sense of the Platform Economy
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Amazon.Com E-Tail Customer Fulfillment Networks Pioneer
Customer Fulfillment in the Digital Economy Amazon.com E-tail Customer Fulfillment Networks Pioneer “The logistics of distribution Scorecard are the iceberg below the 1 waterline of online bookselling.” B-web type • Aggregation (e-tail) /Agora —Jeff Bezos, (auctions, Zshops) hybrid model founder and CEO, Amazon.com KEY PARTICIPANTS “Ten years from now, no one Customers • Consumers and business buyers will remember whether Context providers • Amazon.com and online Amazon.com spent an extra merchants (Amazon.com $100,000 upgrading shipping associates, Zshops, auctions) from the West Coast to the East Content providers • Amazon.com and small online merchants (Amazon.com Coast. All that will matter is associates, Zshops, auctions) whether electronic commerce • Suppliers and b-web partners gave people a good or bad (publishers; producers [OEM]; distributors e.g. Ingram Micro, experience.”2 Baker & Taylor Books, and others) —David Risher, senior vice president for Commerce services • Amazon.com and merchants merchandising, Amazon.com participating in auctions and Zshops “This [the Amazon.com • Third party shippers (UPS & USPS) distribution warehouses and Infrastructure providers • Amazon.com Drop shippers such as Ingram CFN] is the fastest expansion of • • Technology providers such as distribution capacity in Oracle, Net Perceptions, and i2 peacetime history.”3 Technologies Third party shippers (UPS, USPS) —Jeff Bezos, • founder and CEO, Amazon.com Offering • The largest online e-tailer of books, music, videos, toys, and gifts • Recently expanded service offering to include auctions (March 1999) and Zshops (September 1999)—an aggregation of merchants on its Web site • Aspires to become a one-stop shop for merchandise on the Web CFN value proposition • “Earth’s largest selection” of merchandise at competitive prices, 360 Adelaide Street W, 4th Floor a validated product assortment, Toronto, Ontario. -
How Should We Measure the Digital Economy? 2
Hutchins Center Working Paper #5 7 January 2020 How Should We Measure the Digital Economy? Erik Brynjolfsson MIT Initiative on the Digital Economy MIT Sloan School of Management Avinash Collis MIT Initiative on the Digital Economy MIT Sloan School of Management A BSTRACT Over the past 40 years, we’ve seen an explosion of digital goods and services: Google, Facebook, LinkedIn, Skype, Wikipedia, online courses, maps, messaging, music, and all the other apps on your smartphone. Because many internet services are free, they largely go uncounted in official measures of economic activity such as GDP and Productivity (which is simply GDP/hours worked). If we want to understand how the internet is contributing to our economy, we need better ways to measure free services like Facebook, Google and Wikipedia. We developed techniques with Felix Eggers of University of Groningen that allow us to estimate the internet’s contribution to the economy. Our research suggests that there has been a substantial increase in well-being that is missed by traditional metrics like GDP, or productivity. The authors did not receive financial support from any firm or person for this article or from any firm or person with a financial or political interest in this article. Neither is currently an officer, director, or board member of any organization with an interest in this article. ________________________________________________________________________ THIS PAPER IS ONLINE AT https://www.brookings.edu/research/how- should-we-measure-the-digital-economy 1. Introduction How much would we have to pay you to give up Google search for one month? $10? $100? $1,000? How about Wikipedia? Perhaps you don’t use Google or Wikipedia at all, and so your reply is $0. -
The Promise of Platform Work: Understanding the Ecosystem
Platform for Shaping the Future of the New Economy and Society The Promise of Platform Work: Understanding the Ecosystem January 2020 This white paper is produced by the World Economic Forum’s Platform for Shaping the Future of the New Economy and Society as part of its Promise of Platform Work project, which is working with digital work/services platforms to create strong principles for the quality of the work that they facilitate. It accompanies the Charter of Principles for Good Platform Work. Understanding of the platform economy has been held back by two key issues: lack of definitional clarity and lack of data. This white paper focuses on definitional issues, in line with the objectives of our Platform Work project. It maps the different categories of digital work/service platform and the business-model-specific and cross-cutting opportunities and challenges they pose for workers. It is designed to help policymakers and other stakeholders be more informed about such platforms and about the people using them to work; to support constructive and balanced debate; to aid the design of effective solutions; and to help established digital work/services platforms, labour organisations and others to build alliances. While this paper provides some data for illustrative purposes, providing deeper and more extensive data to close the gaps in the understanding of the platform economy is beyond the current scope of this project. We welcome multistakeholder collaboration between international organisations, national statistical agencies and digital work/services platforms to create new metrics on the size and distribution of the platform economy. This report has been published by the World Economic Forum. -
The New Digital Economy and Development
UNCTAD UNITED NATIONS CONFERENCE ON TRADE AND DEVELOPMENT THE «NEW» DIGITAL ECONOMY AND DEVELOPMENT UNCTAD Technical Notes on ICT for Development N˚8 UNITED NATIONS UNCTAD, DIVISION ON TECHNOLOGY AND LOGISTICS SCIENCE , TECHNOLOGY AND ICT BRANCH ICT POLICY SECTION TECHNICAL NOTE NO8 UNEDITED TN/UNCTAD/ICT4D/08 OCTOBER 2017 The ‘New’ Digital Economy and Development 1 Abstract : This technical note frames the ‘New’ Digital Economy (NDE) as including, most prominently: 1) advanced manufacturing, robotics and factory automation, 2) new sources of data from mobile and ubiquitous Internet connectivity, 3) cloud computing, 4) big data analytics, and 5) artificial intelligence. The main driver of the NDE is the continued exponential improvement in the cost-performance of information and communications technology (ICT), mainly microelectronics, following Moore’s Law. This is not new. The digitization of design, advanced manufacturing, robotics, communications, and distributed computer networking (e.g. the Internet) have been altering innovation processes, the content of tasks, and the possibilities for the relocation of work for decades. However, three features of the NDE are relatively novel. First, new sources of data, from smart phones to factory sensors, are sending vast quantities of data into the “cloud,” where they can be analysed to generate new insights, products, and services. Second, new business models based on technology and product platforms — platform innovation, platform ownership, and platform complimenting — are significantly altering the organization of industries and the terms of competition in a range of leading-edge industries and product categories. Third, the performance of ICT hardware and software has advanced to the point where artificial intelligence and machine learning applications are proliferating. -
GO-JEK and Platform-Based Economy: How Customer Shifting Their Behavior?
GO-JEK and Platform-based Economy: How Customer Shifting Their Behavior? Daniel Hermawan Business Administration Department, Parahyangan Catholic University, Ciumbuleuit 94 Street, Bandung, Indonesia Keywords: GO-JEK, Platform-based Economy, Customer Behavior, Innovation, Disruption. Abstract: Technological advancements provide convenience, as well as challenges in the business world. The presence of GO-JEK as a platform-based economy changes the business competition map in Indonesia. Not only stopping as a platform to connect providers and service users in the field of transportation, but also GO-JEK becoming a platform-based economy that can connect users with restaurants, logistics, shopping, beauty services, and many more. Through this paper, the authors are interested to see (1) how does GO-JEK change the lifestyle of people from conventional to digital? (2) Does GO-JEK make people dependent on the services they offer? (3) What GO-JEK services are considered to change the way people meet their daily needs? This study will be conducted with quantitative methods, namely using surveys and supplemented by literature studies. The research found that GO-JEK changes the lifestyle of people to digital savvy, make people dependent to GO-JEK's services, and change the behavior of the customer in order to fulfill their daily needs. This research is conducted in Bandung and gathering Generation Y and Z as research respondents. From the study, the author gives an empirical study about how customer shifting their behavior to be a GO-JEK’s loyal customer, either by reliability, responsiveness, and promotion. 1 INTRODUCTION Traveloka, and so on. This platform-based economy is slowly changing The development of digital technology in the the habits of Indonesian people in consuming a business world helped change the business model product or service (Kumar & Kumari, 2014). -
Platform Economy December, 2018
The rise of the platform economy December, 2018 The rise of the platform economy The platform economy poses significant questions, challenges and opportunities for society, the labour market and organisations The world is going through a new economic revolution, disrupting the economy, businesses, labour markets and our daily lives in a way not seen since the industrial revolution. Driven by technological innovations and increased online connectivity, the role of digital labour market matching is rising. At the heart of this change is the rise of the platform economy1. Workers are finding work through online outsourcing platforms and apps in this so called platform economy. While the gig economy has been talked about for years, the rise of the economy through digital platforms is relatively new. As the platform economy evolves, there are both new opportunities as well as new challenges that arise with heightened complexity. This article explores some of the challenges and future questions related to the rise of the platform economy for both society and organisations tapping into the platform economy. 1 Kenney & Zysman, 2016: 64 What is the platform economy? An increasing number of businesses are starting to adopt the platform business model and its digital strategies in order to remain competitive. Companies such as Airbnb, Uber, Amazon, Google, Salesforce and Facebook are creating online networks that facilitate digital interactions between people. There is a large variation between the function and type of digital platforms available in today’s marketplace, ranging from platforms providing services (e.g., Uber and Airbnb), to products (e.g. Amazon and eBay), to payments (e.g., Square, PayPal), to software development (e.g., Apple, Salesforce) and many more. -
A Common Framework for Measuring the Digital Economy
www.oecd.org/going-digital-toolkit www.oecd.org/SDD A ROADMAP TOWARD A COMMON FRAMEWORK @OECDinnovation @OECD_STAT FOR MEASURING THE [email protected] DIGITAL ECONOMY [email protected] Report for the G20 Digital Economy Task Force SAUDI ARABIA, 2020 A roadmap toward a common framework for measuring the Digital Economy This document was prepared by the Organisation for Economic Co-operation and Development (OECD) Directorate for Science, Technology and Innovation (STI) and Statistics and Data Directorate (SDD), as an input for the discussions in the G20 Digital Economy Task Force in 2020, under the auspices of the G20 Saudi Arabia Presidency in 2020. It benefits from input from the European Commission, ITU, ILO, IMF, UNCTAD, and UNSD as well as from DETF participants. The opinions expressed and arguments employed herein do not necessarily represent the official views of the member countries of the OECD or the G20. Acknowledgements: This report was drafted by Louise Hatem, Daniel Ker, and John Mitchell of the OECD, under the direction of Dirk Pilat, Deputy Director for Science, Technology, and Innovation. Contributions were gratefully received from collaborating International Organisations: Antonio Amores, Ales Capek, Magdalena Kaminska, Balazs Zorenyi, and Silvia Viceconte, European Commission; Martin Schaaper and Daniel Vertesy, ITU; Olga Strietska-Ilina, ILO; Marshall Reinsdorf, IMF; Torbjorn Fredriksson, Pilar Fajarnes, and Scarlett Fondeur Gil, UNCTAD; and Ilaria Di Matteo, UNSD. This document and any map included herein are without prejudice to the status of or sovereignty over any territory, to the delimitation of international frontiers and boundaries and to the name of any territory, city or area. -
The Taking Economy: Uber, Information, and Power
ESSAY THE TAKING ECONOMY: UBER, INFORMATION, AND POWER Ryan Calo∗ & Alex Rosenblat∗∗ Sharing economy firms such as Uber and Airbnb facilitate trusted transactions between strangers on digital platforms. This creates eco- nomic and other value but raises concerns around racial bias, safety, and fairness to competitors and workers that legal scholarship has begun to address. Missing from the literature, however, is a fundamen- tal critique of the sharing economy grounded in asymmetries of infor- mation and power. This Essay, coauthored by a law professor and a technology ethnographer who studies work, labor, and technology, furnishes such a critique and proposes a meaningful response through updates to consumer protection law. ∗. Lane Powell and D. Wayne Gittinger Assistant Professor of Law, University of Washington School of Law. ∗∗. Researcher and Technical Writer, Data & Society Research Institute. The authors would like to thank Christo Wilson, Yan Shvartzshnaider, and Michelle Miller at Coworker.org; Nayantara Mehta and Rebecca Smith at the National Employment Law Project; participants in the Berkeley Law Privacy Law Scholars Conference; participants in the Loyola Law School faculty workshop; participants in the University of Pennsylvania IP colloquium; and danah boyd, Stacy Abder, Shana Kimball, Janet Haven, Julia Ticona, Alexandra Mateescu, Caroline Jack, and Shannon McCormack for thoughtful insights, comments, and feedback. The Uber Policy Team also provided helpful comments, which we try to address throughout the paper. Madeline Lamo, the librarians at Gallagher Law Library, and Patrick Davidson provided excellent research and editing. Rosenblat’s ongoing qualitative research on ride-hail drivers from 2014–2017 is vari- ously funded by Microsoft Research (FUSE grant–Peer Economy, 2014); the MacArthur Foundation (Intelligent & Autonomy Grant, 2014–2016); Open Society Foundations (Future of Work, 2014); and the Robert Wood Johnson Foundation (Mapping Inequalities in the On-Demand Economy, 2017–2018). -
New Strategies for the Platform Economy
SPECIAL COLLECTION STRATEGY New Strategies for the Platform Economy To reap the rewards and avoid the risks, companies exploring a platform business model must look carefully at their partnerships and growth strategy. Brought to you by: SPRING 2021 NEW STRATEGIES FOR THE PLATFORM ECONOMY SPECIAL REPORT 1 9 17 Competing on How Healthy Is Your Platform Scaling, Platforms Business Ecosystem? Fast and Slow THE DOMINANT DIGITAL PLATFORMS are now among the world’s most phases. At each stage, there are specific early valuable — and most powerful — companies, leaving a huge swath of organizations forced indicators to look for that point to potential to play by their rules. In this new competitive environment, businesses need new ways to failure. Tracking the appropriate metrics gain advantage despite platforms’ constraints and market clout. And businesses seeking to for each stage and being alert to red flags create successful platform ecosystems find that while the rewards can be great, the helps businesses pivot to a new approach or likelihood of failure is high. This special report examines the challenges faced by both limit their losses. platform owners and participants. Platforms aiming for market dominance have typically prioritized rapid growth. The asymmetries in power and infor- attention from U.S. and European regulators, However, Max Büge and Pinar Ozcan have mation between platform owners and the whose scrutiny of dominant platforms’ found that scaling quickly is not the right businesses reliant on them have implications practices may lead to shifts in the prevailing strategy in all circumstances: Pursuing fast for the traditional levers of competitive balance of power. -
New Opportunities in the Platform Economy: On-Ramps to Formalization in the Global South
THE FUTURE OF WORK AND EDUCATION FOR THE DIGITAL AGE New Opportunities in the Platform Economy: On-ramps to Formalization in the Global South Gregory Randolph (JustJobs Network, JJN) Hernan Galperin (Future of Work in the Global South, FoWiGS) March 18, 2019 Abstract As the platform economy expands at exponential rates, policymakers in the Global South have a unique opportunity to translate the aggregation of workers through digital platforms into a more formalized labor market – with both opportunities for revenue collection and higher quality employment. Realizing this opportunity requires a collaborative ‘co-regulation’ approach, with information-sharing between governments and firms; updated systems of labor market data collection; development of context-appropriate categories of employment; and proactive approaches to taxation and social protection provision. The Future of Work and Education for the Digital Age Challenge Platform economyi workers represent a growing share of the large informal workforce across the Global South.1 Since 2016, the use of online labor has risen by about 31.6 percent worldwide.2 The expansion of platform economy work is driven not only by global firms like Uber, which operates in 83 countries,3 but also by companies homegrown in the Global South. Ola, a ride-hailing service in India, and GO-JEK, an app-based transportation and service provider from Indonesia, each have approximately 1 million drivers.4,5 The meteoric growth of platform economy firms reflects a profitable business model that scales up -
Opening Remarks Here
More than a year ago, this Subcommittee launched an investigation into digital markets. Our two objectives have been to document competition problems in the digital economy, and to evaluate whether the current antitrust framework is able to properly address them. In September 2019, the Chairman and Ranking Members of the Full Committee and the Subcommittee issued sweeping, bipartisan requests for information to the four firms that will testify at today’s hearing. Since then, we have received millions of pages of evidence from these firms, as well as documents and submissions from more than 100 market participants. We also conducted hundreds of hours of interviews. As part of this investigation, we have held five hearings to examine the effects of online market power on innovation and entrepreneurship; data privacy; a free and diverse press; and independent businesses in the online marketplace. We have held 17 briefings and roundtables with over 35 experts and stakeholders in support of our work. This investigation has been bipartisan from the start. It has been an honor to work alongside my colleague, Congressman Jim Sensenbrenner, the Subcommittee’s Ranking Member, as well as the former Ranking Member of the Full Committee, Congressman Doug Collins. We worked closely with all the Members of the Subcommittee, who have taken this work seriously and studied these issues closely. As my colleague Congressman Ken Buck recently commented, “This is the most bipartisan effort that I have been involved with in five and a half years of Congress.” The purpose of today’s hearing is to examine the dominance of Amazon, Apple, Facebook, and Google. -
Regulating Platform Work in the Digital Age", Going Digital Toolkit Policy Note, No
1 2 This policy note was written by Marguerita Lane. It was reviewed and approved by the Employment, Labour and Social Affairs Committee on 30 April 2020 and was prepared for publication by the OECD Secretariat. This publication is a contribution to the OECD Going Digital project, which aims to provide policy makers with the tools they need to help their economies and societies prosper in an increasingly digital and data-driven world. For more information, visit www.oecd.org/going-digital. #GoingDigital Please cite this publication as: Lane, M. (2020), "Regulating platform work in the digital age", Going Digital Toolkit Policy Note, No. 1, https://goingdigital.oecd.org/toolkitnotes/regulating-platform-work-in-the- digital-age.pdf. Note to Delegations: This document is also available on O.N.E. under the reference code: DELSA/ELSA(2020)13. This document, as well as any data and map included herein, are without prejudice to the status of or sovereignty over any territory, to the delimitation of international frontiers and boundaries and to the name of any territory, city or area. @ OECD 2020 You can copy, download or print OECD content for your own use, and you can include excerpts from OECD publications, databases and multimedia products in your own documents, presentations, blogs, websites and teaching materials, provided that suitable acknowledgment of OECD as source and copyright owner is given. All requests for commercial use and translation rights should be submitted to [email protected]. 3 Table of Contents Regulating platform work in the digital age ................................................................................ 4 Section 1: Classifying platform workers ........................................................................................