Proud and Strong 2017 and Beyond
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Proud and Strong 2017 and Beyond Rosie MacLennan Olympic Trampoline Gymnast Identity & Citizenship Gordon Pinsent 2 Film Director, Actor, Poet, Playwright Identity & Citizenship The Canadian Icons Project / Canadian Change Conversations celebrate our identity and citizenship. Launched in conjunction with Canada’s 150th Anniversary, these initiatives create a place and space, physical and virtual, for conversations about issues that are shaping our society today and tomorrow. The goal is to reflect on our achievements – but also to deepen engagement, inspire positive action, and promote change and innovation that make our communities and nation even stronger and more sustainable. 63 Identity & Citizenship The Canadian Icons Project is a photographic and multimedia showcase of 150 iconic Canadians whose contributions have been felt across Canada and around the world, and who chronicle our nation’s diversity, creativity and achievements. The Canadian Change Conversations creates a platform to engage the Icons and Canadians at large in a series of narratives and demonstration projects designed to inform, challenge and change how we see our communities, our nation, our world and ourselves. Harnessing the power of Canadian Icons who serve to inspire, motivate and lead social change; exploring voices of citizens who help shape and move our communities; and supporting experimental 'makerspaces' to demonstrate responses and potential, the Canadian Icons Project / Canadian Change Conversations together encourage critical conversations designed to activate citizenship aimed at positive social change and innovation. 64 Don Dixon Creator, Director & Photographer of the Canadian Icons Project "Five years ago, with the help of some of Canada’s most talented communications and media industry experts, I began my journey – to photograph and interview Canada’s most accomplished living icons, in celebration of Canada's Sesquicentennial. While I was engaging these leaders, dreamers and visionaries, I quickly realized how important it was to share their unique stories, passions and appetite for change with the rest of Canada. This gave birth to the idea of an inclusive, nation-wide conversation to not only reflect on and celebrate our achievements, but also engage Canadians about the goals we strive for as a nation. I cannot think of a better time to launch such a positive and energizing dialogue, or a better way to honour the contributions of iconic Canadians from coast to coast to coast." 5 Table of Contents Table of Contents Advisors and Partners 7 Project Elements 10 Photographed to Date 15 Achievements to Date 19 Sponsorship Opportunity 21 Project Team 23 Contact Information 25 6 Advisors and Partners Margaret Atwood 7 Author Friends and Advisors Friends & Advisors: • George Anthony, Creative Consultant, CBC • Margaret Atwood, Poet, Novelist, Literary Critic, Essayist & Environmental Activist • The Right Honourable Adrienne Clarkson, 26th Governor General of Canada, Journalist, Stateswoman, & Co-founder, Institute for Canadian Citizenship • Don Lewtas, Managing Director, ONEX Corporation • Darrell MacMullin, CEO, BitGold, former managing director of PayPal Canada • The Right Honourable Paul Martin, 21st Prime Minister of Canada, Global Diplomat • Art Miki, Canadian Race Relations Founding Director • Ross Porter, President and CEO, Jazz FM91 • J. Robert S. Prichard, OC, OOnt, Lawyer, Economist, Academic • Dr. Stephen Scherer, Director, Centre for Applied Genomics, Hospital for Sick Children • Veronica Tennant, Prima Ballerina, National Ballet of Canada, Film Producer and Director 8 Supporters and Partners Supporters & Partners: • Mi5 Print & Digital • Air Canada • Cineplex Entertainment • Jazz FM • Sony Centre • Global Affairs Canada, Canadian Counsels General – Los Angeles, San Francisco • Tim Hortons • Purolator • Chapters/Indigo 9 Project Elements Peter Mansbridge 10 Canadian Broadcasting Corporation Project Elements Canadian Icons Project Photography and Video • 150 Studio portraits of Icons • Intimate video interviews - long and short Photography Exhibition • National tour 'physical and virtual' including national and international airports/lounges, Canadian Embassies, etc. • Permanent gallery collection Hardcover Portrait Book • Release July 1, 2017 • Official Icon portraits with personal messages Canadian Change Conversations • Public campaign on themes of Identity and Citizenship Icons for Change • National Challenges launched by select Icons • Summer 2017 Change Conversation events 11 Project Elements MapleShot • Virtual crowdsourcing campaign to invite public input on citizenship (what makes you proud?/what would make you prouder?/what will you invest to achieve this?) Change-Makerspaces • Virtual and physical experimental makerspaces for July 2017 launch • Content from Icons, National Challenges, MapleShot, interactive on-site spaces, professional contributors Canadian Icons Project / Canadian Change Conversations Social Media • Social media campaign to engage a wider audience • Icons for Change National Challenges to engage public leading up to 2017 • Regular updates to all social media /crowdfunding platforms Website • Portraits with biographies • Video interviews • Event calendar, e-commerce, links to social media • Channel for National Challenges responses and curation • Permanent, interactive (and evolving) educational, open-source platform dedicated to broadcasting our Canadian story 12 Project Elements • Phase 1.a.: An interactive social media program designed to build and regularly engage our audience with current Canadian Icons Project content. • Phase 1.b.: Completion of photography and interviews, including photo shoots in Los Angeles, Montreal and possibly Vancouver. • Phase 2.a.: Icons for Change - Work with select number of Icons to help initiate 'real world' National Challenges to stimulate input for the summer 2017 change conversations. • Phase 2.b.: MapleShot Challenge - Develop and launch the online challenge (MapleShot.ca), designed to reach out directly to Canadians to share their perspectives on citizenship, current and future. • Phase 2.c.: Change - Makerspaces - Work with interested parties to create both physical and virtual spaces designed to support interactive conversations through creative and meaningful content (e.g., multi-media displays, exhibitions, pop-ups). 13 Project Elements • Phase 3: Official launch of theCanadian Icons Project / Canadian Change Conversations website: Icons Project elements include still, motion, and content, along with layout and design of hardcover portrait book; Change Conversations elements include information about the launch (physical and virtual) planned for the summer of 2017, as well as launch of the Icons for Change National Challenges. • Phase 4: Formal launch– Summer/July 2017 Canadian Icons Project specific elements include full photograph and video traveling exhibition, along with launch of hardcover portrait book in conjunction with online accessibility to all elements. Air Canada / Cineplex to debut video interview and Icons for Change National Challenges. Canadian Change Conversations elements include: over several weeks (July to September 2017) a series of physical and virtual events (e.g., interviews, exhibitions, and interactive multimedia displays and pop-ups) to showcase change conversations and demonstration content received to animate dialogue. 14 Photographed to Date D'bi Young Anitafrika 15 Dub Poet, Dramatist, and Educator Photographed to Date Activism David Berkal Social Activist, Entrepreneur Cindy Blackstock Child Welfare Activist, Executive Director of the First Nations Child and Family Caring Society of Canada Stephen Lewis Activist, Former Politician, Former Representative to the United Nations Samantha Nutt Founder of War Child Canada, Physician Participants Margaret Trudeau First Lady of Canada’s 15th Prime Minister, Mental Health Activist Arts Management Andrew Alexander Executive Producer, Second City to Date Mark Breslin Executive Producer, Yuk Yuks Bernie Fiedler Agent, Promoter David Mirvish Entrepreneur, Impresario Broadcasting George Anthony Canadian Broadcasting Corporation, Journalist/Executive Jeanne Beker Television Personality, Fashion Designer, Author Denise Donlon Television Producer / Broadcast Executive Ivan Fecan Media Executive, Philanthropist Peter Mansbridge Canadian Broadcasting Corporation, News Anchor Ron MacLean Canadian Broadcasting Corporation, Sportscaster Ross Porter President of Jazz FM Lloyd Robertson CTV National News Anchor Moses Znaimer Radio & Television Broadcaster, Entrepreneur Business Salah Bachir Philanthropist, Entrepreneur George Cohon Founder/Senior Chairman of McDonalds Canada and McDonalds Russia, Founder of the Ronald McDonald House Elizabeth Grant Entrepreneur, Elizabeth Grant Cosmetics Ellis Jacob President, CEO of Cineplex Entertainment Kevin O’Leary Entrepreneur, Investor, Financial Commentator Jack Rabinovitch Property Developer, Giller Prize Founder Harry and Larry Rosen Father & Son Retailers Environment Wade Davis Anthropologist, Ethnobotanist, Author and National Geographic Photographer Michael Mesure Environmental Activist, Founder of FLAP Film and Theatre Arts Antoni Cimolino Artistic Director of the Stratford Festival Diane Dupuy Famous People Players, Blacklight Puppetry Theatre Atom Egoyan Film Director, Writer, Producer Rex Harrington Dancer, National Ballet Norman Jewison Film Director, Producer, Actor and founder of the Canadian Film Centre Andrea Martin Actress, Comedian Rick