Table of Contents
Preface...... xvi
Acknowledgment...... xxiii
Section 1 Managing Global Luxury Brands in the Era of Digitalisation
Chapter 1 The Evolution of Distribution in the Luxury Sector: From Single to Omni-Channel...... 1 Fabrizio Mosca, University of Turin, Italy Elisa Giacosa, University of Turin, Italy Luca Matteo Zagni, University of Turin, Italy
Chapter 2 Omnichannel Shopping Experiences for Fast Fashion and Luxury Brands: An Exploratory Study..... 22 Cesare Amatulli, University of Bari, Italy Matteo De Angelis, LUISS University, Italy Andrea Sestino, University of Bari, Italy Gianluigi Guido, University of Salento, Italy
Chapter 3 Examining the Integration of Virtual and Physical Platforms From Luxury Brand Managers’ Perspectives...... 44 Paola Peretti, The IULM University, Italy Valentina Chiaudano, University of Turin, Italy Mohanbir Sawhney, Kellogg School of Management, Northwestern University, USA
Chapter 4 Managing Integrated Brand Communication Strategies in the Online Era: New Marketing Frontiers for Luxury Goods...... 62 Fabrizio Mosca, University of Turin, Italy Cecilia Casalegno, University of Turin, Italy Giulia Bonelli, University of Turin, Italy Chiara Civera, University of Turin, Italy
Chapter 5 Investigating the Impact of Luxury Brands’ Traditional and Digital Contents on Customer-Based Brand Equity...... 81 Fabrizio Mosca, University of Turin, Italy Philip J. Kitchen, ICN-Artem School of Business, University of Lorraine, France Valentina Chiaudano, University of Turin, Italy
Chapter 6 When Luxury Brands Changed Their Approach to Social Media...... 101 Fabrizio Maria Pini, MIP School of Management, Politecnico di Milano, Italy Dinara Timergaleeva, Wyde – The Connective School, Italy
Chapter 7 Innovating Luxury Service Experiences Through E-Servicescapes...... 119 Laura Ingrid Maria Colm, SDA Bocconi School of Management, Bocconi University, Italy Stefano Prestini, Bocconi University, Italy
Chapter 8 Pivots in the Luxury Business: Discovering the New Luxury Consumer Through Social Data...... 139 Wendy K. Bendoni, Grenoble Ecole de Management, France Fabio Duma, School of Management and Law, Zurich University of Applied Sciences, Switzerland
Chapter 9 Luxury Brands and Strategic Management Accounting...... 157 Peter Clarke, University College Dublin, Ireland Edoardo Crocco, University of Turin, Italy
Section 2 Sustainable Development in the Luxury Industry
Chapter 10 Is Luxury Compatible With Corporate Social Responsibility (CSR)? Models for Sustainable Marketing Strategies...... 179 Wided Batat, EM Normandie Business School, Paris, France & Metis Lab, France & University of Lyon 2, France Inas Khochman, American University of Beirut, Lebanon
Chapter 11 Upcycled vs. Recycled Products by Luxury Brands: Status and Environmental Concern Motives.... 197 Feray Adıgüzel, LUISS University, Italy Carmela Donato, LUISS University, Italy
Section 3 New Trends in Consumer Behaviour
Chapter 12 Generations’ Attitudes and Behaviours in the Luxury Sector...... 214 Chiara Giachino, University of Turin, Italy Bernardo Bertoldi, University of Turin, Italy Augusto Bargoni, University of Turin, Italy
Chapter 13 There Is No Such Thing as the Millennial: A Cross-Cultural Analysis of Luxury and Prestige Perception Among Young People in Switzerland and South Korea...... 230 Camilla Pedrazzi, School of Management and Law, Zurich University of Applied Sciences, Switzerland Fabio Duma, School of Management and Law, Zurich University of Applied Sciences, Switzerland Maya Gadgil, School of Management and Law, Zurich University of Applied Sciences, Switzerland
Chapter 14 Designing Luxurious Food Experiences for Millennials and Post-Millennials...... 261 Monica Mendini, University of Applied Sciences and Arts of Southern Switzerland (SUPSI), Switzerland Wided Batat, EM Normandie Business School, Paris, France & Metis Lab, France & University of Lyon 2, France Paula C. Peter, San Diego State University, USA
Chapter 15 Influence of Celebrity Endorsement on Mature Female Luxury Cosmetic Consumers...... 274 Leonor Alberola Amores, Universitat Jaume I, Spain Susana Miquel Segarra, Universitat Jaume I, Spain Irene García Medina, Glasgow Caledonian University, UK Zahaira Fabiola González Romo, Universitat Internacional de Catalunya, Spain
Compilation of References...... 296
About the Contributors...... 341
Index...... 349