For more information Nicole Bullock Marketing Manager tel. +1.312.853.8200 PRESS RELEASE

BeamItDown licenses the Adobe Reader Mobile SDK from Datalogics for its iFlow Reader

Chicago, IL, December 8, 2010 — Datalogics, a Chicago-based software company and the premier channel for several Adobe developer toolkits, today announced that it has licensed the Adobe® Reader® Mobile SDK to Irvine, CA-based BeamItDown Software for use in its iFlow Reader™ eBook reader application for Apple iPhone, iPod Touch, and iPad.

The new, feature-rich iFlow Reader™ provides an exceptional reading and shopping experience with a gorgeous and intuitive user interface that establishes a new benchmark for eBook reading enjoyment. With its seamless support of manual scrolling, trackball scrolling, virtual paging, and the silky smooth tilt-controlled AutoScrolling, the iFlow Reader lets the user read the way that they prefer for the material at hand. Content for the iFlow Reader is available from the iFlowBookstore, developed in partnership with the Ingram Content Group. The iFlowBookstore contains the newest titles from top publishers, including Random House, Hachette Book Group, HarperCollins, Penguin Group, Simon & Schuster, McGraw Hill, John Wiley and Sons, and many others.

“Our goal was to make the best eBook application anywhere because we saw it as the only way for us little guys to compete against the Goliaths that currently dominate this marketplace,” states Dennis Morin, one of the founders of BeamItDown Software. “Adobe has provided an extraordinary technology platform for us to build on. Because of this, and because we made the user experience of buying and reading eBooks our first priority, we firmly believe our iFlow Reader application is a huge improvement over everything else on the market today. Others may have more books, and occasionally lower prices on a particular book, but none can match the ease of use, feature set, and the beautiful build quality of our application.”

The Adobe Reader Mobile SDK is a software development toolkit developed by Adobe that provides EPUB and PDF rendering capabilities for handheld devices and smartphone applications. Device developers can take advantage of a mobile-optimized software engine, designed to deliver high-performance, high-quality scalable document rendering across a wide range of resource-limited embedded devices. Adobe Reader Mobile technology maximizes compatibility with the latest specifications and interoperability with Adobe products, and supports digital content copy-protected by Adobe Content Server (Adobe DRM). Hundreds of publishers, libraries, retailers and solution providers are distributing and managing eBooks using Adobe Content Server and secured with Adobe DRM. All of this content can be read by applications built using the RMSDK.

The Adobe Reader Mobile SDK from Datalogics includes reference platform implementations for iOS, Android, Linux and Windows Mobile. For more information about the Adobe Reader Mobile SDK, visit: - http://www.adobe.com/devnet/readermobile - http://www.datalogics.com/products/rmsdk

The iFlow Reader is available for free now in the Apple iTunes App Store. For more information about the iFlow Reader app, visit iflowreader.com or contact Dennis Morin ([email protected]).

About BeamItDown Software BeamItDown Software is a small startup company that was founded by a team of successful software entrepreneurs for the express purpose of developing software for mobile computing platforms such as the iPhone, iPod Touch, and iPad. We are absolute fanatics about the design and build quality of our products and strive to take innovative approaches to product development. Our founders have started several successful software companies that ultimately changed their industries for the better. We hope to do the same in the eBook business.

About Datalogics Chicago-based Datalogics, Incorporated, an Adobe Portfolio Company, has dedicated over 40 years to delivering the highest quality software technologies and services which meet the most demanding customer needs. Datalogics is the premier source for Adobe developer technologies, including the Adobe PDF Library with .NET and Java interfaces, Adobe Normalizer, Adobe PDF JobReady, the Adobe PDF Print Engine, Adobe PDF Scan Library, and the Adobe Reader Mobile SDK for handheld and smartphone applications.

For more information, visit www.datalogics.com.

©2010 Datalogics, Incorporated Datalogics is a registered trademark of Datalogics Incorporated. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.