DOCSLIB.ORG

Brand Guidelines Goizueta Business School Brand Guide

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Brand Guidelines Goizueta Business School Brand Guide BRAND GUIDELINES GOIZUETA BUSINESS SCHOOL BRAND GUIDE TABLE OF CONTENTS 01 | Brand Strategy Vision & Mission Core Values Audience & Architecture 02 | Brand Identity Colors Metaphors Logos Fonts & Typography Voice & Tone Iconography & Illustration Photography 03 | Brand Execution Mood Board Samples Visual Assets Templates Sub-Brands 04 | Editorial Style Sheet Apostrophe Capitalization Colon Comma Dashes Dates and Time Electronic Media Numbers Period Quotations Spacing That, Which, and Who U.S. States and Territories Class Notes Editorial Recommendations GOIZUETA BUSINESS SCHOOL BRAND GUIDE | 3 BRAND STRATEGY GOIZUETA BUSINESS SCHOOL BRAND GUIDE BRAND STRATEGY | 4 BRAND STRATEGY GOIZUETA'S MISSION Our mission is to prepare principled leaders to have a positive influence on business and society. GOIZUETA'S VISION To be the community of choice for learners, leaders, and educators who are admired for positively influencing the world of business. GOIZUETA'S BRAND PROMISE The Goizueta Business School strives to be the voice, authority, and influence of meaningful business performance that ignites passion to drive lasting change. GOIZUETA'S STRATEGY Raise the stature of goizueta business school with key constituents by leveraging our entrepreneurial spirit among faculty and staff to deliver innovative ideas that foster collaboration, further our external influence and fuel our financial resources. CORE VALUES COURAGE INTEGRITY ACCOUNTABILITY TEAM COMMUNITY RIGOR DIVERSITY RESPECT SCHOLARSHIP LEADERSHIP GOIZUETA BUSINESS SCHOOL BRAND GUIDE BRAND STRATEGY | 5 AUDIENCE PROSPECTIVE STUDENTS ALUMNI MEDIA • Full-Time MBA • Far-Flung (Working out of state but still want to • Evening MBA feel part of the community) PEER INSTITUTIONS • Executive MBA • Localpreneurs (Entrepreneurs who stayed in Atlanta) • MS in Business Analytics • Nostalgists (BBA grads) • BBA • Up & Comers (MBA grad, early to mid career) NON-ALUMNI DONORS • Executive Education • Executive Suite (MBA grad, late career) • PhD • Double Dippers (Goizueta BBA and MBA) ATLANTA CIVIC COMMUNITY • Female Grads PROSPECTIVE BBA PARENTS • Philanthropic Retirees EMORY UNIVERSITY • Industry Group – Consulting Services CURRENT STUDENTS – Financial Services – Technology FACULTY – Consumer Products – Manufacturing STAFF – Pharma/Biotech/Healthcare – Transportation – Real Estate CORPORATE PARTNERS – Retail • Recruiter • Cultural Groups • Executive Education Partner • Philanthropic Partner • Faculty Insight Partner • Student Insight Partner • Atlanta Economy Partner GOIZUETA BUSINESS SCHOOL BRAND GUIDE | 6 BRA ND IDENTITY GOIZUETA BUSINESS SCHOOL BRAND GUIDE BRAND IDENTITY | 7 COLORS The Goizueta Business School color palette includes primary and signature colors. To maintain a connection to the school, the sub-brand signature colors must be used in conjunction with the Goizueta primary palette. PRIMARY SIGNATURE GHOST NEUTRAL PMS 280 PMS 635 PMS 426 PMS 443 GOIUETA CMYK — 100, 94, 27, 23 CMYK — 32, 0, 1, 0 CMYK — 81, 67, 55, 83 CMYK — 43, 25, 26, 5 RGB — 1, 33, 105 R —164, 219, 232 RGB — 37, 40, 42 RGB — 145, 157, 157 BUSINESS SCHOOL HEX — #012169 HEX #A4DBE8 HEX #25282A HEX #919D9D PMS 7461 PMS 7457 PMS 420 CMYK — 98, 24, 1, 3 CMYK — 25, 0, 0, 0 CMYK — 18, 13, 10, 0 TO-YEAR MBA RGB — 0, 125, 186 RGB — 187, 221, 230 RGB — 199, 201, 199 HEX — #007DBA HEX — #BBDDE6 HEX #C7C9C7 PMS 7716 PMS 573 ACCENT CMYK — 82, 5, 39, 9 CMYK — 24, 0, 11, 0 RGB — 0, 150, 143 RGB — 181, 227, 216 ONE-YEAR MBA PMS 485 PMS 278 HEX — #00968F HEX — #B5E3D8 CMYK — 0, 95, 100, 0 CMYK — 43, 17, 0, 0 RGB — 218, 41, 28 RGB — 139, 184, 232 HEX — #DA291C HEX — #8BB8E8 PMS 300 PMS 290 EVENING MBA CMYK — 100, 56, 0, 3 CMYK — 25, 1, 0, 0 PMS 1565 PMS 367 RGB — 0, 94, 184 RGB — 185, 217, 235 CMYK — 0, 42, 60, 0 CMYK — 37, 0, 77, 0 HEX — #005EB8 HEX — #B9D9EB RGB — 255, 160, 106 RGB — 164, 214, 94 HEX — #FFA06A HEX — #A4D65E PMS COOL GRAY 9 PMS COOL GRAY 2 COPY EXECUTIVE MBA CMYK — 50, 40, 34, 17 CMYK — 14, 10, 8, 0 RGB — 117, 120, 123 RGB — 208, 208, 206 HEX — #75787B HEX — #D0D0CE PMS 4287 PMS 2333 CMYK —66, 62, 55, 54 CMYK — 49, 43, 44, 23 RGB —69, 65, 66 RGB — 113, 110, 106 HEX —#454142 HEX — #716E6A PMS 166 PMS 162 MS IN BUSINESS CMYK — 0, 76, 100, 0 CMYK — 0, 27, 32, 0 RGB — 227, 82, 5 RGB — 255, 190, 159 ANALYTICS HEX — #E35205 HEX — #FFBE9F PMS 7740 PMS 7486 LIN BBA CMYK — 73, 1, 91, 17 CMYK — 25, 0, 50, 0 RGB — 58, 145, 63 RGB — 188, 225, 148 PMS 647 HEX — #3A913F HEX — #BCE194 CMYK — 88, 52, 3, 12 RGB — 35, 97, 146 HEX — #236192 PMS 130 PMS 1205 EXECUTIVE CMYK — 0, 32, 100, 0 CMYK — 0, 4, 48, 0 EDUCATION RGB — 242, 169, 0 RGB — 248, 224, 142 HEX — #F2A900 HEX — #F8E08E METALLICFOIL PMS 280 PMS 130 PMS 125 PMS 280 PMS 635 PMS 871 CMYK — 100, 94, 27, 23 CMYK — 0, 32, 100, 0 CMYK — 6, 32, 100, 24 CMYK — 100, 94, 27, 23 CMYK — 32, 0, 1, 0 CMYK — 0, 17, 55, 50 RGB — 1, 33, 105 RGB — 242, 169, 0 RGB — 181, 133, 0 PHD RGB — 1, 33, 105 RGB — 164, 219, 232 RGB — 132, 117, 78 HEX #012169 HEX — #F2A900 HEX — #B58500 HEX — #012169 HEX — #A4DBE8 HEX — #84754E GOIZUETA BUSINESS SCHOOL BRAND GUIDE BRAND IDENTITY | 8 ACTION Designs using the Goizueta brand should evoke a sense of action. In particular: INFLUENCE A RARITY AND AN EXCEPTION Lorem ipsum dolor sit amet, Lorem diam nonummy nibh euismod tincid- Lorem ipsum dolor sit amet, consectetuer adipiscing ipsum dolor sit amet, consectetuer unt ut laoreet dolore magna aliquam adipiscing elit, sed diam nonummy nibh erat volutpat. Ut wisi enim ad minim elit, sed diam Lorem ipsum dolor sit amet, consec- euismod tincidunt ut laoreet dolore veniam, quis nostrud exerci tation tetuer adipiscing elit, sed diam nonummy nibh euis- magna aliquam erat volutpat. Ut wisi ullamcorper suscipit lobortis nisl ut • Goizueta makes change happen enim ad minim veniam, quis nostrud aliquip ex ea commodo consequat. mod tincidunt ut laoreet dolore magna aliquam erat exerci tation ullamcorper suscipit Duis autem vel eum iriure dolor in lobortis nisl ut aliquip ex ea commodo hendrerit in vulputate velit esse mo- volutpat. Ut wisi enim ad minim veniam, quis nos- consequat. Duis autem vel eum iriure lestie consequat, vel illum dolore eu • Goizueta creates lasting impact trud exerci tation ullamcorper suscipit lobortis nisl dolor in hendrerit in vulputate velit esse feugiat nulla facilisis at vero eros et molestie consequat, vel illum dolore eu accumsan et iusto odio dignissim qui ut aliquip ex ea commodo consequat. feugiat nulla facilisis at vero eros et blandit praesent luptatum zzril dele- accumsan et iusto odio dignissim qui nit augue duis dolore te feugait nulla blandit praesent luptatum zzril delenit facilisi. • Goizueta’s work has ripple effects augue duis dolore te feugait nulla facili- Lorem ipsum dolor sit amet, cons si. ectetuer adipiscing elit, sed diam Lorem ipsum dolor sit amet, cons nonummy nibh euismod tincidunt ut ectetuer adipiscing elit, sed diam laoreet dolore magna aliquam erat • Goizueta is a hub for positive action nonummy nibh euismod tincidunt ut volutpat. Ut wisi enim ad minim laoreet dolore magna aliquam erat veniam, quis nostrud exerci tation volutpat. Ut wisi enim ad minim ullamcorper suscipit lobortis nisl ut veniam, quis nostrud exerci tation ulla- aliquip ex ea commodo consequat. • Goizueta is shifting paradigms within established mcorper suscipit lobortis nisl ut aliquip Lorem ipsum dolor sit amet, consec- ex ea commodo Lorem ipsum dolor sit tetuer adipiscing elit, sed diam amet, consectetuer adipiscing elit, sed nonummy nibh euismod tincidunt ut disciplines Roberto Goizueta was one of those leaders who come once in a generation. “He was a • Goizueta finds ways to break binaries and create rarity and an exception,” says Allen. both/and outcomes GOIZUETA BUSINESS SCHOOL BRAND GUIDE BRAND IDENTITY | 9 LOGOS Horizontal version shown. Additional versions of the logo are available for download at emory.biz/brand. Size Clearspace Background Contrast The logo must appear at a minimum size to ensure The logo must have clear space between the logo and The logo must be placed on a background of sufficient clarity. For print: The “SCHOOL” portion of the logo any other elements. The clear space is the height of contrast. must be more than 0.5 inches wide. For web: The the letter ‘M’ in ‘EMORY’. “SCHOOL” portion of the logo must be more than 90 pixels wide. Print size: >0.5 inches Web size: >90 px GOIZUETA BUSINESS SCHOOL BRAND GUIDE BRAND IDENTITY | 10 LOGOS DON'Ts The logo may NOT be skewed, modified, or colored beyond the approved variations provided. The logo may NOT be stretched or skewed. The logo may NOT be colored using tones outside of the Emory primary color palette (see Colors section). Approved Color Variations GOIZUETA BUSINESS SCHOOL BRAND GUIDE BRAND IDENTITY | 11 FONTS & TYPOGRAPHY The Goizueta Business School brand uses six approved typefaces: For Hero Headings For Body Copy HEROIC CONDENSED Roboto Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789 0123456789 System Font Alternate: Arial Narrow System Font Alternate: Arial Bold For Section Headings For Eyebrow + Stand Alone Paragraphs Oswald Crimson ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789 0123456789 System Font Alternate: Times Regular System Font Alternate: Arial Narrow Bold For Subheadings For Epic Headings Sentinel Masqualero ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789 0123456789 System Font Alternate: Times Regular System Font Alternate: Gill Sans Bold GOIZUETA BUSINESS SCHOOL BRAND GUIDE BRAND IDENTITY | 12 FONTS & TYPOGRAPHY Hero headings, epic headings, and eyebrows should be set in all-caps. Section headings and subheadings should be sentence-cased. This is body copy that has a Section Heading or a Hero Heading. Heroic Condensed Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed dim nibh Heavy 86pt Roboto Condensed Regular 16pt, 28pt leading euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Load more

Recommended publications
  • Full-Time MBA Catalog 2020-2021
    Full-time MBA Catalog 2020-2021 I CERTIFY THIS COPY TO BE TRUE AND CORRECT TO CONTENT AND POLICY _______________________________________ Goizueta Business School Full-time MBA Program One-Year and Two-Year formats Catalog About Goizueta Business School https://goizueta.emory.edu/about OUTLINING SUCCESS,WRITING NEW CHAPTERS Business education has been an integral part of Emory University's identity for more than 100 years. That kind of longevity and significance does not come without a culture built around success and service. Goizueta Advisory Board • Sarah Brown 89MBA, Global Account Director at The Coca-Cola Company (Marietta, GA) • Andrew J. Conway 92MBA, Managing Director at Credit Suisse (Scarsdale, NY) • H. James Dallas 94WEMBA (Atlanta, GA) • Jeffrey C. Denneen 97MBA, Leader, Americas Higher Education Practice at Bain & Company, Inc. (Atlanta, GA) • Robert K. Ehudin 86BBA, Managing Director at Goldman Sachs Group, Inc. (Rye Brook, NY) • Matthew H. Friedman 94BBA, Fidelity Investments (Boston, MA) • Gardiner W. Garrard III 99MBA, Co-Founder, Managing Partner, CEO of TTV Capital (Atlanta, GA) • Rebecca Morris Ginzburg 94BBA, Junto Capital Management, LP (New York, NY) • Michael M. Grindell 99WEMBA, EVP, Chief Administrative Officer, 22squared (Atlanta, GA) • Brian K. Howard, M.D. 15WEMBA, President, North Fulton Plastic Surgery (Atlanta, GA) • Omar A. Johnson 04MBA, Vice President-Marketing, Apple Computer • Mary Humann Judson, President, The Goizueta Foundation (Atlanta, GA) • Michael Marino 94MBA, Managing Director at JP Morgan Chase & Co. (Atlanta, GA) • Jonathan I. Mayblum 84BBA, Co-Founder & CEO of ARCTURUS (Armonk, NY) • Leslie D.J. Patterson 99MBA, EY, Growth Markets Leader (Atlanta, GA) • Olga Goizueta Rawls 77C, Chair & Director of The Goizueta Foundation (Atlanta, GA) • Matthew P.
    [Show full text]
  • 83 the Strategies of Coca-Cola's Expansion In
    Jurnal Studi Diplomasi dan Keamanan, Volume 12, No. 1, Januari 2020 THE STRATEGIES OF COCA-COLA’S EXPANSION IN THE GLOBALIZATION ERA Nanda Pradhana Suprapto President University Jababeka Education Park, Jl. Ki Hajar Dewantara, Cikarang Utara, Jawa Barat 17550 - Indonesia Email : [email protected] Abstrak Tujuan penelitian ini adalah untuk menganalisis strategi ekspansi perusahaan Coca-Cola di era globalisasi. Tulisan ini berfokus pada perusahaan Coca-Cola karena mereka telah terbukti berhasil sebagai salah satu merek yang paling dikenal di pasar global. Makalah ini mengidentifikasi strategi dari tiga CEO ketika pe- rusahaan tersebut berkembang secara global. Penelitian ini menggunakan studi literature untuk me- mahami strategi ekspansi yang diterapkan Coca Cola di era globalisasi. Strategi-strategi ini termasuk pen- guatan brand, distribusi jaringan, peningkatan sumber daya manusianya dan juga perhatian terhadap bu- daya lokal di setiap negara tempat Coca-Cola beroperasi. Strategi-strategi ini membantu perusahaan Co- ca-Cola menjadi sangat kompetitif di pasar global dan mengalahkan sebagian besar pesaingnya. Kata Kunci : Ekspansi Coca-Cola, Strategi, Globalisasi, Pasar Global. Abstract The purpose of this research was to analysis the strategies of Coca-Cola’s expansion in the globalization era. It focuses on the Coca-Cola Company because they have proven successful as one of the most rec- ognize brands in the global market. This research identified the strategies from three CEO when expand- ing globally. Literature study is applied to this research to gain an understanding the strategies of Coca Cola’s expansions in the globalization era. These strategies include brand strengthening, network distribu- tion, improving its human resources and also mindfulness of the local cultures in every country which Co- ca-Cola operates.
    [Show full text]
  • Extensions of Remarks
    April 12, 1988 EXTENSIONS OF REMARKS 6489 EXTENSIONS OF REMARKS SANCTIONS: THE CONGRESS' the President's veto and passed these sanc­ son, it is important to reflect on just what CURSE ON THE PEOPLE OF tions? When President Reagan vetoed the they thought they would achieve in the SOUTH AFRICA Comprehensive Anti-Apartheid Act, he did not heady days of October 1986 when Congress do so under disdain for the South African overrode a White House veto to secure the blacks. He foresaw the effect these sanctions first humiliating defeat of a hitherto all­ HON. PHILIP M. CRANE conquering President. OF ILLINOIS would have on the black community. But why It is perhaps not too cynical to suggest IN THE HOUSE OF REPRESENTATIVES did so many Congressmen ignore his warn­ that that was part of the attraction. But ings? Was it a lack of foresight? Or did they Tuesday, April 12, 1988 other motives were confused and contradic­ simply use the black's struggle to enhance tory. For some-the high-minded rather Mr. CRANE. Mr. Speaker, as Americans we their own public image? than the ruthless-excommunication was all feel a burning desire to help the oppressed I challenge my colleagues to open their the only way to convince Pretoria of the people of the world in the struggle against minds and put the interests of the South Afri­ error of its ways; white South Africans their tyrants. We observe these people's tire­ can blacks ahead of their own. Instead of would feel the pinch and, putting wealth less fight to secure a better future for their searching for praise from the media, we need above racism, would force their government children and embrace their struggle as if it to search for answers.
    [Show full text]
  • The Launch of New Coke
    502-068-1 The Launch of New Coke This case was written by P Mohan Chandran, under the direction of Vivek Gupta, ICFAI Center for Management Research (ICMR). It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was compiled from published sources. ECCH Collection © 2002, ICFAI Center for Management Research (ICMR), Hyderabad, India. E E U S R U O O P H Distributed by The European Case Clearing House, England and USA. E A G North America, phone: +1 781 239 5884, fax: +1 781 239 5885, e-mail: [email protected]. N N I Rest of the World, phone: +44 (0)1234 750903, fax: +44 (0)1234 751125, e-mail: [email protected]. C R A A All rights reserved. Printed in UK and USA. Web Site: http://www.ecch.cranfield.ac.uk. S E E C L 502-068-1 THE LAUNCH OF NEW COKE “We set out to change the dynamics of sugar colas in the US, and we did exactly that - albeit not in the way we had planned.” - Roberto Goizueta, Chairman & President, Coke, after the ‘New Coke’ fiasco. INTRODUCTION On April 23, 1985, Coca-Cola, the largest aerated beverage manufacturer of the world, launched a sweeter version of the soft drink named ‘New Coke,’ withdrawing its traditional 99 years old formula. New Coke was launched with a lot of fanfare and was widely publicized through the television and newspapers. Coca-Cola’s decision to change Coke’s formulation was one of the most significant developments in the soft drink industry during that time.
    [Show full text]
  • “The Spanish Inquisition”
    “The Spanish Inquisition” by David Greising S HE SAT IN THE PRESIDENT’S OFFICE affairs if he let his protégé claim the chairman’s slot. If for the first time, early in the morning of June Goizueta ran the board meetings, he would be positioned 2, 1980, Roberto Goizueta took advantage of the to dictate to Woodruff’s prized Finance Committee. quiet moment to mark the occasion with a one- Woodruff knew that if he lost his hold on Coke’s purse A strings, his control of the company would end. paragraph note to his benefactor, Robert W. Woodruff. “I would be remiss if I did not begin my first day as Physically weak and mentally depleted, the 90-year- President of our great Company with a word of deep ap- old Woodruff still was sharp enough not to repeat an preciation to you,” he wrote, typing the letter without earlier mistake he had made. In the mid-1960s, he had assistance of a secretary. “You have honored me beyond let Austin consolidate too much power, because the all expectations. I will let my performance on the job strong young Harvard Law School graduate and Coca- speak for itself. I pledge to you my total commitment to Cola Export Company star had seemed such a promis- honor you, and those who made me their choice for the ing leader. Woodruff regarded Goizueta even more job, by moving our Company ahead to even higher lev- highly than he had Austin, but there was no telling where els of growth and achievement.” the 49-year-old Cuban would take Woodruff’s company Goizueta was fortunate to have one sparkling instant if given unfettered reign.
    [Show full text]
  • Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract
    A Service of Leibniz-Informationszentrum econstor Wirtschaft Leibniz Information Centre Make Your Publications Visible. zbw for Economics Levy, Daniel; Young, Andrew T. Working Paper Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract Suggested Citation: Levy, Daniel; Young, Andrew T. (2019) : Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract, ZBW – Leibniz Information Centre for Economics, Kiel, Hamburg This Version is available at: http://hdl.handle.net/10419/197001 Standard-Nutzungsbedingungen: Terms of use: Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Documents in EconStor may be saved and copied for your Zwecken und zum Privatgebrauch gespeichert und kopiert werden. personal and scholarly purposes. Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle You are not to copy documents for public or commercial Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich purposes, to exhibit the documents publicly, to make them machen, vertreiben oder anderweitig nutzen. publicly available on the internet, or to distribute or otherwise use the documents in public. Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, If the documents have been made available under an Open gelten abweichend von diesen Nutzungsbedingungen die in der dort Content Licence (especially Creative Commons Licences), you genannten Lizenz gewährten Nutzungsrechte. may exercise further usage rights as specified in the indicated licence. www.econstor.eu Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract* Daniel Levy** Department of Economics, Bar-Ilan University Ramat-Gan 52900, ISRAEL, Department of Economics, Emory University Atlanta GA, 30322, USA, and Rimini Center for Economic Analysis, ITALY [email protected] Andrew T.
    [Show full text]
  • Atlanta Heritage Trails 2.3 Miles, Easy–Moderate
    4th Edition AtlantaAtlanta WalksWalks 4th Edition AtlantaAtlanta WalksWalks A Comprehensive Guide to Walking, Running, and Bicycling the Area’s Scenic and Historic Locales Ren and Helen Davis Published by PEACHTREE PUBLISHERS 1700 Chattahoochee Avenue Atlanta, Georgia 30318-2112 www.peachtree-online.com Copyright © 1988, 1993, 1998, 2003, 2011 by Render S. Davis and Helen E. Davis All photos © 1998, 2003, 2011 by Render S. Davis and Helen E. Davis All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopy, recording, or any other—except for brief quotations in printed reviews, without prior permission of the publisher. This book is a revised edition of Atlanta’s Urban Trails.Vol. 1, City Tours.Vol. 2, Country Tours. Atlanta: Susan Hunter Publishing, 1988. Maps by Twin Studios and XNR Productions Book design by Loraine M. Joyner Cover design by Maureen Withee Composition by Robin Sherman Fourth Edition 10 9 8 7 6 5 4 3 2 1 Manufactured in August 2011 in Harrisonburg, Virgina, by RR Donnelley & Sons in the United States of America Library of Congress Cataloging in Publication Data Davis, Ren, 1951- Atlanta walks : a comprehensive guide to walking, running, and bicycling the area’s scenic and historic locales / written by Ren and Helen Davis. -- 4th ed. p. cm. Includes bibliographical references and index. ISBN 978-1-56145-584-3 (alk. paper) 1. Atlanta (Ga.)--Tours. 2. Atlanta Region (Ga.)--Tours. 3. Walking--Georgia--Atlanta-- Guidebooks. 4. Walking--Georgia--Atlanta Region--Guidebooks. 5.
    [Show full text]
  • 01 Stern 2/10/04 10:54 AM Page 9
    01 stern 2/10/04 10:54 AM Page 9 PART ONE Value Mindset 01 stern 2/10/04 10:54 AM Page 10 01 stern 2/10/04 10:54 AM Page 11 1 A REVOLUTION IN VALUE evolution is a much-abused word. Its accepted meaning is “complete change.” In fact, a revolution is, as the word suggests, a return to R the original. There is a world of difference between a revolt and a revolution. The value mindset is a revolutionary concept, in that it returns to the very roots of capitalism: the concept of investing resources in order to gen- erate a return based on the risk taken. Jesus Christ’s Parable of the Talents takes the idea back two millennia.1 Likewise, the value mindset was not alien to the original capitalists who despatched galleons to the Spice Islands or raised satanic mills on England’s green and pleasant land. These capitalists managed directly for value. The money risked was theirs, and the rewards that flowed from taking that risk—after sharing the booty with surviving sailors or paying the mill workers—came directly to them. Fast forward to the present. What do we see? Like government, compa- nies grow big, diversify, cross subsidize, bloat, and stagnate. As with govern- ment, goal seeking and politics compromise the quest for value. Creating value is in practice a “take it or leave it” option—either you create value, or you do not. There is no half way. And yet shareholder value has become a mantra, much repeated.
    [Show full text]
  • Deaver, Michael: Files Folder Title: March 1984 Incoming (1) Box: 17
    Ronald Reagan Presidential Library Digital Library Collections This is a PDF of a folder from our textual collections. Collection: Deaver, Michael: Files Folder Title: March 1984 Incoming (1) Box: 17 To see more digitized collections visit: https://reaganlibrary.gov/archives/digital-library To see all Ronald Reagan Presidential Library inventories visit: https://reaganlibrary.gov/document-collection Contact a reference archivist at: [email protected] Citation Guidelines: https://reaganlibrary.gov/citing National Archives Catalogue: https://catalog.archives.gov/ Cl - IJ\MfH:.I~ OF COM MERCE ~ Of' THE / UNITED STATES OF AMERICA _ ~ ~~ vM ~ :e THOMAS J. DONOHUE ~~~~< I ~~ ·m:r, N.W. G~OUP VICE PRESIDENT, D t-YELOPMENT February 29, 1984 l,..P~\J... l WAs111N crnN ,D.. :200() :? ~ ;.?Q :v10 : 1- !1 ~\IO W t~ o.JF) : .~~~~.~\ Jee- V' The Honorable James A. Baker ~~ Chief of Staff The White House 1A? .,;-vvJ aft Washington, D.C. 20500 Dear Jim: ~6 r; : ~o Yesterday's meeting was very helpful. I will follow-up by working 1vith Craig to brief Mike Deaver on Bi zNet and the related Ch ambe r matters we discussed. · In addition, I will speak to Rollins, Lake and Cameron at the Reagan -B ush Comnittee . Attached you will find packets of information on BizNet­ and our voter registration program for your use. Jim as you know, the President cannot address the Cha mber 's 1984 Annual Meeti ng (A pr il 30 - May 1) because of his trip to China . As the attac hed note to Craig indicates, we would li ke to have Vice Pres id ent Bush ad dress our group, and the Pres id ent prepa re a tape which we wou ld be ab l e to show at our First General Session.
    [Show full text]
  • Coke Vs. Pepsi: the Cola Wars in South Africa During the Anti- Apartheid Era
    Georgia State University ScholarWorks @ Georgia State University History Theses Department of History 7-8-2009 Coke vs. Pepsi: The Cola Wars in South Africa during The Anti- Apartheid Era John Kirby Spivey Follow this and additional works at: https://scholarworks.gsu.edu/history_theses Part of the History Commons Recommended Citation Spivey, John Kirby, "Coke vs. Pepsi: The Cola Wars in South Africa during The Anti-Apartheid Era." Thesis, Georgia State University, 2009. https://scholarworks.gsu.edu/history_theses/35 This Thesis is brought to you for free and open access by the Department of History at ScholarWorks @ Georgia State University. It has been accepted for inclusion in History Theses by an authorized administrator of ScholarWorks @ Georgia State University. For more information, please contact [email protected]. COKE VS. PEPSI: THE COLA WARS IN SOUTH AFRICA DURING THE ANTI- APARTHEID ERA by J. KIRBY SPIVEY Under the Direction of Dr. Jared Poley ABSTRACT This thesis looks at the actions of Coca-Cola and Pepsi in South Africa during both the anti- apartheid movement and the post-apartheid era. The processes which led to those actions, both corporations’ removal of their presence in South Africa, the effects this had on South Africa, and their reemergence in a post-apartheid state are examined. It will be shown that, despite the public relations campaigns of both Coke and Pepsi, far more importance was placed on their products’ profitability than the well-being of the black Africans who produced, delivered, or consumed the soft drinks. However, both companies found their actions during the 1980s to affect their success after the fall of apartheid.
    [Show full text]
  • Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract
    View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Munich RePEc Personal Archive MPRA Munich Personal RePEc Archive Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract Daniel Levy and Andrew Young Bar-Ilan University, Emory University, and RCEA, Texas Tech University 26 May 2019 Online at https://mpra.ub.uni-muenchen.de/94148/ MPRA Paper No. 94148, posted 29 May 2019 13:06 UTC Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract* Daniel Levy** Department of Economics, Bar-Ilan University Ramat-Gan 52900, ISRAEL, Department of Economics, Emory University Atlanta GA, 30322, USA, and Rimini Center for Economic Analysis, ITALY [email protected] Andrew T. Young College of Business Administration Texas Tech University Lubbock, TX 79409, USA [email protected] Last Revision: May 26, 2019 JEL Codes: A14, E12, E31, K10, L14, L16, L66, M30, N80 Keywords: Implicit Contract, Cost of Breaching a Contract, Cost of Breaking a Contract, Invisible Handshake, Customer Market, Long-Term Relationship, Price Rigidity, Sticky Prices, Nickel Coke, Coca-Cola, Secret Formula * We thank the seminar participants at the 2017 Italian Law and Economics Association annual conference (LUMSA, Rome), at the 2018 Economic History Association of Israel annual conference (Tel Aviv University), at the 2015 Israeli History and Law Association annual conference (Ben-Zvi Institute, Jerusalem), and at Bar-Ilan University, for comments and suggestions. In particular, we thank Alexander Stremitzer, Ansgar Wohlschlegel, Dror Goldberg, Igor Livshits, David Klein, Itamar Caspi, and Osnat Peled, for helpful comments and suggestions. We are grateful to Dan Schwarzfuchs and David Geffen for bringing to our attention a 1935 change in the Secret Formula, which we were unaware of.
    [Show full text]
  • A Magazine for Alumni and Friends of Emory University's
    A MAGAZINE FOR ALUMNI AND FRIENDS OF EMORY University’s GOIZUETA BUSINESS SCHOOL business WINTER 2012 PRINCIPLE-BASED LEADERSHIP RENOVATING VETERANS ENHANCE HUND PORTRAIT CURRICULUM AND CLASSROOM UNVEILING + SpaCES EXPERIENCE LESSONS ON Alumni veterans share LEADERSHIP insights from 175 HISTORY MAKERS HONORED the field Several Goizueta alumni are among those recognized during 34 Emory University’s anniversary celebration 10 FEATURES Todd 18 HOW DO YOU LEAD? contents Foreman COFFEE WITH...RICK GILKEY C-level alums provide perspectives on leadership 9 86BBA on 43 leading in 28 HOLISTIC APPROACH tough times Vice Dean Maryam Alavi discusses the conceptual blueprint EMBA scholarship Shan Carr Cooper for the school’s leadership program Lee Pasackow shares recognizes 95EvMBA opens expertise on Fulbright 24 accomplishments mentor session 54 goizuetabuzz yournetwork + plus WINTER 2012 The neuroimaging 04 NEW ADDITIONS 44 LEADING IN A CRISIS 40 MERITS OF UNRESTRICTED of executive Goizueta welcomes new faculty Ulugbek Muslimov 98BBA on managing GIVING 14 decision making high-stake challenges 06 KUDOS 56 ADVICE ON Students excel in prestigious case competition 45 FROM FINANCE TO FASHION MAINTAINING OPTIMAL Laura Gottlieb Siegel 97BBA on breaking into fashion PERFORMANCE 07 HONORARY DOCTORATE Professor Emeritus Al Hartgraves receives 47 OVERCOMING OBSTACLES 57 WHAT’S NEW: Austrian honor Miles Hinderliter 08EvMBA on M&A in the Big Apple CLASS NOTES winter | 2012 goizuetavision Senior Associate Dean for Photographers Founded in 1919, Goizueta External Relations and Tony Benner Professor of Marketing Ann Borden Business School provides a Douglas Bowman Wilford Harewood world-class business education Kay Hinton Moses Robinson that combines functional Magazine Alumni Advisory Board Jon Rou Atul Agarwal 07MBA; Jeff Booth specialization with a broad Allison Shirreffs 84BBA 94MBA; Rosalie (Sakkas) Philip Spears business perspective to create Collado 05EMBA; Steve Greenfield 04EvMBA; Mara Lapp 97BBA; Contributors principle-based leaders.
    [Show full text]