The Rise of Emoji
The Rise of Emoji 絵文字 Internationalization and Unicode Conference IUC 40 Alolita Sharma Board Director at Unicode Consortium Emoji has taken over the Web ● The word Emoji comes from Japanese ● Emoji were initially used by Japanese mobile operators, NTT DoCoMo, KDDI, and Origins of Emoji SoftBank Mobile ● First emoji was created in 1998 絵文字 in Japan by Shigetaka Kurita at NTT DoCoMo 絵 (e ≅ picture) ● Kurita created the first 180 emoji for browsing, doing email 文 (mo ≅ writing) on mobile phones 字 (ji ≅ character) The Unicode Standard started encoding Emoji in 2010 ● Unicode 6.0 added 722 characters ○ 114 characters were from the original Japanese character set which had been added earlier to Unicode and Emoji Unicode 5.2 ○ 608 new characters were also added ● Unicode 7.0 added 250 characters, many from Webdings and Wingdings fonts ● Unicode 8 added 41 Emoji ○ 1,051 codepoints across 22 code blocks ● Unicode 9 added 72 Emoji ● Emoji Stats as of 11/2016 ○ 1394 Emoji ○ 435 Modified Emoji ○ 22 Sequences ○ 1851 Total Unicode and Emoji ● Unicode 10 Emoji candidates list ○ 8 Emoji candidates for consideration so far ○ http://unicode.org/emoji/charts/emoji-candidates.ht ml ● Emoji Unicode Technical Report 51 http://unicode.org/reports/tr51/ ● Emoji Chart http://unicode.org/emoji/charts/full-emoji-list.html How are people using Emoji? ● An Emoji is worth a thousand words! ● Emoji enables users to represent interests - cultural, entertainment, How are people regional, national, events, sports, diversity using Emoji? ● Emoji enables users express reactions - pleased, happy, sad, angry ● Emoji enables diverse people to connect across languages and cultures People and organizations are using emoji everywhere - on search, social media, messaging platforms, email ● News - local, national, global, disasters How are people using Emoji? ● Current events - public and personal News and Current Events Election campaigns and voting Restaurant reviews and menus Advertising Marketing and Branding Financial How are platforms leveraging Emoji? Search: Google Google with Emoji! ○ E.g.
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