2009|2011 the Creative Brief 01 June 2009
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the creative briefcompendium creative clusters in low density urban areas URBACT NETWORK 2009|2011 the creative brief 01 June 2009 BARNSLEY . ÓBIDOS . REGGIO EMILIA . HÓDMEZO´´VÁSÁRHELY . MIZIL . INTELI . ENGUERA . VIAREGGIO . JYVÄSKYLÄ . CATANZARO The Creative Brief also a functional pattern beyond URBACT network is working is the newsletter of the the frame of big metropolitan on five key sub-themes: i) URBACT network on “Creative hubs. Even more, creativity as creative clusters: diversifying the creative brief 02 Clusters in Low-Density Urban source of innovation should local economic base and Areas” lead by the Portuguese act as a cross cutting approach opportunities to young people; December 2009 city of Óbidos. It is an added to re-think economic and ii) events and cultural agendas value cooperation project social development in middle- as catalysts; iii) promoting the with the goal to perform sized and small towns given creative city: a new range of a collective “learning by new opportunities related to facilities and infrastructures; doing” exercise in the field of accessibility, community life, iv) creative entrepreneurs and urban creative clusters. The culture and creativity-based talented people: attraction fundamental assumption is business models. and retaining; v) setting the basis: creative education that creative issues in local BARNSLEY . ÓBIDOS . REGGIO EMILIA . HÓDMEZO´´VÁSÁRHELY . MIZIL . INTELI . ENGUERA . VIAREGGIO . JYVÄSKYLÄ . CATANZARO economic development are During the period 2008-2011 this environments at local levels. Welcome to Creative Clusters the creative brief 03 April 2010 Welcome to the first Newsletter of the European systems, we intend this to be another vehicle for Network Creative Clusters, Urbact II. It intends citizens interested in this theme.Urbact Creative Clusters Network in the to be an information space of all partners, under The newsletter is open to all participants. We the coordination of the Municipality of Óbidos welcome an active collaboration,European by sending small Creativity Agenda (Portugal). In this first number we promote our more articles, or other initiatives to be organized in the EU. recent activities, as well as the creativity agenda Please send all informationGREETINGS to the following FROM e-mail: THE LEAD PARTNER same time the network was presented in several forums,BARNSLEY from . ÓBIDOS Brussels . REGGIO to EMILIA Stockholm. HÓDMEZO´´VÁSÁRHELY . MIZIL . INTELI . ENGUERA . VIAREGGIO . JYVÄSKYLÄ . CATANZARO that we want to mark the development of our work. [email protected]. URBACT Creative Clusters network had a good Today we need to be connected to other people The Network has as main objective the elaboration year. Despite the global economy atmosphere, and networks; continue our work in setting the of Local Action Plans in the domain of creativity. Best Regards, we kept a positive attitude. We started in January basis of a new and wide approach to creativity. We are open to all suggestions and contributions José Parreira, Lead partnerdiscussing – Creative the Clusters challenges of our economic We welcome an active collaboration, by sending towards the enrichment of our work. In an open, model and launching the Óbidos Charter, learnt small articles, or other initiatives to be organized global, Europe with facilitated communication in Finland with the experience of Jyväskylä, in the EU. Please send all information to the started new projects in our territories, and following e-mail: [email protected]. finished our year in Romania discussing how creativity could diversify economy and create Best Regards, the creative brief 09 new opportunities for young people. At the José Parreira, Lead Partner the creative brief 06May 2011 October 2010 special issue the creative brief September 2010 the creative brief 04 July 2010 BARNSLEYBARNSLEY .. ÓBIDOSÓBIDOS . REGGIO . REGGIO EMILIA EMILIA. HÓDMEZO . ´´HÓDMEZÓVÁSÁRHELY´VÁSÁRHELY . MIZIL . INTELI . ENGUERAMIZIL . .INTELI VIAREGGIO . ENGUERA . JYVÄSKYLÄ . .VIAREGGIO CATANZARO . JYVÄSKYLÄ BARNSLEY . ÓBIDOS . REGGIO EMILIA . HÓDMEZO´´VÁSÁRHELY . MIZIL . INTELI . ENGUERA . VIAREGGIO . JYVÄSKYLÄ . CATANZARO IT’S MOREthe FUN creative IN A GROUP! brief 08 Guess what? It’s true! We learnedMarch and felt2011 another powerful experience in Barnsley during our last BARNSLEY . ÓBIDOS . REGGIO EMILIA . HÓDMEZO´´VÁSÁRHELY . MIZIL . INTELI . ENGUERA . VIAREGGIO .thematic JYVÄSKYLÄ workshop. CATANZARO At the same time that our Contributionnetwork is toreaching thethe end,A we feeltime that our to evaluate and move forward team building is improving itsThe abilities Creative to Clusters share Network is in the striking middle, helping in the conquest for innovation. and learn. This edition of thepoint. creative It is timebrief to planted evaluate and move forward Our presence in the European Forum of Cultural the creative brief 01 - an URBACT inicitive | 1 The Creative Brief is the someis that of the creative new seeds issues thatby our reinforcing in network local the has dynamics been URBACT and continuing network isIndustries working in Barcelona demonstrated the acuity Publicnewsletter of the URBACTConsultation harvestingeconomic in the development last coupleto of generate years. are Óbidosnew also or recycled and on policies five for key our sub-themes:of our objectives i) and has brought us enormous BARNSLEY . ÓBIDOS . REGGIO EMILIA . HÓDMEZO´´VÁSÁRHELY . MIZILReggio Think. INTELI Emilia . ENGUERA are . workingSmallVIAREGGIO together .territories. JYVÄSKYLÄ by We . puttingCATANZARO are now in seeing the horizon responsibility for our future work. network on “Creative Clusters a functional patternmore beyond clearly. Timethe is movingcreative fast. While weclusters: diversifyingMaybe, we are changing the paradigm and practice a common project ofare developing producing the creativity necessary documentation in Low-Density Urban Areas” asinframe an educational a of Big big resource metropolitan Way that could hubs. improve local economic basefacing and the paradox of creative and technological Jyväskyla: Designing Human Solutions (progress reports, local action plans) the world companies. Growing sometimes makes you on the Greenintellectual andPaper entrepreneurialdoes skills. not stop, Beneath however the creativity and innovation [http://urbact.eu/en/projects/ TheseEven inspiring more, words creativity presented as to us source opportunities to youngmore inflexible, people; less creative, having to face In the recent increase for demand of technology we often forgetsurface the we are all discussingare other still in possibilities the agenda of a new atmosphere. main reasoninnovation-creativity/creative- why we invest and develop new technological solutions.whenof innovation Barnsley entered should our network, act haveas a ii) events and culturaldifficulties agendas and more dependent on major TheUNLOCKING social dimension, the problem-solving THE POTENTIAL dimension, takes OFa backof been working CULTURAL following together. us since Education, the beginning.If you creativity think The like a and creative person you probably political solutions. However, being small can also seatAND whenclusters/homepage/] facing CREATIVE the enthusiasm ofINDUSTRIES the recent lead creations. by the The “gadgetinnovation,interviewcross cutting that new we social bring approach solutionsto youdon’t is evidence ofbelieve to community re-think in inevitabilities! as Thus, catalysts; one of the iii) promotingbecome an advantage. the Low density urban areas lifestyle” could improve the economy, but doesn’t solve any of theinclusionof how the and Barnsley technology Municipality resourcesexpressions and itsare you some will ofprobably never hear in this present strong identities, different backgrounds, major challengesPortuguese of humanity. town Why? ofMaybe Óbidos. because it’s It not an economic and socialproject development is a ready to use solution.creative Nevertheless, city: a newspecific range paths, of strong leadership and, mainly, an A document produced by INTELI (PT) “Creative Clusters Network partner”thelocal areas community that are havein our conceived virtual daily a strong round table. answer to any real need of humanity. It’s simply more of the many it is possible to learn, share and create, based active attitude towards facing challenges. Let us is an added value cooperation creativein middle-sized agenda. Here we and present small a solid towns facilities and infrastructures; things we already have. This is one of the signs of ouron goodall of our health experiences. or Even though some of contribute with the attitude to change the global case of leadership and inspiring public Cities areproject made of people. with We the all know goal that, to even though so manygiven new opportunitiesthe solutions related we need are alliv) different, creative some ofentrepreneurs frame. and wellbeing.policies, created The final to faceconference the challenges in Óbidos, of June specialists are still selling this fact as solution for cities facing the the problems are similar. The debate is underway the creative brief 07 9th,the will future be toan resolve important daily steplife issues. to reach conclusions Miguel Silvestre – lead partner future. Theperform dimension a of collectiveour territories, more “learning closure to the measureto accessibility, communityand URBACT life,Creative Clusterstalented Network ispeople: in the attraction [email protected] December 2010 of the work undertaken, but also to establish