American Journal of Animal and Veterinary Sciences Original Research Paper Value-Added Analysis of Duck Meat Supply Chain in Malang, Indonesia *Nanang Febrianto, Budi Hartono and Alditya Putri Yulinarsari Faculty of Animal Science, Universitas Brawijaya, Malang, Indonesia Article history Abstract: This study aims to analyze the added value of the duck meat Received: 15-03-2021 supply chain in Malang, Indonesia. The respondents in this study were duck Revised: 24-05-2021 farmers, distributors, suppliers, duck meat restaurants and consumers. The Accepted: 26-06-2021 study was conducted through a survey with purposive and snowball sampling methods and then analyzed descriptively. The results showed that there were Corresponding Author: Nanang Febrianto two distribution channels of the duck meat supply chain in Malang. The first Faculty of Animal Science, distribution channel (Channel I) consisted of duck farmer, duck supplier in Universitas Brawijaya, Malang, Blitar Regency, fried duck restaurant and consumers in Malang; while the Indonesia second distribution channel (Channel II) consisted of duck farmer, Email:
[email protected] distributor, duck supplier in Blitar Regency, fried duck restaurant and consumers in Malang. The results showed that the highest added value was found in Channel I, with 75.19% added value was obtained. The study concludes that Channel I had a better distribution channel of duck meat supply chain in Malang as indicated by the higher obtained added value. Keywords: Distribution Channel, Duck Farming, Marketing, Profitability Introduction added value to the product during the delivery process through the involved participants (Janvier-James, 2012). Duck farming for meat and egg production has a The supply chain mechanism of agricultural products in promising potential to be developed in Indonesia.