Newspaper) Curriculum Guide
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DOCUMENT RESUME ED 311 457 CS 212 105 TITLE Publications I & II (Newspaper) Curriculum Guide. Bulletin 1819. INSTITUTION Louisiana State Dept. of Education, Baton Rouge. PUB DATE 89 NOTE 356p. PUB TYPE Guides - Non-Classroom Use (055) EDRS PRICE MFO1 /PC15 Plus Postage. DESCRIPTORS Class Activities; High Schools; *Journalism Education; Learning Activities; *School Newspapers; State Curriculum Guides; *Student Publications; Writing for Publication IDENTIFIERS Louisiana ABSTRACT This guide for teachers is intended to establish a standard curriculum for teaching newspaper production in Louisiana high schools through two newspaper courses (Publications I and Publications II) structured as academically oriented electives to encourage the development of student minds and the production of strong scholastic newspapers. Following a foreword, acknowledgements, philosophy, introduction, and course description, the sections are as follows: (1) Publications I & II (Newspaper) Goals and Objectives; (2) Ethical and Legal Responsibilities; (3) Staffing a Publication; (4) Gathering and Reporting the News; (5) Specialized Writing; (6) Production; (7) Photojournalism; (8) Advertising; (9) Future Trends and Grading; (10) Appendix (with extensive appendixes containing information and numerous learning activities for each of the above categories); (11) Scholastic Press Association Addresses; (12) Glossary; and (13) a 13-page bibliography. (SR) *****************************%**************************************2** Reproductions supplied by EDRS are the best that can be made from the original document. ******************************a*********************%******%********** "PERMISSION TO REPRODUCE THIS U.S DEPARTMENT OF EDUCATION MATERIAL HAS BEEN GRANTED BY °nee ot Educe Pone! Research and Improvement EDUCATIONAL RESOURCES INFORMATION CENTER (ERLCI 06iirba.-t-ch C" This document has been reproduced as reCenned from the person or organaavon ongnat.ng11 0 'Amor changes have been made to tmprove teproducPort oualny pontts ohnew or orun.ons stated tn thtsdoco TO THE EDUCATIONAL RESOURCES ment do no necessary represent othcat INFORMATION CENTER (ERIC)." OEM poatoe or policy STATE OF LOUISIANA DEPARTMENT OF EDUCATION Wilmer S. Cody State Superintendent BEST COPY AVAILABLE This public document was published at a total cost of $3,367.32; 1,500 copies 1 ofthis documentwere published in this first printing at a costof S3,367.32. The total cost of allprintings of this document, including l' reprints, is 53,367.32. This document was published by the Department of Education, 626 North Fourth Street, Baton Rouge, Louisiana 70802, to provide technical assistance to local school boards and the public under authority of R.S. 17:24.1. This material was printed in accordance with the standards for printing by state agencies established pursuant to R.S. 43:31. STATE OF LOUISIANA DEPARTMENT OF EDUCATION PUBLICATIONS I AND II (NEWSPAPER) CURRICULUM GUIDE Bulletin 1819 Issued by Office of Academic Programs Wilmer S. Cody Superintendent TABLE OF CONTENTS FOREWORD ACKNOWLEDGMENTS vi STATE BOARD OF ELEMENTARY AND SECONDARY EDUCATION vii LOUISIANA DEPARTMENT OF EDUCATION PERSONNEL viii PUBLICATIONS I AND II WRITING COMMITTEE ix PUBLICATIONS I AND II REVISION COMMITTEE PHILOSOPHY xi INTRODUCTION xiii COURSE DESCRIPTION xv PUBLICATIONS I & II (NEWSPAPER) GOALS AND OBJECTIVES . 3. Publications I (Newspaper) Goals, Objectives & Activities 3. Publications II (Newspaper) .Goals, Objectives & Activities 18 ETHICAL AND LEGAL RESPONSIBILITIES 25 Getting Started 26 Legal Responsibilities 30 Hazelwood v. Kuhlmeier Decision 33 STAFFING A PUBLICATION 42 GATHERING AND REPORTING THE NEWS 46 SPECIALIZED WRITING 52 Feature Writing 53 Personality Profile Writing 53 Editorial Writing 54 Other Vehicles for Expression of Opinion 54 Sports Writing 56 In-depth Writing 57 PRODUCTION 58 Production Schedule 59 Typography 62 Layout and Design 63 Copy Editing 68 Headlining 69 Captions or Cutlines 72 Graphics 73 PHOTOJOURNALISM 76 ADVERTISING 82 FUTURE TRENDS AND GRADING 84 APPENDIX 87 LEGAL AND ETHICAL RESPONSIBILITIES 88 Code of Ethics - Society of Professional Journalists . 39 Ten Commandments for Reporters 92 Libel Chart 93 Official Guidelines and Editorial. Policies 94 SPLC Model Guidelines 99 The Supreme Court Issues Warning to High School Students 105 STAFFING A PUBLICATION 108 Sample Staff Structures 109 Sample Job Descriptions 111 Staff Manual/Handbook 121 Checklist for Newspaper Editors 124 Editor's Notebook 127 Management-Principles 128 Sample Class and Staff Applications 129 Information Sheet 131 GATHERING AND REPORTING THE NEWS 132 101 Things that Make Education News 133 Teaching the Interview 134 Inverted Pyramid 135 Lead Patterns 136 Featurize Your News Leads 140 Sample Beat Sheeta 141 Using Quotes 143 Quote Transition 146 Call it Writing or Reporting 148 Know Your School Test 149 SPECIALIZED WRITING 151 Feature Writing Sample 152 Types of Features 155 Advice for Editorials 164 PRODUCTION 165 Planning the First Issue 166 Tentative Publication Dates 167 20-Day Plan 168 Three-Week Plan 169 Layout Log and Dummy Sheet 170 Copywriting Symbols 171 Proofreader's Marks 172 Be Your Own Editor 173 Redundancies 180 Headline Writer of the Year 181 Writing Headlines 182 Head Count Chart 188 Headline Assignment Sheet 189 Headline Log Sheet 190 Different Ways to Write a Caption 191 PHOTOJOURNALISM 192 Sample Photo Assignment Sheets 193 Sample Photo Assignment Records 195 Print Request Forms 198 Photo Grading Ideas 199 "I" How to Develop Film 202 How to Make an Enlargement or Print 203 Photo Tips 205 Film Checkout Sheet 218 Photo Equipment Checkout Sheet 219 ADVERTISING 220 How to Get More Ads for Your High School Newspaper . 221 Tips for Salespeople 224 Sales Strategy Quiz 241 Ideas for Good Ads 243 Suggestions for Display Ads 244 Sample Ad Contracts 245 Sample Invoice 248 Model Release Form 249 Purchasing Power Strategy 250 FUTURE TRENDS 253 Desktop Publishing 254 GRADING 259 Grading Suggestions and Critique Sheets 260 Grading the Publication Staffs 274 Grades of Wrath 275 Journalism Staff Rating Scale 277 Missed Deadline Report 288 Sample Evaluation for Double Truck 289 Sample Evaluation for Story 290 Student Activity Log Sheet 291 Quiz Seventy-Five 292 SCHOLASTIC PRESS ASSOCIATION ADDRESSES 296 GLOSSARY 299 BIBLIOGRAPHY 315 FOREWORD Recognizing the educational and social significance of the school newspaper to students, parents, administrators,and the community, the State Board of Elementary and Secondary Education (SBESE)directed the Office of Academic Programs to develop a guide for teachers that would establish a standard curriculum for teaching newspaper production. Principal requirements of the SBESE are thatthe twonewspapercoursesbe structured as academically-oriented electives and that the curriculum guides conform to existing guidelines. In accordance with established procedures, a writing team of Louisiana educators was selected to accomplish the task. This publication was written by a team of knowledgeable teachers and newspaper advisers who have experienced many years of personal and professional satisfaction from working with high school students to produce exemplary school newspapers. It is the sincere hope of all educators involved with this project that this curriculum guide will become a valuable resource to teachers of the newspaper courses. I would like to thank all of the teachers throughout the state who cooperatedin this project tofurther upgrade the quality of education in Louisiana schools. //I Wilmer S. Cody v ACKNOWLEDGMENTS This publicationrepresents thecooperative efforts of personnel in the Bureau of Secondary Education and the Bureau of Curriculum, Inservice, and Staff Development within the Office of Academic Programs, Louisiana Department of Education. Special recognition goes to Mrs. Cornelia B.Barnes and Mrs. Mari Ann Fowler who served as co-chairpersons in the development of this curriculum guide. Special commendation goes also to members of the writing team who worked diligently to make this publication a reality. Leonard L. Haynes, II Assistant Superintendent Office of Academic Programs Mrs. Marlene Ritter Acting Director Bureau of Secondary Education Helen Brown Ed.D., Director Bureau of Curriculum, Inservice, and Staff Development vi LOUISIANA STATE BOARD OF ELEMENTARY AND SECONDARY EDUCATION Mr. Keith Johnson Mr. Roy LeBlanc President First Congressional District Second Congressional District Mr. Carson Killen Dr. John A. Bertrand Eighth Congressional District Vice-President Seventh Congressional District Mrs. Thetus Tenney Member-at-large Mrs. Marie L. Snellings Secretary-Treasurer Fifth Congressional District Dr. Huel Perkins Member-at-large Mr. Jesse H. Bankston Sixth Congressional District Dr. Moselle Dearbone Member-at-large Mrs. Dorothy Smith Fourth Congressional District EXECUTIVE DIRECTOR Em Tampke Dr. Claire R. Landry Room 104 Education Building Third Congressional District P.O. Box 94064, Capitol Station ) Baton Rouge, LA70804-9064 vii ..- ......./' I LOUISIANA DEPARTMENT OF EDUCATION PERSONNEL Office of Academic Programs Leonard L. Haynes, III Mrs. Marlene Ritter Superintendent Acting Director Office of Academic Programs Bureau of Secondary Education Dr. Helen Brown, Director . Mrs.Mari Ann Fowler Bureau of Curriculum, Inservice, Coordinator and Staff Development Communication Skills Mrs. Cornelia Barnes Mr. Paul Vanderburg Academic Programs Manager Academic Programs Manager Bureau of Curriculum, Inservice, Bureau of Curriculum, Inservice, and