RE-IMAGINING THE DATACENTER Diane Bryant Senior Vice President & General Manager Datacenter & Connected Systems Group IT: Period of Transformation

Computer-Centric Network-Centric Human-Centric

Focused on Focused on Focused on Productivity Cost Reduction Rapid Service Delivery through automation through connectivity through cloud & devices Virtuous Cycle of Computing

… and so on

DEVICES

SERVICES

DATACENTER DEVICES

Other brands and names are the property of their respective owners. New Services in Action

MyMagic+ Smart Traffic Visitor experience Safety improved through transformed through ability to locate car in city connected wristbands of >10M in ~300ms1 linked to analytics

1. Source: Bocom * Other names and brands may be claimed as the property of others. But It’s Still Early

Big Data Cloud HPC 6% 9% 12% OF ENTERPRISES OF ENTERPRISE OF U.S. MAKING DECISIONS WORKLOADS MANUFACTURING WITH BIG DATA RESIDE IN PUBLIC FIRMS USE HPC ANALYTICS1 CLOUD2 CLUSTERS3

1: Intel enterprise customer IT spending survey Q1 2013 2 IDG Enterprise 2012 Cloud Computing key trends and future effects 3 Intersect360 Research and NCMS, "Modeling and Simulation at U.S. Manufacturers: The Case for Digital Manufacturing," 2011 DATACENTER Demands a New Level of SCALE Efficient, On-demand, Resilient Yet Today’s Infrastructure is Strained

Network 2-3 weeks to provision new services1 66% CAGR in mobile data traffic2

Storage 40% data growth CAGR, 90% unstructured3

Server Average utilization <50% despite virtualization4

1: Source: Intel IT internal estimate 2: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017 3: IDC’s Digital Universe Study, sponsored by EMC, December 2012 4: IDC Server Virtualization and The Cloud 2012 Intel’s Strategy: RE-ARCHITECTING THE DATACENTER Intel’s Strength: Transformation from Proprietary to Standards

Supercomputing Example Top 500 MSS

Top 500* (1997 – 2012) 1500X 2013 Performance 100X 80% Reduction 4X in cost per FLOP 1997 Power Increase 3%

Driven by Moore’s Law & Architecture Innovation

Source: Intel Analysis / Top500 Software Defined Infrastructure Changes the Game

Network Storage Server

From Static to Dynamic. From Manual to Automated. Re-architect the Network Software Defined Network (SDN)

MANUAL AUTOMATED FIXED FLEXIBLE HARDWARE SOFTWARE DEFINED DEFINED

Standardize. Virtualize. Automate. Re-architect the Network

Traditional Network With SDN

Idea IT Balance for service scopes user demands Needs Idea Self service Service for service configuration running

Manually Set up Service configure devices network services running

Time to Provision New Service: Time to Provision New Service: 2-3 Weeks1 Minutes1

1: Source: Intel IT internal estimate New Services at the Edge of the Network

Today’s Base Stations Tomorrow’s Base Stations Limited programmability. Intelligence at the edge. Latency constrained. Faster, personalized services.

RADIO RADIO NETWORK NETWORK CONTROLLER CONTROLLER

DATACENTER DATACENTER Re-architect Storage Software Defined Storage Traditional Storage Tomorrow’s Storage Storage as a Service

Frequent Hot

SAN Access Warm

Cold Infrequent TB Capacity ZB Shared Capacity Wide range of optimized solutions High performance Application driven High data protection Greater efficiency Re-architect Storage Software Defined Storage

Next Gen NVM Accelerators Intelligence for Efficiency and Resiliency

Storage SoCs Storage Software Tiered for Cache Acceleration Capacity and Availability Software Enterprise Edition for Lustre

Other brands and names are the property of their respective owners. The Power of Solutions: Big Data Example

Sort 1TB of Data: >4 Hours

Intel® Xeon® Intel® SSD Intel® 10GbE Intel® Distribution E5-2690 processor 520 series adapters for Apache Hadoop* Sort 1TB of Data: 7 MINUTES

Other names and brands may be claimed as the property of others Re-architecting the Server at the Rack Level

Today Tomorrow:

Composable ` Resources App App App Pooled Compute

Pooled Memory App Pooled Memory I/O Compute I/O

Applications constrained to Application-driven allocation of resources “in the box” resources for greater efficiency Diversity of Datacenter Workloads

High Graphics Enterprise Performance

Rendering

Applications Computing

Cloud RAN Edge Routing E- Commerce Content Delivery Big Data Storage Intensive Intensive and Gaming

Small De-dupe CPU & Memory & CPU Cell Dedicated Low End Cold Hosting Networking Storage

I/O Intensive Intel Covering the Full Solution Space

Greater Efficiency through App Optimization & Arch Consistency Low Power Product Direction ANNOUNCING TODAY 2011 2012 2013 2014+

Xeon E3 Xeon E3 Xeon E3 14nm Sandy Bridge Ivy Bridge Haswell “Broadwell” 32nm 22nm 22nm As low as 20W As low as 17W As low as 13W 14nm “Broadwell” SoC Avoton Centerton 14nm Rangeley 32nm “Denverton” 22nm As low as 6W

All products, computer systems, dates, and figures specified are preliminary based on current expectations, and are subject to change without notice. Intel’s Unmatched Assets

Most Energy Architecture Software Efficient Consistency Compatibility Transistors

Workload Technology Global Optimized Portfolio Ecosystem Silicon

Legal Disclaimers

All products, computer systems, dates, and figures specified are preliminary based on current expectations, and are subject to change without notice. Intel processor numbers are not a measure of performance. Processor numbers differentiate features within each processor family, not across different processor families. Go to: http://www.intel.com/products/processor_number

Intel, processors, chipsets, and desktop boards may contain design defects or errors known as errata, which may cause the product to deviate from published specifications. Current characterized errata are available on request.

Intel® Virtualization Technology requires a computer system with an enabled Intel® processor, BIOS, virtual machine monitor (VMM). Functionality, performance or other benefits will vary depending on hardware and software configurations. Software applications may not be compatible with all operating systems. Consult your PC manufacturer. For more information, visit http://www.intel.com/go/virtualization

No computer system can provide absolute security under all conditions. Intel® Trusted Execution Technology (Intel® TXT) requires a computer system with Intel® Virtualization Technology, an Intel TXT-enabled processor, chipset, BIOS, Authenticated Code Modules and an Intel TXT-compatible measured launched environment (MLE). Intel TXT also requires the system to contain a TPM v1.s. For more information, visit http://www.intel.com/technology/security

Intel, Intel Xeon, Intel Atom, Intel Xeon Phi, Intel Itanium, the Intel Itanium logo, the Intel Xeon Phi logo, the Intel Xeon logo and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.

Other names and brands may be claimed as the property of others. Copyright © 2013, Intel Corporation. All rights reserved. Apache Hadoop Performance Test Configuration 4 hours to 7 minutes

Cluster Configuration Head Node Hardware  1 Head Node (name node, job tracker)  1 x Dell r710 1U servers  10 Workers (data nodes, task trackers) . Intel: 2x3.47GHz Intel® Xeon®  10-Gigabit Switch: Cisco Nexus 5020 processor X5690 . Memory: 48G RAM Software Configuration . Storage: 10K SAS HDD . Intel® Ethernet 10 Gigabit SFP+  Intel Distribution for Apache Hadoop 2.1.1 . Intel® Ethernet 1 Gigabit  Apache Hadoop 1.0.3  RHEL 6.3  Oracle Java 1.7.0_05 Worker Node Hardware

Results have been estimated based on internal Intel analysis and are provided for 10 x Dell r720 2U servers informational purposes only. Any difference in system hardware or software design or . Intel: 2 x 2.90Ghz Intel® Xeon® processor E5-2690 configuration may affect actual performance. Software and workloads used in performance tests may have been optimized for performance only on Intel . Memory: 128G RAM microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and . Storage: 520 Series SSDs functions. Any change to any of those factors may cause the results to vary. You . Intel® Ethernet 10 Gigabit SFP+ should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product . Intel® Ethernet 1 Gigabit when combined with other products. www.intel.com/performance New Services at the Edge of the Network

Today’s Base Stations Tomorrow’s Base Stations Discrete, limited programmability, Intelligence at the edge. latency constrained Faster, personalized services

RADIO RADIO NETWORK NETWORK CONTROLLER CONTROLLER

DATACENTER DATACENTER