Mobiquity / AWS

Confidential information. Do not distribute. Internal use only. Mobiquity is about engagement. We are where the story begins. Ideas are born into the cloud by our team.

OFFICES Boston, MA (HQ) New York, NY 400+ Philadelphia, PA San Francisco, CA Employees Atlanta, GA Gainesville, FL Dallas, TX San Jose, Costa Rica Amsterdam, The Netherlands 5 London, England Ahmedabad, India Years

in Business

200+

Design Capabilities Customers 100+ in F1K/G2K Enterprise Integration Capabilities

©2016 Mobiquity Inc. Proprietary and Confidential 3 The Continuous Innovation Loop We start wherever you are, plug into the loop wherever, we’ll innovate from there. More loops, more engagement, better outcomes.

Design & Test & Support & Go To Strategy Blueprint Build Pilot DevOps Market

Customer Success Program Data Drives Knowledge, Knowledge Leads Innovation, Innovation Creates Engagement, Engagement Makes Data...

Publishing / education

Travel / Entertainment

industrial / consumer

Technology

● Premier status granted at re:Invent 2015

● AWS Customer 5 years and Partner 2+ Partner

● Amazon Echo and Alexa Experience Network

PREMIER CONSULTING PARTNER More Information: http://aws.amazon. com/partners/success/mobiquity/ Mobile Competency Healthcare Competency Life Sciences Competency Managed Service Partner

©2016 Mobiquity Inc. Proprietary and Confidential 6 A large pharma reinvents how doctors can keep tabs on the medications their patients take Situation F500 pharmaceutical company wants to leverage significant technology advancements in digital health with the unique attributes of mobile to ensure medication compliance and overall health and wellness mHealth Digital Health Platform Solution Mobiquity developed an Android-based mhealth solution that picks up information transmitted from a digital pill to a wearable sensor patch worn by patients that reports when they have taken their medication as well as other important biometrics Leverages patient ecosystem, including caregivers, to help monitor critical information

Results Increasing patient compliance through behavior change, engagement of patient ecosystem, and integration of important health and wellness information

©2016 Mobiquity Inc. Proprietary and Confidential 7 Global app 2015- - Online search 2016 - Conversion to 64 bit Diet Company Goes Mobile - Single worldwide, universal binary - Watch support The Situation - iOS 9 support A diet company wanted to use mobile to help make it Kitchen app easier for members to follow and adhere to a diet plan. 2014 Global app Prototype Build Process Automation / DevOps The Solution iOS 8 launch Using a dedicated design, architecture, and development HealthKit (Health App) launch Agile Coaching and Support team, while leveraging the diet company’s platform leads as subject matter experts (SMEs), Mobiquity Global app created a Barcode Scanner app, for iOS and Android. 2013 Start app Kitchen app User Stories Training The Results ● Based on the Barcode scanner app success, Mobile Advisory Services 2012 iOS 6 enhancements Mobiquity took over the design and construction of Visual app the Tracker App, top health/wellness app for iOS Barcode Scanner app and Android Global app ● Tracker App currently available in 22 countries and 14 languages and used by 5 million users Barcode Scanner app 2011 Bubble app Global App Lite Mobile Framework Architecture / Design Specs

The Problem A global hotel chain wanted to see what was possible in a connected hotel experience, since this is a precursor to the smart home of the future

The Solution Mobiquity chose to leverage the Alexa Skills Kit to create a hotel room experience that includes controlling lighting, temperature, in-room music, ordering room service, and more.

The experience will soon be in pilot, with the potential to roll out nation-wide.

The solution was built on Amazon Web Services architecture using Lamba, API Gateway, DynamoDB and S3.

Solution Mobiquity chose to use the Echo and the Alexa Skills Kit.

Using Alexa, we call a Lambda function, which then allows a user to interact with the Echo using the ordering skill that we created. We then added the chain’ s menu as utterances to ensure that the user would be able to order anything that she desired.

Once the order is placed, Alexa reads the order back to the user and then an email is sent with a confirmation of the order.

Problem Clinical Research often requires patient feedback on the treatment Welcome to StudyCheck! …. satisfaction of a study medication. This healthcare company wanted to demonstrate viability of voice I will ask you a small number services in posing a Treatment Satisfaction Questionnaire for of questions every day…. Medication (TSQM).

Solution Mobiquity chose to use the Amazon Echo with a Lambda Function to pose questions in the realm of TSQM. The Alexa Skill StudyCheck interacts with the patient, checks it is alright to proceed, informally collects the patient’s name and asks a number of questions about a study medication.

The Problem Our client wanted to monitor a variety of sensors in a manufacturing environment.

The Solution For a POC we used Intel Edison Boards to monitor a variety of sensors placed around the manufacturing floor. The Edison Board would then send events to AWS IoT.

On a simulated device, we had the Edison Board monitoring a variety of events caused by movements of a dial, pushes of various buttons, temperature changes, motion, etc.. This allowed our client to appropriately plan for how they would integrate sensors into their manufacturing equipment over time.

Problem A client wanted its customers to experience interacting with Alexa on the go

Solution Mobiquity integrated the Alexa Voice Service into an Android application.

Using Alexa, we call a Lambda function, which then allows a user to interact with the Echo using the skill that we created. In this example we had a multi-tier ordering scenario, where Alexa would then confirm the order placed, by reading it back, and give the user a chance to modify the order. When the user confirmed that the order was complete, Alexa would connect to DynamoDB via API Gateway and display the results inside of the Android app, simulating a virtual receipt.

A coffee house wanted to see how IoT could impact consumer behavior. We reprogrammed an Amazon Dash as a coffee order button Pressing once identifies the closest coffee house and sets Google Maps to navigate the user there Pressing a second time places your preset order (in this example, a cappuccino) when you are within 3 minutes of the location

The Problem A large retailer wanted a fun and interactive way to get real-time updates of sales by store

The Solution Using Alexa, we call a Lambda function, which then connects to AWS’ API Gateway, and a private service at the retailer. Alexa then speaks the result, tied to the store number

How It Works User: “Alexa, start sales” Alexa: “Hi, I’m here to help find your sales numbers.” User: “What were February 2016 sales for store 700” Alexa: “Sales were $750,000. You met your sales target for February 2016.”

The Situation A client wanted to give visitors of their Innovation Lab a way to learn about the exhibits on display.

The Innovation Mobiquity worked with our client on a Lab Helper, which allows users to interact and ask questions about the lab exhibits

How It Works ● “Alexa, tell me about the displays” ● “Alexa, tell me about the mannequins” ● “Alexa, what’s on the Apple TV?”

The Situation A global management consulting firm had a mobile responsive website but needed a native, mobile experience for sharing their intellectual property.

The Solution Mobiquity created a Serverless Lambda solution leveraging the following: ● Cognito Identity - create secure anonymous IDs to remember users across sessions and preserve their content category selections ● SNS - to notify users of new content ● API Gateway - secure and scalable solution for communication with mobile devices ● Lambda functions - to pull content from SDL/Tridion CMS and store in an S3 bucket ● Dynamo DB - as a cache server ● Amazon Mobile Analytics

The Solution We developed an Alexa Skills Kit that would take in the voice input from the Echo and then display that output using a Fire TV webapp. The Fire TV would then display the web page. We also created an “Echo Buddy” which allows the user to see that the webpage is appropriately connecting to and receiving updates from the Echo.

How It Works ● “Alexa, show me the traffic for zip code 02818’, where The Fire TV would then display the traffic. ● “Alexa, search Google for Echo”, where The Fire TV would show a browser consisting of search results for Echo.

How it works ● User speaks invocation command to Alexa: "Alexa, start flying drone" ● The Alexa skill starts up and Alexa explains what commands are available* ● User speaks utterance “take off” ● The interaction model picks up on the utterance "take off”, which dispatches a request to the Lambda URL Endpoint specified in the Skill ● The Lambda function parses the intent and as a result deposits a command into an SQS Queue ● Command is queued ● A workstation periodically checks the queue using the AWS CLI ● When a message arrives in the queue, the workstation pulls it, passes it to the node-ar-drone library and removes the message from the queue ● The node-ar-drone library sends a command over WiFi to the drone to “take off” ● Drone ascends into the air. * user can issue the following commands: take off, fly forward, fly backward, rotate, land, fire lasers

An example - building healthier sleeping habits with delta iQ* and IoT: ● The user engages with an app designed to help people build healthier sleeping habits. ● Through the user’s interactions with the app and a smart phone, the user sends events and data to delta iQ in the course of the user’s journey. ● An activity tracker worn by the user may also be sending events and data to delta iQ on the user’ s state, e.g. Is the user active? Is the user asleep? Has the user recently logged a meal? ● Through its event-driven, predictive scoring engine and behavioral triggers, delta iQ adjusts the user’s home lighting intensity in order to nudge the user on the desired behavior, and ultimately to help the user build a healthier sleeping routine.

* delta iQ, Mobiquity’s Engagement and Personalization Platform, can deliver “Intelligent Interactions” in a timely, relevant manner, through multiple communication channels (e.g. Email, text, voice and push) ©2016 Mobiquity Inc. Proprietary and Confidential 20 ©2016 Mobiquity Inc. Proprietary and Confidential 21