TV Year 2014 Event

Television viewing in Finland 2013

Tennispalatsi 23.1.2014 Lena Sandell Daily viewing time (hrs;min)

200 3:03 3:02 2:58 180 2:48 2:49

160 2:21 140

120 1:44 100

0 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Source: Finnpanel Oy, TAM (population: 10+ years, timeshift and guest viewing included since 2008. Daily viewing time (min)

Other usage of TV set* Dvd, Blu-ray, VHS TV-viewing 200 9 13 5 180 6 5 5 4

160

140

120

100 176 178 178 183 182 80

0 2009 2010 2011 2012 2013 * Other usage of TV set: eg. timeshift 7+ days, VOD eg Netflix, games (partly ), other usage of smart-tv or peripheral equipment via TV set , non-referenced tv-channels from playback device Source: Finnpanel Oy, TAM (population: 10+ years) Daily viewing time (hrs;min) by age groups

300 4:42

250 3:36

200

2:32 150 2:17 2012 2013

100 1:11 1:13 1:19

0 4-9 10-14 15-24 25-34 35-44 45-64 65+

Source: Finnpanel Oy, TAM , incl. timeshift and guest viewing. 4 TV viewing of active* users of some internet services

10─44y: Average daily TV viewing 1:56 (2013)

1:50 1:48 1:47

2013 2013 2013 Areena, Katsomo or Ruutu 10-44 Youtube 10-44 Facebook 10-44

* Using at least once a week Source: Finnpanel , TAM, min/day 5 Second Screen: How often do you use internet via computer, tablet or smartphone while watching TV?

11% 6% 6% Almost always

13% 23% 30% Often 26% 32% Sometimes 35% 24%

25% Rarely 18% 31% 7% 13% < 35 years 35-54 years 55+ years Never

Source: MC-Info & Cint-paneelit, MTV Oy Liikkuva kuva –tutkimukset, internet users 15-64 years Weekly reach of total television is 92 %

100 weekly reach % daily reach % 90 87 85 81 80 70 58 59 60 55 48 50 45 40 30 23 20 18 10 0 MTV total Yle total Nelonen Media SBS Discovery FOX total Television

Source: Finnpanel Oy, TAM (population: 10+ years), 2013. Channel shares (%)

30 2013 main media companies : 2012 26,0 Yleisradio 42,0 % 25 MTV 29,7 % 2013 Nelonen Media 15,4 % 19,0 SBS Discovery Television 5,4 % 20

15 11,9

10 8,8

5,1 3,7 3,6 3,7 5 2,6 3,2 2,7 3,3 1,5 1,9 1,2 0,6 0,6 0,4 0

Source: Finnpanel Oy, TAM (population: 10+ years, timeshift and guest viewing included) *AVA expanded to terrestrial 1.2. -12. FOX launched 16.4.-12 at SuomiTV’s channel frequency. 8 Daily viewing time to commercial channels is increasing

1:36 1:24 2013: National Geographic

2012: FOX, Kutonen

2005: MTV3 2009: Liv Nelonen Sub 2008: Ava, SuomiTV, TV5 MusicTV Urheilukanava The Voice 2007: Jim The Discovery Channel

2005 2006 2007 2008 2009 2010 2011 2012 2013

Source Finnpanel Oy, TAM (population: 10+ years) Timeshift and guest viewing included since 2008 Commercial channels = selling air time in Finland Most TV programmes are watched live even in households with DVR or IPTV

100% 4% 3% 9% 5%

80% 1-7 vrk timeshift

vosdal 60%

live 93 % 87 % 40%

20%

0% 10+ HH's with DVR or IPTV

Source: Finnpanel Oy, TAM. Timeshift and guest viewing included. 2013. DVR and IPTV HH’s: News, Current affairs and Sport programmes are viewed live

Jääkiekon MM-kisat 2%, Itsenäisyyspäivän Putous and The Voice of juhlavastaanotto 3 % timeshift live Finland approx. 25-27 %

100 % 90 % 80 % 70 % 60 %

50 % 98 97 96 90 89 87 40 % 84 84 84 81 74 30 % 20 % 10 % 0 %

Source: Finnpanel Oy, TAM, 4+y. excl. guests in DVR- and IPTV-hslds, 2013 One third of TV households have pay-TV, and in these households viewing to pay-TV channels is 18 %

Viewing to pay-TV channels in pay-TV households:

Children 4-14 yrs: 36 % Men: 21 %

Top channels: Top channels: MTV Juniori MTV MAX Disney Channel Eurosport Nelonen Nappula Discovery

Source: Finnpanel Oy, TAM 2013. Timeshift and guest viewing included. Top recurrent programmes 2013

Title Channel Average rating No. of episodes Putous MTV3 1 262 000 8 Tanssii Tähtien kanssa MTV3 1 035 000 10 Pirunpelto Yle TV2 994 000 6 Tangomarkkinat Yle TV1 857 000 3 Taivaan tulet Yle TV2 853 000 11 Vain elämää Nelonen 816 000 8 Salatut elämät MTV3 775 000 170 The Voice of Finland Nelonen 724 000 17 Uutisvuoto Yle TV1 704 000 34 Yle Uutiset Yle TV1 690 000 365

Source: Finnpanel Oy, TAM, incl. timeshift and guest viewing. Recurrent programmes (excl. Reruns, sports events, programmes aired less than 3 times, programmes shorter than 3 minutes). • Some examples of successful crossmedia programmes … Docventures toi uutta yleisöä ja piti otteessaan 12 viikkoa

Suomalaisista Kaksi Kultaista Venlaa: 67 % kuullut mm. Vuoden Docventuresista tv-teko Loi ilmiöitä ja Uutta yleisöä Ylelle puheenaiheita: ja dokumenteille Lihaton lokakuu, Liity heti kirkkoon Docventures Livetapahtumia: Yle Puheen Leffapiknik ladatuimpia radiosisältöjä

Ohjelmat tavoittivat yht. Nettisisällöillä vieraili Yli 60 000 FB- Areenakatselun 1,8 miljoonaa yli 10v keskim. 72 000 tykkääjää osuus jopa 20 % suomalaista (=37 %) eri selainta / vko

Yle Julkaisut - Asiakkuus Lähteet: Tv-mittaritutkimus/Finnpanel Oy, ComScore/Stream Sense, TNS Gallup ja Yle Docventures oli transmediainen (Mistä seurannut, maininnat %, alle ja yli 45-v)

Alle 45-v. (n=813) Yli 45-v. (n=312)

8 1 03 20 14 12

42 3 4

8 7

69 7

Televisiosta Yle Areenasta Radiosta (myös nettiradio) Lehdestä Twitteristä Facebookista Muualta internetistä Muualta

Yle Julkaisut - Asiakkuus Lähteet: Yle/NL ja AH, TNS Gallup Ennätysten ilta 13.9: Julkkis Big Brother alkaa!

620 000 free- käynnistystä Katsomossa

Ohjelman 355 000 keskikatsojamäärä eri kävijää 22 000 twiittiä 817 000 sivustolla

Lähde: Finnpanel TV-mittaritutkimus 3.9.-13.10.2013, 10+ v. lopullisin luvuin Comscore Dax käynnistysten määrä ilmaissisällöt, sosiaalisen median luvut MTV MEDIA #SocialTV HQ Julkkis Big Brother alkaa! 3.9.2013 Katsojamäärä Twiitit (000) per min Ohjelman katsojamäärä (000) 4+ v. Twitter per min

Mainoskatkot (000) 1200 Andy McCoy 600 Kai Merilä ja Matti Nykänen 1000 500

800 400

600 300

400 200

200 100

0 0 20:30 20:32 20:34 20:36 20:38 20:40 20:42 20:44 20:46 20:48 20:50 20:52 20:54 20:56 20:58 21:00 21:02 21:04 21:06 21:08 21:10 21:12 21:14 21:16 21:18 21:20 21:22 21:24 21:26 21:28 21:30 21:32 21:34 21:36 21:38 21:40 21:42 21:44 21:46 21:48 21:50 21:52 21:54 21:56 21:58 22:00 22:02 22:04 22:06 22:08 22:10 22:12 22:14 22:16 22:18 22:20 22:22 22:24 22:26 22:28 22:30 22:32 22:34 22:36 22:38 22:40 22:42 22:44 22:46 22:48 22:50 22:52 22:54 22:56 22:58 23:00 23:02 23:04 23:06 23:08 23:10 23:12 23:14 23:16 23:18 23:20 23:22 23:24 23:26 23:28 23:30

Lähde: Finnpanel TV-mittaritutkimus 3.9. 4+ v. lopullisin luvuin ja Twitter #bbsuomi (kaikki twiitit, jotka sisältävät #bbsuomi tagin) Kultainen Venla -gaalan palkinnot: paras realityohjelma ja yleisöäänestyksen paras esiintyjä

FB-fanit Yli 45 000 81 600 twiittiä Päälähetys Jimillä 155 000

Ohjelma tavoitti kaiken kaikkiaan 1 504 000

Jaksojen ja klippien Joulumaraton käynnistyksiä Ruudussa Jimillä yhteensä 682 000 (tavoittavuus) 360 000 Web-TV services Areena, Katsomo and Ruutu: on average 27 million monthly starts

Million starts 40

35 33,8 33,5 27,5 26,7 30 29,4 31,1 27,5 26,7 21,5 25 24,4 20,8 20,7 20 2011 2012 15 2013 10

Source: YLE, MTV Oy and Nelonen Media (free to air content from TV1, TV2, Teema, Fem, MTV3, Sub, AVA, Nelonen, JIM and Liv) 20 October 2013: majority of MTV, Nelonen Media, and Yle video content is watched via TV set.

Min/day 250 Areena+Katsomo+Ruutu 1% Tv (Yle, MTV, Nelonen Media) 200

2% 150 3% 3% 3%

100 6%

3% 6% 12% 50

0 4+ M 4+ W 4+ 4-9 10-14 15-24 25-44 45-64 65+

Source: Finnpanel , TAM Panel Survey week 44/2013. 21 Finnish TV landscape in 2003 and 2013

2003 2013

TV sets 3 544 000 4 400 000

Free-tv channels 4 13

DVR’s and recording TV sets - 34 %

IPTV - 9 % Pay-TV subsribers 101 000 746 000

Broadband 16 % 84 %

Population viewing TV via PC 3 % 44 %

Daily viewing time (hrs:min) 2:53 3:02

Source: Finnpanel, Establishment Survey and TAM. 22 Top programmes in 2013

Title Channel Day Date Tim Rating Rating % Yle Uutiset TV1 Fri 6.12. 20:30 1 980 000 41% Itsenäisyyspäivän juhlavastaanotto TV1 Fri 6.12. 18:34 1 947 000 41% Yle Uutiset TV1 Fri 6.12. 18:30 1 871 000 39% Yleisurheilun MM TV2 Sat 17.8. 16:47 1 508 000 32%

Putous MTV3 Sat 23.2. 19:29 1 432 000 30% Jääkiekon MM-kisat: Venäjä - MTV3 Fri 10.5. 21:53 1 379 000 29% Suomi Itsenäisyyspäivän jatkot TV1 Fri 6.12. 21:31 1 347 000 28 %

Jääkiekon MM-kisat: Latvia - Suomi MTV3 Tue 14.5. 21:00 1 331 000 28%

Jääkiekon MM-kisat: Pronssiottelu MTV3 Sun 19.5. 18:26 1 249 000 26%

Kymmenen Uutiset MTV3 Tue 14.5. 21:44 1 242 000 26%

Source: Finnpanel Oy, TAM, Population 10+y . Best performance / programme title 23 2013 – a good year for TV

• Average daily viewing time 3 hrs – weekly 21 hrs • Finnish households have more TV sets than ever • Web-tv starts increased by 15 % • The most popular TV contents attract millions of viewers - but behind top ratings there are thousands of different viewing habits More information on viewing Average weekly reach (%) by channel 2013

100

90 82 80 77 76 75 2012 70 63 2013 60 51 51 49 48 50 47 % 43 41 40 33 30 21 20 10 9 10 6 3 0

Source: Finnpanel Oy, TAM, 10+ yrs. incl. timeshift viewing. Reach criteria 1 minute. AVA expanded to terrestrial 1.2. -12 FOX launched 16.4.-12 at SuomiTV’s channel frequency. Average weekly reach(%) by channel, 25-44

100 90 83 2012 2013 77 80 74 70 70 70 57 60 56 53 53 % 50 45 43 39 40 33 30 25 20 12 10 8 10 4 0

80 71 weekly reach % 70 65 daily reach % 59 60

50 46

40 35 36

30 28 23 20 15 11 10

0 MTV total Nelonen Media total Yle total SBS Discovery Television FOX

Source: Finnpanel Oy, TAM, incl. timeshift viewing, 2013. Reach criteria 1 minute. Channel share (%) for average day 30 26,0 2012 25 2013: 2013 Yle total. 42,0 % 19,0 20 MTV total. 29,7 % Nelonen Media total 15,4 % SBS Discovery Television total 5,4 % 15 11,9

10 8,8

5,1 3,7 3,6 3,7 5 2,6 3,2 2,7 3,3 1,5 1,9 1,2 0,6 0,6 0,4 0

Source: Finnpanel Oy, TAM, 10+ y incl. timeshift viewing. AVA expanded to terrestrial 1.2. -12 FOX launched 16.4.-12 at SuomiTV’s channel frequency. 29 Channel share (%) for prime time (18-23)

25 22,2 22,6 2012 20 2013

15 11,5 10,8 10

5,9 5 3,3 3,4 3,3 2,6 3,0 3,0 1,8 2,0 2,4 1,1 0,5 0,4 0,3 0

Source: Finnpanel Oy, TAM, 10+ y incl. timeshift viewing. AVA expanded to terrestrial 1.2. -12 FOX launched 16.4.-12 at SuomiTV’s channel frequency. 30 Channel share (%) on average day, 25-44 25 2012 19,4 20 2013

15 12,6 10,3 10,4 10 8,3 5,7 5,5 5,3 5,0 4,2 5 3,4 2,7 1,7 2,1 0,9 0,8 1,1 0,7 0

Source: Finnpanel Oy, TAM, incl. timeshift viewing and guests. AVA expanded to terrestrial 1.2. -12 FOX launched 16.4.-12 at SuomiTV’s channel frequency. 31 Channel share (%) for 25-44, prime time (18-23)

25 23,1 2012 20 2013

14,9 15

9,1 9,9 10 8,4

5,5 4,8 4,5 5 3,8 3,8 2,9 2,6 1,8 1,2 1,6 0,7 0,8 0,5 0

Source: Finnpanel Oy, TAM, incl. timeshift viewing and guests. AVA expanded to terrestrial 1.2. -12 FOX launched 16.4.-12 at SuomiTV’s channel frequency. 32 Commercial viewing time is increasing

10+ 25-44 120 120 Commercial 100 100 channels 2009

80 80 Commercial channels 2013 60 60 Yle total 2009 Min/day 40 40 Yle total 2013 20 20

0 0

Source: Finnpanel, TAM, incl. timeshift and guest viewing. Commercial channels = selling air time in Finland. 33 Commercial channel share (%) 10+

2012 2013 MTV3 Sub 1,3 1,0 1,1 0,8 Ava 4,2 6,3 0,1 1,6 MTV pay 6,4 2,3 0,9 6,7 Nelonen

4,5 1,1 Jim 38,4 5,2 35,9 6,3 Liv 6,1 Nelonen Media pay

TV5 16,7 Kutonen 17,4 11,0 9,7 Discovery 4,2 3,0 4,4 3,5 FOX

MusicTV

National Geographic

Source: Finnpanel Oy, TAM,incl. guests and timeshift viewing. Commercial channels = selling air time in Finland. National Geographic since 30.9.-13. Commercial channel share (%) 25-44

2012 2013 MTV3 Sub

Ava 1,8 1,5 1,0 0,1 4,6 1,0 MTV pay 2,4 2,9 7,0 7,0 Nelonen 0,9 27,4 Jim 29,4 1,1 7,5 5,2 Liv

7,7 Nelonen Media pay 7,7 13,1 5,9 11,8 TV5 Kutonen

Discovery 19,6 4,3 3,0 3,8 17,8 4,4 FOX

MusicTV

Source: Finnpanel Oy, TAM,incl. guests and timeshift viewing. National Commercial channels = selling air time in Finland. Geographic National Geographic since 30.9.-13. Finns watch 32 ads per day in average 40 36 36 35 33 32 31 30 29 25 25 21 20

Ads/day ads/day 15

0 10+ 15-24 25-44 M25-44 W25-44 4-44 45+ DVR/IPTV 10+ Source: Finnpanel Oy, TAM 2013. Commercial national spots in Finland. DVR (Digital Video Recorder), IPTV (IPTV-reception) 13 % of total viewing is time shifted in DVR- or IPTV-hh’s

4,8 % 8,5 %

live vosdal* tsv 1-7 days

87%

Source: Finnpanel Oy, TAM, 10+ y incl. timeshift viewing, 2013. IPTV- and DVR-households. *Vosdal=viewed on same day as live Share of time shifted viewing (%) 2013 350

300 4 % tsv live 250 7 % 200 7 % 8 % 6 % 13 % 11 % 150 11 % 11 % 12 % 10 % Min/day

100 9 % 7 % 10 % 50

Source: Finnpanel Oy, TAM, incl. guests. Share of time shifted viewing (%) 2013, by channel 60 Average tsv 7 %. 50 5 %

40 7 %

Min/day 6 % tsv live 20 11 % 12 % 10 11 % 8 % 7 % 8 % 7 % 9 % 13 % 6 % 9 % 4 % 0

Source: Finnpanel Oy, TAM, incl. guests Share of time shifted viewing (%) 2013, 25-44 60 Average tsv 11 %. 50 tsv live 40

30 12 % Min/vrk 20 13 % 8 % 10 % 13 % 10 9 % 9 % 10 % 16 % 10 % 10 % 15 % 7 % 13 % 5 % 0

Source: Finnpanel Oy, TAM, incl. guests Number of channels viewed 2013

Weekly Daily 12 12 11,0 10,3 9,9 10,1 10 10

8 7,7 7,7 8 6,5 5,8 6 6 5,1 5,4 5,3 3,9 4 4 3,7 3,0

2 2

0 0 4-9 10-14 15-24 25-44 45-64 65+ 10+ 4-9 10-14 15-24 25-44 45-64 65+ 10+

Source: Finnpanel Oy, TAM. Pay TV penetration in Finland % of TV HH’s 35 August 2013: 737 000 HH’s 30

0 1998 1999 2000 2001 2002 2003 2004 Feb 05 Feb Feb 06 Feb Feb 07 Feb Feb 08 Feb Feb 09 Feb Feb 10 Feb Feb 11 Feb Feb.12 Feb.13 Aug 05 Aug Aug 06 Aug Aug 07 Aug Aug 08 Aug Aug 09 Aug Aug 10 Aug Aug 11 Aug Aug.12 Aug.13 Nov Nov 05 Nov Nov 06 Nov Nov 07 Nov Nov 08 Nov Nov 09 Nov Nov 10 Nov.11 May 05 May May 06 May May 07 May May 08 May May 09 May May 10 May May 11 May

Source: Finnpanel, TV households in Finland n= approx 1500 /questionnaire, since 2012/1 n= approx 3000, since 2013/1 n=approx 3400 42 Pay TV share of total viewing 2013 350 Pay-TV 300 6% 7% 250 8% 11% 200 8% 5% 11%

Min/day 150 12%

100 24% 16% 9%

0 10+ W10+ M10+ 4-9 10-14 15-24 25-44 45-64 65+ 4-44 45+

Source: Finnpanel Oy, TAM,incl. guests and timeshift viewing. Pay-TV channels: Animal Planet, BBC Entertainment, BBC Lifestyle, BBC World, C More Movie channels, Digiviihde, Discovery, Disney Channel,Disney XD, Eurosport, Foreign satellite –channel group, MTV Fakta, MTV Fakta XL, MTV Juniori, MTV Komedia, MTV Leffa, MTV Max, MTV Sarja, MTV Sport 1, MTV Sport 2, National Geographic, Nelonen Maailma, Nelonen Nappula,Nelonen Prime, Nelonen Pro 1, Nelonen Pro 2,SVT Eu,SVT1 (Sweden),SVT2 (Sweden), TV4 (Sweden) , URHOtv, Viasat Movie channels, Viasat Other channels No. of TV sets in Finland 2011─2013

5000 2011 2012 2013 4500 4000 3500 4131 4135 4380 3000

1000 2500 2000 1500 1000 500 0 TV sets

Source: Finnpanel, Establishment Survey. 44 To watch TV, which devices are used in your HH?

% hh’s

100 94 90 90 2012 80 2013 70 60 49 50 43 41 44 40 30 20 14 8 10 10 4 1 1 0

Source: Finnpanel, Establishment Survey. 45 Televisions, tablets, laptops and PC’s in Finland

% hh’s

100 94 90 90 83 80 80 69 70 66

60 2012 50 2013 40 30 20 16 10 8 0 TV set Tablet Laptop Computer

Source: Finnpanel, Establishment Survey. 46