Investor Presentation

July 2019

© 2019 Fiverr Int. Lmt. All Rights Reserved. Proprietary & Confidential. 1 Disclaimer

IMPORTANT NOTICE Fiverr International Ltd. (the “Company” or “Fiverr”) has filed a Registration Statement on Form F-1 (File No. 333-231533 (the “Registration Statement”), including a prospectus, with the Securities and Exchange Commission (the "SEC") for an initial public offering of the Company's ordinary shares (the “Ordinary Shares”) to which this communication relates. Before you invest, you should read the Registration Statement and any other documents the Company has filed with the SEC, each of which is available at no charge on the SEC's website at http://www.sec.gov. The registration statement has not been declared effective.

This presentation is not a prospectus or an offer to sell securities or a solicitation of an offer to buy securities. The Ordinary Shares may not be sold, nor may offers to buy the Ordinary Shares be accepted, prior to the time the Registration Statement becomes effective. The initial public offering is being made by the means of a prospectus only, copies of which may be obtained from J.P. Morgan Securities LLC, c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717, or by telephone at 866-803-9204 or by email at prospectus-eq_fi@jpmchase.com; or Citigroup Global Markets Inc., c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, New York 11717, or by telephone at 800-831-9146. Before you invest, you should read the prospectus in the Registration Statement, including the "Risk Factors" set forth therein, and the other documents that the Company has filed with the SEC for more complete information about the Company and the initial public offering.

This presentation, and the accompanying oral presentation, include forward-looking statements. All statements other than statements of historical facts contained in this presentation, including statements regarding our future results of operations and financial position, industry dynamics, business strategy and plans and our objectives for future operations, are forward-looking statements. These statements represent our opinions, expectations, beliefs, intentions, estimates or strategies regarding the future, which may not be realized. In some cases, you can identify forward-looking statements by terms such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “could,” “intends,” “targets,” “projects,” “contemplates,” “believes,” “estimates,” “predicts,” “potential” or “continue” or the negative of these terms or other similar expressions that are intended to identify forward-looking statements. Forward-looking statements are based largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives, and financial needs. The forward-looking statements contained in this presentation are based on assumptions that the Company has made in light of its industry experience and perceptions of historical trends, current conditions, expected future developments and other factors it believes are appropriate under the circumstances. As you read and consider this presentation, you should understand that these statements are not guarantees of performance or results. These forward-looking statements involve known and unknown risks, uncertainties, changes in circumstances that are difficult to predict and other important factors, including those described under the heading “Risk Factors” in the Registration Statement that the company has filed with the SEC for the proposed offering to which this presentation relates, that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statement. The Company believes these factors include, but are not limited to, the Company’s ability to attract and retain a large community of buyers and freelancers; the Company’s ability to generate sufficient revenue to be profitable or to generate positive cash flow on a sustained basis; the continued growth of the market for freelancers and the services they offer; user engagement on the Company’s platform and the Company’s ability to maintain and enhance its brand. Should one or more of these risks or uncertainties materialize, or should any of these assumptions prove incorrect, the Company’s actual operating and financial performance may vary in material respects from the performance projected in these forward-looking statements.

Moreover, new risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. In light of these risks, uncertainties and assumptions, the forward-looking events and circumstances discussed in this presentation may not occur and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. We caution you therefore against relying on these forward-looking statements, and we qualify all of our forward-looking statements by these cautionary statements. The forward-looking statements included in this presentation are made only as of the date hereof. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that the future results, levels of activity, performance or events and circumstances reflected in the forward-looking statements will be achieved or occur. Moreover, neither we nor our advisors nor any other person assumes responsibility for the accuracy and completeness of the forward-looking statements. Neither we nor our advisors undertake any obligation to update any forward-looking statements for any reason after the date of this presentation to conform these statements to actual results or to changes in our expectations, except as may be required by law. You should read this presentation with the understanding that our actual future results, levels of activity, performance and events and circumstances may be materially different from what we expect.

Unless otherwise indicated, information contained in this presentation concerning our industry, competitive position and the markets in which we operate is based on information from independent industry and research organizations, other third-party sources and management estimates. Management estimates are derived from publicly available information released by independent industry analysts and other third-party sources, as well as data from our internal research, and are based on assumptions made by us upon reviewing such data, and our experience in, and knowledge of, such industry and markets, which we believe to be reasonable. In addition, projections, assumptions and estimates of the future performance of the industry in which we operate and our future performance are necessarily subject to uncertainty and risk due to a variety of factors, including those described above. These and other factors could cause results to differ materially from those expressed in the estimates made by independent parties and by us.

This presentation, and the accompanying oral presentation, include certain financial measures not presented in accordance with the generally accepted accounting principles in the (“GAAP”), including non-GAAP Gross Margin and Adjusted EBITDA. These financial measures are not measures of financial performance in accordance with GAAP and may exclude items that are significant in understanding and assessing the Company’s financial results. Therefore, these measures should not be considered in isolation or as an alternative to net loss or other measures of profitability, liquidity or performance under GAAP. You should be aware that the Company’s presentation of these measures may not be comparable to similarly titled measures used by other companies, which may be defined and calculated differently. See the appendix for a reconciliation of these non-GAAP measures to the most directly comparable GAAP measure.

The trademarks included herein are the property of the owners thereof and are used for reference purposes only. Such use should not be construed as an endorsement of the products or services of the Company or the initial public offering.

© 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 2 Investment highlights

1 Large market opportunity with low online penetration

2 Our unique e-commerce approach creates efficiency and transparency

3 Powerful business model with high take rate, strong cohort, and marketing efficiency

4 Growth and operating leverage

5 Long-term growth drivers

© 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 3 Our mission is to change how the world works together.

© 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 4 1. Large market opportunity

© 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 5 Traditional Workplace

The world is Traditional Workplace Future of Work changing and Long-term employment Experience building and freelancing the way people work Work from the office Work from anywhere (nomads, co-working) is changing Local teams Global & remote teams with it. Work offline Work digitally, leveraging collaboration tools

Work full time, receive monthly salary Get paid for action and results

Study young, standard profession Continuous study, gain unique expertise

Stability Fulfillment

© 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 6 Large $100B market opportunity. Addressable Market 1,2

$750B+ Estimated US total freelancer income1

1 Derived based on the latest US Census Bureau Nonemployer Statistics data, which includes income data of all US businesses that have no paid employees and are subject to federal income tax. Most U.S. businesses that have no paid employees but are subject to federal income tax are self-employed individuals operating unincorporated businesses. We believe this provides a good proxy for total © 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. freelancer income in the US 7 2 Includes occupations most relevant to Fiverr Freelancing is still an old-school business. Just like e-commerce in 1994, freelancing activity is gradually Online migrating to the online world.

The majority of freelancing still happens offline. `

Source: Staffing Industry Analysts (SIA), McKinsey, US Census of Bureau

© 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 8 High friction in traditional freelancing business. Every stage of the process has traditionally been disconnected, with little consistency from person to person.

Buyers

From finding To collaboration To reference To negotiating The right talent and support during and trust the deal transaction

Freelancers

From finding To winning To payment To delivery customers jobs uncertainty and payment

© 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 9 2. Our unique e-commerce approach

© 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 10 Service-as-a-Product model To buy and sell digital services in the same

as physical goods on an e-commerce platform with a comprehensive SKU-like service catalog. Our On-demand e-commerce No hiring process. No long-term commitment. Getting businesses help when they need it. approach to freelancing. End-to-end platform So businesses can focus on meeting deadlines and freelancers can focus on doing what they love.

Global community Bringing together a global community of businesses and freelancers to shape the future of work.

© 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 11 We are not an Staffing company Fiverr online staffing Short/long term temporary employment Service-as-a-product (SaaP) company. Bidding, vetting and contract negotiation Browse, search, click to order

Opaque and non-standardized scope, timing and cost Transparent timing, price and deliverables

Connection only End-to-end platform

© 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 12 Our value to buyers Our value to freelancers

Transparency and certainty of price, No bidding / negotiation to win projects scope of work and quality and speed

Maximize deal-flow Value for money

Flexibility and control Access to an expansive catalog of digital services Frictionless payment and business support

Access to a diverse pool of freelancers Credentialed storefront

Trusted brand for customer service Success management and support

Buyer NPS: 61 Seller NPS: 65

NPS: Net Promoter Score © 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 13 More Quality Demand

Our two-sided Better marketplace Cross opportunities category creates powerful Seller flywheel effects. Higher Increase growth & Higher LTV spend per retention earnings buyer

More Quality Supply

© 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 14 Buyer Case Study

Services bought on Fiverr:

● Animation video ● Website optimization

● Legal writing

● Website copywriting

When you want to create a business bigger than “ yourself, you’re going to need help. And that’s “what Fiverr does. Haerfest, Buyer 3 4 $50-$4,000 Categories Countries Order price range New York, NY Functional and Stylish Leather Accessories

© 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 15 Buyer Case Study

Services bought on Fiverr:

● Voice over ● Presentation design

● UI design for mobile app

● Infographics design

What I love most is not only the variety of talents “ and styles, but also the affordability of it and the “level of service I got on Fiverr. The Game Agency, Buyer 5 7 $5-$450 Categories Countries Order price range New York, NY; , IL; , CA Game Developers for eLearning & Training

© 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. Seller Case Study

2010 2014 2017 Started his own Joined Fiverr, his Became a

offline digital company has since grown Pro-verified seller, agency, 10x larger and served exclusively on

Zimamedia. more than 1.5K customers. Fiverr.

Offline Online “

Thanks to Fiverr I became the owner of an exciting business that enjoys a double-digit growth rate. “

Michael Zima, Seller 1,950+ 80 $150-$2,495 Orders completed Countries covered Service prices Chicago, IL; Palma De Mallorca, Spain Owner of Digital Agency focused on SEO

© 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 17 3. Powerful business model

© 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 18 $76M FY18 revenue 45% FY18 revenue growth

Fiverr at 5.5M+ Buyers 830K+ Sellers a glance. since inception since inception

160+ Countries 200+ Categories

25.7% FY18 take rate 57% FY18 revenue from existing cohorts

Note: All figures are as of or for the year ended December 31, 2018. © 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 19 Service A seller lists a service for $100 catalog Under our SaaP model, sellers list their service offerings on our marketplace first. Each gig has well defined scope of work, time of delivery, price, and other spec of the service. Millions of these gigs make up our extensive service catalog, which buyers use to How we generate search and browse to find the exact service they are looking for. revenue. Order The buyer pays $105 to Fiverr Once the buyer navigates through our catalog and finds the service he/she wants, he places the order and pays Fiverr the An illustrative example of cost of the gig plus 5% service fee. For transactions under $40, a $100 transaction. buyers pay a minimum $2 service fee.

Fulfillment Work starts immediately upon order

Upon order, Fiverr prompts the buyer to send the seller the files required in the gig description, along with a briefing document with instructions. Once received, the seller can start to work on the project immediately. They can also communicate and collaborate during the course of project through our platform.

Delivery & Fiverr pays the seller $80 Payment 14 days after the delivery of the project, if no issue raised by the buyer, Fiverr makes 80% of the transaction value available for seller to withdraw.

© 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 20 Consistent cohort behavior with majority from repeat buyers. Revenue composition by annual cohort 2010-2018.

43% New buyers in 2018

57% Existing buyers in 2018

Cohorts:

© 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 21 Global Horizontal Organic network Our strategy to effect drives majority grow without of new buyers. a sales force.

Target audience: High value Drive high LTV SMBs, or “zero to creation from with repeat and enterprise” as we transaction #1. cross-category call it. purchases.

© 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 22 Strong unit economics on performance marketing. 1Q15 cohort: initial investment vs. subsequent revenue streams.

Short payback period Recurring quarterly revenue

Y4, Y5, Y6… Yx

© 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 23 Cumulative revenue to performance marketing investment by cohort as of March 31, 2019 Our marketing efficiency focuses on efficient tROI and consistently increasing ROI over the long term.

Represents multiple of revenue generated relative to original marketing investment, by cohort tROI: Refers to time to return on investment for performance marketing investment.

© 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 24 4. Growth and operating leverage

© 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 25 Strong revenue growth and its drivers.

Active buyers (M) x Spend per buyer x Take rate = Revenue ($M)

Non-GAAP 75% 81% Gross Margin:

Note: See appendix for a reconciliation of Non-GAAP Gross Margin. © 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 26 Going upmarket.

We continuously grow spend per buyer on our platform by attracting high lifetime value customers and by offering high-value Gigs.

We strive to provide a one-stop shop of digital services for our buyers through category expansion, leading to increasing cross-category purchases and expanding wallet share.

High-value buyers, those with annual spend per

buyer of over $500, contributed to over 50% of Annual Spend per Buyer ($) total revenue in 2018, up from 35% in 2012.

© 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 27 Revenue growth and cost efficiency drive operating leverage.

(Non-GAAP) 2017 2018 Q1’19 Revenue 52.1 75.5 23.8 Y/Y growth 45% 42%

Cost of revenue 12.9 14.5 4.5 as % of revenue 25% 19% 19% Gross Profit 39.2 61.0 19.3 Gross margin % 75% 81% 81%

R&D 15.4 24.1 6.8 as % of revenue 30% 32% 29% S&M 32.8 46.9 14.6 as % of revenue 63% 62% 61%

G&A 8.0 10.9 3.2 as % of revenue 15% 14% 14% Adjusted EBITDA (17.0) (21.0) (5.4) as % of revenue (33%) (28%) (23%) *These are not projections; they are goals / targets and are forward-looking, subject to significant business, economic, regulatory and competitive uncertainties and contingencies, many of which are beyond the control of the Company and its management, and are based upon assumptions with respect to future decisions, which are subject to change. Actual results will vary and those variations may be material. For discussion of some of the important factors that could cause these variations, please consult the “Risk Factors” section of the Registration Statement. Nothing in this presentation should be regarded as a representation by any person that these goals / targets will be achieved and the Company undertakes no duty to update its goals.

Note: All financials shown are non-GAAP and a reconciliation can be found in the appendix; $ millions unless otherwise noted. © 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 28 5. Long-term growth drivers

© 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 29 Multiple levers expected to drive long-term, sustainable growth. Consolidation of Encompassing every aspect of the future of work. horizontal and Geographic vertical players expansion and An online localization and offline Move ecosystem up-market Category for buyers and expansion sellers Continued & evolution marketplace innovation

© 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 30 Appendix.

© 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 31 Reconciliation of Non-GAAP measures

© 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 32 Statement of cash flows

© 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 33 Balance sheet

© 2019 Fiverr Int. Ltd. All Rights Reserved. Proprietary & Confidential. 34 Welcome to the future of work.

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