Index

amusement license, 40 • A • Añejo, 65 A Beautiful (website), 315 Angostura bitters, 140, 214 A. Smith Bowman Distillery (website), 318 Anheuser-Busch (website), 317 AAA Furniture Wholesale, 89 answering the phone, 194 ABC Bartending Schools (website), 174 aperitif, 127 Absente (website), 318 appetizers, 144, 148 Absolut Vodka (website), 318 Appleton Rum (website), 318 accountant, hiring, 13, 44, 225 appliances Accounting For Dummies, 5th Edition bar, 116–117 (Tracy), 72, 263 kitchen, 117–118 AccuBar (website), 124, 315 Aramith/Preciball (website), 97 Ace Karaoke (website), 101 Armagnac, 132 ACityDiscount.com (website), 91 armored car service, 227 acoustic wall carpet, 93 Armstrong Flooring (website), 92 ADA (Americans with Disabilities Act), 93 Asbach Urait (website), 318 adaptive website, 279 ashtrays, 115 address, on website, 278 assets, 68 administration tasks, in grand opening attendance calendar, 179 timeline, 224, 227, 228 attorney, hiring, 14, 44–45, 225 advancement opportunities, 184 AuctionZip (website), 91 advertising and promoting tasks, in grand AutoFry from MTI (website), 315 opening timeline, 225, 230, 231, 233 Advertising For Dummies, 2nd Edition • B • (Dahl), 157, 276 after the movie night, 285 Bacardi Rum (website), 319 Agave Loco (website), 318 back of the house (BOH) AGWA (website), 318 employees for, 170–172 alarms, 304–305 tasks for grand opening, 225 Alcohol Controls, Inc. (website), 315 bag-in-the-box (BIB) soda ale, 209 system, 138 all- license, 36 COPYRIGHTEDbalance MATERIAL sheet alternating premises (AP), 36 about, 68 amateur sports teams night, 285 creating, 75–76 American Beverage Licensees reading, 262–263 (website), 300 Ballantine’s (website), 319 American Poolplayers Association Banfi Vineyards (website), 321 (website), 97 bank accounts, in grand opening American Vending Sales (website), 98 timeline, 227 American whiskey, 211 bank loans, 31–32, 46–47 Americans with Disabilities Act (ADA), 93 bar and grill, 57

229_9781118880722-bindex.indd9_9781118880722-bindex.indd 323323 44/3/2014/3/2014 11:38:41:38:41 PPMM 324 Running a Bar For Dummies, 2nd Edition

bar appliances, 116–117 mug, 106 bar business, reasons for entering, 7–9. Bennigan’s (website), 147 See also specifi c topics Berg (website), 125 bar inventory. See inventory betting, 312 bar life, compared with personal life, 23–27 beverages. See drinks Bar Rags (website), 315 Bevinco (website), 125 bar rail mat, 107 bevnaps, 115 bar setup, in grand opening timeline, 235 Brewster, Janice (Building Your Own Home , 107 For Dummies), 47 bar stools, 88, 90 BIB (bag-in-the-box) soda system, 138 bar tools, 105–113 bitter (beer), 209 barback, 167 Bittermens (website), 214, 316 BarMaxx (website), 124–125 bitters, 140, 214 Barn Light Electric Co. (website), 92 blended whiskey, 212 BarProducts.com Inc. (website), 315 , 107, 116 bars, types of, 53–58. See also Blendtec (website), 116 specifi c topics blind corners, 83 BarStools.com (website), 315 blind spots, 95–96 (magazine), 12, 300, 316 blue law, 34 Bock beer, 210 about, 166–167 BOH. See back of the house (BOH) testing potential, 175–177 Bolla (website), 321 training, 182 Bombay Sapphire Gin (website), 319 Bartending College (website), 174 books and publications bartending contests, 283 Accounting For Dummies, 5th Edition Bartending For Dummies, 5th Edition (Tracy), 72, 263 (Foley), 1, 55, 105, 212, 215 Advertising For Dummies, 2nd Edition bartending schools, 174 (Dahl), 157, 276 The Bar Jukebox (website), 100 BARTENDER (magazine), 12, 300, 316 basics Bartending For Dummies, 5th Edition attracting customers, 14, 281–294 (Foley), 1, 55, 105, 212, 215 existing business, 11 Building Your Own Home For Dummies fi nancial obligations, 12–14, 44, 46–47 (Daum, Brewster, and Economy), 47 legal obligations, 12–14, 39–48 Business Plans Kit For Dummies, 4th reasons for entering bar business, 7–9 Edition (Peterson, Jaret, and Findlay starting a new bar, 10 Schenck), 62 trends, 11–12 Champagne For Dummies (McCarthy), 208 Beck’s Beer (website), 317 Patents, Copyrights & Trademarks For Beefeater (website), 319 Dummies, 2nd Edition (Charmasson beer and Buchaca), 87 about, 209–210 Running a Restaurant For Dummies, choosing, 151 2nd Edition (Garvey, Dismore, and maintaining draft beer equipment, 217–218 Dismore), 41, 43, 57, 79, 147, 171 pouring, 216–217 Small Business For Dummies, 4th Edition stocking, 136–137 (Tyson and Schell), 31 websites for, 317–318 Twitter For Dummies, 2nd Edition (Fitton, beer coolers, 117 Gruen, and Poston), 288 beer glass, 105 For Dummies, 5th Edition (McCarthy beer license, 36 and Ewing-Mulligan), 137, 152, 207

229_9781118880722-bindex.indd9_9781118880722-bindex.indd 324324 44/3/2014/3/2014 11:38:41:38:41 PPMM Index 325

Boston shaker, 110, 111 Business Plans Kit For Dummies, 4th Edition bottle cap catcher, 108 (Peterson, Jaret, and Findlay bottle openers, 107–108 Schenck), 62 bottled water, 138–139 business savvy, as a key trait for success, 17 bottom-fermented beer, 210 buying equipment, compared with leasing, bourbon, 131, 211 119–121 brand identity, in grand opening Buzztime, 98 timeline, 225 brandy, 32, 211 • C • brandy snifter, 106 breakage, 256 Cabernet Sauvignon, 208 breaks, for live entertainment, 100 cabinets, for TVs, 96 The Brewery (website), 317 calendar of events, on website, 278 brewpubs, 36, 56 Canadian Mist (website), 319 brick walls, 93 Canadian whiskey, 211 Broaster (website), 316 candles, as centerpieces, 116 broilers, 118 capacity, for fi re codes, 48 Brown-Forman (website), 319 Captain Morgan (website), 319 brut champagne, 209 CareerBuilder (website), 173 Bryant Ross (website), 322 cash fl ow Buchaca, John (Patents, Copyrights & controlling, 265–266 Trademarks For Dummies, forecasting, 67, 72–73 2nd Edition), 87 mismanaging/ignoring, 20 Budweiser (website), 317 cash fl ow reports, 13 Buffalo Trace Distillery (website), 319 cash on delivery (COD), 22 Buffalo Wild Wings Grill & Bar cash register, 11 (website), 147 “Caution Wet Floor” sign, 305 Buffer (website), 287 celebrating special occasions, Building Your Own Home For Dummies 25–26 (Daum, Brewster and Economy), 47 , as a garnish, 222 bumper stickers, 277 centerpieces, 116 Bumper Tube (website), 97, 316 Central Restaurant Products, 89 Bureau of Alcohol, Tobacco, Firearms and The Century Council (website), 322 Explosives (website), 322 Certifi cate of Occupancy (CO), 48 Burkett Restaurant Equipment Chablis, 207 (website), 91 chairs, 89, 229 burning the ice well, 110 chamber of commerce, 79 business cards, 277 Chambord (website), 319 business concept (business plan), 64–65 champagne, 208–209 business license, 39 champagne fl ute/glass, 105, 106 business plan Champagne For Dummies (McCarthy), 208 about, 13, 61–62 chandeliers, 91 benefi ts of, 63 changing components of, 64–66 menus, 161–162 fi nancial forecasts, 66–76 as necessary, 297 in grand opening timeline, 225 chardonnay, 207

229_9781118880722-bindex.indd9_9781118880722-bindex.indd 325325 44/3/2014/3/2014 11:38:41:38:41 PPMM 326 Running a Bar For Dummies, 2nd Edition

Charmasson, Henri (Patents, Copyrights & collins glass, 104, 106 Trademarks For Dummies, community involvement, 280–281 2nd Edition), 87 commuter, scouting locations as a, 84 Cheap DJ Gear (website), 101 comparing locations, 83–84 Cheap Karaoke (website), 101 competitive analysis, 51–52, 299–300 Cheat Sheet (website), 3, 201 complaints, customer, 199, 296–297 check average, 68 comps, 199 checking IDs, 306 computer system, protecting, 273 Chef’s Emporium (website), 316 computerized liquor-control systems, 216 cherries, as a garnish, 140, 221, 222 consistency, in food, 150 chili, 145 Constellation Brands (website), 319 Chivas Regal (website), 319 construction choosing about, 10–11 beer, 151 punch list, 233, 234, 235, 236 décor, 87–94 tasks in grand opening timeline, 224, 228, equipment, 103–116 229, 230, 231, 233, 235, 236 fl ooring, 92–93 construction zones, 80–81 lighting, 91–92 continuing education, 184 location, 77–84 contractors, paperwork for, 47–48 name, 85–87 Control Plus (website), 125 themes, 58 controllable expenses, 72 wall treatments, 93–94 controlling citrus fruit, for garnishes, 220–221 about, 253–254 classes, of liquor licenses, 35–37 breakage, 256 cleaning schedule, 41–43, 235 cash fl ow, 265–266 cleaning supplies, 141 employee theft, 257–259 clientele. See customers inventory, 248–253 clientele demographics reducing waste, 254–255 (business plan), 62, 66 theft, 256–257 club license, 36 convection oven, 118 club soda, 213 conveyer oven, 118 CO (Certifi cate of Occupancy), 48 cooks, 171 mixers, 138, 212–214 Cool Bar Stools (website), 316 cocktail napkins, 115 coolers, 117 , 213, 219 Coors (website), 317 Coco Lopez (website), 319 cordial glass, 105, 106 COD (cash on delivery), 22 cordials, 133–136, 211 coffee glass/mug, 105, 106 corners, cutting, 20 Cognac, 132, 211 Corona (website), 317 COGS (cost of goods sold) report, 266–268 corporation, 45 Cointreau (website), 319 cost of goods sold (COGS) report, 266–268 cola, 213 costs cold storage, 123 for live entertainment, 101 collateral, 32 start-up, 29–30 college night, 285 country and western bands, 58 Collingwood Blended Canadian Whiskey coupons, 286 (website), 319 Courvoisier (website), 319

229_9781118880722-bindex.indd9_9781118880722-bindex.indd 326326 44/3/2014/3/2014 11:38:41:38:41 PPMM Index 327

cover bands, 58 environmental branding, 94 cover page (business plan), 62, 64 fl ooring, 92–93 covers, 68 furniture, 88–91 Craigslist (website), 91, 121, 174 lighting, 91–92 creamer, 116, 214 walls, 93–94 credit card processing systems, 227, 230 deductible, insurance, 45 credit history, 31 defi nition of business concept (business Crillon Importers, Ltd. (website), 319 plan), 62, 64–65 cross-contamination, 43 déjà vu celebrations, 283 cross-training, 184 DeKuyper’s (website), 136 Crown Royal (website), 319 demi-sec champagne, 209 CrystALaCarte (website), 316 demographics, 51 CustomCool (website), 316 Department of Labor customer contests, 283 (website), 179 customer service designing diffi cult situations, 198–203 menus, 157–161 ensuring, 295–297 websites, 231, 232, 279 establishing standards, 194–197 Destination Lighting (website), 92 importance of, 189–192 Dewar’s (website), 319 training employees in, 193–198 Diageo (website), 319 customers diet cola, 213 attracting, 14, 281–294 DirecTV For Business, 96 building loyalty, 190–192 Disaronno (website), 319 lines of credit, 311–312 discounts, 39, 100 maintaining success, 299–300 discrimination laws, 306 repeat, 294–299 DISCUS (Distilled Spirits Council types of, 51 of the United States) (website), unhappy, 199, 296–297 322 word of mouth, 275–281 dish machine, 118 cutting board, 107, 110 Dish Network, 96 cutting corners, 20 dishware, 114 cutting off service, 202 dishwashers, 171–172 Cutty Sark (website), 319 dismissing employees, 186–188 Dismore, Andrew G, (Running a Restaurant • D • For Dummies, 2nd Edition), 41, 43, 57, 79, 147, 171 Dahl, Gary (Advertising For Dummies, Dismore, Heather (Running a Restaurant 2nd Edition), 157, 276 For Dummies, 2nd Edition), 41, 43, 57, daily business review, 263–265 79, 147, 171 daily diary, 258 distilled spirits, 211–212 Daily’s Fruit Mixers (website), 138 Distilled Spirits Council of the United darts, 97 States (DISCUS) (website), 322 Daum, Kevin (Building Your Own Home DJ, 101 For Dummies), 47 doggy bags, 39 day-to-day inventory, tracking, 124–125 domain name, 225 décor doubles, 39 about, 87–88 doux champagne, 209 choosing, 87–94

229_9781118880722-bindex.indd9_9781118880722-bindex.indd 327327 44/3/2014/3/2014 11:38:41:38:41 PPMM 328 Running a Bar For Dummies, 2nd Edition

Drain Scoop (website), 316 emergency exits, 48, 304 Dri-Dek Shelf Liners (website), 316 employee manual, 181, 230, 231, 232, 233 drink nights, 284–285 employees drink specials, 278, 284–286 back of the house, 170–172 drinking, when working, 313 dismissing, 186–188 drinks excitement of, 280 about, 205 fi nding, 172–180 beer, 136–137, 151, 209–210, 216–217 front of the house, 166–170 discounts for live entertainment, 100 in grand opening timeline, 229, 230, 231, distilled spirits/liquers, 211–212, 215 232, 234, 235, 236 garnishes, 139–140, 219–222 hiring, 13–14 ice, 218–219 improving performance of, 183–186 mixers, 138, 212–214 myths about, 308–309, 310 mixing drinks, 215–216, 219 personal relationships with, 24–25, 313 myths about, 307–308 safety and security tips, 303 ordering in grand opening timeline, 235 standards for, 180–182 stocking items, 126–139 theft by, 257–259 wines, 137, 206–209 training, 180–183, 193–198 drinks menu employer, former, as business partner, 32 changing, 161–162 employer tax ID, 39 designing, 157–161 energy, high, as a key trait for success, in grand opening timeline, 233, 234, 235 17–18 placing, 161 entertainment choices, 50, 95–99 planning, 151–152 entertainment license, 40 pricing for, 155–157 environmental branding, 94 printing, 157–161 Equal Employment Opportunity Drivers License Guide Company Commission (website), 178 (website), 306 equipment dry counties, 36 about, 103 dry storage, 123 bar appliances, 116–117 dry vermouth, 127 bar tools, 105–113 dupe, 258 choosing, 103–116 draft beer, 217–218 • E • glassware, 104–105 in grand opening timeline, 229, 233, 235 EasyBar (website), 125, 216 kitchen appliances, 117–118 eating place license, 36 leasing compared with buying, 119–121 Eco Surfaces (website), 92 miscellaneous, 115 Ecolab (website), 141 smallwares, 113–115 Economy, Peter (Building Your Own Home stocking the table, 115–116 For Dummies), 47 websites for, 315–317 E-J Industries, Inc., 89 equipment-repair technician, 11 electrician, 11, 92 equity, 31 elevator permit, 40 eShuffl eboard.com (website), 98 Elite Crete Systems (website), 92 Ewing-Mulligan, Mary (Wine For Dummies, emergency contact card, 180 5th Edition), 137, 152, 207

229_9781118880722-bindex.indd9_9781118880722-bindex.indd 328328 44/3/2014/3/2014 11:38:41:38:41 PPMM Index 329

existing bar, 10–11, 46–47 fi nding exit doors, 48, 304 employees, 172–180 expectations, checking your, 18–19 furniture, 88–91 expenses, forecasting, 67, 70–72 partners, 32–34 experience, as factor in bank loans, 32 suppliers, 241–244 extra dry champagne, 209 Findlay Schenck, Barbara (Business Plans Kit For Dummies, 4th Edition), 62 • F • fi nish, in wine, 208 fi re codes, 48 Facebook fi re extinguishers, 48 promoting your business on, 289–290 fi re safety, 303–304 website, 287 fi rewall, 273 Facebook Ads, 290 fi rst-aid kit, 306 Fado Irish (website), 147 Fishbowl (website), 295 failures, 19–20 Fitton, Laura (Twitter For Dummies, falls, preventing, 305 2nd Edition), 288 family, as business partners, 32 fl ags, as a garnish, 221 family support Flanagan, Betsy (innkeeper), 213 about, 26–27 fl attop grill, 118, 149 depending on, 311 fl atware, 113–114 myths about, 308 Flexco (website), 92 FanPilot (website), 287 fl exibility, as a key trait for FatCow (website), 279 success, 18 faux fi nishes, 93 fl oor mats, 115 Fee Brothers (website), 214, 316 fl ooring, choosing, 92–93 Fetzer Vineyards (website), 321 fl ower arrangements, as fi nancial data (business plan), 62 centerpieces, 116 fi nancial forecasts, on business plan, 66–76 fl ush mount, for TVs, 96 fi nancial obligations fl ush mount lights, 91 about, 12–14 foam, head of, 217 accountants, 13, 44, 225 Foley, Ray (Bartending For Dummies, for existing bars, 46–47 5th Edition), 1, 55, 105, 212, 215 fi nancials website, 12 about, 29, 261 followers, 288 balance sheet, 68, 75–76, 262–263 food bank loan, 31–32 consistency in, 150 fi nancing, 31–34, 227 ordering, in grand opening fi nding partners, 32–34 timeline, 234 income statement, 13, 67, 73–75, 262 requirements for, 39 payroll system, 268–271 specials, 284–286 personal guarantees, 21 stocking your basics, 139–140 recordkeeping, 271–273 food cost percentage, 153–155 reporting, in grand opening timeline, 227 food menus reports, 263–268 about, 143–144 start-up costs, 29–30 analyzing kitchen space, 148–149 upside, 23 appetizers, 144, 148 worst-case scenario, 22–23 changing, 161–162

229_9781118880722-bindex.indd9_9781118880722-bindex.indd 329329 44/3/2014/3/2014 11:38:41:38:41 PPMM 330 Running a Bar For Dummies, 2nd Edition

food menus (continued) designing, 157–161 • G • full-blown, 147 gambling, 312 in grand opening timeline, 232, games, 97–99 234, 235 garnish caddy, 109 , 145–146, 148 garnish swords, 115 hours for serving, 147 garnishes placing, 161 about, 139–140, 219–220 pricing for, 153–155 citrus fruit, 220–221 printing, 157–161 fl ags, 221 pub grub, 145, 148 rimming, 222 recipes for, 150 Garvey, Michael (Running a Restaurant For signature dishes, 150 Dummies, 2nd Edition), 41, 43, 57, 79, size of, 148 147, 171 tapas, 146–147, 148 Gasser Chair Company, Inc., 90 Food Service Warehouse, 90 general liability insurance, 45 forecasting geographic locations, for choosing cash fl ow, 67, 72–73 names, 85 expenses, 67, 70–72 gin, 128, 211 sales, 67, 68–70 ale, 213 Foster’s Lager (website), 318 glass rimmer, 107, 109 4Rails.com by Commercial Finished glassware Metals Corp. (website), 316 about, 104–105 Foursquare with logos, 39 promoting your business on, 292–294 your name and logo on, 276 website, 287 glycol chiller, 218 Fox and Hound (website), 147 GoDaddy (website), 279 Frederick Wildman & Sons Goose Island (website), 318 (website), 321 Grand Marnier (website), 319 free drinks, myths about, 307–308 grand opening free meals, for live entertainment, 100 about, 223 Free Restaurant Forms (website), 268 customers for, 282–283 french fries, 145 day before, 236 fried chicken tenders, 145 fi ve months out, 229 friends four months out, 230–231 as business partners, 32 miscellaneous, 230 depending on, 311 nine months out, 226 Frïs Vodka (website), 319 one year out, 225–226 frisbees, 277 seven months out, 227 front of the house (FOH) six months out, 227–228 employees for, 166–170 six weeks out, 233–234 tasks for grand opening, 224 ten days out, 235 fryer, 148–149 thirty days out, 234–235 full-blown food menus, 147 three days out, 236 furniture three months out, 231 fi nding, 88–91 time needed to prepare for, 224–225 in grand opening timeline, 235 two months out, 232–233

229_9781118880722-bindex.indd9_9781118880722-bindex.indd 330330 44/3/2014/3/2014 11:38:41:38:41 PPMM Index 331

graphic artist/designer, 157, 225 hiring grated grill, 118, 149 accountant, 13, 44 grease traps, 118 attorney, 14, 44–45 Great Bourbon (website), 319 employees, 172–180 Greek night, 285 staff, 13–14 greeters, 168–169 holidays, 161, 298–299 grenadine, 214 honey whiskey, 133 grills, 118, 149 HootSuite (website), 287 Grolsch (website), 318 Hoshizaki (website), 219, 316 groupies policy, 100 hosts/hostesses, 168–169 Gruen, Michael E. (Twitter For Dummies, hot food, serving, 306 2nd Edition), 288 hot sauce, 116, 140, 214 Guinness (website), 318 HotSchedules (website), 271 hours of operation • H • in grand opening timeline, 231 myths about, 307 Hacker-Pschorr (website), 318 for serving food, 147 hackers, 273 on website, 278 hamburgers, 145 house check, 257 handheld bottle openers, 108 handicapped laws, 306 • I • handles, social media, 288 handyman, 11 iBarControl (website), 316 happy hour ice, importance of, 218–219 food for, 145–146, 148 ice bucket, 109 setting up, 284 ice machine, 117 Happytables (website), 279 ice scoop, 107, 109–110 hard-to-fi nd locations, 81 ice tongs, 107 hashtag, 288 icons, explained, 3 Hawthorn strainer, 111–112 identity theft, 272–273 Hcareers (website), 173 IDs, checking, 306 head of foam, 217 illegal activity, 20 health inspector immediate termination, causes for, 187 about, 40–41 incentive programs, 186 cross-contamination, 43 income statements pests, 43 about, 13, 67 regular cleaning schedule, 41–43 generating, 73–75 Heaven Hill Fistilleries (website), 320 reading, 262 Hefeweizen, 210 India Pale Ales (IPAs), 209 height, for bar stools, 90 infusion, 152 Heineken (website), 318 I-9 (Employment Eligibility Form), 179 Hendrick’s Gin (website), 127 insert-beverage-brand-here parties, 283 high energy, as a key trait for success, insurance, 14, 45–46, 225 17–18 interactive games, 98–99 highball glass, 104, 106 interceptors, 118 Hiram Walker (website), 136 Internet, for fi nding employees, 173–174

229_9781118880722-bindex.indd9_9781118880722-bindex.indd 331331 44/3/2014/3/2014 11:38:42:38:42 PPMM 332 Running a Bar For Dummies, 2nd Edition

interviewing job candidates, 175 intoxicated patrons, handling, • K • 200–202, 312 Kahlúa (website), 320 inventory karaoke company, 101 controls, in grand opening timeline, 234 karaoke nights, 283 day-to-day, 124–125 Karaoke Now! (website), 101 for existing bars, 46 Kardwell International (website), 316 maintaining your, 248–253 Kenwood Vineyards (website), 321 overstocking, 20 ketchup, 116 par levels, 140, 249–251 keys, 259 receiving, 247–248 kitchen appliances, 117–118 securing, 125 kitchen space, 148–149 stocking basic food items, 139–140 kitchen staff, training, 182 stocking for bar, 126–141 knives, 107, 110 stocking for restrooms, 141 Knob Creek (website), 320 storerooms, 123–125 Kold-Draft (website), 219, 316 taking, 251–253 Korbel Champagne (website), 321 inventory counts, 13 inventory sheet, 124 investors. See fi nancial obligations • L • invitations, for grand opening, 235 Labatt (website), 318 invoice, 247 ladies night, 285 Irish whiskey, 133, 212 lager, 210 The Irish Wolfhound, 65 Laid & Company (website), 320 irreconcilable differences, among Lambic beer, 210 owners, 20 landlords Island Oasis (website), 138 in grand opening timeline, 227 for researching locations, 84 • J • Laphroaig (website), 320 , 313–314 Jack Daniel’s (website), 320 late hour license, 37 Jägermeister (website), 320 layout, for menus, 158 Janitorial Supplies 4 Less (website), 316 leasing equipment, compared with buying, Jaret, Peter (Business Plans Kit For 119–121 Dummies, 4th Edition), 62 legal issues, when dismissing employees, 187 J&B Scotch Whisky (website), 320 legal obligations jigger, 107, 110, 216 about, 12–14 Jim Beam (website), 127 attorneys, 14, 44–45, 225 Jim Beam Brands (website), 320 contractor paperwork, 47–48 job offer, 178–179 health inspector, 40–43 Johnnie Walker (website), 320 insurance, 14, 45–46, 225 Jose Cuervo (website), 320 liquor laws, 34–39 Joseph Drouhin (website), 321 liquor license, 35–39, 47, 225, 228, 232 , 213 offi cial permits, 39–40 jukebox, 99–100

229_9781118880722-bindex.indd9_9781118880722-bindex.indd 332332 44/3/2014/3/2014 11:38:42:38:42 PPMM Index 333

lemon-fl avored vodka, 128 comparing, 83–84 lemon- beverages, 214 in grand opening timeline, 226 lemons, 140 identifying possible, 79–80 LeRoy Neiman artwork (website), 317 importance of, 78 Let’s Eat (website), 279 market research on, 50 liabilities, 68, 75 parking, 81–82 library, for researching locations, 84 security of, 82–83 liens, on existing bars, 46–47 traffi c, 81–82 light beer, 210 what to avoid, 80–81 lighting locks, 259, 304–305 choosing, 91–92 logo recognition, 276–277 for safety and security, 83, 305 logos limes, 140 glassware with, 39, 276 limited liability company (LLC), 45 in grand opening timeline, 225 limited partnership, 45 websites for, 322 limited time offers (LTOs), 162 lowboy coolers, 117 line cook, 171 low-carb beer, 210 linens, 114–115, 255 loyalty, customer, 190–192 lines of credit, 311–312 links, on website, 278 • M • liquers, 211–212 liquor Magellan Gin (website), 320 new, 215 mailing list signup, on website, 278 pricing for, 156–157 Main Street Hub (website), 287 stocking, 126–133 Major Peters’ (website), 138 liquor laws, 34–39 Maker’s Mark (website), 320 liquor liability insurance, 45 Malibu Rum (website), 320 liquor license malt liquor, 210 about, 35–39 management team (business plan), 62, 66 on existing bars, 47 managers, 172 in grand opening timeline, managing 225, 228, 232 about, 253–254 live bar games, 97–98 breakage, 256 live entertainment venue, 57–58 cash fl ow, 265–266 live performers, 100–101 employee theft, 257–259 LLC (limited liability company), 45 inventory, 248–253 loaning money, 313 reducing waste, 254–255 loans, 31–32, 46–47 theft, 256–257 local building department, for Manitowoc (website), 219, 317 researching locations, 84 maraschino cherries, 140, 221, 222 local , 54 glass, 105, 106 local favorites (bands), 58 market analysis (business plan), 62, 66 local restaurant association, for market potential, 49–53 researching locations, 84 market research, conducting, 50, 300 location martini bar/lounge, 55 about, 10, 39, 77–78 martini glass, 104, 106 choosing, 77–84 Matanzas Creek Winery (website), 321

229_9781118880722-bindex.indd9_9781118880722-bindex.indd 333333 44/3/2014/3/2014 11:38:42:38:42 PPMM 334 Running a Bar For Dummies, 2nd Edition

McCarthy, Ed Champagne For karaoke company, 101 Dummies, 208 live performers, 100–101 Wine For Dummies, 5th Edition, promoting, 286 137, 152, 207 mustard, 116 measuring cup, 107 myths, 307–310 measuring system, 257 MedTech Wristbands (website), 317 • N • Meghan M. Lee (website), 322 mentoring program, 183 name menu engineering, 158–159 choosing, 85–87 menus. See also drinks menu; food menu protecting, 86–87 about, 143 name recognition, 276–277 changing, 161–162 National Beer Wholesalers Association Inc. designing, 157–161 (NBWA) (website), 322 market research on, 50 National Dart Association (website), 97 promoting new items, 283 National Restaurant Association (NRA) on website, 278 (website), 44, 79, 300, 322 websites for designing, 322 Nation’s Restaurant News (website), 322 merchandise NBWA (National Beer Wholesalers in grand opening timeline, 232 Association Inc.) (website), 322 on website, 278 neighborhood turnaround, 78 merlot, 208 Netfi rms (website), 277 metered pour spouts, 216 Network Solutions (website), 277 Meyda Tiffany (website), 92 Newcastle Brown Ale (website), 318 microwave oven, 118, 149 newspaper Midori (website), 320 for fi nding employees, 173 milk, 214 your name and logo in, 276 Miller Brewing Company (website), 318 niche market, 52–53 mint, as a garnish, 222 Nielsen (website), 51, 294 miscellaneous equipment, 115 “No Sale,” 258 mixers, 138, 212–214 nonalcoholic drinks, 152 mixing drinks, 215, 216 non-controllable expenses, 72 Moët & Chandon (website), 321 nonvintage champagne, 209 Moet-Hennessy Louis Vuitton Nora Systems, Inc. (website), 93 (website), 320 NRA Educational Foundation (website), 322 Molson (website), 318 NSM Music (website), 100 Monster (website), 174 Mood Media (website), 94 Moscato, 207 • O • motivating staff, 184–186 oenophile, 113 motivation considerations, for opening offi ce space, 228, 235 a bar, 16–17 offi ce supplies, 254, 277 mounting brackets, for TVs, 96 Old Milwaukee (website), 318 Mr. & Mrs. T’s (website), 138 Old Rip Van Winkle Distillery (website), 320 , 107, 110 olives, 140, 222 music “one drink at a time,” regulations DJ, 101 regarding, 39 in grand opening timeline, 230, 231, 233 onions, as a garnish, 222 jukebox, 99–100

229_9781118880722-bindex.indd9_9781118880722-bindex.indd 334334 44/3/2014/3/2014 11:38:42:38:42 PPMM Index 335

on-the-job training, 182 pendant lights, 91 Opal Nera (website), 320 pepper shaker, 116, 140, 214 open register, 258 peppermills, 116 operating account, 269 performance, improving for employees, operating hours 183–186 in grand opening timeline, 231 permits, 225, 233 myths about, 307 per-person-average (PPA), 68 for serving food, 147 personal credit history, 31 on website, 278 personal guarantees, 21 operating reserve, 30 personal life, compared with bar operational manual, 231, 233 life, 23–27 orange-fl avored vodka, 128 personal relationships, with employees, oranges, 140, 221 24–25, 313 outdoor license, 36 pests, 43, 230, 231, 233 outdoor seating, 40, 89 Peterson, Steven D. (Business Plans Kit For outsourcing payroll, 269–271 Dummies, 4th Edition), 62 ovens, 118, 149 phone, answering the, 194 overindulging, 24 phone number, on website, 278 overstocking inventory, 20 Pilsner, 210 owners, irreconcilable differences Pilsner glass, 106 among, 20 pinball, 98 Pinball Sales (website), 98 • P • Pinnacle Vodka (website), 127 Pinot Grigio, 207 Pabst Brewing Company (website), 318 Pinot Noir, 208 package license, 37 pint glass, 106 P&L (profi t and loss) statement. See pitcher, 107, 115 income statements pizza, 145 paneling, 93 Planetary Pinball Supply (website), 98 pantry, 149 plumber, 11 paperwork. See also fi nancials point of sale (POS) system for employees, 179–180 in grand opening timeline, 226, 229 myths about, 308 for payroll, 271 par levels, 140, 249–251 reports from, 268 parking, as a location consideration, 81–82 pool, 97 partners, fi nding, 32–34, 44 portion size, 255 past owners/lessors, for researching POs (purchase orders), 244–246 locations, 84 Poston, Leslie (Twitter For Dummies, Patents, Copyrights & Trademarks For 2nd Edition), 288 Dummies, 2nd Edition (Charmasson pour size, 155–156, 255 and Buchaca), 87 pourers, 110, 111 patio license, 36 pouring beer, 216–217 The Patrón Spirits Company (website), 320 pouring strategy, 216 Paulaner (website), 318 PPA (per-person-average), 68 pay, 178–179 prebussed, 197 payroll account, 269 Precision Pours (website), 216, 317 payroll system, 227, 230, 268–271 premium liquor, 126 pedestrian, scouting locations as a, 83 Premium Port Wines, Inc. (website), 321 Pellegrini Vineyards (website), 321 premiums, insurance, 45

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prep cook, 171 recessed lighting, 91, 305 prep table, 149 recipes, 150 pricing reconciling inventory, 252 for drinks menu, 155–157 recordkeeping, 271–273 for food menu, 153–155 recruiters, 174 market research on, 50 red wine, 207–208 printing menus, 157–161 red wine glass, 106 problem-solving policy, 199 reducing waste, 254–255 procedures, establishing, 230 regional specialties, 145 Professional Bartending Schools of registering website address, 277 America (website), 174 Remember icon, 3 profi t and loss (P&L) statement. See remote locations, 81 income statements Rémy Martin (website), 320 profi t margin, 150 reordering supplies, 246–248 programming, for TVs, 95–97 repeat customers, 294–299 promotional materials, 225, 230, 231, 233 Repeat Returns (website), 295–296 promotions, 283–284 reports, reading, 263–268 property insurance, 45 requisition sheets, 246–247 ProSound (website), 101 researching protecting your name, 86–87 competition, 299–300 psychographic profi le, 295 in grand opening timeline, 225, 226, 227, pub grub, 145, 148 228, 231 public servants night, 285 restaurant employees night, 285 publications. See books and publications restaurant license, 36 purchase orders (POs), 244–246 RestaurantOwner.com (website), 268 purchasing restrooms, stocking, 141 about, 239–240 retail food license, 40 fi nding suppliers, 241–244 retail license, 37 purchase orders (POs), 244–246 retweet, 288 reordering supplies, 246–248 rider, 45 supplies list, 240–241 Riesling, 207 tasks for grand opening, 224 rimming, 222 purchasing agreements, 233 Rock and Soul (website), 101 Pyrat Rum (website), 320 Rock Ola (website), 100 Rocket Packs (website), 317 • Q • rocks glass, 104, 106 Roederer Estate (website), 321 Quik n’ Crispy (website), 148, 317 rope lights, 92 rosé wine, 208 rubber mats, 305 • R • rum, 129, 212 raspberry-fl avored vodka, 128 Running a Restaurant For Dummies, reach-in coolers, 117 2nd Edition (Garvey, Dismore, and receivables, 75 Dismore), 41, 43, 57, 79, 147, 171 receiving inventory, 247–248

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service mats, 107 • S • service standards, establishing, 194–197 safety tips, 303–306. See also security ServSafe (website), 200 Sake, 210 set list, for live entertainment, 100 sales, forecasting, 67, 68–70 shakers, 110–111 sales reps, 241–244 shaking cocktails, 219 shaker, 116, 140, 214 Sharp (website), 317 sample drink/food menu (business plan), shift counts, 251 62, 65 Shiraz/Syrah, 208 sandwiches, 145 shooter glass, 104 Sapporo (website), 318 , 104, 106 satellite systems, 96–97 signage, in grand opening timeline, 235 sauté station, 149 signature cocktail menu, 151–152 Sauvignon Blanc, 207 signature dishes, 150 Sauza Tequila (website), 127, 320 simple , 214 Sazerac Company (website), 320 single malt whiskey, 212 scheduling Singtronic (website), 101 cleaning, 41–43, 235 sinks, 111, 118 in grand opening timeline, 232 size training, 230, 232 of bar, 79 Schell, Jim (Small Business For Dummies, of food menu, 148 4th Edition), 31 skill sets, growing for employees, schnapps, 133–134 183–184 sconces, 91 skimming, 20 Scotch whiskey, 130, 212 SKYY Vodka (website), 320 seasonal specialities, 161 Slim Lizzy’s Cocktails (website), 320 sec champagne, 209 slips, preventing, 305 security Small Business For Dummies, 4th Edition inventory, 125 (Tyson and Schell), 31 of locations, 82–83 smallwares, 103, 113–115 tips for, 303–306 Smirnoff Vodka (website), 127, 321 security staff, 169–170 smoke eaters, 117 selecting snifter, 105, 106 beer, 151 Sobieski Vodka (website), 321 décor, 87–94 social media equipment, 103–116 building business with, 287–294 fl ooring, 92–93 in grand opening timeline, 225, 235 lighting, 91–92 handles for, 225 location, 77–84 social skills name, 85–87 about, 15–16 themes, 58 expectations, 18–19 wall treatments, 93–94 motivations, 16–17 servers success traits, 17–18 about, 168 SocialOomph (website), 287 testing potential, 175–177 soda gun system, 111, 214 training, 182 soft drinks, 138

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sole proprietorship, 44 Sunday sales, 39 , 56 Sunkist Food Service (website), 317 Sonoma.com (website), 321 superfi ne , 140, 214 Southern Comfort (website), 321 super-premium liquor, 126 sparkling wine, 208–209 supplies. See also inventory; vendors special dishes, promoting, 286 fi nding suppliers, 241–244 special occasions, celebrating, 25–26 in grand opening timeline, 231 specials, 160, 162, 284–286 passing menu cost to, 159 speed dating, 283 receiving, 247–248 speed rails, 111 reordering, 246–248 spirits, websites for, 318–321 websites for, 315–317 splits, 209 supplies list, 240–241 spoilage, 255 supply charts sponsorship, 280–281 beer, 136–137 sports bar, 54 cordials, 133–136 sports fans night, 285 liquor, 127–133 Squarespace (website), 279 sweet vermouth, 127 squeezes, for garnishes, 221 sweetener, 116 Stack Chair Depot, 90 staff. See employees • T • staffi ng up, 188 standard , 110, 111 Tabasco (website), 214 standards, for employees, 180–182 table, stocking the, 115–116, 235 start-up costs, 29–30 table of contents (business plan), 62, 64 stealing. See theft table shuffl eboard, 98 stemless glasses, 106 Table Shuffl eboard Association Sterling Vineyards (website), 322 (website), 98 Stern Pinball (website), 98 table tents, 116, 160–161 stirrers, 115 tables, 89, 229 stirring cocktails, 219 tabs, 39, 311–312 stock. See inventory taking inventory, 251–253 stocking tannins, 208, 209 bar inventory, 126–141 Tanqueray (website), 321 basic food items, 139–140 tapas, 146–147, 148 beer, 136–137 Tarkett Commercial (website), 93 liquor, 126–133 license, 36 for restrooms, 141 taxes, 20, 46, 314 Stolichnaya Russian Vodka (website), 321 Technical Stuff icon, 3 storerooms, 123–125, 235 Tennessee whiskey, 211 Stout, 210 tequila, 132, 212 strainers, 111–112 terroir, 208 strawberries, as a garnish, 222 terrorist targets, 83 straws, 115 testing potential bartenders and servers, The Studio of Dan Blackman 175–177 (website), 322 theft submersible dishwasher, 117 about, 20 success-failure rate, 19–20 myths about, 309 sugar, 116 reducing and eliminating, 256–257

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themes twists, for garnishes, 221 choosing, 58 Twitter for choosing names, 85 promoting your business on, 287–289 Three Olives (website), 127 website, 287 three-sink system, 117 Twitter For Dummies, 2nd Edition (Fitton, ticket system, 258 Gruen, and Poston), 288 tiered pricing system, 161 types (bar) tile walls, 93 about, 53 timeline, for a grand opening, 223–236 bar and grill, 57 tip credit, 179 brewpubs, 56 Tip icon, 3 for choosing names, 86 tips, 178–179, 259 live entertainment venue, 57–58 TIPS certifi cation (website), 200 local drinking establishment, 54 tonic water, 214 martini bar/lounge, 55 top-fermented beer, 209 sports bar, 54 toys, 277 upscale lounge, 54–55 Toys for Tots (website), 281 wine bar, 56 track lighting, 91 Tyson, Eric (Small Business For Dummies, tracking day-to-day inventory, 124–125 4th Edition), 31 Tracy, John A. (Accounting For Dummies, 5th Edition), 72, 263 • U • trade associations, 322 trademark, 87, 225 undercounter dishwasher, 117 tradeouts, on existing bars, 46–47 underfunding, 20 traffi c, as a location consideration, 81–82 unemployment insurance, 46 training unfi nished bottles, 39 employees, 180–183, 193–198 unhappy customers, handling, 199, schedule for, 230, 232 296–297 traits, for success, 17–18 upscale lounge, 54–55 Trappist beer, 210 USPTO (website), 87 trash service, 233 utilities, 228, 230, 233, 254 trashcans, 115 Tree Ripe (website), 138 trends, 11–12 • V • trial run, 236 vacation, 27 Triple Crown (website), 321 value, market research on, 50 trivia nights, 283 value-added food service products, 243 troublemakers, handling, 202–203 Van Gogh Vodka (website), 321 trustworthiness -fl avored vodka, 128 as a key trait for success, 18 variance, 35 myths about, 310 vendors T-shirts, your name and logo on, 276 in grand opening timeline, 231 tulip glass, 106 passing menu cost to, 159 TurboChef (website), 149 vermouth, 127 TVs, 95–97 video cameras, 304 tweet, 288 video games, 98–99 Twenty Grand Vodka (website), 321

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vintage champagne, 209 white whiskey, 211 vinyl wall covering, 93 white wine, 207 Vitamix (website), 116 white wine glass, 106 vodka, 127–128, 212 Whois.com (website), 86 Vox Vodka (website), 321 wine about, 206–207 • W • red, 207–208 rosé, 208 wages, 178–179 sparkling, 208–209 walk-in cooler, 117, 123 stocking, 137 wall treatments, choosing, 93–94 websites for, 321–322 wall-mounted bottle openers, 108 white, 207 Wallpaper Wholesaler (website), 93 wine bar, 56 Waring (website), 116 wine bucket, 107, 113 Warning! icon, 3 Wine For Dummies, 5th Edition (McCarthy waste, reducing, 254–255 and Ewing-Mulligan), 137, 152, 207 water, bottled, 138–139 wine glass, 104, 106 web design, 231, 232, 279 wine license, 36 websites. See also specifi c websites wine list, 152 adaptive, 279 wine openers, 113 beer, 317–318 Winebow (website), 322 Cheat Sheet, 3, 201 Wines from Italy (website), 322 creating, 277–279 Wines of France (website), 322 credit report, 31 winter holidays, 26 designing, 231, 232, 279 Worcestershire sauce, 116, 140, 214 equipment, 315–317 word of mouth launching, in grand opening timeline, 234 for customer retention, 275–281 logo design, 322 for fi nding employees, 175 menu design, 322 workers’ compensation, 46 spirits, 318–321 worst-case scenario, 22–23 supplies, 315–317 writing menu text, 159 trade associations, 322 Wurlitzer (website), 100 wine, 321–322 writing content for your, 230 • Y • WedgE (website), 317 wedges, for garnishes, 220 Yahoo! (website), 277 well liquor, 126 Yahoo! Small Business (website), 279 wells, 112 Yelp West Coast Products (website), 317 promoting your business on, 290–292 W-4, 179 website, 287 Whaler’s Original Rum (website), 321 Yuengling (website), 318 wheat beer, 210 wheat glass, 106 • Z • wheels, for garnishes, 221 When to Manage (website), 271 zinfandel, 208 whiskey, 131, 211

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