2019 MEDIA KIT

2019 MEDIA KIT

MAILING ADDRESS 541.948.5200 Oregon Media [email protected] 70 SW Century Drive WWW.OREGON-MEDIA.COM Suite 100-474 Bend, Oregon 97702 2019 MEDIA KIT reach The official Central Oregon Visitors Guide is the region’s most widely circulated promotional publication, reaching more than 402,500 readers through a $2.5 million, nationwide marketing campaign and exclusive placement in resorts and destinations throughout Central Oregon.

Distribution

• 115,000 distributed annually. Exclusive collateral piece of COVA’s annual marketing, promotion, sales and public relations Of f icial • campaigns. • Travel Oregon’s official fulfillment piece for any inquiry into Central Oregon. VISITORS Placed exclusively in more than 4,000 resort units, hotel rooms, vacation homes, condominiums GUIDE • and bed-and-breakfasts throughout Central Oregon. Sent to more than 90 visitor centers, chambers and state welcome centers, more than 40 AAA • offices throughout Oregon-Washington-Idaho, Nevada, California and Texas. CROOKED RIVER RANCH

· LA PINE · MADRAS Available at both the Redmond Airport and Portland International Airport. · MAUPIN · PRINEVILLE • · REDMOND · SISTERS Showcased in all COVA press kits provided to travel editors and at all industry and consumer · WARM SPRINGS • travel shows and sales events. The COVA website VisitCentralOregon.com is receiving nearly 1 million unique visitor • views annually and features a digital version of the COVA guide with links to each partner stakeholder and advertiser.

MAILING ADDRESS 541.948.5200 Oregon Media [email protected] 70 SW Century Drive WWW.OREGON-MEDIA.COM Suite 100-474 Bend, Oregon 97702 2019 MEDIA KIT

audience By profiling a perfect combination of adventurous recreation opportunities and wonderful retreats, the official Central Oregon Visitors Guide impacts local and out-of-town readers who enjoy a diverse range of lifestyles.

Display Advertising Directory Listings

AD SIZE MEMBER NON-MEMBER All COVA members receive one free directory listing in the category of their choice. Inside front cover $6,950 n/a Summer Guide Shopping Back cover $6,950 n/a • • Golf Guide Arts & Culture Inside back cover $6,950 n/a • • Full page $3,995 $4,295* • Winter Guide • Spa & Fitness 1/2 page $2,895 $3,195* • Lodging • Business Services 1/4 page $1,795 $2,095* • Event Space • Visitor Info & 1/8 page** $595 $895* • Food & Drink Transportation * All non-members will receive a free basic COVA membership or $300 toward their member category. ** 1/8 page ads only available in the following categories: Lodging, Dining, Shopping, Summer Activities and Winter Activities. Ads are pre-formatted and designed by Oregon Media. Each ad includes: one image, one logo, 75 words of text and contact information.

Deadlines Space Reservation: October 12, 2018 Materials Due: October 19, 2018 Publication Date: November 19, 2018

All COVA partners, with dues in good standing, have first priority to reserve space in the 2019 Visitors Guide. Paid dues are required to advertise in the visitor guide.

MAILING ADDRESS 541.948.5200 Oregon Media [email protected] 70 SW Century Drive WWW.OREGON-MEDIA.COM Suite 100-474 Bend, Oregon 97702 2019 MEDIA KIT

impact As a member of the Central Oregon Visitors Association, you’re automatically included in the Visitors Guide directory of your choice, and you may submit images and content to be featured in editorial articles specific to your business.

Advertising Specifications

full AD DIMENSIONS WIDTH HEIGHT page Full page (bleed)* 8.625” 11.125” 1/2 1/4 page page Trim 8.375” 10.875” Live Area 8.125” 10.625” Full page 7.922” 10.625” All images must be high resolution for print quality (300dpi). IMAGES AND LOGOS COPIED 1/2 page horizontal 7.922” 5.25” • FROM WEBSITES ARE NOT USABLE. 1/4 page 3.9” 5.25” CMYK process colors only (no RGB files accepted). Color accuracy is the responsibility of the 1/8 page See below • advertiser and will be held to SWOP standards. Do not use ICC or Spot Color profiles. All ad files must be submitted as a single page, high-resolution PDF/x-4 formatted file, with * For full-page bleed ads include 1/4” extended border. All text and images must be within the “live • area” to insure a safe distance from the trim. fonts outlined. THE ADVERTISER ASSUMES ALL RESPONSIBILITY FOR FILES THAT DO NOT ** 1/8 page ads are pre-formatted and designed by Oregon Media. Each ad includes; one image, OUTPUT CORRECTLY DUE TO ERRORS OR OMISSIONS DURING CONSTRUCTION. Please one logo, 75 words of text and contact information. contact Deschutes Media for design specification questions. PDFs may be submitted via FTP, email or CD-ROM. Deschutes Media is not responsible for PDF • files submitted with spot color graphics or compressed file formats embedded. THESE FILES MAY YIELD UNSATISFACTORY RESULTS WHEN PRINTED. Delivery

Online: oregonmedia.wetransfer.com Mail: 70 SW Century Drive Phone: (541) 389-4383 Email: [email protected] Suite 100-474 Bend OR 97702

MAILING ADDRESS 541.948.5200 Oregon Media [email protected] 70 SW Century Drive WWW.OREGON-MEDIA.COM Suite 100-474 Bend, Oregon 97702 2019 MEDIA KIT

digital advertising Be laser focused on your ideal customers through custom digital content. When you match your message-driven ad to a very select audience, you gain a far greater connection. Tell your story to your target market, and drive leads directly to you – instantly.

e-newsletter advertising e-Newsletter Banner Ads

Horizontal Banner - $600 Content Elements include • 728 x 100 banner. • Included in 2 COVA eNewsletters (two months). Banner ad includes a link to the stakeholder’s • website. • Stakeholders are responsible for ad creative.

Opportunities

• Reach 101,000 consumers per eNewsletter. Get your message in front of a pre-qualified • list already interested in the Central Oregon experience. COVA Consumer eNewsletter has a 20% open • rate (industry average is 18%). Space only allows for 2 paid ad banners per • eNewsletter, and banners are strategically integrated into the content so your message is guaranteeed to be seen. 728 x 100 Banner Ad

541.389.8799 COVA [email protected] PO Box 4489 VISITCENTRALOREGON.COM Sunriver, OR 97707 2019 MEDIA KIT

digital advertising Be laser focused on your ideal customers through custom digital content. When you match your message-driven ad to a very select audience, you gain a far greater connection. Tell your story to your target market, and drive leads directly to you – instantly.

Trailhead E-Magazine advertising 1/3 page horizontal ad (8.625 x 3.125) - $600 full-page ad (8.625x11.125) - $1,500 second insertion - $1,200 third insertion (limit three insertions per member per calendar year.) - $1,000

Trailhead ads are interactive and can include multiple web links and/or a pop out video. Stakeholders are responsible for creative.

Video Content Options

Video content will live at visitcentraloregon.com. We will work with the stakeholder in creating content that works for both promoting the business while being pertinent to potential visitors considering Central Oregon for a vacation.

Package 1 starts at $2,000 and provides the business with a 1-minute video that either highlights the business as a whole or focuses on one specific event. This video can include one interview with someone relevant to the business or be entirely b-roll based. The member will also receive a 30-second edit specifically formatted and exported in the correct setting for use on Facebook and Instagram. Package 2 starts at $2,800 and provides the business with a 1:30 video. Video shooting will include interviews with 1-2 people and b-roll. The member will also receive a 30-second edit specifically formatted and exported in the correct setting for use on Facebook and Instagram. Package 3 starts at $3,400 and provides the business with a 2-minute video. Shooting will include interviews with 1-3 people and b-roll. The member will also receive a 30-second edit specifically formatted and exported in the correct setting for use on Facebook and Instagram.

541.389.8799 COVA [email protected] PO Box 4489 VISITCENTRALOREGON.COM Sunriver, OR 97707 2019 MEDIA KIT

digital advertising

Be laser focused on your ideal customers through custom digital content. When you match your message-driven ad to a very select audience, you gain a far greater connection. Tell your story to your target market, and drive leads directly to you – instantly. online advertising Online Advertising Options

Position Annual 728x90 Banner Ad Banner 728 x 90px $1,200

Only two ads available annually for each of the following channels: • Trip Ideas • Dine & Drink • Where to Stay • Getting Here • Activities • Event Calendar • Attractions

Featured Listings

Position Annual #1 $1,200 Featured Listing #2 $1,200 Only two featured listings are available annually in each of the following categories: Extend ACTIVITIES & ATTRACTIONS WHERE TO STAY DINE & DRINK GETTING HERE Your • Equipment Rental • Bed & Breakfasts • Family Oriented • Transportation • Golf • Destination Resorts • Outdoor Dining • Chambers & Tourism Partners Exposure • Guide Services • Hotels, Motels, & Inns • Breweries • Relocation to our • Shopping • Retreats & Lodges • Breakfast Online • Spa & Rejuvenation • RV & Campground • Steakhouse Market! • Museum & Art Galleries • Vacation Rentals & Cabins • Northwest

541.389.8799 COVA [email protected] PO Box 4489 VISITCENTRALOREGON.COM Sunriver, OR 97707 2019 MEDIA KIT register

Partner Profile Business: Contact:

Phone* Cell Phone* Fax*

Address* City State Zip

Mailing Address if different:

Email Address* Web Address:

Social URLs Facebook: Twitter:

*Please let us know if you do NOT want a phone#, Address or Email listed on our website. Write “DNL” (do not list) beside that information.

Business Description for COVA Web Site

(up to 500 words. COVA reserves the right to edit for website optimization. Email to [email protected])

I’m Interested in Even Greater Exposure Please email your business decription, logo (150 x 100px) and jpg to [email protected] Social Media:  Promotions  Giveaways  Contests E-Newsletter/Digital Magazine:  Featured Story  Display Advertising Online:  Advertising  Featured Listing Annual Guide:  Display Advertising  Addtl. Business Listing ($100)

Payment Online: industry.visitcentraloregon.com/membership-signup Payment By Phone: 541-389-8799 signature: date:

MAILING ADDRESS 541.389.8799 COVA [email protected] PO Box 4489 VISITCENTRALOREGON.COM Sunriver, OR 97707 2019 MEDIA KIT benefits & dues Partner Stakeholder Benefits • Business listing in the annual Official Central Oregon Visitors Guide; distribution 115,000 • Copies of the Official Central Oregon Visitor Guide to display or distribute • Brochure / rack card placement in our Regional Visitor Information Center • Partner Profile listing, link on VisitCentralOregon.com, business description, featured image, up to 4 gallery images • Additional photos of your business (where applicable) posted to the site to help market your product or service • Direct referrals from COVA for visitors needing accommodations, real estate information and complete vacation planning assistance • Calendar of Event Listings on VisitCentralOregon.com • Voting Member, Board of Directors

Additional Opportunities • Participate in the cooperative Destination Marketing programs of the Association. • Participate in trade show exhibits, cooperative advertising, event marketing/sponsorship & FAM/research tours. • Swipenow offers exclusive savings to all COVA members on merchant credit card processing.

Interactive Marketing Videos and images help visitors visualize a destination and what their vacation experience will be like. Enhance your presence on the COVA website by linking your video, podcast or image gallery from your member listing.

How to participate E-mail links to your specific video, podcast or image gallery to [email protected]

As part of the Central Oregon Visitors Association’s online marketing strategy, we maintain a Facebook fan page, YouTube channel and Twitter account to further promote Central Oregon. Keep the interactive marketing staff apprised of new and exciting happenings so your information can be considered for inclusion on COVA’s Facebook page and other social media outlets.

In Addition, we encourage you to interact with us on these sites and post comments, videos and images.

Connect with us Annual Dues July 1, 2018 – June 30, 2019 Lodging Attractions General Business Full Service Resort $3,000 Ski Resort $3,000 Restaurnats, Merchants, Recreation $300 Vacation Home Mgt. Co. $600 Convention & Performing Arts Ctr $1,500 *Minimum or $10 per unit Golf Course 18-hole $1,000 Services 9-hole $500 Financial Institution $750 Hotels & Motels $300 *Minimum or $5 per unit Retail/Shopping Center $500 Museums $500 Non-Profit Rate Bed & Breakfast $300 Casino $500 Verification Required $150

MAILING ADDRESS 541.389.8799 COVA [email protected] PO Box 4489 VISITCENTRALOREGON.COM Sunriver, OR 97707