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For Internal Use Only Tourism Advisory Council Meeting Monday, September 25th, 2017 11:00am – 12:30pm 633 Third Ave, 37th Floor Boardroom, New York, NY Webcast address: https://livestream.com/vvt2/TAC092517 AGENDA I. Approval of Minutes Cristyne Nicholas II. Chairman’s Report Cristyne Nicholas a. Formal welcome of Ross Levi as ED of Tourism b. New York State Summer of ’17 Governor tourism announcements c. Tourism infrastructure updates i. Delta Terminal groundbreaking at LGA ii. Start of construction at Moynihan Train Hall and Farley Building d. TAC member update III. Executive Director Report Ross Levi a. Summer commercials b. State Fair recap c. Pride recap and Stonewall 50 / WorldPride announcement IV. Guest Speaker: LEGOLAND New York Phil Royle V. PR and Path Through History Weekends Lisa Soto a. Fall Media Night recap b. Path Through History Weekend recap and preview VI. New Business Next meeting: Monday, November 13th, 2017, 11am – 12:30pm, 633 Third Ave, NYC Agenda Addendum Videos and Links Formal welcome of Ross Levi as ED of Tourism https://esd.ny.gov/esd-media-center/press-releases/esd-announces-ross-d-levi-appointed- executive-director-tourism New York State Summer of ’17 Governor Tourism announcements https://www.governor.ny.gov/news/governor-cuomo-announces-more-2-million-expand-hiking- trails-across-state https://www.governor.ny.gov/news/governor-cuomo-invites-visitors-new-york-campgrounds- summer https://www.governor.ny.gov/news/governor-cuomo-announces-expanded-path-through-history- weekends-2017 https://www.governor.ny.gov/news/governor-cuomo-invites-visitors-new-york-beaches-and- lakes-during-memorial-day-weekend https://www.governor.ny.gov/news/governor-cuomo-encourages-travelers-visit-taste-ny- locations-summer Tourism infrastructure updates https://www.youtube.com/watch?v=NfaEjkYRgPw&feature=youtu.be https://www.youtube.com/watch?v=z6OYmCNbObA&feature=youtu.be Guest Speaker: LEGOLAND New York https://endpoint910861.azureedge.net/globalassets/new-york/docs/uvid-49bb43/updated-info- packets.pdf Tourism Advisory Council Meeting Minutes “Draft – Subject to Board Approval” Date: Monday, May 15, 2017 Location: 633 Third Ave, New York, NY Attendance: TAC Members Cristyne Nicholas, Thomas Mulroy, Ali Sirota Phone: Elinor Tatum, Spike Herzig, Alana Petrocelli, Dan Fuller ESD / NYS Staff Ross Levi, VP Marketing Initiatives; Markly Wilson, International Marketing Director; Tom Regan, Associate Council; Sara Emmert, Special Projects Manager; Lisa Soto, Director of Tourism Marketing, Licensing, & PR; Kelly Garofalo, Project Manager Tourism Marketing & Partnerships; Lizete Monteiro, Vice President Experiential Marketing; Anna Pakman, Director Digital Strategy Marketing; Madeline Belloff, Assistant Press Secretary and Digital Production Specialist TAC Guests George Lence, Nicholas & Lence Communications; Ashley Graf, JetBlue; Mary Kay Vrba, Dutchess County Tourism; Greg Marshall, Visit Rochester; Peter Feinman, New York History Blog; Cambria Tallman, Emerson Resort Spa; Kayleen Scali, Emerson Resort Spa; Tamara Murray, Emerson Resort Spa; Patricia Ornst, Delta Airlines; Jennifer Walden Weprin, Queens Borough; Rick Remsnyder, Ulster County CVB Phone: Melanie Klausner, Finn Partners; Linda Ayres, Finn Partners; Josiah Brown, New York’s Best Experiences; Tom Martinelli, New York by Rail; Jill Simpson-Luciano, Southwest Airlines; David Holder, Syracuse CVB; Mark Dorr, NYSHTA; Jill Delaney, NYSTIA Meeting called to order: 11:02am I. Approval of minutes – Cristyne Nicholas Motion to approve by Tom Mulroy Minutes approved with a second by Ali Sirota II. Chairman’s Report – Cristyne Nicholas A. Meeting Overview Welcome everyone. The last time we saw each other was in Albany following Tourism Action Day. Hopefully many of you were able to meet with our state representatives to discuss the importance of tourism in New York State. At that meeting, we welcomed special guest Brian Stratton from the New York Canal Corporation, who updated us on their plans for the bicentennial of the Erie Canal. I think having guest speakers has been very worthwhile, and we will continue doing that for future meetings. Today, however, we are forgoing a guest speaker. This is the last meeting before we break for summer, and there is a huge amount of I LOVE NEW YORK activity that has been going on to prepare for the summer travel season. So today, we will be hearing from the I LOVE NEW YORK team on what they have done and will be doing to prepare for the summer travel season. Gavin is unable to join us today, so Ross will kick things off with a review of the Equal Rights campaign, which officially launched earlier this month with the release of the first Equal Rights commercial. Afterwards, Lizete will give us a snapshot of what the Events Team has in store for the summer months. Lisa Soto will then report on the upcoming Path Through History Weekends, as well as last month’s successful Summer Media Night. Next, Markly has some exciting news to share about I LOVE NEW YORK’S international efforts, including work with Norwegian Airlines around their announcement to service transatlantic flights from Stewart to Shannon starting July 1. Finally, we will wrap up with Anna, who will update us on digital efforts including: a long-haul travel campaign, an influencer campaign and the planning around walking tours for the I LOVE NY mobile app. TAC minutes 5/15/17 1 B. State Budget Tourism Overview Before we get started, I wanted to take a moment to review some of the tourism highlights from the recently passed State Budget. You will remember that tourism was well represented in Governor’s Cuomo’s Executive Budget when it was announced earlier this year. The good news is that tourism also fared well in the final budget which the legislature passed and he [the governor] signed into law in early April. The budget allocates $70 million for I Love New York to promote statewide tourism. This is $15 million more than the original $55 million commitment that the governor announced at the Tourism Summit last fall. The extra funds will go towards building the remaining Welcome Centers across the state. There were a number of other important tourism-related initiatives in the budget outside the $70 million for I LOVE NY efforts. These include: o $200 million to create the Empire Trail, the nation’s largest multi-use trail network that will complete and connect the Hudson River Valley Greenway and Erie Canalway for 750 miles of hiking and biking. o $500 million for the Buffalo Billion Phase II, with a focus on: . Implementing revitalization and smart growth efforts; . Improving workforce development and job training; . Growing advanced manufacturing, tourism and life sciences; and . Connecting communities and economic progress through rail expansion. o $70 million in capital funding for continued modernization of the State Fair . $50 million to build new multi-use Exposition Center & Aerial Gondola for visitors traveling from the fairgrounds to Lakeview Amphitheater . $20 million for new on-ramp to 1-690 West and Orange Lot improvements o $32 million public-private partnership to create a world-class “Gateway to the Adirondacks” tourism destination at the site of Frontier Town at Northway Exit 29 in North Hudson. o $28 million in new capital funding to transform Olympic Regional Development Authority facilities, including enhancements of the current facilities at Gore and Whiteface Mountains, and upgrades at Belleayre Mountain Ski Center, to create state-of-the art skiing, lodging, dining and retail opportunities and year-round activities. o $120 million to continue advancing the NY Parks 2020 initiative to upgrade and repair our State Parks with critical infrastructure projects. o The Adventure NY program, which will improve access to state lands, rehabilitate campgrounds, and upgrade DEC recreational facilities. o Amendments to state law for the Local Waterfront Revitalization Program, where matching funds will be increased to help communities invigorate economic growth engines like tourism. o $564 million for the JFK Airport Transformation, to reconfigure the Van Wyck and save motorists a combined travel time of 7.4 million hours annually going to and from JFK airport. o Under the Upstate Airport Economic Development and Revitalization Competition, $38.1 million to jumpstart Plattsburgh International Airport’s $43 million overhaul and $35.8 million towards Syracuse Hancock International Airport’s $48.8 million transformation to enhance safety, improve operations and access, reduce environmental impact, and create a better passenger experience. o $700 million for the Moynihan Train Hall at the New Penn-Farley Complex, to advance Governor Cuomo's sweeping plans to transform the historic James A. Farley Post Office into a world-class transportation hub. Thanks to Governor Cuomo’s continued support, the tourism industry is the strongest it has been in years. As you may have seen, the Governor announced last week the new tourism numbers showing New York State's tourism industry set new records for total number of visitors, economic impact and direct spending in 2016. Since the governor took office in 2011, the state has invested more than $180 million dollars in the tourism industry statewide, which has returned a $10 billion increase in direct visitor spending over that same time. As a result of this unprecedented level of support, New York State tourism has welcomed a record 239 million visitors and reached a historic $104.8 billion in economic impact – exceeding $100 billion for the third straight year. Tourism remains the state’s fourth largest private sector employer, supporting more than 914,000 jobs. TAC minutes 5/15/17 2 Again, we thank Governor Cuomo and our partners in the legislature for their continued support of the tourism industry in New York State. That is all for me – are there any questions? III. Equal Rights Campaign—Ross Levi March is a very busy time of year for us as we prepare for the summer season. We’re very pleased to have the opportunity today to review some of our efforts.
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