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We’veWe’ve raisedraised thethe barbar August 2013 forfor contentcontent managementmanagement systemssystems

WithWith competition competition ever ever increasing, increasing, end end users users demands demands continue continue to to rise. rise. We We developed developed a systema system forfor handling handling both both your your image image and and your your customer customer service service – effortlessly,– effortlessly, everywhere. everywhere.

OneOne decision decision – One– One ready-made ready-made solution. solution. alexander Who stubb is the WEBSITE E-COMMERCE MOBILE FACEBOOK 5 hints for WEBSITE E-COMMERCE MOBILE FACEBOOK internationali- greatest zation business thinker malcolm in the gladWell nordics? teaching People how to succeed

FOCUS ON CONTENT Sharpen your competitive edge www.webio.fi FOCUS ON CONTENT Sharpen your competitive edge www.webio.fi The Softer Side of Jimmy Are you credible in different media? WAles founder of Wikipedia Are you credible in different media? Page Your presence in different media affects the customers’ perception of your brand. internet’s Virtual Jack Your presence in different media affects the customers’ perception of your brand.

Focusing on graphic design, Semio understands the importance of a consistent image. Create an Impression August 2013 Focusing on graphic design, Semio understands the importance of a consistent image. Create an Impression tour de Force ? 27 Idea | executIon | Result www.semio.fi Idea | executIon | Result www.semio.fi

64 Nordic BusiNess report August 2013 WelchAugust 2013 Nordic BusiNess report 1 WHO WILL BE THE NEXT

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internationalization8 Self-leader11 Ship Self-leader12 Ship i20nnovation alexander stubb soulaima Gourani Malcolm Gladwell leaderShip Vijay Govindarajan We Have got she decided teaching He´s l27eaderShip & the talent, to prove people How BuSineSS principleS Let’s sell it! them Wrong to succeed a Believer – the surprising softer side of Jack Welch

i24nnovation l32eaderShip & l34eaderShip & Sale39S leaderShip leaderShip BuSineSS principleS BuSineSS principleS Petri Parvinen Lynda Gratton Tom Peters esa Matikainen persona Be cool speed of From chaos in canalibus and Heat change to growth things up Accelerates

innovation16 leaderShip Jimmy Wales internet’s Virtual “I thought it might 2 tour de Force become a top 100 visited website on the internet.” The STory of Wikipedia & Page

Jimmy WaleS Nordic ThiNkers 20 – 44 The GreaTesT BusiNess 4 Nordic BusiNess report August 2013 August 2013 Nordic BusiNess report 5 4 Nordic BusiNess report August 2013 ThiNkers iN The Nordics editoriAL

Hans-Peter Siefen Selling iS purpoSeful Work

pany doesn’t come true. Without sales, rather than on picking up the phone, the solution a company offers doesn’t booking meetings and making sales. reach the market i.e. it doesn’t have If sales is left only to marketing, the an effect of any kind. No matter how business is kind of left in the hands of meaningful the company’s mission is, “a greater power.” Marketing should it will be wasted and useless unless be seen as a way to create a fruitful it is sold. Thirdly, well and ethically contact basis for sales. In most cases it conducted sales work is a valuable does not replace sales, but supports it. customer service act. A more courageous sales attitude As we know, people commonly avoid Sales people should be the most should be adopted among our start-ups sales. Sadly, the entrepreneurs them- respected people in any organization. as well. In general, it would be good selves are the best ones to avoid it. It They literally make the money to pay for at least the Finnish start-up entre- is easy to hire someone else to do the everybody else’s salaries. Realizing preneurs to start meeting and con- “dirty work”, even though selling, es- this, it would also be very important tacting customers at a more early pecially in the beginning, is the most for everyone in any organization stage and remarkably more actively. important task of an entrepreneur. to adopt the role of a sales person. Financing might surprisingly often be Selling is purposeful work in many Every act is a sales and marketing available also from cash flow. Sales is ways. It is vital for the survival of a act. Everyone should bear his or her a dear topic for us both at Nordic Busi- company and it is the most common responsibility in advancing sales. ness Forum Oy as well as at Boardman bottleneck in any business. It is the Several entrepreneur friends of 2020. We do our best to make it an number one reason why businesses mine struggle with their sales. Most attractive topic in organizations. We succeed or fail. Secondly, without suc- resources are put into developing wish this magazine will do its part cessful sales, the mission of a com- trendy internet marketing and blogs in encouraging its readers to adopt a better attitude towards it.

Hans-Peter Siefen CEO, Nordic Business Forum Oy Member of the board, Boardman 2020 Editor in chief, Nordic Business Report

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The teams of Nordic Business Forum Oy and Boardman 2020

6 Nordic BusiNess report August 2013 Kuvat: paula ojansuu Alexander Stubb We have goT The TalenT, leT’S Sell iT!

companies have the talent and the environment to succeed globally. “Do not just go to I am often asked as Minister for Foreign Trade what my best tips are a distant foreign for companies wishing to go interna- tional. Here are my big five. market because it First, show your enthusiasm and is hot right now.” ESTONIA – that you believe in what you do. I have done 50 trade promotion trips with TAKING TRADITIONS 364 companies in the last two years. I often see that the companies able to both communicate their personal dedi- TO NEW HORIZON. cation and provide an appealing narra- investinestonia.com tive get the deals. Secondly, finding a proper local partner is essential. You need people Last year, foreign trade accounted who know the local business environ- for 40 % of Finland’s GDP. We are a ment and have the contacts for your small country with an open economy. company to start. Also, contact the We have benefitted greatly from the local Team Finland representative in opening of world trade. Three factors one of 72 countries and regions. You speak in favour of that trend continu- will find them all on www.team.fin- ing further. land.fi. One, Finland is stable. We are the Thirdly, do not just go to a distant only AAA-rated Eurozone country foreign market because it is hot right with a stable outlook and we are the now. Go, if your market research least Failed State in the world with shows that you can make a profit there the third most competitive economy. better than anywhere else. Two, the Finnish educational miracle Fourthly, focus on marketing and ensures us the skilled workforce that selling the product you believe in; we have. Three, it is our geographical adopt your message to local settings. location that makes us a gateway to Offer a holistic experience. Russia and Asia from Europe. And lastly, tell people you come Let us also not forget that the state from Finland – trust me, it helps. leadership in Finland is strongly sup- share article portive of the cause of international- ization of businesses. In short, our

8 Nordic BusiNess report August 2013 August 2013 Nordic BusiNess report 9 Soulaima She decided gourani To prove Them

Mrs. soulaima Gourani is one of the two female business thinkers Wrong who made it in Nordic Thinkers Most likely you may not know who companies line up to have her consult Finnish management practice is disap- 20 list. It is hard to believe her Soulaima is. Still being rather un- them and pay a lot of money for it, and pearing slowly, but surely. math teacher told her she will known as a name in some Nordic Soulaima gets to be the free spirit she Soulaima says hard work comes not get very far in her life. Tough Countries, her work creates progress wants to be. “I dare to say different. before anything else. And yet her next wherever she goes. In her unique way, I can think, say and write whatever book is about how to create luck. At words to a Moroccan-origin 13- her passion is to use business as a tool I want. I can call any person in the this stage the familiar word passion year old girl. for doing good things for others and world, except maybe the president steps in. She tells about a research of building a better world. This includes of North Korea”, she says with the 1,6 million people, 80 % of whom did After only two years from hearing for example public speaking, writing lovely laughter. not feel passionate about their work, the harsh words about not getting far of books, articles and blogs, and or felt they got to use their key com- in her life, Soulaima moved out from working for several corporations’ “Listen louder. Ask more.” petence. How would it be possible her parents, as she decided it would be boards. Since Soulaima was not to work hard, if you don’t love what better for her. Rather than going out, born with a silver spoon in her you do? Soulaima herself is a per- buying expensive purses or drinking mouth, it is natural for her to help the I listen to Soulaima’s thoughts in fect example of somebody loving her with friends, Soulaima ran her own young in Burma to achieve a better wonder. It is hard to believe when she work. She runs a minute-by-minute household. At the age of 15, that is. life, to mention something hands-on says she is not intelligent, but hard- schedule every day. She repeatedly mentions her passion she does for a living. There is so much working. I am glad I have a digital On the contrary to her math teach- for learning, and tries to find her way more in and about her that I urge you recorder, because otherwise I would er’s prediction, Soulaima’s energy, to be with people who are superior to to spend some time to getting to know forget to take notes. Many times you choices and passion have taken her her – who have more knowledge and who she is. hear a Miss Finland say she wants to far. She was selected as Young Global skills. “It is the only way to develop It seems many successful people save the world. Soulaima seems to Leader 2012 by the World Eco- myself, I can learn from others.” are very much down-to-earth type have the energy, and the means. For nomic Forum. In Denmark, she has of people, like Soulaima. Too often example, a person should not think received a Rising Star award and the share article we only see them in the newspapers “What job can I get?” but “What job Talent 2004 award. In addition, she is and magazines. The only image we can I create?” If this is not a starting listed as one of the top 100 talents in get from a successful person is the point for the huge youth unemploy- Europe. I think probably the best thing one a journalist creates. Sometimes ment problem in Europe, what is? ever happened to her are we just see the achievements, skills Certainly, this woman must have the words from her math and wealth, and not the person. In the world-class thoughts about leadership, teacher. Don’t you? past, it has been very common for us right? Soulaima says a top leader is Finns to underrate ourselves. Rather authentic, curious, humble and a good than thinking “If she can do it, I can listener. She sends her regards to cor- Watch soulaima’s video interview do it,” we tend to think “I could never porate leaders in the Nordics: “Listen www.nbforum.com/videos/gourani do that!” louder. Ask more. Somebody in your Entrepreneurship is very close to company knows what should be done Soulaima’s heart. Although she would next.” For a traditional Finnish CEO probably have a chance to work in the it would be extremely difficult to ask a top management of any global listed subordinate, and then realize the ideas company, she says that nobody pays he or she has, and see the ideas suc- her salary but herself. Of course, the ceed. Thank heavens this old-school

10 Nordic BusiNess report August 2013 August 2013 Nordic BusiNess report 11 10 Nordic BusiNess report august 2013 story by Jukka Niemelä / photo paula ojansuu malcolm The greaT communicaTor: Teaching gladWell people hoW To We live in a time when Succeed information is readily The Process of sifting are interested in.” A good writer can’t great in their field. The 10,000 hour at our fingertips. We Through information try to guess “where people are going rule reminds us that we can’t overlook So, what sort of writing process does and give them that,” i.e. do market re- the sheer importance that effort takes can easily find out Gladwell use? Although he admits search, but must follow their instincts. in order to achieve our goals because about any subject it’s hard to describe his writing pro- Gladwell sees himself as someone raw talent without practice only takes cess because he doesn’t have ‘a kind who stands between the general public us so far. that interests us. That of system’, what he does do is to try and the academic world, a sort of trans- makes it tricky for and expose himself to as many sources lator for people who live busy, com- employers Must Be a writer to grab the and ideas as he possibly can. “It’s tru- plicated lives, as most of us do these Patient with Their Staff ly about matching stories with ideas.” days. There are many interesting ideas How much control do we actually attention of readers. It He also states that he does three other coming out of social science schools have over our chances of success? certainly is not an easy things to prepare him to put proverbial that the general public can benefit Quite a bit, according to Gladwell. task, and lesser writers pen to paper: from, and through Gladwell’s writings There are certain things we can do to busy people can discover those ideas. increase our chances of being good in • He familiarizes himself with the will not succeed. Enter interesting ideas coming out of Writers like Gladwell are not the our chosen fields. And there are things bestselling author social science schools. only ones who must weed through that companies can do to help their vast amounts of information. There employees succeed. They can take • He looks for stories and simple Malcolm Gladwell, is an “overwhelming mass of infor- training and workplace development ways he can illustrate the ideas who really knows how that are interesting to him. mation” out there in most fields. Any more seriously, and be patient with to grab a reader’s professional who is ”engaged with the employees as they master difficult • He spends a lot of time talking to modern world” must sift through all things. Or in the words of Gladwell: attention. people, and trying to understand the information out there and decide “As jobs in the workplace get more the right approach to use in his what is relevant and important. complicated, we need to expand the writings to make sense of the Gladwell is a repository of knowledge findings. amount of time we use to evaluate and wisdom. It doesn’t take long after The 10,000 hour rule, people’s performances.” listening to him to realize that the man Finding Topics That resonate or how to Become Great not only is well read on the latest ideas With a Mass audience in Your chosen Field Malcolm Gladwell from the social sciences, but knows Gladwell has a knack for picking top- In his book, Outliers: The Story of Malcolm Gladwell has been a staff how to convey those ideas in way that ics that are interesting to readers all Success, he discusses the “10,000 writer with The New Yorker magazine grabs you. The fact that millions of over the world. Clearly, he is a writer hour rule,” which states that it takes since 1996. Author of four world-class his books have been sold around the with sharp and smart instincts, and has about 10,000 hours, roughly 10 years, bestseller books, he was named one world only proves that he is a stellar cornered the market on finding topics of practice to become good at some- of Time Magazine’s 100 Most Influ- communicator. that resonate with the general public. thing. It is an idea that comes from ential People in 2005, and ranked #10 What can aspiring writers take away the social sciences, and it basically in Thinkers 50 list in 2011. Born in share article from Gladwell’s approach? Follow is saying, in the words of Gladwell, England, he grew up in Canada, and your own instincts. Know that you “that in any kind of cognitively com- currently resides in New York City. never really know if what you find plex field, there’s a minimum amount interesting will be interesting to read- of practice that’s necessary to achieve ers. A writer just has to write about true expertise.” Although a person what they are interested in and hope must have natural talent, without dil- that it “overlaps with what readers igent practice, they will not become

12 Nordic BusiNess report Aaugustugust 2013 August 2013 Nordic BusiNess report 13 story by gina-Marie cheeseman / photo: Bill Wadman Ulla’s favorite WhAT cAN I BriaN TracY daNieL PiNk the certainty lEArN As A pink’s pleasant, A guest at Nordic Business Forum and experience humble attitude combined with a prEsENTEr? was a message: 2012 told me why he came to pleasant way of this is how you presenting. A lot eVaLuaTors: create a friendly Jyväskylä for two days. “There are of facts, one won’t ulla Vilkman, wellness coach, and motivating so many top speakers. I also give get bored listening ilona tuotanto listening atmo- to. tracy promised sphere. every a lot of speeches – I hope to get Titta Pitman, trainer, coach, consul- the presentation tant, BizBoost now and then he new ideas I can use!” is valuable for the audience - and repeated simple theses too often he kept that promise. Maybe less Juhana Torkki, speech coach, - i hoped for more challenge. self-bragging - the audience appreci- puhevalta - Finland’s leading expert in ”To motivate a person, ated his presentation anyway? speech skills, the author of puhevalta you need a ’why’.” ”If you want a ’yes’, you need a lot of – a renowned book about speaking. ”Give your subordinates time, which ’no’ answers.” they can plan themselves.” ”Focus - or you’re a dog chasing a take the audience with you! Besides hundred rabbits.” Jari sarasVuo pink discussing with the audience, tell stories! Brian made everything sarasvuo offers the speech was full of clever hints at concrete by telling a case story, which a characteristic Finland. stuck in one’s mind. package: an anal- love To Speak, ysis of the society in spirit of platon, LeeNa MörTTiNeN together with the JYri häkäMies An open Finn, the seminar’s seeking of wis- who challenges, political guest By Juhana Torkki dom. Without Jari aggravates and Jyri Häkämies dare To fail! the seminar would throws theses. surprised. in- I am sure he did. I am also glad that the Too often we stop there – we keep the future playing Angry Birds with be deprived. But was the presentation this is not a prob- stead of political NBF strongly upholds its presentation on wondering without asking the next grandchildren. It was delicious to a bit confused and winding? lem for Mörttinen; jargon he gave a ”Growth is generated from facing skills theme. Many of the speakers question: “What was it that made the see different speakers provide unique she does not just vigorous speech. pain and fear.” spoke about presentation skills. For speech so excellent?” modification of the same principle. give a presenta- Häkämies knew ”People are not good or bad, but example, Jari Sarasvuo showed by We should be like children who, Two seminar guests helped me tion, she meets the audience and good or weak.” his own hands how “distractions” after seeing the magic lamp, ask: write this article, Titta Pitman and the audience. the complex system of got his applause. Now we’ll wait for improvise! Jari is awake, takes advan- economy was put in a nutshell with a the promises to be fulfilled! in an auditorium are harnessed into “How did he do that? Tell me, tell me, Ulla Vilkman. Both are professional tage of everything happening at the few points that one will remember. ”Finland is complainers’ wonderland.” serving the situation. Esa Saarinen I want to know!” presenters and speakers, who also scene. openly spoke about a speaker’s work- Speakers´ tricks are often as “easy” have succeeded in speech contests of ”This is a structural change, not a ”Dare we fail - could the government day and how the intensity on the one as those of magicians. Speaking is a the Junior Chamber of Commerce. We trend change.” nominate a screw-up minister of the ”Finns are educated, talented and month?” hand can load, yet on the other hand multi-appearance event, but far from formed a list of facts we could learn clever - why should we not cope?” haNs rosLiNG Make your structure clear! Jyri had rosling made can exhaust a speaker. black magic. Masters are masters, from the cavalcade of the NBF. We common sense! Leena had the guts two points, one of them with six speechless. this Every speaker brought his very because they do things the right way – dare to claim these seven rules will to interpret the twisty economy in plain points. swedish aca- own mixture of mastery to the stage. just like a top class formula one driver take you far – if you put the knowl- Finnish. Daniel Pink showed his humbleness or a world-famous violinist. edge into action. Herein lies the third demic’s presen- tation cleared the by having truly made his homework, Here is another foundation for way of progressing as a speaker: prac- esa saariNeN table: extreme Also saarinen of- throwing in clever hints at Finland learning how to give a speech: tice. stage show, a fers a fine, unique ThrEE – he even quoted a Facebook status knowing the laws of speaking. Don’t be afraid of presenting and masterpiece of a set. saarinen has update in Finnish! I was impressed by Besides Daniel Pink, other for- don’t be afraid of failing. This was personal artist. it’s artistry, spirituality sourcEs Brian Tracy’s disciplined, compact eigners hinted at Finland. They knew the message of Jyri Häkämies, who hard to beat that performance. even a and his presen- and versatile way of speaking, which that one of the “rules” is to build a spoke at the seminar: if you do not scientist can be funny! tation is like a spEAkINg skIlls ”The future is Africa + Asia. Finland is advanced as a passionate flow tightly bridge between oneself and the audi- dare to fail, your comfort zone will symphony. His periphery.” ”Eventually, the amount of grabbing the audience’s attention. ence. Every speaker applied this rule not expand. personality, his- toilet paper rolls will level to ten.” In antiquity it was taught, that in his or her own way. Brian Tracy What, if your next speech turns out tory, appearance, Imitation throw in your personality! Let your one of the best ways to evolve as a mocked Nokia so many times for a whole lot different than any of those and message create a solid entity. uniqueness and creative ideas ”The revenge cycle of being stingy.” speaker is imitation. It’s mimicking, plummeting, that someone might have you’ve given before? blossom. copying – learning from the best role thought it nearly annoying. ”Ways to grow: gentleness, love, daring.” models. Hans Rosling quoted Paavo of share article Titta’s favorite When we meet a good speaker, we Saarijärvi, a folklore hero, and rec- dare to be human! esa brings speak- ing about feelings and basic human often feel a WOW! ommended spending leisure time in values to the business world. Exercise Knowledge

14 Nordic BusiNess report August 2013 August 2013 Nordic BusiNess report 15 photo: paula ojansuu august 2013 Nordic BusiNess report 15 The inTerneT’S

Wikipedia is a virtual tour de virTual Tour de force on the internet. Jimmy donal Wales, the man who created force it in 2001, definitely created magic. on he believe that Wikipedia could one came up with a way to create quicker the web.” It can also be described as a day beat Encarta Jimmy answers that entries. The first wiki went live on privately owned free web hosting ser- June 10th, 2013 we he believed it could, but wasn’t really Nupedia on January 10, 2001 and vice that maintains over 200,000 wikis had a chance to have sure of it. “We had a good belief in the five days later the site was renamed on a wide variety of subjects. Part of concept. -- I thought it might become a Wikipedia. By May 2001, non-En- Wikia is Wikia Entertainment, which a discussion with this top 100 visited website on the internet, glish Wikipedias were launched. grew 90 percent between 2010 and rainmaker. says Jimmy. According to Jimmy Wales’ website, 2011. Another part of Wikia is Wikia Wikipedia originally was intended to Video Games, which contains 65,000 if at First You don’t succeed serve as a collaborative “wiki-based game wikis and 2.48 million pages The STory of Wikipedia & His earlier ventures didn’t succeed, site,” for encyclopedic content to be of gaming content, and averages over proving that the old adage is true: submitted to Nupedia, which was yet 25,000 user edits a day. if at first you don’t succeed, try, try quickly eclipsed by Wikipedia. When again. In 1996, Wales co-founded the asked if there is something businesses how to Best use Wikipedia Jimmy WaleS dot.com company, Bomis with Tim could learn from this, Jimmy’s general The site itself describes the ideal arti- Shell. Bomis stood for Bitter Old Men advice is to be open and open up for cle as “well-written, balanced, neutral in Suits, and featured “web rings” your customers to contribute. If you and encyclopedic, containing compre- At the very top of Wikipedia’s home When asked, Jimmy confirms this was publish, unlike a print encyclopedia. around popular search terms among look at Wikipedia, we really should hensive, notable, verifiable knowl- page, it is proudly proclaimed that the core mission of their venture right Hence the reason that its contents can male users. Trying to find the -com take this advice seriously. edge.” The articles deemed to embody it is the “number five website in the from the start. be provided free for anyone to use. pany’s website proves futile, as it has Jimmy himself hopes he would all of those attributes are called Fea- world.” The statistics for Wikipedia’s In early 2000s there was probably virtually disappeared despite having have made mistakes and learned tured Articles and have a small star in page views are rather impressive: as More Than an encyclopedia no one who would have believed that served as support for Nupedia and from them faster. He wishes they had the upper right corner of the article. of February 2012, Wikipedia attracted Wikipedia is more than an online en- Wikipedia would one day be bigger Wikipedia. The articles deemed to be second best 470 million unique visitors monthly. cyclopedia. The word Wikipedia sheds than Microsoft’s Encarta, for instance. Before creating Wikipedia, Wales “Be open and open are called Good Articles. It may take Over 77,000 active contributors work some light on just what the site is and Microsoft had a huge number of pro- founded Nupedia, his first attempt months or years for an article to even on 22,000,000 articles in 285 languag- does. It comes from wiki, which is a fessionals and resources building at creating a free online Encyclo- up for your customers achieve “good” status. es. Hawaiian word meaning “quick” and up their electronic encyclopedia and pedia. Nupedia was a total failure. to contribute.” How should someone best use Wiki- Named of Time Magazine’s “100 encyclopedia. It is multilingual, free Wikipedia tried to build up one on Articles didn’t appear on it. The dif- pedia? Many university students have Most Influential People,” Wales cre- and allows users to edit entries. In oth- a voluntary basis with “unprofes- ference between Nupedia and Wiki- started with Wikipedia faster, when heard the professor say: “Don’t touch ated Wikipedia to take the encyclo- er words, it is a collaborative project. sionals”. As we know today, Wiki- pedia is that it had a system, which they saw that Nupedia is not working. Wikipedia, it is not reliable.” Jimmy pedia out of the domain of academia, The differences between Wiki- pedia is the biggest and most popular required very qualified contributors, Another advice for businesses: make agrees to a certain degree. “It depends and into the hands of the general pedia and print encyclopedias or even encyclopedia there is. Even the mighty and it took too long to write articles. mistakes and learn faster. what you use it for”, he says. A uni- public. “The openness and growth of Encarta are vast. It is not crafted by Encarta had to be closed down because “It was simply too heavy and difficult. Three years after launching Wiki- versity student, for instance, could get the internet inspired us”, says Jimmy. scholars but multi-users, and it is con- it couldn’t compete with Wikipedia’s There was a heavy peer-review pro- pedia, Wales co-founded Wikia, Inc. an understanding of the whole picture As the quote on his website puts it, tinually created and updated. When an popularity. This example really has cess involved”, says Jimmy. “It wasn’t with Angela Beesley. Wikia is a for- from Wikipedia, but then concentrate “Imagine a world in which every historic event occurs, an entry on it shown us what crowdsourcing can do. until the wiki idea came about that this profit company, and is self-described on other resources for more detailed single person on the planet is given can happen within minutes. And one Probably the only men who had any encyclopedia really took off.” as the “world’s largest network of col- information for academic research. free access to the sum of all human of the biggest differences, from a busi- belief in this voluntary project were Wales and Larry Sanger, who laboratively published video game, Jimmy is very happy with the knowledge. That’s what we’re doing.” ness end, is that it doesn’t cost much to the guys behind it. When asked did Wales hired to work on Nupedia, entertainment, and lifestyle content on quality of Wikipedia. He tells us that

16 Nordic BusiNess report August 2013 August 2013 Nordic BusiNess report 17 story by gina-Marie cheeseman Simplify Leadership Let experienceS Speak for themSeLveS:

“In a modern multicultural organization where the formal structures are becoming less relevant, individuals with strong leadership and interaction skills are needed to create superior virtual teams. Deep Lead® is a simple but yet effective tool for us to develop our people.” Ari Peltola, Managing Director Oracle Finland Oy

“The Deep Lead® model bundles many generally accepted best leadership practices into a smooth package.” professor Pekka Mattila, Group Managing Director, Aalto EE

Company head- quarters in New “The Deep Lead® model has helped our Business Area York City management team to speak the same language, be clear about the direction and drive change.” “Don’t touch Wikipedia, it is not reliable.” Jari Rosendal, President - Non-ferrous Business Area, Outotec Oyj they have worked hard to make it reliable. As an example, everything 4,500,000 needs to be cited. It is incredible how 4,000,000 Number of articles much you can find on Wikipedia and on en.wikipedia.org 3,500,000 how easy and useful it is in most cases everyday. The site recommends using 3,000,000 “Leadership ensures that nobody is left alone even when mistakes it “carefully” for research. Check the 2,500,000 are made. The Deep Lead® concept has been sources listed at the bottom of each 2,000,000 entry. And if you find that something a versatile tool for us in a variety of projects.” 1,500,000 is incorrect, become a Wikipedia user Laura Valli, M.Sc.(Admin), 2nd Lieutenant. and correct it. That’s the beauty of a 1,000,000 collaborative, online encyclopedia. 500,000 share article 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Deep Lead Oy, www.deeplead.com The STory of Wikipedia &

Jimmy WaleS If you want to simplify your leadership, come and listen: 18 Nordic BusiNess report August 2013 August 2013 Nordic BusiNess report 19 story by gina-Marie cheeseman / photo: claudio papapietro helsinki - turku - Lahti - Jyväskylä - oulu www.deeplead.com/NBF

ah Believere´S VG, as he likes to be called, clari- • connect the dedicated team with innovation. Therefore the new growth fies that good ideas alone do not make the performance engine so it can law is innovation”. innovation. After having worked with leverage some of the capabilities Consequently VG urges companies CEOs and top management teams of of the core. in Europe to think about innovation more than a quarter of the Fortune 500 VG particularly emphasizes the now. After analyzing the many reces- firms, he concludes that companies do third principle: “Evaluate the perfor- sions Western economies have expe- not suffer as much from the lack of mance of the innovation leader – not rienced over the last 100 years, he ideas as from the inability to convert based on sharp and financial mea- points out yet again three results. The these ideas into impact. He has spotted sures, but based on the ability to learn most striking ones are that recovery three reasons why coming up with from experiments”, VG teaches. always lasts longer than recession ideas is easy, but execution is tough: itself and that those companies who “Even after the innovation has Questioning the survive recession and prosper later become successful, people always status Quo is key are the ones who have invested during relate to the person who carried This also flows into the foundation recession, preparing for growth by viJay the initial idea and not to those who of innovation: creating an innova- building sufficient competences and turned the idea into innovation”. Exe- ”Loremtion mindset. ipsum In this taskdolor recruiting sit amet,ensuring they would be ready for cap- cution on the other hand is boring, sufficient people from outside of the italizing as soon as recovery began. tenacious, slowed down by an abun- consecteturcompany or even fromadipiscing outside of the elit.So, even when times are rough, VG dance of tiny little details, and it costs industry is crucial. Innovation needs recommends focusing on scraping resources. And at the end it is not Nuncpeople, idwho felis are able enim.” to challenge the together at least enough investments govindaraJan recognized all that much; which is status quo. Especially successful busi- now for enabling growth in the future. It is not uncommon to call economists and consultants of the likes of unfair. Only during execution there is nesses tend to go into preservation Vijay Govindarajan a chance of failure. VG intentionally mode assuming, their way of doing Turning Logic upside down gurus. His opinion and advice is sought after avoids the word risk. Mastering the things is the only way, because it is At this point VG generally turns to his share article throughout the world of management, business role of a motivating guru he chooses working. “Questioning what you do own innovation which already is seen the term opportunity. From where he is the starting point for creativity and as a historical turning point: the con- and science. stands, the innovation process enables innovation; that is the key.” And so, cept of reverse innovation. It has been creating perfect products by learning according to VG, calling in enough rated one of the ten big ideas of the de- Vijay Govindarajan is called a guru be his calm charisma and the mild yet ples consist of catchy trinities (groups of from failure. “Learning” being the outsiders means creating the neces- cade by Harvard Business Review and because of the simplicity of his words firm voice when explaining his beliefs. three). Another hint at his “guruism” as operative word for the professor when sary innovation mindset. asks no less than paradigm alteration, and the depth of his belief they seem His faith lies in innovation. one might call it, as trinities have always asked, how managers can actually In his doctrine innovation has as it means turning management log- to arise from: a simplicity that makes played an important role in beliefs all create innovation: become the central way to achieve ic upside down: Whereas historically him special in his branch, a simplicity over the world and throughout the ages. business growth. He would even go so multinationals have made innovations Trinities of Principles • Form a dedicated team with new that easily convinces and leaves no This above chosen trinity for describ- The age we live in and the obsta- capabilities and new processes. far as to say, the only way: “If your in rich countries such as the US and room for doubt, and a simplicity that ing the simplicity which makes Vijay cles it presents to management are his the core business, which Vg calls organization has to grow, and even then sold those products in poor coun- masters even the most complicated co- Govindarajan´s speeches and books so field of specialty. How can companies the performance engine, cannot grow fast, while the overall growth tries like India, reverse innovation nundrums of our time without actually appealing was no accident; it is rather be successful despite globalization and do it. in the world is slow, you have to find means doing exactly the opposite. being too simple, but instead plausible supposed to emulate one of his habits. recession? His simple answer: through • treat innovation as an experiment. new products, new markets, and new Exploring how a product which has and profound. Another reason might All his replies, explanations and princi- innovation. customers. Another word for that is: been developed in a poor country for

20 Nordic BusiNess report August 2013 August 2013 Nordic BusiNess report 21 story by Kristal davidson / photo: Vg mediakit “Therefore, if you are a small company in a rich country, you have a better chance of innovating in a poor country.” poor people can also be made appeal- ing to rich customers in rich countries is the essence of reverse innovation. Its core is not to find out what custom- ers need, but to create new needs. “Reverse innovation is one very That in his eyes is old world thinking: sees it as a means to regaining the significant growth opportunity for “We have to convert those non-con- respect and trust of the general public multinationals in the next several sumers into consumersby innovating which has lost faith in business as an decades”, VG states. And as simple as products which suit them and enable institution and questions CEOs and this mantra might sound, it advocates them to become consumers.” One of executives being entitled to leadership profound change and revolution in his favorite examples is the cell phone. in society and politics. Of course, VG the minds at numerous headquarters. Only 15 years ago it was considered a agrees, business does indeed possess According to VG all European com- luxury in India which only very few a dark side. But in the view of the panies should target emerging markets people were able to afford. Today innovation guru it is merely caused – not only multinationals, but also there are more than 800 million cell by a few bad apples. In contrast he smaller entrepreneurs and medium phones in India, says VG: “Innovation calmly recites his conviction: “I per- sized companies. is the answer to solving the problems sonally believe business is a force for One of his reasons: Innovation in of the poor. This is not charity; this the good. Without business we would poor countries does not require as is a challenge for innovation and for not have the standard of living that many resources as trying to do the finding viable business models.” we have today. Business knows how same in Europe. “Therefore, if you However pure unselfishness does to innovate, it brings prosperity to are a small company in a rich country, not even need to be the driving force humanity.” you have a better chance of innovating behind reverse innovation, as com- in a poor country. Even with limited panies who thrive abroad can use the Vijay Govindarajan resources you can actually create profit for growth at home. Secondly is the Earl C. Daum 1924 Professor meaningful innovations there.” But in they still require assets at their head- of International Business at the Tuck order to do so successfully VG advises quarters – the before mentioned core School of Business at Dartmouth Col- to find a suitable strategic alliance of the performance engine, which sup- lege and widely regarded as one of the partner there, who fully understands ports the dedicated team abroad. And world´s leading experts on strategy the local market and has all the local third: Ideally the innovations devel- and innovation. capabilities at hand. oped in an emerging country will later Rated #3 Most Influential Business on be introduced to the home market Thinkers in the World on Thinkers 50 unifying Growth with as well, subsequently creating jobs list 2011. conscience there. “Therefore”, VG claims: “In He received several awards for Thereby the innovation guru even order to remain strong and to create excellence in research and was ranked offers comfort to those whose mor- jobs in your own countries, you have by Management International Review al standards might hinder them from to become curious about the problems as one of the Top 20 North American expanding to poor countries. Corpora- of customers in poor countries.” Superstars for research in strategy and tions only service about one billion of VG embodies the German phrase organization. the seven billion people in the world, “fortschrittsgläubig” which means VG claims. This means that the vast believing in progress. And without a majority are non-consumers left to doubt VG is a true believer in reverse the care of charities and governments. innovation. So much so, that he even

22 Nordic BusiNess report August 2013 Be cool and heaT ThingS up This particularly applies to companies employees Make Turning Things inside out which are mainly knowledge based and Their own choices The more complex a task, the more whose main assets therefore are knowl- However, Gratton also addresses the diverse a team needs to be. The more lynda gratton edge and human capital. According to employee level. In her opinion it is not diverse a team becomes, the higher its Gratton, though, most companies are the job of CEOs to create purposeful level of potential innovation and heat. good in one or maybe two of these lives for them: “They can give them But the more diverse a team, the more conditions, but not in all three of them. work that is meaningful and they can complex its management becomes, too. However, a culture of cooperation and make a connection between what an Gratton invites executives not to fear collaboration is absolutely crucial for employee does and what goals the the heat. Nevertheless she is turning building innovative hot spots. This company wants to achieve apart from her eyes towards cooler regions now. means providing an environment in increase in turnover; but in the end She has found out, that more and more which diverse people – meaning di- people have to find their own - pur corporations are not only thinking verse in gender, age, nationality, spe- pose.” Nevertheless – and this she about what is going on inside them. cialization – appreciate and trust each stresses particularly – an organisation They seek to balance inside and out- other and in which they are able to can build interesting work with autono- side and anchor themselves in their lynda graTTon resolve conflicts. Spelling out values my and independence, with good feed- community. Avoiding the term Cor- While the world is engaged in heated discussions and mission statements is not enough, back and coaching, with rotation and porate Social Responsibility Gratton on climate change, a kind of a business though. responsibilities on top of fair payment. speaks about how corporations should Unnecessary bureaucracy in her opin- use their skills in order to address big and management geologist Lynda Gratton ion should be eliminated; instead em- social problems, such as youth unem- share article Giving Gifts is Valuable propagates a rise in temperature: hot spots are How people actually behave on a ployees should be given tasks that are ployment or climate change. “A cor- day to day basis is far more decisive: really necessary. “A lot of bureaucra- poration cannot build resilience by her area of expertise. “Many companies have ambitious cy is based on the fact that people do merely focusing on its inside, it has to values, but nobody ever does anything not trust each other and that they are build resilience in its outside world,” Iceland, the Galápagos Islands and hot spots and diversity walk into the room you can feel the to fulfill them.” CEOs often prove to still using hierarchy,” Gratton states. Gratton points out. Only then volcanic Yellowstone National Park – three Maybe the analogy appealed to Lynda heat.” Therefore she has spent sever- have visions or strategies. But they Instead the role of the CEO should eruptions can make the corporation examples for what beauty hot spots Gratton as her manner of explaining al years on analysing what can bring should not focus on that alone. One lay in orchestration. This means be- stronger instead of weaker by spitting can create. Not only with their gey- and talking about her findings could about such a rise in temperature and aspect, which according to Gratton is ing cool in general and heating things out innovations and fertile soil for a sers spectacularly letting off steam, also be described as positively bubbly. has found hints on two levels: man- far too underestimated, is the language up from time to time by creating hot flourishing future. their brilliantly coloured hot springs She is full of recommendations, which agement and employee. or narrative: “By using a language of spots whenever and wherever neces- or bubbly mud pots lazily presenting she is keen to share. As founder of the Addressing the management level, cooperation with terms such as `we´, sary. This certain degree of coolness is Lynda Gratton their damped explosions, but also with so called Hot Spots Movement the Gratton defines three important condi- `team´, `colleagues´ or `inclusion´, the essential as it lies within the nature of is the Professor of Management Prac- the rich diversity in flora and fauna Professor of Management Practice at tions for generating an innovative and senior leaders are basically describing volcanic hot spots, that most of the pro- tice at London Business School. She which grows on the fertile volcanic London Business School recommends effective buzz: in a linguistic way, what they want the cesses going on inside are not visible has written several books on organi- soil. Diversity and hot spots play im- a rise in temperature for companies in company to be like.” Whereas battle- from the outside above. If corporations zational behaviour, partly based on • creating a culture of trust and portant roles in Lynda Gratton´s work order to achieve innovation. In most cooperation, field analogies like `fight´ or `struggle´ set exciting tasks and bring dedicated her experience as Chief Psychologist and publications on organizational be- organisations everything goes on at discourage cooperation. people together in diverse teams and at British Airways and as Human Re- haviour. Undoubtedly a prudent anal- a mellow temperature on a routine- • building networks that encourage The second aspect Gratton men- networks, if they create open inno- sources Director for PA Consulting diverse people to come together ogy, as it allows her to spell out her ly day to day basis. “But every now tions, is mentoring and coaching. vation platforms, where ideas can be Group. In 2011 The Times ranked her and that become a source for plausible and motivating messages in and then you find a place and a time different ideas, and Actively mentored and coached by shared safely, then diverse ideas can as one of the top 15 Business Thinkers a powerful way. where there is a great deal of energy senior executives, people live a coop- boil and bubble for a while within the in the world today. and excitement within and around a • designing exciting tasks and erative culture. “The gift in coaching hot spot and finally erupt in an import- team,” Gratton describes her observa- engaging visions. and mentoring is the gift of time and ant innovation. tions and continues: “The minute you attention,” Gratton explains, “both are very valuable in a corporation.”

24 Nordic BusiNess report August 2013 story by Kristal davidson The Softer Side of Jack Keep costs of Welch corporate cars in check. Mr. hans-peter siefen and I had the unique opportunity ALD Matrix is ALD Automotive’s unique leasing model where you of interviewing Jack pay only for the actual kilometres driven. The rent guarantee starts Welch. Expecting to right from the beginning of the agreement − no ties to an index, interview a cold-blooded no changes in the interest rate percentage and no changes in the businessman, we were residual value. Sign up to a flexible agreement now, with no surprises. Read more at aldautomotive.fi disarmed by his warm More information: laughter and a request: “Just call me Jack, ok.” Jack Welch at his private office inside his New York City apartment.

Surprisingly, Jack did not put the issue in a nutshell. Instead, he said: “In general, I don’t have any great argument.” Jack encourages ques- tioning the present and dreaming about tomorrow in right proportions. What Makes a Good ceo? So we shall. Straight to the point. Jack does not nominate any TOP CEOs. There are Today’s Big Word is “agility” so many good CEOs, and the world Now, this should be an issue that will has totally changed during the last 30 show us the true colder side of the years. When Jack first became a CEO Jack Welch. Having been the CEO of in 1980, there were a lot of ceremonial such a large company, surely Jack has CEOs. Since then, a lot of positively faced a huge amount of bureaucracy. aggressive and hard-working hands-on “Creating massive reports and need- CEOs have seen the daylight. Mean- ing more and more data rather than ing, they have seen that the world in acting, was something unacceptable.” fact changes, and in order to be able to In an organization you get the behav- succeed, they have to change as well. ior you reward. The bigger the organi- What then makes a good CEO? It’s zation, the broader the behavior needs somebody who can align a mission. to be outlined. Somebody, who can define where the So, what is this in practice? If you company is going and why – and who reward some behavior, you will get is able to explain it to others so that that behavior. It is as simple as that. they understand the mission. This does If you reward behavior which is not not sound like a difficult task to you, aligned with your mission, you are does it? The more we add to the good- leading your people in the wrong CEO-basket, the heavier it gets. direction. A good CEO can also define how This is where Jack punches the the company will reach its destina- air out of many: “Bureaucracy is not tion. A good CEO becomes a great aligned with the company that wants CEO when he or she is able to fill the to be fast and agile. So you have to hearts of the people in the organiza- be rigorous about the behavior and tion with the where, why and how. It its measurement.” In addition to ”If you reward behavior which is not aligned aligns people’s behavior with the mis- rewarding ROIs and sales, you should sion. Now hold on for a moment! Jack also reward five to six behaviors you with your mission, you are leading your is known for his harsh style and firing want. the bottom 10% managers. He now On avoiding bureaucracy in a small people in the wrong direction.” speaks of influencing people’s hearts company striving to grow, Jack told and affecting their behavior. a true story from his early years as a CEO. He had spent a lot of time with What could Be Better in Sam Walton of Wal-Mart, which was Layers end up creating a slower orga- Do not get lost in a rigid organization, told us what made GE so successful not? A person not fulfilling the expec- today’s Business coaching? growing rapidly while Jack was frus- nization. “Don’t make that mistake,” where an employee should go through during his years. They knew where tations was asked to leave. Finally, the Having his own university MBA pro- trated with all the bureaucracy, which Jack reminds with experience. some other person to talk to a certain they were going, why and how. GE Jack Welch I expected to interview! gram, Jack is a perfect person to eval- had been built before ‘Jack’s era’. Jack talks about a simple and con- person. Do not bind the employees had 5,000 people working with these What about the combination of uate today’s business coaching. Would As Jack was urging to get bureau- crete thing that may not always come with a corporate calendar and plan- behaviors to get GE where they want- high values and low performance? there be anything that annoys the Jack cracy out, Walton grabbed the bull by to a manager’s mind. Let us assume ning sessions in March leading to ed to go. Certainly, there must have been some. Welch? Without question, one should the horns and worked hard not to let you have 15 people reporting to you, budget reviews in November. So, this is repetition with concrete This group got a second chance. There stop to consider business coaching is bureaucracy in and end up in the same and you think you should have a man- I still can’t see a sign of a cold- numbers, examples and results. At is still another combination, right? contemporary enough. Are we teach- situation as Jack. ager to help you. Instead of creating blooded businessman. GE, they measured the behavior rigor- Low values with high performance. ing and coaching for 2013 to 2020 – So, remember this: do not let another layer between you and your ously, at least twice a year. If a person Jack: “Those are the persons who end or is everything based on year 2000 bureaucracy in. One concrete mistake employees, let them do their job. Your What Made Ge so successful? had high performance in numbers and up corrupting organizations.” techniques? Are we teaching enough you can make is to give a title instead job is to think about the future. Instead of hearing something truly high performance in values, he or she With this GE ‘cleaning system’, for the future? of a raise. Titles end up creating layers. The big word today is “agility”. awesome, we got a déjà vu when Jack was doing what GE wanted. And if they ended up creating great teams.

28 Nordic BusiNess report August 2013 August 2013 Nordic BusiNess report 29 story by Jukka Niemelä / photo: Brooks Kraft Jack could not name any certain man- tice the behavior needed. There you go cruel. In fact, by evaluating and dif- ager, who was behind the success. again – communicating with people is ferentiating people you actually help Instead, he emphasized and empha- vital. them to move on to some place better sized the word team. It is all about the After Jack got promoted, he inher- for them. All this is about creating a team. What is a team then? A group of ited good businesses as well as bad great team. people. Jack has his message: “It’s all businesses. There was a twist in the Jack admits that evaluating and dif- about the people.” Add to that “right” bad businesses; they had good people, ferentiating is hard. Managers, who and you get success, as we know. who were not able to fix the business. are not able to do that, should not be Summing up the agility issue, Jack This taught Jack an important lesson: a managers. Evaluating and differenti- says the only thing he would do differ- good business is a lot easier to manage ating people does not mean you have ently at GE is to act faster. No matter than a bad business. to be cruel or say that a person is no who you are or what you do, you never Before Jack became a chairman, he good. Can I again see the softer side do things fast enough. How many grew for 20 years, gradually increasing of the Jack Welch or what? This man people do you know, who say they his responsibilities and getting to see is a living legend, as well as a genius. wish they would have waited six more all kinds of businesses. Whenever he months to make a certain decision? faced a weak business, he got rid of “DO NOT LET it. And, as he got rid of it, there was resistance. His recipe was plain and BUREAUCRACY IN.” “No manager has a simple. He drew a chart with two right to lead anyone, items: 1) Businesses GE was in and wanted to keep, and 2) Businesses that share article unless he shows GE is not a leader in. Now, the task for them where they the second item was to either a) fix, b) sell, or c) close down these businesses. stand.” Once again we see the cold- blooded businessman, and for a good reason. Jack gave the business in a Glance at Jack’s question a two-year time span. The Management Principles business should be fixed or else they Jack likes Peter Drucker’s thinking. would either sell it or close it down. So do many, as it is a good basis for That is some pep talk, huh? At that business-like thinking. The rest of very moment everybody knew where Jack’s management principles are just they stood. common sense. Things you see around One of Jack’s core management you every day, but not always consider principles is that no manager has a as being ingredients for your manage- right to lead anyone, unless he shows ment. them where they stand. Nobody has You can learn a lot about people the right to work for anybody, if he if you manage sports teams, or from has to wonder whether the manager playing many sports. Having a clear likes him or is happy about his perfor- distinction between good and bad cer- mance. He has to be told. Period. tainly helps you. Working your way up from the grassroots makes you under- Please, Do Differentiate! stand the business as a whole, and all People are differentiated at grammar the people in it. Jack himself was the school. At high school. At a football first employee in GE’s plastics - busi team – and many other places. For ness, which later became a 16 billion some reason, differentiating people is dollar branch over the next 20 years. seen as a bad thing at work. Jack en- Since Jack was the first employee courages to differentiate and to forget in the plastics business, it was obvious the stupid reasons for not doing so. he had to hire people to be able to Where does this lead to? It is per- grow the branch. After hiring the first fectly okay to evaluate older people employee, he had to communicate as well as 10-year old schoolchildren with him, in order to have him prac- or football players. Evaluating is not

30 Nordic BusiNess report August 2013 ”Apple showed the market that people Speed of change don’t like to press buttons.” acceleraTeS, BuSineSS principleS remain

“Apple is certainly still very much ”Leadership is about alive and well, but obviously the stock price tells Apple also is facing very developing people” hard times.” ture fast enough. Some other com- “Leadership is about developing After the depression, we have seen pany hires the white-collar CEO and people”, says Peters. It is not a good the economy come back up reasonably the employees get the pink slip. Who vision and riding on a white horse. At well. The surprising side of this coin is wins? this point Peters pulls out a surprising we have not seen the jobs come back. Peters says the entrepreneurial card: “If you are a manager of a sports Mr. Tom Peters, a best- It seems we are in the midst of a struc- opportunities are infinite. They have team, people do not ask you to define tural change rather than economic been infinite since the industrial rev- a vision or ride a white horse. They selling author of many change. Surely, those who can adapt olution. So, rather than sticking to the ask you to build talent.” When inter- business books, says most to the structural change will survive present we have always done it like viewing Mr. Welch, we found out he better than those who cannot. And, this (and that is why you always only learned a lot about people when he of the principles in his first there will be companies who will lead get the same results) type of thinking, was working with sports teams. masterpiece In Search of the structural change. For example, one should live in the moment and What can Peters teach us about the Tom Apple showed the market that people build a system to stay on top of the business principles, which remain the excellence (1982) have held don’t like to press buttons. I say that change at all times. If you had worked same whilst the speed of change accel- up “pretty well.” Most certainly at that time, Nokia truly became a fol- on a technological project 25 years erates? Now we get into a very cru- lower, not a leader – first time in its ago, you would have, for example, 45 cial topic – sales – Peters says in every they have. history. out of 50, people in the project would culture the most important skill is lis- peTerS In his book Talent (2005), Peters come from your company. Today, the tening. He told a theoretical example says we have no option. “The harsh same amount of people in a similar of him being a French salesman at Those young professionals, born in on Since the technology has wiped out How is it then possible to beat a news: This Is Not Optional. The rein- project would come from 40 compa- Airbus, negotiating with a sheik in should be “in” the 80’s, have basically many time bandits, at the same time Goliath? “Somebody, somewhere, vented you and the reinvented me will nies from 14 countries and three conti- Dubai. More important than trying to lived their lives with (or even in) the it has given us a huge amount of time is moving faster, changing the tech- have no choice but to scramble and nents instead. A wonderful example of sell an airplane would be getting in the internet and mobile technology. This to focus on the essential; develop- nology and so on. This is some- add value in some meaningful way.” a structural change! head of the client. Try to understand means that for us 70’s children and ment, sales and production. Peters said thing I think nobody would have In Finland, you can read about this in In this turmoil we are at the his way of thinking and the culture older, it used to be perfectly ok to wait market leaders like Nokia and Sony – anticipated. We watch companies newspapers, magazines and columns. moment, having the speed of change he lives in. Is there any other possible a week for mail. All the technology the best of the best, as he says – can be come and go.” Not giving any exact Once a paper mill worker, always a accelerating all the time, we need way than listening? No. around us has forced us to speed up. caught very quickly. At this point we prophecies, Peters says it is hard to paper mill worker. The factory CEOs winning leaders. As Peters writes share article If you are not able to, you will lose the all can agree, as we have seen Nokia believe for example Google is the have not been able to change their and speaks about management, battle sooner or later. struggling and losing its market share. market leader ten years from now. business, organizational or cost struc- how does he describe leadership?

32 Nordic BusiNess report August 2013 story by Jukka Niemelä August 2013 Nordic BusiNess report 33 Discussions resulted in a dis- measures. These measures should exact operating principles becomes tinction between a minimum level enable protecting the focus by closing increasingly difficult and even irrele- and best practices. Minimum level down unsuccessful projects early.. vant. It is important to raise the sense issues for instance include board Finally, it should be emphasized of purpose and strong vision at the agenda and composition, paper- that sales should never be a `too oper- center, since they are the drivers of Esa Matikainen work, CEO selection, and remu- ative’ issue for a growth-oriented com- successful companies. Future boards neration. The aim at the minimum pany’s board. The board should have need to figure out how to contribute, level is to let you focus on devel- sales and customers at the top of the not just in formulating the mission oping the actual business. A good agenda, thus helping the entrepreneur statement, but also in extending its from chaoS benchmark for having the paper- in creating a sales and market oriented contribution to strengthening the core work in order is how long it would culture. In today’s world applying of any growth-oriented company. take your company to prepare for a due diligence – weeks or hours? To groWTh Additionally, an ownership struc- instructions for a Growth company’s decision-making ture, which looked good at the and Management start, easily declines over time not serving its purpose at a later stage. ToP 10 Examples include a board member MiNiMuM suing the company, but still having a board seat guaranteed by the LeVeL For the last few years Finland has shareholders agreement. been desperately searching for “a new Best practices include guide- 1. Board meeting practices and 6. Financial management Nokia”. We have already seen some lines for aspects like diversity, agenda and cash flow successes, for which the companies access role, focus and inspira- A carefully, beforehand prepared Follow the company’s economical Rovio and Supercell are the most tion. Best practices are expected agenda always includes certain situation actively. the board is prominent examples. With the right to make a contribution, if they standard issues, such as financial responsible for the cash flow and skills, timing, hard work, and in most change the way that your board situation, cash flow and sales own capita. cases with trial-and-error as well, aims to add real value to the busi- estimates. these companies have grown from ness. Board work is still about 7. ceo nomination ideas into fast growing, international constructive critique and `asking 2. Paperwork remember that the different situ- business. the right questions’. However, Make sure all the material is ations and development phases Generally, the mindset in Finnish at least as importantly it is about stored carefully and properly, and of the company require different companies is conservative. According paving the way for when things get undersigned. management skills. to Boardman’s study of 350 Finnish complicated. The board members organizations, companies have a high should use their networks. They 3. Board composition 8. Basic practices of hr preference for profits over growth should prove access to potential compose the board so that there management with the exception of angel-invested customers, distribution channels are also external members, such ensure the company has ap- companies, and are not willing to take and finance, providing enthusiasm as an investor and a board expert. propriate basic practices of Hr risks, despite them being necessary and energy as well as a variety of management. A growth company for growth. Surprisingly, boards were views and solutions. The managing 4. equal treatment of will always recruit and growth’s found to be more growth-oriented than director should leave the meeting shareholders precondition is a right team. managing directors, thus questioning fully energized, because he or she Make sure the board members do the general picture of a board’s role got solutions for the most critical not speak for only certain owner 9. shareholder agreement in supervising big-ego CEOs from issues at hand. or a group of owners, but for the Make a shareholder agreement to entering too risky operations. Furthermore, strategic deci- whole company. create clear rules in the company. How to bring more companies from sion-making remains at the core of Make sure everybody under- chaos to growth? Boardman 2020 a board’s activity. However, more 5. strategy and its stands every clause of it. gathered a group of entrepreneurs and emphasis should be put on moni- implementation organizations from the Finnish inno- toring the implementation of stra- the board is responsible for 10. rewarding and vation ecosystem aiming to provide tegic themes or projects with a strategy and the ceo for imple- compensation practical, experience-based guidelines right set of operative and strategic menting it. setting targets must instead of only monetary reward, for decision-making in growth ori- be clear and well planned for both consider a complete rewarding ented companies. the company and the ceo. with basic salary, bonus, other benefits, shares and options.

34 Nordic BusiNess report Aaugustugust 2013 august 2013 Nordic BusiNess report 35 photo: paula ojansuu 14. inspiration 18. Focus ToP 10 create an atmosphere in the board Focus on issues that bring the meetings, which is inspirational growth and profitability. Elimi- BesT enough and suits your company nate all apparent work, such as PracTices culture. reports that nobody reads. 15. Will of owners 19. sales and marketing 11.diversity Make sure the board is aware of orientation Acquire board members, who the will of owners, and the will of remember sales create growth. have versatile skills, education taking of risks. the will of owners A growth company’s board can- and experience background, should reflect in strategy, goals and not have sales as ”too operative” personality, visions and networks. prioritization. task. The Road to Comfort 12. contacts and networks 16. short and long term goals 20. Purpose and Audi adaptive air suspension. utilize board members’ contact Keep the short-term goals realistic meaningfulness network of important, potential and credible to be able to realize Keep purpose and meaningful- Standard on A6 quattro Business models, clients, partners, societal opera- them. dare to dream in the long ness in the epicenter. Money is starting from 63.866 €. tors and investors. term. not the only motivation or a goal.

13. Quality of board meetings 17. Financing need, innovations Focus on strategically important and strategy issues and selected themes. only consider the actions which may be financial situation overview is executed with the present financial share article never sufficient enough. grounds, and when and where you get the extra financing from.

Use the following four-fielder to examine the need of improvements in your own company’s board work. Place the issues in the fields according to the importance in your company. Start developing the board work from the four-fielder’s top left corner – from the issues that are not in order.

1. Board meeting practices and agenda reat 2. paperwork g

3. Board composition

4. Equal treatment of shareholders AN ce 5. strategy and its implementation

6. Financial management and cash flow port M i 7. Nomination of ceo

8. Basic practices of Hr management

9. shareholder agreement

mall Supremely comfortable on bumpy roads, but extremely 10. rewarding and compensation s Bad dynamic when you hit your favourite twisty bit. Audi preseNt situAtioN good 11. diversity adaptive air suspension gives a ride so compliant you have 12. contacts and networks to drive it to believe it. Read more at audi.fi .

13. Quality of board meetings 17. Financing need, innovations and strategy

14. inspiration 18. Focus Audi A6 Sedan Business 3.0 TDI quattro S tronic 150 kW (204 hv): price without car tax: 48.260 €, estimated 19. sales and marketing orientation 15. Will of owners car tax 15.606,02 €*, total cost 63.866,02 €. Car benefi t tax 1125 €, limited car benefi t tax 930 €. Combined 16. short and long term goals 20. purpose and meaningfulness fuel consumption 5,7 l/100 km. *CO₂ emissions 149 g/km. Destination costs will be added to the total cost. Model shown with optional equipment.

36 Nordic BusiNess report August 2013 Petri Parvinen perSona in canaliBuS

Contemporary research on the efficiency and effectiveness of sales hovers above two key questions: adaptive interaction and value added.

Researchers and managers alike have noticed that the match between the customer’s and the salesperson’s personalities and interaction styles is more important than the salesper- son’s personality or skills. “Lika bra leka bäst” (Swedish for ”equals play best”). Sales management is more about matchmaking than about train- ing or metrics. Simultaneously, the salesperson’s role in value creation is changing rap- idly. The pre-sales information and search function is dominated by online engines. Electronic word-of-mouth is reducing the salesperson’s role as the one capturing value in persuading to buy or in simply cheating the cus- tomer out of his money by promising more than one can deliver. The world will know.

The Leading Relationship Bank - Corporate & Institutional Banking

38 Nordic BusiNess report August 2013 Augustaugust 2013 Nordic BusiNess report 39

1608_P_Nordea_CIB_205x132,5.indd 1 12.7.2013 8.58 ”No, I don’t want that newsletter. Don’t push it. Take me off your list!”

Both of these issues are emphasized by the fact that customers grow in- creasingly lazy and intolerant towards regular product oriented sales and marketing. No, I don’t want that news- letter. Don’t push it. Take me off your list; you’re the third person calling today. Rather not meet. Couldn’t be bothered. Not interested. What’s in it for me? *sigh* OVER 100 FLAVORS SERVED Research suggests that different OUR APPS ARE DELICIOUS LET’S CREATE YOURS TODAY people are fundamentally, even genetically, different in terms of how they prefer to be approached. Or, rather, what they’re prone to. Sales- www.qvik.com people need to develop and assume approaches that create value for the lazy individual and enable both matchmaking and personalization. It’s about assuming stronger per- sonas - derivatives of personalities. Enter the mothers, maids, janitors and handymen, shrinks, and engineers as salespeople. These personas are the key to efficiency, creating contempo- rary value and providing true solutions that can be cashed in. The latest stuff in sales research deals with the changes in and dif- ferences of personalities in different channels. We all know how our behavior changes in Skype, online chats, emails, even phone calls. We have recently discovered that people actually react differently to different approaches depending on the channel they are in. In particular, the human has a specific role in multichannel persuasion. He or she MUST also be left with something to say. This beats e-commerce anytime. Persona in canalibus.

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40 Nordic BusiNess report Aaugustugust 2013 August 2013 Nordic BusiNess report 41 nordic ThinkerS 20 – The greaTeST BuSineSS ThinkerS of similarly to 2012, The nordicS Nordic Business

1. daNieL ek, FouNder oF sPoTiFY (sWe) Report continues to follow the example 2. NikLas ZeNNsTröM, co-FouNder oF skYPe, FouNder oF kaZaa (sWe) set by its American

3. BJörN WahLroos, chairMaN oF saMPo, Nordea & uPM (FiN) counterparts and to produce various 4. JørGeN ViG kNudsTruP, ceo oF LeGo (deN) interesting ranking lists 5. PercY BarNeVik, ForMer ceo aNd chaNGe driVer aT aBB, of the people in the FouNder oF haNd iN haNd FouNdaTioN (sWe) business sphere. These 6. cLaus MeYer, GasTroNoMic eNTrePreNeur (deN) rankings tend to be the 7. iLkka PaaNaNeN, FouNder oF suPerceLL (FiN) most popular sections

8. FiNN kYdLaNd, ecoNoMisT, of the business co-reciPieNT oF The 2004 NoBeL MeMoriaL Price iN ecoNoMics (Nor) magazines in the u.s. 9. MaTTi aLahuhTa, ceo oF koNe corPoraTioN (FiN)

10. BJörN LoMBorG, adJuNcT ProFessor Last year, we listed the 20 greatest Speakersforum aT coPeNhaGeN BusiNess schooL (deN) thinkers in Finland. Now it was time 11. JørGeN Mads cLauseN, chairMaN oF daNFoss (deN) for a wider perspective, for a Nordic Thinkers 20. The jury selected to do 20 plus many more Nordic Thinkers, 12. BJörN kJos, ceo aNd MaiN oWNer oF NorWeGiaN (Nor) the ranking is knowledgeable and wide in its expertise. The jury con- International Keynote Speakers and 13. TorGer reVe, ProFessor aT The NorWeGiaN BusiNess schooL (Nor) sisted of six different Nordic wide organizations: Microsoft, Chamber Finnish Speakers and Moderators 14. Mika aNTToNeN, FouNder oF sT1 GrouP (FiN) of Commerce, PwC, Junior Achieve- ment - Young Enterprise, TBWA\ Also, Speakersforum proudly 15. souLaiMa GouraNi, eNTrePreNeur (deN) Nordic and Fujitsu. The task was not an easy one as not too many have a presents André Noël Chaker, 16. JóN siGurðssoN, PresideNT aNd ceo oF össur (is) good view on all of the Nordic coun- tries. This is why each jury team con- the Moderator of the 17. daG kiTTLaus, FouNder oF siri (Nor) sisted of people from different Nordic countries. Nordic Business Forum 18. MorTeN haNseN, auThor aNd ProFessor (Nor) Each jury team built up their own version of the Nordic Thinkers 20 2013 and our 19. siLJe VaLLesTad, FouNder oF BiPPer (Nor) ranking and each of these rankings had a weight factor of 1/6th for the Speaker of the 20. MikaeL hed, ceo oF roVio eNTerTaiNMeNT (FiN) final list. And if some countries were Year 2012 not covered in some of the lists, this was balanced with a mathematical model. 42 Nordic BusiNess reporteport tA augustugust 2013 2013 nordic ThinkerS 20 – The greaTeST BuSineSS ThinkerS of The nordicS

Criteria Surprises

Just like last year with the Finnish One of the biggest surprises on the list Prime Minister of Norway, Ms. Vil- Thinkers 20 list, the essential criteria is probably that the most successful borg Einarsdóttir from Island, used for valuing a possible candidate Nordic entrepreneur, Ingvar Kam- founder and CEO of infoMentor, were: prad, the founder of Ikea, is not on it. Odd Reitan from Norway, co-owner Kamprad was surely covered in all of and CEO of the Reitan Group and the • originality of their ideas the discussions for the list, and greatly Finnish Linus Torvalds, creator of the • practicality of ideas appreciated by all of the jury teams, Linux operating system – just to name • impact of ideas but most of the jury organizations de- a few. The Jury cided to leave him out of this ranking, • results achieved as they wanted to put more weight on Discuss the Microsoft TBWa\Nordic • Business sense the very current business thinkers and sweden: Petteri Kilpinen, chairman the jury team • international outlook business doers. Many other Nordic list on Twitter , Marketing & operations director and chairman of tBWA\Helsinki Eva Fors business giants faced the same fate. #NordicThinkers20 denmark: claes rasmussen, tBWA\copenhagen If the candidate worked in the field Another surprise and a really sad Malou Aamund, Pwc Nordic Territories of research, then the additional criteria fact is that there are only two women director, enterprise director robert schelin, tBWA\stockholm håvard Abrahamsen, partner was set to show the discipline in the on the list. Many of the jury organi- Marco Mäkinen, tBWA\Helsinki Norway: research work. zations had more than two on their David larsson, Sirpa Juutinen, partner Marketing & operations director Fujitsu The overall guidance was that mere own rankings, but as the same female Johan kronberg, partner thinking and research is not enough. names were seldom recurring on the Finland: Jussi Tolvanen, Head of sales, Nordic peter Nyllinge, partner The candidate must have pitched his different lists, not so many did it for Anthony gyursanszky, Marketing & Nørgaard laila, sales director (denmark) operations director ideas into the knowledge of the wider the final list. Staffan Östlund, sales director (sweden) chamber of commerce Junior achievement - business world via lectures, books, Many great thinkers were unfor- Young enterprise blogs or as practical solutions in his or tunately left out, as there could be risto E.J. penttilä, Nordic Business report Finland chamber of commerce Virpi Utriainen, ceo, Finland her business. There was no room for a only 20 names on the final list. Some the work of the jury was coordinated by Anna sioldebrand-Berg, ceo, sweden researcher whose research as such is of the people that ALMOST made it haraldur Ingi Birgisson, Nordic Business report’s editor-in-chief iceland chamber of commerce important but which has not lead into to the list were, for example, Anders christian Vintergaard, ceo, denmark hans-peter siefen lars-kåre legernes, commercialization or is not visible in Povlsen from Denmark, the CEO oslo chamber of commerce the thinking of the business sphere. As and sole owner of Bestseller; Lars share article Maria rankka, we see it, a good idea is meaningless Rebien Sørnsen from Denmark, stockholm chamber of commerce unless it is shared. CEO of Novo; Jens Stoltenberg,

44 Nordic BusiNess report August 2013 thinkers stories by Jukka Niemelä / thinkers illustrator: Karin Holmström August 2013 Nordic BusiNess report 45 Human capital solutions since 1978 JaakkoLehto Executive Search

Global Executive Search•Specialist head hunting•Open recruitment•Aptitude assessments•Psychological perso- nal assessments•Management audits•interim managers• 1 resource profiles. And more.

1. Daniel Ek (SWE) after two years Spotify launched its the time looking for a certain album, ProMotive Group The name Daniel Ek alone may not first legal music streaming service. carry the album with you, try not to Pasilankatu 4 B • 00240 Helsinki • 020 792 4850 • www.jaakkolehto.fi say much to you. One reason for it While Spotify’s free accounts were break it, and then sell it for nothing might just be that he doesn’t often give available by invitation only in 2008, when you get tired of it? interviews. But, if we say this 30-year Spotify launched open paid sub- It is no wonder Ek is the only Swede old Swede is the founder and CEO of scriptions to everyone to manage the on World Economic Forum’s list of ll in our large we 5 the music streaming service Spotify, growth rate of the service. The total future global leaders 2013. Three of p st e ar le b you might just go: “A-ha!” number of Spotify users has reached his visions have become global suc- S e d Ek founded his first company in 20 million by December 2012. In cesses in a very short time span. Many s ! 1997, being only 14 years old. This 2013, the service is available in about companies work hard for a decade and young entrepreneur’s energy and 30 countries around the world. still can’t reach what Ek’s businesses In the heart of the city passion for seeking new opportu- Spotify’s story may sound like a have reached. Like many other suc- nities have led to many successful walk in the park. When they opened cessful entrepreneurs and visionaries, businesses. After his firstborn com- the service on October 7th, 2008, they Ek has held top management positions • The fastest and easiest option for businessmen pany, he has established Advertigo, announced licensing deals with many in other companies. He has worked as an advertising company, which was major music labels. Since every new a CTO at Jajja Communications and • High standard accommodation at affordable prices acquired by TradeDoubler. Another service has zero customers on the very Stardoll, and as a CEO of µTorrent, • Keyless entry, no check-in, check-out or service fees company Ek was strongly involved first day, Spotify too had major costs which is the world's most popular Bit- with, Tradera, a Nordic auction com- and very few paying clients. The com- Torrent client with more than 100 mil- • Safety first! 24/7 Help Desk and live video surveillance pany, was bought by eBay. Shortly pany reported a $4.4 million loss for lion downloads. • Local business-partners for breakfast and free highspeed Wifi speaking; this man has vision, which the year of 2008. Ek’s story reminds me of the turns into Euros. Or Swedish Crowns, One could say Ek has revolution- famous song Video Killed the Radio in this case. If an international market ized the music market. He has cre- Star. leader buys any company, there must ated a service, which might just save Source: be that certain something. the music business from being robbed en.wikipedia.org The deal between Ek and TradeDou- by all kinds of peer-to-peer pirates. It www.iltalehti.fi bler’s co-founder Martin Lorentzon is true musicians and bands complain Other public sources must have been mutually satisfying, as about the compensation not being as these two gentlemen established Spo- good as from CD sales. But hey, would op , C tify AB in Stockholm in 2006. Then, you truly want to go to a store, spend oki kholm, Helsinki, näj en, Stoc Tampere Sei enhag , Turk asa, thinkers stories by Jukka Niemelä / thinkers illustrator: Karin Holmström op u, Va 46 Nordic BusiNess report August 2013 C Por ti, ulu, i, Oulu, Jyväskylä, Lah 2 3

Niklas Zennström (SWE) vice, together with Janus Friis. Three was the guy who eventually made 3. Björn Wahlroos (FIN) bility companies’ boards. In the end Nordea, having a 21,3 % share – while Double victory for Sweden! Quite years later the same guys launched a Microsoft phase out one of its long- We know this bronze medalist from of 2009, Iltalehti newspaper nomi- the government of Sweden owns only similar to #1 Nordic Thinker Daniel proprietary voice-over-IP telephony standing instant message service Win- Finnish Thinkers 20 list in 2012. Then nated Wahlroos as the most influential 13,5 %. Ek, Niklas Zennström may not ring a service Skype, which was bought by dows Live Messenger. How clever is placing second, Björn Wahlroos scored person in economy and business. Wahlroos seems to attract money, bell. But his product does. Zennström eBay in 2005 for $2.6 billion. In 2009 this man? He develops a service, sells well on this pan-Nordic list. He is one In 2006, Wahlroos sold Sampo and so does his son, Thomas Wahl- is the co-founder of Skype and found- Zennström was part of the investment it with a high price, buys it back and of the most known business men in Pankki to Danske Bank at a record- roos. He is a known poker player, who er of Kazaa, among other companies. consortium that bought Skype Tech- sells it again at a triple price. Finland, often being in the headlines breaking price of $5.4 billion. The has won nearly $1.5 million in poker. Zennström is an IT entrepreneur nologies from eBay and re-joined the with his straightforward opinions. bank had been for sale for quite some Like father, like son – determined and a philanthropist. He is now VC Skype board. In the end of 2010 Skype Source: Not every businessman spends a time, and there have been poten- in his passion, risk-taking and hard- en.wikipedia.org and founder of a technology invest- had more than 660 million users. In Other public sources day with the President of Finland, tial candidates as well. Wahlroos’s working. Björn Wahlroos has once ment company Atomico, and a signif- 2011, Microsoft bought Skype for Mr. Sauli Niinistö, together with the skills entered the stage; the timing of said that “Most customers only bring icant figurehead for entrepreneurs in $8.5 billion – being Microsoft’s big- top leaders from Finnish political par- the deal was at the high economical dirt on the bank floor.” True or not, but the technology sector. gest cash deal ever. ties and economical organizations. peak, having the buyer pay the top many people remember his quote. His long online career began over Recently, in February 2013, Zenn- This took place in June, 2013 – and price from a bank in a perfect condi- 20 years ago, when he started working ström was awarded by H.M. The did he not get in the news again with tion. Wahlroos profited from the deal Sources www.talouselama.fi for a European telecom operator King’s Medal of 12th size with a his opinion on Europe having lost its personally, as the value of his Sampo www.mtv3.fi Tele2. By the time it was not very bright blue ribbon for significant con- ability to succeed. stocks rose $21.6 million in one day. en.wikipedia.org common to have a computer at home, tributions to Swedish industry and Wahlroos has been in the banking He and his team worked six years to Nordic Business Report 2012 Other public sources hooked up to the Internet. Zennström society. The famous TIME Magazine business since 1985. He is now the build Sampo Pankki to the shape it was got to work with the exploding IT and nominated him as one of 100 world’s chairman of board in Sampo Group, by the time of selling. After selling Internet business from the break of most influential people in 2006. Zenn- UPM and Nordea. He has been one of Sampo Pankki, Wahlroos headed dawn; being responsible for European ström is also the co-founder of the the wealthiest persons in Finland for for Nordea bank. The reason for his Internet Service Provider get2net and charity organization Zennström Phi- many years. Helsingin Sanomat news- interest was that by the time Nordea’s as a CEO of the everyday.com portal. lantrophies. paper published a research in 2009, stock price was extremely low. And, In 2000, Zennström co-founded No wonder people like Zennström which showed that Wahlroos is the how about that, now Sampo Oyj is the Kazaa, a peer-to-peer file sharing ser- have their own Wikipedia page. He most influential person in public- lia biggest owner of its former competitor

48 Nordic BusiNess report August 2013 thinkers stories by Jukka Niemelä / thinkers illustrator: Karin Holmström August 2013 Nordic BusiNess report 49 2

4 5 6 7

4. Jørgen Vig Knudstorp (DEN) 5. Percy Barnevik (SWE) 6. Claus Meyer (DEN) 7. Ilkka Paananen (FIN) “Mr. LEGO”, Jørgen Vig Knudstorp has been CEO of the If you ever have held a Sandviken tool in your hand, you are Claus Meyer has been pointing out shortcomings and pos- The living and breathing master clash of clans, Ilkka LEGO Group for the past seven years. During that time, remotely connected to Percy Barnevik, the former CEO of sibilities within the Danish food culture for more than 20 Paananen, is a young CEO and founder of Supercell – a the eighty-year-old family-owned Danish brand LEGO® Sandvik Steel. As early as 1969-1970, Barnevik hired over years. Through food policy business, lectures, participation young and fresh company from the top of the games indus- has undergone a transformation and revitalization. During 150 people in a small town of Sandvik Sweden. Already in the public food debate and his television programs and try. According to Forbes magazine, Supercell might be the Knudstorp’s era, LEGO Group has become profitable again, in 1975, he was promoted to CEO of Sandvik’s American cookbooks he has tried to show the way to a higher quality all-time fastest growing gaming company in the world. after suffering a loss of hundreds of millions of dollars in operations. Within the next four years Barnevik tripled of food and meals. Founder and co-owner of Noma – rated Paananen leads the company in a way, which is appre- the mid 2000’s. Sandvik Steel’s revenue and turned the company profitable the world’s best restaurant in 2010, 2011 and 2012. Today ciated by its staff. Supercell proudly presents the long and Transforming LEGO Group profitable required a series – grossing $250 million. the Meyer Group employs more than 400 employees. broad experience within the industry; more than 165 games of actions not everybody could pull off; for example, selling After his years at Sandvik, Barnevik worked as CEO of Meyer is a gastronomic entrepreneur and the owner/ on 12 different platforms such as XBOX360, iPhone, PC the theme parks division and first reducing LEGO’s world- a leading Swedish heavy industry company ASEA in 1980- co-owner of Meyers Kitchen, Meyers Deli, Meyer Food, and MAC. Paananen and the co-founders all have a signif- wide employment by more than 25 %, only to later increase 1987. During his ASEA years followed by the 9 years as Meyers Bakery, Nordhavn Vinegar Brewery, Consulting, icant 10-year experience in the games industry, Paananen the number by 40 %. In 2012, LEGO Group’s revenue CEO of ABB, the company achieved an increase of stock Meyer Canteens, Norra Mosshult, Fruit from Lilleø, The himself having the experience in growing teams from increased by 25 % to $4.25 billion, which is nearly three value of 87 times or 30% average per year over the 17 years. Chocolate Company, Noma, Hotel Saxkjøbing, Restaurant scratch to hundreds of employees. Before founding Super- times as much as in 2007. Year 2012 was the 5th consecu- Net profit increased by 60 times and sales by 30 times. RADIO and Grupe & Meyer. cell, Paananen worked as a president at Digital Chocolate. tive year of LEGO Group having an annual revenue growth During his career, Barnevik has been a member of board Meyer is strongly involved in supporting entrepreneur- Supercell’s turnover from zero in 2011 increased to $100 of 15 %. in many significant companies such as DuPont USA and ship. He is a member of the advisory board in Foundation million in 2012, and $179 million in the first quarter of 2013. Knudstorp has a Ph.D. in Business Economics and is a General Motors. for Entrepreneurship – Young Enterprise. Meyer was also Supercell is a company where every failed project will be board member of Quartz+Co, Merlin Entertainments Group, Barnevik studied at Gothenburg University's School of involved in the start-up company Nørrebro Brewery in 2003 a cause for celebration. Employees crack open champagne IMD and the Committee for Economic Development under Business, Economics and Law and at Stanford Graduate and was the initiator of the Nordic Kitchen Symposium in to toast their failure. “We really want to celebrate maybe the Brookings Institution. He is an Adjunct Professor in School of Business. He has later received seven honorary 2004. not the failure itself but the learning that comes out of the Strategy and International Management at Copenhagen doctorates in Sweden, Finland and the USA, including from He also offers business development assistance and failure.” Business School, was selected for 'Young Global Leaders' Linköping University (1989) and Gothenburg University advice to a number of companies, lectures, team building Founders of Supercell pay all the taxes in Finland and are in 2006 at Davos World Economic Forum, and was nomi- (1991). Barnevik received also the IEEE Engineering Lead- courses and publishes cookbooks. He made a comeback not part of the large tax-evasion schemes many large com- nated as 'Leader of the Year' in Denmark in 2006. ership Recognition Award (1993). as a TV chef on BBC1 May 2007 in the Nordic food and panies are accused of. Founders feel they want to give back travel program Food in Scandinavia – Taste Denmark – with to society that has supported them. Source: Source: en.wikipedia.org Meyer. Currently Supercell has two games and products, which en.wikipedia.org money.cnn.com/magazine/fortune Other public sources are market leaders in more than 100 countries. aboutus.lego.com Source: Internet’s public sources Other public sources Source: www.forbes.com www.supercell.net

50 Nordic BusiNess report August 2013 thinkers stories by Jukka Niemelä / thinkers illustrator: Karin Holmström August 2013 Nordic BusiNess report 51 8 9 10 11

8. Finn Kydland (NOR) 9. Matti Alahuhta (FIN) 10. Björn Lomborg (DEN) 11. Jørgen Mads Clausen (DEN) Professor of economics Finn Kydland, is a co-recipient of The CEO of Kone Corporation since 2006, Matti Alahuhta Dr. Bjorn Lomborg’s list of recognitions is outstanding. The chairman of Danfoss, Jørgen Mads Clausen is the son the 2004 Nobel Memorial Prize in Economics for his work is also a former member of the Nokia ”Dream Team”. Alahuh- According to Esquire magazine, he is one of the 75 most in- of Danfoss founder Mads Clausen. on dynamic macroeconomics. Kydland’s work has been in- ta held various executive positions at Nokia in 1975-2004, fluential people of the 21st century. He has repeatedly been He holds an MBA from the University of Wisconsin in fluential in the way economic policy in Norway and other ending up as Nokia’s VP in 2004. He was ranked number named one of Foreign Policy's Top 100 Global Thinkers. 1975. In 1981 he worked as research director at Danfoss, countries is organized; it promotes the importance of having one on Finnish Thinkers 20 list in 2012. He is exceptional- TIME Magazine ranked Lomborg among the world's 100 became a member of the Group Executive Board, and in rules that commits the government to long term goals, rath- ly good in developing large organizations. Alahuhta holds a most influential people in 2004. In 2008, the UK Guardian 1996 he was appointed as the CEO of Danfoss. In 2009, er than to pursue short term objectives. D.Sc. (Tech.) degree from 1990. His thesis was called Global nominated him as one of the 50 people who could save the Clausen was appointed with the 1st degree knight of Dan- The Norwegian budgetary rule and Central Bank's infla- Growth Strategies for High Technology Challengers. Since planet. In 2005 and 2008, Foreign Policy and Prospect Mag- nebrog. tion goals are examples that build on Kydland's work. his thesis, we have seen the result of his work. azine called him as one of the top 100 public intellectuals. Danfoss was founded 80 years ago, in 1933. Today Dan- His areas of expertise are economics in general and polit- European Business Press, consisting of Financial Times, Lomborg is an adjunct professor at Copenhagen Busi- foss employs approximately 23,000 people, has sales com- ical economy. His main areas of teaching and interest are the Wall Street Journal Europe, Handelsblatt, Les Echos and ness School and regularly works with many of the world’s panies in 47 companies and 56 factories in 18 countries business cycles, monetary and fiscal policy and labor eco- Kauppalehti awarded Alahuhta with The Business Leader of top economists, including 7 Nobel Laureates. His think around the world. The annual turnover for the company in nomics. Europe award in 2009 for developing Kone Corporation to tank, the Copenhagen Consensus Center, was ranked by the 2012 was $5.9 billion. Kydland’s history has an interesting twist. He became be the market leader within its industry. Like many visible University of Pennsylvania as one of the world’s Top 25 Today, The Bitten and Mads Clausen Foundation almost interested in mathematics and economics after he worked at and respected businessmen in Finland, Alahuhta has made Environmental Think Tanks. entirely own the former Clausen family company. In 2002, a friend’s mink farm as a bookkeeper. It's a long way from a it to Finland’s top 100 wealthiest persons list many times. Lomborg’s work is noticed by the famous publications Danfoss joined the United Nations Global Compact and mink farm to working as the Henley Professor of Economics Naturally, creating business, jobs and growth also generate like the New York Times, Wall Street Journal, USA Today, began to practice the nine principles with social and envi- at the University of California, Santa Barbara. Kydland also personal wealth. Economist, Globe & Mail, The Guardian, The Daily and ronmental responsibility. holds the Richard P. Simmons Distinguished Professorship Alahuhta’s business thinking is well appreciated in sev- Sunday Telegraph, The Times, The Australian, the Los Clausen is also a chairman for the board of Højteknolo- at the Tepper School of Business of Carnegie Mellon Uni- eral boards; Finnair, Helsinki University of Technology (now Angeles Times and Boston Globe. In addition to Lomborg’s giens fund and chairman for the advisory board of the Foun- versity, where he earned his Ph.D., and a part-time position Aalto), BT Group and Finnish Chambers of Commerce. Ala- outstanding list of recognitions, we can see his outstanding dation for Entrepreneurship – Young Enterprise. at the Norwegian School of Economics (NHH). huhta has also held various positions of trust in foundations thoughts are published on world-class media. His thoughts in close connection to Finnish technology, industry and busi- may not only be read, but seen and heard – Lomborg is a Source: www.danfoss.com Source: ness. television commentator on CNN, Fox, MSNBC and the en.wikipedia.org en.wikipedia.org Other public sources Not only has he contributed to corporations, founda- BBC, among others. Other public sources tions and universities, Alahuhta was also one of the ‘three wise men’ who led workgroups focused on discussion and Source: www.lomborg.com presenting ideas that would best improve competitiveness en.wikipedia.org of Finland (the other two groups were led by Stadigh and Other public sources Eloranta).

Source: fi.wikipedia.org www.iltasanomat.fi Nordic Business Report 2012 / Other public sources

52 Nordic BusiNess report August 2013 thinkers stories by Jukka Niemelä / thinkers illustrator: Karin Holmström August 2013 Nordic BusiNess report 53 12 13 14 15 16 17

12. Bjørn Kjos (NOR) 13. Torger Reve (NOR) 14. Mika Anttonen (FIN) 15. Soulaima Gourani (DEN) 16. Jón Sigurðsson (IS) 17. Dag Kittlaus (NOR) The Flying Norwegian, Bjørn Kjos is A Norwegian Business School profes- Mika Anttonen, founder and chair- Soulaima Gourani is a Danish en- The President and CEO of Össur, an Somebody came up with the term a Norwegian aviator, lawyer, author, sor Torger Reve holds the Wilh Wil- man of St1 Oy, has grown his business trepreneur. At the age of 28, she was orthopedics company, since 1996: ‘consumer wireless Internet veteran,’ and a business person. Kjos is the helmsen Chair in Strategy and Indus- successfully and with a strong drive. recognized as one of the top busi- Jón Sigurdsson. The only Icelander and connected it with Dag Kittlaus, founder and CEO of airliner Norwe- trial Competitiveness at BI Norwegian At the same time he has created more ness women when she received two on the Nordic Thinkers 20 list has one of the founders of Siri in 2007 gian Air Shuttle. The company, estab- School of Management. At the school sustainable and long-standing prac- prestigious awards – Rising Star and been in the forefront of the company´s – the intelligent virtual assistant on lished in 1993 by former pilot Kjos, he also heads the Center for Maritime tices of business as well as products. Talent 2004. Since then, she has had expansion from a non-listed Icelandic Apple Inc.’s iOS. Kittlaus put all the had its real breakthrough in 2002 Competitiveness. Reve has published Further, he has shown the way via his management responsibilities in com- company to a listed company both eggs in one basket and moved to Sili- when it became a competitor to Scan- several books during his career, and ethical leadership. Anttonen has spo- panies such as Hewlett-Packard and in Iceland and Denmark and interna- con Valley, California to work on Siri. dinavian Airlines (SAS). is known from his lobbying skills ken frequently about the environmen- AP Moller Maersk and today works as tional leader in its field, acquiring 15 Now, this “veteran” Kittlaus is only in Norwegian is now the second and original ideas. He holds a Ph.D tal issues as well as about accountable an advisor and lecturer for a number companies in various countries, work- his mid-40 and for Norwegians, near- largest airline in Scandinavia and in marketing, and two master degrees rewarding. of Denmark’s most innovative compa- ing in 4 different continents across 14 ly an unknown dollar-millionaire after has a route portfolio that stretches in business administration, and a BA Anttonen speaks for sustainable nies. strategic locations with around 1,600 selling Siri to Apple Inc. across Europe into North Africa and degree in liberal arts. development, and the jury appointed Gourani is intersected by the employees. Kittlaus realized many of the the Middle East. The airline currently He has been a visiting research by Nordic Business Forum elected renowned French magazine ‘Courier He has held several board seats everyday tasks could be done by a vir- operates over 350 routes to over 120 scholar at Stanford University, Grad- him as the Most Responsible Business International’ as one of the 100 tal- e.g. within the Iceland Chamber of tual assistant, who will take care of destinations. It was listed on Oslo uate School of Business, Palo Alto, Leader in 2011. Anttonen placed 8th ents in Europe you have to watch out Commerce, Rio Tinto Alcan Ice- reservations, reminders and ordering Stock Exchange in 2003. CA., Hitotsubashi University, Grad- on Finnish Thinkers 20 list in 2012. for. In addition she was appointed in land, Icelandic American Chamber of things from the numerous web Kjos has a long passion in flying, as uate School of Commerce, Tokyo, The business he started, St1 Oy, has March 2012 by the World Economic of Commerce and Reykjavik Univer- shops in the Internet. For a typical his father Ola started the airline Norsk Fudan University, Shanghai, Nanyang incredibly grown through its innova- Forum as one of the 192 global leader- sity. He has a B.Sc. degree in indus- entrepreneur, his first-line passion is Skogsbruksfly when Bjørn was seven Technological University, Singapore tion to be a successful company in the ship talents in 2012 to assure the role trial engineering from Denmark and not money but to make a mark in his- years old. He later became a trained and Harvard Business School, Boston, field dominated by giants. Anttonen of creating ideas in one of the world’s an MBA from the US. Sigurdsson has tory. To do something big and unique. pilot in the Royal Norwegian Air MA and a visiting professor in mar- has built a significant business, starting most important management forums – been awarded as the Business Man of Now Kittlaus gives back to the com- Force and has been involved in many keting at University of North Carolina small and local, and shown that he can Young Global Leaders. the Year in Iceland in 2008. He has munity by working for a nonprofit aviation businesses beside Norwegian at Chapel Hill, NC. He has been lec- create jobs as well as take bold risks She is the only active Danish young emphasized on certain values and ide- organization in Chicago – like many Air Shuttle. turing at universities worldwide. in the business. He has been unpreju- global leader and will be travelling ology within Össur. He has also been other successful people these days. diced when it comes to launching new the next 5 years around the world active in the public debate in Iceland Source: Source: Source: and more sustainable products. He has and meeting politicians and busi- especially concerning the operations en.wikipedia.org Internet’s public sources mashable.com set his target on the international level: ness leaders. Gourani has a mission of international companies with head- en.wikipedia.org to be become the biggest supplier of to make the world a better place, and quarters in Iceland, their need for sta- e24.no waste-based ethanol and leading CO2 uses business as the tool to realize her bility and a credible monetary policy Approved energy. mission. with an international currency.

Source: Source: Source: Internet’s public sources Internet’s public sources Internet’s public sources

54 Nordic BusiNess report August 2013 thinkers stories by Jukka Niemelä / thinkers illustrator: Karin Holmström August 2013 Nordic BusiNess report 55 Invest in success

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Contact us to receive a tailored proposal for your 18 19 20 EMBA curriculum! 18. Morten T. Hansen (NOR) 19. Silje Vallestad (NOR) 20. Mikael Hed (FIN) Morten T. Hansen is the co-author Silje Vallestad is the founder of Bip- Mikael Hed is the Innovation Leader More information at www.jyu.fi/avance of Great by Choice with Jim Col- per, a multiple award-winning mobile of the Year 2012 in Finland, and the [email protected], +358 400 777 054 lins – debuting #2 on the New York safety company, Norwegian Female CEO of Rovio. This time it was Hed’s Times bestseller list in its first week Entrepreneur of the Year in 2011, turn from Rovio to get on a list. The of release in 2011. He is a manage- European Ambassador for Female key players of Rovio have been on ev- ment professor at the University of Entrepreneurship, Best Young Busi- ery single recent list. On the Finnish California, Berkeley and at INSEAD, ness Leader (top 10), a Young Global Thinkers 20 list in 2012, Peter Vester- France. Formerly Hansen worked as Leader of the World Economic Forum, backa and Kaj Hed made it to the list. a professor at the Harvard Business and a sought after speaker on entre- They were strong candidates for this School, holds a Ph.D. from the Grad- preneurship and the mother of three list as well, but Mikael collected the JYVÄSKYLÄN YLIOPISTON uate School of Business at Stanford children. most points from the jury and made it KAUPPAKORKEAKOULU www.jyu.fi/mba Avance ExecutiveAvance-johtamiskoulutus Education University, where he was a Fulbright Vallestad has founded a number to the list. AVANCE-JOHTAMISKOULUTUS scholar and received the Jaedicke of international idealistic projects. The creator of Angry Birds is one of award for outstanding academic per- Through her international work she the fastest growing companies in Fin- formance. has had the chance to work or debated land, and Angry Birds is the world’s QR code generated on http://qrcode.littleidiot.be Hansen has also been a senior with people like the Dalai Lama, far most downloaded mobile game in management consultant with the Hilary Clinton, Queen Noor of Jordan the history. In Rovio, Hed created a Boston Consulting Group in London, and Anita Roddick, alongside young new approach for engaging with cus- Stockholm and San Francisco. His grass root activists from around the tomers by treating them as “fans”. award-winning research has been pub- world. Hed is also the hands-on leader of lished in leading academic journals, She holds an International Bacca- Rovio’s fan experience group, which and he is the winner of the Admin- laureate from United World College of makes sure every product they make istrative Science Quarterly award the Atlantic, and a Master in Strategy will create joy and fulfill the quality for having made exceptional contri- and Management from the Norwegian expectations. butions to the field of organization School of Economics and Business studies. He has also published several Administration. Source: fi.wikipedia.org best-selling articles in the Harvard Source: www.talouselama.fi Business Review on collaboration, Internet’s public sources leadership and innovation. Besides his bestseller with Collins, Hansen is the author of Collaboration. In his book Hansen shows the results of his fifteen-year research to separate good from bad collaboration.

Source: www.mortenhansen.com en.wikipedia.org Other public sources

56 Nordic BusiNess report August 2013 thinkers stories by Jukka Niemelä / thinkers illustrator: Karin Holmström NBR SummarieS 2013

Alexander thinkers who made in Nordic Thinkers Companies must include guide- Stubb 20 list, is a person who knows about lines for aspects like diversity, access We have Got overcoming obstacles. The author in- role, focus and inspiration, keeping the Talent, terviewed Gourani, and marveled at in mind that board work is still about Let’s Sell It! the strength of a woman of Moroccan constructive critique. Foreign trade ac- origin told by a teacher she would not Board members should use counted for 40 get far in life. their networks. They should prove percent of Fin- Gourani decided to prove her access to potential customers, dis- land’s GDP last year, so it’s only nat- teacher wrong, and she sure did. tribution channels and finance, pro- ural that Finnish companies will want Moving out of her parents’ house at viding enthusiasm and energy as well to go international. Alexander Stubb, the tender age of 15, she has succeeded as a variety of views and solutions. Finland’s Minister for European Af- as a business thinker. She is a popular fairs and Foreign Trade, gives five tips business speaker, is in the boards of Juhana Torkki for companies that want to go interna- several corporations, and has written Love to tional. books, articles, and blogs. Companies speak, Show your enthusiasm and believe line up to have her consult them and Dare to Fail! in what you do. Companies that are pay a lot of money for it. When we hear best able to communicate their personal Gourani has received numerous good speeches we dedication and provide an appealing accolades for her work, including should ask our- narrative are the ones that are going to being selected as Young Global selves, “How did get the deals. Leader 2012 by the World Economic he or she do that?” We need to learn Find a proper local partner. Com- Forum, and being listed as one of the from the masters of public speaking. panies need people who know the local top 100 talents in Europe. Each speaker at Nordic Business Fo- business environmental and have the rum 2012 offered something unique. right contacts. Esa For those listening who must give a Make sure you tell people you come Matikainen lot of speeches, many of the speakers from Finland. Coming from a country From chaos represented how to effectively give a with such a stable economy, great edu- to Growth presentation. cational system and a geographical Finland is des- Some speakers showed how to location that serves as a gateway to perately search- build bridges with the audience. Other Russia and Asia is a big selling point. ing for a “new speakers showed how distractions Nokia,” but the in an auditorium can be harnessed to Soulaima generally conservative mindset of serve the situation. Still others urged Gourani most Finnish companies holds many the listeners to go beyond their com- she decided companies back. Risks are essential fort zone when they are giving a pre- to Prove for growth. sentation, and showed how using your Them Wrong The author looks at how compa- personality is an important trick. Soulaima Gou- nies can go from chaos to growth, and rani, one of two offers several suggestions on how a female business board can make their company great. summaries by gina-Marie cheeseman

58 Nordic BusiNess report August 2013 NBR SummarieS 2013

Lynda Gratton stripped away, and a bigger picture of Nordic Thinkers 20 Be cool and him was revealed. American business mag- heat Things CEOs can learn a thing or two from azines constantly contain up Welch, and he has plenty to say about rankings of the people in The world’s hot what makes a good CEO. A good the business sector, and spots--places CEO can align a mission, and define they tend to be the most like Iceland, the where the company is going and popular sections. Last Galápagos Islands why. A good CEO is able to explain year, the Nordic Business Report listed and Yellowstone National Park--can that mission to others so they under- the 20 greatest thinkers in Finland, and serve as an analogy for what business- stand. And a good CEO defines how this time, it cast a wider, Nordic wide es can do. The work of Lydia Gratton, the company will reach its destination. net. founder of the so called Hot Spots Who are the greatest business Movement, shows how diversity and Tom Peters thinkers of the Nordics? The Nordic hot spots play important roles in orga- speed of Business Report dared to come up nizational behavior. change with 20 of them, and called them the Gratton recommends a rise in tem- accelerates Nordic Thinkers 20. The jury selected perature for companies in order to While young pro- to do the ranking included six different achieve innovation, and during her fessionals born Nordic wide organizations: Microsoft, work in analysing what can bring in the ‘80s have Chamber of Commerce, PwC, Junior Your company value and operations are based on digital assets. a temperature rise, she has found lived their lives Achievement - Young Enterprise, Does your cyber security match the risk? hints in management and employee with mobile technology and the in- TBWA Nordic and Fujitsu. Each jury levels. When it comes to manage- ternet, people born in the ‘70s (and team consisted of people from different ment, developing a culture of coop- before), remember a slower paced, Nordic countries. eration and collaboration is essential less electronic world. A world where for developing innovative hot spots. it was perfectly acceptable to wait a Vijay week for mail, and a landline was the Govindarajan Jack Welch only phone that existed. Clearly, older he’s “Just call Me generations much catch up in order to a believer Jack” stay relevant. Many economists The name Jack Tom Peters is the best-selling and consultants are Classifi ed] Welch calls to author of many business books, books called a guru. How- Your [ belongs to you. mind many things, that many of those young profes- ever, there is one including the in- sionals and some of the older ones, who is truly deserving of the title. Hav- credible growth had to read in business school. Peters’ ing worked with CEOs and top man- that General Electric experienced for book written in 1982, In Search of agement teams of over a quarter of the 20 years, from 1981 to 2001. During Excellence has stood the test of time. Fortune 500 firms, Vijay Govindarajan an interview, Welch displayed a soft- The book is still read by university is a guru. Known throughout the sectors er side, insisting, “Just call me Jack, students and young business profes- of management, business and science, ok.” The legend of him being just sionals in their late 20’s, which take people seek his opinion and advice. a cold blooded businessman was the doctrines and adapt them to their It is not easy for companies to main- daily work. tain success while facing the twin forc- Nixu Oy is the largest security consultancy in the Nordic countries. Our corporate clients trust Nixu for advice and implementation of cyber security.

60 Nordic BusiNess report August 2013 Read 10 tips for improving cyber security: www.nixu.com/cyber NBR Advertising Man – Emeritus professor of accountancy gobsmacked, part 1 – Summarie2013 S es of globalisation and recession. Wales created Wikipedia to take era we live in when there are many Govindarajan’s simple answer to the encyclopedia out of the domain things competing for someone’s atten- the question of how companies can of academia and put it into the hands tion. There is one writer who knows ”You must be kidding!” be successful is innovation. He ad- of the general public. Although many how to not only capture the attention vises that companies treat innova- university students are told by their of readers, but he influences them as tion as an experiment and create an professors not to use Wikipedia well. The man is bestselling author, innovation mindset. Recruiting the because they deem it not reliable, Malcolm Gladwell. shouted Hellström upon right people, even if it means bring- Wales advises that university students What is the secret to Gladwell’s ing outsiders in, is crucial because use it to get an understanding of the success as a writer? It lies in the way innovation needs people. And new whole picture. Then they should he sees himself as someone who people bring fresh ideas and eyes. focus on other resources in order to stands between the general public and hearing of our customer get more detailed information. That’s the academic world, or a sort of trans- Jimmy Wales the beauty of using an online, collab- lator for people who lead busy lives. internet’s orative encyclopedia: it can point a He sifts through the many interesting Virtual Tour student to the proper resources. ideas coming out of social science satisfaction rates. Then he de Force schools and manages to find the ones Wikipedia is one Malcolm that will capture the general public’s of the most vis- Gladwell attention. ited sites around Teaching People how passed out. J the world. As of February 2012, the online encyclopedia to succeed attracted 470 million unique visitors a Every writer longs month. There are 22,000,000 articles to grab the atten- in 285 languages written by 77,000 ac- tion of many read- tive contributors. The man behind this ers. Beyond just seeing their byline, a internet success story is Jimmy Wales, writer wants to influence the general who created Wikipedia in 2001. public. That is not an easy task in the

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With his long experience, Hellström just couldn’t off against his thighs and jamming it back onto his believe that 95 % of our users recommend us. But head. ”This calls for a celebration!” AuTHOR EDITOR & AuTHOR EDITOR IN CHIEF AuTHOR ART DIRECTOR it’s true – our cloud services for electronic financial Kristal M. Davidson, Jukka Niemelä, Hans-Peter Siefen Gina-Marie Cheeseman Kari Marttinen management have no fewer than 4,000 extremely After coming round, our professor of accountancy Berlin, Germany Espoo, Finland Jyväskylä, Finland Fresno, California, USA Jyväskylä, Finland satisfied customers. We have also been given the assured his listeners that everything they had TV, radio and Copywriter and Entrepreneur, Freelance business Entrepreneur, print journalist Entrepreneur, Prepsikka Oy Nordic Business Group journalist Serus Media Oy highest possible recommendation rating by users, just heard was true. So we gathered the high- in an independent survey carried out by the Asso- lights of this good news together into one place: ciation of Finnish Accounting Firms(*. No wonder www.procountor.com/hellstrom – why not take our ivory-tower veteran felt weak at the knees! a look? While you are there you can order handy test IDs for a personal try-out of this highly-rated ”Unbelievable!” declared Hellström, before re- service. From our homepage, you can also order a covering his leather visor from the floor, dusting it free-of-charge remote presentation, in which one contact information: Publisher: Nordic Business Report Nordic Business Report Production: Nordic Business Report, Prepsikka Oy ja Serus Media Ltd of our experts goes a little deeper into the service. Schaumanin puistotie 1 editor in chief: Hans-Peter Siefen, [email protected] After all, it has always received special praise for 40100 Jyväskylä, Finland editor: Jukka Niemelä, [email protected] its ease of use. Or, as the professor would say, +358 20 775 1390 Press: Hansaprint, 2013 [email protected] For a more modern, shall we say ”You are most welcome, my dear fellow!” ‘direct’ approach, click here. * Survey by the Association of Finnish Accounting Firms on 12 December 2012, TAL-IT2012 Software used by accounting firms. 62 Nordic BusiNess report August 2013