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E Bar T Stems We've Raised the Bar for Content Management Systems Nordic Busi August 2013 N We’veWe’ve raisedraised thethe barbar ess r eport forfor contentcontent managementmanagement systemssystems WithWith competition competition ever ever increasing, increasing, end end users users demands demands continue continue to to rise. rise. We We developed developed a systema system forfor handling handling both both your your image image and and your your customer customer service service – effortlessly,– effortlessly, everywhere. everywhere. OneOne decision decision – One– One ready-made ready-made solution. solution. ALEXANDER WHO STUBB IS THE WEBSITE E-COMMERCE MOBILE FACEBOOK 5 Hints for WEBSITE E-COMMERCE MOBILE FACEBOOK Internationali- GREATEST zation BUSINESS THINKER MALCOLM IN THE GLADWELL NORDICS? Teaching People How to Succeed FOCUS ON CONTENT Sharpen your competitive edge www.webio.fi FOCUS ON CONTENT Sharpen your competitive edge www.webio.fi The Softer Side of Jimmy Are you credible in different media? WAles founder of Wikipedia Are you credible in different media? Page Your presence in different media affects the customers’ perception of your brand. Internet’s Virtual Jack Your presence in different media affects the customers’ perception of your brand. Focusing on graphic design, Semio understands the importance of a consistent image. Create an Impression August 2013 Focusing on graphic design, Semio understands the importance of a consistent image. Create an Impression Tour De Force ? 27 IDEA | EXECUTION | RESULT www.semio.fi IDEA | EXECUTION | RESULT www.semio.fi 64 NORDIC BUSINESS REPORT AUGUST 2013 WelchAUGUST 2013 NORDIC BUSINESS REPORT 1 WHO WILL BE THE NEXT FEEDBACK FROM OUR CUSTOMERS: Our real estate agent was ab- TO SAVE solutely lovely! Nothing but good things to say about her. a wheelbarrow TIINA�TUPPURAINEN��HELSINKI This was our third apartment sold with your help, and probably FULL OF CASH? not the last, so the collaboration has gone along well. OLLI�PUTTONEN��HELSINKI My apartment was sold in no time and with great proficiency! No com- plaints, everything went smoothly :) Don’t pay too much commission JOHANNA�KUURAMAA��HELSINKI for real estate agents. Intermediation was excellent, ten Myyntiturva real estate agents are able to intermediate points! The new commission policy properties using fixed commission rates that will be in its plainness is more than wel- come. thousands of euros lower than that of other agents. PETRI�PATJAS��ESPOO See how much you can save on commission, how it works and how our customers assess the service Thank you for all your help, I can quality: myyntiturva.fi highly recommend your services to others as well. RIITTA�LEMBERG��KIRKKONUMMI MYYNTITURVA COMMISSIONS STUDIOS ����������alv ������� Your agent was an exceptional real estate professional who sold my ONE-BEDROOM ����������alv ������� apartment in the first viewing. And APARTMENTS� at full price too! TWO-BEDROOM ����������alv ������� NILS�SALOMAA��PORVOO APARTMENTS BIGGER ����������alv ������� APARTMENTS Let us know how we might be of service to you: +358 9 35401400 Myyntiturva specializes in property selling. Myyntiturva is part of Vuokraturva, the market-leader in real estate investment. CONTENTS INTERNATIONALIZATION8 SELF-LEADER11 SHIP SELF-LEADER12 SHIP I20NNOVATION Alexander Stubb Soulaima Gourani Malcolm Gladwell LEADERSHIP Vijay Govindarajan We Have Got She Decided Teaching He´s L27EADERSHIP & the Talent, to Prove People How BUSINESS PRINCIPLES Let’s Sell It! Them Wrong to Succeed a Believer – the Surprising Softer Side of Jack Welch I24NNOVATION L32EADERSHIP & L34EADERSHIP & SALE39S LEADERSHIP LEADERSHIP BUSINESS PRINCIPLES BUSINESS PRINCIPLES Petri Parvinen Lynda Gratton Tom Peters Esa Matikainen Persona Be Cool Speed of From Chaos in Canalibus and Heat Change to Growth Things Up Accelerates INNOVATION16 LEADERSHIP Jimmy Wales Internet’s Virtual “I thought it might 2 Tour De Force become a top 100 visited website on the internet.” THE STORY OF WIKIPEDIA & Page JIMMY WALES NORDIC THINkers 20 – 44 THE GREATEST BUSINESS 4 NORDIC BUSINESS REPORT AUGUST 2013 AUGUST 2013 NORDIC BUSINESS REPORT 5 4 NORDIC BUSINESS REPORT AUGUST 2013 THINKERS IN THE NORDICS EDITORIAL Hans-Peter Siefen SELLING IS PURPOSEFUL WORK pany doesn’t come true. Without sales, rather than on picking up the phone, the solution a company offers doesn’t booking meetings and making sales. reach the market i.e. it doesn’t have If sales is left only to marketing, the an effect of any kind. No matter how business is kind of left in the hands of meaningful the company’s mission is, “a greater power.” Marketing should it will be wasted and useless unless be seen as a way to create a fruitful it is sold. Thirdly, well and ethically contact basis for sales. In most cases it conducted sales work is a valuable does not replace sales, but supports it. customer service act. A more courageous sales attitude As we know, people commonly avoid Sales people should be the most should be adopted among our start-ups sales. Sadly, the entrepreneurs them- respected people in any organization. as well. In general, it would be good selves are the best ones to avoid it. It They literally make the money to pay for at least the Finnish start-up entre- is easy to hire someone else to do the everybody else’s salaries. Realizing preneurs to start meeting and con- “dirty work”, even though selling, es- this, it would also be very important tacting customers at a more early pecially in the beginning, is the most for everyone in any organization stage and remarkably more actively. important task of an entrepreneur. to adopt the role of a sales person. Financing might surprisingly often be Selling is purposeful work in many Every act is a sales and marketing available also from cash flow. Sales is ways. It is vital for the survival of a act. Everyone should bear his or her a dear topic for us both at Nordic Busi- company and it is the most common responsibility in advancing sales. ness Forum Oy as well as at Boardman bottleneck in any business. It is the Several entrepreneur friends of 2020. We do our best to make it an number one reason why businesses mine struggle with their sales. Most attractive topic in organizations. We succeed or fail. Secondly, without suc- resources are put into developing wish this magazine will do its part cessful sales, the mission of a com- trendy internet marketing and blogs in encouraging its readers to adopt a better attitude towards it. Hans-Peter Siefen CEO, Nordic Business Forum Oy Member of the board, Boardman 2020 Editor in chief, Nordic Business Report Share article The teams of Nordic Business Forum Oy and Boardman 2020 6 NORDIC BUSINESS REPORT AUGUST 2013 Kuvat: Paula Ojansuu Alexander Stubb WE HAVE GOT THE TALENT, LET’S SELL IT! companies have the talent and the environment to succeed globally. “Do not just go to I am often asked as Minister for Foreign Trade what my best tips are a distant foreign for companies wishing to go interna- tional. Here are my big five. market because it First, show your enthusiasm and is hot right now.” ESTONIA – that you believe in what you do. I have done 50 trade promotion trips with TAKING TRADITIONS 364 companies in the last two years. I often see that the companies able to both communicate their personal dedi- TO NEW HORIZON. cation and provide an appealing narra- investinestonia.com tive get the deals. Secondly, finding a proper local partner is essential. You need people Last year, foreign trade accounted who know the local business environ- for 40 % of Finland’s GDP. We are a ment and have the contacts for your small country with an open economy. company to start. Also, contact the We have benefitted greatly from the local Team Finland representative in opening of world trade. Three factors one of 72 countries and regions. You speak in favour of that trend continu- will find them all on www.team.fin- ing further. land.fi. One, Finland is stable. We are the Thirdly, do not just go to a distant only AAA-rated Eurozone country foreign market because it is hot right with a stable outlook and we are the now. Go, if your market research least Failed State in the world with shows that you can make a profit there the third most competitive economy. better than anywhere else. Two, the Finnish educational miracle Fourthly, focus on marketing and ensures us the skilled workforce that selling the product you believe in; we have. Three, it is our geographical adopt your message to local settings. location that makes us a gateway to Offer a holistic experience. Russia and Asia from Europe. And lastly, tell people you come Let us also not forget that the state from Finland – trust me, it helps. leadership in Finland is strongly sup- Share article portive of the cause of international- ization of businesses. In short, our 8 NORDIC BUSINESS REPORT AUGUST 2013 AUGUST 2013 NORDIC BUSINESS REPORT 9 SOULAIMA SHE DECIDED GOURANI TO PROVE THEM Mrs. Soulaima Gourani is one of the two female business thinkers WRONG who made it in Nordic Thinkers Most likely you may not know who companies line up to have her consult Finnish management practice is disap- 20 list. It is hard to believe her Soulaima is. Still being rather un- them and pay a lot of money for it, and pearing slowly, but surely. math teacher told her she will known as a name in some Nordic Soulaima gets to be the free spirit she Soulaima says hard work comes not get very far in her life. Tough Countries, her work creates progress wants to be. “I dare to say different. before anything else. And yet her next wherever she goes. In her unique way, I can think, say and write whatever book is about how to create luck.
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