Potter Park Zoo Board AGENDA 1301 S

Potter Park Zoo Board AGENDA 1301 S. Pennsylvania Avenue ~ Lansing, MI 48912 Telephone: 517.342.2776; Fax: 517.316.3894

The packet is available on-line by going to www.ingham.org, choosing the “Monthly Calendar” and click on Wednesday, February 10, 2016.

Wednesday, February 10, 2016 at 5:45 PM POTTER PARK ZOO BOARD MEETING Potter Park Zoo, Education Building, 1301 S. Pennsylvania Ave., Lansing, Michigan

1. Call to Order 2. Approval of Minutes Minutes of December 9, 2015 will be considered 3. Limited Public Comment – Limited to 3 minutes with no discussion 4. Late Items/Deletions/Consent Items

5. OLD BUSINESS A. Moose Exhibit Update B. Emergency Egress Completion

6. DIRECTOR AND FINANCIAL REPORTS A. Zoo Director’s Report – Sherrie Graham B. Financial Report – Andrew Wingeier

7. Board Comments 8. Limited Public Comment - Limited to 3 minutes with no discussion 9. Informational Items A. Thank You Letters

10. Upcoming Meeting A. Zoo Board Meeting on March 9, 2016 at 5:45 PM at the Potter Park Zoo, Education Building.

11. Adjournment

Official minutes are stored and available for inspection at the address noted at the top of this agenda. The Potter Park Zoo will provide necessary reasonable auxiliary aids and services, such as interpreters for the hearing impaired and audio tapes of printed materials being considered at the meeting for the visually impaired, for individuals with disabilities at the meeting upon five (5) working days’ notice to the Potter Park Zoo. Individuals with disabilities requiring auxiliary aids or services should contact Potter Park Zoo by writing to the Potter Park Zoo, 1301 S. Pennsylvania Ave., Lansing, MI 48912 or by calling 517.342.2776.

“DRAFT” MINUTES OF THE MEETING INGHAM COUNTY POTTER PARK ZOO BOARD 1301 S. Pennsylvania Avenue, Lansing, MI 48912 December 9, 2015

The Ingham County Potter Park Zoo Board held a regularly scheduled meeting at the Potter Park Zoo, 1301 S. Pennsylvania Ave., Education Bldg./Coral Reef Room, Lansing, Michigan

BOARD MEMBERS PRESENT: Chair John Groen, Commissioner Nolan, Rick Kibbey, Dr. Snider, Dr. List, Aaron Davis, Dr. Berghorn, & Kyle Binkley

ABSENT: Commissioner Tsernoglou, Mary Leys, & Ralph Hansen

ALSO PRESENT: Sherrie Graham, Zoo Director; Teresa Masseau, Recording Secretary; Andrew Wingeier, Finance Director; & James Tissue, Director of Public Safety

CALL TO ORDER Chair Groen called the regular meeting of the Ingham County Zoo Board to order at 6:15 PM

MINUTES: Moved by Dr. Snider to approve and supported by Commissioner Nolan to approve the November 11, 2015 minutes of the regular meeting with the amendment change to page 2, Yes-7; No-0; MOTION CARRIED.

LIMITED PUBLIC COMMENT None

LATE ITEMS/DELETIONS/CONSENT ITEMS Chair Groen asked if there were any late items and Commissioner Nolan asked to add “Emergency Egress Completion” under Old Business and the motion was moved by Commissioner Nolan and supported by Dr. Snider, Yes-7; No-0. MOTION CARRIED.

Chair Green asked the Board to add to New Business a #5E, Contacting for Programming at MSU. The motion was moved by Mr. Kibbey and supported by Commissioner Nolan, Yes-0; No-0; MOTION CARRIED.

NEW BUSINESS Resolution Recommending the Acceptance of a $500.00 Risk Avoidance Program (RAP) Grant Award for Training All Staff in Autism Awareness RESOLUTION #15-11

WHEREAS, the Potter Park Zoo participated in a grant opportunity with MMRMA; and

WHEREAS, the grant funds will reimburse Potter Park Zoo 50% of the cost of hosting and training for all zoo staff in autism awareness.

THEREFORE BE IT RESOLVED, that the Potter Park Zoo Board recommends to the Board of Commissioners acceptance of the grant funds from MMRMA in the amount of $500.00 and extends its appreciation for the opportunity to participate in the Risk Avoidance Program (RAP).

Moved by Commissioner Nolan and Supported by Mr. Kibbey that resolution #15-11 be approved. (Yes-7; No-0). MOTION CARRIED.

Mr. Tissue talked about how it’s a grant which will pay to train all staff on how to do deal with autistic and special needs children. There will be two sessions through Autism Alliance of Michigan. He also spoke about how he had submitted two grants; one for $46,000 for generators for every single building and another for $6,000 for AED’s for the patrol cars.

Chair Groen thanked Mr. Tissue for being able to find all of these grants for the zoo.

Mrs. Graham stated he is really good at finding grants.

Dr. Berghorn came in at 6:23 PM.

The Acceptance of Potter Park Zoo’s Strategic Plan Chair Groen talked about the goals of the zoo. They will be written, so they are measurable. Most will be stated as to where we want to be in 5 years. Additionally, they will be evaluated annually and adjusted as needed.

Selection of Board Chair of 2016 1 MINUTES OF THE MEETING Potter Park Zoo Board December 9, 2015 Page 2

Dr. Berghorn nominated Chair Groen for the 2016 Board Chair. It was moved by Commissioner Nolan and Supported by Dr. Snider, Yes-8; No-0. Chair Groen is the Board Chair for 2016. MOTION CARRIED.

Commissioner Nolan nominated Dr. Berghorn for the 2016 Vice Chair. It was moved by Commissioner Nolan and Supported by Mr. Kibbey, Yes-8; No-0. Dr. Berghorn is the Board Vice Chair for 2016. MOTION CARRIED.

Approval of 2016 Calendar Dates After much discussion, it was decided to change the August 10th date to August 3rd and to change the time back to 5:45 PM instead of 6:00 PM. It was moved by Commissioner Nolan and Supported by Mr. Binkley, Yes-8; No-0. MOTION CARRIED.

Contacting for Programming at MSU Dr. Berghorn talked about how there is a class at MSU with Dr. Constantino and they take on projects for cheap and a team could make an Interactive Zoo Map for $1,500-$2,000. He’s used them before for three business projects and received a good product, so he will be contacting them.

OLD BUSINESS Moose Exhibit Update Mrs. Graham stated it is almost done. Once the items on the punch list are finished, then the moose will be trained and then they can be moved over to their new exhibit. The old parking lot is gone and there’s drivable grass now and screening on the fence.

ZOO DIRECTORS REPORT Mrs. Graham said there is a written report. She talked about the planning animal management meeting today which lasted for four hours. She talked about how accreditation could be affected by the clinic and cat holding and also the mandrill space is not appropriate. There were five minor projects which would make a difference and more interesting if we were to get rid of the camels and had a kangaroo walkthrough. The zoo is buying a new pony and looking for a second one.

FINANCIAL REPORTS Mr. Wingeier talked about the November Financial Report. The reference page is on page 7 and Item A; Total Expensed before Capital - the overall 2015 budget has been 94.7% utilized as of November 30th, 2015 (91.7% through the year). Item B; Other Revenues – the variance is believed to be a timing difference in recognition of tax revenues. Item C; Personnel Services – Due to reorganization of zookeeper staff and increased coverage in security personnel has created large variances between line items, but are nearly level in total. Item D; Purchased Services – an increase in the cost of trash and manual removal and the recognition of the Zoo’s quarterly administrative charge in November has caused a large variance between 2015 and 2014 amounts. Also a change in the accounting of the County transfer to the Society makes the purchased services line item look less favorable. Item E; Utilities (Controllable) – Cell phone and telephone expenses have increased from prior year. Item F; Other Expenses – the County changed the classification of CIP items to projects of $5,000 and up as opposed to the previous classification of CIP items to projects of $5,000 and up as opposed to the previous classification of $1,000 and up. The smaller Capital Improvement Projects are now expensed in the department’s budgets instead of the CIP budget. Item G; Utilities (Non-controllable) – Several timing differences caused 2014 utilities to be significantly overstated and when comparing the true cost of 2014 and 2015 utilities, there is very little variance. Item H; Insurance – In 2014, insurance was paid in two lump sum payments, one in June and on in December. This year, insurance was paid in a lump sum in February. Item I; IT Support Expense – The monthly charge for IT Support has increased when compared to last year. Item J; Capital Improvement – More capital projects have been completed this year than last including the Moose and Red Panda Exhibit projects. He talked about the attendance report and that the total is down and this is due to the weather as it does play a big part in attendance.

Discussion ensued about the MUNIS System and how it’s not very user friendly.

BOARD COMMENTS None

LIMITED PUBLIC COMMENT None

ADJOURNMENT Being no further business, the meeting was adjourned at 7:27 PM.

Teresa Masseau Recording Secretary 2

Potter Park Zoo Board Report 2015 Fourth Quarter Comprehensive Report

Director’s Report – Sherrie Graham, Director

Our hearing in probate court regarding the Coffman bequest was postponed to Friday, February 12. Attorney Aaron Davis is representing the interests of the zoo and continues to remain optimistic of a positive outcome for Potter Park Zoo.

We have purchased a new pony named Noel which will allow us to return to offering pony rides seven days a week during the season.

Sadly, we have lost our 25 year old llama and everyone’s favorite penguin, Green Right. In an attempt to find a girlfriend for Miles, we will soon be swapping out some of our otters.

We are expanding our bat exhibit.

VanAtta’s will be donating plant material to further our ongoing Back Yard Garden project.

We have purchased a new (used) 12-14 person shuttle for use with our guests during special events and extremely busy days at the zoo.

There will be no new docent training this year. Instead we will be providing more extensive ongoing training for our current docents.

We have secured a new camel ride vendor and are presently looking over the proposed contract with him.

After significant research, we are purchasing E-Tapestry by Blackbaud, a web based donor database.

Work has begun on the overhaul of our website. It will be easier to navigate and provide a more up-to-date and improved on line presence for Potter Park Zoo.

We are in the process of procuring a new outreach van. All of us will be happy to see the old brown van move on to the next chapter of its life. It’s an embarrassment!!

We are beginning to explore ways to improve and make our farmyard area more engaging.

Thanks to some good work by Ralph Hansen, Society Chair and Zoo Board Member, AIS has donated a 24 X 24 portable building to the zoo. Although we are not totally sure what will be housed in this new space, we are really excited about the possibility of relieving some of our cramped office issues. AIS will also be providing the site work necessary to set the building as part of their gift to the zoo.

Thanks to the creative dedicated work of our education department, FALCONERS, our education program for autistic children and their families, debuted on January 30. We were overwhelmed by the participation and quickly had to add another session. It was extremely well received and the initial surveys done by the participants gave glowing feedback. We will be offering this program once a month throughout the remainder of the year.

Below you will find the quarterly reports from the Potter Park Zoo’s department heads summarizing the events and activities of 2015’s fourth quarter.

Veterinary Report – Dr. Sally Nofs, Director of Animal Health Most notably and sadly, we suffered the loss of our rhino Jello.

Gamete rescue was performed and good quality sperm are cryopreserved at Cincinnati Zoo’s CREW frozen zoo. Various factors would affect use of this sperm for breeding however it is preserved indefinitely if the AZA SSP decides to use it in the future.

Dr. Nofs led a lab session with the Conservation Medicine certificate class with MSU . Senior clinical rotations students from MSUCVM were here in December to learn zoo medicine working alongside Dr. Nofs and vet tech Deb Paperd on cases.

Patagonian Cavy partial pinnectomy for a chronic non-healing wound on the ear. Dr. Jacob MSUCVM veterinary surgeon scrubbed in with Dr. Stephany Lewis, MSUCVM vet intern as surgeon, and Dr. George Bohart MSUCVM on anesthesia.

Tenrec surgery was performed by MSUCVM Veterinary Surgeon Dr. Bryden Stanley accompanied by MSUCVM veterinary residents in surgery and anesthesia. This tenrec had an exploratory surgery for postpartum uterine discharge and two biopsies were taken from her uterine horns. She is doing well.

Penni Bongo suffered a neurological injury to her spine during the summer. She was kept indoors on stall rest to minimize movement and allow her body to heal. In early Nov, Penni was allowed her first outdoor activity with a herd mate and frolicked. Penni has become quite tame during her recovery so we are happy to see she still knows she is a bongo!

Our intern Dr. Stephany repaired skin laceration injuries on 29 yr old female bald eagle MT. She has recovered well.

Dr. Nofs and the veterinary department keep busy with routine and emergency care of all of our animals, as well as teaching responsibilities with Michigan State University.

Animal Report – Cindy Wagner, General Curator Staff

We are ready to begin accepting applications for the seasonal animal care positions in Wings Down Under, Contact Area and Pony Path. Applicants will participate in a group audition/interview again this year. We made a few changes to the audition itinerary this year and believe this is the most effective way to get the best group of employees. Customer service will continue to be the main focus of our selection process.

The new zookeeper aide position has proven to be a successful part-time position in the animal care department. It is providing necessary support to the keepers in daily tasks such as diet prep and cleaning. We are hiring frequently as the zookeeper aides obtain full-time positions in their field.

Sarah Higgins is our new Zookeeper 400 in the bird and reptile area. She has been at Potter Park Zoo as an intern, seasonal, and zookeeper aide. We are very happy to have her join us full-time.

Potter Park Zoo’s AAZK, American Association of Zoo Keepers, chapter raised $1170.00 at their Painting with a Purpose fundraiser. They will be sending this money to the Ruaha Carnivore Project. The Ruaha Carnivore Project’s mission is “To work together with local communities and local Tanzanian authorities to develop effective conservation strategies for large carnivores in the globally important Ruaha landscape.”

Several keepers are attending conferences early this year.  Melissa Lincoln- Midwest Fish and Wildlife Conference, Grand Rapids, MI, January 24-27th  Amy Pierce-International Association of Avian Trainers and Educators (IAATE), February 17-20 in Billings Montana  Kim Hernandez- AZA Mid-Year, Omaha NE, March 19-24

Animals Guam Rails: 1.1, breeding pair, are now on exhibit in the Bird House and doing well. This is a reintroduction program animal.

Ponies: We would like to add 2 ponies to our group for the pony path. We have found 1 mare and are continuing to look for a second pony.

Bats: We are starting to research and plan for expanding the current exhibit in the bird house from 1 of the large jewel cases to 3 which will triple the size of their exhibit.

Golden lion tamarins: Our pair has moved from the Feline Primate building to the Bird House and have joined the cotton-top tamarins in the large south end exhibit.

Cotton-top tamarins: We are waiting to receive either a breeding pair or a male to breed with our current female.

Massasauga rattlesnake: She is on exhibit and doing well.

Pallas Cat: Exhibit renovations in the old red panda exhibit are underway. The Pallas cat will be on exhibit as soon as the exhibit is ready.

Peafowl: It was determined at the animal management meeting in December to begin placing out up to 20 of our peafowl. There will still be a small population on zoo grounds even if we are successful at placing out all 20.

Red Panda: Preparing for their first breeding season. We have placed cameras in all the nest boxes in the event of cubs we will be able to check them visually without opening the box and creating stress for the female.

Tenrecs: 1.0 going to Virginia Zoo, 0.1 to Cincinnati. Both are SSP recommendations.

Guam Kingfishers: Receiving 1.1, breeding pair, from San Diego. This is an SSP recommendation and also a reintroduction program animal.

Education Dennis Laidler, Education Curator

Overall Education Programming:

Education staff and docents have just wrapped another strong year for the education department. If you look at the attached summary at the end of this report, you will see total programs and number of participants are down slightly from last year’s fourth quarter and revenue is slightly higher. The same is true for the full year totals. Numbers of participants and programs are down a little due to the juxtaposition of Easter and area schools’ spring break, which took up a large chunk of April. The rest of the year has been on pace with last year.

Grant Projects: We have received three notable grants this year:

1) $7,500 from Jackson National Life Community Foundation for the BIG Zoo Lesson (BZL) –This grant, while not funding any new initiatives, is critical in allowing us to meet more of our costs and keep program fees manageable for area schools.

2) $5,000 from Disney Wildlife Foundation to support the creation/improvement of a nature play area. We have made several steps forward –working with a landscape architect, with input from staff representing multiple departments, to design a master plan (final draft due February 15th); Jen Rostar has been very successful in getting expertise and donations from Van Atta’s in support of this project; and education staff have participated in the first of three webinars on nature play from the AZA. We are planning for the nature play area to be up and running by late spring/early summer.

3) $15,000 from the Capital Region Community Foundation (CRCF). This grant funds a project called FALCONERS (Families of Autistic Learners CONnectingEmpathy, Responsibility and Stewardship). This program is designed to provide enriching experiences for children with autism spectrum disorder (ASD) and their families. We will be providing a special three-hour set of activities at the zoo one Saturday a month for all of 2016. We are so excited to begin this project –it is one we have been hoping to do for a few years. The response has been incredible to this point. Due to the timing of the grant award, we had a short amount of time, plus the delays of the holiday season to overcome. Through the hard work of Jeff Woods (program director), Jennifer Horvatin (Assistant Education Curator) and Amy Morris (Director of External Affairs) the program final design and implementation were completed on time. A key part of this project is making sure staff and docents are trained to provide the best experiences for this special community. Staff and key docents received training on safety through a workshop arranged by our Public Safety Department (thanks to James Tissue). Over 40 docents and staff have taken a course on working with children with autism in public settings. We will be doing additional training through partnerships with Ingham County ISD, Clinton County RESA and Eaton County RESA.

The response for the autism community has been incredible! We have already exceeded capacity for our first event (January 30th) and added a second session for those on a waiting list. Our February event is also fully booked and we also just added a second session for that one. We are already exploring how we might be able to ramp up capacity even higher. However, our first priority is to make sure the events are successful in meeting the needs of the ASD children and their families. Our plan is to do the first two events, look carefully at all the formal evaluations and one-on-one feedback we get from participants, make sure we are sare successful in our execution of the events and then we will consider increasing capacity. We will need additional financial support to increase capacity and having a couple of successful events will help with procuring additional funding.

Docent Recruitment, Training & Continuing Education: For the first time in over two decades we are not having a new docent recruitment and training class this spring. While we can always use more docents, we have to start making some changes in our model of how we go about providing education programming.

Our “docent-centric” model of providing educational programming has worked quite well (for the most part) for the past 25 years. However, we have reached a point where we cannot just keep trying to recruit, train, retain and retrain more and more docents to reach our staffing needs, because it is so time-intensive for the staff managing them. In order for PPZ to continue to have cutting-edge programming, increased audiences and the ability to develop and implement new programming in a timely manner, we are going to have to eventually move to an organizational model that relies more on full-time professional education staff. Dennis and Jennifer will be working with Sherrie, Amy and Andrew to develop a strategy to make this happen.

While we may recruit and train some new docents this fall, our priority right now is to raise the bar on performance of our current docents. We have many very capable, dedicated docents, but we also have some which are not meeting our standards. Some of those docents will be channeled to other volunteer opportunities at the zoo, but our hope is for most to demonstrate and upgrade in their skills. We are going to be doing more mandatory training for docents in 2016 than we have previously. This training will be covering all aspects of While we may recruit and train some new docents this fall, our priority right now is to raise the bar on performance of our current docents. We have many very capable, dedicated docents, but we also have some which are not meeting our standards. Some of those docents will be channeled to other volunteer opportunities at the zoo, but our hope is for most to demonstrate and upgrade in their skills. We are going to be doing more mandatory training for docents in 2016 than we have previously. This training will be covering all aspects of being an effective educator and will utilize many different formats –face-to-face hands-on workshops, written quizzes, online courses from San Diego Zoo Global Academy and video tutorials which we produce.

BIG Zoo Lesson (BZL): We are in the midst of our busiest year ever for BZL. We will be hosting 68 classes of area elementary students who will be spending a full week being scientists at the zoo. It takes a tremendous amount of effort to be able to pull this off, from virtually every department at the zoo. The education department is so grateful for all of this help; it’s why this program is so successful. Another great component to this year’s BZL is that due to the JNL grant, and the large number of classes, this program is very close to being a revenue neutral program. In addition to doing an incredible job of meeting our mission goals for conservation education, I would be remiss if I did not point out all the ancillary benefits to the BZL program.

Due to their wonderful experiences, BZL students often sign up for Zookambi and other zoo programs. Since parents are an integral component of BZL, we have families signing up for zoo memberships. BZL participants, learn a great deal about all the things the zoo staff does to ensure our animals have the best of care –this is invaluable when radical animal rights groups try to tarnish what zoos are about. In another year we have the zoo’s millage renewal. Over the course of BZL’s history, we have had over 10,000 parents spend a day (or a full week) participating in this program. A large number of those are Ingham County residents and the impact of those parents as voting and vocal supporters of the zoo is invaluable.

Zoo Science High School Class: Becky Morningstar, our high school instructor, is creating another incredible year of experiences and learning with the Zoo Science high school class here at the zoo. Becky continues to refine and improve the units of study and added several new lessons and activities –especially in the animal medicine portions of the class. This class is very rigorous academically but still takes advantage of the unique setting of the zoo. The class also helps develop skills for college/careers, and most importantly, many students tell us this is one of the most impactful things they have done in high school. The students, as part of the accreditation for this class, are participating in FFA. They have established a chapter here and can compete in some of the FFA competitions.

Teen Zookeeper Program: Applications for this summer’s teen volunteer program will be on the zoo’s website by February 1st. Beginning this year, we will be raising the minimum age to 14. Due to the high demand, we have to turn a lot of away teens. Thirteen year olds can do the program but aren’t as mature. Also, as of two years ago we have summer programming beyond regular Zookambi for thirteen year olds to participate in. This program relies heavily on involvement and cooperation from the animal care staff, and we are very grateful to them for helping to provide this opportunity.

Zookambi: Our Zookambi totals were presented in the several new lessons and activities –especially in the animal medicine portions of the class. This class is very rigorous academically but still takes advantage of the unique setting of the zoo. The

class also helps develop skills for college/careers, and most importantly, many students tell us this is one of the most impactful things they have done in high school. The students, as part of the accreditation for this class, are participating in FFA. They have established a chapter here and can compete in some of the FFA competitions.

Zookambi: Our Zookambi totals were presented in the third quarter board report board report. We are in the process of meeting with Zookambi instructors to look at any changes and improvements for this program. Our goal is to have the schedule ready and up on the website by March 1st.

Looking ahead: In addition to the items mentioned above, there are some other things we are working on in the education department. One of the major priorities is to improve our education animal collection policies and procedures. Dennis attended a week-long AZA program animal course in November and will be using the knowledge gained in this endeavor. Education staff is working with animal care staff to develop more complete and comprehensive training plans for all education animals, better scheduling management and more comprehensive documentation of all aspects of our education animals and better training for docents.

Due to the number of programs we do, it is often a struggle to have sufficient numbers of docents to do programs. Finding ways to secure additional staff is essential if we wish to maintain and increase the quality, quantity and diversity of programs we offer. It has been pointed out in previous reports there is a need for the zoo to have a much stronger menu of early childhood programs. Working with children this young can be challenging and will also require some additional training for docents. The creation of the nature play area will be the first step in meeting this need.

Current education programs (Tours, Outreaches and Encounters) are undergoing a complete review. In order to make it easier for zoo docents to be successful, we are going to reduce the number of themed offerings and focus on making sure docents are competent in those. We will still offer other themed programs, but will rely on Jennifer and Dennis, or select docents, to do those presentations. Reducing the number of offerings will also allow us to do a better job of align with the latest Common Core Curriculum and Next Generation Science Standards. This is an exhaustive process,

and only possible because of the talents and efforts of the education staff and several key docents with strong education backgrounds.

Education Program Summary early childhood programs. Working with children this young can be challenging and will also require some additional training for docents. The creation of the nature play area will be the first step in meeting this need. Current education programs (Tours, Outreaches and Encounters) are undergoing a complete review. In order to make it easier for zoo docents to be successful, we are going to reduce the number of themed offerings and focus on making sure docents are competent in those. We will still offer other themed programs, but will rely on Jennifer and Dennis, or select docents, to do those presentations. Reducing the number of offerings will also allow us to do a better job of align with the latest Common Core Curriculum and Next Generation Science Standards. This is an exhaustive process, and only possible because of the talents and efforts of the education staff and several key docents with strong education backgrounds.

Education Program Summary Education Programs: Fourth Quarter Summary Programs Participants Fees 2008 30 1247 $2603 2009 40 2934 $7435 2010 40 3330 $5356 2011 45 11428 $5009.75 2012 47 9632 $8344.75 2013 29 2853 $8464.25 2014** 52 6445 $19,366.75 2015 52 9564 $19,805.50

*In 2010, we did a couple education programs that had very high attendance, inflating our participant number. In 2011, we started doing educational programming at the Ingham County Fair as well as at home Lansing Lugnuts games, which greatly increased our participant numbers.

**As of 2014, these numbers also reflect BIG Zoo Lesson classes, participants, and revenue.

Free Programs: Participants GLCVB Holiday Showcase 500 Michigan Elementary and Middle 1000 School Principals Conference SMEE (Science Math and 500

Engineering Expo) at LCC Celebration Cinema Sensory 500 Screening Soldan’s Anniversary Celebration 500

Education Program Summary 2015 Education Programs: Programs Participants Fees 2008 335 15975 $48,908.70 2009 349 23209 $55,212.00 2010 353 33035 $56,647.15 2011 454 46782 $57,198.75 2012 446 77511 $78,561.50 2013 474 73142 $100,623.50 2014* 487 64194 $132,067.25 2015 428 54421 $141,247.25 *2014 numbers also include BIG Zoo Lesson classes, participants, and revenues. They were reported separately in previous years.

Zookambi: Participants* Fees 2012 287 $21,381.90 2013 424 $35,502.50 2014 687 $55,493.22 2015 700 $57,253.50 *”Participants” refers to the number of program openings filled. Many children attended multiple programs over the summer.

Marketing, Communications and Public Relations – Amy Morris, Director of External Affairs

Events and Education Promotion

Promotion of events and education programs went well in the fourth quarter of 2015. I worked with event and education staff to successfully promote Boo at the Zoo, Zombie Zoo Brew, Winter Wine and Stein, and Wonderland of Lights. All were successful and saw significant increases in attendance over last year.

Goal for first quarter 2016: I will be working on planning for second quarter events and Zookambi, as well as promoting the zoo’s new program for autistic learners and their families (FALCONERS).

Electronic Newsletter/Traditional Newsletter

All monthly electronic newsletters were completed and sent on time during the fourth quarter. Zoo Tales was also successfully delivered to zoo members. The content of Zoo Tales has been repurposed for social media and the zoo’s blog. It has been quite popular.

Goal for first quarter 2016: The goal for first quarter is to put together a version of Zoo Tales that functions as an annual report and can be delivered to audiences interested in our progress. It will also contain articles about our animals and conservation efforts.

Social Media Tools

Potter Park Zoo’s social media following continues to grow. The platforms we work on include Facebook, Twitter, Pinterest and Instagram. The attached traffic report reflects the fourth quarter growth on these platforms. As has been the trend, the growth on Facebook has increased the most. We are up by 2,120 followers. Our total followers have reached more than 37,500.

Goal for first quarter 2016: We will continue to monitor our social media efforts and results so we can better understand what types of posts encourage social media followers to share and follow. We will also continue to tap into this audience for donations, memberships, attendance at events, and visits to the zoo.

Website

We’re continuing to highlight upcoming events and animal happenings on the zoo’s website and change home page and blog content regularly. Our strongest days in the fourth quarter were around the loss of Jello. The total sessions in the fourth quarter of 2015 were 89,885 as compared to 71,890 in 2014 (a 25% increase). Additional detail on website traffic is available in the attached traffic report.

Goal for first quarter 2016: We are working on a new and enhanced Potter Park Zoo website that will be mobile friendly, will highlight our animals more prominently, and make it easier for those who visit to donate and support the zoo.

Media Releases

We are following the established schedule of media advisories and news releases and have successfully promoted the zoo’s events in the fourth quarter. These efforts were supported by announcements on the Potter Park Zoo website and social media. Potter Park Zoo received a total of 77 media mentions in the fourth quarter of 2016. Many of

the media mentions were around the loss of black rhino Jello. Please see the attached media report for detailed information about media mentions.

Goal for first quarter 2016: We will continue to follow our media schedule in addition to promoting other zoo news as it occurs.

Paid Advertising

Paid advertising for Boo at the Zoo, Zombie Zoo Brew, Winter Wine and Stein and Wonderland of Lights was successful, with increased attendance at all events. Mediums used were primarily radio and Facebook.

Goal for first quarter 2016: The 2016 advertising campaign will be planned in first quarter. It will include a substantial change in that most of it will be online.

Employment

We have continued to use www.mypotterparkzoo.org to cast a broader net when looking for new employees. These efforts have continued to result in hundreds of applicants for every posted position.

Goal for first quarter 2016: We will continue to use the website to recruit applicants for all positions in the 2016 season.

Fund Development Projects

Moose Exhibit

We continue to work on the fund raising drive to work toward matching the $200,000 commitment we have from the Glassen Foundation to fund a portion of the moose exhibit.

Capital Region Community Foundation

Potter Park Zoo was the recipient of a $15,000 grant in support of a program for autistic learners that will take place throughout 2016.

Other Efforts

We ran a modest paid advertising campaign encouraging end of year giving which resulted in several thousand in donations and the opportunity to encourage these donors to grow their support of the zoo.

Goal for first quarter 2016: We will be developing a comprehensive fund raising plan that will allow us to be more strategic in our fund raising initiatives in 2016.

Special Events – Jen Rostar, Coordinator  Boo at the Zoo – Over 8000 ghosts and goblins came through the gate to enjoy the event. This year we extended the hours to allow guests more opportunity to engage with our new activities including the black light room, dunk the witch game, boo prize wheel and scheduled performances in the amphitheater.  Zombie Zoo Brew – The adult Halloween party at the zoo was a great success. Over 300 guests joined us in the rain and cold demonstrating a warm welcome to this new event.  Winter Wine & Stein – The second year of this event showed great progress. An increase in guests, beverage vendors and revenue demonstrates the popularity of this event.  Wonderland of Lights – This year’s event covered six full weekends including Thanksgiving and Christmas Eve. Guest turn-out on these nights demonstrated the Lansing Community is happy to add the zoo to their family holiday plans. Final admission numbers and revenue far exceeded that of 2014.  Trim a Tree for PPZ – This popular sponsorship program sold 15 trees which will be used in the Winter Gifts enrichment event on January 16th.

Private Events  Private events brought nearly 10,000 people to the zoo in 2015. Some new groups of note include Abbvie Pharmaceutical, Emergent BioSolutions and Leightronix, as well as our continued relationship with many MSU groups.

Membership  It’s been a good year in membership! Revenue is up significantly over 2014 and Deluxe and Premium memberships (part of the new memberships structure) have been very well received and are more popular than originally expected. Current membership totals are 3671.

Volunteers  Since April we have recruited 66 new volunteers and 19 volunteer groups. Emergent BioSolutions, who originally came to us for a private event rental, has since then volunteered at the zoo multiple times. This is a great demonstration of relationship building through the use of zoo programs and

events. For the year a total of 3308 volunteer hours have been dedicated to staffing events and gardening throughout the zoo.

LOOKING AHEAD  The first quarter of the year is always a quiet time allowing us to finalize plans for events in the upcoming year. Please mark your calendars for the following event dates: o Wine & Stein May 19 o Wild 1 Mile June 18 o Zoo Brew June 30, July 28 and August 25 o Zoo Days July 5 & 6 o Members Night August 10 o Boo at the Zoo October 15, 16, 22 & 23 o Zombie Zoo Brew October 29 o Wonderland of Lights begins November 18 o Winter Wine & Stein December 7 o Toys for Tots December 3

Guest Services – Rick Parker, Director

1) We have a good camel prospect from Jo Don Farms.

2) Going to a food show in March to try and find new menu items.

3) We may be getting up to two new ponies which means we can have pony operations opened seven days a week and have more ponies out during the busy hours.

4) Working on adjusting admissions hours so we will have more Windows open during the busy hours.

Public Safety– James Tissue, Coordinator  We held our first Autism Awareness training for all zoo staff. Our second session will be held in March as a make up for zoo staff and all first responders in the greater Lansing area.  Installed a new base radio at the front desk and in both patrol vehicles.

 I attended the NSSF Convention and expo and secured wholesale prices for needed equipment.

 We hired one new patrol officer and have another in backgrounds making us almost at full staff!  All dispatchers have been trained in medical CPR. This will allow them to walk people thru performing CPR until first responders arrive on scene.

Grounds and Maintenance - Tom Davidek, Park Manager Maintenance -  Installed props ,plant material and graphics in the new red panda exhibit  Leaf removal finished for the season  Continued corrective pruning, dead wooding and tree removal in the park and zoo  Winterized irrigation systems and drinking fountains  Removed and stored shade cloths throughout the zoo for the winter  Continued to complete work orders  Assisted with coordinating and overseeing volunteers on various projects in the zoo  Assisted with special events as needed  Snow removal and ice control ongoing as needed

17 POTTER PARK ZOO

FINANCIAL REPORT

FOR THE MONTH OF JANUARY 2016

Included: January Financial Report (Preliminary) January Year to Date Comparison Report (Preliminary) January Capital Improvement Project Report January Attendance Report

18 Reference Page

A Total Controllable Expenses: The majority of the variance is due to 2015 expenses being expensed in 2016.

B Insurance: The Zoo's Flood Insurance policy premiums for 2016 have been expensed in January this year.

C 2016 Capital Improvement Projects: The 2016 Capital Improvement Budget has been 4.1% utilized. The purchase and installation of in-car radios for the Public Safety Department (Project #6) was completed in January.

19 POTTER PARK ZOO REMAINING BUDGET REPORT FOR YTD ENDING JANUARY 2016 PRELIMINARY PRELIMINARY 2016 JANUARY 2016 BUDGET % BUDGET YTD ACTUAL REMAINING UTILIZED

REVENUES: Property Tax Revenues $ 2,778,604 $ 114 $ 2,778,490 Admission Revenues 557,471 - 557,471 Parking Lot Revenues 207,889 - 207,889 Interactive Site Revenues 18,125 - 18,125 Interest Income 15,000 - 15,000 Other Revenues 42,165 - 42,165

TOTAL REVENUES $ 3,619,254 $ 114 $ 3,619,140 0.0%

EXPENSES: Personnel Services Salaries & Wages - Full Time $ 1,117,963 $ 71,139 $ 1,046,824 Salaries & Wages - Seasonal 357,874 22,755 335,119 Benefits 567,155 42,655 524,500 Total Personnel Services 2,042,992 136,548 1,906,444 6.7%

Controllable Expense Supplies 128,700 2,594 126,106 Animal Care 238,000 6,387 231,613 Purchased Services 573,000 3,746 569,254 Utilities 18,775 319 18,456 Rentals & Leases 1,500 - 1,500 Other Expenses 75,750 422 75,328 Total Controllable Expense 1,035,725 13,469 1,022,256 1.3%

Non-Controllable Expense Utilities 188,000 4,857 183,143 Insurance 38,976 52,859 (13,883) IT Support Expense 60,743 - 60,743 Other Expenses 489 - 489 Total Non-Controllable Expense 288,208 57,716 230,492 20.0%

TOTAL EXPENSES BEFORE CAPITAL 3,366,925 207,733 3,159,192 6.2%

Capital Outlay Capital Improvements 252,329 10,405 241,924 Machinery & Equipment - - - Total Capital Outlay 252,329 10,405 241,924

TOTAL EXPENSES $ 3,619,254 $ 218,138 $ 3,401,116

TOTAL CHANGE IN FUND BALANCE $ - $ (218,024) $ 218,024

FUND BALANCE AS OF 12-31-2015 $ 1,140,920

20 POTTER PARK ZOO ACTUAL VS PRIOR YEAR REPORT FOR YTD ENDING JANUARY 2016 PRELIMINARY BETTER/(WORSE) JANUARY 2016 JANUARY 2015 THAN % YTD ACTUAL YTD ACTUAL PRIOR YEAR VARIANCE

REVENUES: Property Tax Revenues $ 114 $ 303 $ (188) Admission Revenues - - - Parking Lot Revenues - - - Interactive Site Revenues - - - Interest Income - - - Other Revenues - - -

TOTAL REVENUES $ 114 $ 303 $ (188) -62.2%

EXPENSES: Personnel Services Salaries & Wages - Full Time $ 71,139 $ 69,782 $ (1,358) Salaries & Wages - Seasonal 22,755 22,791 37 Benefits 42,655 43,327 672 Total Personnel Services 136,548 135,900 (649) 0.5%

Controllable Expense Supplies 2,594 440 (2,154) Animal Care 6,387 2,807 (3,579) Purchased Services 3,746 1,448 (2,298) Utilities 319 187 (132) Rentals & Leases - - - Other Expenses 422 12 (410) Total Controllable Expense 13,469 4,895 (8,574) 175.2% A

Non-Controllable Expense Utilities 4,857 8,139 3,281 Insurance 52,859 - (52,859) B IT Support Expense - - - Other Expenses - 119 119 Total Non-Controllable Expense 57,716 8,258 (49,458) 598.9%

TOTAL EXPENSES BEFORE CAPITAL 207,733 149,053 (58,681) 39.4%

Capital Outlay Capital Improvements 10,405 - (10,405) Machinery & Equipment - - - Total Capital Outlay 10,405 - 10,405

TOTAL EXPENSES $ 218,138 $ 149,053 $ (48,276) 46.3%

TOTAL CHANGE IN FUND BALANCE $ (218,024) $ (148,750) $ 48,088 -46.6%

FUND BALANCE AS OF 12-31-2015 $ 1,140,920

21 POTTER PARK ZOO CAPITAL IMPROVEMENT PROJECTS 2016 FOR YTD ENDING JANUARY 2016 PRELIMINARY PRELIMINARY 2016 JANUARY 2015 BUDGET % PROJECT NAME BUDGET YTD ACTUAL REMAINING Utilized 1. Storm & Sanitary Separation Engineering Study $ 50,000.00 $ - $ 50,000.00 0.0% Ingham County and the City of Lansing need to have a comprehensive engineering study done on the Potter Park Zoo. This would be a joint effort between the City of Lansing and Ingham County to hire an engineering company to develop an engineering study on how to separate the existing storm and sanitary lines. This will help to eliminate confusion on requirements for future projects and/or improvements at the Potter Park Zoo. 2. North End Exhibit Repair $ 50,000.00 $ - $ 50,000.00 0.0% Similar to the South Exhibit, completed in 2013/2014, the brick, glass block, mortar joints and roof of this exhibit have deteriorated to the point that tuck pointing and replacement have become necessary.

3. Fencing $ 10,000.00 $ - $ 10,000.00 0.0% To improve the aestectics of the barnyard, hoofstock and bongo barn areas.

4. Graphics $ 10,000.00 $ - $ 10,000.00 0.0% The animal signs throughout the park are old and outdated. New signs are necessary to update the visuals throughout the park.

5. Vegetation $ 5,000.00 $ - $ 5,000.00 0.0% Vegetation will create separation of exhibits. A plan is currently in place, but this amount will fill in the gaps.

6. In-Car Radios (COMPLETED) $ 10,000.00 $ 10,404.79 $ (404.79) 104.0% The Public Safety Department has been without In-Car Radios. Having In-Car Radios will enable officers to respond to calls easier and more efficiently.

7. Golf Cart $ 4,000.00 $ - $ 4,000.00 0.0% Security has been using the same golf cart since the transition of Potter Park Zoo from the City to the County. Numerous repair costs have made it cost effective to purchase a new golf cart rather than continue to repair the current golf cart.

8. Pathway Replacement Phase I $ 15,339.00 $ - $ 15,339.00 0.0% The walking paths throughout the Zoo and Park have been patched and repaired many times over the years and are now deteriorated beyond the point of repair. Replacement has become necessary as they are now becoming a safety issue. The repair and/or replacement of the pathways is too expensive to do in one year, therefore, we will complete the project in phases.

9. Moose Exhibit $ 97,990.00 $ - $ 97,990.00 0.0% Carryover from 2015 Moose Exhibit Project

Total $ 252,329.00 $ 10,404.79 $ 241,924.21 4.1% C

22 POTTER PARK ZOO MONTHLY ATTENDANCE REPORT FOR MONTH AND YTD ENDING JANUARY 2016

CURRENT MONTH BETTER 2016 2015 (WORSE) ADMISSION TYPE COUNT COUNT THAN PY

CHILDREN - - - CHILDREN-UNDER 3 74 55 19 CHILDREN-OFF-SEASON 194 135 59 ADULT RESIDENT - - - ADULT NON-RESIDENT - - - ADULT OFF-SEASON 544 401 143 SENIOR RESIDENT - - - SENIOR NON-RESIDENT - - - SPECIAL EVENTS - - - PPZ ZOO MEMBERS 252 191 61 SHARED ZOO MEMBERS 20 30 (10) GROUPS - - -

MONDAY PROGRAM - - - OTHER - - - TOTAL 1,084 812 272

INCREASE (DECREASE) FROM PRIOR YEAR 33.5%

ADMISSION TYPE DESCRIPTION CHILDREN All Children, any county ages 3-16 ($2) CHILDREN-UNDER 3 All Children, any county under age 3 (Free) CHILDREN-OFF-SEASON All Children, any county ages 3-16 Nov. 1- March 31 ($1) ADULT RESIDENT Adult of Ingham county April 1 - Oct. 31 ($4) ADULT NON-RESIDENT Adult Out of Ingham County April 1 -Oct. 31 ($10) ADULT OFF-SEASON All Adults, Any County Nov. 1 - March 31 ($2) SENIOR RESIDENT Discount for Ingham seniors ages 60+ April 1 - Oct. 31 ($3) SENIOR NON-RESIDENT Discount for Out of County seniors ages 60+ April 1 - Oct. 31 ($8) SPECIAL EVENTS Attendees associated with County or Society Events (Price varies) PPZ ZOO MEMBERS Zoo Members (Free) SHARED ZOO MEMBERS Reciprocal Zoo memberships (Price Varies) GROUPS 20 or more guests paying together ($1 off per person) MONDAY PROGRAM Ingham County Residents receive $1 off per person (slowest day of week) OTHER Any Coupon related attendee

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