BRANDFINANCE ® THE TOP 20 MOST VALUABLE AUSTRALIAN SPORTS BRANDS THE 1ST CONCISE REPORT OF AUSTRALIA’S MOST VALUABLE BRANDS | DECEMBER 2013 2 | BRANDFINANCE® THE TOP 20 MOST VALUABLE AUSTRALIAN SPORTS BRANDS | DECEMBER 2013 BRANDFINANCE ® THE TOP 20 MOST VALUABLE AUSTRALIAN SPORTS BRANDS THE 1ST CONCISE REPORT OF AUSTRALIA’S MOST VALUABLE BRANDS | DECEMBER 2013 Contents BRANDFINANCE® 2 Contents THE TOP 20 4 Executive Summary MOST VALUABLE 5 The Top 20: Results Table 6 Brand Finance: What are Australia’s AUSTRALIAN Top 20 Most Valuable Sports Brands SPORTS BRANDS 8 The Top 10 Profiles The BrandFinance® The Top 20 13 Sponsorship in Australia Most Valuable Australian Sports Brands is published by Brand 14 Global Intangible Finance Tracker Finance plc and is the 1st concise 16 Brand Ratings report of Australia’s Most Valuable Brands 18 Brand Finance Services 20 Brand Finance Methodology 22 Bespoke Reports 23 Contacts Brand Finance plc Level 11, 37 York Street, Sydney 2000, Australia Tel: +61 2 8236 8900 Fax: +61 2 9290 1740 www.brandfinance.com
[email protected] 4 | BRANDFINANCE® THE TOP 20 MOST VALUABLE AUSTRALIAN SPORTS BRANDS | DECEMBER 2013 Executive Summary Executive Summary The table on the following page represents stream of (hypothetical) royalty payments and tax authorities and the courts because Brand Finance’s calculation of the 20 most represents the value of the brand. The trade it calculates brand values by reference to valuable Australian football club brands marks for each team are, on the whole, owned documented, third-party transactions and of 2013 (based on 2012 figures). This year by the central body, but are franchised and secondly, because it can be performed only NRL and AFL teams made the Top used by the clubs.