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The Meaning of Tree Planting – a Symbolic Interactionist Understanding of the Behaviour of Tree Planting in the Byron Shire

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The Meaning of Tree Planting – a Symbolic Interactionist Understanding of the Behaviour of Tree Planting in the Byron Shire The Meaning of Tree Planting – A symbolic interactionist understanding of the behaviour of tree planting in the Byron Shire Zia Flook Master’s Thesis • 30 HEC Swedish University of Agricultural Sciences, SLU Faculty of Natural Resources and Agricultural Sciences (NJ) Department of Urban and Rural Development Environmmental Communication and Management – Master’s Programme Uppsala 2020 The Meaning of Tree Planting – A symbolic interactionist understanding of the behaviour of tree planting in the Byron Shire Zia Flook Supervisor: Stina Powell, Swedish University of Agricultural Sciences Department of Urban and Rural Development Examiner: Lars Hallgren, Swedish University of Agricultural Sciences Department of Urban and Rural Development Credits: 30 HEC Level: Second cycle (A2E) Course title: Master thesis in Environmental Science, A2E, 30.0 credits Course code: EX0897 Programme/education: Environmental Communication and Management – Masters Programme Course coordinating dept: Department of Aquatic Sciences and Assessment Place of publication: Uppsala Year of publication: 2020 Cover picture: Tree Planting in The Byron Shire, Image by Zia Flook (author) Keywords: Tree planting, reforestation, participation, pro-environmental behaviour, symbolic interactionism, meaning, Byron Bay. Swedish University of Agricultural Sciences Faculty of Natural Resources and Agricultural Sciences Department of Urban and Rural Development Division of Environmental Communication Publishing and archiving Approved students’ theses at SLU are published electronically. As a student, you have the copyright to your own work and need to approve the electronic publishing. If you check the box for YES, the full text (pdf file) and metadata will be visible and searchable online. If you check the box for NO, only the metadata and the abstract will be visiable and searchable online. Nevertheless, when the document is uploaded it will still be archived as a digital file. If you are more than one author you all need to agree on a decision. You can find more information about publishing and archiving here: https://www.slu.se/en/ subweb/library/publish-and-analyse/register-and-publish/agreement-for- publishing/ ☒ YES, I/we hereby give permission to publish the present thesis in accordance with the SLU agreement regarding the transfer of the right to publish a work. ☐ NO, I/we do not give permission to publish the present work. The work will still be archived and its metadata and abstract will be visible and searchable. Abstract As we enter a changed climate the understanding of what motivates and sustains participation in pro-environmental behaviours has never been more important. Planting trees to reforest vast areas of the world has the potential for numerous ecological and human benefits. Tree planting has not been taken account for in research into pro-environmental behaviours, why they arise where they do, and what motivates the individual participation in them. Data was collected from interviews with dedicated participants engaging tree planting as an ongoing behaviour. Using symbolic interactionism theory as a lens for this research, the individual and social meaning making and perspectives on the local influence for the manifestation of the behaviour were analysed. This approach was used to answer the main question of why people in the Bryon Shire participate in tree planting. The Symbolic interactionist perspective and methodological consequences reveal the links between meaning, the application of it, and motivation to engage in the behaviour of tree planting. A shared understanding of the meaning of tree planting and supportive social interactions exists among the participants simultaneous to an individual meaning that is personally formed through the participants own desires, needs, objectives and views of themselves. The meanings are created socially and individually and contribute to the prevalence and maintenance of this behaviour in the Byron Shire. The social context and local environmental ethos have also been influential in the formation of the behaviour. Keywords: Tree planting, reforestation, pro-environmental behaviour, symbolic interactionism, meaning, Byron Bay. Table of contents 1. Introduction ........................................................................................................... 10 1.1. Background ............................................. ...................................................10 1.2. Problem formulation .................................................................................... 14 1.3. Research aim and empirical focus .............................................................. 14 1.4. Research questions ..................................................................................... 14 2. Theoretical Framework .......................................................................................... 16 2.1. Symbolic Interactionism ............................................................................... 16 2.1.1. Epistemological position ..................................................................... 17 2.1.2. Central concepts ................................................................................. 17 2.2. The three premises of symbolic interactionism and their application to the present case ................................................................................................................. 18 2.2.1. The three premises ............................................................................. 19 2.2.2. The application of the three premises to the present case ................. 20 3. Research Design and Methodology ..................................................................... 23 3.1. Empirical data collection setting .................................................................. 23 3.2. A qualitative procedure and symbolic interactionism .................................. 24 3.3. Methodology ................................................................................................ 25 3.3.1. Data collection: Interviews and information rich cases ....................... 25 3.3.2. Data collection: Participant observation ............................................. 26 3.4. Data analysis ............................................................................................... 27 3.5. Methodological reflections ........................................................................... 28 4. Findings and analysis ............................................................................................ 30 4.1. Sub-research questions 1 & 2: What does tree planting mean to the participants and how has this meaning been socially created and formed from social interactions? .................................................................................................................. 30 4.1.1. The shared meaning – trees for an environmental purpose ............... 31 4.1.2. How has this meaning been socially created and formed from social interactions? 32 4.2. Personal meanings ...................................................................................... 33 4.2.1. Tree planting means social connection .............................................. 33 4.2.2. How has this meaning been socially created and formed through social interactions? ................................................................................................... 36 4.2.3. Tree planting means connection to country ........................................ 37 4.2.4. How has this meaning been socially created and formed from social interactions? 38 4.2.5. Tree planting means anti-consumerism ............................................. 39 4.2.6. How has this meaning been socially created and formed from social interactions? 40 4.2.7. Responsibility to future generations .................................................... 41 4.2.8. How has this meaning been socially created and formed through social interactions? ................................................................................................... 42 4.2.9. Tree planting means doing visible actions .......................................... 43 4.2.10. How has this been socially created and formed from social interactions? 44 4.3. Sub-research question 3: How does the social context of The Byron Shire contribute to the manifestation of this behaviour? ........................................................ 45 4.3.1. The deforestation and reforestation history ........................................ 45 4.3.2. Current social validation for tree planting ........................................... 46 4.4. Summary of findings and analysis ............................................................... 48 5. Discussion............................................................................................................... 49 5.1. Sub-research question 1 & 2 ....................................................................... 50 5.2. Sub-research question 3 ............................................................................. 52 5.3. Main research question ............................................................................... 54 6. Conclusion .............................................................................................................. 55 List of figures Figure 1 Participants at a planting event, March 07 2020………………...……..23 Figure 2 Summary of Interview Participant Information………………………..25 8 Abbreviations PEB Pro-Environmental Behaviour SI Symbolic
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