Interview with Nandita Chalam, J

Total Page:16

File Type:pdf, Size:1020Kb

Interview with Nandita Chalam, J Julien Cayla (Australian School of Business) Interviews Nandita Chalam, Senior Creative Director, J. Walter Thompson, India Julien Cayla Julien Cayla: Can you please tell us something about yourself before we start? Nandita Chalam: I have always been in the field of advertising. I have worked with almost all the top agencies in India: for instance, JWT, Ogilvy and Mather and Lintas. I have worked in Africa too. I have worked in Kenya and Zambia while I was with McCann. I have worked on many multinational brands. I have worked with Unilever brands. I have worked on their soaps, Lux being one of them, detergents, cooking oil, etc. etc. Somehow, being a woman you tend to be given the household products. So, I used to cry for one of those macho brands. I used to say, “I want a macho brand, I want a bike.” In a way it is good, because there are lots of mainstream brands like soaps, cooking oil and detergents in any agency. I also won awards for my work for Unilever while working for some of these mainstream brands. I still haven’t won an international award, say, something like a Cannes Lion, but I hope to win it someday. So, all in all, you can say that I love and worship advertising. Julien: Tell me something about the history of Lux in India. Nandita Chalam: Actually Lux is 75 years old in India. And strangely enough, JWT is also 75 years old in India. And the two brands have always worked together. So, the histories of JWT and Lux run parallel in a way. Lux has always used film stars to do endorsements. It is very interesting because in the early days of Lux, I am told, there were no ad filmmakers. So the Unilever guys used to get the film directors to shoot the Lux ads. And then of course, over the years Lux came into the JWT stable. The first Lux star ever was a lady called Leela Chitnis.1 And of course, Aishwarya is the ambassador now and we have Priyanka Chopra as well.2 So, traditionally Lux has always used the top stars of that era. All the Lux stars, when they are offered Lux, consider it like they have arrived. When Lux turned 75, they rigged up a campaign, it was actually a promotional campaign to celebrate 75 years of Lux and the actual promotion was something very small. Nothing very big. But we had created a special edition range for the 75 years using stars of all ages. It would have been expensive to use all of them in too many commercials. So we used four of these iconic stars who have endorsed Lux for a longer period. But still, when the client briefed us, I was particularly feeling that, this is 75 years man! I mean it doesn’t happen every day, so let’s do something different. It should be something that people would remember. Shah Rukh Khan was at the height of his popularity at that point of time.3 Our model coordinator told me that Juhi Chawla would tell Shah Rukh about the Lux campaign.4 Juhi and Shah Rukh are very good friends. And Shah Rukh would jokingly say to Juhi, “You know, you guys have all the fun, you get to soak in the tub the whole day. Why don’t you offer me Lux? I will do it.” 1 So, she came and told me this. I remember, I thought why not ask him, because he himself has said that he would love to do it. Then we actually went and met him. We were not sure whether he would do it. I wrote a script especially for him; it was a little tongue in cheek: he is in a tub (where normally the girls are), and the girls are all around him. And he is trying to be a superstar. “Lux is now 75 years old; to celebrate 75 years we need a superstar. So, who else could they think of but me?” And then, the girls dunk him into the tub. That is the gist of the film. But he starts doing the thing that all stars of Lux do in the tub. They say: “Lux is the secret of my beauty.” It was very cute of Shah Rukh to say that. Everybody knows that Lux does not use that slogan any more. But for fifty years if there has been a memorable line in Indian advertising; it’s one of the lines that is remembered. And of course we couldn’t do away with our big stars. So we put the same four stars on the packaging for the soap. Video 1. Lux spot with Shah Rukh Khan. Julien: It was very playful in a sense. Nandita Chalam: Yes, it was very playful and though he had said it in jest we didn’t know whether he would really do it. Therefore I went personally to his house. Of course I am a big Shah Rukh fan myself and just needed an excuse to go to his house. I was very surprised when he said yes. He said, “Of course I will do it, why wouldn’t I do it?” And after that it was just a matter of money, but this is not his regular endorsement. It was going to be a one- off. Little Shah Rukh forever. He especially liked the idea of himself being the only male star surrounded by four beautiful women [of all ages]. Julien: One of the interesting things is that he was playing with his image. Nandita Chalam: Yes, he was playing with his image. I wouldn’t say it was a risk, but to be seen endorsing a very feminine brand—you know, Lux has always been associated with women and feminine beauty—he was playing with his image. Then again, Shah Rukh is very sharp. He realised the true power of the concept. That’s why he jumped at it. That’s the reason why even I wanted to do it. Because I know it was different from any other Lux ad that I had done. Julien: Basically the target consumer for this product is women? Nandita Chalam: Yes, Lux is always targeted at women. It is not like men don’t use it but somehow it’s never considered to be targeted at men. Julien: Is there any social class which uses Lux the most? 2 Nandita Chalam: Lux is actually a very mass brand. Today, Lux has got products like Body Wash which is targeted at the upper crust and younger girls. But by and large LUX is bought by the middle class India, mostly in the north. It’s a family soap, so mothers, daughters everybody uses it. Surprisingly enough, unlike in the west where people are a little sceptical about star endorsements, in India people actually believe that stars use these products. That if you use this product you will become as beautiful as Hema Malini.5 Even I was surprised when I started working on it but that is how it is. When I meet consumers they say that they truly believe that the stars use these products and that’s why they talk about it. That way, you can say that in India we are not a cynical bunch as yet. One strange though is that before Shah Rukh, Lux used to appeal to slightly older women. Post the Shah Rukh ad, it has started connecting with younger people as well. They saw the humor of it. In fact, some of the older Lux audience didn’t like the idea of Shah Rukh endorsing Lux. It’s not like Shah Rukh ad was universally liked. Lots of people hated it. But the brand started looking younger, more irreverent, funnier in fact. In fact, it started connecting with younger people. When I used to go to meet Lux users, sometimes even in the same family, between the mother and the daughter, the mother would swear by Lux but the daughter would be trying something else. This is when we realized that some thing is getting dated about the brand. We needed to do something. So, there were many reasons why we did the Shah Rukh ad. One was the 75 years anniversary of the brand, another was that we needed to connect with younger people. We would never have been able to do it without the support of the client. Especially Ashok Venkataramani. You could imagine there would be a lot of fear of doing such a campaign, especially for a client like Unilever. They didn’t want to tamper with something on which they had worked for years and we were worried, are we spoofing our own brand, are we laughing at ourselves. I mean, unlike the British, we don’t laugh at ourselves. We don’t make fun of ourselves. So they were worried that maybe we were ridiculing ourselves. Especially by using the line “khoobsurati ki raaz” [a thing of beauty] in the ad with Shah Rukh, which is like using advertising history. Julien: You said that lots of people did not like the ad. How did you get to know about this? Nandita Chalam: After this commercial came on air, there was so much that was written about it. There was so much extra publicity which we never thought we would get. Most of it was terrific. People said that it was Lux turning out to be a metrosexual brand. Video 2.
Recommended publications
  • Shah Rukh Khan from Wikipedia, the Free Encyclopedia "SRK" Redirects Here
    Shah Rukh Khan From Wikipedia, the free encyclopedia "SRK" redirects here. For other uses, see SRK (disambiguation). Shah Rukh Khan Shah Rukh Khan in a white shirt is interacting with the media Khan at a media event for Kolkata Knight Riders in 2012 Born Shahrukh Khan 2 November 1965 (age 50)[1] New Delhi, India[2] Residence Mumbai, Maharashtra, India Occupation Actor, producer, television presenter Years active 1988present Religion Islam Spouse(s) Gauri Khan (m. 1991) Children 3 Signature ShahRukh Khan Sgnature transparent.png Shah Rukh Khan (born Shahrukh Khan, 2 November 1965), also known as SRK, is an I ndian film actor, producer and television personality. Referred to in the media as "Baadshah of Bollywood", "King of Bollywood" or "King Khan", he has appeared in more than 80 Bollywood films. Khan has been described by Steven Zeitchik of t he Los Angeles Times as "perhaps the world's biggest movie star".[3] Khan has a significant following in Asia and the Indian diaspora worldwide. He is one of th e richest actors in the world, with an estimated net worth of US$400600 million, and his work in Bollywood has earned him numerous accolades, including 14 Filmfa re Awards. Khan started his career with appearances in several television series in the lat e 1980s. He made his Bollywood debut in 1992 with Deewana. Early in his career, Khan was recognised for portraying villainous roles in the films Darr (1993), Ba azigar (1993) and Anjaam (1994). He then rose to prominence after starring in a series of romantic films, including Dilwale Dulhania Le Jayenge (1995), Dil To P agal Hai (1997), Kuch Kuch Hota Hai (1998) and Kabhi Khushi Kabhie Gham..
    [Show full text]
  • Nahiiin! Face Gallery the Nahiiin! Face Gallery Celebrating the finest Histrionic Achievements in Indian Cinema, One Actor at a Time
    The Nahiiin! Face Gallery The Nahiiin! Face Gallery Celebrating the finest histrionic achievements in Indian cinema, one actor at a time. Celebrating the finest histrionic achievements in Indian cinema, one actor at a time. http://memsaabstory.wordpress.com http://memsaabstory.wordpress.com Ajit Amjad Khan Amrish Puri A. Nageswara Rao Anil Kapoor Bindu Biswajeet Brownie Moti Heeralal Pannalal Mooga Manasulu Hare Kanch Ki Teri Meherbaniyan Yaarana (1981) Kasam Paide Karne Bandie (1978) Trishna (1978) (1977) Wale Ki (1984) (1963 - Telugu) Beta (1992) Mastan Dada (1977) Chooriyan (1967) (1985) Anwar Hussein Aruna Irani Asha Parekh Chandramohan Chandrima Bhaduri Chiranjeevi Chiranjeevi Chitra Zindagi Aur Maut Kirathakudu SP Parasuram Trip to Moon (1967) Gaddar (1973) Doodh Ka Karz Shikar (1968) Chirag (1969) Shaheed (1948) Zimbo (1958) (1990) (1965) (1986 - Telugu) (1994 - Telugu) Asha Parekh Ashoo Deepti Naval Dev Kumar Dharmendra Mere Hamdum Mere Kati Patang (1970) Samadhi (1974) Rani Aur Lalpari Kab? Kyon? Aur Yeh Ishq Nahin Yalgaar (1992) Jeevan Mrityu (1971) (1975) Kahaan? (1972) Dhund (1973) Aasaan (1982) Alibaba (1977) Dost (1968) Babita Baby Rani Bindu Dharmendra Dilip Kumar Haseena Maan Jayegi Kab? Kyon? Aur Nanha Farishta Rani Aur Lalpari Ab Kya Hoga Yaadon Ki Baarat Kahani Kismat Ki Badle Ki Aag (1982) Shaheed (1948) Aadmi (1968) (1968) Kahaan? (1972) (1969) (1975) (1977) (1972) (1973) All content on this page is for informational purposes only, and has been compiled from movies and other sources in my possession. If any copyright has been All content on this page is for informational purposes only, and has been compiled from movies and other sources in my possession.
    [Show full text]
  • Emami to Keep Things Warm This Winter with Aggressive Marketing & Consumer Offers
    Emami to keep things warm this winter With aggressive marketing & consumer offers . Expects strong growth with winter brands . Boroplus and Vasocare to lead from the front Kolkata, November 27, 2017: Emami Ltd, India’s leading FMCG player with an annual turnover of over Rs 2500 Cr anticipates a bullish performance from its portfolio of winter brands viz. -BoroPlus and Vasocare. It expects these brands to push sales during winter growing faster than the market. Leading the pack is the house of BoroPlus brands, a trusted brand with a heritage of 40 years, that has achieved a significant growth over the years aided by successful brand extensions. Endorsed by Bollywood superstars Amitabh Winter Dhamaka from Emami! Bachchan and Kangana Ranaut, the BoroPlus brand continues to hold a strong 76% market share in the antiseptic cream category New pack of 500 ml from and is the #1 antiseptic cream in the world. BoroPlus Total Results Moisturizing Lotion For BoroPlus, one of the largest skin care brands, Emami Limited will be going national with its new brand extension BoroPlus National Launch of BoroPlus Perfect Touch. It is a daily use deep moisturizing cream which Perfect Touch keeps the skin healthy and soft. Bollywood actress Kangana Ranaut has been roped in as the face to endorse this latest brand New contemporary tub pack extension of BoroPlus. With its non-sticky, non-oily 24 hr moisture from BoroPlus formula coupled with the goodness of ayurvedic herbs & New pack of 500 ml from antiseptic action, the new BoroPlus Perfect Touch Soft Antiseptic Cream providesBoroPlus a Total perfect Results solution for healthy, bright and fresh skin to women compared to the regular moisturizingMoisturizing creams which Lotion makes the face look dark and oily.
    [Show full text]
  • Nation, Fantasy, and Mimicry: Elements of Political Resistance in Postcolonial Indian Cinema
    University of Kentucky UKnowledge University of Kentucky Doctoral Dissertations Graduate School 2011 NATION, FANTASY, AND MIMICRY: ELEMENTS OF POLITICAL RESISTANCE IN POSTCOLONIAL INDIAN CINEMA Aparajita Sengupta University of Kentucky, [email protected] Right click to open a feedback form in a new tab to let us know how this document benefits ou.y Recommended Citation Sengupta, Aparajita, "NATION, FANTASY, AND MIMICRY: ELEMENTS OF POLITICAL RESISTANCE IN POSTCOLONIAL INDIAN CINEMA" (2011). University of Kentucky Doctoral Dissertations. 129. https://uknowledge.uky.edu/gradschool_diss/129 This Dissertation is brought to you for free and open access by the Graduate School at UKnowledge. It has been accepted for inclusion in University of Kentucky Doctoral Dissertations by an authorized administrator of UKnowledge. For more information, please contact [email protected]. ABSTRACT OF DISSERTATION Aparajita Sengupta The Graduate School University of Kentucky 2011 NATION, FANTASY, AND MIMICRY: ELEMENTS OF POLITICAL RESISTANCE IN POSTCOLONIAL INDIAN CINEMA ABSTRACT OF DISSERTATION A dissertation submitted in partial fulfillment of the requirements for the degree Doctor of Philosophy in the College of Arts and Sciences at the University of Kentucky By Aparajita Sengupta Lexington, Kentucky Director: Dr. Michel Trask, Professor of English Lexington, Kentucky 2011 Copyright© Aparajita Sengupta 2011 ABSTRACT OF DISSERTATION NATION, FANTASY, AND MIMICRY: ELEMENTS OF POLITICAL RESISTANCE IN POSTCOLONIAL INDIAN CINEMA In spite of the substantial amount of critical work that has been produced on Indian cinema in the last decade, misconceptions about Indian cinema still abound. Indian cinema is a subject about which conceptions are still muddy, even within prominent academic circles. The majority of the recent critical work on the subject endeavors to correct misconceptions, analyze cinematic norms and lay down the theoretical foundations for Indian cinema.
    [Show full text]
  • Darr Shahrukh Khan Full Movie Free Download
    1 / 5 Darr Shahrukh Khan Full Movie Free Download ~Bollywood hit movie "Darr" (Fear) starred Juhi chawla, Sunny Deol ... Shahrukh Khan - Phir Bhi Dil Hai Hindustani (2000) Hindi Bollywood Movies, Bollywood ... Dubbed Watch Online Hindi Movies Online Free, Download Free Movies Online ... Get the Yash Chopra: Film posters latest photo gallery and picture news on .... To sign off on the food featured in the film, producer Juliet Blake consulted ... acter name, marathi movie, torrent patil Marathi movie download, patil movie actress name, ... Wikipedia Shah Rukh Khan's second outing as Don may not be an ... 'Lamhe' (Moments - 1991) and 'Darr' (Fear - 1993) At the , translation: fear) is a 1993 bollywood romanticڈﺮ :age of 23, Amruta Patki .... Darr: a violent love story (hindi: डर, urdu psychological thriller film directed by yash chopra under the banner .... Watch the Hindi full movie Darr on YouTube. Directed by Raja Sen, Starring Ferdous Ahmed, Rituparna Sengupta, Parno Mittra, Ritwick .... Net - Online video portal and search engine to the best free movies, videos, ... Darr (1993) Full Hindi Movie | Juhi Chawla, Sunny Deol, Shah Rukh Khan ... The film stars Rishabh Vaidya, Shakshi Diwedi, Ajay Azad Singh, Atul, Udit Kaushik and Raghav in lead roles. ... and Downloads June 08, 2020 0 Partners for Justice (Season 1) |Hindi Dubbed| ... all episodes Watch korean drama series and movie with english subs online free, ... 4 Darr Khuda Se (Ep 5) 7.. Spread smiles for free! NOTE: ... Stewart dan W. Hindi sahity me paheli ka bahut matlab raha hey. ... Subhan allha. whatsapp paheli film ka naam. ... Download PhotoMath lalu install seperti biasa di Android.
    [Show full text]
  • Wellness Mauritius Times Friday, June 19, 2020 11 4 Things You Should Never Say to Your Partner Our Spouse Cannot "Unhear" What You Bother You
    65th Year -- No. 3586 Friday, June 19, 2020 www.mauritiustimes.com facebook.com/mauritius.times 18 Pages - ePaper MAURITIUS TIMES "Power does not corrupt. Fear corrupts... perhaps the fear of a loss of power." -- John Steinbeck Facts and ideology Interview: Ragen Valayden Progressive taxation under “The St Louis concerted attack Gate is only the tip of the iceberg… Will the government disclose what happened on the Gas turbine project or investigate on CWA and Huawei?" + See pages 8-9 China-India Face-off & Miscalculations Progressive taxation is not a socialist scheme, still less a China's actions in the past weeks achieved precisely the opposite of what it Machiavellian or Manichean move to penalize high income wanted - it has pushed India into much closer partnerships with the earners. It is a well-balanced system that exists in most capitalist countries of the OECD By Aditya Narayan + See Page 4 Breakthrough in treatment of Covid-19 Demonstrators hold placards and shout slogans as they protest against the killing of Indian soldiers by Chinese troops, in Ahmedabad, India on June 16, 2020. By TP Saran + See Page 5 Food Security, Budgets and the Land Question If the government is serious about food security, laws relating to food, land and water cannot remain fragmented and dispersed nor is it sufficient to revise the Agricultural Marketing Board Act So-called 'controversies' are reported (about the use of hydroxychloroquine for example) - but these must be viewed as the serious and sincere attempts being made to find effective solutions.
    [Show full text]
  • A Study on the Effectiveness of Celebrity Endorsed and Animated Character Endorsed Advertisements on Consumers' Buying Behavior
    A STUDY ON THE EFFECTIVENESS OF CELEBRITY ENDORSED AND ANIMATED CHARACTER ENDORSED ADVERTISEMENTS ON CONSUMERS' BUYING BEHAVIOR A Thesis Submitted to Gujarat Technological University for the Award of Doctor of Philosophy in Management by BHAGYASHREE HARESH SHETH Enrollment No.139997292009 GUJARAT TECHNOLOGICAL UNIVERSITY AHMEDABAD April-2018 A STUDY ON THE EFFECTIVENESS OF CELEBRITY ENDORSED AND ANIMATED CHARACTER ENDORSED ADVERTISEMENTS ON CONSUMERS' BUYING BEHAVIOR A Thesis Submitted to Gujarat Technological University for the Award of Doctor of Philosophy in Management by BHAGYASHREE HARESH SHETH Enrollment No.139997292009 Under the Supervision of Dr.Sandip. P. Solanki GUJARAT TECHNOLOGICAL UNIVERSITY AHMEDABAD April-2018 © BHAGYASHREE HARESH SHETH ii DECLARATION I declare that the thesis entitled A Study of on the effectiveness of celebrity endorsed and animated character endorsed advertisements on consumers' buying behavior submitted by me for the degree of Doctor of Philosophy is the record of research work carried out by me during the period from January 2014 to September 2017 under the supervision of Dr.Sandip Solanki and this has not formed the basis for the award of any degree, diploma, associate ship, fellowship, titles in this or any other university or other institution of higher learning. I further declare that material obtained from other sources have been duly acknowledged in the thesis. I shall be solely responsible for any plagiarism or other irregularities, if noticed in the thesis. Signature of the Research Scholar: ________________________ Date: _________ Name of Research Scholar: BHAGYASHREE HARESH SHETH Place: RAJKOT iii CERTIFICATE I certify that the work incorporated in the thesis A Study on the effectiveness of celebrity endorsed and animated character endorsed advertisements on consumers' buying behavior submitted by Shri Bhagyashree Haresh Sheth was carried out by the candidate under my supervision / guidance.
    [Show full text]
  • Annual Report and Audited Consolidated Financial Statements for the Period from 4 April 2007 to 31 March 2008
    Annual Report and Audited Consolidated Financial Statements For the period from 4 April 2007 to 31 March 2008 Managed by Film Investment Managers (Mauritius) Limited Investment Objective The investment objective of The Indian Film Company Limited (the “Company”) and its Subsidiaries; The Indian Film Company (Cyprus) Limited (formerly Braxfield Investment Limited and IFC Distribution Private Limited (collectively the Group) is to achieve total return for Shareholders through investment in a diverse portfolio of Indian films and films primarily targeted at the Indian audience across different genres, languages and budgets. The Group intends to build a film library of Intellectual Property Rights (“IPR”) in various formats, including satellite, home video and mobile technology. The Directors and Film Investment Managers (Mauritius) Limited (the “Investment Manager”) (formerly known as BK Enterprises Limited) believe that the Group is well placed to take advantage of film investment opportunities and to capitalise on the growth that the Indian film industry is experiencing. Operational Strategy The Investment Manager, on behalf of the Group, captures opportunities in the entire value chain of film creation by; (i) sourcing and evaluating prospective film projects through a research-led investment process; and (ii) managing and structuring the production and distribution of such film projects. In sourcing prospective film projects the Investment Manager thoroughly evaluates film concepts, scripts, directors and cast in respect of current market data relating to current tastes and trends. The Investment Manager then assesses the feasibility of the project in relation to budget, timescales and the risks and rewards of each opportunity. Once a film project has been approved by the Board, the Group seeks to retain full ownership of all IPR relating to each film project, although in certain situations the Group may invest in a film project where it may not acquire all rights.
    [Show full text]
  • Answered On:08.03.2002 Income of Film Personalities P.D
    GOVERNMENT OF INDIA FINANCE LOK SABHA UNSTARRED QUESTION NO:1400 ANSWERED ON:08.03.2002 INCOME OF FILM PERSONALITIES P.D. ELANGOVAN Will the Minister of FINANCE be pleased to state: (a) whether the Government have any proper documentation on the income earned by the film personalities in the country; (b) if so, the details thereof; and (c) the list of film personalities who have paid income tax to the tune of Rs.10 lakhs or above in the last three years and the total income generated through the income-tax paid by them to the Government? Answer MINISTER OF STATE IN THE MINISTRY OF FINANCE (SHRI GINGEE N. RAMACHANDRAN) (a)&(b):Yes Sir, the returns of income filed by assessees with the Department are indicative of the income earned by them. Documentations are available in the form of returns and various registers kept by the assessing officers. (c): The list of film personalities who have paid income tax to the tune of Rs.10 lakhs or above in the last three years is enclosed as per the Annexure. The total income generated through the income-tax paid by them is Rs.94.60 crore. ANNEXURE S.No. Name of the Assessee 1. Aishwarya Rai 2. Amitabh Bachchan 3. Jaya Bachchan 4. Abhishek Bachchan 5. Amrishlal Puri 6. Salman Khan 7 Rani Mukherji 8. Shahrukh Khan 9. Yash Johar 10. Karishma Kapoor 11. Madhuri Dixit 12. Anu Malik 13. David Dhawan 14. Bharat Shah 15. Abhijeet Bhattacharya 16. Alka Yagnik 17. Anand Bakshi 18. Anupam Kher 19. Archana Puran Singh 20.
    [Show full text]
  • 1St Filmfare Awards 1953
    FILMFARE NOMINEES AND WINNER FILMFARE NOMINEES AND WINNER................................................................................ 1 1st Filmfare Awards 1953.......................................................................................................... 3 2nd Filmfare Awards 1954......................................................................................................... 3 3rd Filmfare Awards 1955 ......................................................................................................... 4 4th Filmfare Awards 1956.......................................................................................................... 5 5th Filmfare Awards 1957.......................................................................................................... 6 6th Filmfare Awards 1958.......................................................................................................... 7 7th Filmfare Awards 1959.......................................................................................................... 9 8th Filmfare Awards 1960........................................................................................................ 11 9th Filmfare Awards 1961........................................................................................................ 13 10th Filmfare Awards 1962...................................................................................................... 15 11st Filmfare Awards 1963.....................................................................................................
    [Show full text]
  • Celebrity Advertising in Indian Culture
    Celebrity Advertising in Indian Culture- Prof. Supriyo Patra* Emerging Trends & Challenges Under Globalization Prof. Saroj K. Datta** In the beginning of the 21st century boundaries across nations have been broken and Globalization has made the world almost a single homogenous market place, but one cannot ignore the economic, technological and cultural differences that still exist among nations. From the snow covered Himalayas in the north to the backwaters of Kerala in the south and from the Bay of Bengal in the east to Mumbai in the west, talk’s immensely one can expect in India not only in terms of landscape but culture also. The opening up of the Indian economy in the early 90’s paved the way for multi national companies to tap the vast Indian market with their product and service offerings. India offers a unique cultural package in terms of religion, languages, life style and value system etc. and developing advertising strategy to connect with such diverse target audience is really a challenging proposition. 1. Introduction With this backdrop in mind, the objectives of this research paper is to first highlight the emerging trends noticed in marketing communication and celebrity advertising in Diversity in every respect, be it in terms of landscape, the India. Secondly identifying the challenges encountered by mountains in the north, the back waters of Kerala in the south or advertisers in regard to celebrity advertising. Finally the desert in the west to the Bay of Bengal in the east or in terms of providing strategic input to advertisers in selecting the culture prevailing in these areas, food habits and dress sense of right celebrity to connect their brand with their target the people makes our motherland India unique and we can boast audience of diverse cultural background under present of ‘unity among diversity’.
    [Show full text]
  • EROS INTERNATIONAL COLLECTION of INDIAN CINEMA on DVD Last Update: 2008-05-21 Collection 26
    EROS INTERNATIONAL COLLECTION OF INDIAN CINEMA ON DVD Last Update: 2008-05-21 Collection 26 DVDs grouped by year of original theatrical release Request Titles by Study Copy No. YEAR OF THEATRICAL COLOR / RUNNING STUDY COPY NO. CODE FILM TITLE RELEASE B&W TIME GENRE DIRECTOR(S) CAST 1 DVD5768 M DVD-E-079 MOTHER INDIA 1957 color 2:43:00 Drama Mehoob Khan Nargis, Sunil Dutt, Raj Kumar 2 DVD5797 M DVD-E-751 KAAGAZ KE PHOOL 1959 color 2:23:00 Romance Guru Dutt Guru Dutt, Waheeda Rehman, Johnny Walker 3 DVD5765 M DVD-E-1060 MUGHAL-E-AZAM 1960, 2004 color 2:57:00 Epic K. Asif Zulfi Syed, Yash Pandit, Priya, re-release Samiksha 3.1 DVD5766 M DVD-E-1060 MUGHAL-E-AZAM bonus material: premier color in Mumbai; interviews; "A classic redesigned;" deleted scene & song 4 DVD5815 M DVD-E-392 CHAUDHVIN KA CHAND 1960 b&w 2:35:00 Romance M. Sadiq Guru Dutt, Waheeda Rehman, Rehman 5 DVD5825 M DVD-E-187 SAHIB BIBI AUR GHULAM 1962 b&w 2:42:00 Drama Abrar Alvi Guru Dutt, Meena Kuman, Waheeda Rehman 6 DVD5772 M DVD-E-066 SEETA AUR GEETA 1972 color 2:39:00 Drama Ramesh Sippy Dharmendra, Sanjeev Kumar, Hema Malini 7 DVD5784 M DVD-E-026 DEEWAAR 1975 color 2:40:00 Drama Yash Chopra Amitabh Bachchan, Shashi Kapoor, Parveen Babi, Neetu Singh 8 DVD5788 M DVD-E-016 SHOLAY 1975 color 3:24:00 Action Ramesh Sippy Amitabh Bachchan, Dharmendra, Sanjeev Kumar, Hema Malini 9 DVD5807 M DVD-E-256 HERA PHERI 1976 color 2:37:00 Comedy Prakash Mehra Amitabh Bachchan, Vinod Khanna, Saira Banu, Sulakshana Pandit 10 DVD5802 M DVD-E-140 KHOON PASINA 1977 color 2:31:00 Drama Rakesh Kumar Amitabh Bachchan, Vinod Khanna, Rekha 11 DVD5816 M DVD-E-845 DON 1978 color 2:40:00 Action Chandra Barot Amitabh Bachchan, Zeenat Aman, Pran 12 DVD5811 M DVD-E-024 MR.
    [Show full text]