University of Montana ScholarWorks at University of Montana Undergraduate Theses and Professional Papers 2017 Atlassian: Analysis and strategic recommendation Ryann M. Carlson University of Montana, Missoula,
[email protected] Follow this and additional works at: https://scholarworks.umt.edu/utpp Part of the Strategic Management Policy Commons Let us know how access to this document benefits ou.y Recommended Citation Carlson, Ryann M., "Atlassian: Analysis and strategic recommendation" (2017). Undergraduate Theses and Professional Papers. 167. https://scholarworks.umt.edu/utpp/167 This Professional Paper is brought to you for free and open access by ScholarWorks at University of Montana. It has been accepted for inclusion in Undergraduate Theses and Professional Papers by an authorized administrator of ScholarWorks at University of Montana. For more information, please contact
[email protected]. ATLASSIAN: ANALYSIS AND STRATEGIC RECOMMENDATION By RYANN MARIE CARLSON Undergraduate Professional Paper presented in partial fulfillment of the requirements for the University Scholar distinction Davidson Honors College University of Montana Missoula, MT May 2017 Approved by: Suzanne Tilleman, Ph.D., Faculty Mentor Management and Marketing Department, School of Business Administration ABSTRACT Carlson, Ryann, B.S., May 2017 Management Information Systems Atlassian: Analysis and strategic recommendation Faculty Mentor: Suzanne Tilleman, Ph.D. This research consists of an external and internal analysis of, as well as a strategic recommendation for Atlassian, an Australian software company. The external analysis will use various frameworks to analyze the following: changes and trends in the environment, Porter’s Five Forces industry analysis, competitor analysis, industry segmentation and demand issues and opportunities in the industry. The internal analysis will use various frameworks to perform an internal resource assessment, financial resources assessment and assessment of opportunities for the company.