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PNEI – a Mindbody Science Elite Interview: Jodi Broughton Formula One Racing Sports Nutrition

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PNEI – a Mindbody Science Elite Interview: Jodi Broughton Formula One Racing Sports Nutrition SPORTS JULY/AUGUST 2014 £6 FUNCTIONAL nutritionwww.fsnmag.com PNEI – a mindbody science Elite interview: Jodi Broughton Formula One racing Sports Nutrition JULY/AUG 2014 £6 JULY/AUG Live! Review FISH OILS, AN ATHLETE’S FRIEND I DARREN CAMPBELL, COACHES PLUS: INTERVIEW I LATEST NEWS, RESEARCH AND NEW RELEASES fsn cover2.indd 1 20/06/2014 09:55 Pg 2 - Bodyfire FPC.indd 1 20/06/2014 17:23 in this issue SPORTS CONTENTS Start 4 Line FUNCTIONAL JULY/AUGUST 2014 nutrition The Holy Grail of 8 Performance Gain in Psychoneuroendoimmunology Sports: PNEI – Dr Alex Concorde VERY LONG NAME INDEED, but rightly so for the complexity of the human Attaining marginal body that it represents. We are now in the era of functional practice and 12 gains in Formula One personalised nutrition: PNEI represents an integration of all these practices, – Helene Patounas with the addition of the mind and spirit... and science added on top. It is where Elite Q & A – medicine is headed, albeit at a slow pace. Jodie Broughton, AWe are fortunate enough to have a real expert in this fi eld as a contributer, somebody 16 Rugby League who I personally consider as a mentor, who will share with us some of her intellectual property – Dr Alex Concorde. Her expansive article lies in wait for you on page 8. Expert Q & A – We are freshly back from the annual Sports Nutrition Live! (SNL!) conference in London, 18 Laura Avis, Cornelius now in its second year. You will fi nd a review of this successful event, along with the launch It’s okay not to know of the Functional Sports Nutrition Academy on page 28. Additionally, Pete Williams’ article 20 all the science – Pete on page 20 provides a well-written recap of his eloquent and stimulating presentation at Williams SNL! Coach Interview – Elsewhere in the magazine: Helene Patounas brings the Functional Sports Nutrition Darren Campbell model into her private practice with Formula One drivers, Mike Wakeman shares with us 26 his research on fi sh oils within an athletic context and Alex Kirchin further expands our Sports Nutrition Live! view of fats, with his focus on phospholipids. 28 review In the sporting world, it would be foolish to mention anything except for football. Having Fish oil, the science in seen Brazil destroy Croatia in the opening game, and England unfortunately narrowly 30 sport – Mike Wakeman beaten by Italy, we await the excitements that this majestic tournament has to offer. A Focus on For our interviews this issue, we welcome Laura Avis from Cornelius, who reviews the 32 Phospholipids – Alex current patterns that we are seeing within the sports nutrition industry; we talk to the Kirchin legendary sprinter, turned coach, Darren Campbell; and our elite athlete is Rugby League player Jodie Broughton. New Releases Ian Craig, Editor 36 12 28 8 18 Functional Sports Nutrition ISSN 2042-3721 EDITOR: IAN CRAIG MSc e: [email protected] FOUNDING EDITOR: SIMON MARTIN BSc (Hons) SUB EDITOR: Amy Robinson ACQUISITION EDITOR: Faye Emmerson e:[email protected] CONTRIBUTORS: Dr Alex Concorde PhD; Helene Patounas MSc BSc www.fsnmag.com DipCNE; Laura Avis BSc; Pete Williams M.Med.Sci, AFMedCP, CSCS; Mike Wakeman MSc MSc; Alex Kirchin MSc Dip ION BANT GROUP COMMERCIAL MANAGER James Lloyd e: [email protected] t: 01279 810069 SENIOR SALES EXECUTIVE Ian Rawlings Published by Target Publishing Ltd, e: [email protected] t: 01279 810062 PRODUCTION Daniella Randazzo e: [email protected] t: 01279 810097 The Old Dairy, Hudsons Farm, Fieldgate Lane, Ugley Green, Bishops Stortford CM22 6HJ DESIGN Clare Holland e: [email protected] ADMINISTRATION/DISTRIBUTION Alexandra Outlaw e: alex.outlaw@targetpublishing. t: 01279 816300 f: 01279 816496 com t: 01279 810064 ACCOUNTS Lorraine Evans e: [email protected] t: 01279 810092 e: [email protected] www.targetpublishing.com MANAGING DIRECTOR David Cann e: [email protected] t: 01279 816300 Some material may be speculative and/or not in agreement with current medical practice. Information in FSN is provided for professional education and debate and is not intended to be used by non-medically qualified readers as a substitute for, or basis of, medical treatment. Copyright of articles remains with individual authors. All rights reserved. No article may be reproduced in any form, printed or electronically, without wriiten consent of the author and publisher. Copying for use in education or marketing requires permission of the author and publisher and is prohibited without that permission. Articles @FSNmagazine may not be scanned for use on personal or commercial websites or CD-ROMs. Published by Target Publishing Limited. Colour reproduction and printing by The Magazine Printing Company, Enfield, Middx. EN3 7NT www.magprint.co.uk . ©2014 Target Publishing Ltd. Produced on environmentally friendly chlorine free paper derived from sustained forests. To protect our environment papers used in this publication are produced by mills that promote sustainably managed forests and utilise Elementary Chlorine Free process to produce fully recyclable material lin accordance with an Environmental Management System conforming with BS EN ISO 14001:2004. The Publishers cannot accept any responsibility for the advertisements in this publication. FSN JULY/AUGUST 2014 3 fsnj CONTENTS .indd 3 20/06/2014 09:40 start www.fsnmag.com News and research update Cleaning up sports nutrition Sports nutrition is a highly from sports nutrition products. gel or cereal bar that can help to cases, help to manage weight loss competitive retail sector and Simply ramping up protein through replace lost nutrients and underpin too. It’s up to manufacturers to is constantly evolving. As supplements is no longer sufficient performance improvement.” meet the demand and we can help functional foods and drinks begin for fitness-conscious customers, Adrian Short concluded, them achieve that.” to dominate the market, are who are looking to improve their “In 2012 the sports nutrition Ulrick & Short is the leading traditional supplements being performance and stamina, whilst sector was worth £260 million British-owned starch specialist, sidelined? also reducing dairy, fat and calorie in the UK alone and is seeing supplying household name food A recent survey of 2,000 content.” impressive year on year growth manufacturers across the world consumers* revealed that over “Non-GM, clean label as the target market expands with naturally gluten-free non-GM 70% considered themselves to be ingredients are integral to the beyond the dedicated gym-goer ingredients, and innovating across much more aware than ever before manufacture of value-added to include people who simply a diverse range of food industry of the ingredients in their groceries. nutritional food and drink products, want to eat healthily and improve sectors including bakery, meat, Does this also translate to the as sportspeople in particular wish their fitness to a modest degree. dairy, soups and sauces. The arena of sports nutrition? Ulrick & to avoid artificial additives and There is doubtless still a place company has a team of dedicated Short Ltd, leading British-owned e-numbers wherever possible. for protein powders, but retailers sector specialists and food clean label ingredient specialist, Through the addition of clean are seeing ever greater demand technologists based in Yorkshire believes that it does. label wheat proteins, fat mimetics, for a wide selection of tasty bars, and works hand in hand with Ulrick & Short director Adrian fibres and texturisers, it’s possible drinks and snacks, made with customers to maximise value from Short explained, “Consumers are to create a wholesome and natural ingredients, that improve product development. increasingly looking for added value extremely functional sports drink, nutritional intake and, in some *TLF Research April 2014 Bodypower reports phenomenal visitor BBC “On numbers Your Farm” In what has been a defining year of international expansion for Honiley- discovers based BodyPower, the domestic offering at Birmingham’s National colostrum Exhibition Centre continues to The BBC Radio 4 agriculture set the benchmark as the most programme “On Your Farm” celebrated and comprehensive has discovered dairy colostrum. fitness event in the UK. UK leader Neovite has set up Having successfully launched the first UK production dairy for BodyPower Expo in Mumbai, India, organic colostrum from pasture- they have recently concluded fed herds. Neovite’s John Rolfs its sixth consecutive outing in will be involved in the BBC’s the UK. Organisers of the show 2009, BodyPower has grown BodyPower breaks the mould documentary on the production have reported an incredible 15% exponentially into a staple event from traditional exhibitions of and use of dairy colostrum, increase on last year’s visitor for the international fitness market, its ilk, particularly as industry along with successful athletes. numbers, with 61,353 visitors welcoming visitors and athletes professionals ordinarily confine Watch out for a version on BBC passing through the doors across from over 100 countries. The themselves to dedicated trade iplayer to listen to in case you’re the three day event. formula encompasses a spectacle shows. Record sales revenue not up early enough for the As parliament and national of fitness and power sports, suggests that brands are broadcast. media continue to debate the most impressive portfolio acknowledging the value in obesity,
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