Pitch bible CONFIDENTIAL CONFIDENTIAL
How it began
ARNOLD ARMSTRONG was one of Earth’s greatest protectors, the incredibly super-powered CAPTAIN FANTASTIC!
Until 5 years ago when Captain Fantastic faced his FINAL FIGHT against his arch-nemesis, the evil, DR. SUPERIOR.
Captain Fantastic was left without his powers… and Dr. Superior had disappeared.
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THE BACKSTORY
Little did anyone know, super-energy particles rained down on a group of unsuspecting toddlers during the final battle.
Now students at Greenville Elementary School, Arnold Armstrong is back as their Kindergarten teacher.
His mission: to train these super-powered kids without wrecking the school or revealing their identities.
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Superhero Kindergarten is a comedy/ action series for upper preschoolers about six unique kids who are learning to master their super skills while learning their ABCs.
With the help of their teacher, they will learn the values of teamwork and health while also protecting the town of Greenville from their crosstown rivals.
26x 22 MIN EPISODES
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Stan & Arnold
Superhero Kindergarten is the last property created by STAN LEE, the man who created Spider-Man, Captain America, Black Panther, Guardians of the Galaxy, and the #1 BOX OFFICE 12M SUCCESS OF ALL TIME, Avengers: Endgame. 21M Followers Followers When it came to anchoring Superhero 16M 6.5M Kindergarten with iconic talent, Stan Lee knew Followers Followers there was only one real-life action hero superstar 4.6M to mentor our kindergarten superheroes and Followers 4M teach them to use their awesome powers - Arnold F3oll.5Mowers Schwarzenegger was the only choice. Followers 3.5M Followers
Recognizable Stan lee to Parents will have a as the cameo in every episode! Kindergarten Cop
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Super adventures!
Every episode is grounded in the classroom with every day kindergarten activities including reading, writing, ABCs and math.
However, usual activities can turn extraordinary when the Super K’s are involved.
The Super K’s go on adventures learning sportsmanship, teamwork, exercise and nutrition along the way.
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THE TONE OF THE SHOW Slap stick comedy Action
THINK: THINK: • Minions • Powerpuff Girls • Shrek • Marvel for • Teen Titans Go! preschoolers
Themes of the show
Teamwork Mindfulness Sportsmanship Health
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MEET THE CAST
Jackson Jet Blocker Power Pedro Cray Cray Patty Putty Sticky
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THE SUPERHERO KINDERGARTeNERS
PEDRO / “POWER PEDRO” PATTY / “PATTY PUTTY”
Hero POWER PEDRO Hero PATTY PUTTY Alias Pedro Alias Patty Powers Strength Power Powers Stretch Power Pedro might be the smallest kid in his class… Patty can stretch her body, melt like slime, but he is also the strongest kid in the world! bounce like a super ball, and absorb tremendous impact.
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THE SUPERHERO KINDERGARTeNERS
BILLY / “BLOCKER” LIN / “CRAY CRAY”
Hero BLOCKER Hero CRAY CRAY Alias Billy Alias Lin Powers Block Energy Power Powers Crayon Power Billy has the power to create solid building If an artist could be a superhero, it would be blocks of energy and can literally build a wall Lin. She loves to draw… and she’s gooooood! around himself, others, and just about So good that her drawings come to life! She anything! can draw a doorway, a bridge, or anything.
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THE SUPERHERO KINDERGARTeNERS
JACKSON / “JACKSON JET” VIK / “STICKY”
Hero JACKSON JET Hero STICKY Alias Jackson Alias Vik Powers Flight Power Powers Stick Power
Jackson’s powers are a little embarrassing. Vik has super adhesive skin, and when it's They come from gas -- his own! activated, everything and anything sticks to him!
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The teacher
ARNOLD ARMSTRONG / “CAPTAIN FANTASTIC”
As their teacher, Mr. Arnold (as the kids call him) tries teaching his class the usual kindergarten stuff. He grows to love these kids! Watching them struggle to control their powers and recover from some pretty spectacular disasters when things go wrong, Mr. Arnold can’t help but be inspired.
It’s up to Mr. Armstrong to teach the kids how to handle disappointment or frustration and how to use his building powers for good.
Hero CAPTAIN FANTASTIC alias Arnold Armstrong Powers Strength Power
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THE principal
HARRIET SHOUTZALOT
Ms. Shoutzalot is the pint-sized principal of Greenville Elementary. She has not laughed, smiled or giggled in 26 years.
She doesn’t know that the kindergarteners are super-powered, but she knows that there’s something shady going on, and she’s determined to get to the bottom of it.
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Delivery schedule
march 2021 june 2021 SEPTEMBER 2021
EPISODE 1 EPISODE 13 EPISODE 26 delivered delivered delivered
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Creative Dream Team
STAN LEE, Creator Stan Lee, the legendary writer, editor and publisher of Marvel Comics whose creations include Spider-Man, the X-Men, the Mighty Thor, Iron Man, the Fantastic Four, Black Panther, the Incredible Hulk, Daredevil and Ant-Man, among countless other characters.
STEVEN BANKS, Head Writer Comedian, actor, and New York Times–bestselling writer Steven Banks is best known for his work as the head writer for SpongeBob SquarePants. His other writing credits including CatDog and Jimmy Neutron: Boy Genius.
JOHN LANDIS, Director Multi-award-winning director and producer of blockbuster hits such as Trading Places, Animal House, Blues Brothers, Three Amigos, Beverly Hills Cop 2, Coming to America, and the Honey I Shrunk The Kids TV series.
GENIUS BRANDS INTERNATIONAL Genius Brands International, Inc. is a leading global media company developing, producing, marketing, and licensing branded children’s entertainment properties and consumer products for worldwide media distribution and retail channels.
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Marketing Campaign Strategy for Launch Ideation
Leading up to the initial airdate, Genius Brands will embark on a multi-platform awareness-raising campaign reaching moms, caregivers and super-fans of Arnold Schwarzenegger, Stan Lee and Marvel Comics. Campaign Strategy 1 2 3 4 Fall 2020 – December Undertake digital Continue digital April 2021 2020 promotional promotional Social media Digital video campaign starting campaign to posts and teasers pre-roll Easter Break generate via Arnold and campaign across prior to second awareness of the Stan’s channels Amazon, tranche of series and build YouTube and new episodes demand for the other platforms launching in May upcoming toys pre-promoting the series
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