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R K 0 RADIO PICTURES ~;'{'4dlitli1.l!!.::;:::!:!1:1l11..li1l1111']:t~ Vol. XXII NEW YORK CITY, OCTOBER 20, 1951 No. 15 "DRUMS" BOX-OFFICE MUSIC IN SOUTH! By TERRY TURNER ATLANTA, October 16-With bands aplaying and gals aswaying the real core of the southern campaign for the King Brothers DRUMS IN THE DEEP SOUTH was reached when a street parade of southern beauties from 12 south- ern states, headed by Mayor Hartsfield, Franchot Tone and Barbara Payton, and six high school bands, swung down famous old Peachtree street to the Rialto Theatre with thousands lining the sidewalks. Among those thousands were Maurice and Hymie King, who appeared thrilled and lamented the fact that there were no newsreels present to re- cord the epic event. (Contina.ed on Page Five) SCOREBOARD SPECIAL CITATION "Racket" Prem. The world premiere for THE (our best grosser at the Capitol, BEHAVE YOURSELF! - Much FOR "ON THE LOOSE" f<ACKET has been set for the better than recent engagements toppinq EIFFEL TOWER by at Boston, Davenport, Cedar $2500, which had the benefit of American Youth Institute has Earle Theatre, Philadelphia, on Rapids, San Francisco, Waterloo, a world premiere as well as per- oiven Filmakers ON THE LOOSE October 5th. RKO Radio's usual Seol tle. Oakland (moveover), ccnel appearances of Franchot E; Special Citation for "excellence showmanship treatment for a fea- in faithfully mirroring one of the Philadelphia (held over), Miami, Tone and Burgess Meredith). Four ture of this character will be days topped week's gross on symptomatic causes of America's two theatres, Baltimore. At Tope- given the world-premiere. Early ka, topped THE THING by $200 JOAN OF ARC. Strong at Al- teen-eqe problems." dates to follow the world pre- for seven days, Jayhawk Theatre, bany, Troy, Schenectady, New The American Youth Institute, carne playing time. Bedford, Worcester, Nashville, a non-profit organization set up miere are being set in, highlight- Binghamton, South Bend, Grand to study youth problems and ed of course by the date at the FLYING LEATHERNECKS Rapids, Long Beach (Cabart and youth relations, annually selects Paramount. Second week Hills-reef and Pan- Towne), Madison. Tucson, Pater- motion pictures which reflect an tages, Los Angeles, and strong in son, Ft. vvor-h San Antonio, honest picture of the American other key-situations in the terri- Tulsa, Oklahoma City, Wilming- rcene and youth. Headquarters lory, including, Long Beach, Riv- ion (moveover), Omaha, Sioux are on the campus of the Uni- erside, Pomona. Second weeks City, Kansas City. versity of Illinois. Dr. H. Heyward RUN FOR "JOAN" Swope is the chairman. Fall River, Springfield, Mass" Charlie Zagrans has set up Tampa, Jacksonville. At the Or- KON-TIKI-Fourth week at the pheum, Wichita, topped YEL- Cinema, Hamilton. Excellent in "Outlaw" Big o run for JOAN OF ARC at LOW RIBBON by a wide margin, opening days of first-runs at Fall the Arcadia Theatre in Phila- held over. Excellent Newark, New River, Wheelinq. Breaks this week Dave Silverman reports two fine delphia. JOAN will break at Brunswick, T r en ton, Canton, in twelve cley-deter s in Pittsburgh engagements for THE OUTLAW regular admission prices on territory, and similar area break Worcester. Phoenix, Waterbury. in drive-in theatres, the receipts October 24th, preceded by set for Philadelphia and Chicago topping those for the height of an all-out campaign, which is HIS KIND OF WOMAN - with some out-of-town situations Second weeks Detroit, Montreal included. the season. part of the deal. BIG LEAGUE CAMPAIGN FOR "KON-TIKI" IN N,EW YOIRK The ancazing campaign in the Metropolitan district on KON-TIKI is outlined in this number of FLASH. The cam- paign is powerful in its over-all aspects, but in addition big-league treatment has been administered down to the smal- ler situations. Last week we told of 18 of the 22 houses holdng over, for a second week, and now we report that seven are going a third stanza. (Continued on Page Eight).
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