GoPedelec! market technology buying promotion health legal GoPedelec 1 OVERVIEW aim This GoPedelec handbook offers an introduction to the subject of pedelecs and their potential for society and the economy, to their promotion as products, and to their problems and opportunities. This work aims to assist in the making of correct, that is well informed, purchase decisions and to provide ideas, inspiration and real-world examples for the further dissemination of pedelecs in wider society. target audience Both individuals and organizational decision-makers who want to learn more about pedelecs. Format This brochure draws on the Pedelec Magazine from ExtraEnergy e.V. and it has a hybrid format which combines articles with the classic elements of a handbook. It also contains examples from the real-world experiences of GoPedelec projects in the form of best practice case studies and examples from external experts. Structure The publication is divided into six thematic sections: Markets & Trends, Technology, Buying, Promotion, Health & Environment, Standards & Regulations Markets & Trends This chapter will explore the economic potential of the pedelec employing current and forecast market data, all in the context of the ongoing digital revolution. (Design) trends and market segments hitherto not widely recognized but with remarkable growth potential demonstrate what the pedelec might in future become. Technology The pedelec belongs to the wider circle of Light Electric Vehicles (LEVs). A glossary gives an overview of the most important vocab- ulary of e-mobility and is followed by detailed evaluation of the electrical components of a pedelec. Buying Here customers will find practical tips on buying a pedelec and general information about tests and prices. How to evaluate test reports and key specifications, notes of caution to observe and what it’s best to test for yourself: it leads step by step to the right pedelec. Promotion Pedelec promotion through the provision of test rides is at the heart of the GoPedelec project. Experience and best practice with a variety of target groups is underpinned by diffusion theory, demonstrating that the pedelec is a technology on its way to wid- er acceptance. Health & Environment This chapter covers the ecological credentials of the pedelec, considering its potential to reduce CO2 emissions, and discussing its sustainability over the entire product lifecycle. In a further report the pedelec is introduced as an ideal training device for en- hancing health. Standard & Regulations This is the most political chapter, dealing as it does with standardisation and efforts towards harmonisation at the European and national levels. Laws and standards are explained, and harmonisation measures recommended. Alongside practical tips you will find suggestions and inspiration for a political approach through which the pedelec can reach its full, rightful potential. 2 GoPedelec contents Overview 2 Welcome 4 10 reasons why pedelecs will catch on 6 The potential of the pedelec 10 Market segments with potential 11 Trend product pedelec 12 Tailwinds for growth 14 The bike has been infected forever 17 Information makes you mobile and safe 18 E-mobility for beginners 19 Drive position 22 Drive systems 23 Displays and controls 24 Energy storage 25 A ban to encourage sustainability? 26 Energy storage: real world experience 27 Battery hazards 28 Practical tips 30 Range 32 One plug for all 33 Marketing for manufacturers & what customers want 36 Pedelec product groups 37 Tests and how to do them 42 The test as benchmark 44 The toughest test: everyday use 45 Pedelecs: a changing image 48 Pedelec riding is simply unimaginable! 50 Test rides: be convinced by pedelecs and e-bikes 51 Pedelecs: a political view 53 GoPedelec dealer education 56 The self-sufficient pedelec 60 Live healthy, as a side-effect 64 Safety in transport 68 Good lawmaking is the foundation 69 best practice Many species in a forest of rules 70 Thebatso organisation 29 Overview of EU pedelec standards 72 The ChargeLockCable 31 Rules to wish for 73 The EnergyBus Standard 34 The ce mark 74 Pro.bici pedelec loans 35 Thegs mark for pedelecs 25 76 Test ride to acceptance 52 Pedelecs – public charging infrastructure 78 Stuttgart Pedelecs 57 Requests to local politics, tourism and power brokers 80 The “Landrad” Pedelec Project 58 Requests to national and global politics 81 Bicycle expressways 59 Impressum 82 Let’s go solar! 66 Partners and supporters 83 LeaseRad 67 GoPedelec 3 FLTR Gerhard Ablasser, head of the EU Ofice of the City of Graz; Waltraud Schmid, Head of Sector Energy Efficiency Unit, EACI (supporters of the Go Pedelec! framework project); Fed- eral President Gregor Hammerl; Federal Minister for Land and Forests, Environment and Water, Niki Berlakovich; Federal Minister for Science and Research, Dr. Karlheinz Töchter- le; National Assembly Congressman Hermann Schultes. Welcome Pedelecs are playing an ever more significant role in our everyday the Styria Social Aid Scheme that I am delighted to support this mobility. Among the many and varied applications is the very pos- initiative. An important contribution was also made by the event itive ‘support effect’ for the mobility of senior citizens: this could held on the steps of the Austrian Parliament in Vienna. mean making everyday journeys that bit easier, or, and this is par- ticularly valuable, in improving their opportunities to enjoy their leisure. It is not only in my capacity as President of the Federal Council of Austria but also in my function as the regional head of gregor hammerl the Styrian Senior Association and as the honorary Chairman of preSident oF the Federal council oF auStria Personal transport is problem child number one for climate pro- high quality and brand-independent handbook, because as be- tection in Austria. Ever increasing fuel prices are however motivat- fore there is still a huge information gap both for end users and ing many drivers to change. It's a fact: three quarters of all car jour- also for municipal decision-makers and tourism authorities, for neys are shorter than seven kilometres. Electric bikes are the ide- example on the subjects of 'Quality differences in pedelecs' and al alternative for shorter journeys, and to bring people to public 'Infrastructure'. transport. Because with a 'tailwind' you can get to work or run er- rands with minimal effort. And in addition, cycling is fun and it keeps you fit. With our "Cli- mate: active mobility" promotion scheme we are supporting the niki berlakovich electric bike market and thereby also creating new green jobs. Federal miniSter For land and ForeSt economy, With this in mind I welcome the publication of this pertinent, environment and water, auStria 4 GoPedelec welcome The topographical layout of Stuttgart, with height dif- ers and individuals that you can get around town on ferences of 300 metres within the city, is perhaps one a pedelec healthily, emissions-free and affordably. My of the reasons that the world’s first car was invented sincere thanks go to the partner organisations from in Stuttgart. When it comes to encouraging cycling, the Netherlands, Germany, Austria, Italy, Hungary and this same topology is a huge challenge. I love riding a the Czech Republic. With your remarkable work you pedelec, because the extra push from the electric mo- have once again demonstrated that collaboration in tor makes cycling so much more pleasant. Pedelecs Europe can contribute hugely to our common goal: to transform Stuttgart into a ‘flat’ city. There are already improve the quality of life of our citizens. many pedelecs in Stuttgart - in private use, as official vehicles for the city authorities, or as part of the public bike hire system Call a bike. The European project Go Pedelec is an ideal platform through which to share our experience with cities and partners across the whole of Europe. This new wolFgang SchuSter handbook will surely convince decision makers, deal- MAYOR, Stuttgart Graz is set for electro-mobility! Not only are we con- of the GoPedelec test track. A test ride is an important tinually extending our tram network, we are also step in the decision making research before a purchase, the centre of the E-Mobility Model Region of Great- because quality really matters. er Graz. Here pedelecs are a significant component in the framework of our various activities. Information is all gathered in the newly constructed E-Mobility Cen- tre in the city's central zone, where residents also have the opportunity to access comprehensive resources. Many products are available to borrow, and so also to SiegFried nagl test. It's what you might call a permanent incarnation mayor oF graz One of the central results of our Go Pedelec project is Best Practice Guides (case studies of positive activities in your hands. You will find much information here with pedelecs in communities, regions and compa- which despite the pedelec boom in certain European nies). In addition we hope to extend the core activites countries you will find in no relevant magazine, nor beyond the project end in all partner countries as far as online, nor anywhere else. Much is about visionary our resources and those of interested third parties per- characters, sorely needed even in this highly dynam- mit: workshops for municipal decision makers, expert ic sector. Visionaries, but supported by the experience training and of course roadshows. Cooperation part- of what is in my opinion Europe's leading pedelec as- ners are sought: see gopedelec.eu/continuation for more sociation, ExtraEnergy e. V., under the leadership of Eu- details. Last but not least: the EU framework promo- rope's leading pedelec expert, Hannes Neupert, and by tion programme, Intelligent Energy Europe (IEE) also of- the contributions of project partners and third party fers many infomation resources such as handbooks experts. Please note that the Go Pedelec project also of- and tools around the cycling theme, especially for mu- fers you many more valuable resources at gopedelec.eu/ nicipal decision makers, collated at eltis.org.