THE HUB The Rotary Club of Park Cities www.parkcitiesrotary.org Service Leaders united worldwide to provide humanitarian service, encourage high ethical Above standards in all vocations, and help build goodwill and peace in the world. Self February 3, 2012

TODAY’S PROGRAM Program Chair of the Day: Allison Griffin

Jeff Crilley PR and Social Media

Jeff Crilley retired from TV news after 25 He has been recognized by his peers Book: years in the business to start the country's with dozens of national and regional awards Free Publicity: A TV first "all journalist" PR firm. During his career including the Emmy, the National Headliners Reporter Shares the he made hundreds of national news appear- Award, the Edward R. Murrow Award, the Secrets for Getting ances including CNN, CNN Headline News, Thurgood Marshall Award and in 2004 was Covered on the FOX News, The Discovery Channel, Good named by the Texas Associated Press, "The News, 2002 Morning America and The CBS Early Show. Best TV Reporter in the state."

Company Website: from www.realnewspr.com: Real News Public Five Deadly PR Sins 3. Lying to the media. If you want to have a rela- Relations 1. Not doing your homework. You would be sur- tionship with a journalist, your credibility is all- www.realnewspr.com prised at how many well-paid PR people don’t important. even do a simple Google search before pitching 4. Not paying attention to deadlines. These days their story to a journalist. reporters are under more stress than ever before. 2. Sounding too much like a commercial. If your 5. Not learning from your PR mistakes. I’ve writ- pitch to a journalist sounds like a blatant commer- ten a best-selling book on publicity and I a cial, you’re not even going to get a call back. thriving PR firm, but I’m learning all the time.

ROTARY WORKS Dentistry with a ♥ Second Half Dues are Over Due Get free Rotary videos on iTunes Friday, February 10 If you paid the first half of your an- How many times has a colleague, friend, or This will be the third year our nual RCPC dues in the Summer, the new contact asked you what Rotary is? If you club has participated in Dentistry second half became overdue on have an iPhone or iPad, you can now respond by With A Heart, where area dentists showing a one-minute video that explains Rotary open up their practices to provide February 1st. Dues can be paid by in the words of everyday Rotarians. free services to those in need. check to Laurie or by credit card on the Rotary Minute is a series of videos featuring Drs. Michael Rainwater, website. Rotary club members from around the world dis- Roy Washburn, and Moody Do you want to be the cussing a variety of topics, such as “How have Alexander have been the lead- one to find out if President you benefited from being a Rotarian?” As well as ers in our club's involvement in Jim really did hire the Girl available on Vimeo, Rotary Minute is now offered this worthy cause. For every dol- with the Dragon Tattoo as through a free podcast subscription on iTunes. lar spent on materials and sup- his Enforcer? View the podcasts on the Apple iPhone or plies, $15 in dental services are iPad, or on a PC or Mac that has iTunes installed. provided. Volunteer to help online! Chartered in 1948 THE HUB The Rotary Club of Park Cities

honored Bill February 3, 2012 - Page 2 LAST WEEK Matthews as a Presiding: Jim Mills Frank Monroe Fel- THE HUB Invocation: Nolan Duck low. President Newsletter of the Song Leader: Bill Matthews Jim said that Rotary Club of Park Cities (Dallas) Betty Dawson, Editor Introductions: Cleve Clinton seventeen mem- Hub and Web Advertisers: Mark Kashar bers had not yet Shutterbug Committee paid dues for the rest of the year and pay up! Photographer: Ley Waggoner Fred Speno, Chair Eric Heitkamp introduced our speak- Four Way Test: Jim Evans Bulletin/Internet Advertising ers today to talk about the upcom- Dax Seale, Chair Chair of the Day: Eric Heitkamp ing season of the . Speakers: Texas Rangers: Eric He turned the program over to , Jim Sundberg, Nadel to serve as emcee. He said and Mike Maddux his job has gotten easier as the Program: Update on 2011 American Rangers have gotten better. To il- League Champion Texas Rangers lustrate how unpredictable OFFICERS and DIRECTORS President Jim Mills called is, the meeting to order to a packed he said that 2010-2011 house. Nolan Duck gave the Gaylord Perryʼs manager said that a man Jim Mills, President invocation, and asked that we would walk on the moon before Gaylord a Fred Brown, President Elect keep Hugh Grif- , and he did, a few hours after Apollo Cleve Clinton, Vice President fith in our prayers; touched down on the moon. Eric Nadel said Mark Kashar, Secretary he is still recovering at home. the person who helped him the most when he Barb Jeffries, Treasurer Bill Matthews led “The Star started with the Rangers in 1979 was Mike Jarrell, Sgt. at Arms Spangled Banner.” and “Take Jim Sundberg. Jim won six consecutive gold Susan Rogers, Club Service I Me Out to the Ball Game.” gloves and holds the record for catching in Chris Clausen, Club Service II Cleve Clin- the most games in one year, 155. He is now Michael Rainwater, ton introduced our visitors and the Executive VP of the Rangers. He said he Community Service I guests, including George Ritches- caught Gaylord Perryʼs pitches for several Tom Stutz, Community Service II ke from Dist. 5810, former mem- years, and he never admitted that he threw Tracy Gomes, Vocational Service ber Tom Stollenwerck, and Bill spitballs, but he investigated and knew he did. Pam Carvey, International Service Dendy, the District Director Elect Nominee who The ownership has committed to improving Linda Tunnell, At Large is the husband of new member Kathy Schatz the stadium every year to improve the fanʼs Rick Amsberry, Mark Kashar announced experience. The center field area has been Immediate Past President The Hub and the web advertisers reworked with some of the seats removed in Rod Pirtle, Parliamentarian of the week. Greg Pape announ- order to move the bullpen, and there are sev- Charles Delphenis, Historian ced the second annual eral new clubs and refreshment kiosks. They Laurie Aldredge, Rotary in Motion Foun- give a Jim Sundberg Community Service Club Administrator dation Gala on Febru- Award every year, in recognition of his many 6704 Snider Plaza ary 18; last year the District raised years of community service with the team. He Dallas, Texas 75205 $45,000 at the gala. PE Fred then introduced pitching coach Mike Maddux. Office Phone: 214-739-4170 Brown announced that seventy- He said that everyone wants to know every- Office Fax: 214/363-6980 three members have donated to the RCPC thing about the new pitcher Yu Darvish, espe- www.parkcitiesrotary.org Foundation, which is great for the cially the Japanese media. He said that Yu Email: [email protected] first half of the year. Mike Jar- has many good pitches and has good compo- rell reported on the many groups sure; he is looking forward to having him on that the RCPC Foundation sup- the team. All eyes will be on him no matter ports. Today an anonymous donor when or where he pitches.

Get involved! EVENTS CALENDAR In- Interact at Hillcrest H.S, AED = Defibrillator Training 8 am. See Tracy Gomes February Bl = Blood Drive M = Meals on Wheels (Differ- S BD = Board of Dirs. Mtg, 7 am ent teams on each day) M T W Th F S LaMadeleine, 75 & Mockingbird See Hoyt Neal. M M Mtg VV CM = Circles of Success Mc = Ronald McDonald Web Mentoring See T. Gomes House-See Jina McDaniel Kalyan Banerjee, India M M M M 5 Cn Mtg DH Cn = PCR Connect Event. NM = New Member Event President, Rotary International CP = ChildsPlay Work Mtg Pr = Program Committee Mtg www.rotary.org 12 M M MBD M Mtg D = District 5810 Event Reading and Radio Resources M M M M DH = Dentistry with a Heart See Jodie Ray Bud McBrayer, Plano Sunrise 19 Mc Mtg FR = Family of Rotary Event SpE = Special Service Event F = Fellowship Event VV = Vet to Vet - See Bob Dill Governor, District 5810 M M M 26 FF = RCPC Foundation Fund Web-lite = after noon mtg www.rotary5810.org Mtg. See Fred Brown Blue = Activities on own schedule THE HUB The Rotary Club of Park Cities UPCOMING PROGRAMS February 3, 2012 - Page 3

February 10 Winners of the 2nd Annual February 24 Lee Jackson Hillcrest Ethics Faire The Future of The U. of North Texas

February 17 Britt Berrett, President March 2 Shelley White, Exec. Dir. Texas Health Presbyterian Hospital Trinity Strand Trail

Sign up at CLUB ANNOUNCEMENTS www.parkcitiesrotary.org ROTARY CONNECTED WebLite for Red Badges, TODAY after Mtg, at the Left Screen Interesting new thread: Join us online! Feb 8th, 2012: Rtn Mark Zober from the Jerusalem Rotary Club is Dentistry with a Heart, Fri, Feb 10, 7:00am - 5:30pm. Three our fantastic guest speaker! • shifts, two locations. Volunteer online. See Patsy Watson. Tweet of the Week:Have you checked out the Dues are Due! If you just paid the first half of your dues in the Sum- digital edition of The Rotarian magazine yet? mer, the rest is due. Pay by credit card online or by check to Laurie. http://ow.ly/8F3pz Interesting new thread: Thinking about going to the Check your attendance! Sign in on the RCPC website; click on 2012 RI Convention in Bangkok this May? Check out the My Attendance in the My ClubRunner box on the Admin page. Check trailer for a documentary about convention speakers. and report any errors. Donʼt forget to report Make-Ups on Home page RI has its own channel on YouTube offering a growing collection of videos and psas. Support our RCPC Foundation! See the Box on this page. Check out or add to RIʼs Flickr group often, Every Rotarian Every Year. $100 to the Rotary Foundation. www.flickr.com/groups/familyofrotary/

To read the whole article go to- THOUGHTS ON . . FAMILY of ROTARY http://neighborsgo.com/index.php? page_id=1000&site_page_id=301& Is It a Bird? Is It a Plane? No, Itʼs Moody Alexander! sblog_id=954&post_id=22633 Advertising Excerpted from NeighborsGo article by Kirk Dooley, 1-27-2012. Advertising may be described “If you thought that good orthodontists just ander celebrated his 80th birthday by jumping as the science of arresting the fell out of the sky, you are partially right. out of an airplane over San Marcos, Texas. His human intelligence long enough “On Saturday, January 14, Dr. Moody Alex- wife, Freddie, made sure he wore a parachute. to get money from it. “The birthday celebration was spon- ~ Stephen Leacock sored by Dr. Alexanderʼs three chil- dren and his nine grandchildren. The Chess is as elaborate a waste of entire family knew this would be the human intelligence as you can ideal way for Dr. Alexander to turn 80 find outside an advertising agen- because they all know heʼs got the cy. ~ Raymond Chandler Moody and his sons right stuff.” The very first law in advertising is to avoid the concrete promise and cultivate the delightfully THEY PROFIT MOST WHO LAUGH BEST vague. ~ Bill Cosby "What is a Grandparent?" • When they take us for walks, they slow down Many a small thing has been (According to a class of 8-year olds) past things like pretty leaves and caterpillars. made large by the right kind of • Grandparents don't have to do anything ex- • The show us and talk to us about the colors of advertising. ~ Mark Twain cept be there when we come to see them. They the flowers and also why we shouldn't step on Half the money I spend on ad- are so old they shouldn't play hard or run. It is "cracks". good if they drive us to the shops and give us vertising is wasted; the trouble • When they read to us, they don't skip. They money. is I don't know which half. don't mind if we ask for the same story over ~ John Wanamaker • They don't say "hurry up". again. RCPC FOUNDATION Proposed New Members Our Funders for Next Week are Griffin W. Collie, Law John Brown Happy Birthday Proposed by C.C. Collie Steve Brown 1st Publication Herb Burkman √ George Burrell 2.3 George Burrell Tom Dortch, Engineering David Baxter 2.8 Mark Cameron Proposed by Jarl Johnson √ = Contribution made for 2011-12 1st Publication