Submitted by: Michael F. Luck, Senior Vice President • Development and Public Affairs

EXTERNALRELATIONS REPORT

HIGHLIGHTS Recent Alumni Events/Activities Over 100 alumni attended the Bonstelle Theatre Performance of "More Steps in Time11 on April 29 and enjoyed an Afterglow with the cast. On May 10, approximately 50 alumni met for dinner at the Faculty Club and a theater evening at the Hilberry. The Law School honored the classes of 1944, 1954, 1964, 1974, the Silver Anniversary class of 1959 and the Golden Anniversary class of 1934 at a reception and dinner on campus on May 17. Arizona alumni met for lunch and a University update at the Country MeadowsClub near Sun City on Friday, May 18. Southern California alumni met for cocktails and dinner at the • Holiday Inn - Hollywood on Saturday evening, May 19. The Northern California alumni were hosted by Dr. Fred and Mrs. Gladys Armstrong on Sunday afternoon, May 20, at their home in Saratoga. President Adamanywas the featured speaker at the California meetings and the new University film was shown at the two California meetings as well as at the Arizona event. Northern Michigan alumni held their first meeting in several years on Sunday, June 3. Cocktails and hors d'oeuvres were served in the Presidential Suite of the Grand Traverse Resort Village in Acme, Michigan. The meeting was hosted by Paul and Sue Nine, and President Adamanywas the guest speaker. The University film was also shown. On June 6, the Alumni Association sponsored an Opera Party at the Masonic Temple in conjunction with DameJoan Sutherland's appear­ ance in the Michigan Opera Company's Anna Bolena. On the weekend of June 8, the Alumni Association sponsored a mini-tour to Toronto for the International Festival featuring the largest music and dance festival ever produced in Canada.

• BOARDOF GOVERNORS Agenda June 13, 1984 -2-

• UpcomingAlumni Events/Activities Wayne State University Night will be celebrated at the Motor City Horse Show on Saturday, June 16. This represents the second annual participation by the Alumni Association in this event which is one of the largest horse shows in the Midwest.

The Womenof Waynewill hold a Northern Region Golf Outing at the Great Oaks Country Club on Tuesday, June 18. The Alumni Association has chartered one of the Boblo boats for its second annual Moonlight Cruise on Wednesday evening, June 20. This three-hour cruise will feature the Austin Moro Big Band for dancing on the second deck and the campus group, Act III, for listening on the third deck. A crowd of 1,000 people is antici- pated. · On June 29 to July 1 the Alumni Association will sponsor a Black History Weekendwhich will feature visits to historic landmarks in several cities with the cooperation of the Michigan Black History Sites Committee. At the invitation of the Alumni Asso­ ciation, the Detroit Free Press will be sending along a reporter to cover this historic event which is a first of its kind. The third annual WayneState University Day at Boblo will be • offered by the Alumni Association on Saturday, July 21. This is designed as a family outing which includes the boat ride, a WSUpicnic, live entertainment and prizes. "What Goes on - Along the Riverfront" is the theme of an update on the Detroit riverfront for University alumni. Special features include a bus tour with the City Planning Commission, lunch on the Lansdowne, and a special audio-visual production on Great Lakes shipping at the Dossin Museumon Belle Isle July 6.

Anthony Wayne Society . Since the last report, we are very pleased to report that Dr. Hershel Goren of Shaker Heights, Ohio, joined the Anthony Wayne Society. Dr. Goren is a Neurologist at the Cleveland Clinic and received his M.D. degree from Wayne State University in 1964. Dr. Goren's pledge is designated for Scholarship Funds, particularly for the Medical School. This now brings the total number of new members for 1983-84 to seventeen .

. The Anthony Wayne Society's 11Box Social° will be held at the home of Mr. and • Mrs. Paul Nine of Bloomfield Hills on Saturday, June 16 . BOARDOF GOVERNORS Agenda June 13, 1984 -3-

Annual Giving Direct Mail: An NEHdirect mail appeal was sent to approximately 115,000 • alumni on May 25. Fall and Winter direct mail appeals continue to be planned on--behalf-of 34 University constituencies. The Computer Services Center and the Office of University Development are working together ,to mail ,to_alumni personalized letters which will include specific references to prior giving records. Phon-a-thon: The Annual Giving Planning and Coordinating Teammet on April 25 to review the Fall phon-a-thon schedule. Currently 28 evenings of calling are scheduled for 24 constituent groups. Telemarketing: This new program raised $40,666 in pledges for the Colleqe of Education from 2,626 alumni who did not have prior giving records. This amount equaled the total amount contributed to the College through the phon-a-thon and direct mail programs in 1983. From April 30 through Mc1.,v18, $24,338 was pledged by 1,162 alumni who had never supported the University previously. The student assistants called Liberal Arts alumni (not coded by major) for gifts to be applied to the NEH cha 11enge grant. The total generated by telemarketing from March 19 through May 18 is $65,004 from 3,788 first time donors. Each 1,500 pledges represents an increase of 1% of the total alumni donors . Corporate In-house Camoaigns: The Ford Motor Co. in-house campaign was 11 ki eked off 11 on Monday, J\pril 30 at the Fai rl ane Manor. Approximately • $4,355 from 95 pledges and gifts has been reported from April 30 to May 11. In addition, Mr. Louis Ross, Executive Vice President of Ford Motor Co. and Chair of the In-house Campaign, gave $2,500 plus the companymatch. Special thanks go to Mr. Ross for helping underwrite the cost of this program with one-half of this gift. Mr. Harry Kalajian, Vice President, Michigan Bell Telephone Co., has agreed to serve as chairman of the Michigan Bell Telephone Co. In-house Campaign scheduled for September, 1984.

Planned Giving Received notice of 18 future bequests to the University. Received the following gifts from estates: Estate of DeWitt C. Holbrook, bequest of $15,439.79 for the Law School (total from this estate is $88,578.93), Estate of Audrey Gingrich, $9,023.34 (total from this estate is $36,324.41) and Estate of Anna Hiltenbeitel, $818.67 (total from this estate is $1,182.13). Received notice of future distribution from Estate of John Henry Blue .

Mailed seventh issue of 11Financial Planners Quarterly 11 to 2,000 prospects. • Included in this mailing was a survey asking for evaluation of this service. BOARDOF GOVERNORS Agenda June 13, 1984 -4-

Corporate and Foundation Relations . The Skillman Foundation awarded $50,000 to the School of Medicine for the • Mole_s:_1.1}arBiology and Genetics Program capital campaign. The t,tc-GregorFund announced a grant nf $49,700 to the McGregorMemori a 1 Conference Center to be used for extraordinary maintenance projects . . The Toyota Corporation has just announced a grant of $150,000 to WayneState University. The funds will be used to establish five 11Toyota Fellowships 11 for pQ_s_t-graduatesin the fields of Bioengineering and Chemistry for a period of three years . . The Perry Drug Stores Charitable Foundation gave $1,000 to the College of Pharmacy and Allied Health for the establishment of the Perry Drug Store Stud~nt Loan Fund. Colt Industries Charitable Foundation gave $4,000 to the College of Engineer­ ing for capital needs . . The HonigmanFoundation, Inc. gave $1,000 to the Law School for the Jason L. HonigmanScholarship Fund. . Affiliated Surgeons, P.C. contributed $14,387 to the School of Medicine's Department of Surgery for the purchase of equipment. . The Gordy Foundation, Inc. contributed $10,000 to the perpetual endowment fund already established for the Berry and Bertha Gordy Scholar Awards Program. • . The Robert H.-Tannahi11 Foundation distributed its quarterly commitmentof $22,903.56 to the Merrill-Palmer Institute . . A new staff memberhas just joined the Department of Corporate and Foundation Relations in the Office of University Development. Ms. Joanne Osmerwill assist in the area of research and grants writing.

• BOARDOF GOVERNORS Agenda June 13, 1984 -5- WAYNESTATE FUND GIFT REPORT April 1984

• -- RECEIPTTOTALS

Apri 1 - - 83-84 FY April 82-83 FY 1984 To Date 1983 To Date

Numberof Gifts 1,857 17,821 1,530 16,698 Dollar Amount* $181,604 $1 ,861 , 519 $139,275 $1,766,766

* Includes all cash received from corporations, foundations and individuals.

RECEIPTPURPOSES

College/ April 83-84 FY April 82-83 FY Department 1984 To Date 1983 To Date Business Admin. $ 1,945 $ 70,626 $ 2,090 $ 46,617 Education 7,973 41 ,085 5,240 33,198 • Engineering 4,129 109,256 4,973 49,262 Health/Phys. Ed. 3,102 86,466 5,355 50,893 Law School 18,215 153,740 5,748 146,731 Liberal Arts 6,889 142,271 16,425 93,713 Medical School 38,496 465,232 42,347 461,456 Nursing 915 33,212 2,575 35,483 Pharmacy 3,315 40,815 1 ,580 53,340 Social Work 75 23,092 970 13,793 Theatres 885 38,391 395 34,613 WDET-FM 34,770 177,657 9,029 130,303 Undesignated 3,700 106,346 10,580 135,708 Misc. Gifts 57,195 373,330 31,968 481,656

TOTALS $181,604 $1 ,861 , 519 $139,275 $1,766,766

• BOARDOF GOVERNORS Agenda June 13, 1984 -6-

MAJORGIFTS TO THEWAYNE STATE FUND • _ ~pri 1 1984 The following gifts of $1,000 and over have been received.

NAME PROGRAM AMOUNT ThomasP. Kerr Otolaryngology $1,333 Affiliated Surgeons Surgery 14,387 Dewitt Holbrook Fund Law School-Holbrook Fund 15·,440 Neurosurgery Group Neurology 1,000 Amer1canSociety of Neuroimaging, Inc. Neurology 1,069 HermanFeigenson Feigenson EndowmentFund 5,000 Mr. Ulsoy, Ms. Glowski Scholarships 5,000 DowChemical Company Chem. & Metall. Engineering 1,250 G. MennenWilliams Williams Mall 1,000 Detroit Edison WDET-FM 5,000 • Gordy Foundation Gordy Fellowship Endowment 10,000 Colt Industries Engineering Building 4,000 George Bedrosian Law School 1,000 Bundy Foundation Cancer Research 5,000 Smith Kline Beckman Vascular Surgery 2,300 Adolf Lowe Estate Medical Student Loan 2,000 Dr. Charles Lucas Surgical Alumni Society 1,000 Lenora Davis Estate Cancer Research 8,217 Judith Longyear Choral Union 2,000

• BOARDOF GOVERNORS Agenda June 13, 1984 -7-

Press Coverage • National Scene: The NewYork Times, in its March 21 issue, gave excellent coverage to the outstanding record of the WayneState Fencing Team, with quotes from the new coach, Gil Pezza. It also reported on WSUwinning the NCAA championship for the third consecutive year in its March 22 edition. The naming of Ernst Benjamin, interim dean of the WSUCollege of Lifelong Learning, to the office of general secretary of the American Association of University Professors was reported in The Chronicle of Higher Education on April 25.

State Scene: President David Adamany1 s remarks to the Women'sEconomic Club on May 15 regarding the low level of education in Detroit were fed by the Public Relations Department to the Michigan NewsNetwork (35 radio stations) and WQBHand WCXIin Detroit. His address also drew an excellent response from the local media. Crews covered from TV 62, TV 20, and radio stations WWJ,WJR, WWWW,WMJC, WCXI, WOMC, WCZY and WDET. Reporters from the Detroit Free Press and The Detroit Newsalso filed stories. An interview with Wallace Williams, nutrition professor and chair of the Michigan Food and Nutrition Advisory Council, was also fed by the Public Relations Department to the Michigan NewsNetwork and WFDFin Flint. Williams reported on the state-wide hearings being held to determine the effectiveness of the federal food distribution programs. Local Scene: A joint announcement on the tuition freeze by President Adamany • and Board of Governors Chair Leon Atchison on March 11 drew good coverage by the media, including TV 7, TV 50, radio stations WXYZ,WMJC and WDET. Most other radio stations carried the tuition freeze on their afternoon and evening broadcasts. Susan Goldberg also covered for the Detroit Free Press. President Adamanywas interviewed on the 2+2 programs at the university by WMJCradio on May 11 and his testimony during the Commissionon the Future of Higher Education hearing at the Detroit Public Library on May l was reported by WJRand WDET. Six university professors were interviewed by Robert C. Mac Donald for the Public Relations Department's WayneState Forum program heard Sunday mornings on radio station WOMCand Mondaymornings on WDET. The professors and their topics from April 21-May 21 were: Bonnie Sloane, Pharmacology, cancer and heart research; Joseph Micelli, Pharmacology, formaldehyde insulation; Wallace Williams, Nutrition, food distribution problems; Charles Parrish, Political Science, Central America; and Ann Whall and Dorothy Booth, Nursing, Alzheimer's disease. Other Radio and TV Interviews - Faculty and Staff: History Professor William Brazill, President Reagan's new plan for dealing with terrorists, TV 7; Soviet boycott of Olympic Games, WJRFocus Showand WWJ;Political Science Professor • and Director of Gerontology Charles Parrish, concerns of older people, BOARDOF GOVERNORS Agenda June 13, 1984 -8-

J.P. McCarthy Showon TV 2, McCarthy1 s 11Focus Show11 on WJRand TV 2 11Focus on Detroit 11 program; retiring Music Professor Jason Tickton, talking about his one-day sick day since 1942, WWJ;Louise L. Brown, director of Center for Early Childhood, day care centers, TV 4; Education Professor John Camp, • the University Computer Camp, WXYZ-radio;Geology Professor Luciano Ronca, U.S. Space Program, TV 20; Law Dean John Roberts, establishing Order of Coif Chapter at Law School, WWJ;Dorothy Kispert, director of PACT,child abuse, WJLB;Sociology Professor Leon Warshay, baseball, CBEand WDET;John Crusoe, director of Placement Services, the job market for graduates, TV 7; Business Administration Professor Attila Yaprak, U.S.-China trade relations, TV 7; Economics Professor Stephen Karlson, Gulf-Standard Oil merger, TV 7; Biology Professor Hezy Shoshani, mastodon dig class, CKLW;Anthropology Professor Arnold Pilling, J.L. Hudson's store leaving Detroit, TV 2; Nutrition Professor Wallace Williams, food problems, TV 7; Health and Physical Education Trainer Robert White, Soviet Olympics boycott; Medical Professor Robert Frank, disease danger from rats, TV 7; and University Counselor Robert Thomas, careers for graduates, WMJC. General Electronic Coverage: Membersof the championship WSUFencing Team were named winners of the day by WJR's J.P. McCarthy on May3 in conjunction with Bricktown's Salute to WSU. J.P. McCarthy also lauded the WSUGas House Gang and football at the university during his April 16 program. A press conference at the Medical School on April 27, called to protest the SolomonAmendment, was covered by TV 4, TV 7, TV 62 and radio stations WJR, • WWJ,WWWW and WDET.

BOARDOF GOVERNORS Agenda June 13, 1984