Understanding Visitors' and Locals' Experiences of Rotorua Using Photographs of Landscapes and Q Method John R Fairweather Principal Research Officer in the Agribusiness and Economics Research Unit, Lincoln University.
[email protected] Simon R Swaffield Professor of Landscape Architecture in the Environmental Management and Design Division, Lincoln University.
[email protected] David G Simmons Professor in Tourism, Human Sciences Division, Lincoln University.
[email protected] February 2000 ISSN 1174-670X Tourism Research and Education Centre (TREC) Report No. 13 Lincoln University Contents CONTENTS ii LIST OF TABLES iv LIST OF FIGURES vi ACKNOWLEDGMENTS viii SUMMARY x CHAPTER 1 INTRODUCTION: BACKGROUND AND RESEARCH OBJECTIVES. 1 CHAPTER 2 METHOD .................................................................................................... 3 2.1 Introduction........................................................................................ 3 2.2 Selection of Photographs ................................................................... 3 2.3 Selection of People and Location of Interviews ................................ 6 2.4 Q Sorting Procedure........................................................................... 7 2.5 Conclusion ......................................................................................... 9 CHAPTER 3 RESULTS.................................................................................................. 11 3.1 Introduction.....................................................................................